PROMOTIONAL FEATURE
Waking the sleeping giant PERNOD RICARD UK REINTRODUCES POWERS GOLD LABEL DISTILLER’S CUT
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owers Irish Whiskey has long been celebrated for its strong history and bold character, and this month marks the reintroduction of the brand’s iconic Gold Label expression, featuring a bold new look and a higher ABV of 43.2% – Powers Gold Label Distiller’s Cut. First established in 1791, not only has every drop of the single pot still Irish whiskey been triple distilled, but more of the heads and tails gets discarded in the distillation process than any other Irish whiskey, keeping the flavourful heart of the cut. Left to mature in selected American oak casks, Powers Gold Label Distiller’s Cut offers notes of cinnamon and white pepper, balanced with russet apples and ripe pears. Complemented by the taste combination of orchard fruits, vanilla and a touch of nutmeg, the end result is a smooth whiskey with a spicy, bold character and complex honey flavour. The 43.2% ABV whiskey is best enjoyed in a Powers Honey Highball, a refreshing and accessible serve ideal for those looking
to explore alternatives to classic cocktails, tapping into the growing popularity of the whisky highball and the rising trend for longer drinks. All the elements of the new Powers bottle draw upon the brand’s pioneering design history, craftsmanship and quality within. Inspired by the silhouette of a pot still, the distinctive new bottle shape features an impactful diamond-shaped label to ensure standout on back bars and appeal to a new generation of whiskey drinkers. The return of this iconic spirit is set to capitalise on the growth in super premium Irish whiskey, which is predicted to grow more than twice the pace of the total Irish whiskey category between now and 2023 (IWSR).
POWERS HONEY HIGHBALL 50ml Powers Gold Label Distiller’s Cut 20ml Honey syrup A squeeze of fresh lemon juice Topped with premium soda water Serve over ice in a highball glass and garnish with a lemon slice.
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