Who’s ready for those April showers? Be sure that you’re prepping your raincoats!
This issue, we’re getting a splash of extra creativity in pet grooming. Our creative dog grooming focus returns on page 15! We’re also diving into retail opportunities in this issue and investigating what some of the hottest new ways that you can retail to your clientele might be in 2025.
Alongside our usual features, we’ve also got some more fantastic contributions from our usual Kat Lady and Rachel Bean.
Lastly, I’m announcing that this will be my last issue of Total Grooming Magazine. It’s been a pleasure working with each and every one of you, and I’m excited to see what the future of TGM brings to the pet grooming industry.
From myself, and everyone here at Total Grooming Magazine, have a great April!
Dorwest Herbs x Faye Winter
Award-winning herbal pet care experts at Dorwest Herbs are delighted to announce their partnership with TV personality and existing Dorwest customer Faye Winter, and her Golden Retriever Bonnie, supporting the launch of a new digestive support supplement for all-around gut health, Probiotic Plus.
Adding to the already bestselling digestive range, Probiotic Plus provides daily microbiome support for optimal gut health and utilises the benefits of a pre-, pro and postbiotic. Formulated by nutritionists and vets for maximum benefits, it effectively promotes normal gut function by supporting the good bacteria in a dog’s gastrointestinal tract.
The ex-Love Islander approached Dorwest at Crufts 2022 after using Dorwest’s Elderberry & Nettle Extract for her Golden Retriever Bonnie’s nose pigmentation and seeing great results. After Valerian Compound supported Bonnie during her first season in the summer heat, Faye partnered with Dorwest for their annual calming campaign for fireworks in 2023, showcasing Bonnie as a real-life example for settling anxiety with herbal support.
Now a self-proclaimed Dorwest fan, Faye is now stocked up on everything from Kelp Seaweed Powder for pigmentation and coat, to Bonnie’s daily bedtime routine including a toothbrushing session with Roast Dinner Toothpaste. It was Faye’s work within the charity sector that really caught Dorwest’s attention, as Faye has been regularly volunteering for Guide Dogs since 2017; helping train a total of six dogs who have gone on to help people with visual impairment and blindness. Faye is keen to establish herself in the ethical and natural dog world.
Faye states: “Working with Dorwest continues to be really special. I’m a huge fan of herbal supplements as gentler on the system. Now we have brand-new Probiotic Plus, I know Bonnie’s gut health is in safe hands.”
Managing Director at Dorwest Jo Boughton-White states: “We’re excited
to work with Faye again, as it felt like a natural partnership after she already bought from Dorwest and has been involved within the dog industry for years.’’
Watch our latest video on Instagram @dorwest, where Faye introduces our new Probiotic Plus and explains how it supports digestive health. For more information visit www.dorwest.com, or call one of the friendly and expert team on 01308 897272 or email info@dorwest. com.
Dog Grooming Congress
The College of Animal Welfare’s annual Dog Grooming Congress is returning this Summer.
This year’s event is sponsored by Simpsons Grooming Supplies and is taking place on Sunday 22 June 2025 from the college’s training centre in Huntingdon, Cambridgeshire. Dog Grooming Congress aims to provide valuable knowledge and skills to both seasoned professionals and trainees in the dog grooming industry. It offers dog groomers the ideal opportunity to learn from award-winning dog groomers, network with fellow groomers and brush up on their professional skills.
This year’s congress boasts a fantastic programme of live demonstrations. Attendees can look forward to a session on Hungarian Pulis and their corded coats from award-winning dog groomer Andy Henshaw-Wood. Additionally, multi-award winning and best-in-show stylist, Amie Gale, will be demonstrating a ‘pet lamb trim’ on a standard poodle - with minimal scissoring and tips and tricks for getting the perfect clean feet and face. Multi-award-winning groomer Colin Taylor is also set to work his magic
on a cockapoo, sharing essential tips for everyday grooms and advice on building confidence and business success.
Dog Grooming Congress will also play host to an industry exhibition, welcoming a range of local and national exhibitors to discuss the services and products they have to offer dog groomers.
Exhibitors so far include event sponsor Simpsons Grooming Supplies, alongside representatives from The Scissor Boutique, WildWash, Clipit Grooming, Pet Passion to Profit, CAW Grooming School, VetSkill, Colin Taylor Products, Cliverton Insurance Brokers, Groom In Style and Groomers.
As well as chatting with exhibitors and watching demos, dog groomers can listen to a series of presentations being held throughout the day. To begin congress, Paula Bryan will go over how to spot and treat common skin and coat conditions, plus tips to prevent clipper rash. Paul Daly, a balanced behaviour/ training specialist and gundog trainer in the UK for more than 25 years, will discuss the fears dogs face in the salon
and cover small changes you can make to create a stress-free grooming experience. Animal business expert Bill Betts will be leading a presentation all about the business side of dog grooming. To close congress, Anne Selfe will be speaking on the importance of nutrition and client education from a groomer’s perspective.
Claire Gregory, CPD and Events Manager at The College of Animal Welfare, said: “We’re thrilled about the incredible lineup of live demonstrations, insightful talks, and bustling exhibition we have planned for this year’s Dog Grooming Congress. We can’t wait to see dog groomers from all over the UK come together to connect and enhance their dog grooming practice.”
Dog groomers can attend Dog Grooming Congress for just £65. A full event agenda, and further details about how to book, can be found on the college’s website or by calling 01480 422060.
Dog Grooming Congress is returning on Sunday 22 June 2025
Staying Safe While Working Alone
The ability to assess and control the risks relating to working with dogs is something that has been a priority in groomer training over recent years. But for groomers who are not employed in large pet stores or salons with a team around them, but rather operate from home, a garden room, converted garage or as mobile groomers there are a range of additional risks.
For those working alone— whether at home or on the road—lone working comes with unique risks. Unlike salon-based groomers who have colleagues nearby to assist in difficult situations, independent groomers must be fully prepared to handle everything themselves, from managing unpredictable dogs to dealing with challenging clients or unexpected emergencies. Understanding these risks and taking proactive steps to stay safe is essential for any groomer working solo.
Working Alone: What Are the Risks?
Unlike salon-based groomers who work as part of a team, many professional dog groomers work alone. This can leave them vulnerable in several ways:
Dealing with Unfamiliar Clients
Meeting new pet owners means interacting with people you don’t know well. While most clients are friendly, misunderstandings or difficult situations can arise.
Handling Unpredictable Dogs
Even the most well-behaved dogs can react unexpectedly during grooming. A stressed or fearful dog may attempt to bite, escape, or panic during handling, potentially injuring the groomer.
Isolation and mental health
Lone workers often skip breaks and miss out on the social support and connection of working in a team.
Managing Emergencies
What happens if you injure yourself while grooming, a dog reacts aggressively, or a client refuses to pay? Having a plan for handling these situations is essential.
How to Stay Safe as a Lone Groomer
Screen
Clients Beforehand
Always collect key information about new clients before accepting a booking. Ask about the dog’s behaviour, medical history, and any previous grooming experiences.
Trust Your Instincts
If something feels off about a client or location, don’t hesitate to cancel or reschedule in a safer setting. Your safety comes first.
Understand Canine Behaviour
Understanding canine body language is key to preventing accidents. Recognising and responding to changes in behaviour as well as using safe handling techniques allows you to protect yourself from dog bites, sudden movements, or difficult dogs.
Be prepared
Keep a first aid kit, spare phone charger, and personal alarm with you at all times. If you work in a grooming van, ensure you have a clear exit route in case of emergencies.
Set Clear Payment Terms
Avoid payment disputes by establishing a clear pricing policy. Where possible, take payments in advance to prevent awkward confrontations.
Protect Yourself and Your Business
If you’re a self-employed groomer, your safety is just as important as the dogs you care for. Understanding the lone working risks can help you feel more confident, stay professional, and build a secure, successful business.
Animal Focused, recently launched their Lone Working for Pet Professionals online course, designed to help dog groomers and other pet professionals stay safe and prepared, to find out more visit www.animalfocused.co.uk/ loneworking
Northampton dog groomer fundraises!
As an animal lover, and champion for vulnerable voices, I decided to challenge myself to raise £5000 for Charity on my Miss Universe Great Britain journey. By Charlotte Levy.
1/3 of care leavers will become homeless within two years of leaving the care system, often because they pursue selfdevelopment opportunities.
This is particularly dangerous for young girls, as 1/3 of trafficked children in the UK are “looked after”, this strongly suggests they have been retrafficked. Thus, once they leave care, are vulnerable to trafficking once more.
I would love to raise awareness as to what a “care leaver” is and change public perceptions of care experienced by young people. Barry Keoghan inspired me to take this journey!
I’m sure you agree that our children deserve a safe transition into adulthood.
I am aiming to raise £3000 for A-Sisterhood and £2000 for Become.
A-sisterhood is a fundraising vehicle started by Paula Abbandinato, the organiser of Miss Universe Great Britain.
In their own words: “A-Sisterhood is a UK-based organisation that seeks to empower, support and protect women worldwide. Annually, we support a series of international causes and charities which are focused on helping women in need. So we put together two words that resonated with us - ‘Assist’ and ‘Sisterhood’ - and that’s how A-Sisterhood was born. Our purpose is to empower, support and protect the female the world over”
Become is a charity that helped me when I had nowhere else to turn. Through them, I’ve learnt my voice is needed to bring awareness of systematic failures happening in real time to MPs. They offer a community with other
“Barry Keoghan inspired me to take this journey!”
care-experienced young people (who only make up less than 1% of the UK’s population) supporting us to feel less isolated and find common ground. They also provide employment opportunities and a care advice line, a vital tool that informs young people leaving the care of their rights and legal entitlements which I was not aware of.
The first £3000 will be donated to A-Sisterhood, with the subsequent £2000
donated to Become. If the total is not reached, the subsequent funds after £3000 will be donated to become.
Follow my journey on Instagram (@misscharlottelevy) and TikTok (@ misscharlottelevy).
Visit www.a-sisterhood.org.uk for more information on A-Sisterhood and www.becomecharity.org.uk for more information on Become.
The Dog Tooth Fairy
Anastasia (The Dog Tooth Fairy) explains how becoming an Emmi-pet distributor has changed her life and how this can be a great side hustle for dog groomers.
If you’d have told me five years ago I’d be working as a full-time Emmi-pet distributor, training dog groomers online how to use the Emmi-pet toothbrush and that I’d created a very successful business working very few hours, I’d have spat my coffee out on the grooming table.
We were in the midst of a global pandemic, I was pregnant, living alone and feeling the future looked very uncertain. I didn’t know how dog grooming was going to fit around solo parenthood, bringing a baby to work and all the logistics of everything. Especially around my finances, which weren’t great at the time.
Finding a way to earn extra income while still being present for my little one was a challenge. I wanted to be around to watch her grow up, be able to nurse her when she is unwell, and just to be a fully present parent. I discovered the opportunity to become an Emmi-pet distributor, and it truly was gamechanging.
Emmi-Pet, a brand that uses innovative ultrasonic technology for pet dental care, has allowed me to create a flexible way of working that fits seamlessly into my daily routine. Here are some of the perks that made this the perfect choice for me—and could be for you too.
1. Growing market with high demand- It’s easy to sell as it’s such a popular product with pet owners and pet professionals
2. Flexibility and freedom- You can choose when you want to work and fit this around family life
3. Recurring revenue, loyal clients will keep coming back for more products
4. Allows you to earn money semipassively
5. Low start-up costs and no sales targets
Distributing could be for you if you’re feeling tired and burned out with dog grooming and looking for different ways to earn an income. Perhaps you have a young family and would like to spend
more time with them, or maybe you have some health issues and would like to drop back on some of the hours you’re spending at the grooming table.
The personal fulfilment I’ve gotten from being an Emmi-pet distributor has been beyond what I ever expected. Knowing that I’m helping dog groomers on their Emmi-pet journey whilst watching them earn more money in their businesses, and helping dogs’ teeth along the way fills me with so much happiness.
And because I’ve been able to grow
my side hustle around my family life, I’ve never had to choose between spending time with my little one and earning extra income. It’s been the perfect balance. For anyone who is looking for a flexible, rewarding side hustle, I can’t recommend becoming an Emmi-Pet distributor enough.
If you’d like more information about how to get started with Emmipet you can contact Anastasia at thedogtoothfairy@gmail.com, visit www. dogtoothfairy.co.uk or on Facebook and Instagram at @thedogtoothfairy.
Creative Dog Grooming
Investigating some of the ways that you can bring a little more creativity into your pet grooming business! Image by Madison Inouye on Pexels.
Let’s get creative!
Within this fantastic industry that we have the pleasure of being a part of, one of the best parts that we can all celebrate is that of being creative. Not only does this help you really flex your creative energy, but it also helps you to stand out within your area. Let’s talk about how adding some more creative dog grooming can have a positive impact on your grooming business.
Throwing in an imaginative touch to your grooming offerings can really help to transform your business into something that will help you develop more of a niche within what you can offer your clientele. Embracing creativity is something that’s considered necessary to help you not fade into the crowd.
The first thing to make a note of is that every single dog that struts their way into your grooming business and onto your table is unique from the last. From a Jack Russell all the way through to a Rottweiler, every single type of dog is a chance to demonstrate your grooming salon’s uniqueness.
No two grooming sessions should be alike, much like no two clients or their pets are anywhere near identical.
Having a diverse skill set accompanied by a creative mind is one of the best ways to unleash the potential for not only yourself, but also your grooming business.
One thing we see is that of following the latest trends, such as the colouring of dogs. Following trends might not be the way forward, however. Sure, it’s good for growing your social media presence, but isn’t following what everyone else is doing online going to eventually put you in that same limited space?
Again, this isn’t a bad thing, but if you really want to stand out, then we would always encourage you to put your thinking cap to good use and stand out.
Some groomers look to adapt a signature style, which not only helps them stand out from others but also
helps clients to recognise the work that they have done. Whether this is a unique way of using a pair of clippers, or simply signing off with adding a personal touch of apparel that has your branding included, your clients will begin to understand what you can offer and seek you out for these personal little touches that they might not be able to get elsewhere.
I know that I say these types of things often within this magazine, but I want to encourage you, the reader, to really push some boundaries with your creative mindset. Experiment (not on a current client’s pet, without their permission!) and see what amazing things you can come up with on your next groom. Discuss ideas with your clients, colleagues and fellow groomers, find
Image by Valentin Floruta on Unsplash
CREATIVE DOG GROOMING
something that might help your groom pop and see what results you can muster. You might not find the perfect result right away, but practice makes perfect, and this is a guaranteed step in the right direction!
Beyond simply making your client’s pups look their best, this is also an excellent chance to bond with both the animals and their parents. As you’re spending more one-on-one time with the animals, paired with going the extra mile and demonstrating that you really care, this can really make a long-lasting impression that will have your clientele eager for more.
This can lead to increased revenue, social media attention, and word-ofmouth referrals, which can bring more business to you.
Having a creative outlook on grooming can have other benefits other than bringing in new loyal customers, mind you. A creative mind can also enhance your problem-solving skills within the business in general.
Let’s say that you have a furry client who simply won’t sit still, and makes the groom increasingly difficult every time they tend to come to your grooming salon. This is a common occurrence with a million different ways that you can get around it, but there has to be a way that’s perfect for you and the pup in question that fits together like a jigsaw piece. All you have to do is try to come up with a creative solution that fits your
Image by Laura Stanley on Pexels
Image by Sam Lion on Pexels
Image by Laura Stanley on Pexels
CREATIVE DOG GROOMING
circumstance, and Bob’s your uncle!
It’s always good to practice this on regular day-to-day things that you’ll often come across as a groomer. Thinking outside the box and coming up with creative solutions to problems can really add a unique touch to your business and help you stand out.
That being said, standing out is important to success. Sure, it’s not the most important thing, but it can definitely help if used appropriately!
Next up, let’s chat socials! Every single day, when I check the TGM social feeds, I’m always seeing something new and interesting that catches my eye! Without hesitation, I tend to tap on it, even just for a glance. Now, apply that mentality to a customer. Having something eyecatching on display on a regular basis, especially in 2025’s social media world, is undeniably one of the best current ways to get your work out there.
You should be posting every unique groom that you end up doing. With location tagging and the ability to customise and publish to tailored audiences, this is a fantastic way to ensure that you’re displaying your work to the world and hopefully getting some extra taps through to your booking page at the very minimum.
Luckily for everyone in this industry, if you’re looking to expand upon your creativity, pet grooming is actually a relatively ideal job! Every single day, you will be given an opportunity to work on something to stimulate that creative part of your brain and reap some brilliant rewards in the process.
Image by Sylvia Lyu on Unsplash
Image by Antoine Pouligny on Unsplash
Image by RDNE Stock project on Pexels
Reiki for Dog Groomers can help! This comprehensive Home Learning course teaches you how to use Reiki energy healing to calm dogs and create a peaceful grooming environment.
• Discover hands-on techniques to soothe dogs before and during grooming services, making your job easier!
• Reiki can help transform your salon into an oasis of tranquility!
• Re-energize yourself between appointments. No more feeling drained at the end of the day!
• A deeper connection with the dogs in your care. Learn Reiki from expert teacher Rob Fellows and unlock your natural healing abilities… and make each day a little more...aahhh.
CREATIVE DOG GROOMING
For groomers who are truly passionate about their craft, this is the chance to thrive and to really make something worthwhile and satisfying.
It’s massively important to ensure that you’re nurturing this creativity. Whether you’re attending workshops, collaborating with other groomers or even simply watching the latest update on a specific technique on YouTube from your favourite grooming personality, doing your part to stay up to date and on the ball will help to keep you motivated, heightening the performance of your grooms that you perform. Your clients will be pleased, that’s for sure!
It’s also crucial to be on the lookout to expand your skill set where you can. Being on the lookout for new ideas is one of the most beneficial ways to stay ahead of the game. Some tried and tested ways will always hold strong, but you don’t want to find yourself using outdated methods when there are plenty of more modern and efficient ways out there. Keeping an eye on the trends is important, as this industry is everevolving.
That being said, education is essential when looking to grow your skill set and develop ways to think creatively. Whether you’re attending seminars, online courses, or even chatting with renowned people in the industry, keeping an open mind to education will do nothing but be a positive experience for you and your pet grooming business.
The bottom line that I want to emphasise to you is that creativity is something that should be explored, celebrated and put into practice as often as you can within the grooming industry.
It’s vital to allow your skills to shine, and to keep on working to make yourself better each and every day. I truly believe that if you look to making yourself more unique, it can be one of the most rewarding experiences when you see the return on the investment.
Not only will your clientele be happier and hopefully return to you for more, but you can also feel better about the work you’re doing by making your mark on a groom and telling the world that you’re here to make a positive impact on this pet grooming industry.
Keep an open mind, explore your talents, and we can’t wait to see what creative, unique things you bring to the table!
Image by Antonio Zarza on Unsplash
Pet Lamb Trim - Standard Poodle by Amie Gale
Asian Fusion by Emma Darlington
Sponsored by
Ready to retail
As a productive and enthusiastic member of the pet grooming world, you might be looking for an extra way to improve what you can offer and even get ahold of a little extra revenue to boot. We’re going to be exploring some opportunities that can help you hit the mark for your retailing.
If you’re relatively new to the pet grooming world, then welcome!
You may be asking yourself why retailing is so important to your grooming business, and we’ll be answering a lot of your burning questions within this article, but we should first explain a little bit about what retailing to your clientele actually is and involves.
Retailing products and extra things to your clientele are just a few ways to make a client’s day a little bit better. Not only can it heighten their customer experience, but it can also help build loyalty to your own brand and demonstrate that you care about the little things within their pet world.
To cut to the chase, retailing products from your grooming business isn’t just selling things to make some extra money, but it’s about enhancing your clientele’s perception of what you can offer them, and helping your business to thrive whilst knowing that you’re going above and beyond to give them that little bit extra.
For example, you could look into selling some high-quality maintenance tools, skincare remedies, specialised treats and shampoos, to name a couple of things. By thinking about ways that you can comprehensively make your clients’ lives easier at home, you’re showing that you genuinely care. Plus, having something that a client will use frequently might help to keep you on their mind and remind them to book their next groom soon. Marketing!
A fantastic way to do this is simply branding. By offering a collar, for example, with your company’s logo and brand information on it, this will be a gentle reminder to a client to book their next session. Don’t forget that this isn’t the most important thing, however. In this situation, comfort and style are both very important things to consider! Wordof-mouth recommendations can also be shown here, as someone may ask where your pet got its swanky new attire!
Image by Giovanna Kamimura on Pexels
Are you our next Head Stylist?
Our Head Stylists are critical to the success of our Pets Grooming salons and we are on the lookout for you to join us in various locations across the UK.
Lead the way as Head Stylist: set high standards, inspire your team, inject fun, and create an amazing workplace and world-class customer experience.
Offering a great range of benefits, a competitive salary, and the opportunity to earn an annual bonus.
To apply
RETAIL OPPORTUNITIES
Convenience is the next thing that we would like to touch on. If there is a reliable, local and friendly source of your pet’s favourite treats, wouldn’t the obvious choice be to return straight to that place for your next order? Whether it’s food, fashion, skincare, or more, making your business a one-stop-shop for your clients is necessary to keep clients not only wanting more but also helping you develop a steady client base and another regular stream of income.
Now, here’s the really catchy part. The added revenue stream! By bringing a huge range and a selection of fantastic products and services, you can really take hold of this added income and put it straight back into your business. Consider offering seasonal ranges of things, also, as some products might sound fantastic around Christmas time but won’t quite sit the same around the beginning of August. That being said, Christmas time is a great time for added
savings for your clientele, with speciality products and packages that you can put together for your loyal customers!
There are also products that will work year-round. Simply put, a collar or harness is something that will be used every single day of the year on a dog for their daily walks. Consider what you’re offering your clientele, and really think about the use that they would get out of a product. Build value around that, and ensure that you’re always talking about the benefits of the product whenever a client is asking about it.
Obviously, creating and buying this merchandise for your business will cost a little, but it’s important to invest in yourself!
Retailing your own products can also really make you stand out from the crowd in your local area. If you offer a selection of speciality or locally sourced products, you can really corner the market in your local area and help yourself to stand out
amongst the crowd!
Depending on the type of clients that you’re trying to attract, it may also be beneficial to focus on one of these niches. If you’re looking for a more ecofriendly base of people who come to you, consider investing more energy and time into sourcing products that have a better impact on the environment.
We’ve spoken to a couple of groomers in the past who have hosted their own DIY workshops to really demonstrate the value of their products. Events are another way that you can market not only your products but yourselves, also! Physically demonstrating how a product works can’t be underestimated, and you should be actively trying to show clients at least one thing every time they walk through your doors.
This can also allow you to showcase your products in unique and interesting ways that you may not be able to convey through social media alone.
Image by Alexey K. on Pexels
Speaking of being social, let’s touch on your actual clientele for just a moment. It’s important to consider that selling to people isn’t the only goal here. Building a successful working relationship with your clients is arguably one of the most important parts of this entire industry. You can look at offering personalised recommendations, hosting get-togethers such as free coffee days, and even rewarding loyalty with extra bonuses.
Something small that my dog’s groomer does every single visit has him walking out with a brand new little scarf that has been crocheted. It’s something small, but it always keeps us wanting more whenever we see it! It’s a personal touch that we won’t get many other places.
Generating interest in your own unique brand is something that’s going to lead to more clients, sales and revenue. This will develop a list of clientele who are likely to return specifically to you as they want the unique offerings that only you can provide them with.
Now, the pet grooming industry is always changing, and there are always new products on the line to explore and provide to your clientele. Staying ahead of the curve is important here as, once again, it’s important to ensure that you’re staying unique.
Incorporating new types of grooming products, focusing more on the latest eco-friendly trends or simply investigating what you can be doing to stay up-to-date with the latest are going to be ways that you’ll see yourself staying more unique from any local competitors.
Retailing isn’t solely about products. Services are the next thing that I’d like to touch upon here. Having an innovative, personalised strategy that is tailormade for each and every client really demonstrates that you’re doing your part for the industry.
Let’s say that you have a particular regular customer who really likes things done in a certain way, and their pet has a preference with treats and even how they would like to be treated during a groom. Ensuring that you’re providing extra services and can offer the client things that may be unique to them are huge parts of giving an excellent and memorable experience. This can lead to a happy client, leading to more revenue. Next, we can focus on specific
Image by Christopher Welsch Leveroni on Pexels
Image by Kacper Szprengiel on Pexels
RETAIL OPPORTUNITIES
shampoos and conditioners. Offering a high-quality range of speciality products can really heighten a customer experience. When it comes to considering niche customer experiences, looking into specific hair products for a pet can really do wonders for your offerings to your clientele!
There is such a vast array of unique coat styles, so be sure to think about this when considering what you want to offer your clientele! If you have a niche type of pet that you like to groom, this should be your main hint to be looking at stocking certain products that will help your clientele maintain their pets’ cut from home until their next groom is booked.
Ensuring that you’re up to date on the latest grooming tools and accessories is the next must. Anything that you can offer your clientele to really demonstrate that you care about their pets is a great way to develop that loyalty. Ensure that you explain the benefits of all of the products to your clients so that you can properly prescribe them the correct ones.
Image by Monica Silvestre on Pexels
Image by Thomas Mancuso on Pexels
RETAIL OPPORTUNITIES
The next thing to invest some effort into is healthy treats and snacks that you can offer your clients. Think about what may best fit your clients’ diet, and you can even partner with some local businesses to heighten your local standing. From dental chews to specialty treats, there is always something that you can offer at the end of a groom to help generate a little extra revenue.
Retailing to your clientele isn’t simply about getting rid of as much stock as possible, as fast as possible. Ensure that you’re giving your clientele personalised recommendations to really emphasise that you care. Consider their pet’s breed, age and grooming needs.
Something that we’ve found can really help demonstrate the value of products to clients is that of sample stations in the store. Have some tiny pieces of ready-togo treats or even some scents set up to help show your clientele what they can add to their regular day-to-day life and help convince them of what you can offer them.
You can also offer bundles, both pre-made or personalised, within your offerings. One that we saw a lot of in 2024 was a “spa day bundle”, which could consist of some select shampoos and fragrances to really pamper a client’s pup!
One of the last things that I believe works wonders for any business is a loyalty program. Consider offering returning clients a discount when they pre-book their next groom a couple of months in advance, and even throw in some trial goodies so that they leave wanting more and hopefully come back to you next time looking to buy something that they can keep in stock at home.
Overall, it’s important to understand that retailing to your clients can add so much to your business. Whether it’s something small to brighten a client’s day, or a whole package that’s tailormade to hold a pup until their next visit, we’re sure that with a little creativity, you can really help your clients to understand the value in what you’ll be selling!
Image by Yaraliz Vazquez on Pexels
Image by Krista Glizdeniece on Pexels
Juju Grooms
We spoke with Owner and Lead Groomer, Juju Castelo (she/her), and Branding and Social Media Coordinator, Britney Bentick (she/her) of Juju Grooms, Shop Juju and Kitty Korner.
What can you tell me about your grooming business?
Juju Grooms started off in our twobedroom apartment. At the time, the business was named TwoTails. In 2020, we decided we wanted to open a brick-and-mortar store and opened that December. We have now been in that location for five years!
We have built a reputation based on trust, transparency, and transforming your pets’ experience with the process of being groomed. Juju Grooms was founded on the principles of positive reinforcement, low-impact grooming. We make it a point to hire like-minded individuals. Everyone has a different way of grooming, but our approach and business ethos is non-negotiable. Our team’s focus is on the pets’ best interests and overall experience.
After three years of being in business, we opened our second location in 2023,
Shop Juju. And then in 2024, we opened Kitty Korner, Toronto’s first exclusive cat grooming salon. We are so proud of the work that we have done rehabilitating dogs and cats that others have labeled as “difficult” the “ungroomable”.
Because of our efforts, Juju Grooms is an award-winning pet grooming salon that has been recognized for its efforts in the Toronto Star. Shop Juju has also been honored to have been featured in British Vogue, Glamour and British GQ.
What would you say is your unique selling point?
There are certain traits, as a groomer, that cannot be taught. I believe our groomers possess those traits. Each one of our groomers has an unbelievable level of patience and calming energy. Because of those traits, our groomers are able to handle what others would call difficult, aggressive, and challenging
pets, with a level of care that is hard to find.
This is what I think makes our businesses so unique. We take on the dogs and cats that have been turned away from other salons, the ones that are seen as impossible to groom.
We rehabilitate a lot of our clients and get them to a point where they are comfortable, happy or at the very least no longer stressed by the grooming process. We approach grooming knowing that not every groom can be aesthetically pleasing. Sometimes, the most important thing is that your pets are comfortable, and that doesn’t always look the prettiest.
What can you tell me about how you trained to be a dog groomer?
Juju started off her career studying to be a nurse. When she was studying, she
GROOMERS OF THE MONTH
took a job as a dog bather at a salon. As she worked there, she fell in love with her job and fell deeper in love with dogs.
Grooming became her passion, so she asked to be trained as a groomer. A senior groomer took her on, and she began the process. Over time, she developed an interest in cat grooming as well. She found a program that taught her how to be a Master Certified Feline groomer in the states, hopped on a plane and learned from the best.
Juju has never been one to sit still or to stop her education. As time has passed, she has continued to further her grooming education, going to seminars, flying to grooming conventions in the States, and flying to Korea with her groomers to take an Asian Style grooming course.
Do you have any “hidden gems” you’d like to share with our readers?
Never underestimate the importance of branding, style and what your space looks and feels like. A lot of what helps us stand out as a business before people get to know what we do is what we look like.
Each of our stores has a specific feel, Juju Grooms is relaxed, calming, modern, and clean. Calming greens and natural wood tones help evoke the feeling of trust and calm. Shop Juju is fun, modern, punchy; pink, yellow, green, blue, purple and light wood tones make for an exciting shopping experience. Kitty Korner is bright, happy and calming; creams and yellows make for a warm and inviting space.
What advice would you give to other dog groomers who are just starting out in the industry?
The best advice I could give would be to find a good salon that allows you to grow and has an interest in educating its groomers. I would also recommend that YOU never lose your interest in learning more. No one can ever know everything, so keep learning and keep growing throughout your career. This industry is always evolving, and there is always something new to learn.
Are there any general thoughts you’d like to share?
I believe groomers and business owners should be working together as a whole to have the same goals, which is providing safe, stress-free environments for our clients. Grooming is a stressful process, no matter how you look at it. I believe it’s our responsibility to make the experience as stress-free as possible.
Transparency and communication are very important to a client, and if we are able to effectively communicate with them, it allows for both them and their pets to feel more at ease.
Animals can sense our emotions, and if their owners are calmer, they will be too.
Puppy season
Hello! And I hope that you are enjoying the better weather! It’s so nice to be able to take Chilli, my dog, out, and we do not get freezing and muddy every time, though Chilli does love a bit of a muddy adventure… By Rachel Bean.
This month, I have been to Cyprus, where I have been teaching shelter staff and volunteers their canine first aid skills. I’ve also been out on the road in the UK. Why not book me in for a session near you soon?
It’s safe to say it’s definitely puppy season, that time when summer is approaching, and people are enjoying their new puppy seeing and doing things for the first time.
Dog groomers are often the first to spot health issues in puppies during routine grooming, and as a veterinary nurse, I regularly see pet owners who have taken their puppy for their first groom and come away with some very good advice.
Here’s my lowdown on the things to look out for, and what to do if you spot a potential puppy problem!
Ear Infections
Signs: Redness, discharge, bad odour, or a puppy shaking its head frequently. Ear infections can be caused by bacteria, yeast, or mites.
What to do: Groomers should notify the owner about the symptoms and suggest a vet visit for a proper diagnosis and treatment.
Fleas
Signs: Scratching, biting at the skin, or small black specks (flea dirt) in the fur. I’m sure we have all seen our fair share of fleas over the years!
What to do: Groomers should inform the pet owner and suggest that the puppy be treated for fleas. In serious cases, grooming equipment should be thoroughly cleaned to prevent further infestations.
Skin Infections or Hot Spots
Signs: Red, inflamed patches of skin, excessive licking or scratching, or
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RACHEL BEAN MONHTLY
hair loss. Hot spots can be caused by allergies, infections, or parasites, and the vet may prescribe antibiotics or special shampoos.
What to do: The groomer should inform the owner of the area of concern and recommend a vet visit.
Allergic Reactions
Signs: Red, irritated skin, excessive itching, watery eyes, or sneezing. The reaction could be to certain foods, shampoos, or environmental factors. A vet should be consulted to determine the cause of the allergy.
What to do: Groomers should notify the owner that the puppy may have an allergic reaction.
Worms
Signs: A bloated belly, scooting, or visible worms in the faeces.
What to do: Groomers should gently inform the owner about possible signs of worms or other internal parasites and recommend that they take the puppy to the vet for a fecal exam and appropriate treatment.
Groomers should also keep their grooming tools sanitised to prevent the spread of any infections or parasites.
To find out more and to book me for your canine first aid training, go to www.rachelbean.co.uk
Kitten season
April is the start of kitten season. Cats can of course breed all year round, but there is definitely a spike from April to August. A Queen (intact female cat) can get pregnant from as young as four months old but usually, they start their first season around six months onwards. There are some very clear signs usually when a cat is in heat with howling, rolling around and presenting (lifting her bottom into the air) being just a few. By Katie Gwilt, The Kat Lady.
Grooming a Cat in Season (on heat)
I have worked with a few cats who have been in season. It is always an interesting experience! I am always particularly careful around the genital areas as they have increased sensitivity.
I am also extra careful in case they swipe or nibble when they wouldn’t do so ordinarily. Their moods can be extra up and down due to hormone changes and they can act out of character. I try to keep grooms short and only do what is necessary during this time.
The last thing I would want during the peak of my hormone cycle is someone handling me too much and mucking about! If they will allow I try to do a sanitary trim and tidy up as during this time they will be grooming the area more than usual and so we want to help keep the area clean and comfortable for
them.
Encourage their humans to give them extra fusses between grooms and be more involved in their home grooming if possible.
Pregnant Cats
Cats are pregnant for around two months and my mum always swears by 65 days. They can get pregnant again within two weeks after birth so do keep a close eye on them if you are trying to get them spayed before they can mate again.
Cats can have multiple fathers for one litter. In fact, each kitten could have a different father due to something called superfecundation. Each egg is fertilised individually and females mate multiple times in a cycle.
Personally, I try to avoid shaving pregnant cats where possible, especially near the end of their pregnancy.
There is always a risk of miscarriage or stressing the mother-to-be out causing complications or for her to reject her young.
If there is a reason again keep the groom short and only work on the priority areas. I have done sanitary trims and tummy trims but have had a few conditions before agreeing. I always have an extra waiver that I get clients to sign before I start work with a pregnant or nursing cat. I also ask that the human stay with me while I do the work so everyone knows exactly what has and hasn’t been done.
My goal is to keep the pregnant cat as relaxed as possible so any signs of stress and I take a break or end the groom depending on what behaviour they are displaying. Having a human they trust can help them stay calm which is another reason to have someone they know
Mad Max spending some time living with Sarah my Admin Assistant
KATIE’S KAT COLUMN
present while I am there.
Nursing Cats
I still use the waiver with the same clauses as I use with pregnant cats. Cats are very sensitive to smells so I do not handle the kittens at all while she is nursing and try to keep a little distance from them.
I have their human bring them to me and keep things short and sweet as usual. I always wear latex or nitrile gloves to groom for hygiene reasons and this will also help to keep my scent on the mother to a minimum.
Mothers can still reject their kittens whilst nursing if stressed or all isn’t well and I am very careful not to contribute to this. I also don’t want to confuse the kittens by having their mum smell too different.
When young, smell is their main sense as they are born with closed eyes and ears folded down. They have little tiny thin legs so can barely move too so are very vulnerable.
Grooming Products for Cats
I am very careful in what products I use around cats at all times anyway and always check labels. They are sensitive to scent so I use unfragranced or something very mild like oatmeal where possible when grooming.
This goes doubly for pregnant and nursing cats. You also need to be aware anything you use product-wise needs to be safe around in utero, new-born and very young kittens as well. Anything on the fur of the mother can be ingested by her little ones and something safe for an adult cat may not be for a young kitten.
Ideally, use natural products only without synthetic chemicals to avoid any nasty surprises.
If in Doubt, Say No
If you aren’t comfortable then honestly it is better to just say no and wait until the kittens are at least weaned. That way you can be sure that the cat and kittens are safe from any anxiety you are feeling as well in the situation.
Cats are especially good at sensing our moods and reacting to us if we are not confident or on edge. The cats and their humans will thank you for your honesty in the long run for not causing undue stress to all involved.
My cats Tristan and Izzy not long after they came to live with me at 8 weeks old
Izzy and Tristan as young kittens
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Animal Talent & Casting Agency
Urban Paws UK
Urban Paws UK are the leading and award-winning animal talent and casting agency. We have a team of knowledgeable and experienced bookers with over 40 year’s experience in the pet industry who work with film producers, TV studios, PR agencies and in-house marketing companies to provide the perfect animal talent for any media brief. We are always looking for well-groomed pets for media briefs so get in touch today.
London: 020 8161 6556
Manchester: 0161 808 1667
E: info@urbanpawsuk.com
W: www.urbanpawsuk.com
Grooming Supplies
Artero
Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.
W: www.artero.co.uk/dog-grooming
Facebook: artero.grooming.uk
Instagram: @artero.grooming.uk
Petcetera
Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements. Request your FREE catalogue today!
T: 01948 668100
E: info@petcetera.co.uk
W: www.petcetera.co.uk
Facebook: petceteraetc
Instagram: @petcetera_etc
Industry Services
Pet Industry Federation
Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.
T: 01234 273933
E: info@petfederation.co.uk
W: www.petfederation.co.uk
Facebook: petindustryfederation
Twitter: @PetFedUK
Instagram:@petindustryfederation
LinkedIn: Pet Industry Federation (PIF)
Monty’s Natural Treats & Wholesale Looking for extra income? Give our Natural Treats, Foods & Supplements a New Brand. Wholesale Products at low prices & Free White Label Services.
T: 0203 797 6308
E: trade@montysnaturaltreats.co.uk
W: www.montystreats.co.uk
Organic Grooming Products
Secret Weapon UK
Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.
T: 07923 368137
W: www.secretweaponuk.com
Facebook: Secret Weapon UK
Instagram: @secretweaponuk
Burns Pet Nutrition
Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love.
T: 0800 0181890
E: sales@burnspet.co.uk
W: www.burnspet.co.uk
Facebook: burnspet
Instagram: @burnset
Twitter: @burnspetfood
Raw Feeding
Natural Instinct
At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.
T: 01276 608500
W: www.naturalinstinct.com
Facebook: NIPetfoods
Twitter: @NIrawpetfoods
Instagram: @naturalinstinctfood
Shampoo
Bugalugs
Bugalugs Pet Care produces high-quality pet products trusted by professionals worldwide. Manufactured in the UK’s Lake District, our bestselling range includes grooming supplies, dental care items, and supplements for pets.
T: 01900 837942
W: www.bugalugspetcare.com
Facebook: @bugalugspetcare
Instagram: @bugalugspetcare
TikTok: @bugalugspetcare
For All Dogkind
Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available)
T:. 020 7148 0316
E: info@foralldogkind.co.uk
W: www.foralldogkind.co.uk
Natural Pet Treats
Pet Food
Sharpening
Shear Ease
Shear Ease specialise in clipper blade sharpening, scissor/instrument sharpening and clipper service & repair blades and scissors sharpened and back in the post in one working day!
T: 01407 832 800
E: office@sheareaseltd.com
W: www.sheareaseltd.com
Leucillin
Healthy skin makes for a happy pet!
Leucillin keeps skin clean and clear tackling irritation, sore, itchy or smelly skin, safe for ears and eyes.
T: 0345 548 9800
E: info@leucillin.co.uk
W: www.leucillin.co.uk
Facebook: leucillin
Instagram: @leucillin_skincare
Training and Education
Capel Manor College
Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.
T: 0303 003 1234
E: study@capel.ac.uk
W: www.capel.ac.uk
Facebook: capelmanorcollege
Twitter: @capelmanor
Instagram: @capelmanor
Four Paws Groom School
Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.
T: 01606 333765
E: info@fourpawsgroomschool.co.uk
W: www.fourpawsgroomschool.co.uk
Facebook: fourpawsgroomschool
Instagram:@fourpawsgroomschool
Haddon Training
Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches.
T: 01672 519977
E: enquiries@haddontraining.co.uk
W: www.haddontraining.co.uk
Facebook: HaddonTrainingLtd
Instagram: @haddontraining
iPET Network
International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.
T: 0800 433 4700
E: info@ipetnetwork.co.uk
W: www.ipetnetwork.co.uk
Facebook: @ipetnetwork
Instagram: @ipetnetwork
KD Grooming Studio
KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round.
T: 01963 34110
E: info@kdgroomingstudio.co.uk
W: www.kdgroomingstudio.co.uk
W: www.kellydavis.uk
Facebook: KdGroomingStudio
Instagram: @kdgroomingstudio
National Pet College
Offering City & Guilds dog
grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.
T: 01234 984450
E: info@nationalpetcollege.co.uk
W www.nationalpetcollege.co.uk
Facebook: nationalpetcollege
Instagram: @nationalpetcollege
Pet Passion to Profit
Mentoring Pet Grooming Professionals to earn more money and have the business they dream of; changing lives of groomers and the grooming industry one business at a time!
Help calm the dogs in your salon and make your job easier too. Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day.
E: rob@RobFellowsReiki.com
W: RobFellowsReiki.com/reiki-fordog-groomers
Facebook: RobFellowsReiki
FB group: Reiki for Dog Groomers
Instagram: @reikirobfellows
Summit Groomer Training Group
Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you.
