June 2013
www.barmagazine.co.uk
Developing premium bar excellence
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club profile Wall art in the new bar
Pacha
A major refurbishment of Pacha in London is keeping the brand at the forefront of clubbing
P
acha has been synonymous with the club scene for over 40 years after the original nightclub opened in Sitges near Barcelona in 1967 followed by Ibiza in 1973. Last year, DJ Magazine’s poll of the world’s best nightclubs put the brand in third place. Now with franchise operations around the world, the team behind Pacha London are ensuring that the brand remains at the forefront of modern clubbing through a total refurbishment. The 1,000-capacity venue, which opened next to Victoria station 12 years ago, was previously a large open two-room space that lent itself to the grand productions of nights such as Hed Kandi, Too Darn Glam and Fabulush. With a head height of over 10 metres, it was perfect for the aerial artists that were once all the rage. But now clubbing has moved on, and the space has been remodelled into a multi-room experience, providing greater diversity and flexibility for showcasing more DJs. “In turn, this will give the Pacha clients a far more rewarding experience,” says operations
Where to find it Terminus Place,Victoria London SW1V 1JR Tel: 0845 371 4489 www.pachalondon.com
Who did it Design: in-house Sound installation:Viba Sound Sound systems: Martin Audio, Pioneer Wall art: Ludovica Gioscia
The new room
director Gemma Ross who has been involved in running the club for over 10 years and masterminded the refurbishment. The cool, sleek main room features a VIP table area where people can enjoy bottles of champagne, including Moët & Chandon and Belvedere, while the second room is the Pacha Ibiza-inspired Global Room for a more chilled-out mood. The third room is for enjoying the latest in underground dance music including deep house, tech house and nu-disco. One of the biggest changes is the addition of a new reception cocktail bar. “The menu has been specially developed to reflect the Pacha spirit and colours, mixing fresh and simple flavours, including some classics and a couple of new ideas,” Gemma adds. The cocktail bar and industry VIP areas have been decorated with wall art installations, resembling a collage of colourful patterns, specially commissioned from acclaimed textile designer Ludovica
Gioscia from Milan. Working with installation engineers Viba Sound and sound specialist Martin Audio, the sound system has been totally stripped back, repositioned and overhauled to make sure it is up with the best in London. In the main room, a new DJ booth has been installed in the centre of the dance floor, with state-of-the-art equipment supplied by Pioneer. New booths have also been installed in the two other rooms, again with Pioneer and Martin Audio. Open Fridays and Saturdays, the club has adapted its music policy to match the refurbishment. Its Friday night promotion Pacha Presents has gone down the deep house route while upcoming Saturday nighters include Café Mambo, Heaven SX and Move. DJs include Nice 7, Andrea Olivia, Burnski, Hector Couto and Love Birds and, buoyed by the success of the new look, Pacha is set to attract more of London’s cutting-edge promoters and music labels. www.barmagazine.co.uk |53
Connections ALCOHOLIC BEVERAGES
Comtrex Systems Ltd Contact: Clive Keywood, Sales Manager, 2 Gatwick Metro Centre, Balcombe, Road, Horley, Surrey, RH6 9GA E: sales@comtrex.co.uk Point of sale with Comtrex Everything Posible W: www.comtrex.co.uk
Nasha Beverages Ltd The Gosford Arms, 65-66 Far Gosford street, Coventry CV1 5DZ UK T: 07940573480 E: sales@nashawines.com W: www.nashawines.com
AUDIO VISUAL Enhance the Customer Experience with a BOSE Sound Solution
Bose Professional Systems Division 1 Ambley Green, Gillingham Business Park, Kent, ME8 0NJ T: 0870 741 4500 E: uk_pro@bose.com W: www.bose.co.uk/business_solutions
Socket Mobile T: 07787112109 E: emea@socketmobile.com W: www.socketmobile.com
ESPRESSO MACHINES
B-Loony Ltd Sunnyside Road, Chesham, Bucks, HP5 2AR T: 01494 774376 F: 01494 791268 E: sales@b-loony.co.uk W: www.b-loony.com
Kai Design Ltd Unit B2, 1B Mentmore Terrace, Ment House, London Fields, London, E8 3DQ T: 0203 638 3473 M: 0780 063 4691 W: www.kaidesign.co.uk
Avonics Ltd Northstage, 78 Broadway, Salford, M50 2UW T: 0161 872 7001 F: 0161 872 7002 E: info@avonics.co.uk W: www.avonics.co.uk
BALLOONS, BUNTING & FLAGS
iControl Hospitality Ltd Amberside, Wood Lane, Hemel Hempstead, Hertforshire, HP2 4TP T: 0330 010 1000 / 0800 6122 868 F: 03300101001 E: info@icontrolepos.com W: www.icontrolepos.com
Including : napkins, coasters, stirrers, beer-mats
MiniFridge.co.uk Midland House, Wharf Road, Stratford upon Avon, Warwickshire, CV37 0AD T: 0845 527 1385 E: sales@minifridge.co.uk W: www.minifridge.co.uk
Forrest & Jones 517 Garstang Road, Broughton, Preston, Lancashire, PR3 5JA T: 0845 370 0134 E: info@featherandjones.com W: www.featherandjones.com
Shop-Equip Limited Park View, North Street, Langwith, Mansfield, Notts, NG20 9BN T: 01623 741500 F: 01623 741505 E: info@shop-equip.com W: www.shop-equip.com
Dali Lighting Ltd Walker Avenue, Stratford Office Village, Wolverton Mill, Milton Keynes, MK12 5TW T: 01908 324050 E: sales@dalilite.com W: www.dalilite.com
Deltalight UK 94 Webber Street, Waterloo London, SE1 0QN T: 0870 757 7087 F: 0207 620 0985 E: design@deltalight.co.uk W: www.deltalight.co.uk
M&D GEE LLP Churchill House, Stiring Way, Borehamwood, Herts WD6 2HP T: 020 8736 0536 F: 020 8736 0537 E: enquiries@mdgee.com W: www.mdgee.com
OUTDOOR SOLUTIONS Indigo Awnings Ltd Sales & Adminisration Bryn Bellen, Bryn Road Mold, CH7 5DE W: www.indigoawnings.co.uk
SEAMLESS RESIN FLOORING
Resdev Limited Pumaflor House, Ainleys Industrial Estate, Elland, HX5 9JP T: +44 1422 379131 F: +44 1422 370943 M: +44 7711 404744 E: jillc@resdev.co.uk
SIGNAGE
Heath Advertising Pub Signs T: 01299 877605 M: 07778564882 E: pubsignsuk@aol.com W: www.heathadvertising.co.uk
SOFT DRINKS
Tynant Spring Water T: 44 (0) 1974 272 111 F: 44 (0) 1974 272 123 E: info@tynant.com W: www.tynant.com
SOUND TECHNOLOGY
Velocity Event Tech Ltd Banks Mill, 71 Bridge Street, Derby, DE13LB T: 01332 268619 E: info@velocityeventtech.co.uk W: www.velocityeventtech.co.uk
TECHNOLOGY
Retail Systems Technology Campsie Industrial Estate, Mclean Road, Eglington, Londonderry, BT47 3XX T: 02871 860069 F: 02871 860517 E: ciaran.coyle@rstepos.com W: www.rstepos.com
TOILET & DRAIN TOOLS
INSURANCE
Aurora Multimedia Ltd T: 020 7183 1593 E: info@aurora-multimedia.co.uk W: www.aurora-multimedia.co.uk
GIANT UMBRELLAS & OUT DOOR PRODUCTS
Atkinson & Kirby T: Ormskirk 01695 573234, T: London 0208 577 1100, E: sales@akirby.co.uk W: www.akirby.co.uk
Wish Interiors Rowlands House, King Edward Street Grimsby, North East Lincolnshire, DN31 3LA T: 01472 230332 T: 07802382732 E: info@wishinteriors.com W: www.wishinteriors.com
Auline Group Cyprian Torralba, 59-62 Briindley Road, Astmoor Industrial Estate, Runcorn, WA4 1NU T: 01928 563532 F: 01928580224 E: enquiry@alulinegroup.com W: www.alulinegroup.com
CCR Systems 142 Bebington Road, New Ferry, Wirral, CH62 5BJ T: 01516448296 F: 01516458981 W: www.ccrsystems.co.uk
LIGHTING
Geometric Furniture Ltd Geometric House, Lark Hill, Townley Street, Middleton, Manchester, M24 1AT T: 0161 653 2233 F: 0161 653 2299 E: sales@geometric-furniture.co.uk W: www.geometric-furniture.co.uk Hill Cross Furniture Cramble Cross, North Cowton, Northallerton, North Yorkshire, DL7 0HL T: 01325 378 307 F: 01325 378858 E: info@hillcrossfurniture.co.uk W: www.hillcrossfurniture.co.uk
EPOS
Junckers T: 01376 534700 F: 01376 514401 E: sales@junckers.co.uk W: www.junckers.co.uk
Agua Fabrics Ltd Hyde House, The Hyde, London, NW9 6LH T: +44 208 205 0050 F: +44 208 205 0660 E:lisa@aguafabrics.com W:www.aguafabrics.com
Dawnvale Units 1&2, Albert Street, Hollinwood, Oldham, Greater Manchester, OL8 3QP T: 0161 684 7879 E: sales@dawnvale.com W: www.dawnvale.com
DRAINAGE
Nectar Imports Ltd The Old Hatcheries, Bells Lane Zeals, Wiltshire, BA12 6LY T: 01747 840100 F: 01747 840467 E: sales@nectar.net W: www.nectar.net
DRINKS DISTRIBUTION
Broadleaf Head Office: 01269 851 910 London: 0207 371 0088 W: www.broadleaftimber.com/ commercial
FURNITURE
CATERING EQUIPMENT
Digetex Contract 1, Waterside, Old Trafford, M17 1WD T: 0161 873 8891 E: sales@digetexcontract.com W: www.digetexcontract.com
BESPOKE DIGITAL WALLPAPER
FLOORING
IMC Unit 1, Abbey Road, Wrexham Industrial Estate, Wrexham, LL13 9RF T: 01978 661155 F: 01978 729990 E: garyb@imco.co.uk W: www.imco.co.uk
INTERIOR FIT OUT & BAR SPECIALISTS
BAR EQUIPMENT
MULTIMEDIA
Celebration Paper & Plastics Ltd Stanley Street, Burton Upon Trent, Staffordshire, DE14 1DY T: 01283 538259 F: 01283 510085 E: sales@celebration.co.uk W: www.celebration.co.uk
Supercover Ltd Sovereign House, Trinity Business Park, Wakefield, WF2 8EF T: 0845 844 5000 F: 01924 200010 E: info@supercoverltd.co.uk W: www.supercoverltd.co.uk
BAR ACCESSORIES
County Insurance Northwest County Insurance Northwest Block N2, Chorley Business & Technology Centre, Euxton Lane, Chorley, Lancashire, PR7 6TE T: 0800 781 8604 E: phillipk@countyinsurancenw.com W: www.countyinsurancenw.com
Monument Tools No.1 in the No.2 Business T/F: 07092 894 317 E: sales-team@drain-tools.com Use Partner/ Promotion Code BARDIR for 15% Discount W: www.drain-tools.com
To ad ve r tise on our conne ctions page s c all 01795 50 910 9
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