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for everything
mining 001-001 Cover_001-001 Cover 2014-07-07 10:19 AM Page 1
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media kit 2015
oUr magaZine
amBitioUS and Well connected
letter From tHe editor-in-cHieF
canada-BaSed & FocUSed gloBally
+ 100% qualified audience + Frequent and continuous exposure with our extensive and integrated marketing options + Highest circulation of all canadian mining publications + distribution to more than 80 countries
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+ Bilingual content, plus full translation online
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Médaille d’argent
L’élite du sec teu r
Finaliste
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Partner with us and let’s get to work.
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+ Bonus distribution at major industry events Le s
and with distribution at key industry events, as well as fresh mobile-friendly online content, we are always within the reach of engaged mining professionals.
+ readers that are highlevel decision-makers
Le s
the CIM Magazine team pursues stories that can lead to the high andes of South america or the high latitudes of Canada’s north. We work with expert sources and skilled contributors to present relevant, award-winning coverage that is balanced, authoritative and informative.
+ dedicated audience of mining professionals
Médaille d’or
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the Canadian institute of mining, metallurgy and Petroleum, with more than a century of history and a current membership of over 14,000 extractive industry professionals, is a cornerstone of mining in Canada and internationally. the industry’s innovators, business leaders and key decisionmakers read CIM Magazine, and it is our mission to deliver these professionals industry news, sharp insight and timely features that capture where the extractive sector is and where it is heading.
n des pulicat adie ion can s
13,026
*
readers Per Copy
2.7
**
*Publishers Sworn Statement, July 2014 **Based on 2014 Reader Survey
issues Per year
8
total audience
20 1
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distribution
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20 1
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CirCULation
35,170
Gold Winner ian Business Pu nad b Ca
Bes t in
Ryan Bergen editor-in-Chief, CIM Magazine
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Silver Winner
Finalist
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Bes t in
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+ award-winning editorial
oUr readerS
Members of the Canadian Institute of Mining, Metallurgy and Petroleum are the foundation of our audience – engaged professionals with expertise that spans the mining cycle.
oUr readerS are:
• DECISION-MAKERS
• ENgAgED & FIND VALuE IN CIM MAGAZINe
involved in the purchasing 76% are process products from ads and 60% source trade publications
61%
said magazines are their #1 source for product purchases
72%
keep the magazine and articles for future reference
93%
would recommend CIM Magazine to a colleague
79%
• WELL EDuCATED
find magazines useful in sourcing new products
90% have a university degree 40% have a postgraduate degree
reader teStimonialS i always look forward to receiving my copy of CIM Magazine in the mail. in fact, i usually go online a few days early to see what topics are covered in the latest issue. CIM Magazine, along with CIM Journal and Canadian Metallurgical Quarterly, allows me to stay abreast of trends within our industry on topics such as technology, innovation, hr, finance, legal, CSr, environment, construction, governmental relations, et cetera. the industry is complex and multifaceted; CIM Magazine does an excellent job reporting on all of these topics. Nathan M. Stubina, FCIM managing direCtor, mCeWen mining
as a member of the Cim Council and chair of the Cim maintenance, engineering and reliability Society, i have benefited greatly, both personally and professionally, from my participation in activities and events organized by Cim. the numerous exceptional networking and knowledge-sharing opportunities with members of the global mining industry have allowed me to further advance my business objectives as well as my career. Cim brings the mining industry together. Cim’s publications feature a wealth of information that industry players use to prepare for strategic initiatives and/or business development. CIM Magazine keeps me informed of current events, new developments, industry challenges and the innovative ways these challenges are being addressed. Jo-Anne Boucher, p.eng., MBA generaL manager – SUdBUry, BeSteCh
Source of statistics: 2014 Reader Survey conducted by MaCorr Research margin of error +/-3.6% at a 95% level of confidence
integrated marKeting optionS CIM print, online, convention opportunities and event publications increase your connections to industry leaders and decision-makers.
cim convention program & eXpo! gUide Be seen by 5,000+ attendees and 500+ exhibitors by advertising in our Cim Convention Program & Expo! guide, which continues to be read by active industry professionals from all walks of mining.
cim magaZine (print) reach a dedicated and 100% qualified audience with ads in CIM Magazine (comprises english and french content). keep your ad working for you by advertising in every issue. 001-001 Cover.qxp_001-001 Cover 2014-04-24 4:40 PM Page 1
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inSertS inserts in CIM Magazine and other Cim publications.
Convention Program & Expo! Guide Programme du congrès & guide de l’Expo!
MINING 4 EVERYONE MINES POUR TOUS
MAY 11 TO 14 | DU 11 AU 14 MA I VAN CO UV E R C ON V E NTI ON CE N TR E | C E NTR E D E S C ON GR È S D E VAN CO UVER VA N COU VE R20 14 .CI M.OR G
cim reporter (cim convention edition) the official daily digital publication of the Cim Convention. it is circulated to more than 22,000 contacts – both attendees and all other qualified Cim contacts - prior to and every morning during the convention.
VA N CO COU VE R20 M.OR G VAN UV ER 20 14 14..CI C IM . O RG
VAN CO UV ER CO ON V E NT NTII ON TR E | C E NTR E S C ON È S D E VAN UVER VA NC OU VE NVE O N CE CEN NT RE NT R E D DE O N GR G RÈ VA N CO C OU VE R MAY 11 TO 14 | DU D U 11 AU A U 14 1 4 MA I
cim reporter reach 10,000+ mining professionals with our opt-in biweekly newsletter.
MINES POUR TOUS MINING 4 EVERYONE
Programme du congrès & guide de l’Expo!
& Expo! Guide Convention Program
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cim WeBSite our website features enhanced content.
cim magaZine (online) CIM Magazine online (english and french editions) is the top source for Canadian mining and minerals news.
For more inFormation aBoUt oUr
integrated marKeting optionS contact one oF oUr accoUnt repreSentativeS.
BUndLed campaignS
enHance yoUr impact
Build an integrated marketing campaign and take advantage of great savings as you buy across multiple platforms. 001-038 VAN14 Convention Guide_General Info_spiral.qxp_Layout 1 2014-07-07 12:10 PM Page 1
Convention Program & Expo! Guide Programme du congrès & guide de l’Expo!
MINING 4 EVERYONE MINES POUR TOUS
M AY 11 TO 14 | DU 11 AU 14 M AI VANC OUV ER C ON VENTIO N C ENTRE | C ENTRE DES C ON GRÈS DE VANC OUV ER VAN CO UVER2014. CI M.O RG
VAN C O U VE R 2 01 4 . C IM . O RG VA NC O UVE R C O NV EN TI O N CE NT R E | C EN TR E D ES CO NG RÈ S D E VA NCO UV E R MAY 1 1 TO 14 | DU 11 AU 14 M AI
marKeting opportUnitieS Print
+ CIM Magazine + CIM Convention Program & Expo! guide
BUy adS in print, digital and convention prodUctS and get a BUndle diScoUnt oF
20% OFF
*
cHooSe any tWo and get:
Digital online Banners
+ cim.org + magazine.cim.org + convention.cim.org
10% OFF
*
*discount will apply to rate card
Newsletters
+ CIM reporter (biweekly enewsletter) + CIM reporter (Cim Convention edition) + Cim Convention enewsletter
CIM Convention 2015 Products Online Job Postings Inserts
add a convention product opportunity to your campaign bundle and reach more than 5,000 Cim Convention participants. opportunities include hotel drop-offs, business lounge, pillar wraps, floor decals, Wifi sponsorship and much more. Please contact your account reps for a complete convention advertising prospectus.
maXimiZe yoUr campaign By BUndling
When you include more platforms, audience reach increases as CPm decreases.
aUdience
eFFectiveneSS
coSt
editorial calendar 2015 February
March/April
The PDAC edition
Energy management: Getting the most for your kilowatt-hour is more important than ever
Hot prospects: A focus on exploration and development Airborne surveying
Project construction
Logistics
Special report: Ontario
Bonus Distribution
Bonus Distribution
SME & PDAC
Ad Space: Jan. 9
Advances in flotation
Coal Prep & Mine Water Solutions Ad Material: Jan. 14
Ad Space: Feb. 6
Ad Material: Feb. 11
May
June/July
The CIM Convention edition Management strategies: Unlocking the potential inside each person
Names to know 2015: Movers and shakers that are making waves in the business
Underground equipment
Communications
Education & training
Maintenance
Bonus Distribution
+CIM award winners
CIM Convention, International Symposium on Rock Mechanics (ISRM Congress 2015) & Symposium on Mines and the Environment Ad Space: Mar. 20
Ad Material: Mar. 26
Bonus Distribution
MEMO & Annual Conference of Metallurgists Ad Space: May 15
October
The oil sands edition: It’s anything but business as usual in Canada’s largest export industry
Mineral processing: Inside the transformation from rocks to riches
Fleet management
Underground mining
Open pit mining Bonus Distribution
Oil Sands Trade Show & 36th International Conference of Safety in Mines Research Institutes Ad Material: July 31
Process monitoring
Bonus Distribution AEMQ’s Xplor & Annual Canadian Mineral Processors Conference Ad Space: Aug. 28
Ad Material: Sept. 4
November
December/January
Environmental performance: Good business depends on knowing your surroundings
Outlook 2016: Perspectives for success in the next 12 months
Assaying & testing
3D modelling Information technology
Milling Special report: Greenland Bonus Distribution
Bonus Distribution AME BC Roundup
Québec Mines
Ad Space: Sept. 25
Ad Material: Oct. 2
editorial policy
Ad Space: Oct. 30
Tools of the Trade A showcase for the newest products the market has to offer News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations Columns Commentary that puts the headlines in perspective
Ad Material: May 20
August/September
Ad Space: July 24
IN EVERY ISSUE
Ad Material: Nov. 6
Upfront Focused editorial on leading practices, important trends, and influential and outspoken people Features In-depth coverage and expert voices on the critical issues of the moment Project Profile A close look at new mine developments Technology Today’s advances that promise to be tomorrow’s standards Travel The essential companion for travel to mining’s major centres and far-flung places Note: Editorial subject to change
CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.
rate card 2015 print CIM Magazine
1x
3x
6x
8x
OBC
$8,655
$8,220
$7,810
$7,420
IFC/IBC
$8,305
$7,890
$7,495
Full page
$6,920
$6,575
$6,245
4C Gross rates
Dimensions (Width x Height)
Trim 8.125” x 10.875” $7,120 Bleed 8.375” x 11.125” Live area 7” x 10” $5,935
2/3 page
$6,230
$5,920
$5,625
$5,345
4.5”x 10”
1/2 page island
$5,885
$5,590
$5,310
$5,045
4.5”x 7.5”
1/2 page vert.
$5,190
$4,930
$4,685
$4,450
3.375”x 10”
1/2 page horiz.
$5,190
$4,930
$4,685
$4,450
7”x 4.875”
1/3 page vert.
$4,500
$4,275
$4,060
$3,860
2.375”x 10”
1/3 page horiz.
$4,500
$4,275
$4,060
$3,860
7”x 3.25”
1/3 page sq.
$4,500
$4,275
$4,060
$3,860
4.5”x 4.5”
1/4 page vert.
$3,810
$3,620
$3,440
$3,270
3.375”x 4.875”
1/4 page horiz.
$3,810
$3,620
$3,440
$3,270
4.5”x 3.375”
$11,770
$11,180
$10,620
$10,090
16.25”x 10.875”
1x
3x
6x
8x
DPS
Product File
Professional Directory
$950
$900
$865
$845
1x
3x
6x
8x
Buy ads in print, Digital and Convention publications and get: *
20% Off
choose any two and get:
10% Off
*
*Discount will apply to rate card
digital: CIM reporter
(biweekly newsletter)
A showcase for your product or service 1/6 page (horiz.)
bundled discountS
3.25” x 2.875”
Place your business card in our magazine directory 1/2 business card
$295
$280
$270
$255
3.25” x 1.125”
Business card
$400
$380
$360
$345
3.25” x 2.25”
($)
Dimensions (Pixels)
Top
$4,000
600 x 72
Bottom
$3,000
600 x 72
Top & Bottom exclusive
$6,000
600 x 72
Banners (net)
Skyscraper
$3,250
160 x 600
Innovation Showcase
Rectangle
$1,750
200 x 275
The exclusive advertorial section of CIM Magazine. 1/3 page detailed write-up (max. 150 words) with logo. Layout by CIM = $1,495
Small rectangle
$1,000
200 x 145
print: cim convention & expo! guide
Inserts Rates available upon request
CIM & CIM Magazine Websites Banners (net)
($)
Dimensions (Width x Height)
Product file
$1,025
2.375” x 3.625”
Full page (trim)*
$6,920
6” x 8”
Full page (bleed)*
$6,920
6.25” x 8.25”
Full page (live)
$6,920
4.875” x 7.5”
4C Rates (net)
onlinE 1x
3x
6x
12x Dimensions (Pixels)
Rectangle
$775
$2,210
$4,185
$7,905
180 x 150
Hybrid rectangle
$995
$2,835
$5,375
$10,150
180 x 300
$1,275
$3,630
$6,885
$13,005
160 x 600
1/2 page
$5,190
4.875” x 3.625”
IFC/IBC
$8,310
6” x 8”
200 x 260
OBC
$8,650
6” x 8”
Tabs – 1 side (bleed)**
$7,960
6.75” x 8.25”
Tabs – 2 sides (bleed)** $11,945
6.75” x 8.25”
Skyscraper CIM Convention Website Banner ad
$2,500/month
Job Board (net) Single posting
$325 (60-day term)
5-posting package
$1,250 (60-day term each)
Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).
*Leave 1/2” dead space on right & left side of page for spiral. **Leave 3/4” dead space on right and left side for tabs.
cim convention 2015 Contact an account rep for advertising opportunities
Mechanical Requirements
Terms & Conditions
Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.
Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.
Contact Joanna Forbes (jforbes@dvtail.com); Tel.: 905.886.6640
account representatives
Janet Jeffery jjeffery@dvtail.com 905.707.3529
neal young nyoung@dvtail.com 905.707.3525
MARK SPASARO mspasaro@dvtail.com 905.707.3523
Send contracts/insertion orders/material to:
Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 Email: cim@dvtail.com Website: www.dvtail.com
QUEBEC
Send contracts/insertion orders/material to: yvan gauthier Info-Industriel Inc. ygauthier@cim.org 514.576.5869
Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 – 3500 de Maisonneuve Blvd. West Westmount QC, H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 Email: cim@cim.org Website: www.cim.org