Boutique Magazine May 2019 by Cogent Multimedia Ltd

MAY 2019

ISSUE 103

Summer style Trending products Accessories to covet Intelligent buying tech Energy in Stamford

UK Customer Services 0141 204 0699 fashion@premierfashions.co.uk franklyman.com

EDITOR’S LETTER

Let the unshine n

EDITOR Gemma Ward gemma.ward@boutique-magazine.co.uk

CREDIT FACILITIES MANAGER Natalie Murray – creditcontrol@cimltd.co.uk Tel 01795 509103 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2019 Boutique Professional Media Ltd, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Lily and Me; Tel: 01452 207 766 Lilyandme.com

ummer is almost here and this issue is packed with amazing buys that are guaranteed to bring some sunshine to your

store. First up we’ve collated some of SS19’s most covetable accessories to bolster your womenswear edits. From beach-inspired bags customers will want to wear in the city to the prettiest shoes and homeware finds around, we’ve got the entire season covered from page 25. Elsewhere, we’ve asked two leading UK indies to reveal their biggest selling products. Focusing on the past few weeks, we hope it will help inspire your product selections and introduce you to some hot new brands. Turn to page 20 to find out more! If you’re after some business inspiration, then look no further. This issue offers some great insight into the latest stock management tech and how it can improve your business. We know that investing in tech can be a huge decision, however, such systems provide a clearer view of your business - leading to more accurate buying selections. Find out more on page 43. We also interview Energy owner Sarah Sewell this month. Having run a successful bricks-and-mortar store for 22 years alongside a growing e-commerce site, find out how she constantly modernises her business strategy to keep up with the changing ACCESSORIES

habits of UK shoppers over on page 49. In other news, if you haven’t yet submitted your Boutique Star Awards entry, there’s still time. The competition is open to all multi-brand indies as well as brands and entering is completely free. Taking part will give you a chance to be recognised at national level while those that make the shortlist will see their profile raised as a leading indie. There’s everything to gain and nothing to lose! We’ll naturally be hosting a celebratory winners’ party, which will take place at rooftop venue The Deck at the National Theatre in Central London on Tuesday 8 October (tickets will be going on sale soon!) To find out more, visit Boutique-magazine.co.uk. Gemma Ward, Editor follow us on Twitter @boutiquemag

SHOP TALK NECKLACE, LILY CHARMED, £15.40

PALM LEAF EARRINGS, SCREAM PRETTY, £POA SLIDES, GUESS, £POA

SHOP TALK

Here come the girls

BASKET BAG, RAE FEATHER, £POA

BANGLE, RAE FEATHER, £POA

EstAblishEd in 1998, EnErgY in stAMford continuEs to lurE shoppErs with its fun cAMpAigns And EvEr-frEsh ApproAch

FLORAL CABIN CASE, RADLEY LONDON, £POA

Hit the each

CELEBRATE SUMMER BY BRINGING POOL SIDE ACCESSORIES TO THE TOWN AND CITY

HEADBAND, CHERRY CHERRY, £5

l-r: sArAh sEwEll And clAirE wEbb

MOLLY BAG, CHERRY CHERRY, £29

HAT, GUESS, £POA HEADBAND, ONE HUNDRED STARS, £3.50 BELL AND FOX Tel: 01273 693 981; CHERRY CHERRY E: elainetoa@hotmail.com; GUESS Tel: 0207 702 0203; LILY CHARMED Tel: 01753 424 160; ONE HUNDRED STARS Tel: 0114272 7852; RADLEY LONDON Tel: 0207 741 1055; RAE FEATHER Tel: 01280 848 277; SCREAM PRETTY E: sales@screampretty.com

26 | boutique. | MAY 2019

then moving into a “clubby” phase. “It matched my carefree youth,” says Sewell. These days Energy offers “something for everyone,” covering both womenswear and menswear with a core focus on denim. The store carries a strong selection of jeans from brands including Levi’s, Lee, Replay, Scotch and Soda, Pepe and Joe’s Jeans. Meanwhile, it also offers classic footwear styles “everyone wants in their wardrobe” from the likes of Birkenstock, Adidas Originals, Reebok and Superga. Other key brands include A Postcard from Brighton, Yaya and Scotch and Soda alongside newer labels Haven and Eb and Ive. By 2008, Energy had outgrown its premises and the owner opened a second store in pedestrianised zone in Stamford, closing the original soon after. This is now the flagship store and operates alongside Energy’s e-commerce site (Energy-clothing. com), which offers an edited version of its range.

IMAGES BY ALEXANDRA WALLACE PHOTOGRAPHY

Being proactive

AMIE BAG, BELL AND FOX, £18.15

Accessorize

DESIGN AND PRODUCTION Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Lisa Humphrey - lisa@cimltd.co.uk Tel 01795 509108

Y Not?

PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 509106

arah Sewell, the owner of Energy in Stamford, is an expert in moving with the times. Since opening her independent fashion store some 22 years ago, she has guided the business through several reincarnations. And while many indies in the affluent Lincolnshire town have come and gone, her store continues to thrive. Energy operates a physical store and website that is run by Sewell and store manager Claire Webb, who has been her right hand woman (and 50 | boutique. | MAY 2019

best friend) for the best part of a decade. Together – with the help of one part-time staff member – they run the entire business from the buying and marketing to social media, e-commerce and running the shop floor.

Starting small

Today the business bears little resemblance to its humble beginnings. Back in the late 1990s, when Sewell was fresh out of college, she spotted an empty “cute little shop” and let her

imagination run free: “It was partly fate, because when I enquired (about the unit), I found out that I actually knew the landlord,” she explains. “He gave me a month’s free rent and I used the month’s wages I had in my bank account to get started. I found some sale or return stock and a few brands really helped me out. It was very different back then!” Sewell found she had a natural flair for business. Energy evolved over the years in line with its owner’s changing style, developing into a surfer shop and

Sewell’s strategy is far from about “standing behind the counter and waiting for customers to come.” Instead, her focus is on proactively seeking out customers and promoting the store’s offering – whether that’s via social media or by picking up the telephone: “We love what do and our customers are amazing, but we have to work incredibly hard to get sales,” she says. “Retailers have to keep reminding people that they’re there these days; there’s more competition around and everyone in general is just a lot busier than they used to be.” Energy runs a Facebook page plus two accounts on Instagram, which have collectively amassed in excess of 10,000 fans and followers. In recent years these accounts have served as platforms to reach both new and staunch customers. Its newest Instagram page, ‘We Are the Energy Girls,’ is now its most successful and a key sales driver for both in-store and online. Its posts are predominantly images or videos of Sewell and Webb wearing the store’s

latest arrivals: “I think our customers like the see the pieces worn by us as we’re real people,” says the owner. “They can see how the clothing looks when it’s on the body and how it moves in our videos. These sort of posts have been very successful so far.” To create the content, Sewell invests in regular professional photography

sessions outside of the store: “We’ll take a rail of our latest pieces to a different location and spend a few hours on a shoot,” she says. “Claire and I usually wear matching clothes in each photo or video and we always have fun. We might get 100 or so images out of one session, so it’s time well spent.” MAY 2019 | boutique. | 51

MAY 2019 | boutique. | 3

30 JULY-1 AUGUST 2019 A BESPOKE TRADE SHOW FOR ALL INDEPENDENT RETAILERS

Over 80 brands Showcasing a curated edit of industry leaders, exciting new labels & INDX exclusives

INDX SS20 Ads update.indd 2

Cranmore Park Conference & Event Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF T: 0121 713 4505

23/04/2019 10:51

CONTENTS

boutique.

MAY 2019

NEWS

BUSINESS

09 FASHION FIX

43 HOW TO BUY BETTER

Essential news for womenswear indies

14 TREASURE TROVE

Perfect summer pieces for your shop floor

16 BOUTIQUE LOVES

Introducing the May buys we’re seriously coveting

18 MALE ORDER

Up your menswear game with our latest picks

20 WHAT’S TRENDING?

Two top UK indies reveal their current best-sellers

How investing in the latest stock management tech can help increase sales

54 FROM THE SHOP FLOOR

Shangami S Muthamani, founder of new womenswear label Nesavaali, on moving away from fast fashion

55 SUSTAINABLE FASHION Capri Clothing’s Hari Krishnadasan talks sustainability in the fashion industry

SHOP TALK 49 ENERGY INJECTION

Discover how 22-year-old Stamford indie Energy remains relevant in today’s changing retail landscape

BUYING 25 SO EXTRA

Irresistible SS19 accessories for your store

38 FASHION EXTRAS

This month’s best bags, jewellery and homeware finds

38 FASHION EXTRAS MAY 2019 | boutique. | 5

ow n s e i tr n E

en p o

GODDIVA

A celebration of e UKâ&#x20AC;&#x2122;s est ashion

ndependents,

ndividuals and rands Enter online at:

www.boutique-magazine.co.uk Follow us on Twitter and Instagram for the latest news and updates

@boutiquemag |

@boutiquemaguk

Fashion Fix

ESSENTIAl NEWS FOR INDIES

PENNY RAWSON, FOUNDER OF THE EDIT

The Edit recognised as a top UK independent in new Remarkable Retailers list

he Edit in Cheshire has been named as one of the UK’s most innovative independents in a new campaign headed by Vend and the British Independent Retail Association (Bira). Remarkable Retailers highlights 14 of the country’s most outstanding indies, championing their outstanding contributions to local high streets and innovative approach to retail. Out of the 14 businesses recognised, four are fashion retailers. These include Shoreditch-based sunglasses and apparel retailer Hot Futures, Brick Lane’s menswear indie Number Six, North England womenswear group The Edit and Portobello Road-based menswear store Tonic. Handpicked from a list of over 1,000 independent retailers, Vend and Bira selected the winners for their standout approach to retail – whether that be a unique approach to customer

experience, product selection or the way that they utilise technology. Joining the fashion indies include 10 other retailers in various sectors, such as surfing concept store Watershed in Newquay and Berkhamsted interiors retailer Soden Style and design-led stationery group Papersmiths. Founded in 2016, The Edit now operates four bricks-and-mortar stores across Cheshire. Co-owner Penny Rawson selects contemporary womenswear and accessories that are easy to style. The indie uses intelligent stock management software to ensure that they are always stocking the top pieces and are ahead of seasonal trends. Higor Torchia, UK country manager for Vend, comments: “These Remarkable Retailers differentiate themselves by their unique products and customer experiences, but are united by their innovative use of retail technology to support their success.

“Each retailer’s use of cloud-based software allows them to manage inventory on-the-go, as well as run clever reporting analytics that gain insight on customer loyalty and what’s selling well. It means the retailers have more time to focus on creating winning formulas to ensure that local high streets can thrive.” Andrew Goodacre, CEO of Bira, adds: “The UK’s high streets are a vital part of the local communities they service and it’s the independent retailers who ensure that they remain places full of personality. The 14 Remarkable Retailers we’ve selected in partnership with Vend innovate to stay ahead of economic and cultural trends, whether that’s in the customer experiences they offer, the goods they sell or the way they use technology. All of the retailers are inspiring examples to the wider sector and demonstrate the amazing things that small retail businesses are capable of.” MAY 2019 | boutique. | 9

FASHION FIX

Unseasonably warm March weather gives clothing sales a boost

Roo’s Beach hosts Fashion Feast event Newquay lifestyle indie Roo’s Beach hosted its fourth annual Fashion Feast last month, which included a catwalk show, pop-up shop and refreshments. Held at a nearby hotel, the sell-out event offered a preview of the store’s SS19 collection from brands including Bellerose, Levi’s Made & Crafted, Ottod’Ame, Le Specs, Insane in the rain, LF Markey, BeckSondergaard, Leon and Harper, Mads Norgaard, Clarks Originals, Stance, Veja and Wildfox. “We love organising the fashion show as it’s a chance to bring our collection to life,” says owner Roo Cross. “We definitely have our strongest collection ever with the injection of new styles from American Vintage and we have already had fantastic feedback from customers.” Business is on a positive upturn for Roo’s Beach following a strong performing year. “I think that the whole fashion show event has inspired more people to come and experience the shop in Porth or take a look at the website,” says Cross. “Our store is going from strength to strength and we saw a sales increase of nearly 92 per cent year on year in March with sales of American Vintage soaring by 400 per cent year on year for the same period.” 10 | boutique. | MAY 2019

Retail sales were boosted in March as shoppers were enticed into UK stores during unseasonably warm weather. According to the latest figures from the Office for National Statistics (ONS), sales rose 6.7 per cent year on year – the highest since October 2016 – with monthly sales climbing by 1.1 per cent. Textile, clothing and footwear stores saw a 7.1 per cent annual increase while department stores reported declining sales of 0.3 per cent. Three quarters of the growth came from online sales, with e-commerce now accounting for 18.6 per cent of all retail sales. “Last month’s performance goes to show that shoppers still place enormous value on a traditional shopping experience,” comments Lee Lucas, principle of the Fashion Retail Academy. “Retailers will only become more strategic in how they

SORAGRIT WONGSA ON UNSPLASH

get customers through their doors, knowing that the majority of people prefer to try on clothing in-store before making a purchase.”

New Look delivers best online shopping experience, finds research New Look has been applauded for its “standout online shopping experience” in a recent study of the UK’s 100 largest online retailers. Conducted by post-purchase communication expert ParcelLab, the in-depth study assessed the performance of each online retailer from browsing to purchasing and delivery. “Throughout the customer journey, browsing, navigation and contact with New Look was excellent,” says ParcelLab founder and CEO Tobias Buxhoidt. “The fashion retailer partners with a range of delivery providers to create a bestin-class service and communicates well with customers throughout checkout, delivery and returns, including letting customers know when their parcel has been delivered.” While New Look performed well overall, the research found

that online retailers in general are focusing on customer acquisition rather than aftercare and retention. For example, only 11 out of 100 were found to communicate directly with customers during shipping, just 12 offer free shipping regardless of spend and three quarters don’t allow customers to choose a delivery time slot. “The study shows that the main focus is on perfecting the customer journey prior to checkout,” says Buxhoidt. “While most retailers are equally matched in their service offerings pre-checkout, there are much higher discrepancies postpurchase. With most customer service enquiries made after checkout, a smooth post-purchase experience is paramount for customer loyalty, retention and repeat purchases.”

SAVE THE DATE SS20 21-23 July 2019 Olympia London

purelondon.com

FASHION FIX

Boutique barometer Industry sales fIgures MarCH 2019 (versus MarCH 2018)

1.92% Average sales quantity

London’s Carnaby Magazine launches new sustainable issue Retail management company Shaftesbury has launched a sustainable version of its free Carnaby Magazine. Created in collaboration with ocean conservation organisation Project O, its front cover image features ecoconscious model Georgia May Jagger. The publication’s pages have been printed on 100 per cent recycled and recyclable Cocoon stock with content covering greener eating, drinking

and shopping in the area. The launch sits alongside the ongoing Carnaby Feels the Love campaign, which showcases how its brands are giving back to charity, the community and environment. Carnaby and Project O have also launched a range of limited edition tote bags featuring environmentally themed artwork from six eco-conscious designers including Tracey Emin and Holly St Clair.

Interest surges for the inaugural Boutique star awards Entries have been pouring in for the first ever Boutique Star Awards, which launched this year to celebrate the UK’s best fashion indies, individuals and brands. If you haven’t yet submitted your entry, there’s still time: the deadline for all categories is Friday 31 May. Accolades on offer include: Womenswear Independent of the Year, Independent Group of the Year, Occasionwear Specialist of the Year, Creative Visual Merchandising Independent of the Year, Social Media Channel of the Year and Multi-Channel Independent of the Year. A celebratory party announcing the 12 | boutique. | MAY 2019

winners will take place on Tuesday 8 October at stunning rooftop venue The Deck, located at the National Theatre on the South Bank of the River Thames. Tickets will go on sale via Boutique-magazine.co.uk at the end of May. “We’re thrilled with the standard of entries that we’ve already received – and we can’t wait to receive more,” says Boutique magazine publisher Julie Neill. “These awards are for everyone and entering is completely free, so if you still haven’t submitted your entry now is the time!” For sponsorship packages please contact E: julie@bpmedialtd.co.uk

+2.18% Average selling price

+3.92% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

AMY SHAMBLEN ON UNSPLASH

FASHION FIX

Statement piece

Handmade in London, these oversized Fayola Earrings by independent designer Chalk Jewellery will elevate any look. £POA; Tel: 07904 814 184 E: info@thechalkhouse.com

Must-read

Edited by fashion historian Valerie Steele, Exhibitionism: 50 Years of the Museum at FIT is a mustread for fashion fans. The book offers insight into 33 of the New York museum’s most influential exhibitions – including Fashion and Surrealism in 1987 and The Corset in 2000. £22.50; Amazon.co.uk

Treasure trove

Must-have suMMer fashion and accessories for your store

Go wild

Bring some fun to your SS19 line-up with Sugarhill Boutique’s Aisha Wrap Dress featuring a very on-trend Dancing Cheetahs print. £24.65; Tel: 01273 911 393

Rise and shine

Add sparkle to beachwear and evening looks this summer with Rae Feather’s sequin jacket, available in a choice of five colourways. £POA; Tel: 01280 848 277 14 | boutique. | May 2019

In for a treat

With an elegant design of shimmering golden leaves and exotic birds, Sara Miller’s pink coin purse makes the ideal gift or impulse purchase. £POA; E: hello@pennykennedy.co.uk

Spring Summer 2020 0800 612 9009 www.carolccollections.com Harrogate Fashion Week M13 – INDX – MODA S11

FASHION FIX

Basics with a twist

Made from super soft organic cotton drill, Whale of a Time Clothing’s Falmouth Deck Shirt combines two pastel hues to create a striking summer style statement. £POA; Tel: 07765 433 196

Versatile footwear

Available in three colourways, Fairfax and Favor’s flat premium leather Brancaster sandals feature comfort padded insoles – making them the perfect go-to for dayto-night summer style. £POA; Tel: 01760 338 199

Boutique oves… Summer tees

THE HOT PIECES CATCHING OUR ATTENTION THIS MONTH

Update your SS19 edit with Sugarhill Brighton’s cute slogan tee in a classic mint green stripe colourway. £8.95; Tel: 01273 911 393

Contemporary jewellery Offering a hassle-free way to add style to non-pierced ears, Scream Pretty’s stunning Black Wide Ear Cuff has been crafted from sterling silver with ruthenium plating to give it a glossy black metal finish. With a 5mm smooth flat band and polished finish, its fixed spherical shape has a small opening for easy wearing and gives the illusion of a conch style earring. £8.50; Tel: 01753 424 160 16 | boutique. | MAY 2019

Casual dressing

Customers will love Capri Clothing’s nauticallyinspired Pisa stripe dress made in the brand’s popular soft viscose stretch jersey. Its long and relaxed silhouette is perfect for dressing up with a jacket or styled casually with flip-flops on summer days. £POA; Tel: 0203 819 0819 E: sales@capriclothing.co.uk

The international leather trade fair

16 â&#x20AC;&#x201C; 19 September 2019 Paris Le Bourget France www.leatherworld-paris.com

TW45_AP_210x297mm_BoutiqueMagazine_LW_Eng.indd 1

11/03/2019 18:42

FASHION FIX

Walk the walk

Perfect for both the countryside and city, Fairfax and Favor’s Nelson boot offers a stylish take on a classic with navy blue side panels, sturdy heels and a thick composite sole. £113; Tel: 01760 338 199

Running man

A stylish take on a 1980’s classic, Hi-Tec’s Silver Shadow fashion sports trainers are based on the brand’s first ever performance running shoe. The result? A fusion of classic, sophisticated design and performance comfort features for the tracks, trails and streets. £32; Tel: 07543 222 686 Hi-tecsportswear.com

British heritage

British clothing label Rupert and Buckley has created a Heritage-inspired collection for SS19 incorporating classic loop back crew necks, polo shirts, rugbys, slub tees and oxford shirts. £POA; E: contact@rupertandbuckley.com

Male order UPGRADE YOUR MENSWEAR OFFER WITH THESE BRILLIANT BUYS

Adventure seeker

Made with extremely water resistant fabric and vegan leather, the unisex Till bag by Uncon Acrobatics can be carried as a handbag or backpack – creating the perfect partner for outdoor adventures. £70; E: jochen@ucon-acrobatics.com Ucon-acrobatics.com

Floral tribute

The David Watson x William Morris collection comprises luxe silk scarves featuring the British designer’s iconic prints. Each comes with its own gift box, making it a great option for boutiques. From £30 each; Tel: 0203 581 5900 18 | boutique. | MAY 2019

FASHION FIX

What’s Selling?

Two leAding UK indies reveAl The brAnds, sTYles And coloUrs ThAT Are cUrrenTlY flYing oUT of Their sTores

Sarah Simmons owner of ArTichoKe collecTion in elY And swAffhAM What’s your current best-selling style?

Due to a promotion on The Lorraine Show with Mark Heyes, organised by an online platform Down Your High Street, our best-seller last month was Anna Montana’s Angelika Jeans.

Which category is strong?

Accessories have flown out of all our shops and I am reordering this weekend. Normally this wouldn’t happen for another month or so!

How about colourways?

Our customers love colour and appreciate the fact that we work hard to ensure we always have bright and interesting items in store

What do you expect to sell well in May?

We have invested in James Lakeland linen for the first time this season; it has only just arrived on the shop floor and is already getting a lot of interest so I would expect this to be an important line for us in May.

soAKed in lUxUrY

coMpAñíA fAnTásTicA

Penny Rawson co-owner of The ediT in cheshire Which brand is selling well right now?

Compañía Fantástica has performed really well this month. It’s really light and whimsical - just right for sunny days.

How about categories?

The weather has been so beautiful people have really bought into dresses and skirts. Skirts have really made a come back whether pleated, satin, floral or striped. We are also doing really well with lace-up pumps.

What is your best selling style overall?

Our best-sellers are always basic joggers and white t-shirts. It’s fantastic to have these to rely on.

What about colourways?

Black, white and grey are always top of the list - even in summer. I learnt this spending a decade looking at store best-sellers in high volume sales environments. We buy lots of beautiful fashion pieces but they will always be outsold by more basic pieces.

What are you expecting to sell well in May? JAMes lAKelAnd 20 | boutique. | MAY 2019

dAnTe

We are expecting the skirt trend to continue to grow and will look for more stock options to fill up!

A P U R E N A T U R AL FIBRE KNITWE AR BRAND

14 Gauge Fine Cotton & Merino Knitwear Women’s Pure Ultra-Fine Cotton Crew Neck Striped Top

Women’s Extra-Fine Merino Wool Crew Neck Cardigan

Available in Red, Sky, Teal & Bespoke colours

Available in Black, Light Grey, Navy & Bespoke colours

Women’s Pure Ultra-Fine Cotton Breton Roll Neck Jumper

Women’s Extra-Fine Merino Wool Crew Neck Short Sleeve Top

Available in Ecru, Navy & Bespoke colours

Available in Light Grey, Oyster & Bespoke colours

M E N | WO ME N | W HO L ESALE | WHI TE LABEL | PRI VATE L AB E L

We are Paul James - a luxury, Leicestershire-based knitwear manufacturer. We strive to deliver the purest knitwear experience, which is why we shun man made fibres, instead using only 100% natural fibre yarns in the production of our knitwear. We trawl the globe in search of the most prestigious spinners to ensure every piece of Paul James knitwear is crafted from the most luxurious materials. We travel to Italy for extra-fine merino wool - then to Peru for a chunkier version - India and Egypt for premium cotton, South America for ultra warm, soft Alpaca and the British Isles for its famed wool and lambswool. We take these yarns and knit them into stylish, functional garments that are made to last. Contact us to request a copy of our wholesale brochure.

pauljamesknitwear.com U K +4 4 ( 0 ) 1 16 4 02 9993 | SALE S @ PAU LJAME S KNIT WE AR.CO M

LONDON | MANCHESTER | DUBLIN sales@tcashowroom.com Tel: 0203 432 6385 www.tcashowroom.com

Stock Up

What to buy noW

So extra

ccessories can be a great way for fashion retailers to generate extra revenue. So whether you decide to fill your store with cost-conscious impulse buys or investment-worthy handbags, we’ve got SS19’s most covetable options covered…

ZohaRa May 2019 | boutique. | 25

ACCESSORIES NECKLACE, LILY CHARMED, £15.40

BASKET BAG, RAE FEATHER, £POA

PALM LEAF EARRINGS, SCREAM PRETTY, £POA BANGLE, RAE FEATHER, £POA

Y Not?

SLIDES, GUESS, £POA

FLORAL CABIN CASE, RADLEY LONDON, £POA

Hit the each

CELEBRATE SUMMER BY BRINGING POOL SIDE ACCESSORIES TO THE TOWN AND CITY

AMIE BAG, BELL AND FOX, £18.15

HEADBAND, CHERRY CHERRY, £5

26 | boutique. | MAY 2019

Accessorize

MOLLY BAG, CHERRY CHERRY, £29

24 & 25 JULY 2019 THE OLD TRUMAN BREWERY MENSWEAR | WOMENSWEAR

ACCESSORIES

SOPHIA BOW, JOHNNY LOVES ROSIE, £POA

Trollbeads

RIYA BAG, MATT AND NAT, £31

HUGGIE EARRINGS, SCREAM PRETTY, £11.50

FLORAL MUG, CATH KIDSTON, £POA

SLIDES, BIMBA L LOLA, £POA

HEADBAND, JOHNNY LOVES ROSIE, £POA

It’s a girl ing PINK HUES AND FLORAL PRINTS BRING A FEMININE FEEL TO ACCESSORIES THIS SS19

WATCH, VICTORIA HYDE, £42.50

TOI SUNGLASSES, MATT AND NAT, £23

Sara Miller

BIRDCAGE UMBRELLA, FULTON, £POA

ABBIE BAG, CHERRY CHERRY, £25

SNEAKERS, HI-TEC, £44

BIMBA Y LOLA Tel: 0800 098 8982; CATH KIDSTON E: wholesaletradeenquiries@cathkidston.co.uk; CHERRY CHERRY E: elainetoa@hotmail.com; FULTON Tel: 0208 963 3010; HI-TEC Tel: 07543 222 686; JOHNNY LOVES ROSIE E: wholesale@johnny-loves-rosie.com; MATT AND NAT Tel: 0203 581 5900; SARA MILLER HANDBAGS E: hello@pennykennedy.co.uk; SCREAM PRETTY E: sales@screampretty.com; TROLLBEADS E: hello@trollbeads.co.uk; VICTORIA HYDE Tel: 07710 073 564

28 | boutique. | MAY 2019

Mark your diary now for the essential swimwear event

THE LONDON SWIMWEAR SHOW 21-23 July 2019

Radisson Blu Portman Hotel, London An impressive range of established brands awaits such as Gottex, Profile, Felina, Maison Lejaby Swim, Chantelle, Lascana, Lise Charmel & Antigel, Anita, Roidal, Sunseeker, Sunflair, Maryan Beachwear Group, Nicole Olivier, Seaspray, Feraud Swim, Banana Moon, Seafolly, Pia Rossini, PrimaDonna Swim & Marie Jo Swim, She Love Swim, Pain de Sucre, Promise, West 79, Lingadore, Freya & Fantasie Swim alongside shaping swimwear specialist, Miraclesuit. New brands to the Show will include Jets, Ani Ani and Tucca Swim. Further details on the show and hotel accommodation can be found on www.londonswimwearshow.com

SUPPORTED BY:

LYCRA®XTRA LIFE™ is a trademark of The LYCRA Company

SWIMWEAR YEARBOOK

PROMOTION

Perfect partners EnhancE your accEssoriEs Edit with thEsE must-havE brands

SCREAM PRETTY

As seen on Zoella, British brand Scream Pretty launched in 2017 offering stylish and affordable jewellery. Its mission is to offer premium every day pieces with its range encompassing everything from on-trend huggie hoops and ear cuffs to threader earrings, mismatched stud sets, skinny bangles and oval link chain chokers. With an emphasis on ear accessories, 2019 has seen the launch of huggie earrings in new styles, stones and sizes. The brand has also jumped on board the micro trend of black metal with an offering of ear cuffs and huggie hoops. Meanwhile, for customers looking for quirky accessories, it has also injected some fun this summer via earrings featuring dinosaur and red lip motifs. MINIMUM ORDER REQUIREMENT: £200 AVERAGE WHOLESALE PRICE: £9.50 each CONTACT: Tel: 01753 424 160 Tradescreampretty.com

LILY AND ME

British lifestyle brand Lily and Me offers feminine print-led pieces with a vintage inspired twist. For SS19 the label has introduced a range of accessories for the first time including travel purses, tote bags and scarves. Offering fresh designs that are the perfect compliment to its clothing range, the line includes a mix of coated and uncoated durable 100 per cent cotton canvas accessories featuring its hand-drawn prints. The products combine style and practicality, with hero styles including the compact Broadway Cross-Body Handbag, which includes two surprisingly spacious zipped compartments and innovative internal design details. The brand’s lightweight modal scarves meanwhile come in an array of statement prints to dress up any outfit. MINIMUM ORDER REQUIREMENT: From £5 to £17 per piece AVERAGE WHOLESALE PRICE: TBC CONTACT: Tel: 01452 207 766 Lilyandme.com 30 | boutique. | may 2019

+44 (0)1753 424160 tradescreampretty.com sales@screampretty.com

ISSUE 101

BUSINESS SENSE FOR FASHION RETAILERS

Boutique Magazine now offers a design and print service for your new season Look Book or Brochure. POA

17/04/2019 20:23

MARCH 2019

MARCH 2019 â&#x20AC;&#x201C; Issue 101

New from Boutique magazine!

SP ad 85x127_05'19.indd 1

international fash ion federation

Autumn/Winter 2019

www.boutique-magazine.co.uk

Happy spring Wedding guest outfits Lingerie best sellers Minimising discounting Inside indie group Iris

Call: 01795 509106 or email: julie@bpmedialtd.co.uk / beccy@bpmedialtd.co.uk MAY 2019 | boutique. | 31

PROMOTION

ANYA ACCESSORIES

The brainchild of the founders of Capri Clothing, new British brand Anya Accessories fills a gap in the market for responsibly-sourced and ethically-made jewellery. Its stylish range includes hand-made and hand-crafted necklaces created by small and local artisans from around the world. Each piece is inspired by the islands of Indonesia and features geometric and abstract shapes with modern art influences. Materials include hand-painted wood and marblelook resin in a vibrant colour palette including turquoise, teal, lime, yellow, pink and silver. Key styles for its debut collection include its statement round wooden bead necklace alongside long wooden heart and square block designs. MINIMUM ORDER REQUIREMENT: None AVERAGE WHOLESALE PRICE: £7 CONTACT: Tel: 0203 819 0819 E: sales@ anya-accessories.com

CAPRICE

German footwear brand Caprice fuses the latest trends with comfort technology. Each design combines the knowledge of three generations of shoemakers – offering style and the feeling of ‘walking on air.’ Its focus is always placed on detail and constant improvement, manufacturing shoes with compelling quality and fit. For AW19 its line-up offers over 200 brand new styles in a range of colourways and designs. Central to the range is its new soft leather line, which features first class lambs leather farmed from sheep in Africa. Meanwhile, soft nubuck leathers are presented in warm autumn shades alongside elegantly finished nappas, creating a luxurious collection with affordable price points and high mark-up potential for indies. MINIMUM ORDER REQUIREMENT: None AVERAGE WHOLESALE PRICE: From £29.50 per pair CONTACT: Tel: 07734 247 669 E: 07734 247 669 Capriceshoes.co.uk 32 | boutique. | May 2019

SIMPLY GORGEOUS JEWELLERY AND SCARVES Buy online at missmilly.co.uk or call: 01905 622 509

MAY 2019 | boutique. | 33

PROMOTION

Feeling bright Bring fun to your store with Brit-stitch’s colourful leather Bags and accessories

rit-Stitch’s bags and accessories are lovingly made in Britain using the finest rainbow-coloured leathers. With its own factory in South Wales, the brand boasts 50 years’ experience - ensuring that quality is at the heart of every product. Its team ensures that every single product is perfect – from its seamless stitching and beautiful buckles to a clasp that customers will want to keep clicking. Its range began with a modern version of a traditional Milkman Bag created by its founder, master craftsman Peter Jones, back in 1967. From this

a range of bags developed including micro trend styles, backpacks and dressier croc-patterned clutches. The label continues to expand its range of travel accessories, tech accessories, purses and wallets alongside small bag charms and key rings. “Here in the UK, we are bursting with creativity and expertise,” says brand manager and designer Bek Brooks. “Our country holds such rich heritage as producers and this should be celebrated. To encourage more British manufacture and to be mindful of our carbon footprint, buying British is the answer. Retailers have such power -

they can bring amazing British-made products to the high street making them accessible to all.” No minimum order requirement for independent retailer stockists.

CONTACT: Tel: 01873 852 742 E: info@brit-stitch.com Brit-stitch.com

FTCT AD HALF PAGE1 PRINT.indd 1

34 | boutique. | May 2019

14/12/2017 14:34

PROMOTION

Hitch a lift

Increase the appeal of backless dresses wIth secret weapons’ cleavage-enhancIng lace Up bra

remium intimate accessories brand Secret Weapons produces unique dilemma solving fashion solutions. From stick-on bras to go under strappy tops to invisible gel cushions that make wearing stilettos bearable, its functional products are the perfect add-on items for boutiques. New to the range this year includes its extreme cleavageenhancing Lace Up

Bra. Backless, strapless and super adhesive, it is lightly padded for ultimate lifting, shaping and contouring. The bra can be washed in mild detergent and air dried – allowing it to be used over and over again. It’s the perfect choice for wearing under backless and strapless tops and dresses, making it the ideal add-on item for summer and eveningwear purchases. What’s more, it comes in a choice of cup sizes from

A to E, offering the perfect fit for all shapes and sizes. Wholesale prices for Secret Weapons range from £1.13 to £7.18 per product while there is no minimum order requirement.

Patricia Eve Half Page Advert Boutique May 2019 Print.pdf 1 01/05/2019 10:04:09

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk Patricia-eve.co.uk

Shhhhh......

SECRET WEAPONS Invisible Fashion Accessories They Go Unnoticed So That You Won’t

CMY

Tel: +44 (0)1423 885374, Email: info@patricia-eve.co.uk, Website: www.patricia-eve.co.uk MaY 2019 | boutique. | 35

PROMOTION

Global gathering Visit next Month’s Fashion sVP For access to soMe oF the world’s best Fashion and accessories ManuFacturers

resenting over 100 carefully hand-picked manufacturers from 21 countries, Fashion SVP is the only dedicated sourcing event in the UK. This season’s event will take place at Olympia London this 25-26 June, offering a one-of-a-kind platform for buyers, designers and sourcing professionals looking to secure the production of their future collections from some of the world’s best manufacturers. Meanwhile, it also offers an opportunity to network with other like-minded professionals and attend inspiring workshops and seminars - all under one roof. Buyers can source from a wide range of categories including general fashion, all types of denim, accessories, luxury lines, sportswear, athleisure, outerwear, socks, hosiery, underwear, swimwear and much more. The team at Fashion SVP has carefully selected all exhibitors taking part in the event and buyers can expect to see a range of manufacturers including those with sustainability credentials, their own design teams and in-house trend forecasting capabilities, producers of unique fabrics and prints as well as garments as well as manufacturers that can deliver quality production at all volume levels within many different timescales. The summer edition has now been categorised into different sectors so that buyers can easily find the right producer to suit their niche. Production categories include: Middle/ Upper-Middle Market, High volume, Luxury and Small-run area and Denim. Exhibitors at the June show 36 | boutique. | May 2019

Show highlights VIP Programme

Providing personalised curated lists of potential exhibitors that meet your specific requirements, Fashion SVP’s VIP Programme is a specialised and unique service offered by no other trade event in the UK. Buyers will also receive complimentary lunch, drinks and VIP goody bags.

New Luxury, Small Run and High-Volume areas Fashion SVP is introducing a range of new Luxury and Small Run suppliers to meet growing demand in these areas. Buyers will also be able to access luxury manufacturers producing high quality garments as well as manufacturers offering emerging designer brands and producers of high volume lines.

include leading clothing and denim manufacturers from Europe, Asia and the UK including Cap Est, Pioneer Denim, Article 10, Marjomotex,

Source Denim

The UK’s only dedicated denim fabric and apparel sourcing show sector offers an unrivalled opportunity to reach specialist denim manufacturers from across the world. Source Denim is an essential visit for all serious denim buyers looking for new supplier solutions or for buyers wanting to keep abreast of trends and developments.

Inspirational features and seminars

The summer edition of Fashion SVP will host the highly popular Sourcing Briefing seminars aimed at established high street brands and retailers covering sourcing-related topics such as sustainability and Brexit.

Garlita, Konfeks, Multan Fabric, Fashion Team, Erten Shirts, Panama Trimmings and Paul James Knitwear. CONTACT: Fashionsvp.com

SOURCING VISION PLATFORM

Meet the world’s finest apparel producers & suppliers at the UK’s no. 1 sourcing expo Regist e r fo r yo ur free ticket at www.fa shi onsvp.com 25 - 26 Ju n e 2 0 1 9 O l ym pi a London

ACCESSORIES

Fashion Extras Gemma Ward picks out summer’s most coveted baGs, shoes and jeWels

Sustainable selection

Having a giraffe

Lily Charmed creates whimsical jewellery pieces, such as this super cute gold pendant necklace featuring a delicately hand-finished 3D giraffe charm. £POA; Lilycharmed.com

Heaven sent

Eye candy

Micro sunglasses are gaining huge momentum this SS19. Nail the 1990’s inspired trend with Snob Milano’s Lina mini cat eye versions. Available in four colourways, £POA; Tel: 07770 768 020

Earn your stripes

Crafted in British sheepskin – a byproduct of the food industry – Celtic and Co’s Ballerina Pom Pom slippers offer a luxurious way to brave the cold. £POA; Tel: 0333 400 0044 Celticandco.com

Hair slides are having a moment – and this slogan version by women’s accessories brand Cherry Cherry will bring a touch of heavenly glamour to outfits this SS19. £5; E: elainetoa@hotmail.com

Knitted from cotton and cashmere, Hope Fashion’s classic Breton scarf is the perfect accessory for wrapping up on cooler spring and summer days. £POA; Tel: 0333 220 1907 Hopefashion.co.uk

Here comes the sun

Hands-free

Fashion icon

Part of Lola Rose’s Curio collection, this striking Celestial Slider Bracelet features bright reconstructed turquoise set alongside a 18ct gold vermeil chain and sun motif. £POA; Tel: 0207 372 0777 38 | boutique. | maY 2019

Providing a chic and sustainable answer to hands-free dressing this summer, Matt and Nat’s Paris belt bag has been crafted with a vegan leather outer and recycled nylon interior. £POA; Tel: 0203 581 5900

Playing homage to the late fashion designer, Karl Lagerfeld’s statement AW19 watches are embellished with Swarovski crystals and playful graphics. £POA; E: myalee.sofield@ swarovski.com

ACCESSORIES

Bag for life

Perfect for any outfit and occasion, this box bag by Virgos Lounge features an embellished body and padlock detail that looks great dressed up or down. £30; Tel: 0203 581 5900

Layer up

In your court

Hot to handle

Lacoste’s unisex Sideline trainer is inspired by the brand’s rich tennis heritage and combines a retro aesthetic with a lightweight construction. £32.55; Tel: 0208 970 2331

Ideal for hitting the beach or exploring the city, Guess’s basket-style logo bag features a scarf style handle – making it the ideal accessory for summer 2019. £POA; Tel: 0207 702 0203

Animal rights

Made for layering, Lola Rose’s Vivi Necklace is created using a handpicked selection of gemstones and adorned with a tribal gemstone charm. Available in five colourways, Tel: 0207 372 0777 Lolarose.co.uk

Summer blush

Featuring on-trend rose gold sequins, Mascara London’s glitzy evening clutch is the perfect size for taking on summer holidays and nights out on the town. £9.95; Tel: 0208 965 1522

The ideal weight for cooler summer days, Miss Milly’s 100 per cent viscose cobalt blue animal print scarf will look great layered with basic t-shirts and jeans. £4.50; Tel: 01905 622 509 Missmilly.co.uk

English rose

Pretty in print

A slice of fun

Add a pop of colour to outfits this SS19 with Johnny Loves Rosie’s Serena Red Double Rose Corsage, which can be easily attached to hair or dresses. £POA; E: wholesale@johnny-lovesrosie.com

Launching for SS19, Sara Miller London’s new range of handbags offer the perfect fusion of distinctive prints, opulent bursts of colour and delicate gold details. £POA; E: hello@ pennykennedy.co.uk

Set with amber, Henryka’s new 15-piece Fruits collection comprises fun and quirky necklaces and earrings with designs including Orange, Lime, Avocado and Lemon. From £10 each; Tel: 01432 266 538 maY 2019 | boutique. | 39

PROMOTION

Showing off

HeAd to HArrogAte tHis JulY for tHe town’s increAsing populAr woMensweAr trAde sHow

eturning for its third instalment this 28-29 July, increasingly popular womenswear show Harrogate Fashion Week aims to make life easier for buyers with its carefully curated selection of high quality niche brands. Director Sarah Moody says this is proving to be a welcome formula: “We know that independents struggle to compete with the high street and are always looking for quality collections from established agents to help them to flourish. We acknowledge independents offer a more personal and individual service to each customer and we are keen as exhibition organisers to help support this by offering some brands that can only be seen at Harrogate.” However, carefully curated doesn’t mean limited in range as the show is seeing rising interest from all industry sectors. “We are seeing more accessories and footwear brands joining Harrogate Fashion Week alongside womenswear brands,” adds Moody. “More indies are broadening their ranges to offer their customers 40 | boutique. | MAY 2019

an inclusive shopping experience all under one roof.” This season, Harrogate Fashion Week will present a larger selection of new clothing brands with Lebek, Pause Café, Naya, Mycra Pac, Mistral and Mousqueton all showing for the first time. Meanwhile, loyal exhibitors including Pomodoro, John Charles, Ella Boo, Foil, Bitte Kai Rand, Marie Mero and Lily and Me are set to return to the show. New accessory and footwear brands include Pia Rossini, Cara Shoes, Gaby, Gracee Jewellery, Johnny Loves Rosie, Sarah Cavender Metalworks and Sibilia, which will exhibit alongside returning brands such as Dante,

Caprice and Unisa. Lisa Speet, director for Leedsbased womenswear supplier Carol C Collections, is enthusiastic about the show: “We do really well at Harrogate,” she says. “We’ve had great sell-through with all our collections, and we’re expecting it to be busy in July. Joining our roster this time is a new resortwear range from Orientique for SS20 called Escape. Combining beautiful cotton fabrics with timber block printing and exquisite handwork, it is really special and we’re expecting it to do well.” For more information and accommodation offers visit Harrogatefashionweek.com

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

Simplicity Cutting-edge payment technology with no confusing fees Get the latest payment technology with a simple pricing plan. The Move5000 terminal and our Simplicity pricing plan gives you all the payment technology you need without the complicated billing. No authorisation fees, no joining fee, no PCI annual management fee, no minimum monthly service charge and no surprises! The simple way to help you run your business.

Search Worldpay Simplicity or call 0808 301 9599 Subject to fair usage policy. Other fees as set out in your contract may apply. ÂŠ Worldpay 2018. All rights reserved. Worldpay (UK) Limited. Registered in England No. 07316500. Registered Office: The Walbrook Building, 25 Walbrook, London EC4N 8AF. Worldpay (UK) Limited is authorised by the Financial Conduct Authority under the Payment Service Regulations 2009 (No. 530923) for the provision of payment services and is authorised and regulated by the Financial Conduct Authority for consumer credit activities. Worldpay, the logo and any associated branding names are all trademarks of the Worldpay group of companies.

Down to Business A helping hAnd for fAshion indies

Art or science?

AndreJ lisAKoV on UnsplAsh

etail buying is often based on gut instinct. But what if you had data based on previous seasons to back up your decisions? The latest stock management tech can reveal what sells in your store and what doesn’t – turning the art of buying into an exact science. We reveal everything you need to know over the next few pages… MAy 2019 | boutique. | 43

DOWN TO BUSINESS

Intelligent buying How tHe lAtest retAil tecHnologY cAn Help You MAke better buYing decisions

hile installing a digital stock management system may seem like a huge investment for an independent retailer, such programmes are designed to increase profits. The right system will not only give you a clearer picture of your overall business at the touch of a button, but it will also take the guesswork out of buying decisions and give you greater financial control. “While instinct and local customer knowledge are still important, good merchandising software means you 44 | boutique. | MAY 2019

Modern essentiAls on unsplAsH

can make more accurate forecasting and buying decisions based on real store and customer data, rather than estimating what is likely to sell and the quantities you need,” says Tina Royall, marketing director for Futura Retail Solutions (Futura4retail.co.uk).

Intelligent forecasting

Stock management systems capture data that allows retailers to forecast future sales more accurately. Some of the best versions work on the cloud so buyers can create real-time reports of their business’s overall health

whenever and wherever they need it. As Higor Torchia, UK country manager for Vend (Vendhq.com), explains: “Cloud-based EPoS systems allow retailers to manage their stock in a more intelligent way so that sales can be maximised and margins maintained and grown. Vend provides data and insights in real-time, allowing retailers to take a seasonal and trend-based approach to what they sell.” As well as maximising the number of items you sell at full price sales and increasing your margins, carrying the right balance of stock will help ensure

DOWN TO BUSINESS

pure london

your customers aren’t disappointed that you don’t have the items they want to buy. “Ultimately, by using cloudbased POS software, independent retailers can make more money, save time to spend on other things and have a more loyal customer base,” adds Torchia.

Remove the guess-work

The right stock management system will effectively cut out the guess-work when you are buying – eliminating the need to estimate what is likely to sell and in what quantities. It should provide access to past sales records in an easy-to-view location so you can make informed decisions on the products you want to invest in. So if you think your best-seller overall is a white t-shirt – the system will back that up with concrete data. What’s more, it should show any declining sales, helping you to decide whether it’s worth carrying on with a brand or bringing in something new. Greg Gregoriou, managing director of Esperus (Esperus.com), explains: “With the right system in place this accurate data should be available at

a touch of a button. Good systems are updated in real-time so that the retailer has an instant picture of their business and will have a full audit trail of activity.” Torchia adds: “Armed with this insight, fashion retailers can then make best use of the store space to attract shoppers and fill every square foot with products that sell well.”

Pin-point what sells (and what doesn’t)

Of course, best-sellers may change every week and you may forget exactly what excelled throughout the season, especially if it was a trend-led piece. But with data available for any day, week, month or season through a stock management system, it’s easy to see exactly what your customers have previously bought. According to some indies, access to such real-time data can be the difference between success and failure. “It allows retailers to become agile buyers and hold less stock, reacting to and taking advantage of trends,” says Torchia. “This gives independent retailers the advantage over their larger

rivals, who are often lumbered with a large inventory for the whole season.” Using Esperus’ Genesis system, retailers can see their best selling and worst selling products alongside profit margins by product down to individual colour and size variations. “They can also see sales by department, supplier, season and style - even by material,” Gregoriou explains. So if sales of synthetic fabrics are taking a nosedive or cashmere is increasing in popularity, the system easily highlight your customers’ spending habits.

Gain business insight

Stock management systems can also offer insight into staff activity as well as pinpointing the busiest times on the shop floor. This can help retailers improve training on specific brands and products or offer incentives to increase sales. What’s more, it can also aid marketing and promotional decisions: “Our system allows retailers to see sales made by individual staff members as well as peak times for transactions, average customer spend, customer loyalty, as well as a host MAY 2019 | boutique. | 45

DOWN TO BUSINESS of other interesting insights,” says Gregoriou. With a focus on increasing sales, retailers can use stock management systems to ascertain best sales days as well as top customers. This not only helps with seasonal buying – it can also boost customer retention. With cloud-based systems, buyers are able to view this data from anywhere in the world. “As Vend is cloud-based, retailers can access the system’s sales data from anywhere and across a number of devices - meaning they can always check the pulse of their business regardless of where they are in the world,” says Torchia. “One example is Cheshire-based indie The Edit, which uses Vend in the cloud to keep track of the store’s stock in real time while on buying trips abroad.”

Make fewer mistakes

A good stock management system should also help you plan, monitor and respond rapidly to market conditions and trends. Futura Retail Solutions, for example, helps retailers select the right mix of products to match customer demand while ensuring sufficient stock is available throughout the season. “It also helps retailers set financial boundaries for buying and merchandise decisions with features like Open-to-Buy budgeting, ensuring great accuracy and fewer mistakes,” explains Royall. “The software works by analysing store performance and

wHo’s next

customer data to build inventory plans in line with financial goals and external factors like geographic or seasonal variations and emerging trends.”

Automated re-ordering

While some fashion products can’t be re-ordered in-season, automated features on some stock management systems can offer recommendations on popular items. This will help buyers see exactly what’s selling well and jump on trends quickly, helping them to invest their short order budgets wisely. “Features like system Recommended Reordering to replace manual Purchase Orders are especially useful and can reduce buyers’ workload,” says Royall. “Automated stock replenishment, with the ability to dynamically set minimum and optimum stock levels, can add further time saving and accuracy, in turn helping to reduce over-ordering on unpopular items or fringe sizes and costly markdowns.”

Stick to your budget

Budgeting tools, such as Futura’s Open-to-Buy feature, can be extremely useful as they enable retailers to set financial boundaries. With a full range of budgetary functions, they allow users to track how much inventory they need and available spend, ensuring that the right level of stock is available whether in store or online. 46 | boutique. | MAY 2019

“By analysing sales performance and other factors, Open-to-Buy provides the framework for you to manage your inventory, plan purchases and budget effectively,” says Royall. “It means you can track how much you have available to spend on new inventory and make buying decisions without getting into trouble.” Royall recommends looking for solutions that are fully integrated with your chosen retail system, rather than an add-on function which could prove difficult to operate - especially if you have to load in sales and product data from other areas of your business. She adds: “The most useful Open-to-Buy tools are fully embedded and fully interactive with multi-dimensional product hierarchies. These allow you to manage both seasonal and core products and include What-if functionality to gauge the effect of buying one range over another, or removing a range altogether.” Although you may be cautious of introducing new technology, making informed buying decisions using concrete data can only be good for business. Because having a clear picture of what has previously sold well will help you prioritise the brands and products you need to bring in next season. As Gregoriou concludes: “In today’s uncertain economic climate, maximising sell-through while minimising discounting should be at the top of every retailer’s agenda.”

PROMOTION

Power players

Be inspired By the top fashion indies on the new remarkaBle retailers list Four of the UK’s 14 most innovative independents are from the fashion sector, reveals a new list curated by Vend and the British Independent Retail Association (Bira). Expertly selected from 1,000 stores, the Remarkable Retailers list highlights the indies making outstanding contributions to local high streets as well as championing their innovative approach to retail. Those making the grade include Shoreditch-based sunglasses and apparel retailer

Hot Futures, Brick Lane menswear boutique Number Six, Cheshire-based womenswear group The Edit and Portobello Road’s menswear outlet Tonic. Founded in 2009 by Jake Hardy (pictured above), Number Six excels in providing a concise and individual selection of menswear that is based on quality, longevity and timeless design. Always looking to innovate, it has also introduced its own iOS

app that allows regular customers to be alerted when the latest stock is hitting the shelves. “These Remarkable Retailers differentiate themselves by their unique products and customer experiences, but are united by their innovative use of retail technology to support their success,” says Higor Torchia, UK country manager at Vend. View the full list at Vendhq.com/uk/ remarkable-retailers

The UK’s best independent retailers choose Vend point-of-sale.

V1736

Vend point-of-sale is everything you need to run your retail business. We give you the tools you need to make smarter decisions, save time, and grow your business - from easier inventory management, to customer loyalty, to selling across multiple stores and online. Vend powers leading fashion retailers, whether you have one store or 20+.

vendhq.com/uk

may 2019 | boutique. | 47

WWW.KOMODO.CO.UK sales@komodo.co.uk (0)207 722 3523

Shop Talk

Industry opInIon

Renewed Energy

sArAH sEWELL, EnErGy, stAMFord

taying ahead of the curve is essential for retail survival. This month we find out how one Stamford independent has reinvented itself over the past two decades to continue to appeal to shoppersâ&#x20AC;Ś MAy 2019 | boutique. | 49

SHOP TALK

Here come the girls EstAblishEd in 1998, EnErgY in stAMford continuEs to lurE shoppErs with its fun cAMpAigns And EvEr-frEsh ApproAch

l-r: sArAh sEwEll And clAirE wEbb

Starting small

Today the business bears little resemblance to its humble beginnings. Back in the late 1990s, when Sewell was fresh out of college, she spotted an empty “cute little shop” and let her

SHOP TALK then moving into a “clubby” phase. “It matched my carefree youth,” says Sewell. These days Energy offers “something for everyone,” covering both womenswear and menswear with a core focus on denim. The store carries a strong selection of jeans from brands including Levi’s, Lee, Replay, Scotch and Soda, Pepe and Joe’s Jeans. Meanwhile, it also offers classic footwear styles “everyone wants in their wardrobe” from the likes of Birkenstock, Adidas Originals, Reebok and Superga. Other key brands include A Postcard from Brighton, Yaya and Scotch and Soda alongside newer labels Haven and Eb and Ive. By 2008, Energy had outgrown its premises and the owner opened a second store in pedestrianised zone in Stamford, closing the original soon after. This is now the flagship store and operates alongside Energy’s e-commerce site (Energy-clothing. com), which offers an edited version of its range.

IMAGES BY ALEXANDRA WALLACE PHOTOGRAPHY

Being proactive

SHOP TALK Sewell and Webb also post weekly video content to introduce the latest stock additions inside the store. Usually posted before the weekend, Energy will typically see an uplift in footfall and sales: “About 50 per cent of our weekend trade inside the physical store is people coming in with screen shots of what we’ve posted,” says Sewell. “We get husbands coming in asking for pieces that wives have seen online and we getting women visiting us who have spotted something they just need to have. It works very well.” Although the indie does sell a small selection of its stock online, Sewell says its website acts mostly as “a shop window” for the bricks-and-mortar store. “We haven’t got the time to really focus on e-commerce,” she says. “But we do have good regular online customers and a decent amount orders.”

Local champion

Sewell is also the driving force behind a local campaign in Stamford created to promote independent retailers. Last November, the owner says the store was suffering from a dip in footfall. So rather than waiting for it to pass, she decided to do something about it: “We’d had a good year up until then but footfall began to wane and I was worried about not being able to shift stock,” she says. “So I rang the

52 | boutique. | MAY 2019

local paper and said Stamford was launching a new shopping campaign. We arranged for a photographer to come and take a picture of the town’s independents and over 200 people turned up! After that we started a hashtag online and made stickers for all the shops to put in their windows.” The hashtag #shopstamford has amassed over 6,000 posts to date. Sewell also worked with a young film maker to create a short video to be used online. Featuring several of the town’s retailers and staff singing to

Maria Carey’s All I Want for Christmas, the video was shared extensively across social media and has received over 100,000 views on Youtube. Energy’s owner says the campaign made a big impact in the town and the store went onto have one of its “best December selling periods in six or seven years.” She adds: “We had lots of people coming in and telling us that they’d done all of their Christmas shopping in Stamford – it was fantastic.” But as with the majority of indies today, Energy does face its challenges. According to Sewell, stocking big brands is becoming increasingly difficult - despite them being well coveted by customers: “We face huge competition online,” she explains. “Big brands will go on sale early or do silly promotions. Some are also placing bigger demands on stockists when it comes to minimum order requirements, particularly if you want to sell online.” So for now, in the thick of today’s economic uncertainty, the business owner says she is simply focused on “keeping going.” She concludes: “It is as black and white as that at the moment. Christmas was amazing and we are hoping for a good SS19 season. We have a great store and product lineup - we just have to keep reminding our customers that we are here.”

ow n es i r t En

en p o

GODDIVA

A celebration of e UKâ&#x20AC;&#x2122;s est ashion ndependents,

ndividuals and rands Enter online at:

www.boutique-magazine.co.uk Follow us on Twitter and Instagram for the latest news and updates

@boutiquemag |

@boutiquemaguk

SHOP TALK

“I love helping people make the connection between the products and the emotional involvement that goes into making them” Shangami S muthamani iS the founder of SuStainable womenSwear label neSavaali What is your career background?

I love all creative expression and fashion was always my lifelong obsession. I studied Textiles and Knitwear Technology at one of the most prestigious fashion schools in India before completing a master’s degree in Fashion Business Management in Nottingham. My professional career began as assistant designer before I progressed to designer and brand manager for large fashion chains.

Why did you want to launch your own fashion label?

I wanted to honour the huge textile heritage and craftsmanship of my Indian heritage. In May 2013, I finally sat down and brainstormed the full concept for my brand – Nesavaali, which means the ‘weaver’ in Tamil. I have been working on the inception of the brand ever since, researching and finding weaving communities to work with, and putting the whole framework for the brand in place. Nesavaali is in many ways my tribute to the weavers and weaving communities of India.

What makes Nesavaali unique?

Nesavaali is all about the unique aesthetic in the lifestyle of an urban woman. Our designs are both modern and refined, creating a staple statement. Fabric is our canvas; it is meticulously curated, designed and developed. We are intricate, rich, bold 54 | boutique. | maY 2019

and fresh.

How would you describe the debut collection?

The line includes blazer dresses, mini and maxi dresses, skirts and jumpsuits in neutral as well as vibrant tones that reflect the key trends of the season. Each piece features high class craftsmanship.

How has the brand been received by buyers so far?

The design speaks for itself. Buyers who have already bought into the range said that it is something that their customer is going to cherish. Principally we are an ethical and sustainable brand with purpose and the fashion industry is learning to accept and encourage brands like mine.

Which collections are you working on now?

I am in middle of finalising the AW19 range, which has some great coordinates and dresses.

Why do you think sustainable fashion is so important? I love helping people make the connection between the products and the emotional involvement that goes into making them. When we are reminded that there is a maker behind our consumption, we start to consider more and more about the items and about the lives of those who made them. This is so important when it

comes to ethical living and breaking the habit of fast fashion and disposable clothing.

How do you plan to grow the label in the future?

Often when starting a business people tend to jump right into designing the logo, creating a website and scheduling look books, but they tend to miss a key step in creating a successful business: their brand foundation. Every bit of research that I did for Nesavaali is about the customer experience, which is extremely important to me. I believe it determines the kind of message the brand sends to its audience. The plan is to continue to work hard and focus on the future. My vision is for Nesavaali to become a successful global brand that is well-recognised and trusted by our customer base. I see the brand selling not only through our website, boutiques, store groups and department stores but I also envision opening a couple of retail stores where clients can have an eclectic experience in the coming years.

SHOP TALK

“Growth is good for business but this success comes at a high environmental cost” HAri KrisHnAdAsAn, owner And MAnAging director of cApri clotHing, on sustAinAble fAsHion

“S

ustainability is becoming increasingly important to brands and consumers as we become ever more conscious of our environmental impact. But to stay looking stylish, the fashion industry consumes a lot of resources and makes a lot of mess. The focus is now on a move away from fast fashion. However, recent financial reports from Primark suggest that we have a long way to go. “Crude oil has to be extracted to make synthetic fabrics while water and pesticides are used to grow cotton. The extraction of crude oil, the basis of polyester, can produce toxic leaks and spills - generating polluted wastewater that ends up in our ecosystem. Polyester requires chemical rather than natural dyes which contaminate groundwater sources. “Both polyester and nylon expel miniscule particles that contaminate sewage and contribute to the microplastic polluting the world’s oceans. Polyester is not biodegradable, so it ends up in landfill or is burned. Shockingly, it’s estimated that less than 1 per cent of textiles is recycled. “So natural fabrics are better for the environment, right? In fact, cotton is an incredibly water-intensive crop. The amount of water required to make a single cotton t-shirt is enough to sustain a human being for three years. Following the growth of fast fashion, carbon emissions from textile production exceeds that of all maritime shipping and air freight combined. Some brands are using organic cotton that is grown without pesticides. However, it uses the same amount of water as regular cotton. “Fashion is a big business with annual worldwide revenues of well over £1 trillion. The industry supports hundreds of millions of jobs, accounting for over a third of total employment in some countries. And it is still growing: a recent report predicts a rise of 63 per cent in overall fashion consumption between now and 2030 with increased demand from developing countries. “Growth is good for any business. It’s just unfortunate that all this success comes at a high environmental cost.”

ZOHARA

SUPPLIER DIRECTORY Accessories Accessories by Park Lane Unit I6B, Hornbeam Park Oval, Harrogate, HG2 8RB T: 01423 868362 E: sales@parklaneonline.com W: www.parklaneonline.com Facebook: AccessoriesByPL

Lesser & Pavey Ltd Suppliers of Quality and Original Products - V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery. T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk

Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, orders@britstitch.com W: www.brit-stitch.com Instagram: @britstitchuk

Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Covert Clip Wallets 12 Rosedew Road London W6 9ET T: +44 7900 910 493 E: sales@covertclip.com W: www.covertclip.com

Esperus Systems Ltd Providers of technology fashion business solutions since 1986. We provide the complete integrated Multi-Channel system, Retail, ePoS, eCommerce, Wholesale and Production. Contact: Greg Gregoriou T: 020 8920 9888 E: Greg@esperus.com W: www.esperus.com

Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com Joules For more information or to book an appointment contact our trade team T: 01858 435261 E: trade@joules.com W: www.joules.com Koruma Limited Chessington Business Centre, Cox Lane, Chessington, Surrey, KT9 1SD T: (0044) 020 37 45 56 86 E: info@koruma.co.uk W: www.koruma.co.uk

Business

Mode Retail Ltd (fashione) Multichannel, Epos & Stock control systems for fashion and footwear boutiques. Unit 6, Clarence Street, Chorley, Lancashire, PR7 2AT T: 01257 220205 E: sales@fashione.co.uk W: www.fashione.co.uk Paraspar Online Fashion Retail specialists â&#x20AC;&#x201C; Building successful ecommerce sites since 1997 0208 238 5860 www.paraspar.co.uk info@paraspar.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

56 | boutique. | MAY 2019

Visualsoft Ltd Contact: brand@visualsoft.co.uk T: 01642 633 604 W: www.visualsoft.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk La Paire La paire is a boutique shoe brand specialising in handmade Spanish leather sandals. The focus is quality, comfort and design create wearable and timeless styles. 141 Priory Road, London N8 8NA Contact: Amy T: 07976 633 723 E: info@lapaire.co.uk W: www.lapaire.co.uk

Menswear Joules For more information or to book an appointment contact our trade team T: 01858 435261 E: trade@joules.com W: www.joules.com

Stock Clearance LSS Services T: 0208 952 5208 E: stock@lssserevices.co.uk

Womenswear ABSOLUTE The Point, Showroom 3, 173-175 Cheetham Hill Road, Manchester, M8 8LG T: 0161 228 6966 E: viv@absolutefirst.co.uk Capri Clothing T: 0203 819 0819 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk

SUPPLIER DIRECTORY City Goddess/Goddiva/Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Crea Concept UK Ltd 34/35 Eastcastle Street, 1st Floor, London, W1W 8DW Contact: Paulette Cohen T: 020 7 436 0631 E: paulette@creaconcept.co.uk Emreco Impeccably versatile collection of original designs, with style and quality. T: 0845 345 1914 E: info@emreco.co.uk W: www.tradeatemreco.com

LevelOne Showroom One of the UK’s leading fashion agency, Level/One Showroom is a multi-branded distributor representing the most exciting premium European and American brands. Our aim is to build close partnerships with our retail partners within the UK & Ireland. Brands: Soia & Kyo, Parker Smith, South Parade, Go Silk, Chaser, VLT’s by Valentina, Oats Cashmere, Claudia Nicole, Sophie, DEX Clothing Contact: David Smith T: 020 7288 8704 E: david@leveloneshowroom.com W: www.leveloneshowroom.com

Diane Sykes Showroom: Gilmoora House, 3rd Floor, 57-61 Mortimer Street, London, W1W 8HS T: 07906 070081 Head Office: 77 All Saints Street, Hastings, East Sussex, TN34 3BH Telephone 07906 070081

Lisette L Montreal Perfect Fit and Always in Style - your Lisette L Montreal UK Agent: Liz d’Esterre Fashion Agency T: 07956216801 E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com Ireland Agent: LFM Agencies T: 00353 87121 4857 E: sales@lfmagencies.com

Extravagance Brands: Sarah Pacini, NY77design Contact: Nazma Chaudhry T: 0207 636 1280 M: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

Lyn Burns Fashions Showroom: 1st Feb – 3rd Mar 2019 44 Hallam St, London, W1 W6JJ Brands: Simclan, Vetono, Backstage, One Life, Nor Admin Office: 01737 851141 M: 07711847275 E: lynburnsfashions@yahoo.co.uk

Joules For more information or to book an appointment contact our trade team T: 01858 435261 E: trade@joules.com W: www.joules.com

MDA International Fashion MDA are a multi-branded womenswear fashion and distributor working with the very best independent boutiques across the UK & Ireland. Brands: Lauren Vidal, La Bottega di Brunella, Gershon Bram, Mama b, THING, Chiara Cocol, Mes Soeurs et Moi, TRINE KRYGER SIMONSEN T: 0207 971 1084 Martin, Phil & Hannah E: office@mdainternational.co.uk W: www.mdainternational.co.uk

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 T: 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com

Michael Dawson Fashion Agency Brands: BIGGI M, KJ Brand, Laurie, Mona Lisa T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com OD’s Designer Clothing Contact: Chris O’Dea T: 01744 730985 E: ods1@btconnect.com W: www.odsdesignerclothing.com Partners In Fashion (2019) Limited Brands: Erfo, Just White, Lecomte, Lucia, Rabe, Relaxed By Toni, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Sarah Tempest/Tempest Designs Italian Clothing Supplier Contact; Michael Webster T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk TCA Established in 2009 TCA Showroom has become one of the leading fashion agencies and distribution for womenswear within the UK and Ireland. TCA showroom specialises in distributing fashion European brands, from fast fashion to premium and contemporary labels. Brands: Access Fashion, Cara, Compania Fantastica, Coster Copenhagen, Cristina Gavioli, Denim Hunter, Desigual, Fracomina, Freequent, Garcia, Goa Goa, Grace + Mila, Ioaku, Kaffe, Naf Naf, Salsa, Silvian Heach Contact: Dahlia T: 020 3432 6385 E: sales@tcashowroom.com W: www.tcshowroom.com YM Fashion Co (UK) Ltd Showroom, 78 Margaret Street, London, W1W 8SZ Contact: Pauline Sawyer T: 020 7436 8576 E: pauline@yaccomaricard.com

MAY 2019 | boutique. | 57

Donâ&#x20AC;&#x2122;t miss out! Subscribe now at www.boutique-magazine.co.uk or call us on 01795 509106 ADINI

2 Dragon A4 Advert 10-01-2019.qxp_A4 Bleed 11/01/2019 10:12 Page 2

Dragon Display Syﬆems Manufacturers of Wall and Centre-shop merchandising systems for clothingrelated retailers: fashion, lingerie, urban, casual, formal, country, with 4 stylish systems. We are happy to work direct with retailers or with their designers and interior contractors, and can supplement standard ranges with bespoke or modified designs. More to see at: • www.dragondisplay.co.uk • Tel: 01952 290055 • Fax: 01952 290056 • Email: sales@dragondisplay.co.uk

Display Systems Ltd DESIGNED AND MANUFACTURED IN THE UK

LONDON | MANCHESTER | DUBLIN sales@tcashowroom.com Tel: 0203 432 6385 www.tcashowroom.com

Immediate Delivery