E brouchre shaker barschool and bar consultancy 2016

C o n s u l t a n cy

Shaker Bar Consultancy

WWW.BARCONSULTANCY.COM WWW.SHAKER-UK.COM

Shaker BarSchool Professional Bartending Qualifications Leading to Professional Bartending Jobs

International Bartenders Course

Advanced Bartenders Course

Molecular Mixology Course

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WWW.SHAKER-UK.COM

World class customer service workshops Free-pouring techniques & accuracy Essential mixology techniques Competent knowledge of classic & contemporary cocktails In-depth product knowledge of spirits & liqueurs Speed of service

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Advanced free -pouring techniques & accuracy Advanced mixology techniques & practices In depth product knowledge & comparisons Extended range of cocktails Ability to start creating your own cocktail recipest-up

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A practical understanding of the main molecular techniques including, spherification, foams & airs Knowledge of basic molecular ingredients & their safe use in molecular mixology Knowledge of how to implement practical molecular techniques into a working environment

Shaker BarSchool International Bartenders Course

Learning Objectives • • • • • • • • •

World class customer service workshops Free-pouring techniques & accuracy Essential mixology techniques Competent knowledge of classic & contemporary cocktails In-depth product knowledge of spirits & liqueurs Speed of service The course is certified by Shaker BarSchool and the Hospitality Guild Optional WSET level 1 in spirits qualification Complimentary UKBG membership

The international bartenders course is the essential bartender training course for every bartender starting their career in the drinks & hospitality industry. As a newcomer to the world of professional cocktail bartending the international bartender course give you the practical skills & theoretical excellence to make you a winning candidate with employers.

This is an ever evolving course that changes as the drinks industry does. Guaranteed to develop your bartending skills for the current drinks industry.

Wine & spirits education trust (wset) level 1 in spirits Do you want to gain an additional qualification whilst studying for your diploma in international bartending? Shaker BarSchool are proud to be an approved programme provider for the wset level 1 in spirits. This qualification in a globally recognised in over 60 countries so really adds extra employability to your cv.

Suitable for complete beginners as well as the developing bartender; the intensive 5 day bartenders course is designed to boost your confidence & skills as a bartender, giving you real world experience behind a fully functioning cocktail bar; skills that are transferable to bars, restaurants & hotels & not just in the uk but globally through the world.

Shaker BarSchool Advanced Bartenders Course

Learning Objectives • • • • • • • • •

Confidence in creating innovative cocktails Mixed drinks dna, understand & discover many more mixed drink family members & their dna Confidently apply substitution & modifier theories into modern & current cocktail concepts Discover lost & forgotten classic recipes & vintage cocktails Creating syrups, sherberts, infusions, reductions & dehydrated garnishes Advanced drinks making skills including, throwing, swizzling & rolling Round building Batching, vatting & ageing drinks Comprehensive spirit category tasting partly conducted blind so as not to be biased by brands & bottles, to help you hone your tasting & advanced flavour detection skills • The course is certified by Shaker BarSchool • Complimentary ukbg membership

The advanced bartenders course is a practical hands on course, designed with modern bartending at its heart. Throughout this course you will focus on creativity, experimentation & learning.

Throughout the week all your learning will focus you towards your end goal of presenting 2 drinks.

Drink one will be allocated to you by tutor, you will design & create your own twist on a classic mixed drink family member, this is your chance to put into practice the new skills you have learnt for example infusions, homemade syrups & sherbets. Drink two will be a classic, vintage or forgotten cocktail of your choice, researched & presented with historical context, through research & experimentation you will find a preferred recipe By the end of the advanced bartenders course you will have gained specialist practical cocktail skills that are transferable into any working bar scenario, from independent bar to 5* hotel.

The advanced bartenders course is an intensive course so we recommend that all students have either graduated from our international bartenders course or have a minimum of 2 years cocktail bartending experience,

Shaker BarSchool Molecular Mixology Course

Learning Objectives • • • • •

A practical understanding of the main molecular techniques including, spherification, foams & airs Knowledge of basic molecular ingredients & their safe use in molecular mixology Knowledge of how to implement practical molecular techniques into a working environment Understand the endless practical applications of molecular mixology Be capable of producing various molecular mixology cocktail to a high standard.

Over the last several years molecular mixology or MM has become common practices & making its way onto the menus of some of the best cocktail bars in the world making cocktails a full sensory experience for the drinker.

The molecular mixology course will introduce you into this world & open up a playground for you to experiment & create world class cocktails.

This course covers the unique techniques used in cutting edge luxury cocktails & the practical applications of science in the bar.

Shaker BarSchool

Visit the website for prices, dates & new courses

Packages

www.shaker-uk.com

Course Packages Book a package & save!

The Professional Bartenders Package

The Advanced Professional Bartenders Packge

The Master Bartenders Package

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• Advanced Bartenders Course • Molecular Mixology Course

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International Bartenders Course Advanced Bartenders Course

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International Bartenders Course Advanced Bartenders Course Molecular Mixology Course

Shaker Bar Consultancy Creating & Delivering World Class Food & Beverage Concepts

Who We Are & What We Do Operational Design 1.

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Designed by bartenders for bartenders Ergonomic design Increase speed & flow of service Brand & equipment procurement

Food & Beverage Design 1.

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Reduce costs Increase speed of service Innovate & excite Improve customer experience

Training, Implementation & On-site Support 1.

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Plan, implement, monitor Select, motivate & generate key players Reduce staff turnover Customer focused

On-going Support 1.

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Plan & structure for the future Train & retrain Update & reignite Monitor customer satisfaction

Shaker Bar Consultancy Operational Design | What We Do

Operational Design Advise on the operational design, procurement, specification of equipment & ergonomics of bars.

NB. Elements of this will need to be designed in line with f&b menus & once these have been signed off.

Under bar systems design & build Shaker offer a turnkey solution for designing & building cost effective & highly efficient operational stainless steel barsystems, designed by bartenders for bartenders.

Equipment & product procurement Shaker advice on the procurement of essential equipment, glassware & bartools required to fulfil the potential of the program & look at your current purchasing deals.

Shaker Bar Consultancy Beverage Design | What We Do

Beverage Design Research, procure beverage offers across outlets.

Drink design We propose to select & create a thought provoking & innovative drinks menu, incl; beers, wines & spirits, soft drinks, non-alcoholic cocktails, classic cocktails & signature cocktails.

We would also create the drinks recipes & lay out the written concepts for print, again working closely with you to execute the brand & standards throughout.

Shaker Bar Consultancy Staff Training & Development | What We Do

Training, Implementation & On-site support Design an induction food & beverage training program that can be delivered resort-wide...To include modules that take care of compliance, service, knowledge, skill & delivery.

Support outlets with opening & implementation of service, standards & delivery for opening period.

Training program design Our team works harmoniously with your management team to tailor your training program to the needs of the management, team & brand; we research, design, write, prepare, implement & maintain our client’s in-house training manual.

Recruitment & auditions Having recruited & trained thousands of hospitality professionals, our Team have a keen eye for talent & our business has a network with a global reach. We propose to tap into this resource to find the best People for your operation. We also recommend conducting auditions As part of the selection process, which we are happy to host & assist With on-premise or at the Shaker BarSchool.

On-site support for pre & post opening Shaker offer their full support for your team during the stressful stages of pre & post opening of your venue, to ensure that everyone is comfortable in their role & responsibilities.

Staff training & development Whether your aim is to develop your current team or to train your new recruits, our programs are designed specifically to suit. We offer comprehensive development programs which incorporate a program designed for initial & on-going monitoring, training, & examinations.

Shaker Bar Consultancy On-going support & Training | What We Do

On-going Support Implement, maintain & build standards throughout f&b team Staff turnover support We work in a transient industry & staff turnover can be over 50% p.A. Shaker can ensure that service standards are maintained using a solid induction & trial process with new recruits.

Long term learning & development structure Shaker will work with you to provide a full development process for your staff, from induction through to beverage management level training incl. WSET & train the trainer. This will motivates the team & reduce staff losses.

Menu reviewing & service standard auditing Shaker, under your guidelines, can refresh menu’s & review operational policies to ensure that you are always offering fresh ideas & efficient service.

We can run a mystery shop process to monitor the high quality of service & knowledge of your team.

Shaker Bar Consultancy Creating Food Concepts | What We Do

Food Concepts Monitoring & improving finance & cost control Creating food concepts Designing & installing kitchens & equipment Waste saving strategies Training kitchen & front-of-house staff Example of past worked carried out Creating brand new concepts for global hotel companies; devising waste saving strategy for corporate clients; evaluating restaurant/hotel opportunities for would-be purchasers; devising & implementing management systems; monitoring & improving finance & cost contro; plotting future strategy for larger companies; writing tender documents for high profile opportunities; fund-raising for start-ups or business development; one-to-one start-up advice to new businesses; recruitment advice & strategy; coaching & advising michelin-starred chefs on business opportunities; training kitchen & front-of-house staff; designing & installing kitchens & equipment; fact finding, research & industry reports, liaising with media & pr partners; product development; critiquing cooking; menus & wine lists; writing copy for in-house & marketing material; successful exit strategies & business disposals.

Shaker Bar Consultancy Our Specialists | Who We Are

Adam Freeth

Stuart Rosenblatt

Amit Sood

Adam formed Shaker as part of a BA & MSc in Business Management & Entrepreneurship coupled with his bartending exploits throughout the UK & Europe.

With over a decade of experience throughout the bar industry. Having tended bar for the rich & famous, Freeth has also appeared on TV as an authority on drinks & appeared in national & international trade press. Adam has been responsible for designing dozens of training programs & training over 2000 bartenders since 2001 & has taken the Shaker brand globally, from Hong Kong to Cape Town & St Lucia. 2009 also sees the global launch of Adam’s book titled Professional Bartending, now in its 2nd Edition & sold globally.

Stuart has been working in the drinks industry for over 20 years within varied styles of outlets.

Stuart’s early years was working in seaside hotels & then Tenerife nightclubs, but got himself to London & built his professional skills managing the infamous Met Bar, Metropolitan Hotel, producing classic drinks for A list celeb’s & Royalty. His Operational & Training skills have led him to set up & manage high-end establishments including, Met Bangkok, Mandeville Hotel, Intercontinental Park Lane.

More recently working with Molson Coors, training staff & consumers in the love of beer & food, although his passion has always been for the classic cocktails & the belief that you don’t have to be a 5 star hotel to offer 5 star drinks & service.

Amit is a veteran bartender & trainer having started his career in the TGI Fridays & Navajo Joe fame of the 90’s & then worked throughout the Maxwell Group in various sites. His experience has taken him around the world with stints in Australia & consulting on projects for the Raffles Hotel Group in Japan, before heading up the Purple Bar at the Sanderson & serving the Queen at the Ritz. As a trainer Amit has been involved in writing & executing various national programs for Diageo, Coors, Coca Cola & Brown Foreman, WIRSPA. With Kenyan roots, combined with his original training as a chef, Amit truly understands balancing flavours using spices & aromatics.

Talented, Creative & Diverse

Shaker Bar Consultancy Our Partners | Who We Are

The Business of Beverage

The Business of Food

Specialist Partners

Our consultancy team, have an accumulative experience of over 100 years within the hospitality industry. A diverse group of people who have worked in various bar styles, both nationally & internationally.

These including; 5 star hotels, private member cocktail bars, hi-volume branded bars & night clubs. Their experience also comes from the other side of the business whilst working with drink brands such as Diageo, Molson Coors, Maxxium, Inspirit, Brown-Foreman, etc.

Managing & owning bars have given the team a complete understanding of what is involved in getting a venue off the ground, maintaining its standards & delivering profit & long term goals.

Our food consultant, is a dynamic & charismatic food professional with a career that has encompassed many of the aspects of the food business. From award winning chef, to acclaimed food writer, restaurateur & business consultant. Bringing in-depth F&B expertise to any project, & has a range of knowledge & clients from high street cafÊ to Michelin starred gastronomy.

We have spent the last few years, gathering tried & tested, individual & business specialists, that can assist in delivering a project from start to finish.

These specialists include; acquisitioning, licensing, marketing & social media, interior designers, revenue management, recruitment & many others.

Shaker Bar Consultancy Case Studies | Who We’ve Worked With

Case Study: Resort World Birmingham Type: Casino Group Location: Birmingham Multi-facetted f&b offering’s within a brand new hotel casino complex Bar design & equipment advisors Complete drinks offering for each concept Bartender & server training program design Pre-opening & on-going support team

Case Study: Gas Street Social Type: Independent Casual Dining & Drinking venue (owner operated by Shaker UK’s MD) Location: Mailbox -Birmingham From creating a conceptual brand to realisation of our own £1m project A brand concept designed, for expansion Bar’s operational design & project management Recruitment workshops, Pre/post training plan & implementation Complete beverage concept design On-going training & design retainer

Case Study: Edwardian Group London Type: Hotel Group Location: Mainly London (14 sites) Designed training modules as an extension to their existing training academy Designed & Trained in a brand new menu offering that will work for all of their beverage outlets Retainer Package, offering a monthly development training program

Location: Mayfair Hotel Fast turnaround concept & delivery Exclusive range of signature cocktails created & trained High volume but 5 star delivery On-going support & development program

Case Study: Barrio Bars Type: Group Operator Location: London Cocktail menu re-engineering - “Increased speed of service by 30%” Full training program design for 50+ bartenders Improve gross margin across all cocktails - “Increased g.P. By 1% across the group & Reduced wastage by 20%”

Case Study: Churchill Bar Type: 5* Hotel Group Location: London Underbar systems design World class service training - “service with flair & finesse from bar to table” Cigar matching Photography & styling “Gave the team the knowledge, passion & confidence to interact with their guests”

Case Study: Lost & Found Type: National Group Location: Birmingham Bartender & server training program design Cocktail menu design Photography & styling Equipment procurement

Case Study: Nightjar Type: Bar Location: London Training program & bar training Beverage concept design Cocktail menu design Brand procurement Photography & styling

Case Study: Masala Zone -Soho Type: Privately owned Restaurant Group Location: London Area Complete beverage concept design Recruitment workshops, Pre/post training plan & implementation Procurement advice of essential stock & equipment Retainer package, offering on-going consultancy & training support as & when required for the needs of the whole masala zone group

Why Shaker?

Internationally recognised bartender training academies & consultancy with local knowledge & a Global reach.

Official training providers of the United Kingdom Bartenders Guild Training Modules Kite Marked by The Hospitality Guild Wine & Spirit Education Trust Approved Program Provider Be inspired & educated by some of the top bar trainers in the UK, with a combined experience of over 100 years in the bar industry.

Shaker BarSchools are the longest established & largest contemporary bar training company in the UK. Shaker has inspired & educated 1000’s of hospitality professionals since 2001, some of which have won national & international bartender competitions & are now working in some of the best bars on the planet – Savoy Hotel, Connaught Hotel, Nightjar, Match Group, Sandals Group, MGM Grand Vegas, Marriot Hotels, QM2 & many more.

2009 saw the global launch of Adam Freeth’s Book – The Professional Bartending Guide.

Contact Us If you need to know more here is where you’ll find us; Shaker Consultancy a: Shaker HQ, Jubilee Centre, B5 6ND.a: Shaker London, 119 Hampstead Road, NW1 3EE. t: +44 8707 202 877f: +44 8704 877 157 e: stuart@shaker-uk.com w: www.shaker-uk.com - training www.barconsultancy.com - consultancy