for everything mining
2016 media planner
CIM Magazine
Le s
enneth R. Wils ix K Pr
Magazine de l’année Finaliste
a nad Ca
Le s
a nad Ca
Le s
a nad Ca
Le s
a nad Ca
d'a édias ffaires d u sm de
d'a édias ffaires d u sm de
a nad Ca
Magazine de l’année
L'é lite
d'a édias ffaires d u sm de
Best Resource, Infrastructure Article
Kenneth r. Wilson Awards Honourable Mention
Circulation
Distribution 12,364* Readers Per Copy: Issues Per Year: 8 Total Audience:
2.7**
33,382
* Publishers Sworn Statement, September 2015 ** 2014 Reader Survey conducted by MaCorr Research
20 1
20 1
ia ed
adian Busines sM Can in
001-001 Cover.qxp_001-001 Cover 2014-09-11 11:12 AM Page 1
Kenneth R. Wilson Awards Honourable Mention
ia ed
20 1
ia ed
20 1
20 1
ia ed
adian Busines sM Can in
ia ed
adian Busines sM Can in
tabbie 2015 Bronze
Feature Article
adian Busines sM Can in
Front Cover, Illustration
eth R. Wilson enn 5K
M
Be st
Be st
tabbie 2015 Silver
Magazine of the Year
Magazine of the Yea Finalist ian Busine anad ss
001-001 Cover.qxp_001-001 Cover 2014-04-24 4:40 PM Page 1
eth R. Wilson enn Aw 5K
Be st
Gold Winner
s ard
eth R. Wilson enn Aw 5K
s ard
Finalist
Silver Winner
s ard
eth R. Wilson enn Aw 5K
Cover, Best Illustration
Ryan Bergen Editor-in-Chief, CIM Magazine
enneth R. Wilso n2 ix K Pr
d'a édias ffaires d u sm de
Médaille d’or
L'é lite
L'é lite
eth R. Wilson enn Aw 5K
Be st
This project has led our writers and photographers throughout Canada, the Americas, and around the world, and earned us a growing number of honours for the effort.
enneth R. Wilso n2 ix K Pr
For the fourth year in a row, CIM Magazine has been recognized for excellence in both editorial and design. s ard
We bring readers thoughtfully presented and well-crafted editorial that seeks out leaders across the disciplines that define the industry, whether they are those with the “soft skills” for community engagement or the ones concentrated on the hard science behind processing circuits.
Award Winning L'é lite
Markets shift, technologies emerge and projects advance, which is why the appetite for authoritative coverage of the people, processes and challenges driving these changes stays strong.
Médaille d’argent
5 01
Finaliste
enneth R. Wilso n2 ix K Pr
5 01
enneth R. Wilso n2 ix K Pr
5 01
Le s
Print, online, convention opportunities and event publications are your starting point for everything mining. 5 01
CIM Magazine was launched to provide professionals in the mining and metals industries news, commentary and features relevant to the work they do. Today, the publication is still building on and refining the project first scoped out a decade ago, thanks to the feedback and engagement of our readers and the evolution of media.
CIM Magazine is a Canada-based and globally focused connection to the mining community. Experience the unique marketing advantages of partnering with CIM Magazine.
d'a édias ffaires d u
Letter From the Editor-In-Chief
Our Audience We reach a highly engaged and influential audience. As members of the Canadian Institute of Mining, Metallurgy and Petroleum, with expertise that spans the mining cycle, these professionals are the industry leaders and decision-makers.
Engaged
93% 79% 72% 61%
would recommend CIM Magazine to a colleague. find magazines useful in sourcing new products. keep the magazine and articles for future reference. said magazines are their #1 source for product purchases.
“ CIM is a great organization that works to share best practices in all aspects of this complex industry. Reading CIM Magazine keeps me informed and up to date on a wide range of subjects while providing a vehicle for me to follow industry trends and peers.” – Jim Popowich Director, The Mosaic Company
Highly Educated
90% have a university degree. 40% have a postgraduate degree. Decision-Makers
Areas of Operation within the Industry Engineering
40%
Technical Consulting
35%
Mining Company
23%
Exploration
14%
Manufacturer/ Distributor
10%
Education
10%
Government
6%
76%
are involved in the purchasing process.
60%
source products from ads and trade publications.
Source of statistics: 2014 Reader Survey conducted by MaCorr Research
Connect with the Mining Community We are creating the relationship between brands and executive decision-makers in the mining industry. • High-level decision-makers
• Award-winning editorial and design • Expert sources producing balanced and informative coverage
• Lowest CPM of all Canadian mining magazines*
• Bonus distribution at major industry events
• Highest circulation of all Canadian mining publications
• 100% qualified audience
• Distribution to more than 80 countries
Advertiser Testimonial “Highly regarded in the mining industry, with a laser-targeted audience of key decision-makers, CIM Magazine is an important element in our marketing plan to retain brand visibility, reinforce credibility and stay top of mind with clients looking for innovative solutions.” – Katrina Maheu, Director, Marketing and Communications Dumas Source: *2016 competitive analysis
Integrated Marketing Partner with us to create an integrated marketing package that starts with CIM Magazine and further engages our readers across all platforms.
+ CIM Magazine (print)
+ CIM Convention Program & Expo! Guide
100% qualified audience of 33,382
Inserts/Outserts CIM Magazine
5,000 attendees and 500+ exhibitors
+ upgrade your campaign
+ cim.org & magazine.cim.org Our websites feature enhanced content, while the online magazine (English and French editions) is the top source for Canadian mining and mineral news.
+
CIM Reporter (CIM Convention edition) Sent to 22,000 attendees during the convention
CIM Reporter 10,000+ mining professionals with our opt-in biweekly newsletter
+ convention product opportunities Add a convention product opportunity to your campaign and reach more than 5,000 CIM Convention participants. Opportunities include hotel drop-offs, business lounge, pillar wraps, floor decals, WiFi sponsorship and much more. Please contact your account reps for a complete convention advertising prospectus.
Editorial Calendar 2016 Issue
Feature
Technology
Upfront
Bonus Circulation
February Ad Space: Jan. 8 Ad Material: Jan. 15
Safety
Drilling and Blasting
Copper
SME, PDAC 2016, World Tunnel Congress
march/april Ad Space: Feb. 12 Ad Material: Feb. 19 may CIM Convention issue Ad Space: March 18 Ad Material: March 24
Special report on coal in Canada Energy
Engines
Comminution
Coal Prep
Names to Know
Pumps & Dewatering
Underground Mining
CIM Convention
CIM convention program & Expo! guide Ad Space: March 18 Ad Material: March 24
Maximize your exposure
june/july Ad Space: May 20 Ad Material: May 27
Environment
Materials Handling
Metallurgy
Conference of Metallurgists, International Mineral Processing Congress
august Ad Space: July 12 Ad Material: July 15
Oil Sands
Optimization
Mine Planning & Design
Oil Sands
september/october The Minexpo Edition Ad Space: Aug. 12 Ad Material: Aug. 19
The MINExpo Edition Innovation
Automation
Open Pit
MINExpo, MEMO
november Ad Space: Sept. 30 Ad Material: Oct. 7
Mineral Processing
Water
Logistics
CMP 2017, Québec Mines
December/january Ad Space: Nov. 11 Ad Material: Nov. 18
Exploration
Heavy Equipment
New Frontiers
AME BC Roundup 2017, PDAC 2017 Note: Subject to change
In Every Issue Tools of the Trade A showcase for the newest products the market has to offer
Columns Commentary that puts the headlines into perspective
News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations
Upfront Focused editorial on leading practices, important trends, and influential and outspoken people
Editorial Policy
Features In-depth coverage and expert voices on the critical issues of the moment Project Profile A close look at new mine developments Technology Today’s advances that promise to be tomorrow’s standards
CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.
2016 Rate Card print
digital: CIM reporter
CIM Magazine
1x
3x
6x
8x
Dimensions (Width x Height)
OBC
$8,655
$8,220
$7,810
$7,420
Trim 8.125” x 10.875”
IFC/IBC
$8,305
$7,890
$7,495
$7,120 Bleed 8.375” x 11.125”
Full page
$6,920
$6,575
$6,245
$5,935
Live area 7” x 10”
2/3 page
$6,230
$5,920
$5,625
$5,345
4.5” x 10”
1/2 page island
$5,885
$5,590
$5,310
$5,045
4.5” x 7.5”
1/2 page vertical
$5,190
$4,930
$4,685
$4,450
3.375” x 10”
1/2 page horizontal
$5,190
$4,930
$4,685
$4,450
7” x 4.875”
1/3 page vertical
$4,500
$4,275
$4,060
$3,860
2.375” x 10”
4C Gross rates
1/3 page horizontal
$4,500
$4,275
$4,060
$3,860
7” x 3.25”
1/3 page square
$4,500
$4,275
$4,060
$3,860
4.5” x 4.5”
1/4 page vertical
$3,810
$3,620
$3,440
$3,270
3.375” x 4.875”
1/4 page horizontal
$3,810
$3,620
$3,440
$3,270
4.5” x 3.375”
$11,770
$11,180
$10,620
$10,090
16.25” x 10.875”
1x
3x
6x
8x
DPS
Product File
A showcase for your product or service 1/6 page (horizontal)
Professional Directory
$950
$900
$865
$845
1x
3x
6x
8x
3.25” x 2.875”
Place your business card in our magazine directory 1/2 business card
$295
$280
$270
$255
3.25” x 1.125”
Business card
$400
$380
$360
$345
3.25” x 2.25”
Marketplace
(biweekly newsletter)
($)
Dimensions (Pixels)
Top
$2,000
600 x 72
Bottom
$1,500
600 x 72
Top & bottom exclusive
$3,000
600 x 72
Skyscraper
Banners (net)
$1,625
160 x 600
Rectangle
$875
200 x 275
Small rectangle
$500
200 x 145
print: cim convention program & expo! guide ($)
Dimensions (Width x Height)
Product file
$1,250
4.5” x 3.75”
Full page (trim)
$3,450
5.5” x 8.5”
Full page (bleed)
$3,450
5.75” x 8.75” 4-sided bleed
Full page (live)
$3,450
5.125” x 8.125”
1/2 page
$2,590
4.625” x 3.5”
IFC/IBC
$4,140
5.5” x 8.5”
OBC
$4,310
5.5” x 8.5”
Tabs
$3,975
trim 5.875” x 8.5” bleed 6.125” x 8.57”
4C Rates (net)
**** Leave at least 0.5” on left and right hand sides clear of important text, logos, etc as this will be spiral bound ****
The exclusive advertorial section of CIM Magazine. 1/3-page detailed write-up (maximum 150 words) with logo. Layout by CIM = $1,495
Inserts & Outserts Rates available upon request.
cim 2016 convention OPPORTUNITIES
onlinE
2016 sponsorship and advertising opportunities available at every budget point: • In Print • On Site • Online
CIM & CIM Magazine Websites 1x
3x
6x
Rectangle
$775
$2,210
$4,185
$7,905
180 x 150
Hybrid rectangle
$995
$2,835
$5,375
$10,150
180 x 300
$1,275
$3,630
$6,885
$13,005
160 x 600
Banners (net)
Skyscraper
12x Dimensions (Pixels)
CIM Convention Website Banner ad
$2,500/month
200 x 260
Job Board (net) Single posting
$325 (60-day term)
5-posting package
$1,250 (60-day term each)
Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).
Contact an account rep for advertising opportunities.
Mechanical Requirements
Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof. Contact Crystal Himes (chimes@dvtail.com); Tel.: 905.886.6640
Terms & Conditions Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.
account representatives
Send contracts/insertion orders/material to:
Janet Jeffery jjeffery@dvtail.com 905.707.3529
neal young nyoung@dvtail.com 905.707.3525
Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 cim@dvtail.com www.dvtail.com
Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 – 3500 De Maisonneuve Blvd. West Westmount, QC H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 cim@cim.org www.cim.org