isn’t just a marketing technique, it’s the future.”

is built upon, The Corner London City features solar panels on the roof and rainwater showerheads.”

Germaine explained that ten years ago when it was Qbic hotel, these were all pretty novel ideas but realised now, these factors are imperative to the hospitality sector.

The venue also offers a unique answer to guest’s allimportant morning coffee. Despite there not being in-room coffee machines or kettles, there is a station on each floor where visitors can help themselves which helps to cut down on energy usage.

Germaine explained that amongst their plethora of sustainable initiatives, they offer guests rewards if they don’t opt to have their room cleaned every day: “Guests can redeem a voucher for a drink at the bar if they opt out of getting their room cleaned. This is a way to save on cleaning materials, water and energy.”

With all of these fantastic techniques to be London’s Greenest Hotel, we were intrigues to find out how the label makes up and contributes to the venue’s successful marketing strategy. Germaine revealed that the hotel is now at a stage where the team feel like they have to do more: “Before, the title was solidly ours but other venues are catching up and that’s a good thing, it’s great and it keeps us all on our toes.

“Sustainability isn’t just a marketing technique, it’s the future.”

There are many elements which other hotels can learn from The Corner in order to take and apply to their businesses to boost footfall. Germaine admitted that through his experience in hospitality, he has witnessed a behavioural change in both the hotels themselves and guests to not be afraid of leading the way - people will follow.

Germaine finished by advising other overnight stay venues to “be bold.”

“Back yourself on how you’re going to implement your own sustainable programme.” As a venue that waves the flag for all things sustainability, it’s always good to hear about how success is impacted from the horse’s mouth in someone like Germaine. With green initiatives becoming a necessity for the hospitality industry, now is the time to learn from venues like this one, take various measures and reduce your environmental impact.

@thecornerlondoncity