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HAIR EXTENSIONS
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hether your clients are lusting after waist-length locks, bouncy curls or just want a halfdecent ponytail for once in their life, hair extensions can be the instant solution to all their hair hang-ups… Not to mention a great way to boost your revenue. As we’ve discussed previously, adding on the fitting and application of extensions to your business’s repertoire can add on hundreds to your profit margins every month. Of course, as you’d expect, your profits will only continue to soar if you’re offering a quality service. As a stockist, it is vitally important to know what you’re getting for your money. This is where we need to discuss quality vs. value. It’s easy to opt for the cheaper option when it comes to hair extensions as we know they can be rather pricey, but you then face the fear of your products lacking in quality if you choose to do so. Providing high-quality service is ultimately how you gain loyal customers and repeat business, so to us, it seems like a no-brainer when it comes to choosing the goods. We caught up with some of the industry’s experts as they reveal what you should look for when sourcing your extensions providers. Stylists and salon owners need to think about their own salon’s values and positioning to find a brand that is a good fit for them and their clients according to Founder at Remi Cachet, Victoria Lynch. “If they are looking for a change, they could shift between both value and quality with a brand that offers both. Remi Cachet has a Luxury range that is good value for money and then a further Elegance Range which whilst is a little more money, the investment in the hair can last 12 months to entice clients to buy better for longer.” As a professional, you need to know that the brand you’re relying on to provide your extensions are approachable for help and support when you have any questions, simple or complicated: “From training queries to marketing support and of course coverage on their social channels.” We were keen to find out the benefits of offering aftercare for the extensions from the same supplier, to which Emma explained: “Having the aftercare to compliment the hair extensions is of
Always check the course content. great added value for salons not just in terms of retail sales, but also for the clients to care for their extensions properly, knowing they are not using haircare that will damage the hair and bonds.” No doubt you already understand that good education is key. Applying extensions and offering your clients advice on looking after them to get their money’s worth isn’t something which comes overnight. Remi Cachet
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recommends looking for the HABIA logo for an indication of a course to a good level. “Always check the course content to find out how much practical time you will have, and we always suggest mastering one application method at a time. Get that right with more practice, and then look to enhance your skills with a further method. Maybe also check the numbers on the course to know you will get a good amount of individual time with the educator to correct your work.” Said Emma. Investing in hair extensions to add a new line of revenue to your business is a big deal and will hugely impact your reputation as a salon, so doing your research is vital. We don’t mean having a browse of a few different websites;
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