Covering all bases

GET SUMMER-READY WITH SCHWEPPES’S NEW RANGE ADDITIONS.

Getting the right range should start with core favourites like colas, lemonades and mixers –which account for two-thirds of soft drinks sales value1. Colas are the most frequently bought soft drink, accounting for almost half (47%) of volume sales2 Within this, Coca-ColaTM accounts for twothirds of total sales volume3

More than two-fifths (44%) of consumers say a range of well-known brands is important to them when they’re out for a drink4, so options like Coca-ColaTM and Schweppes, the nation’s favourite mixer brand in GB5 and recognised by 76% of consumers in Britain6, are key to driving sales.

We also recognise that consumers often want to try something new and continue to look at how we can energise the market with new and exciting options. Within our Schweppes range, our flavour innovations have grown in popularity – for example, our Schweppes Elderflower Slimline Tonic and Schweppes Pink Soda are now in double digit value growth7

Building on this, we’re adding a brandnew range of sodas to our popular Schweppes portfolio, with summer-inspired Schweppes Soda Melon Watermelon and Schweppes Soda Peach Coconut variants. Available now in 200ml glass bottles, Schweppes Flavoured Sodas offer tropical flavours and aromas and will look to grow the 13% value share of mixers sodas8 currently hold within the licensed sector.

Schweppes Melon Watermelon Soda has a fresh, fruity flavour with a dry and crisp finish, while Schweppes Peach Coconut Soda has a tropical peach flavour with subtle hints of coconut, finished with floral notes. The new flavoured sodas join Schweppes’ original Soda and Pink Soda variants.

We’ll be helping our on-trade customers to create excitement around the launch of our two new variants with a marketing campaign across the full Schweppes brand. It includes digital and out-of-home advertising, paid social media, influencer activity and point-of-sale (POS) kits to create theatre in-venue and online.

Campaign elements will highlight the Schweppes’ Sodas signature serves – Watermelon Rouge Twist with Schweppes Melon Watermelon Soda, Gin, Campari and a Sprig of Rosemary and Peach Opal Fizz with Schweppes Peach Coconut, vodka and peach puree. For operators looking to showcase the serves, POS materials and digital assets can be found on My.CCEP.com, together with a Menu Generator tool to design and create a bespoke menus in just a couple of clicks. For more information, please visit www.My.CCEP.com

1. CGA Total On-trade MAT Value w/e 31.12 2022

2. CGA Total On-trade MAT Volume w/e 31.12 2022

3. CGA Total On-trade MAT Volume w/e 31.12 2022

4. CGA BrandTrack & OPUS 2022

5. Nielsen Total GB incl dis, vol MAT w/e 31.12.22 (Schweppes 61MMLtr / Fever Tree 29MM Ltr) & CGA MAT vol w/e 31.12.22 (Schweppes 14 000’s RTDLs / Fever 22.5 000’s RTDLs)

6. Kantar World Panel February 2022 GB

7. CGA Total On-trade MAT value & Volume w/e 31.12 2022

8. CGA Total Coverage MAT Value Share Dec ‘22