Mixing it up

KEEPING UP WITH THE INNOVATIVE NATURE OF COCKTAIL MAKING, WE SHARE OUR TOP FIVE TIPS TO HELP YOU CHOOSE THE PERFECT MIXERS FOR YOUR DRINKS MENU.

Be Consistent

As fresh ingredients are the way to go in cocktails, the mixers you choose should reflect this to ensure the same premium standard your drink base offers. Opting for products made from natural ingredients, free from preservatives, additives or artificial sweeteners, will allow you to have a more holistic approach to cocktail making, delivering great quality serves from start to end.

KEEP LOW-CAL IN MIND

Consumers are more in tune with their bodies nowadays, concerned with staying active and eating clean; this means that they will turn to healthier alternatives when out for a drink too. Stocking low calorie options is of vital importance to ensure you are inclusive of your audience and are able to respond to the rising awareness surrounding the benefits of a balanced diet.

Dare To Dream

Innovation is holding its centre stage position within the industry, including the mixers market. Bars are promptly stocking their shelves with the latest flavour combinations, building a varied range of mixers to appeal to any customers and keeping up with trends. Key options like classic cola and ginger beer are and will always be essential; however, consumers are progressively turning towards aromas that are more extravagant. Make sure to complement this shift by getting out of your comfort zone and experimenting with revolutionary flavours.

Make Your Own

From the most obvious cost-saving benefit of creating your own mixers, to the quality-controlled unique flavour profiles you would be able to deliver, you should consider joining those bar operators who offer a range of in-house options. This will help you stand out from competition while adding a new dimension to your serves, which will result in boosted revenue and higher footfall. What’s more, it can be so simple that even consumers are trying it out at home!

Always Deliver

While factoring in the pros of keeping up with trends and stocking a varied range of mixers, the most important thing is to always deliver –no matter the flavour. Whether you’re serving elderflower tonic on the rocks or creating a bespoke cocktail, the key is making sure that all of your options are high-quality and fit within your guests’ needs. Those consumers who are more cautious in trying extravagant variants will grow to trust your offering regardless of their preferred choice, enticing them to venture out of their comfortable zone later down the line.