The Salon Magazine February 2025

DESIGNED FOR YOU

Experience exceptional styling with the BaBylissPRO Stilista. With its lightweight design, Advanced Ceramics heating system giving 2 x faster*, more consistent heat and its ultra-floating plates for a super smooth glide, the new Stilista has been carefully engineered to deliver the optimum styling performance. While the unique stay-cool housing means you can get closer to the root for a flawless lasting finish whether straightening or creating waves and curls.

Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Managing Editor

Jade Evans jade@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Katy Terrell kt@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Woollin admin@cimltd.co.uk

Credit Facilities Manager

Gwen Lee creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Social Media Manager

Lily Lawson socials@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Editor’s letter

With the longest month of the year behind us, we’re straight into the swing of February, where love is in the air! Of course, it’s Valentine’s Day. With February being renowned for love and romantic gestures, we see it as a pivotal time for the industry to capitalise on this. This year, however, we focus on more than romance and discover the beauty of self-care, shifting the focus away from traditional romantic relationships, but keeping love at the heart of it all!

Following closely on, with National Apprenticeship Week taking place 10th-16th February, uniting and celebrating everything that is great about apprenticeships, our second feature of staffing and recruitment slots perfectly into this. Our Essential 5 feature discusses the five best ways to find and keep talent in a turbulent industry, and a guest column from Global Talent Acquisition leader, Louise Guilfoyle, highlights why your business needs to practice diversity, equality and inclusion and rounds the feature off!

With a new year bringing about more than just a change in dates; last, but by no means least, we introduce our latest regular feature: ‘How to Treat’. Guided by globally recognised trichologist Mark Blake, we provide practical advice on how to deal with clients suffering with hair loss.

As ever, we hope you enjoy this jam-packed issue, and we look forward to hearing your thoughts!

Ailsa Newgreen, Editor

© 2025 Cogent Multimedia Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD.

Contents

10 SALON OF THE MONTH

Meet me in Marylebone! Positioned in the heart of London, we introduce you to the chicest new Larry King Salon.

13 THE VALENTINE’S EDIT

As the season of love is upon us, we focus on more than romance and look at the beauty of self-care, shifting away from traditional celebrations.

18 SOCIAL MEDIA LOOK BOOK

With Valentine’s Day around the corner we share our most loved nail sets to help inspire your clients and ignite your creative flair!

29 STAFFING AND RECRUITMENT

More beauty professionals are opting to work independently with the freelance economy expanding. With help from industry professionals we help to navigate how both models of employment can work in harmony.

40

HOW TO TREAT…

With help from registered trichologist Mark Blake, we provide practical advice on treating clients struggling with hair loss.

Ashley Gamble Hair introduces modern payment options, leading the way in salon innovation

Ashley Gamble Hair, an award-winning salon based in Shropshire and recognised as one of the UK’s most innovative salons, has announced that it now accepts Bitcoin as a payment option.

This forward-thinking move positions the salon at the forefront of modern payment solutions, reflecting its commitment to innovation with a focus on providing clients with flexible ways to pay for both services and products.

Starting from January 8, 2025, clients will be able to use Bitcoin to pay for their appointments. Additionally, they can pre-pay for an appointment as a gift for a loved one.

“We are always seeking new and innovative ways to make our services accessible to everyone,” says Ashley.

“Introducing Bitcoin as a payment option is more than just adopting technology; it’s about being inclusive and offering a modern, flexible solution that recognises our clients’ evolving needs. This is another way we can enhance our clients’ experience and ensure that everyone feels valued.”

BABTAC urges beauty professionals to have their say on Scottish consultation into aesthetics licencing

With botched procedures resulting in financial implications for the health service as well as consumer safety, the Scottish Government has launched an eight-week public consultation on their proposed licensing model aimed at tightening the rules around non-surgical cosmetic treatments.

Supported by BABTAC (British Association of Beauty Therapy and Cosmetology), the new proposals suggest that non-surgical cosmetic procedures, including botulinum toxin injections, and dermal fillers, should only happen in settings that are either regulated by Healthcare Improvement Scotland (HIS) or licensed by local authorities.

The goal? To ensure patients can trust the people performing these procedures, knowing they’re either licensed or regulated by HIS. The consultation also raises important questions about whether young people should have access to these procedures and if age restrictions should be put in place.

CEO and Chair of BABTAC & CIBTAC, Lesley Blair MBE comments, “We wholeheartedly support The Scottish Government in seeking further regulate of non-surgical cosmetic procedures and welcome their decision to consult more widely with businesses and practitioners in our sector.

“Aesthetic treatments including injectables, filler and wrinkle relaxing treatments have become increasingly popular in recent years, so introducing further regulation is the imperative next step to ensure that the industry remains reputable and most importantly, safe. By benchmarking the industry standard, those who book in for non-surgical procedures would be able to do so with confidence, knowing that they are receiving the highest level of care from a practitioner who is properly trained and qualified.”

NHBF Leads Sector Push for Apprenticeship Reform

The National Hair and Beauty Federation (NHBF) is spearheading efforts to overcome significant challenges in hair and beauty sector apprenticeships, demonstrating its crucial leadership role in shaping the sector’s future workforce development.

“As the sector’s leading voice, we’ve been instrumental in developing apprenticeship standards for the past decade,” says Cathy Weston, Quality and Standards Director at the NHBF. “Our Federation has consistently brought together key stakeholders and government agencies to ensure our sector’s training needs are met, though funding remains a significant challenge.”

Under the NHBF’s guidance, the sector has worked closely with the Institute for Apprenticeships and Technical Education, supporting trailblazer chairs Wendy Cummins and Diane Hey in their respective roles on the Hair Professional and Beauty Professional apprenticeship steering groups. “Our position as facilitators allows us to bridge the gap between sector requirements and educational parameters,” Cathy explains. “While this often requires careful negotiation, our ultimate goal remains developing robust, fit-for-purpose standards.”

Through persistent advocacy and industry coordination, the NHBF has achieved recent successes with new Level 2 standards for hairdressing professional and barbering professional, securing a more appropriate funding level. However, Cathy emphasises that their work isn’t done, “We continue to face challenges at advanced levels, where current funding rates make it unsustainable for training providers to deliver these essential programs.”

The Federation’s continued leadership in this area demonstrates its commitment to not just highlighting industry challenges but actively driving solutions that will shape the future of hair and beauty training in the UK.

The NHBF will be discussing these important developments with stakeholders at its Survive and Thrive event on January 27, 2025. Attendees will have the opportunity to speak directly with Cathy Weston about the Federation’s proposals and share their perspectives on apprenticeship challenges and solutions.

British Beauty Council Clean Up Operation

Launching in March 2025, ‘The Great British Beauty Clean Up’ is a fist of its kind collaboration between retailers and brands designed to significantly reduce the amount of waste created by the beauty industry.

According to The Courage to Change Report the beauty industry produces over 120bn units of packaging globally, much of which goes to landfill. In fact, the beauty industry accounts for a whopping 1/3 of all landfill waste and 70% of our industry’s plastic waste is not recycled. What’s more, research also shows that 56% of people do not recycle their bathroom products, contributing to the mounting waste crisis.

The initiative will focus on increasing industry and consumer awareness and adoption of refuse and refill systems. It is also set to increase recycling rates of beauty empties through spotlighting take-back schemes and household recycling where available. To date, 21 leading retailers and brands have expressed interest in joining.

As part of the initiative, the British Beauty Council, will be directing consumers to existing recycling schemes across the UK via its interactive map.

‘The Great British Beauty Clean Up’ will officially launch during waste week (3rd-9th March), aligning with Global Recycling Day (18th March) and the United Nations International Day of Zero Waste (30th March) later in the month.

The Sustainable Beauty Coalition is urging all beauty brands and businesses operating in the UK to get involved.

The Only Way Is Up

This month we hear from Elle Foreman as our rising star. Co-owner of Tribe Salon in Clapham Common, she discusses consultation being at the heart of every appointment, viewing hairdressing as an art form and her first-ever collection, Genesis, and the inspiration behind it.

What ignited your passion for hair?

My journey in hairdressing began as a salon co-ordinator within my family business. Watching our team transform their clients, I found myself wondering what I might create if I were behind the chair. That curiosity sparked a real passion in me. When my brother suggested learning how to do a haircut, I was immediately hooked. From that moment, I’ve been completely obsessed with the craft.

How did you find your style, and what are your tips for other specialists trying to stand out?

Early on, I spent a lot of time attempting to replicate others’ work, but it never

felt right, and I couldn’t reach their level regardless of how hard I tried. I realised that developing a unique style requires knowing yourself and having confidence in your own taste. Nobody else has your life experiences, and it’s sharing what resonates with you that truly sets you apart. I often find inspiration outside of hairdressing, whether it’s art, history, music, fashion or photography. These influences help me build a broader bank of references and create from an expanded perspective.

What would you describe your speciality as, and how did this define your target audience?

I’m fortunate to have a broad range of experiences in my career so far. Starting at Sassoon Academy, I developed a structured, technical approach to hairdressing, grounded in precision. As I’ve progressed, I’ve blended this foundation with a more organic and fluid approach, allowing me to create looks that are refined, yet effortless.

Elle Foreman

This unique mix has attracted a diverse clientele, with people who appreciate a combination of boldness and softness in their style.

What has been the most valuable lesson you’ve learnt being part of the 2024 FAME team?

I now see hairdressing as an art form. My mentor, Sally Brooks, has taught me to notice beauty in ways I never thought possible, deepening my creative process and sharpening my eye for detail. I’ve learned the importance of preparation, allowing enough time for ideas to fully evolve. I’ve also realised that, to keep improving, you need to surround yourself with passionate people who excel in their craft. I feel incredibly fortunate to have experienced so much with my team, each of them shaping and inspiring me in their own way.

How do you make sure your treatments stand out from competitors?

The consultation is the most important part of the service, as it sets the tone for building a strong, trusting relationship with my clients. It’s my opportunity to listen and ensure they feel understood. I want to know their likes, dislikes, challenges and aspirations. To find suitability, I’ll consider not only their physical features, but also their lifestyle and personality. I tend not to follow trends; my focus is on each client’s individuality. I encourage my clients to evolve their style, often in subtle ways,

keeping their look current, yet tailored to them.

Congratulations on being a finalist for Newcomer of the Year! What was the inspiration behind your first-ever collection— Genesis?

Thank you! Genesis represents a new beginning for me, both personally and creatively. Hairdressing became a form of therapy at a time when I needed it most, and this collection reflects that experience. I wanted to celebrate the craft of hairdressing by blending traditional techniques with a minimalist aesthetic, bringing together hard and soft textures and giving wearable styles an elevated twist. It embodies my

passion for challenging conventions, exploring new ideas, and pushing my technical skills to meet my artistic vision.

What are your goals for the future, and how do you plan on achieving them?

My dream is to one day win British Hairdresser of the Year, but, until then, I want to keep pushing the limits of my creativity, collaborating with artists who bring new perspectives, both in hairdressing and beyond. Through Tribe Salons, my aim is to build a team of stylists who are as passionate about the industry as I am, mentoring the next generation and creating a lasting impact with people who want to drive meaningful change and ensure our craft is respected.

Salon of the Month Larry King, Marylebone

The salon is designed to be more than just a place for hair – it’s a destination for transformation, self-care and indulgence.

Expanding into one of London’s most beautifully presented areas and spreading the Larry King umbrella further, the Marylebone salon represents a homecoming for Larry and Laura King, holding deep personal and professional significance. The goal of the salon is to create a luxurious, yet welcoming, space where clients feel at home while experiencing the highest level of haircare and styling. Positioned in the heart of Marylebone Village, the salon is part of a community that values quality, experience and beautifully curated spaces. Larry and Laura shared, “The salon is designed to be more than just a place for hair – it’s a destination for transformation, self-care and indulgence.”

Focusing on the interiors, the blend of raw beauty and historic London with contemporary design elements, also described as “Industrial Opulence”, draws inspiration from the architectural detailing of old London pubs, while incorporating modern, innovative materials. The team worked with an incredible interior design team to source sustainable, reclaimed materials that enhance the beauty and functionality of the space. This, in turn, enables the overall salon design to embrace a balance between luxury and comfort, ensuring clients feel both pampered and at ease.

When considering furniture and finishing touches to the décor, the focus was on blending heritage with innovation. Workstations feature reclaimed plastic that mimics the look of marble or stone, offering a sustainable, yet luxurious, feel. Larry and Laura proudly noted, “We incorporated reclaimed wooden flooring and an 18th-century retail unit to bring warmth and authenticity. The furniture and fixtures are carefully chosen to create an environment that feels intimate and exclusive, while still being inviting and down to earth.”

The salon’s ethos is centred on providing a luxury experience that feels approachable and warm, with interior playing a crucial role in achieving this by balancing elegance with a relaxed atmosphere. Larry and Laura understand that clients should feel both indulged and at home, with this philosophy being reflected in every design decision. By using sustainable and reclaimed materials, the space is aligned with the salon’s

commitment to responsible, forward-thinking design.

In an area of London that attracts sophisticated, yet diverse, clientele who appreciate high quality service and haircare solutions, the treatment menu has been specially curated to cater to their needs, offering everything from classic cuts to advanced colour treatments, ensuring the bespoke service provided meets the lifestyle and expectations of clients.

Clients of Larry King, Marylebone, note that they have been truly blown away by the overall atmosphere and aesthetic, as the space feels fresh, elevated, and different from traditional salons. One standout feature is the permanent photo booth, which creates a fun and social way to celebrate hair transformations. Additionally, the Redken Colour Bar has become a real focal point in the salon, offering an immersive and dramatic experience that enhances the artistry of hair colour.

In what is a highly competitive industry, focusing on a combination of high-quality service, unique salon experiences and strong branding, paired with social media presence, plays a huge role in connecting clients and showcasing work. When asked how the salon markets itself in order to be recognised in the industry, Larry and Laura explained, “Collaborations with key brands like Redken and Dyson help position us as industry leaders, and our commitment to sustainability and innovative design sets us apart. Word-of-mouth marketing and client experience remain our strongest marketing tools.”

Taking a bold and innovative approach to salon design and client experience is just one method the team adopt to ensure they differ from other salons in the market. All Larry King salons are designed to be immersive, luxurious and inviting and to feel completely unique. Alongside being deeply committed to sustainability, integrating reclaimed materials and innovative surfaces that redefine what luxury can be. Beyond aesthetics, the salon’s focus on community, personalisation and creating a welcoming environment ensures clients receive more than just a haircut – they get an experience tailored to them. Larry and Laura concluded, “This combination of creativity, sustainability and top-tier service sets us apart in a competitive industry.”

The furniture and fixtures are carefully chosen to create an environment that feels intimate and exclusive, while still being inviting and down to earth.

The Valentine’s Edit

Two’s Company

What better way to enjoy Valentine’s Day than celebrating love and connection by clients treating themselves to a relaxing couples’ trip! Whether they’re looking for a moment of indulgence or a fun, shared activity, here are five ways to make your salon the spot for memorable dates this February.

It Takes Two

Provide treatments that enable clients to book and enjoy couples’ treatments by indulging in couples’ massages, relaxing facials or body scrubs to help couples unwind together. This is the perfect opportunity to create bundle deals on multiple appointments, as well as upselling retail products to help boost revenue.

The Little Touches

Add an extra touch of romance to your salon this February by offering extras, such as fizz and chocolates, throughout, or at the end of, appointments to add an extra level of luxury in the salon. By offering said add-ons to make the occasion feel more like a celebration, you will surely help in building the reputation of your salon as a destination salon in the community.

Side-by-Side

If you’re looking for something easier to implement but still appropriate for couples, a side-by-side manicure and pedicure experience can be a fun way to spend relaxing time together. Offer an array of Valentine’s Day-inspired nail art and colours, including hearts, florals, and even a touch of glitter! This also provides a great opportunity to market a more ‘luxury’ manicure for a special occasion, treating your hands as well as your nails.

Personalised Packages

Curate packages tailored to couples this Valentine’s Day by having a pre-set menu of packages available to purchase. Creating packages tailored to the occasion can help to remove the guesswork from client decision-making, giving them less to worry about during busy seasons of their lives. It can also help salons to seamlessly upsell the add-ons clients may not realise they need for their special day! Having couples’ packages available to purchase provides the opportunity to boost your bottom line, while simultaneously improving the client experience.

Time Together

If possible, create a comforting, quiet environment for couples to relax in post-treatment, with complementary beverages on hand to savour the beauty experience. Regardless if couples opt to sit and chat with a cup of tea or just relax in the calming atmosphere, the quiet time will help to add to the overall romantic mood and boost the client experience.

We’re excited to bring APEER, a cutting-edge Danish skincare brand, to the UK. Known for its fresh, green chemistry, APEER delivers powerful results for even the most challenging skin concerns.

Founded by experts Dr. Emil Henningsen and Victoria Burles Piihl, APEER offers 18 fragrance-free, cruelty-free products, including kits for sensitive skin, acne, and aging. The brand simplifies skincare with intuitive names like ‘Plumping Serum’ and includes an AI Skin Scanner to help consumers find the right products.

Partner with APEER to elevate your retail experience and offer scientifically backed solutions.

For the Hopeless Romantic

With the season of love upon us, follow this step-by-step guide from Jiak Hing, @jark.nails as the perfect way to swap out your clients New Year’s Eve and Christmas nails for all things pink, red, and romantic!

Valentine’s Day is the perfect time to express love and creativity through nail art!

This romantic season calls for dreamy designs in soft pinks, passionate reds, and elegant golds. Vintage retro nail art is making a huge comeback this year, with classic roses, bold hearts, and elegant frames taking centre stage. These timeless designs bring a touch of nostalgia and sophistication to your Valentine’s nails, perfect for celebrating the season of love.

As a passionate nail artist with a love for creating bespoke designs that make people feel amazing, Jiak specialises in combining creativity with precision to bring every client’s vision to life. To Jiak, nail art is more than just decoration; it’s a way to express individuality and celebrate beauty in all its forms. Here we guide you through a step-by-step tutorial to help you achieve this chic, vintageinspired look.

3 Top Tips:

Master the Isolation Layer

A matte top coat is key to isolating the chrome application. It prevents the powder from sticking onto the base colour, so don’t skip this step and make sure to prep it properly by curing fully and wiping with alcohol.

Focus on Top Coat and Sealing

Using the right top coat and sealing the design properly is essential. A high-quality top coat locks in your artwork and ensures a smooth, flawless finish that lasts.

Practice Makes Perfect

Take your time practising intricate designs like roses, hearts, and borders on a nail tip or paper before applying them to your client’s nails. This helps you achieve precision and confidence in your work.

Products Used:

• CND Plexigel (Builder) Barre Beauty

• CND Plexigel (Builder) Clear

• CND Matte Top Coat

• HD Pro Black Art Gel-Jet

• Kkookie Jello Jello Edge Beam

Chrome Powder - JP01 Champagne Gold

• Victoria Vynn Red Chrome Powder

• Victoria Vynn Green Chrome Powder

• CND Plexigel Protector Top Coat

Step one

Begin by applying CND Plexigel Builder Barre Beauty as your base colour. Cure to set the base layer. Next, apply CND Matte Top Coat over the base and cure. Once cured, wipe the surface with isopropyl alcohol to remove any residue. The matte top coat creates a smooth isolation layer, ensuring the chrome powder adheres only to the design and not the base colour.

Step four

For the accent nails, switch up the design by painting bold red hearts instead of roses. Follow the same steps: outline with black gel, apply champagne gold chrome.

Step two

Using HD Pro Black Art Gel Jet, carefully paint delicate roses and leaves onto the nails. Add an elegant border around the nails for a vintage, framed effect. Work on one nail at a time to prevent smudging and ensure precision. Once the designs are complete, cure each nail.

Step five

Mix Victoria Vynn Red Chrome Powder and Green Chrome Powder with a small amount of CND Plexigel Clear. Use the red chrome mixture to fill in the petals of the roses and the green chrome mixture for the leaves. Cure each nail to lock in the colours.

Step three

Once cured, rub Kkookie Jello Jello Edge Beam Chrome Powder JP01 Champagne Gold over the black designs. Dust off any excess powder with a soft brush to reveal a clean, polished finish.

Step six

Once satisfied with the design, apply CND Plexigel Protector Top Coat to seal and protect the artwork. Cure to ensure a glossy, long-lasting finish.

Love at First Snap

With Valentine’s Day on the horizon we share our most loved nail sets to help inspire your clients and ignite your creative flair!

@bymiaf

It Must Be Love, Love, Love

Gone are the days when spending Valentine’s Day single gives you a bad rep; instead, being footloose and fancy-free is giving the younger generation a cause for celebration, and we explore how to market your salon towards those indulging in self-love.

While Valentine’s Day and the red and pink haze surrounding it are traditionally associated with romantic love, in recent years there’s been a noticeable shift in the number of people celebrating self-love and all that it stands for. With this shift leading to platonic celebrations and observing the day without a romantic partner, this opens up an entirely new market for business owners and marketers alike!

In 2024, it was recorded that 29% of those not celebrating Valentine’s Day with a romantic partner still had intentions to mark the day through gifts to themselves or a get-together with friends and family. With this new pool of ‘love-yourself’ clients, what better way to encourage a little self-love than a trip to the salon, self-care at its finest!

Ask yourself, what is self-love? The answer will be different for everyone, but, in essence, it’s having a regard for one’s own well-being and happiness. Liz McKeon, salon business expert, depicted self-love as, “A state of appreciation for oneself that grows from actions that support our physical, psychological and spiritual growth. It means taking care of your own needs and not sacrificing your wellbeing to please others.” With this in mind, what better place to meet these needs than a visit to the salon? This enables salons to tap into this market this February by promoting the idea that Valentine’s isn’t just for couples; it’s for everyone. Carey Faulkner, salon business consultant at BOOSTmySalon, encouraged, “Whether clients are treating themselves, bonding with friends or celebrating personal milestones, the key is to encourage inclusivity and

29% of those not celebrating Valentine’s Day with a romantic partner, still had intentions to mark the day through gifts to themselves or a get together with friends and family.

highlight the idea of ‘love yourself first’.”

Carey continued to emphasise the importance of inclusive messaging to encourage connection to all clients by using phrasing such as “Love yourself this Valentine’s” or “Celebrating you this Valentine’s” throughout branding and marketing, in order to create a welcoming atmosphere for all.

Talking of marketing, to help encourage self-love, consider creating a salon package that promotes relaxation, rejuvenation and stress relief. Carey suggested including a facial or skincare treatment, a massage and a blow dry or hair treatment as the ultimate self-care package. Continuing this theme, and taking it one step further, Andrew Barton, BLOOM Group Brand Lead, discussed the importance of training prior to promotional packages being introduced, and encouraged, “A self-love package ultimately starts with a full onboarding process to ensure all team members understand the initiative. For any proposition to be a success, the team needs to understand it and the reasoning why it is being marketed to clients. Of course, the fundamental aspect should be that the package has benefits for both the salon and its clients.”

An additional option to make February appointments that little bit more special is to offer an array of additional extras. Carey suggested, “Small add-ons, such as a relaxing hand massage, a mini manicure, or a refreshing eye mask, all help to enhance the experience.” At BLOOM salons, the team ensures self-care and relaxation are thoroughly considered from start to finish. Andrew shared, “We train all our teams in massage technique, not only at the backwash, but also shoulder massage at the chair. Massage is a way of us caring for our clients’ wellbeing during their visits. Additionally, BLOOM specifics include careful lighting at back washes and subtle music played to add to the overall relaxed ambience.”

Remember to encourage customers, reminding them that while they may consider this to be a one-off to celebrate themselves, or as part of ‘galentines,’ it can also become a regular part of their self-care routine, offering incentives on repeat bookings.

Coming down from the Christmas rush, and after what typically is a slower January, Liz encouraged businesses to

Whether clients are treating themselves, bonding with friends or celebrating personal milestones, the key is to encourage inclusivity and highlight the idea of ‘love yourself first’.

“go back to go forwards” in order to nail bumper planning for Valentine’s Day! Liz suggested, “Assess your clients’ needs by talking to your team; they are most attuned to your clients. What suggestions do they have for your three Valentine’s client categories: couples, singles and galentines? Next, observe competitors and think outside the box; do something different and be a market leader in your area!

“It’s equally important to refine your offers; marketing communications must be compelling, set you apart from your competitors, and convince clients that the Valentine’s season is a must in their

calendars, irrespective of their romantic status, as you are catering to everyone!”

Celebrating the status of singles presents significant opportunity for salons, being able to attract a previously untapped market with the push of selflove. By focusing on a self-care approach, younger consumers in particular are the perfect target market for said marketing move! Valentine’s Day, for those in a relationship, will always hold some level of significance, yet those who are single, going through a breakup, or just not interested, may need an extra nudge to indulge themselves and ensure they swipe right on your salon!

5 Minutes With…

Pam Cushing, RN, MSc, NIP, PGDip (Aest Med) and Managing Director of Aspire & Co Limited as she discusses her passion for innovation in the ever-evolving world of facial aesthetics. Join Pam as she shares her philosophy and insights as an exclusive distributor of the ground-breaking pHformula UK and Apeer Beauty UK skincare innovations.

Why did you choose to become the distributor for Apeer in the UK?

At Aspire & Co Limited, we are committed to pioneering transformative skincare solutions that empower professionals to redefine beauty standards and achieve optimal results, even for the most complex skin conditions.

For a long time, I had been searching for a brand that not only excites me but also aligns with our company’s philosophy. When Apeer from Denmark approached us, I immediately recognised the opportunity to partner with a brand that truly embodies innovation. The science behind Apeer offers effective solutions for tackling complex skin concerns such as ageing, pigmentation, acne, and rosacea, and I knew it was the perfect fit for our mission.

In such a competitive market, what aspects of Apeer caught your attention and continue to make it stand out?

What drew me to Apeer was its simple, yet effective approach—particularly the

sustainable packaging and the clean, straightforward product range. Their nofuss skincare regime perfectly supports our clients by providing innovative, highquality homecare options. The focus on sourcing top-tier active ingredients that address concerns across a broad demographic is also crucial in today’s market.

In a world full of skincare brands that often over-promise and under-deliver, Apeer stands apart. They don’t claim magical transformations overnight. Instead, they prioritise honesty, transparency, and education, providing

clear, straightforward guidance on how to achieve healthier skin.

Please introduce us to Apeer and what it strives to achieve in the industry. Developed by leading Danish dermatologists, each product is rooted in advanced research and testing. We’re eager to share this expert knowledge with industry professionals to expand and enhance their retail possibilites. Creating a skincare line that helps people look and feel their best is certainly an ambitious goal—but it’s

one Apeer are passionate about. They believe that our skin reflects the lives we lead. It can be glowing, radiant, and energising, or it can feel dull, tired, and unbalanced. At Apeer, they understand skin and know how to care for it.

Can you highlight some of Apeer’s hero products and what makes them unique?

There are a few products from Apeer that truly resonate with me, and they’re exactly what my customers want from their in-house skincare lines.

At the top of my list is the LIFT Series. This range, features the innovative RetinART®, a next-generation natural retinoid. RetinART® binds to the receptors of retinoic acid in the dermis, supporting the skin’s natural renewal process without the typical side effects or irritation that come with traditional retinol-based products. It delivers superior desquamation and skin remodelling, making it ideal for those seeking the ultimate in age management. The series includes the LIFT Serum, LIFT Complex Cream, LIFT Day Cream, and LIFT Night Cream. You can introduce just one product into your existing regime or go all in with the full series for maximum results.

Another firm favourite within my education team is the Tanning Drops. These offer a healthy alternative to traditional tanning products, containing 0.1% Aloe Vera and 1% Acai Extract. These ingredients help reduce dryness and dullness, while the Aloe Vera nourishes and soothes the skin, countering the common side effects

often associated with typical tanning products. The Tanning Drops are the perfect solution to achieve a radiant, sunkissed glow without the damaging sun exposure, making them a great option all year round.

The brand focuses heavily on care, knowledge, and results – how does Apeer incorporate these values into their product line?

Staying current with the times and embracing new innovations is crucial for success—remaining stagnant can be a dangerous path in business. Apeer’s launch of the AI Skin Scanner gives us, as distributors, a competitive edge over others in the market.

At times, seeking a second opinion for our clients is essential. By simply displaying the QR code in your clinic’s retail areas, you can direct your clients to the AI Skin Scanner, offering them fast and free access to an in-depth analysis of their skin. This service provides personalised recommendations based on their skin’s well-being.

How can retailing Apeer products enhance a salon’s client experience and revenue?

Introducing Apeer into your salon offers an affordable yet high-quality solution elevating the overall client experience. By incorporating Apeer into your retail possibilities, you enhance your in-clinic shopping experience, providing clients with trusted skincare options.

This brand also provides a valuable opportunity to expand your e-commerce platform, allowing you to reach a wider audience. With the integration of the AI Skin Analysis, clients can confidently track their skin journey. This personalised approach ensures that their skincare regimen adapts to their evolving needs, regardless of external factors.

To contact the team at Apeer Beauty UK, please visit:

www.apeerbeauty.co.uk

Email: hello@apeerbeauty.co.uk

Instagram: @apeerbeautyuk

Facebook: Apeer Beauty UK

Clean, Kind Haircare

We’ve watched O&M go from strength to strength over the last year, so we caught up with the brand to find out what’s new for 2025 and how salons can get in on the action.

O&M has had quite the year! What have been your highlights?

We’ve welcomed so many new salons and faces to the O&M family, including launching into House of Sassoon as their sustainable brand partner. Ambassador Lee Quinn has delivered education alongside the likes of Jaye Edwards, Kirsty Anne, and Katy Grimshaw. The range has grown with some truly gamechanging colour and styling products, and we were named Best New Hair Brand in the woman&home beauty awards.

Tell us about the colour.

O&M was founded in Australia in 2007, the first professional haircare brand to champion safe hair colouring technology. The science behind CØR.color is an industry game changer—CØR’s Molecular Blend Technology pre-links pigments, so no unlinked pigments remain, which could cause scalp irritation, and all pigments are fully developed and oxidised during the colour process. The result is greater grey coverage (up to a level 9) without the need for ammonia!

We’ve recently added 6 new ash brunette shades, and coming soon is the Matte series—5 new shades designed to meet the growing demand for cool, natural-looking colours while maintaining the depth that clients love. We have a partnership with Green Salon Collective rewarding salons for recycling our 100% recycled aluminum tubes with a monthly GSC credit of £25 for every 50 tubes.

O&M’s CLEAN.tone tinted conditioning treatments allow amplification of natural or coloured hair with vibrant, salon-fresh tones while delivering deep nourishment. From cooling down brassy blonde tones to enriching the depth of brunette hues or adding warmth to red locks, they’re perfect for use on coloured and noncoloured hair, to enhance shine, smooth

strands, and maintain radiant colour between major appointments. Colourists will love the new Light Platinum conditioning treatment to fine-tune cool tones, add a sophisticated platinum tint to non-coloured hair, and maintain a bright, fresh look—all while deeply conditioning.

And what about the products?

Our clean code extends to our haircare and styling products. We exclude Phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T., and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare. New products for spring include PS

Spray and Balm—your heroes for heat protection and smooth, silky blow-dries.

How can our readers work with you?

Contact us through Instagram, @sbshairltd, or our website to find out about our extra perks, including a reward scheme for you and your team with exclusive savings from major brands such as Apple and Deliveroo.

www.sbs-hair.com/trade-registrationform

Take advantage of our 3-for-2 promotion on O&M products until the end of February!

Winter Waxing

When the weather turns and layers upon layers of clothing are brought out, the need to remove previously visible bodily hair becomes less urgent for many. However, in reality, there are plenty of reasons and benefits to maintaining your usual routine through the winter season, and Harley Waxing is on hand to discuss further.

Taking time for self-care treatments like waxing can help lift clients’ moods and help them feel more motivated. At a time of year when many often feel sluggish and even withdrawn, waxing stimulates the skin and can help trigger an endorphin release, helping to boost moods and combat feelings of low energy. When skin is soft and smooth, this can have a further positive impact on your mindset, not only leaving clients feeling confident but also more comfortable in their skin.

To encourage clients to remain consistent throughout the winter, it’s encouraged for therapists to promote waxing as a form of self-care during a time when waxing may not be a priority. Encouraging your clients to view their waxing session as a wellness break rather than just a treatment will make them feel more empowered and valued. Having been in the industry for nearly 25 years, Harley Waxing understands that the mood-boosting and rejuvenating benefits of waxing sessions are equally

as important as the end result. Waxing offers so much more than silky smooth skin; for many, it’s a time to unwind and devote time purely to themselves.

As we move into the colder months, it’s important to consider how to maintain a welcoming environment in the salon, and making sure you keep the room warm and cosy for all clients is essential. Using a heated blanket and offering hot drinks can help give the session a more luxurious feel, while

using soft and warm lighting paired with calming music can enhance the sensory experience and help your client unwind. With cold air often leading to dry skin, Harley Waxing offers moisturising waxes that soothe and nourish the skin, a factor that is increasingly important in the winter months.

At Harley Waxing, we are committed to providing beauty therapists with excellent products to enhance the overall experience. Give your clients the luxury treatment they deserve with Harley’s high-quality products, such as our gentle yet effective waxes, which leave skin feeling soft and nourished. When used with our pre- and post-products, our wax will provide your clients with a more comfortable, long-lasting treatment. We also offer aftercare retail products for your clients to take home. When these are used in between treatments, they help with any irritation or redness and help prevent ingrown hairs.

Harley Waxing is on hand to continually support beauty professionals by offering excellent products and advice to help them thrive during the colder months.

Visit harleywaxing.co.uk or contact our sales team on 01984 623209.

Staffing & Recruitment

Finders Keepers

With the New Year underway, we often see the recruitment market rise, with individuals looking for new opportunities or a total change. In the salon industry, this is something that is always a big talking point, and Laura Leigh Kerr, Salon Director of Rainbow Room Intl, discusses how to retain staff as well as attract new talent.

Create a Strong Brand

This is a very important point that will see potential employees approach you. Creating a strong, longstanding brand is something that takes time and effort and is something that is ever-evolving. Here at Rainbow Room, this has been something every single member of our team works towards, ensuring standards are continuously high, our team are exceptionally educated, and that 7-star service is continuously maintained. By creating this strong brand, you will find you attract many more people who want to work with you, knowing that you are the very best in the business.

Foster a Positive Work Environment

Creating a good place to work will itself be a huge pull for new talent while also helping you to retain your own in-house team. A positive workplace makes all the difference and is where progression is born. Encourage teamwork, team bonding and a happy working environment. This is something that we have created throughout the years with continuous communication and our open-door approach.

Emphasise a Work-Life Balance

As much as we all love our roles and, for myself, it is my life, you must put effort into ensuring your team have a work-life balance. Ensuring they get ample breaks from their role to give them a chance to personally evolve and progress is incredibly important—no one can work 24/7 without experiencing severe burnout. Encourage them to use their annual leave allocation, take time to explore outside of work, and develop their inner self. This is something I highly encourage my team to do.

Be Loyal to Them

One thing that we have realised over the years is that, in order for team members to remain loyal to you, you must be loyal to them. Prioritise your team, look out for their work and personal welfare, create opportunities, and really put your focus on maintaining a solid relationship. Employee vs. employer is a two-way street, and both are just as vital as one another.

Provide Opportunities for Growth

Within our group as a whole, we love nothing more than to provide our team with exceptional opportunities at every level of their career. Whether they are an Assistant or Creative Director, we have worked tirelessly to provide our employees with the opportunities that will allow them to excel in their own careers and achieve their own goals. Our internal pathway allows each individual to grow at their own pace and direction.

The New Normal

As the freelance economy expands, more beauty professionals are opting to work independently, rather than as full-time employees. With the help of industry experts, we explore how this shift is changing the ways salons operate, and how both models of employment can work together in perfect harmony.

The landscape of the UK hair and beauty sector is a complex one, with a unique blend of self-employment models and more traditional setups. More recently, as a post-pandemic shift, we have witnessed an increased number of professionals opt to go freelance due to the increased choice and freedom. However, with clear benefits and challenges on both sides, professionals guide us on how to make the amalgamation of both a success, and we lean into co-working salons as an alternative route.

While traditional salons remain vital to the industry, managing a harmonious environment with both staff and freelancers presents unique challenges within a traditional salon model. Sheila Abrahams, Founder of The Freelance Hairdressers Association (FHA), discusses how freelance is dominating the industry, saying, “From what I am able to see, freelance workers account for 60% of the industry versus 40% for traditional salons. This flip in working models means that we must all work together to ensure the industry moves forward as a whole, recognising that solutions won’t be immediate.”

Attributing the rise in freelance workers to Covid acting as the final push to prompt many hairdressers to transition to the freelance model, Sheila noted, “With salon closures becoming common due to the impact of the pandemic, individuals were driven to explore alternative employment. People had time to take a step back and look at what was important. As an industry, we are individuals who are known for saying yes to everything; the time allowed us to put ourselves first, enabling career development on the individual’s terms.”

With this in mind, the rise in

Freelance workers account for 60% of the industry versus 40% for traditional salons.

freelancers has stemmed from a position of need, rather than an initial urge to move away from the traditional salon environment, yet it is definitely a change that is here to stay. Looking at how to integrate freelance workers into a salon environment requires thorough consideration and careful execution. Sheila encouraged, “For freelancers to work within a salon setting, they must operate as independent businesses, and it is crucial to establish such arrangements with careful consideration and transparency.

“Open and honest communication between freelancers and salon owners is crucial. This will help to avoid misunderstandings and ensure a fair, mutually beneficial and sustainable working relationship. Ultimately, the success of this model hinges on a commitment to ethical practices and a shared understanding of the unique needs and expectations of both freelancers and salon owners working together.”

With freelance workers bringing an array of benefits, such as fresh perspectives, new techniques, and a focus on a more personalised service, leading to higher customer satisfaction and retention, there are undeniably some factors that have a tendency to get overlooked. Sheila noted a continual problem in the industry, namely ‘disguised employment,’ the issue that arises when freelancers rent a chair, but get treated like employees without the benefits. Sheila continued, “If the salon dictates freelancers’ hours, prices or

Open and honest communication between freelancers and salon owners is crucial.

clients, that’s not a genuine freelance arrangement. When renting a chair, you should set your own prices, have your own clients, handle your own payments, and be a separate business in every sense. If the salon dictates your schedule, clients or income, you might be caught in disguised employment.”

With renting a chair and employment having their own complications, this gives rise to the phrase on everyone’s lips— the co-working salon. The essence of a co-working salon is to offer a workplace specifically designed for a certain trade, providing a lower-cost solution for hair and beauty professionals who want to work for themselves. Speaking to Boo Banner-Eve, Founder of Crown Works Creative Freelance Studio, we discussed the benefits of co-working environments, and Boo shared, “Overall, the energy in the space feels better. There’s little to no toxicity; the competition, if any, is healthy, and the space as a whole feels completely supportive, as no one is undercutting anyone.”

Fellow freelance salon owner, Charlotte Dobson, director of Flock, a co-working salon, noted the challenges with having freelancers in the salon, and shared, “It’s important to ensure all freelancers fit in with our brand and have

the same work ethic as we do. All our freelancers have good clientele and are trained to a high standard. I always still trade test new freelancers, as we want to maintain a high standard within the salon.”

Looking to the future, Charlotte does not see co-working salon hubs going anywhere soon, as she shared, “Moving forward, I think it’s only going to be beneficial to move towards having a freelance team due to the difficulties employers are currently facing.”

Boo supported this notion, as she highlighted, “It is very evident that coworking salon environments are growing and traditional salons are changing their business structures to cater to this. There will always be a chunk of us who want to manage our own money and time, but there will also be others who favour the traditional environment.”

With multiple routes of employment in the hair and beauty industry, it is vital for employees to find one best suited to them. The traditional salon model is not going anywhere anytime soon, due to the nature of the industry, yet it is important to have practices in place to offer and support the freelance model, to open your doors to fresh perspectives, new skills and a wider client pool!

Apprenticeships Are The Answer!

Kleek Apprenticeships’ Head of Marketing and Recruitment, Sophia Robertson, explores why apprenticeships are the answer within an industry dealing with a growing list of recruitment and business issues.

Much has been written in recent years in the hair and beauty press about the lack of experienced staff in the sector and the shortfall of trainees in salons and spas nationwide. Whilst the industry has been slowly recovering from the effects of the pandemic, it is now facing further business concerns and constraints due to the cost of living, wage increases, VAT, and recent government budget announcements. The industry is facing an abundance of challenges, but what is clear is that the

hair and beauty profession, one of the oldest trades in existence, really matters. Statistics highlight the importance and value of hair and beauty services to a community in terms of both mental health and general well-being, as well as their significant contribution to the economy.

Despite the value the industry brings to a community, the reduction in qualified hair and beauty staff is a real concern. It is widely known that there has been a fall in apprenticeships since 2020 as young people have been encouraged

to stay in full-time education, government funding has been reduced, and more qualified people favour self-employment over working in an established salon or spa business. This is in addition to the continued economic challenges being faced across the globe, not just here in the UK.

Yet, an apprenticeship in hairdressing, barbering, or beauty therapy remains the best route into a career in hair and beauty. Apprenticeships offer the only true job-ready route into the industry, providing all the vital skills, experience,

and knowledge that are essential for a successful hairdresser, barber, or beauty therapist. Apprenticeships also better develop the softer skills such as teamwork, customer service, and communication.

Continued education and a college route might be the alternative, but often it does not effectively deliver the practical skills, customer experience, or the on-the-floor knowledge that is provided by an apprenticeship. Real working environment experience is invaluable, and an apprentice has a vital role in a salon that justifies their apprentice wage.

Apprentice-trained staff are far more attractive to salon and spa owners and thus more employable. Employers understand that their training has

delivered more than theory and technical skills by building confidence in their personal development, professional skills, and their client-facing abilities.

Developing the next generation of hairdressers, barbers, and beauty therapists is also highly rewarding, offering existing staff the chance to mentor and train up team members that fit your specific needs and echo your values and personality. It further enables a business to upskill, whether it’s in a certain type of service, such as a particular beauty therapy discipline, or you have a new recruit who excels at rainbow colours or is a whizz at curly blow-dries or special occasion hair-ups. Bringing a young person into your business brings other benefits, as well as an extra pair of hands; the right recruit

will have a fresh outlook, be social media savvy to help promote your business, and be up to date on current trends.

Many salons and spas recognise the value of apprenticeships and their importance in the development and resilience of the sector—every year, new school leavers are looking to start a career in hair and beauty—so there are always opportunities to embrace the power of apprenticeships in your business and to maximise your valued expertise. Your involvement is fundamental to the future of the sector.

Yes, the sector has much to deal with in 2025, but this industry, dating back to Ancient Egyptian times, is a fighter, and with the tenacity and strength of all those in the industry and with an apprenticeship provider like Kleek, ready to support you every step of the way, we are all here to stay and realign our industry once again.

A career in hair and beauty provides ‘skills for life’ and a range of opportunities, whether within a salon setting or another related setting (such as in the arts and media, retail, or commercial companies).

The benefits of the new generation of hair and beauty professionals must not be ignored. So despite the constraints, let’s work through them together and embrace the power of apprenticeships for the good of our industry.

Fostering Diversity and Inclusion

Find out how to implement DEI best in your business today, with the help of Global Talent Acquisition leader, Louise Guilfoyle.

Embedding DEI actions in your HR systems and protocols isn’t just the right thing to do, it also supports greater team performance and offers significant financial benefits for your entire business. According to McKinsey & Co., the most diverse companies outperform peers by 36% in profitability.

What is DEI?

Workplace diversity describes a workplace encompassing various backgrounds irrespective of age, sex, disability, race, ethnicity, origin, body size, religion or economic or other status.

Recently I was delivering training to students on how to land their dream role in the hair, beauty and aesthetics industry. Students’ aspirations included a change of industry, parents returning to work, through to career development. One gentleman was working in the hospital system as a nurse, excited to work part-time in cosmetic aesthetics.

During the training, questions were asked on how to handle setbacks they’d experienced as job applicants, regarding their age, gender, economic, cultural and social differences. By practising DEI, employers look at the candidate or employee in front of them, without typecasting or stereotypes.

What are the benefits of DEI?

Diversity in your team offers increased profitability, staff productivity, employee retention, access to a wider recruitment pool, brand approval, and a chance to better service and grow your customer base. This must be applied equally by managers and leaders to be embedded successfully.

9 Ways to Implement DEI In Your Business

Recognise Individuality

Bring out the best in your team. Create a safe space for all your employees to bring their unique self to work. Find out everybody’s unique assets; by recognising the individuality of each employee and embracing differences, teams and organisations will support an environment of belonging.

Showcase Your Company’s DEI

Show your staff and job applicants that your company supports DEI and is an exciting place to work. This can

Global Talent Acquisition leader, Louise Guilfoyle

be through your Instagram page, job descriptions, staff events, career pages or job ads.

Training and Onboarding Staff

Training new employees and reboarding return-to-work staff is a great time to showcase you support DEI and better understand your team. Consider asking open questions in your 1:1 conversations around how they feel about returning to work after taking extended sick leave, bereavement or parental leave. Staff may have lost some confidence and need additional support.

Be mindful that it’s important to offer training and team building in work hours and host events that don’t marginalise team members – such as by always having the team social after work at the local bar. Alternatively, offer learning sessions during lunch breaks, called ‘lunch and learn’, with topics that educate your team on DEI, e.g. ‘Effects of the menopause on staff and why it’s important.’

Personalise One-On-One Discussions

One of the best ways to learn what employees care about is 1:1 ‘human’ talks with their manager. Employees must feel comfortable enough to speak their minds openly with trust, and there should be an ‘open door’ policy. Discuss topics that matter to your staff, such as their professional aspirations, working away from their home city, parenting or caring for family members, and how they navigate the juggle.

Hold People Accountable

Leaders and employees may say things that are disrespectful to other staff members. Instead of ignoring these instances, assuming they are not motivated by malice, deal with the behaviour in private. By failing to do this, you are encouraging non-inclusive conduct patterns, which can have a damaging ripple effect throughout the team.

Welcome a Multilingual Workforce

Take into account language differences and preferences; welcome this diversity. Examples might include offering treatment menus with different

languages and showcasing this in your job advertisements.

Build a WorkforceMultigenerational

Having a workforce that accommodates multiple generations is critical to treat a range of clientele, pass on knowledge and bring their own unique skills to a business.

The Impact of Being a New Parent

Returning to work after childbirth is a big deal, life has changed and learning how to juggle the new way of life takes time and support. Staff may be feeling sleep deprived and generally a little more tired as they navigate being a parent; be there to support them however possible.

Avoid Assumptions and Gut Instincts

Don’t assume you know best, as you

might be far from the truth! Be open and curious about the backgrounds and viewpoints of others. For example, staff might be joining your organisation not just for the financial gain, but to gain new personal skills and contribute positively to society.

It’s critical we educate ourselves on topics and conversations, many ‘uncomfortable’ at first, yet with some training and insights – it’s not at all!

Louise Guilfoyle, Founder of Skin Deep Careers, is a recruitment and employer branding specialist with over 20 years’ international people and culture experience in beauty and wellness, aesthetics, pharmaceutical and retail.

For more information: louise@skindeepcareers.com, www.skindeepcareers.com @skindeepccareer

Building Business Success and Security

Having the right insurance coverage is crucial to protect your business from unforeseen losses. We asked insurance brokers Morgan Richardson what salon owners should expect from a specialist insurance package.

Who are RichardsonMorgan Ltd. and what do you strive to achieve?

Morgan Richardson Ltd. is an independent insurance broker established in 1994, specialising in commercial business insurance. This year, we’re proud to celebrate 30 years since launching our tailor-made insurance package, “First Academy,” which provides dedicated protection for independent hair and beauty salons across the UK.

Our mission has always been to provide comprehensive coverage alongside expert guidance and support, ensuring our clients can operate their businesses with confidence and peace of mind—without breaking the bank.

What risks does salon insurance help protect against?

Salon insurance is specifically designed to protect against the unique risks faced by hair and beauty businesses. Some of the key areas covered include: Public Liability: Protecting your business against claims from clients or the public for injuries or property damage that occur on your premises. For example, if a client trips over a cable or slips on a wet floor, this insurance covers legal and compensation costs.

Employers’ Liability: Legally required if you employ staff, this protects your business against claims from employees

who may suffer an injury or illness as a result of their work.

Treatment Risk Liability: Provides protection against claims related to treatments provided at your salon. For example, if a client experiences an allergic reaction or bodily injury because of a treatment, this coverage ensures you’re protected.

Property Damage: Covers damage to salon assets, including expensive equipment, furniture, and stock, caused by events like fire, flood, theft, water damage, or vandalism.

Business Interruption: Offers financial support if your salon must temporarily close due to an insured event, such as a fire or flood, helping you recover lost income and manage ongoing expenses.

These coverages are tailored to meet the specific needs of the salon industry, giving owners peace of mind and reducing the financial impact of unexpected disruptions.

Are there any other coverages you would recommend, and why?

Absolutely! One additional coverage we highly recommend is Legal Expenses Insurance. This acts as a defence policy for issues such as tax or VAT investigations, and employment disputes and compensation awards.

What makes this coverage particularly valuable is the inclusion of a 24-hour legal advice helpline. Running a business comes with a host of legal responsibilities, and keeping up with them can be overwhelming. Having instant access to expert advice can help you better understand your obligations,

avoid potential legal action, and save hundreds—if not thousands—of pounds in solicitor fees.

For salon owners, this combination of financial protection and expert guidance can be a game-changer, ensuring you’re always prepared to handle the unexpected.

If you had to give one piece of advice to salon owners, what would it be?

If we could give salon owners just one piece of advice, it would be to make sure your business is insured for its full value to avoid being underinsured.

It’s easy to underestimate how much your assets—like equipment, stock, or even the building—are really worth. But if something unexpected happens,

like a fire or flood, being underinsured can leave you struggling to recover financially.

The best thing you can do is take some time to carefully review what your business owns and ensure your insurance reflects its true value. It’s also a good idea to check your policy regularly, especially as your salon grows or things change, to make sure you’re still fully covered.

Getting the right level of cover now means you’ll have one less thing to worry about down the line. It’s about protecting your hard work and giving yourself peace of mind should the unexpected happen.

How can our readers work with you?

Getting started with us is simple. You can call us at 0800 731 2940, and one of our experienced team members will be happy to discuss your needs and guide you through the process. Alternatively, you can visit our website at www.morganrichardson.co.uk/saloninsurance to request a quote or fill out a short form to begin.

From there, we’ll take the time to understand your business, explain your options clearly, and deliver a policy that’s tailored specifically for your salon. Once you’re a client, you’ll also have access to our dedicated claims support team and expert advisors, who are always on hand to help whenever you need us.

How to Treat…

Hair loss; most stylists will see clients experiencing various levels of loss occurring for a multitude of reasons, typically leading to increased stress and loss of confidence. We hear from Mark Blake (WIT WTS IAT), a globally recognised trichologist and Nioxin ambassador, to understand how stylists should navigate this.

Female hair loss is associated with low self-esteem, depression, neuroticism, feeling unattractive and being introverted. Mark encouraged professionals to talk about hair, not holidays, Strictly or Love Island, sharing, “Clients are not used to a stylist showing genuine concern for the thinness of their hair, but they should be. Warning signs to look out for include wider partings, recession areas appearing at the front, sides of the hair that never seem to grow any longer, short wispy hairs on the top, and hair that never reaches its full potential length.”

As an often sensitive and emotional topic, talking about hair loss with clients is best done in private, as it can often be a challenge for women if they think they are losing their hair. Mark noted, “Quite often clients already know that they have lost some density to their hair, but most are often in denial and think it’s just a phase that will get better by itself.” Most importantly, having empathy for clients is crucial, alongside keeping knowledge up to date by undergoing training courses to learn about scalp care and hair loss. Mark emphasised the importance of product efficacy, as he shared, “If you want success, it’s really important to stock the right products, like Nioxin, the world’s best-selling products for thicker, fuller hair.”

When recommending a product to clients, try to explain that, if the client’s hair looks the same in six months’ time, that doesn’t mean the product isn’t working. Far from it, as hair left untreated gets worse, meaning, if the hair is the same in 6 months’ time, this could be a success. Mark encouraged, “Stylists should say, ‘Let’s keep a watch on your hair’ by taking photos and marking the dates, just like a dentist keeps a watch on

a dodgy tooth. This builds loyalty from the client as they know the hairdresser is genuinely concerned and wants to help them keep the hair they deserve.”

50% of people walking past salon doors have some form of thinning hair or hair loss, and it is currently the biggest untapped market in hairdressing. Mark encouraged offering free scalp checks to build client loyalty, saying, “We advertise free scalp checks (they take 5 minutes),

and have lots of clients walk through our doors from other salons that turn into new clients, as they believe we are the experts in hair and scalp care. While having a complimentary consultation, clients typically ask about other services and continue to book, as we are their newfound hair experts. Encourage your reception to offer every client a free scalp check, and you will be amazed how many people take you up on it.”

Image © Nioxin

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PRODUCT FOCUS

1 Step to Advanced Skincare

Save time, save money, and streamline your facial routine, all whilst continuing to provide first class skincare to clients! HIVE’s 1 Step Cleansing Gel is designed to provide beauty professionals with an effective cleanser that doubles as make-up remover, whilst representing an attractive salon retail opportunity.

For use on both dry or damp skin, this vegan friendly and oil free formulation effortlessly and efficiently removes dirt, impurities, and makeup (even waterproof mascara). Designed for use on sensitive skin types, the fragrance free and pH balanced nature of the cleanser ensures a gentle experience, with no stripping or drying of the skin.

Hive 1 Step Cleansing Gel gently cleanses, soothes, and nourishes as it is massaged into the treatment area, leaving skin feeling balanced and hydrated.

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Your Favourites, Just Bigger

Sam McKnight’s best-selling Rich Cleanse and Nourish is now available in 1-litre bottles, so your favourite shampoo and conditioner last even longer. This colour-protecting nourishing boost for overworked hair calling out for moisture including thirsty, damaged, and brittle strands. Packed with colour-protecting Quinoa Pro and strengthening Plant Keratin, Kind to Biome® certified cleanser delivers a combination of 17 amino acids to deeply nourish your hair whilst supporting the long-term health of your scalp’s microbiome. Follow up with our richly nourishing conditioner formulated with a natural moisturiser, Sugar Beet, and nutrient-rich seed oils to tame frizz, smooth and soften hair whilst boosting shine.

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Artistic Nail Design is thrilled to unveil two dazzling new shades of Flash Glitter Gel Polish, just in time for Valentine’s Day! These captivating colours are perfect for celebrating the season of love and adding a touch of glamour to your nails.

Flash glitters transform nail art with lightactivated, LED-cured technology. These unique formulas create a stunning glitter flare when exposed to flash photography. Simply grab your camera, switch on your flash, and watch your nails light up like never before!

Introducing Two All-New Romantic Shades:

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The Fellowship Focus

Welcome back to our Fellowship Focus as we showcase their fourth centre of excellence and hear how they’re kicking off 2025 in style!

The

Fellowship for British

Hairdressing Announces their Fourth Centre of Excellence

The Fellowship for British Hairdressing is delighted to announce Urban Hideaway as its fourth Centre of Excellence.

Located in Nottingham, Urban Hideaway is a creative hub with multifunctional spaces that are suited to hair and beauty professionals, educators, brands, and businesses. Situated over four floors, Urban Hideaway will become one of the Fellowship’s most innovative spaces for hosting education and training days for hairdressers and barbers within the Fellowship.

At the open evening, there was an array of exciting demonstrations, including a demonstration from the Fellowship’s Vice-President and Project Extend Leader, Michelle Griffin, alongside Project Extend Support, Marlene Lamont. Other demonstrations

included James Parr and Michael Damiano from the Wahl Artistic Team, who provided an insight into all things texture, and the team from Design Essentials were on hand to showcase all

things textured hair and education.

Urban Hideaway CEO, Collette Osbourne, said: “Following such a strong relationship with the Fellowship for British Hairdressing, we’re delighted to have been selected as their fourth Centre of Excellence. This is an incredible opportunity for Urban Hideaway. The Centre of Excellence project will bring us closer to the heart of the hairdressing and barbering industry, which in turn allows us to provide more creative opportunities and support for those who use our space.”

Fellowship Induction Day

The Fellowship have kicked of 2025 with a bang as the organisation’s Project teams begin their 12-month journey – coming together for a day of collaboration, networking, and excitement. Held at Loft Studios, this year’s newly announced project members met those who they will be sharing their journey with, alongside their

Project Leaders and Support who will be helping them to evolve their skills and techniques over the next 12 months.

Welcoming the teams was President Ashleigh Hodges, who thanked them for joining her – giving a detailed overview into the Fellowship, its history and the opportunities that are now available. Previous Project Team Members shared their experiences as part of a project team, and how this has allowed them to evolve within their careers. Award-winning Hair & Beauty Photographer, Chris Bulezuik joined for a discussion about creative photography – highlighting the importance of a great image, ensuring the correct usage rights are in place and choosing the perfect model. The teams also got the opportunity to come together with their team leaders and find out more about their year ahead. Each team broke off and met their new teammates and shared a little about themselves and their hopes and goals for the year ahead. With many bringing along mood boards, presentations, and creative scrapbooks it was a joy to see the inspiration and passion in everyone.

Following the creative team session, Ashleigh Hodges invited motivational speaker, Belinda Mindset to the stage to talk about how to make 2025 the best year yet, delivering a speech that was full of positivity and hope for the months ahead.

After closing remarks from President Ashleigh and the team, the teams left the day full of energy and inspired, brimming with ideas and ready for their first team days.

Sustainability Solutions

Looking to transform your salon into a relaxing retreat for your clients and promote a more holistic feel? We hear from green libertine Zoë Rees, owner of Bliss Sustainable Salon, as she discusses her eBook, Green With Envy, a no-fuss plant guide to create and keep a thriving salon oasis!

Plants are more than just decorative; one of the most significant benefits is their ability to purify the air. Many plants, such as the snake plant or peace lily, remove toxins and improve air quality, making your salon a healthier environment for both clients and your team. It’s been proven that plants contribute to creating a holistic and calming ambiance, with the presence of greenery known to reduce stress levels and promote relaxation and a sense of well-being. Imagine your clients walking into a salon filled with the soothing presence of lush foliage, softening their mood and enhancing their overall experience. Plants serve as a natural sound barrier, helping to minimise noise and create a more tranquil setting.

Understanding the demands of a busy salon, the eBook highlights the ease of plant care by providing straightforward, practical advice, alongside a shopping checklist to get you started! Plants are also grouped into those that like a bright spot and those that are happy in low-light conditions, alongside a simple routine that fits into your salon life.

As a salon owner herself, Zoë has experienced the benefits of introducing real plants and a connection to nature. Plants don’t just enhance the aesthetic appeal, but also the holistic environment and well-being of your clients. The e-book also includes tips on using

plants as part of your salon’s branding, appealing to environmentally conscious clients and showcasing your commitment to sustainability.

It’s true that the hairdressing industry is changing and clients are seeking out salons that offer more naturally derived products. Adding plants and creating a calm, relaxing environment go hand in hand with a forward-thinking salon. Green With Envy is a must-read for hair stylists eager to elevate their salon’s atmosphere. By following the guidance within, you’ll discover the ease and transformative power of plants, creating a space that nurtures both peace and wellbeing.

Download for free online at www.greensaloncollective.com @bliss_sustainablesalon

20 Years of Crowning Courage and Bravery

The Little Princess Trust’s remarkable journey has now entered its 20th year. Here we look at how the organisation has grown and grown to become the largest wig charity in the world.

When The Little Princess Trust was first set up, the volunteers who launched the charity in memory of Hannah Tarplee did not ask for hair donations.

Instead, the first wigs the charity provided were bought commercially thanks to financial donations that the friends and family of Hannah had made in her memory.

In the first year of the charity, a total of 36 wigs were given to children who had lost their hair because of cancer treatment. The number of young people with hair loss now helped every 12 months stands closer to 2,000.

This change is, in no small part, thanks to the hair donations that are sent to the charity from supporters all around the world.

Wendy Tarplee-Morris, the mother of Hannah and one of the founders of the charity, said they were at first surprised to receive donations of hair in the post.

She added: “We never asked people to send us their hair but, as word spread of what we were doing, I think some just assumed that we wanted their hair to make wigs.

“It seemed like such a wonderful thing for people to do and, despite the fact that none of us involved with the charity at that stage were wigmakers, we were determined to find a way to turn the hair into wigs.”

With help and expert advice from some big names within the world of wig-making, it wasn’t long before the hair donations sent to the charity’s headquarters in Hereford were being turned into wigs by talented wig-knotters overseas.

Meanwhile, in 2021, the charity also

established a freelance network of wigknotters in the UK who, after receiving training from its partners at Banbury Postiche, also made wigs destined for the young people helped by The Little Princess Trust.

As the charity enters its 20th year, its desire to support children with hair loss by providing them with a free wig remains as strong as ever.

A new partnership with wig fitters in Slovenia means young people in that

country can also receive a free wig and this builds on previous partnerships that were recently established to take The Little Princess Trust’s free wig service to Portugal, Bulgaria, Sweden and Germany.

The Little Princess Trust is inviting all its supporters to help the charity mark its 20th anniversary. Digital artwork and logos have been created and they can be downloaded for free by visiting www.littleprincesses.org.uk/20

The Little Princess Trust is celebrating its 20th anniversary this year. Photo: Gabriella Karney

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REM

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Morgan Richardson Ltd

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Avlon Europe Limited

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Denman Professional Tools

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Timely

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Harley Waxing

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