Documentary lifts the lid on the world of hair extensions

Great Lengths has launched a captivating documentary, BEYOND HAIR EXPECTATIONS, developed as part of two documentary seriesVision 2045 of The Economist, and Innovation and Disruption Leaders of CBS News.

The documentary tells the story of the the family-run business, which has been defining excellence in the world of extensions for over 30 years. Viewers learn about the production process, including the way hair is sourced and how the company achieved its prestigious B-Corp Certification, as well as insights from the brand’s salon partners and ambassadors, including James Henderson, owner of the M Hair Extensions in Nottingham, and Great Lengths’ global Little Princess Trust Ambassador.

The storytelling aims to provide insight into the hair extensions industry and the work undertaken by Great Lengths. The focus of BEYOND HAIR EXPECTATIONS follows the brand’s sustainable and innovative production process, as well as the main ethical values of the company.

greatlengths.com

yuv ® appoints first UK Colour Ambassador

Beauty tech company yuv® is excited to announce the appointment of Samantha Cusick as its first UK colour ambassador. Samantha, a respected colour expert and owner of two salons in London; with a third location opening this year, will work with yuv® to promote the brand’s innovative and sustainable approach to professional hair colouring.

“I’m thrilled to be working with yuv® and to be part of the brand’s mission to transform the hair colour industry.” said Samantha.

As part of her role, Samantha will also participate in events and education programs designed to help stylists and salon owners stay up-to-date on the latest trends and techniques. She will feature in brand marketing campaigns and on social media channels, providing inspiration and guidance to the brand’s growing community of professional stylists and colourists.

yuv.co