SEPTEMBER 2022WWW.THEBARBERMAGAZINE.CO.UK FEATURING: DAILY GRIND BEARD CO. | RHYS WHITEHOUSE | BRIDEY JO
4 Editor
SEPTEMBER 2022WWW.THEBARBERMAGAZINE.CO.UK FEATURING: DAILY GRIND BEARD CO. RHYS WHITEHOUSE | BRIDEY JO Wanotherbackelcometo
On the cover: Image courtesy of Henry & Co. on Unsplash @hngstrm on Facebook, Twitter and Instagram.
IssueSkincareThe
241813 thebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazine Contents
funfilled issue of Barber! August was a little all over the place with scorching hot weather one moment and torrential rain the next… England, eh? No matter the weather, we believe that it’s important that you should be encouraging your staff, your clients, and even yourselves, to be taking care of your skin. That’s why we have a huge skincare focus this issue, with a four-page feature from guest contributor, Ana Lambert.Software is also an integral part of 2022, so we’re touching base on why you should be working with nothing but the best when it comes to your barbering business. All of the above goes hand in hand with our regular features, including Create This Style and Barbers Around theFromWorld.myself, and everyone here at Barber, we hope that you have a great September and we’ll see you next month!
5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.
5 In this issue: 13 Skincare: Our skincare focus highlights the importance of great brands, fab routines and integral care when it comes to looking after your clients’ skin. 18 Essential Five: Siddabarber gives us some top barbering advice. 24 Barbers Around the World: We take a little look at the works of a Peruvian barber. 27 Software: We dig in to why software can be important for your barbering business. 30 Create This Style: Rhys Whitehouse is back once again, showing off his skills and sharing some tips for you to enjoy. 32 Barbershop of the Month: We find out what puts the “ultimate” in Ultimate Grooming. 30 32 /BarberMagazine @BarberMagUK @thebarbermagazineconnor@tgmpublishing.co.ukConnorthebarbermagazine.co.ukEditorJenkinsContributorAnaLambertCommercialDirectorMikeSmithmike@tgmpublishing.co.uk01795509102DesignandProductionGrantWaters,JamesTaylor01795509108CreditFacilitiesManagerLaurenSharpecreditcontrol@cimltd.co.uk01795509103Digital&WebDeveloperMattCoppardManagingDirectorJohnDenning©2022TGMPublishingLimited,1stFloor,SaphirHouse,
Says Uppercut Deluxe Founder Steve Purcell
Cancelled appointments, No-shows and saying thank you with improved text messages.Formore information about this new feature announcement, read our latest blog here
Industry Update thebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazineAutomated6
Limited Edition Uppercut Deluxe Pink Matte Pomade
To bring the idea to life, the global best-selling Matte Pomade was given the executive treatment. Completely transformed with new tin artwork, pastel pink colouring and a classic 50’s barbershop Bay Rum Fragrance. There is also a collector’s edition available that comes with a door hanger box, getting card, sticker and a motel keychain.ThePink Motel Capsule is available while avoiding no-shows and late cancellations is important to keep clients happy, and protect businesses from potential loss. In addition to Fresha’s existing appointment reminder text message, these six new text notifications are now available to Fresha partners: Appointment confirmation, Appointment reminders, Rescheduled appointments,
IntroducingfromnotificationstextFreshathe
Stockistsonlinewww.fresha.com/for-businesstexts-freshablog.fresha.com/automated-TojoinFreshafree,visitandatallUppercutDeluxefromAugust28th
Australian-born men’s grooming brand, Uppercut Deluxe, are excited to announce its newest limited-edition product, Pink MatteDrenchedPomade.insun, swathed in pastels, and home to an iconic empty fishshaped pool in the back lot. The renowned Pink Motel has been cemented in the minds of skaters for over three decades. The nostalgia built by a classic 80’s skate movie about a brigade of young skaters driven by a spirit of fun. The group stumbled upon a gem in the desert, an empty pool and the warm hospitality of a silver pompadoured motel owner. The Uppercut Deluxe Limited Edition Pink Matte Pomade pays homage to the cult motel site that captured the imagination of thousands of skaters and As the world’s #1 booking platform, Fresha continues to lead software innovation and introduce advanced features for hair, beauty, barbering and wellness businesses.Byrequesting the tools and features they need to run their businesses even more efficiently, Fresha has listened and responded by introducing six new automated text notifications. From rescheduled and cancelled appointments to thank you messages, salons can now keep their clients informed like never before. Making sure clients receive up-to-date information about their appointment dreamers alike. “The scene from Animal Chin is burnt in my mind from when I was a kid, and I know I’m not the only one – it gives me goosebumps. There’s something about that clip that captures everything that makes skating with your friends so great, and you don’t even have to skate to appreciate the feeling of going on a road trip with your friends”
urbanjackuk www.urbanjack.com
Ethical Wood Sources
With Fossil Fuels being the major contributor of greenhouses gasses in the atmosphere, they’ve recently upgraded their fleet of REM vehicles to ensure they are producing as few harmful emissions as possible. All of the vehicles they use to deliver their fantastic products are fully compliant with Euro 6 standards for low emissions. What’s more, the cars that they drive are also fully electric, so they aren’t reliant on fossil fuels for transportation. They’re looking to make a difference in the World so that REM will still be manufacturing furniture in another 100 years. Their commitment is to reach a carbon neutral status as soon as possible. The approaches they’re now taking with their spa, salon and barbering equipment are just the start of their journey towards a more ethical, sustainable way of working.
SUSTAINABILITY towards a carbon neutral
Sustainable Vehicle Fleets
At REM, they’re keenly aware of the impact that business has had on the environment. Climate change and the threat that it brings to future generations is a risk that they take very seriously by working towards a carbon neutral future. They’ve been fortunate enough to have been in business for over a century, and they’d love for that legacy to continue for another 100 years – which is why they’re striving to switch to a completely carbon neutral way of working. That way, they lessen their own environmental impact and are doing their part in the battle against climate change.
Carbon Neutral Marketing At REM, they’ve looked at all areas of their business to find ways of becoming carbon neutral – even in their marketing efforts. When creating marketing materials such as catalogues, brochures and flyers, they use printers that are FSC and World Land Trust certified to ensure all of their paper is carbon balanced and the ink vegetable-based. Their marketing team has also joined partnership with Just One Tree to help stem the tide of deforestation around the globe. Their quarterly sales campaigns are being used to promote tree planting, so for every order they take, they plant a tree. It’s early days, but since June 2022 they’ve already managed to plant hundreds of REM trees with Just One Tree.
future thebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazine8
REM Powering
They use a wide range of wood types in their quality products to ensure that the items they produce feature the right qualities in terms of durability and aesthetics, which can be challenging when working towards the goal of being carbon neutral. They make sure that all of their wood sources are classified by the Forest Stewardship Council (FSC). This is the gold standard in terms of ethical wood production and sourcing, as it guarantees that the wood has been sustainably harvested from forests that are ethically managed. That means the wood they source comes from forests that are socially beneficial, totally sustainable and economically viable for them and their customers. They even source their cardboard using the same method to ensure that their work doesn’t impact the environment negatively.
THIS SERVICE
Our State of the Art, CAD technology ensures that these visuals accurately represent both your space and our design. We combine your vision with our expertise to deliver a range of inspired designs that will accurately represent your brand. When your requirements include items not offered in our standard range, such as reception desks, seating or styling sections, we can design and build bespoke solutions to your exact specifications. At REM, we understand that modern working environments have to be responsive to the changing needs of the contemporary workplace. With this in mind, the designs we offer are inspirational and tailor-made to reflect the image and reputation of your space. IS
The REM Design experience begins with one of our knowledgeable team members arranging to meet with you to discuss your project. During this visit, accurate site measurements are taken before discussing your needs and preferences, and explaining the REM Design process - detailing styles, colours, quantities and potential layouts to help you realise your dream. Once back in the office, our Design Team uses the measurements taken to create a set of bespoke scaled floor plans and 3D visuals to suit your brief.
SINCE 1918 Using our industry expertise and creative flair, REM Design can help you plan your dream Barbershop, offering advice on products, colours and layout to help you get the most out of your budget. Whether your space is large or small, and regardless of budget, we are always excited by the opportunity to create an environment that is stimulating, motivating and inspiring for both staff and clients alike. With an extensive range of furniture to choose from, you can personalise your space by using our REM Design service.
AVAILABLE FOR £295 +VAT WHICH IS REFUNDABLE ON PLACEMENT OF AN ORDER TOTALLING £3000 OR MORE. W: WWW.REM.CO.UK E: SALES@REM.CO.UK T: 01282 619 977 Barbershop DESIGN
W
Five years after opening their first barbershop, Gents of Brooklyn continues to set standards with a self-trained team that makes the brand unique. “We have a signature standard that’s trained into every cut, but we also bring the barbers’ individual personality and strengths to theirWithhaircuts.”abroad age range among their team and clients, every guest is treated to an individually tailored grooming experience, as Fresha maximises
Tipping Point
PROMOTION
ith three barbershops and their GB Academy, Gents of Brooklyn owner Lewis Welsh is passionate about delivering exceptional barbering, promoting it as a “sociable, creative, flexible and progressive” career. While nurturing talent ensures his shops attract the best barbers, Lewis inspires his protégés with the pride, passion and self-belief that has guided him, and his business, to success.
Discover how Cardiff-based Gents of Brooklyn is maximising growth and motivating their team using Fresha’s online bookings, reviews and tips.
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appointment bookings and keeps their team motivated. Fresha - making life simpler “Fresha makes everything easier,” says Lewis. “Clients love booking via the app, and our team knows how many they’re seeing each day. Clients know what time they’re arriving and leaving, so this avoids lots of people waiting to be served.”When it comes to tips, Fresha is also
Setting new standards
Boosting business withreviews and social media
making life simpler. “Before Fresha it was hard to know where tips were coming from,” says Lewis. “Now, clients can leave a tip when they pay via Fresha, so it’s much better for the team and it keeps them motivated.”
As well as their reputation and wordof-mouth attracting new clients, Fresha reviews and social media integrations are also playing a part. Lewis explains: “All our reviews are 4 or 5 stars. They’re so important, as new clients know what to expect before they book. Fresha is really simple to use. People just pick the barber, service and time they want and book it. Clients use the Book Now button on Instagram, and we get lots of bookings via Facebook and Google.”
With Cardiff’s thriving student community expanding their clientele, and new people to the area easily finding Gents of Brooklyn on Google and booking appointments online, Fresha comes highly recommended. “I definitely recommend Fresha. I use it in my shops and training academy and it worksBoostperfectly.”yourbarbering business by joining subscription-free Fresha
https://www.fresha.com/for-businessatPROMOTION /BarberMagazine @BarberMagUK @thebarbermagazine
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HOLD ONTO YOUR CLIENTS [BY HELPING THEM HOLD ONTO THEIR HAIR] Introducing DENSE®, a unique collection of everyday shampoo, styling products and accessories formulated to stimulate regrowth, decrease hair loss, increase density and change lives - without any unwanted side effects. Keep your clients happy with a full head of hair. Visit become-an-affiliatedensehairexperts.com/ “I JUST FEEL LIKE MYSELF AGAIN” KIRAN SOOKARY, DENSE ® USER. Kiran used a combination of DENSE® prescription and styling products. SCAN ME BEFORE AFTER*
It’s no secret that looking after your body is just as important as taking care of the hairs that grow on it! That’s why, this issue, we’re bringing you an extensive skincare focus talking about why you should be investing your time into promoting healthy skin. Photo by @kickassdesigns on Instagram. 13 Skincare /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk
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SKINCARE
Skincare is something that is steadily growing within the barber industry, we spoke to trade professionals around the world about how skincare offerings should consider health and wellbeing but also increase footfall and revenue
Skincare is one of the newest trends in barbershops, and offering a facial or a more luxurious beard grooming service could increase clientele and income. We looked at the health and wellbeing benefits along with the footfall and revenue increases that come with offering skincare. Health and Wellbeing Providing the best service should be paramount for any company, especially in the barbering industry. The health, wellbeing and satisfaction of customers should not be underestimated. Barbershops should carefully consider what products they use, especially for skin and beard care. Based in West Texas, Joseph Gonzalez and Ryan Olsen founded the Daily Grind Beard Company in 2019. Due to spending too much on skincare products, Joseph’s wife told him to learn how to make them, so he did. They took time to talk about their products, how they’re made and what benefits they have.When talking about their products, Joseph and Ryan commented on how Joseph started the business: “I started making my own stuff and experimenting. I’m a little bit of a perfectionist when it comes to the ingredients, the consistency, the scent. I spent six to eight months developing what I considered to be the perfect blend of ingredients. After asking friends what they thought, they told me to make it into a product when I had found what I thought was the perfect mix of ingredients, scent and texture.” Joseph mentioned that the name of the company itself is an expression that they use a lot in West Texas. They say it every day, ‘back on the daily grind’, but it has embodied the philosophy of their company. Dedication and hard-work, especially within the creation of their products, is part of what they stand for at Daily Grind Beard Co. The products that Joseph and Ryan make are in line with their dry West Texan climate, but are suitable for any skin type: “I wanted a product that had everything my skin and my beard would need to stay healthy and nourished. The process of making it was understanding what goes into a good skincare product, a lot of research and reading quite a few articles.“Itwas about specific oils and conditioners and then finding a way to implement that into the product itself. We have two products that we refer to as Knuckle Cream and Beard and Scruff Cream, the difference is that our main line of products is a beard balm, which is oil based. However, the knuckle cream and beard cream are both water-based products, as some clients were looking for something more lightweight than oil based products.” Joseph said.
Health and revenue
Lance Reis - Unsplash
By Ana Lambert
Joseph commented on how they produce lighter products, which help
Lance Reis - Unsplash
keep skin healthy: “The water-based products also help to sooth itchy and dry skin. We looked at water being the base while still having avocado oils, grapeseed oils and vitamin E to really soften the hair and skin, and then the same thing for the knuckle cream. A lot of guys don’t really respond well to moisturising lotion, so we had to find something that would market well to our main demographic of men. These were made to address the dryness of the climate as well as what guys go through with dry, itchy skin and not having a product that’s actually going to help with that.” Joseph mentioned that when selling his products, he found that one was more popular than the rest. The beard balms are their biggest sellers, and a specific scent in their balms that is their number one best seller, called Locke. It’s made with shea and leather, which creates an image of cigars and reading old books, it is a very calm and cool but relaxing scent. When Joseph commented on the most popular product, Ryan talked about what goes into the beard balms and what people should look for in skin and beard care products: “A beard balm is comprised of three main ingredient types: moisturisers, conditioners and wax. The moisturisers we use are a mixture of: a jojoba oil, sweet almond oil and vitamin E. Jojoba oil is closest in chemical composition to our bodies in terms of natural oils, therefore absorbs better. Sweet almond oil is a lightweight oil that has tremendous health benefits for the skin. Because it is lightweight, it does not over saturate the skin with oil and it’s also easily absorbed. The health benefits of vitamin E are known far and wide and include soft supple skin, healthy follicle growth, add volume to hair follicles, and soften the hair. “The conditioners we use in our beard balm are shea butter, cocoa butter, and coconut oil. These ingredients combined help to soften and nourish the hair as well as hydrate. Because of their solid and semi-solid nature, they also help provide a little control as well,” he continued.Ryanadded that the last component of their beard balms was natural beeswax, which they deodorise, refine and clarify themselves and this help to control the beard. Joseph commented that many other companies use a large amount of different types of oil for their products, thinking that more is better, however, they have found and proven that less is more.Following on from talking about the products, Joseph talked about their clientele, and knows that most of them are barbers. So, giving them quality product is something that Joseph and Ryan are passionate about: “Barbers are an undervalued part of our industry, I think that they add a lot to people’s confidence and people’s appearance. A good haircut can make all the difference. A good looking beard done by a professional will just change the way a customer presents themselves.
“Our products are the type to be touched, smelt and felt, and to have barbers over there in England using them on customers would be
Many other companies use a large amount of different types of oil, thinking that more is better. However, we have found and proven that less is more.
SKINCAREgreat,” /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk 15
Lance Reis - Unsplash
SKINCAREthebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazine16 Lance Reis - Unsplash No Revisions Unsplash Lumin on Unsplash
JosephJosephcontinued.andRyan agreed that they wanted to add to the value that barbers bring to their clients, by giving them a product that is both a quality item and will resonate with their customers. Joseph and Ryan want to share their hard-work and dedication with everybody through their products.
Increasing footfall and revenue When talking about footfall and revenue, the Kent-based barbershop, Waterman & Webb, is a good place to start. With a barbershop constantly filled with clients, whilst also retailing their own line of skincare and beard care products, they talk about the benefits of a skincare offering.Owners, Oli Waterman and Nick Webb, talk about what they offer customers in terms of skincare: “We offer one treatment and that is our luxury Waterman & Webb Facial. This consists of a deep cleanse using our very own cleanser, a gentle exfoliation, which is followed by a hot towel and steam to open up the pores. After the steam, we apply the Waterman & Webb Charcoal Mask, followed by a relaxing face massage, finishing with our very popular Waterman & Webb Hydrating Moisturiser.”Nicktalksabout why they sell their skincare routines: “At Waterman & Webb, we like to give our clients the best of the best. Not many barbers in our area offer the full works, so to be able to offer facials and more is great; especially using our very own brand. It’s lovely for our clients to come in, put their Belmont back and forget about the stresses of day-to-day life. As I’m sure you know, shaving takes such a toll on the skin, so our facial promotes healthy skin even after the toughest days. Since launching and offering our Hydrating and Rejuvenating facial treatment it has become very popular.”
Nick commented on how the skincare treatments that they offer are popular and is a good way to keep clients and increase revenue: “It is a very popular treatment, when we first launched it only one of us trained in carrying out the treatment as we were unsure on the direction it was going to go. After a year of offering the service, all the boys at Waterman & Webb can confidently carry out the treatment. If we ever have a rare gap in our columns we always manage to upgrade the previous booking with a facial, which is a great little money maker.”Nickunderstands there is a market for selling the products that they use, as all of their products are available to buy at a very competitive price. After the
client has had their Luxury Facial, it is a given that they will take at least one of the products from their range home with them.Nick, when asked, mentioned that the products are really well-liked with customers, after months of trialling they found their winning products and they have been flying off the shelves since. It seems that men’s skincare is stigmatised and both companies understand that, no-one more so than the barbers that offer it. Nick commented: “There has always been such a stigma about men and the beauty industry, but over the years it’s become so popular for males to have any form of beauty treatment and we are here for it at Waterman & Webb, why not! We offer a huge range of beauty treatments from facials to face waxing to hair colouring. As stated before - it’s amazing for our clients, new and old, to walk in to our barbershop, not feel embarrassed about having a beauty treatment and then to walk out feeling and looking ten years younger. We pride ourselves in being the best in the industry and we’ve only just started.”Offering a skincare treatment shouldn’t be stigmatised, especially within an industry that men rely on to help them feel and look confident. Providing a service that can help with healthy skin and general wellbeing, whilst also increasing revenue and footfall to a venue, is a valued service and shouldn’t be overlooked when coming up with a service menu for your barbershop. /BarberMagazine @BarberMagUK
SKINCARE
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Not many barbers in our area offer the full works, so to be able to offer facials and more is great; especially using our very own brand.
Nathon Oski Unsplash Lance Reis - Unsplash
A good face scrub will exfoliate the skin, picking up dirt and oil from deep in the pores. Bluebeards face scrub is a great addition to your morning routine as it cleans your skin without leaving you feeling dry.
Using a face mask once a week can improve skin clarity, tone and elasticity, and will also help reduce signs of ageing. Facemasks are also a great service you can add to your barbershop or salon and can also bump up a little added revenue if you include it in your pricelist. Check out the Barber Pro Gentleman Range as they have a nice selection. Eye cream Eyes are the window to the soul. So, you want to make sure they are not all red and puffy. When choosing a cream, you want to take into consideration that the skin around the eyes is very sensitive, so you want to make sure you’re using a proper product like Cliniques Mens Eye Cream, perfect for delicate skin.
Having a range of good quality skin products in a shop can help drive up sales and revenue, potentially add a new service to your business and helps educate your customers on how to look after their skin. With lockdowns, the past few years saw the rise of the scruffy man and beard; But, as things eased and people started going back to the salon or barbers to get a cut, men have taken an interest in their grooming. So, why not also give advice to customers on keeping a good skin regime too. Here’s what I say when I recommend products to them…
FaceScrub
Facemask
Facewash
A facewash is lighter than an exfoliating scrub and is ideal for daily use. I like to use the Bluebeards Facewash, as it’s not too heavy on my skin and keeps it clean and feeling fresh. Follow @siddabarber on Instagram. Sid’s top five
Lewis Sidney Macintyre, ambassador for The Bluebeards Revenge and Kiepe Professional, gives us his top five skincare products he recommends to his clients.
After your skin is clean, you are going to want to use a good moisturiser. The Bluebeards cooling moisturiser is great at rehydrating skin on a daily basis, and I love that the whole range is eco-friendly. Keeping your skin hydrated is key to having healthy skin. Try to use it after a hot shower.
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Face Moisturiser
ESSENTIAL FIVE
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Lisa, Digital Marketing Executive for The Bluebeards Revenge, has been with the team for over a year. Even though their roots began as a shaving brand, you shave the hair on your skin. So, naturally skincare was, and remains, an important sector for Bluebeards in the expansion of their product range.
Lisa tells us a little about their products: “Earlier this year, we launched a Face Wash formulated with Hyaluronic Acid, Aloe Vera and Coconut Oil, designed to cleanse the skin, making light work of impurities and daily buildup, keeping the skin feeling hydrated.
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At Barber, we’ve focused on hair, beards, even eyebrows! One thing that we don’t talk about as much as we should, however, is skincare. We speak with some industry pros to find out how utilising this can be beneficial for your business. By providing additional products into your treatments, this not only shows your customers the importance of skincare but it also creates another avenue of crucial revenue for the barbershop.
Skincare is of the utmost importance within your business. At the end of the day, male grooming consist of more than just hair, so you’d be crazy not to focus on other aspects that can bring more revenue than just a skinfade.
“It pairs perfectly with our Face Scrub and Cooling Moisturiser to offer a complete Bluebeards skincare experience. We’re always on the lookout for new products to add to our ever expanding range too!” So, it’s a no-brainer that the team at Bluebeards knows their stuff. But, why should barbers be utilising these products within their business? Well, customers may not initially come in for a skincare treatment but that isn’t to say they don’t value the importance of looking after their skin.
SKINCARE Caring for your skin
Adding additional treatments to your current offering is an easy way to increase each customer’s spend and to increase your services list with just a few simple product additions and, by doing so, it will ensure your customer has a fully rounded and luxurious experience. That being said, offering skincare routines offer a positive effect from a clientele and revenue standpoint. “By providing additional products into your treatments,” Lisa explains, “this not only shows your customers the importance of skincare but it also creates another avenue of crucial revenue for the barbershop.“Skincare products are extremely versatile when it comes to their uses as they don’t just have to be used solely on clean shaven clients. Our Face Wash can be incorporated into beard treatments and even shaving treatments, as ultimately whatever service you offer, the preparation of the skin in the first instance is vital. “Being able to then retail these products to your customers after their service will help you to improve your customer’s spend but also help to educate them leaving them satisfied with the service and feeling confident in their knowledge on which products to use and why.”This is all well and good, but it’s crucial that you, as barbers and business owners know exactly what you’re marketing to your customers. The more barbers know about skincare and the importance of incorporating it into your clients’
Every client, every time Barbicide - No pretender thebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazine 21
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daily routine, the better! A confident presentation with a clear understanding of each USP is the key to an easy sale. When asked about what “hidden gems” a barber could offer their clientele, Lisa said: “I would say our Face Scrub is our hidden gem as its multifunctional and can be used in a variety of services! Containing ground olive stones for exfoliation, our creamy scrub helps to lift any facial hairs to prevent itchy, ingrown hairs and for those without facial fuzz it helps to ensure a closer shave.” Your clients wouldn’t dare to not wash their hair for days or weeks on end, so why would they not treat their face with the same courtesy. “A splash of water simply isn’t enough,” Lisa continues, “especially with the dirt and bacteria you can pick up from simply touching your face.“Imean, 90% of people wash their hands after going to the toilet but that still leaves the 10% that. Imagine all the things your hands touch in a day, then to touch your face. It doesn’t bear thinking about.“Agood daily skincare routine doesn’t need to take your client hours in the bathroom but it will take a few minutes out of their time. Just stick to the basics and be persistent. Our Skincare Starter Kit is a great way to kick-start their own skincare journey and is it a good gifting option ahead of the upcoming Christmas retail periods for the barbershops!” So, we’ve heard from the suppliers but let’s take a look into the mind of a barber who works closely with skincare products on the regular. Bluebeards Ambassador,
Sid’s Hidden Gems to look into: Head and shoulder massage (watch the Nomad Barber) NoseThreadingandear wax Face cleanse and Mask Ultimately, you want to work with your clients and team to ensure that you not only have a great method of marketing, but also that you’re demonstrating to your clients that you know the products inside and out. Follow @siddabarber and @thebluebeards on Instagram.SKINCARE /BarberMagazine @BarberMagUK
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Lewis Sidney Macintyre, shares his thoughts with us on how skincare can have a positive effect on business. “I think it’s good to educate people on how to better their skin,” Sid says, “and by introducing skincare into your barbershop, you can show your clients on how to do that. This can add new services or even add to existing ones, giving your client a better or new barbershop experience.” This also will help drive profits within your business, especially if you’re also selling skincare products to your clientele. This can help them keep their regime at home strong, and then returning back to you for a top up on theirOfferingproducts.new skincare services or even adding on to existing ones such as applying a face mask while having a haircut are not only an added bonus for your clients, but will also help encourage clients to buy products from your shop. All of the products Sid sells in his shop are also used on a daily basis so that they can show people first-hand how to use them.“We all do it with hair products, so if you want to stock skincare products then you really want to provide a service where you can use them too. This is also why it’ss important to find products that you love and can stand by.” Sid says. Something to really think about is that if you don’t have any skincare products in your shop, then Sid recommends starting off small: “Perhaps buy a couple of products like the Bluebeards Face Scrub and Moisturiser, use it on a few of your customers each day and get some feedback. From there, you can decide if you want to add it to your existing services, and then even retail it in your shop.”There are so many small aspects that can help out with retailing skincare to your clients, but ultimately it depends on your clients and their needs. Some want pampering and treatments and some just want to stop by for a trim.
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WORLD
BARBERS AROUND THE
What can you tell me about your barbering career?
Nicole is the director of St Martins Barber Shop in Melbourne, Australia. had a chat with her to talk about her career and Australian barbering.
Nicole24 Fallshaw
My beginnings within the barbering industry were working out of my house in a small space I created just for me. My clientele grew so much I had to expand and open my shop in early 2020. This was just before COVID hit and no one would
How have you grown over the years? Where did you start? Where are you now?
We
I started my career in high-end salons within Melbourne as a hair stylist back in the early 2000s. I moved exclusively to barbering ten years ago and never really looked back. Barbering is an industry I love and I don’t feel like it’s work. Everyone is like a big family and are super supportive of each other, we all want each other to do well and I think that’s amazing.
AROUND THE WORLD
BARBERS thebarbermagazine.co.uk @thebarbermagazine @BarberMagUK /BarberMagazine 25 be aware of the stressful situation that was about to happen. However, the loyal clients I have stuck by me and the industry is slowly getting back to the way it used to be. I’m currently working with a few companies including Burly (one of my favourite men’s grooming companies) as a brand ambassador, as well as planning some photoshoots for the months ahead. What are the key di erences between barbers in Australia and barbers in the UK? The differences between Australian barbers and barbers in the UK aren’t really that much! Maybe you guys do less mullets, possibly swear less? [Nicole laughs]Really though, I love the styles that are coming out over there. I love the tradition that you guys have and the timeless styles that some extremely talented barbers create. What can UK barbers learn from barbers in Australia? It is somewhere I would really love to visit. Australian barbers are super chill. We love having fun, good convos and making our clients feel comfortable and happy. Creative expression is massive and is something we all appreciate. I’m really excited on how the direction of barbering is moving. I’m loving the fact we are drifting away from fades, even though they are still extremely popular. Long hair is my jam and I’m keen to see where it all goes within the next few years. I’m excited to do more photoshoots and work with some new brands. Any general thoughts or advice you’d like to share?
If I could give any advice to anyone, it would be to listen to your clients. At the end of the day, that’s why we are here. I love that the industry is growing and social media is huge. However, our clients are the ones that support us most. Follow @nicole_louise_hair and @stmartinsbarbershop on Instagram.
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In 2022, it’s no secret that technology is becoming more and more of an integral part of any business. We take a look at the importance of software within your barbering business.
Photo by Markus Spiske on Unsplash.
27 So ware /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk
As the days seem to be flying by at an alarming rate, so is the way that we utilise technology and software in our day to day lives. We decided to speak with Bridey Jo to find out more about the pros of utilising software within your business.Ifyour business is using Booksy, it can be seen by a much broader audience.
SOFTWARE Let’s get digital
“As Bridey Jo Barbers is an appointmentonly barbershop that emphasises quality time between barber and client, having the right scheduling software to rely on is essential. At BJB we use a brilliant Booking system called Booksy, which ticks every box a business owner needs.
How do you utilise so ware in your day-today for barbering?
“This brilliant software allows clients to book in their own appointments via a free and easy app, which keeps my admin time down to an absolute minimum. There’s a lot of booking software now out there, but most of these generally target a specific clientele or gender. Booksy, however, is designed to cater for many businesses and industries.” How can using so ware be beneficial for a barberingbusiness? “So, if your business is using Booksy, it can be seen by a much broader audience. It allows us to reach a wider
What can you tell me about your business?
Acreative, gender-neutral barber and a thriving advocate for mental health and equality; Bridey is the owner and founder of the compassionate barber brand Bridey Jo Barbers and participates in fundraising events for charities such as MIND and showcases her work and brand ethos at multiple hair shows and Brideyexhibitions.isalso an ambassador for Booksy and SlickGorilla and we believe that this makes her the perfect candidate to tell us a little bit about software, how it can benefit your barbershop or salon and how it can simply make the day-to-day running of your business ten times more efficient.
“In 2019, I put my passion into action and began building my brand by firstly renovating an old abandoned office into a private salon room. BJB’s brand ethos is proudly based around mental health, equality and diversity as these values are so personal to me. “I have now transformed the shop into 1-1 appointment-only spaces for all people to come have some self-care time. This encourages our clients to not only book our self-care services such as facials and waxing, but also feel comfortable to talk more openly in an inclusive environment without fear of judgement or prejudice.”
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variety of clients. We can categorise, add descriptions and photos to services and “Itproducts.hasincredible marketing and accounting attributes. It’s absolutely perfect for a gender neutral-barber directing an inclusive barbershop like myself.”
“I am proudly an official ambassador for Booksy. This means I can attend special Booksy event nights and get the opportunity showcase my work and brand at multiple hair shows and “Someexhibitions.”business owners may feel a risk of switching from a walk-inn environment to a booking system. However, once taking the jump you will soon see the benefits of a stress-free organised diary and scheduled appointment times.”
“A huge piece of advice I have always given is to step outside your comfort zone. To achieve things you’ve never achieved means you have to do things you’ve never done. Your confidence and growth will soon shine through. I love giving advice, sharing my experiences and spreading a warm energy onto others. My goal is to continue to raise awareness of such important, once taboo, topics such as mental health, equality and diversity. This is just the beginning for BJB.” Follow @brideyjo, @brideyjobarbers and @booksybiz on Instagram.
SOFTWARE
Photo by @rupixen on Instagram. /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk 29
You’re a ambassador.BooksyWhat can you tell me about this?
What advice would you give our readers who may be looking to use a new so ware or booking system for their business?
You will soon see the benefits of a stress-free organised diary and scheduled appointment times. A free and easy app, which keeps my admin time down to an minimum.absolute
Step 1 - Consultation, Tools & Sectioning Consultation is arguably the most important part of a haircut. Not only are barbers stylists, councillors and therapists but we are often also mind readers too. Often, clients come in with no reference but a vision in mind that you must interpret and improve on. This is why a thorough and clear consultation must be had before beginning your cut to also identify hair type, growth patterns or contra indications. In French kitchens, the phrase “Mise en place” refers to the setup required before cooking and, just as in cooking, it is equally important with hair to ensure your tools are clean, disinfected, in good working order, and in place so you are able to move more freely and use your time with your client more efficiently. I use a combination of Matakki 6.5 “The Black Ninja” thinners and “The Oriba” Barbering scissors for effective speed and scissor over comb, as well as a variety of cutting and styling combs. I use the same side of the cutting comb throughout the cut to ensure even tension.WithLewys’ hair, I have used a horseshoe section, a section from the pivot of the ear and a profile section that will run from the forehead to the nape giving me my base shape for the silhouette that will follow.
Step 2 - Triangular Layers, Cross Graduation & Square Layers Begin with point cutting a square shape from the front of the profile section to the crown, ensuring the apex of the head (the sagittal ridge) stays the shortest point through the section. Follow through with round layers over the crown to the occipital bone. From the STYLE MulletTextured
CREATE THIS
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Wahl British Barber of the Year 2021 and Head Educator at Hinces, Rhys Whitehouse, gives us a rundown of how to create a textured mullet for your clients. 30 occipital bone to the nape, still following the profile section, use triangular layering by under directing your fingers from the base point from the previous round layers of the crown through to the nape. This reduces the weight through the back whilst retaining the length, adding texture and shorter movement through theTheback.profile section should then be in place running evenly parallel to the head from the fringe to the crown, evenly rounded over the crown and then sloping out from the occipital bone to the base of the neck. From the crown to the pivot of the ear, using the profile section as a base point of reference, and ensuring even dampness through the hair, section out in 30° angled sections, pulled out at the same degree of angle as the profile section to the back of the head. Repeated across the back of the head, this will give even triangular sections and uniform texture throughout the back of theMovinghaircut.onto the top of the head, use the shortest point from crown at the top of the pivot of the ear to begin club cutting the sides forward using cross graduation over the parietal ridge into block graduation as you reach the anterior temporal zone. This is repeated on both sides of the head. From the profile section, comb down the remaining hair on either side of the head into the previously cut parietal ridge and block graduate to build weight into the corners of the haircut, giving a fuller and more masculine profile once dried.Once you have finished each side with three points of reference to use on the top of the head, take small sections from the front of the head and point cut, pulling each section back from the front, over directing towards the front of the cut and towards the corners giving a clean “U” shape. Soften as you reach the crown, thinning areas of heavier weight one Step two
Step
The
Step 5 - Choosing Your Taper & Tools
I always add in my weight line first, using an open 1.5 guard Wahl Cordless Legend, known for its extended wide range fading wedge blade that provides you with a better fade and blending range. The Wedge Blade offers improved accuracy when cutting and, as a result, allows you to achieve a cleaner cut.After this, use an open 1 guard using the legends’ and flick out just below the weight line. Repeat this on both sides and then add in your bald line. Foil out below this line using your Foiler on both sides.From this point, I’ll use my Wahl Cordless Seniors to flick out below the open 1 line using an open 0.5 guard and then repeat again under the open 0.5 guard using a closed 0.5 guard. Then, use a variation of open and closed blade to fade out into the base line and refine using picking out darker areas with scissors. (This often cannot be achieved with rounded point scissors.) Repeat on both sides and soften out the weightline using an open 3 guard to flick it out. Then, use a clipper over comb method with detailers
CREATE THIS STYLE /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk 31 Step three Step four Step five Step six sparingly with the thinning scissors.
Step 6 - Product Choice & Styling
I use Crazy Bull “Space Dust”, which is a melon scented, lightweight and versatile texture powder and glazed with Crazy Bull “ClayPlay” to enhance the texture and contrast of the bleach, and regrowth underneath without giving a tacky or heavy finish. I finish with some Toppik hair microfiber around the hairline to frame the face and a light hairspray for control to comb through the anterior temporal zone. For more uniform texture, a wide tooth comb can also be used. Follow @r.whitehouse_cuts on Instagram. Photography by George Pearson.
Step 3 - Building Weight through Recessional Areas After cutting through the top, you will be left with heavier corners. Lewys tends to wear his mullet as either a quiff or a crop and struggles with his hairline. By taking small diagonal sections from the profile to the parietal ridge and working backwards to build on the first section taken from the fringe will help to build weight and movement through these areas. Once blow-dried into the chosen style, it can be carved into a harder or softer hairline, depending on the clients preference. It is good to note that clients will often opt for a lower maintenance hairstyle. So, if their hairline has difficult hair growth patterns then it is good to be mindful of these when styling.
Step 4 - Blow-Drying For Lewys’ style, I like to dry his hair using a mixture of diffuser and directional nozzles.Ashis hair is bleached, I must ensure that I do not overheat the hair to cause the hair more damage. Using low heat and low power through the back, you can reduce frizz and heat damage to the hair. Small circular movements towards the face will often give a great representation of the triangular layers as the diffuser dries evenly from the root of the hair. Repeat this through the top of the hair using small circular movements from the crown towards the face. Using a directional nozzle and a round brush on the sides and fringe for the best control, still using low heat and low power, finish the blow dry using cold air to lock the hair in its beta-keratin state ready for clipper work.
His shop has rehabilitated barbering in the area to a lucrative, entrepreneurial pursuit of gentrification; a barbershop that offers hair, beard, and facial products and services, as well as
BARBERSHOP OF THE MONTH
Ultimate Grooming
With over 20 years’ experience in the barbering industry, Anthony Andrew is the owner and senior stylist of Ultimate Grooming, a 1920’s themed barbershop located on the outskirts of Yarm. licensed beverages, wedding packages and executive chauffeuring car hire. Men’s grooming is no longer a budget avenue niche market, and the days of men being notoriously timid about being open and public regarding their grooming routines have long gone.
The Ultimate Grooming team offer a fuss-free ‘does what it says on the tin’ hair and skin care range for styling, shaving, and caring for hair and skin at home. Their shop offers shine pomade, matte clay, shaping creme, moulding creme, matte paste, beard balm, beard gel, beard wash, clay face cleanser, moisturising gel, sea salt mist, face cleaning packs, beard treatment packs and their own brand of aftershave and perfume.Theirethos is that, between visits to the barbershop, skincare is an integral part of a gentlemen’s daily routine and that, customers need products that get the job done whilst respecting the skin’s natural protective barrier and leaving the face to feel revitalised, rejuvenated, and fresh.Different shops market their products in different ways. Ultimate Grooming believe that to convert customer interest into prospective profitable sales, the most practical time to speak to customers about products and services are whilst they are sat in their barber’s chair, not when they are stood at the till.
Product knowledge plays a key part in this process, therefore, Anthony and his team engage in conversations about the key features of each item and perform demonstrations. Their customers can then smell each flavour and touch each texture, with the confidence of an expert beside them to answer any questions.
Ultimate Grooming use different
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BARBERSHOP OF THE MONTH /BarberMagazine @BarberMagUK @thebarbermagazine thebarbermagazine.co.uk 33
If customers are continuing to honour high street shops in an economy that is functioning through a digital revolution, then it is only fair to give a token of appreciation back to the community.
The Ultimate team believe that they have proudly earnt their right to spin the red, white and blue poles and that their creative, artistic flare and innovative ideas have resulted in award winning success, that shows no signs of slowing down. Follow @ultimategroomingbarbershop on Instagram.
colleges, promoting opportunities to young people through apprenticeship programmes, helping to strengthen the labour market and North-East economy. Their shop sponsors a local speedway rider and separately, a local cyclist and recently donated to the Little Princess Trust, as well as Rays of Sunshine children’s charity. They also hosted the industries infamous BarbersRide 2021, raising money for Make a Wish Foundation and so on. There has been a cultural resurgence of men’s grooming in recent years and whilst other retail industries are moving techniques of cutting, styling, shaving, cut throat, hot towel shaves, nose wax, ear burns and facials but the marketing value of introducing their own brand of skincare and haircare products has been invaluable! Anthony says that it has increased their brand visibility and boosted their bottom-line profit margin. To meet customer demand, they also sell third-party products from mainstream brands such as Reuzel and Bravado, to name a Thinkingcouple.outside of the box, Anthony wanted to provide additional services to his customers that exceeded the parameters of the shop itself. He used his brand and vastly growing social media platform to launch a new service; wedding packages for grooms, with an added chauffeuring bonus. The barbers at Ultimate Grooming wanted to extend the length of experience that their customers receive to being from the minute they leave their home, as opposed to the minute they arrive at the barbershop. Their barbershop wanted to break the mould that weddings are a monopoly for women and create an environment whereby the man could enjoy the grooming part of the day too, captured by a photographer. To accomplish this, they invested in a fleet of Bentley Continental Flying Spurs to chauffeur grooms and groomsmen from their home to the wedding venue, going via the barbershop for the ultimate experience.Thelaunch of this new service has increased the credibility of their brand online as well as in the shop, and has provided a competitive edge on other barbershops in the area that are not running parallel with this niche service. Collectively as a team, their advice for fellow barbershop owners who might be looking to grow their business is to have a deep-rooted rapport and a collaborative spirit with all the team, customers and the local community. Ultimate Grooming put their team forward for regional and national awards to recognise their great skill and craft.
Anthony encourages his barbers to attend nationwide events together, such as Salon International, ExCel, London and Hair Pro Live, Manchester etc, as team building experiences. The thriving barbershop has collaborated with local training their stores online, barbering remains exempt from becoming e-commerce.
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TheBluebeardsRevenge
hat a fantastic month! I feel like I learned a thing or two about skincare and software myself when putting this issue together. It was an absolute pleasure working with Ana on the skincare feature, and we strongly encourage any of you readers to keep an eye out for her future work in the industry.
Hair has no gender
COMING UP NEXT ISSUE...
Next month, we’re taking a look at how you, your team and your business should be catering to the wide world of gender neutrality. This is something to look into for the benefit of not only your staff, but your clients also. We’re also taking deeper look into marketing with some top tips from the pros. From myself and everyone here at Barber, we hope you enjoyed this issue and we’ll see you next month! Editor
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Rhys Whitehouse bringing the style back to our magazine was a fantastic touch. We always know that when he’s involved, we’re going to get some great imagery.
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