Advertising feature Kura Caraway and Kura Kala
Breakthrough designs from Amtico Inspiring additions to the Amtico Signature luxury vinyl tile collection
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ooking for a special finish or a truly unique floor design for your new bar or restaurant? Now is the time to take a close look at the Amtico Signature luxury vinyl tile (LVT) collection, which has been enhanced this month. You’ll see naturalistic surface patterns alongside palettes refreshed in line with interior design trends. And within the many new products are those inspired by the movement of light, darkroom processes and ink dispersing in water. This design inspiration comes from Amtico’s dedicated in-house design team, based at the specialist factory in Coventry that has been the company’s home for over 50 years. This is where design, product
development and manufacturing work side by side to push the boundaries of creativity and create the British-made Amtico Signature flagship collection.
New: Amtico Signature Kura
You can clearly see Amtico’s creativity and understanding of crafted design in contemporary Kura, new to Amtico Signature. Seven products create a family of versatile stones that deliver understated beauty. Beginning with the Pale palette, there’s Kura Kala, delicately featured with a cream base and soft highlights. The Neutral palette is where you’ll find the trio of Kura Cassia, Kura Juniper and Kura Fennel, each one displaying the elegant ceramic-like textures and clever colour balance that make them ideal for product combination. Kura Caraway offers a contemporary treated texture and striking metallic finish, and Kura Anise, its partner in the
Cool palette, blends warm grey and soft amethyst in a subtle dyed fabric effect. And in the Deep palette, Kura Opium provides shades of blue-black and charcoal pool-like ink for dramatic intensity.
New: Amtico Signature Chroma and Umbra
These two new statement designs are truly exciting additions to the collection. Chroma’s tonal layers and detailed texture take their design cues from oxidised surfaces, metallic terrains and ceramic glazes for a bold graphic look. Equally innovative but with a more fluid aesthetic is Umbra. It has a unique non-repeating pattern – a breakthrough development for the LVT industry. The overall look of Umbra is a soft flow in open areas or intense drama in intimate spaces. Explore what the enhanced Amtico Signature collection could mean for your next project at www.amtico.com/ commercial. 01212 228 355 www.barmagazine.co.uk
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