Taubman: Social Media Training Outline September 30, 2011 *The final training document will provide detailed how-to instructions for the items listed in the outline and will be accompanied by screenshots and/or short tutorial videos of each stage. OVERVIEW Why social? The importance of social media for the brand Introduction to Facebook Basic information Introduction to Twitter Basic information Introduction to Hootsuite (Publishing and Community Management Tool) Description of product and features General Guidelines for Governance Best Practices FACEBOOK Explanation of Pages Components How to use the Admin functions to build/manage the page Posting Common Post Types How to post updates, photos, videos, etc. How to respond to posts Events Creating an event Inviting people to events Adding photos/videos/info to events
TWITTER Explanation of Twitter Components @ Replies ReTweets How they work How to view them When to use them Direct Messages Search features How to use them Hashtags What they mean/why they’re important
1
Studiocom Inc. 2011 studicocom.com
How to use them How to track them
HOOTSUITE Explanation of Hootsuite Components Basic Functions Logging in Adding users Setting permissions Assigning tasks How To: Add Facebook Pages Add Twitter Accounts Create a post With photo, video, link, etc. Shorten a link Schedule posts Schedule in Bulk Require approvals Apply Profile and/or Team filters to scheduling Add streams, columns and tabs Monitor and respond to mentions Other Dashboard functions Shortcuts for: Following Responding Retweeting Deleting
2
Studiocom Inc. 2011 studicocom.com