Boutique December 2014

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PROMOTION

The class of 2014

This year’s womenswear and accessory brand highlights

AVENTURES DES TOILES

THE HEALTHY BACK BAG

French womenswear label Aventures des Toiles marries fashion with art to create striking and unique garments. Born more than a decade ago in Le Creusot, France, creator François Gadrey wanted to give life to contemporary works of art. Today he still visits galleries around the world in search of new artists, choosing a total of seven paintings each season that will help inspire the label’s new collection. Stylists turn these original art pieces into three-dimensional creations that women can wear everyday. Selecting a range of fabrics – such as cotton or velvet – to create varying finishes from the same painting, its design team uses the artwork as inspiration to produce beautiful garments that are completely unique. In 2014, following the collapse of its parent company, the brand was rescued by a management buy-out, which has seen a re-focus towards its original core strengths. CONTACT: Tel: 0161 713 1803 E: info@ leapnlink.co.uk Leapnlink.co.uk

Offering a uniquely designed teardrop-shaped one-strap bag, The Healthy Back Bag’s products are convenient and comfortable to carry, kind to the wearer’s back and packed with organisational features. the brand’s patented design was created in the US over 20 years ago following the collaboration between a leather craftsman, a chiropractor and a doctor to address weight stress issues in a single strap bag. This year the brand has been honing its offer for retailers with new merchandising ideas, staff training, display options and replenishment support. This has seen an 18 per cent increase in turnover in the UK while new distributors have been appointed in new countries around the world. For 2015 the label will concentrate on expanding its offer further and will also introduce its SS15 collection at February’s Spring Fair. CONTACT: Tel: 0207 812 9800 Thehealthybackbag.co.uk

26 | boutique. | December 2014

SILVIAN HEACH Created in 2002 by founders Mena Marano and Giuseppe Ammaturo, affordable fashion brand Silvian Heach provides women with innovative apparel allowing them to create chic and glamorous outfits for every occasion. For AW15 every piece has been created with elegance in mind. From stylish coats to glamorous dresses and daywear to evening attire, the brand has something special for every customer. Each season buyers can choose from four key collections including the main line, denim and fast fashion for younger consumers. Moreover, its new accessories range featuring bags and shoes is perfect for boutiques that want to offer a head to toe collection for customers. CONTACT: Tel: 0203 432 6385 Tcashowroom.com












































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