Salon of the Month Totally Polished, 16 Tyne View Newcastle.

Owner of Totally Polished, Tina Bell revealed that the secret to her salon standing out is down to the training of her nail artists. Each of her nail technicians are trained individually, Tina teaches her personal style of nail art in her training which gives her confidence that the quality of work throughout her salon is consistent: “This, for me, is extremely important as I know the clients are getting the exact same treatment from the team as they would if I was doing it myself.”

To elevate their services further, Tina ensures her nail technicians have regular training so they are always performing at their best and keeping up with the current trends in the industry.

The award-winning nail salon strives to deliver unique nail art on each client, also offering the latest styles to remain topical and entice new clients through the door. To achieve the best results on their clients, Totally Polished uses Pure Nail products.

Owner Tina, began using Pure Nails when the brand had only just launched their core colours, now a big name in the nail industry with a plethora of ranges and colours to choose from, Tina still swears by Pure Nails easy to apply, shiny and pigmented polishes.

Tina explained about when she first discovered the Pure Nail range: “I bought a few colours, a base coat and a top coat from a local wholesalers. Within an hour of trying the Pure Nails polishes, I was back to buy the rest of the 38 core colours they had released. The quality and coverage of the Pure Nails collection compared to the other products we had in our salon were a million times better, so it was an easy decision to move over to Pure Nails.”

As Tina’s experience and role progressed in nails, she partnered with Pure Nails. Her relationship with Pure Nails opened up invaluable opportunities for Tina to progress further in the nail industry. “I opened up my own training academy and became the sole provider for the Pure Nails Training Academy.” Tina added.

All of Tina’s training courses are accredited by Pure Nails, which enhances the sense of professionalism for her students and helps her eligibility when marketing the courses.

“Both my salon and training academy are supported by Pure Nails, the visually pleasing branding flows through the spaces which looks extremely professional. We get a lot of clients contacting us for a specific Pure Nails service because of this.” Added Tina.

For Tina, a large part of the success of Totally Polished is down to the high quality of the nail products she uses. “It’s important to use a professional brand in your salon that you have confidence in. Having a brand what gives you everything you need to perform at your best also means you know that the products work exactly as they should and won’t give you any issues with the breakdown of products.”

In a competitive industry, standing out on social media is key to entice new clients in to your salon. Tina revealed that she had tried a variety of different social media styles but found that what worked best was not over posting and not trying too hard to showcase different styles. For example, if your salon specialises in a classic French tip, keep it simple and share this.

After being awarded best Nail Salon at the prestigious English Business Awards two years in a row, the sky is the limit, but Tina admits a hat trick award at the show next year would be nice!

Tina’s team is constantly growing, as is her treatment list which is inviting a new client base. Tina explained: “Goals for the salon’s future is just to keep thriving as it is now!”

To see more of Tina’s salon, head to their Instagram: @totallypolishedlemington

To shop the Pure Nails range: purenails.co.uk

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