European Expansion

Swedish brand Flävar is heading up the ‘retro refresh’ of flavoured Schnapps, celebrating 100k bottles sold since launch in the UK On-Trade last year. Flävar is available in Salted Caramel, Raspberry and Liquorice and Strawberry and Lime versions, crafted with smooth award-winning Vodka on the banks of Lake Boren in Southern Sweden, and now available in the UK through Matthew Clark. Plans to increase European presence is top of the list for 2023 and new and exciting NPD launches, such as a Blueberry & Lemon and Lemon Pie flavours are soon to be announced.

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Next, El Bandarra will host three regional finals to select the three with the tastiest and wildest approach to a Spritz. The final will take place in Barcelona, where El Bandarra will take the 3 regional teams on an all-expenses paid trip to battle it out at the winery’s party and be crowned UK’s ultimate Bandarras.

If you’re in for a challenge (and for a few free days in Spain), find a teammate, unleash your creativity and join the competition. Entries close on Friday 31st March.

Get your sunscreen ready for Barcelona!

Founder Rolf Munding says: “We know that the UK market is looking for sweet and indulgent tastes now. Schnapps is highly successful elsewhere and we know it will be here too. So we’re bringing that European

Guild of Fine Food: Great Taste Bursary 2023

To celebrate the 30th anniversary of Great Taste, the Guild of Fine Food is offering 50 micro producers the chance to put one new product in front of its expert panel of Great Taste judges for free.

Great Taste is recognised as the world’s most trusted food and drink accreditation scheme. It’s an opportunity for any food and drink producer to have its products assessed by chefs, buyers, food writers and retailers.

John Farrand, managing director of the Guild of Fine Food comments: “Here at the Guild, we’ve always been about working with businesses across the industry and our activities have an ecosystem of scaled entry costs that mean our biggest entrants also support our smallest ones. It’s true, though, that the micro producers often need more help, especially with the current economic headwinds, and that is why we are excited to be launching the Great Taste Bursary.” tradition to the UK because…it’s just fun!” Best served chilled as a shot or sipped over ice, Flävar is also a perfect cocktail base. For more information, please visit www.flavarspirit.com