Stand Out Magazine April Issue

April 2012

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THRILL OF BUSINESS

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n less than four months, London will welcome the world, and so it was with extreme excitement that I toured the Olympic Park last month. The park, which is still under construction, is taking shape – flowers are blooming, venues are taking delivery of those last minute touches and anticipation fills the streets of Stratford.

As Stand Out drank in the park’s atmosphere, the world’s largest McDonald’s restaurant and the park’s hockey stadium and seating were being built. Keith Bendall, senior marketing manager, Olympic Park Legacy Company, explained that excitement is building yet the powers that be are looking beyond 2012. In 2013, when the Olympic Park is reborn as the Queen Elizabeth Olympic Park, London 2012’s event spaces will offer organisers a multitude of options including a 7,000 multi-purpose arena.

As Stand Out types, floating cinemas, jazz concerts, BBC events and educational tours are planned for the site. And immense plans have been announced for the regeneration of Stratford too – the Stratford Renaissance Partnership will create endless possibilities for the residents of Newham. Organisers too will benefit from new and versatile event spaces.

The Stratford Rex will open in June, providing organisers with a 3,000 seater venue, and it’s available for exclusive hire during the Olympic and Paralympic Games. So too is one hectare of space situated close to Dane’s Yard, a new development accessible from Stratford High Street that is offered by LandProp. Dane’s Yard will open in June offering exhibition and project space as well as a 150-cover restaurant with food by Graysons. The complex will also feature a 40-metre high sculpture complete with interactive lighting. Both developments sit alongside The House Mill, a Grade I listed tidal mill that is looking to raise money through tours and corporate events. The mill, which previously made flour and gin, is desperately looking to raise money in a bid to restore its water wheels. Organisers with an eye for Victoriana, gin dens and speakeasies could find this venue an interesting option.

In this April issue, you’ll find more interesting ideas and advice for your events too – discover how to run a free bar, learn how best to incorporate logos into branding, and hear how other organisers are drawing visitors to their shows as we look at public events.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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EDITOR’S LETTER

April 2012

Enquiry Number 002

contents

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thrill of business

Thorpe Park hosted the VIP launch of The Swarm, the latest ride to open at the park and the newest attraction available for corporates to hire exclusively

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sky rides again

What makes the perfect public event? Is audience experience and atmosphere more important than toilets and car parking?

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drive of your life

The third Motorsport Hall of Fame awards ceremony took place at The Roundhouse with motoring legends adding some va-va-voom

great outdoors

The first ever International Outdoor Event Expo (IOEX) welcomed event organisers to ExCeL. Take a look at all the action in our IOEX review

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competition

Win a 16GB iPad2 and some sweet treats courtesy of Lime Venue Portfolio

regulars

6 News from the events industry 8 Business opportunities and contract

wins revealed

19 Stewards are an overlooked resource 25 Is strategic meetings management 43

conscious catering

As catering companies prepare for a busy summer, Stand Out asks what are they doing to be more creative and efficient and reports how this is being reflected in menu options

the next big thing?

49 Interested in Pinterest?

66 The upcoming May issue unveiled www.standoutmagazine.co.uk

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NEws

Morrisons enters festival market Morrisons is venturing into the festival market with the launch of MFest – a food and music event that will take place at Harewood House on July 7 and 8.

The festival, which has been created to help Morrisons charity, Raise a Smile, reach a target of £500,000 for Save the Children, has a capacity of 15,000 each day. Visitors will be able to listen to live music and watch food demos from top chefs.

Richard Hodgson, Morrisons’ group commercial director, said: “MFEST will be a unique addition to the festival market with

not only a glittering array of entertainment for all ages, but a brand new, reinterpretation of festival food. We are incredibly excited to be the lead sponsor with such an incredible line up planned and thrilled that our food will be keeping the crowds going at the inaugural MFEST experience.”

The news comes as Harvey Goldsmith announced that he is to organise a family festival on behalf of Sainsbury’s to celebrate the Queen’s Jubilee. The event will take place in Hyde Park on June 2 and 3 with 50,000 people in attendance.

Experiential marketing code launches to stop bad practice An Institute of Promotional Marketing code of conduct for experiential marketing has received backing from Coca-Cola and Eventia following its launch in the UK. The drinks giant has stated that it now expects all of its marketing agencies and suppliers to abide by the code that will cover the sector, protecting consumers and marketers from bad practices.

The code has been developed because it was not felt that regulations outlined by the Committee of Advertising Practice (CAP) covered sampling activity, face-to-face marketing or live performance for marketing.

The IPM and the MAA have both adopted the Experiential Marketing Code of Conduct, and the Direct Marketing Association also intends to adopt the new guidance.

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A raft of measures that will impact on the events held in Hyde Park have been revealed following a licensing review by Westminster Council. The Royal Parks, Environmental Health and the council have agreed three main measures that will come into effect immediately: Improved provisions for safety at the end of concerts including more stewards paid for by The Royal Parks; increased provision for cleaning up mess left after concerts both in and around Hyde Park, with costs met by The Royal Parks, and additional measures to deal with lowlevel sound and more monitoring points.

As of 2013, the number of concerts will be reduced from 13 to nine and the number of attendees will also decrease from 80,000 to 65,000, and in some case 50,000.

The review was called upon following the increase of complaints by local residents.

Live Music Bill gets green light

Brands embark on experiential activity Carat Live created a 123 Current Account Roadshow for Santander to promote the launch of its latest financial product. Carat’s experiential activity formed part of a wider advertising and marketing campaign that saw consumers engaged as they stopped at one of 35 events over the course of six days.

The live activity comes as JCDecaux reveals plans to create “exceedingly good” bus shelters on behalf of Mr Kipling. The experiential campaign will comprise the distribution of free cake from 19 locations in London, Nottingham, Birmingham, Manchester, Sheffield and Glasgow. The shelters and poster sites will also smell of Mr Kipling’s Angel Slices, and a Cakemobile will also tour at the same time until May 9. RPM will manage the Cakemobile, which aims to promote Mr Kipling’s new snap pack format.

Hyde Park licence review sees concerts drop from 13 to nine

Soundforms has launched a mobile acoustic performance shell, an aluminium structure, clad with an inflatable skin. The new product is the brainchild of Mark Stephenson and has been developed in conjunction with BFLS, Arup Acoustic and ES Global. The product, which has been granted a patent in the UK, has been created, designed and manufactured by Total Solutions Group, Architen Landrell and Tensy and Fineline, and is being assembled by ES Global. The structure is available in three sizes with scope for customisation and branding.

The Live Music Bill has been passed meaning that small venues in England and Wales – under a 200-person capacity – will no longer need local authority permission to host performances of live amplified music between the hours of 8am and 11pm.

James Dodds, director, Doodson, has described the news as a great result for new bands and artists as more venues, particularly smaller ones, will now be willing to host live music gigs.

The Live Music Bill now amends the Licensing Act 2003. Solicitors, Poppleston Allen says that the act will not come into effect until October, as statutory guidance needs to be amended to give the Police and local authorities chance to be brought up to speed. Poppleston Allen has also confirmed that the changes to temporary event notice procedures will come into effect on April 6.

It means that an environmental health officer can object to a temporary event notice too.

A two-day whiskey and music festival is to be held at the Old Bushmills Distillery.

Bushmills Live will take place on June 20 and 21, and is set to be headlined by Snow Patrol. Tickets for the event have not gone on general sale. Instead, fans of the brand can win a chance to attend the festival by entering a competition via Bushmills Facebook page.

The competition, which opened on March 17, runs until April 27 and is a true “money can’t buy” experience. Consumers must upload a photo of themselves and a friend explaining why they should win tickets.

Those fortunate enough to go to the event will get the opportunity to make their own blend of Bushmills Irish Whiskey, and get to stay in four-star accommodation. The prize also includes a tour of the distillery and return travel.

The two-day festival will be the first ever staged in an Irish Whiskey distillery. Artists will play a series of intimate gigs in age-old buildings around the site, which will act as music venues. Other performers announced at this stage include Foy Vance and Iain Archer, who appear in Bushmills current advertising campaign.

NeWs

Whiskey giant, Bushmills, tempts fans with Bushmills Live concept

The Rugby Football League has appointed Matt Lowry as head of marketing.

Innocent’s summer festival is to return to Regent’s Park July 22 with its very own fruit sports day themed festival.

The Halo LIVE has been working with Intent Marquees to develop a new structure for the outdoor events market.

Halo has combined its steel structure with Intent’s stretch canopy.

The Royal Shakespeare Company (RSC) is opening its doors for weddings and civil partnerships.

Jockey Club Venues is offering agencies 12 per cent commission on all confirmations made by June 12, 2012.

Paul Liczbinski has joined Blenheim Palace as sales director.

Barclaycard has signed a five-year partnership with the NEC Group. The move will see Barclaycard become official payment partner of The Ticket Factory and the LG Arena, the National Exhibition Centre and National Indoor Arena.

Mark Camley, former chief executive of The Royal Parks Agency, has been appointed director of park operations at the Olympic Park Legacy Company.

Two brands from the worlds of football and fashion have collaborated to launch the Harvey Nichols concept box at the Etihad Stadium, home of Manchester City Football Club. An 8ft x 11ft platinum hospitality box has been transformed and is available to hire. Experiences for men and woman have

also been launched alongside a bespoke package that can be tailored. The Harvey Nichols box has been custom designed

by Preferred Spaces and can cater for 10 guests. Guests get to go home with Harvey Nichols gift bags including macaroons in football team colours.

Coca-Cola to mark London 2012 torch relay with four free concerts Coca-Cola is to host four large Olympic torch relay celebrations in Glasgow, Birmingham, Leeds and Cardiff.

Glasgow’s George Square (June 8), Birmingham’s Cannon Hill Park (June 30), Leeds’ Temple Newsam (June 24) and Cardiff’s Coopers Field (May 25) will play host to the free concerts – the UK music acts set to headline each event have not

been revealed but tickets are available if fans register with Ticketmaster.

These events mark Coca-Cola’s sponsorship of London 2012 and the Olympic Torch Relay, uniting its two campaigns, Move To The Beat, which combines music and sport in a bid to engage teenagers, and Future Flames, Coca-Cola’s Olympic Torch Relay campaign.

The Department of Health (DH) has appointed BEcause to deliver a national bowel cancer roadshow.

Awesome Events has launched The London Pavilion Bloomsbury. It will be open from late May until mid July.

Center Parcs has begun construction of its fifth UK village. The Woburn Forest, Bedfordshire, site will open in spring 2014 with a dedicated conference centre.

The Big Chill House is to become Ireland’s official Olympic house.

Intellitix and Metapay have created an alliance to increase the provision of cashless services at festivals.

Leisure Industry Week has a new event manager – David Sanvoisin.

www.standoutmagazine.co.uk

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Tenders and conTracT wins

Pitch perfect

Kudos has secured a five-year deal with Hackney empire

There’s no shortage of event management contracts and new supplier agreements available this month. Read on to discover new business opportunities and details of contract wins Kudos, part of the Crown Group, has signed a five-year bar, retail and events contract with the Hackney Empire worth an estimated £3 million in total turnover. The deal will see Kudos cater for events throughout the 1,300 capacity theatre and entertainment venue, manage five onsite bars; and secure corporate and private events bookings via its sister company Venue Reservations. The evening events menus will be developed by Frank Bordoni.

Seven event security companies have won contracts to supply the London 2012 Olympic and Paralympic Games with stewards. AP Security, The Event and Exhibition Partnership, G4S, Knights and Sons, Sword Security, Securitas Events and Wise Security Services have all been appointed by LOCOG and will collectively supply over 5,000 stewards who will handle queue management, ushering, respond to incidents and provide information.

International Dance Festival Birmingham (IDFB) is a major biennial festival produced by DanceXchange in partnership with Birmingham Hippodrome.

It is looking for a supplier to deliver the film production and editing requirements for the 2012 event. The deadline for registering interest is 12pm on April 2. Questions should be directed at Katherine Flynn: katherine. flynn@dancexchange.org.uk

Derry City Council has issued a raft of tenders. It requires stewards, large screens and PA systems, staging, toilets, special effects and fireworks, marquees, fencing, barriers, signage and lighting and catering. It also requires a company to support the internal events team with the Clipper Round the World Yacht Race. All details can be found on the Derry City Council website. The deadline is 12pm (noon) on March 30.

TSE Productions has been awarded the contract to production manage the Arts in Parliament programme for the Houses of Parliament. It will deliver all technical production and stage management for the three-month programme of cultural performances. It is also creating a bespoke performance space within Westminster Hall.

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The Police Service of Northern Ireland (PSNI) wishes to appoint an event management to help the corporate communications department co-ordinate all events from gala dinners to seminars.

The two-year contract is valued at between £250,000 and £500,000. The deadline for

this tender is 2pm on April 13. For more details, email orla.clarke@dfpni.gov.uk Achilleus has won the contract to supply the London Borough of Newham with security and stewarding services. The contract, which commences in July, is worth in the region of £550,000 and will see the local company provide spectator safety supervisors, event managers and event safety stewards as well as control room and CCTV operators.

Achilleus will supply services to the Newham Mayor’s Show, Under The Stars and Newham Guy Fawkes Night events as well as to two live screen sites operating in the borough during the Olympic and Paralympic Games. Achilleus will report to Sue Meiners, head of events, and Chris Seal, production manager, Newham Council.

The East Peak Innovation Partnership (EPIP) is inviting tenders for the planning and management of a walking festival to run for five days in 2013 – sometime between the middle of May and the end of June. Interested? A full tender document can be obtained by emailing Karen Dennis: karen@epip.org.uk The deadline is 12pm on April 13. Alternatively, call 01226 767365.

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ScottiSh independence

Going solo?

Scottish Viewpoint

What impact would an independent Scotland have on the UK events industry?

t

he Scottish National Party (SNP) has outlined plans for a referendum that will signal whether Scotland will go for independence and leave the United Kingdom. The campaign, entitled Yes, will be launched in May and follows a series of Independence Referendum roadshows. Sector specific groups are to be created that will bring together like-minded individuals – Business for Independence, Trade Unionists for Independence and Artists for Independence are just some of the groups to be formed. These groups will sit alongside a new website, data management system and GPS smart phone technology to manage progress.

Angus Robertson MP has said that he wishes to change Scotland for the better but what impact would an independent Scotland have on the UK events industry?

Comments Rob Allen, chairman, Eventia: “I imagine that an independent Scotland would continue to support and encourage events in Scotland. What we do not and cannot know is whether an independent Scotland would be in a position to give financial support to promoting the industry.

“From an Eventia perspective, we already have an international dimension, both in our membership and in the services our members deliver. So, if Scotland were to become independent I think it would be

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business as usual for us. I suspect that any current Scottish Eventia members or potential members of an events trade association based in Scotland would prefer to have access to support services.”

Currently, there is talk of creating a Scottish Events and Festivals Association (SEFA). Calum McCallum, board member, SEFA, suggests that an independent Scotland could potentially have a massive impact and that the country would get recognition for its economic contribution.

He said: “Currently there are a number of discussions to set up the Scottish Events and Festivals Association to represent suppliers and services. The body would represent the industry at UK and Scottish Government level. One of the rationales is that the industry in Scotland is potentially generating in the region of £1billion to the Scottish economy. Tourism and events are integral to the Scottish economy and are part of the national strategy, hence why the industry needs to be properly represented.

“Add a number of high profile international events taking place between now and the end of 2014, challenging economic conditions, issues affecting regulatory change and the need for jobs, then there is a requirement for joined up thinking in Scotland but also in relation to UK Government thinking on UK tourism and business related activities.”

Ben Goedegebuure, sales director, Scottish Exhibition and Conference Centre, explains that there is tremendous support for business tourism and events – this, he says, is encouraging, as the venue and city has great confidence in the long-term future of events in Glasgow and Scotland. But Nick Grecian, managing director, Gallowglass, which has an offices in Edinburgh and Glasgow, says it’s still too early to tell what impact on industry, if any, an independent Scotland would have.

“At the moment, it is too early to tell what changes might be made if a bid for independence were successful, and my personal view is that it’s unlikely to succeed.

There has been no talk that I am aware of, of what timings there might be if the nation voted ‘aye’ or what fundamental changes there would be.

“But assuming it did go ahead, I would not envisage many changes to how things operate. The border control would be unchanged… probably! The cities would still be as attractive to visitors; suppliers could still supply from either side of the border – and those companies that already have patriotic loyalties, won’t change.

“I guess, being part of one of the first conferences in the ‘independent’ Scotland might have some novelty value but otherwise I think it would just be a matter of business as usual.”

Enquiry Number 006

The SwArM VIP LAunch

Thrill of business Thorpe Park hosted the VIP launch of The Swarm, the latest ride to open at the park and the newest attraction available for corporates to hire exclusively

“K Move it... soldiers added to the launch atmosphere

Army actors escorted visitors to Lake View

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eep moving.

Keep moving.

We must get off the bridge and get you to safety. Get off the bridge. Move it. Quickly.

Get moving,” screeches a six-foot soldier carrying an automatic rifle and a glowstick.

A crack team of 20 soldiers is screaming at Stand Out and escorting a group of assembled press and corporate guests to the safety of Thorpe Park’s newly-refurbished Lake View events facility.

The army escort flanks guests as they walk through a darkened hall littered with bleeding victims, lying on beds, and infected civilians – warning sirens, the smell of petrol and ambient green lighting enhance the apocalyptic theme that has been set to herald the launch of The Swarm – Europe’s tallest winged rollercoaster that flies thrill seekers through a land devastated by an alien invasion. The ride features five twists and turns and a 127-foot, head-first inverted drop under the wing of a plane wreckage.

The aliens have landed and corporate guests must therefore be taken to “safety”.

Over 140 guests are gathered to witness the VIP launch, which has a host of stars in attendance. Joey Essex and James Bennewith from The Only Way is Essex, Daniella Mason and Tony Giles from Big Fat Gypsy Wedding, British band You Me At Six, rapper Lethal Bizzle, Big Brother presenter Brian Dowling and Liz McLarnon, former Atomic Kitten, have been invited.

THe SwArm VIP lAuncH

Brian Dowling

Southern Parks, Thorpe Park’s owner, has identified the celebrities as adrenaline junkies and rollercoaster fans – and the assembled crowd of VIPs and celebs are representative of Southern Parks’ key target market – 15-35-year-olds.

Jennifer Connery, corporate events sales manager, Southern Parks, says that the parks’ strategy for 2012 will see visitors immersing themselves in a range of offers that encourage fun and thrills.

Tonight, drinks and a canapé reception are being served. Themed props from Keeley Hire and catering by Dish are playing an important part in the launch, which is being hosted in an “uncontaminated” area of Lake View.

Here, journalists from the Daily Mirror, Daily Express, London Evening Standard, Observer and OK! Extra are feasting on an array of canapés – hot pea soup with black olive oil served in test tubes, battered fish and chips with tartar sauce and lemon served in cones, aromatic duck pancakes with cucumber and plum sauce, chicken and spring onion skewers with lime and rock salt and mini American burgers with tomato, lettuce and cheese. Miniature jam doughnuts and chocolate éclairs with caramel cream are the final sweet treat before guests are plunged into darkness,

Thorpe Park actors played victims

rounded up into groups and told to “move out” of Lake View at speed.

With guests in groups and the lights back, VIPs now have time to explore the park including Saw – The Ride, Nemesis Inferno and Colossus. This is all before previewing The Swarm, which has been launched alongside a dining experience called The Final Feast, and is available for exclusive hire.

The Final Feast will be hosted in Lake View, which overlooks The Swarm, and is available after guests have experienced the ride. The package is available for a minimum of 100 guests and is priced from £68 per person and includes exclusive use of Lake View, a two-course barbecue and exclusive use of The Swarm for one hour.

Thorpe Park’s popularity is reflected in the number of bookings for May, June and July. Connery says that it is “off to a good start” with creativity, flexibility and big thrills influencing event buyers in 2012.

Explains Connery: “We’ve been planning this media launch since Christmas. The Swarm is a huge investment for us and so this premiere provides the best way to access a mix of consumer media and VIPs. “Our approach has been theatrical – the stage is set for apocalyptic devastation, which is the very essence of The Swarm. We see this new ride and our new packages as perfect for product launches and extreme teambuilding. Take, for example, our survival hunt package; clues are hidden in and around the rides, and our ride and dine packages supercharge any event.

“The key for corporates is to see that they are being offered value for money and that there is flexibility. Agencies and corporates that do not wish to organise a ‘normal’ summer event can opt for an exclusive park buy-out. The price is dependent upon day of the week and time of year but a minimum of 3,000 guests are required for an exclusive evening event and 7,000 guests are required for full day packages. For corporate buyers, the park’s flexibility is reflected in the many branding opportunities, and the retail outlets and restaurants on-site provide organisers with a number of options.”

At the end of the evening guests left with The Swarm survival kit, which included a branded grenade-shaped stress ball, glow stick, torpedoes, a whistle and an emergency thermal blanket

Help!

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Enquiry Number 007

Branding and signage

Branding iron LOCOG is fiercely protecting the Olympic brand. Discover how not to fall foul of the powers that be and learn how best to incorporate a logo into your designs

i

t could be argued that the Olympic Games is one of the largest brands in the world – it’s certainly the largest sporting event and no one can take away that accolade. For sponsors, and advertisers, the Games present one of the most amazing opportunities in terms of scope, scale and coverage. However, many would argue that these opportunities are only available to the fat cats and big boys of the corporate world.

Stand Out has received many an email asking “how can I PR that I am working on the Olympics?”. Stand Out’s answer, in a nutshell, is “you can’t”. The London Organising Committee of the Olympic

Games (LOCOG) has stated that it wishes suppliers to the Games to be proud of their contribution and has given event suppliers permission to mention work they will undertake in client lists and pitch documents. But, suppliers must not promote their involvement in a way that would undermine the exclusive rights of sponsors.

Suppliers are restricted contractually from marketing their involvement. That privilege has to be paid for, but sponsors are already paying the price for escalated exposure.

Hundreds of BP signs and advertisements across London were recently targeted by activists protesting against the company’s role as sustainability partner. They called the

campaign a “sickening marketing spree”.

Advertising hoardings, the London 2012 mascots and petrol stations were defaced, and the culprits have warned that more branding will be targeted before the Games.

Brand awareness

Without doubt, the Olympics is one of the most fiercely protected brands. Despite stark warnings from LOCOG regarding the consequences of ambush marketing, there will be many brands that will most definitely weigh up the potential cost of a fine against the media value in a PR stunt.

In 2010, FIFA ejected 36 orange-clad women from Soccer City during the World

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BRANDING AND SIGNAGE

The Olympic Games is a fiercely protected brand

London 2012

Cup – the women were arrested under the Contravention of Merchandise Marks Act, which at the time prevented companies benefiting from an event without paying for advertising. The women were accused of taking part in an ambush marketing campaign to promote Bavaria. Budweiser was the tournament’s official beer sponsor.

LOCOG has warned that tougher regulations face industry this summer.

According to solicitors, Shoosmiths, there are two main types of ambush marketing: companies falsely claiming or implying official association with an event; or giving away branded products to take inside a stadium which will then be seen by the millions of TV viewers around the world.

Companies as well as directors, managers and senior staff caught ambush marketing will be in breach of the regulations, and may constitute a criminal offence resulting in a fine of up to £20,000.

In a legal update, Shoosmiths has also warned, specifically, that businesses cannot use the Olympic motto Citius, Altius, Fortius, cannot display the five rings symbol or Olympics logos, you cannot use any two of the following together – Games, 2012, Two Thousand and Twelve or Twenty Twelve – and you cannot mention London, medals, sponsors or gold, silver or bronze with any of the previous words listed.

The tight restrictions demonstrate the power of the Olympic brand but some

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people argue that the rings, which represent the world, should be shared. In stark contrast, the Diamond Jubilee guidelines advise that the official emblem is free to download and actively encourages organisers to use it to for community and national events.

The Diamond Jubilee emblem is the winning design of 10-year-old Katherine Dewar from Chester. She won a national competition run by BBC TV’s Blue Peter to design the logo. But before you go ahead and think that anyone can design a winning logo that will be representative of your event, think on. Do you know where a sponsor’s logo should be incorporated and how?

Make your brand stand out

Undoubtedly, large or small, most event organisers will look to sponsorship as a way of generating an additional source of revenue. How potential visitors perceive having a good sponsor on board can also enhance your event.

According to Jan Booth, managing director, Sunbaba, it’s important to analyse your visitors to see which areas of your event will get the most “impressions”.

She explains: “As an analogy, most of us understand website traffic, and that the more visits or ‘impressions’ that a site gets, the more it can justify the cost of advertising space. There’s no reason why event organisers can’t think along the same lines.

“Look at where the key areas are and where most of your visitor traffic flows.

Ensure logos on items like fence branding are incorporated within the top third of the banner to ensure visibility. Conversely, PA scrims need to communicate branded messages across distances of just a few feet right through to several hundred yards.

Look at your designs carefully and consider the positions from which they will be viewed.

Could multiple logos in different sizes be better than a single large reproduction?

“Don’t be afraid to think outside the box either,” she continues. “Your sponsors want as much exposure as possible. How many events use their toilets as opportunities to provide brand exposure? Yet, it’s the one area that virtually every visitor will visit!”

Booth argues that repetition is key – it cements a brand image but organisers must be mindful not to overdo it.

Over the next few months it’s inevitable that UK consumers will be smoothered by the host of logos presented to us. So, how do you make yours stand out?

Think consistent logo and colour schemes, consider whether a sponsor’s branding is suitable for a particular event, and look at central components that allow an audience to recognise key aspects over a period of time. Get these few factors right and you could be on to a winner – but if designing an effective logo was so easy, a 10-year-old could do it. Right?

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Stewards often are an overlooked resource. Alex Lepingwell, managing director, Green Stewards, asks whether the creation of a National Stewarding Council will professionalise the sector and create guidelines for event organisers

w

ithin the outdoor event arena and outside of the Security Industry Authority (SIA), stewarding has no universally accepted body of representation.

This seems unusual given that stewards are often the largest single group of operational staff at an event.

SIA legislation prescribes activities that stewards can be involved in but does not provide any guidance on what stewards can do or

how that should best be achieved. There are organisations in existence such as the UKCMA, which cover the wider issue of crowd management and safety, but I do not feel that it is representative of stewarding specifically. Stewarding is a unique activity at events and needs to be treated as a separate issue from SIA licensable activities.

BS 8406:2009 is a very comprehensive document covering event stewarding and crowd safety. However, it would be very hard for a small event to adhere to the code of practice laid out within the guidelines. The industry needs a simplified set of guidelines covering the fundamentals of stewarding applicable to small non-professional

organisations and also applicable to professionally produced major events.

I am currently working with NOEA to create a National Stewarding Council, which could address these issues – it could rationalise a number of grey areas.

Without standardisation of qualifications and a clear code of practice for stewarding providers, we remain in a situation where the largest body of staff responsible for the health, safety and customer care of an event are unregulated. A voluntary or accredited code of practice would allow industry to expect professional levels of service from stewarding companies and thus well trained and well managed stewards.

will the creation of a National stewarding Council deliver more professional events? visit www.standoutmagazine.co.uk and leave your comments online.

Alex Lepingwell

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InTErnATIonAL ouTdoor EvEnT ExPo rEvIEW

Great outdoors The first ever International Outdoor Event Expo (IOEX) welcomed event organisers to ExCeL. Take a look at all the action in our IOEX review

The show provided great networking opportunities with organisers able to make new connections and meet with old The first International outdoor Event Expo attracted a high calibre of visitors with quality names walking ExCeL’s halls

© Isabelle Plasschaert

© Isabelle Plasschaert

Fergus Kiernan, managing director, and Liam Kiernan, director, ATd Electrical, showcased the company’s electrical services available to event organisers

Steve Ambler, sales manager, Alistage, showcases a range of products including the new Ali Total Barrier

© Isabelle Plasschaert

Kevin Mills, regional sales executive, ArcGen Hilta, points out the finer details of the company’s Lumaphore lighting tower product to a visitor

Stand Out magazine’s country fete stand received much attention. The real grass floor, hay bales, tents, bunting, boxing simulator, candy floss and snow cone tricycle proved popular with organisers.

A big thank you to Lindum Turf, Sunbaba, PSW Events, Ideas Box and Isabelle Plasschaert Photography for their help

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InternatIonal outdoor event expo revIew

James waudby, creative director, astral design, demonstrates its newest offer, a media server that handles all mapping without the need for 3d models or studio render time

© Isabelle Plasschaert

© Isabelle Plasschaert

Fancy a pint? emily Huddart, business development assistant, eventServ uK, pours a pint of Guinness, which it offered visitors to its stand

© Isabelle Plasschaert

Silverstream tv delivered Ioex tv, interviewing Ioex exhibitors, show organisers and speakers over the course of three days

neil Fagg, publisher, Stand Out magazine, packs a mean punch. pSw events showcased its boxing simulator on Stand out’s stand and invited visitors to have a go

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© Isabelle Plasschaert

Ideas Box offered event organisers free candy floss – the Candy Floss tricycle went down well with visitors to Stand Out’s stand

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Moving forward Strategic meetings management is gaining in popularity. Pauline Houston, Eventia board member and Carlson Wagonlit Travel Meetings and Events’ hotel programmes director, asks whether it’s the next big thing

S

trategic meetings management (SMM) is quickly becoming the new industry buzzword, but what is it all about? SMM has been defined as a disciplined approach to managing enterprise-wide meeting and event activities, processes, suppliers and data in order to achieve measurable business objectives that are aligned with an organisation’s strategic goals and vision. In short, SMM is a method of applying good business logic to meetings management.

Having been prevalent in the US for a number of years, SMM’s popularity is now gathering pace.

While corporate travel is extensively managed at an enterprise-wide level by most companies, it is not always the case with meetings and events. In fact, progress

varies widely, and most organisations that are beginning to embark on SMM see it as an extension of their matured business travel procurement programme.

There are significant benefits to be gained from embarking upon an SMM programme for companies, irrespective of the size, scope or maturity of their meetings and events, including incremental cost savings, improved risk management, and high levels of attendee satisfaction.

For those considering an SMM programme, while the framework is not linear, it is recommended that organisations begin with actions that enable data collection, such as implementing a registration process. This then informs decision making in other areas, including the foundational elements of the programme: Strategy, change management, policy,

pauline houston

stakeholder management, registration of a meeting or event, approval, procurement, planning and execution, payment, data analysis and reporting and technology.

Knowing where to begin can be a daunting task, but the SMM framework provides the key steps for setting a foundation. Such is the demand for experienced SMM professionals that industry bodies such as GBTA and MPI now actively include SMM as part of their development schedules with training and accreditation programmes, and as SMM education and integration forms a significant part of our industry moving forward, it is essential to support corporations embarking on SMM. Perhaps, it’s the next big thing.

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April 2012

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Public events

sky Ride will make a return in 2012

Recipe for success What ingredients do you need to create the perfect public event? Stand Out chats to organisers of public events and looks at what’s needed to draw an audience

J

ust last month, the Local Government Association (LGA) announced that UK councils have received 3,500 road closure applications. It appears that more people plan to host street parties to celebrate the Queen’s Diamond Jubilee compared to the number held in honour of last year’s Royal Wedding.

Such public events are instrumental in bringing communities together, a key task of any council events team. Flick Rea, chair of the LGA’s culture, tourism and sport board, suggests that councils are trying to make the organisation of local public events and street parties as easy as possible with many local authorities waiving road closure fees, supplying party packs and handing out grants to support organisers.

Camden Council has announced an amnesty of fees and charges for registered community events during the Jubilee and Olympics. Residents can organise celebrations completely free of charge, without having to cover costs such as closing roads, cleaning and the use of parks.

Coventry City Council has said that it will also be paying for barriers, Basildon Council is planning a scheme where residents and community groups can apply for a free “party in a box” including balloons and bunting and Basingstoke and Deane Borough Council is arranging one blanket insurance that should cover activities at most events on public land, so organisers don’t have to arrange their own.

Newham Council has launched a campaign called Let’s get the Party Started,

Hugo Montgomery-swan

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29

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Sky Ride is on target to get one million people cycling by 2013

down. Using reputable events suppliers will mean all the difference. Any reputable company will help an organiser maximise

If no one complains about your toilet facilities then you’re spending your pennies correctly Such measures allow organisers to bring communities together. But what makes a great public event?

Ask any savvy organiser and it appears that the basics – parking, waste, traffic, and visitor flow are essential. They are the less than glamorous details that make or break an event. Not the “nice to haves”. Poor signage, poor layout and toilets will let you

bums on loo seats to cost ratio, explains Nicky Warner, owner, Loos for Dos. And if no one complains about your toilet facilities then you’re spending your pennies correctly.

According to Susan Heaton Wright, director, Viva Live Music, there are two things to consider: content and management.

“When I see the words ‘public event’ I immediately assume it is in a public space, that people use on a regular basis,” she says. “If the setting up and breaking down of an event results in the area being cordoned off for a number of days before and after the event, it can annoy, irritate and cause inconvenience to local people.”

To avoid such a situation and confrontation, good communication is key.

identify your aim

Dom Robertson

RPM is currently in the planning stages for Sky Ride 2012 and has yet to confirm locations for Sky Ride flagship and local events. But its aim remains the same, regardless of logistics – the Sky Ride must encourage the public onto their bikes and take to the routes of their local towns.

RibeX has a new name and location

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31

Public eventS

which encourages people to organise their own events in 2012. So far, more than 100 residents have registered their ideas. The campaign includes grants of between £250£500 for residents to put towards organising an event, and free use of a council venue.

The Sky Ride project is headed by Jen Rolfe, account director, RPM, confirms Dom Robertson, managing director, RPM. Currently, the team is looking to secure routes throughout major cities that will allow the public to explore their local areas, and, naturally, RPM is having key conversations with all the major stakeholders.

The event will be publicised through Sky TV channels, outdoor holdings, press, radio, online advertising, social media and direct marketing. The media campaign shall be complemented by a national PR push using cycling stars and celebrity ambassadors and a dedicated website – www.goskyride.com – is the online platform where people can register for free for the Sky Ride events and Sky Ride Local rides in their area.

But what makes the Sky Ride what it is? Robertson explains: “Sky Ride is an engaging day out for everyone from families to young people. Anyone can take part regardless of their age or cycling ability. It’s a chance for people to see their city from a new perspective on two wheels.

“It’s a free event and you can turn up on the day without a bike and hire one on site.

There are lots of fun activities to keep the whole family entertained.

“We hope to make cycling a pleasurable, safe activity for all the family which, coupled with an entertaining day out, will hopefully encourage them to cycle more often and create a positive memory of cycling.”

PuBlIc evenTS

The Sky Ride campaign began four years ago with the aim of getting one million people cycling by 2013. In 2010, participant numbers jumped from 110,000 to 204,500.

The website welcomed 111,602 registered users and the London event hosted 85,000 cyclists. The event has pedal power and it is on target to achieve its one million goal.

Robertson continued: “Essentially we want to encourage people to get back on their bikes, whether it’s a quick cycle to the local park or cycling as part of an active lifestyle. Sky Ride events take away some of the barriers that lots of people have around cycling; they may worry about cycling in traffic or they may feel intimidated by cycling events that have a competitive element to them. What’s unique to Sky Ride events is that it’s not a race. The route is on a loop which means you can join it anywhere and cycle it at your own pace as many or as few times as you like. This year we’re encouraging each participating council to highlight the local flavour of their community, which includes everything from local bike clubs to local bands and performing artists.”

Robertson argues that inclusion and engagement is essential to an event’s success. Participants need to believe that the event is aimed at them specifically for buy-in to be realised. It’s a notion also harnessed by Hugo MontgomerySwan, founder of The Powerboat and RIB show (formerly RIBEX). He believes that atmosphere and visitor experience are the magical factors and so took the decision to change the event’s name and location.

Montgomery-Swan explained: “Rather than resting on our laurels and simply

marketing the show to the existing audience of powerboat and RIB enthusiasts, we’re keen to bring the fun and joy of the sport to newcomers. Only with this kind of thinking will the marine industry be able to forge ahead. The change of name reflects the widened breadth of boats on show from 2012, which now includes hard boats and those of an even bigger size.”

The Powerboat and RIB Show 2012 will now take place at Gunwharf Quays.

Montgomery-Swan argued that central to

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Attracting new audiences

The marketing campaign for The Powerboat and RIB Show started at the end of last year. The show was presented to potential exhibitors, which was achieved through the consistent use of PR within the marine trade media and was backed up by attendance at events such as the Tullett Prebon London

Rather than resting on our laurels and simply marketing the show to the existing audience of powerboat and RIB enthusiasts, we’re keen to bring the fun and joy of the sport to newcomers the show’s change of name and location was the idea of bringing the event to a new audience and market.

“It is important to get the atmosphere right for any event and we’ve been looking very closely at the layout of the show now that it is in a new venue. It’s important to give visitors the right experience and for me, one of the most important elements and what makes us different is the fact that people can actually get out on the water and trial the boats on display.

“It’s something you don’t get at many other boat shows and one of the reasons we

The Powerboat and RIB Show will provide visitors with opportunities to get out on the water

32

chose Gunwharf Quays as our new venue – it’s perfect for getting out onto open water within minutes.”

Boat show, where meetings took place with marine businesses.

Continued Montgomery-Swan: “We are working with Carswell Gould, which we worked with on the GORE-TEX Arctic Challenge and its campaign for that won several awards so we are extremely confident about this year’s marketing.

“Now our focus is heavily on drawing visitors to the event and we’re using PR, advertising, poster campaigns and many other tactics. Interestingly we’re using social media to target specific people who may be interested in the event and developing relationships with them while continuing to push content about the show.”

According to Montgomery-Swan, a mix of relevant exhibitors and demonstration areas is essential to draw an audience as well as a commercial and retail presence.

“There are scores of restaurants, shops and entertainment venues, which I believe will really add to the show and turn it into much more of a leisure experience and bring in a new audience, which is what we’re keen to do,” he added.

“The new venue and new name all tie in with the show being reborn into something that competes with some of the country’s biggest and more established shows.

“One key factor that will be different this year is that entry will be completely free for visitors. It will make the show more accessible and tie in with our aim of bringing the joy of the sport to a new audience.”

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Enquiry Number 036

MOTORSPORT HALL OF FAME

Drive of your life

The 1990 Leyton House CG901 was on display to guests

The third Motorsport Hall of Fame awards ceremony took place at The Roundhouse with motoring legends adding some va-va-voom

F

or the third consecutive year, in honour of the “great and the good” of motor racing, Motor Sport magazine held its annual and exclusive Hall of Fame awards ceremony at The Roundhouse in Camden, London. A host of famous names from the motor sport world turned out to celebrate the achievements of this year’s four illustrious inductees – John Surtees OBE, Adrian Newey OBE, the late Colin McRae MBE and one of the most successful riders of all time, Giacomo Agostini.

Motor Sport magazine has established the Hall of Fame, held in association with TAG Heuer, as a firm favourite on the social calendar within the industry. Personalities such as Sir Stirling Moss, Sir Jackie Stewart, Christian Horner and Martin Brundle were in attendance and celebrities also included Manish Pandey, the writer of the BAFTA award-winning Senna movie, BBC Saturday Kitchen’s James Martin, TV presenter Nick Knowles and rugby player Lewis Moody.

Hosted by the BBC’s Jake Humphries, the event was overseen by Jennifer Carruth,

publishing controller, Motor Sport magazine, who has worked on the event since its creation in 2010.

She explained: “Each year the Motorsport Hall of Fame grows. Our readers’ events tease the audience with details of who will be inducted, and it’s all because we look to grow anticipation. In October our readers event gave away two tickets to the awards ceremony, and now that the event is in its third year we have to create an event that’s new and fresh and one that gives our sponsors something back for their support.”

The Motorsport Hall of Fame was created

by Damien Smith, editor, Motor Sport.

“Motor Sport magazine has been around since 1924,” continued Carruth. “We’re the leading magazine in motorsport and so the Hall of Fame seemed like an obvious thing to do as we’re highly valued in the industry.

“Damien started at the magazine five years ago and it was his idea to create an invitation only event that appeals to the appreciators of motor racing.”

The event is an informal affair yet stylish with high profile brands in attendance. Tag

Sir Stirling Moss is interviewed for TV

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35

Motorsport Hall of faMe

a central bar lit with green leDs provided a beacon for guests

Heuer and Infiniti sponsored the evening’s proceedings, and 460 guests enjoyed Laurent Perrier Champagne.

Each year the event has grown by 100 guests and there remains room for growth.

“We have to take into consideration who we are inviting,” Carruth added. “Most award ceremonies are formal sit-down dinners but we wanted an informal feel, a nightclub, and so sacrificed a three-course meal in favour of a drinks reception and canapés.”

By Word of Mouth created the Hall of Fame menu – beetroot and Muscavadocured salmon on a lemon risotto cake with beetroot chutney, smoked haddock and spinach arancini with a lemon and chervil

have included Ayrton Senna, Jackie Stewart, Michael Schumacher and Frank Williams and the ceremony is a good opportunity for the motor racing industry to get together before the start of the F1 season.

“The evening gave everyone an opportunity to get together and celebrate all that’s great and good about the magazine and racing. The Motorsport Hall of Fame has a party atmosphere and every year we are looking to do something different. There’s nothing I regret about the evening but I think that next year we need more “red carpet” as it’s the nature of the event.”

Meet and Potato, headed up by Jon Kelly, managed the event’s logistical elements and

It’s always important to spice things up, as it keeps everyone on their toes hollandaise, butternut, lemon and spinach pesto tatin with goat’s curd and seared fillet of Hereford beef on truffled mash with red wine syrup and crispy shallots, followed by a raspberry daiquiri mousse in a chocolate cup with raspberry foam and a passion fruit and mango parfait with a passion fruit shortbread and mango wafer.

The event is only in its third year but it is an already established awards ceremony in the motor racing calendar. Previous inductees

36

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provided production, lights, sound and AV. Coloured gobos, atmospheric pink and blue lighting highlighted the white leather seating that comprised the specially created booths and drinking pods, which hugged The Roundhouse’s curves. Formula One cars and Tag Heuer displays flanked the venue’s interior as guests entered, and a bar system lit with green LEDs created a central feature.

The evening also raised over £3,000 for the Henry Surtees Foundation, an element

that was a last minute addition to the informal proceedings.

“The raffle made a difference to the evening,” said Carruth. “It’s important to have something special and to have the flexibility to deliver an event that celebrates all motoring disciplines.

“Each year only four people are inducted into the Hall of Fame. One year we might decide to have five. We have realised that fewer numbers build prestige and too many reduce the excitement but we have the flexibility to make each year different.

Continued Carruth: “The motor racing industry loves to gossip so we don’t let people know who is to be inducted into the Hall of Fame, as we like to keep our guests and fans guessing.

“At the moment, Damien [Smith} and Nigel Roebuck, our editor in chief, decide who will win, but in 2013 we are looking at the possibility of having a panel of judges to get an opinion of who is worthy.

“We are also looking at potentially using a different venue – the owner of Motor Sport magazine is a trustee at The Roundhouse, but there is no reason why we can’t move the event to a new location.

“It’s important that we give our sponsors something new and fresh and create an event that gives them as many opportunities as possible, and I believe it’s always important to spice things up, as it keeps everyone on their toes.”

Enquiry Number 037

CREWING

Man handled

Crew companies are investing in people. Yet, will demand for skilled crewmen continue after the summer months and what impact will this have on the rates organisers can expect to pay?

R

esearch has shown that the industry is anticipating a very busy summer in London and in many of the larger UK cities that are participating in other Olympic-related events. As a result, industry should brace itself for a shortage of skilled crewmen, which will undoubtedly impact on the rates organisers must pay. All of the major crewing companies have stated the market will suffer from a crew shortage and have consequently warned against hiring unskilled labour that has no event industry skills sets or experience.

Paul Grecian, chairman, Gallowglass, argues that companies which are prepared to resort to hiring basic “arms and legs” will look towards school leavers and graduates, in which case organisers should not expect more than an average “churlish box-pusher”.

Grecian comments: “Schedules are now running so late on some of our spring bookings that hordes of foot shufflers will merely compound the problem of making up for lost time.”

Dave Clayton, chief executive officer, Showforce, says that uncertainty prevails with event budgets still awaiting final sign off. Instead, it’s the crewing companies, and not the organisers, which are having to plan more carefully, as the corporate and outdoor markets continue to drag their feet.

Most companies are only too aware of the impact the Olympics, Paralympics and

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by the live events industry will not exist in 2012 with demand until September.

In fact, Freeman suggests that the labour workforce will have little time to sit back and recharge. As a result, it seems most crewing firms have embarked on recruitment drives.

Rates will be compromised across the bulk of the average crewing companies in the UK, as companies undercut each other in the scrabble for the few remaining crumbs Jubilee will have during the summer months – according to Heath Freeman, director, Pinnacle Crew, the natural lulls experienced

Gallowglass is warning organisers not to leave it too late to book skilled and trained staff

38

Paul Grecian

Supply and demand

Gallowglass is heavily recruiting skilled personnel for events taking place this summer. Yet, the challenge is to find recruits with transferable skills.

Grecian adds: “With government cuts making redundancies in the Armed Forces, Gallowglass has offered 160 jobs to ex-service personnel. This is a great opportunity for us to be able to offer relevant employment and long-term career prospects to a much-valued group of people.”

Showforce is looking to double the number of staff on its books from 500 to 1,000, Pinnacle Crew hopes to increase its payroll, which stands at 250, and Crewsaders has regionally specific staffing targets to meet, which are related to a sustainable growth plan.

Oliver Pitman, managing director, Pitman’s People, explains that it went on a recruitment drive in 2011 and has retained staff. It is recruiting some crew this year but 80 per cent of clients have booked, and so he

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Crewing

has been able to identify “pinch points” that have enabled him to plan accordingly.

Freeman says that sensible suppliers will add to their workforce, taking into consideration the long-term effects on a business of hiring more crew.

He adds: “As always preparation is key.

We aim to ensure that we will be focused and capable of delivering a quality service not just for this period but for future years.”

It’s a notion reiterated by Jeremy Berryman, managing director, Crewsaders, who questions whether there will be enough work post-Olympics to keep all of the new recruits entering the market in work?

Berryman continues: “We predict that demand in quarter four will be slightly higher than it was in 2011. Although there will be a surplus of unskilled manpower available throughout the UK, it will be more accentuated in London. However, we recruit according to a client-focused sustainable growth plan, and we do not anticipate shedding new recruits in London or in the rest of the country.”

But Grecian is not so confident in the market post-Olympics and does not agree that the demand will outstrip supply.

“Gallowglass is looking at this issue very carefully and examining options as to where this workforce could be reallocated in 2013.

The fact that we have offices in England,

Skilled workers come at a price

Showforce is looking to double the number of staff on its books

Wales and Scotland – and also in France, Monaco and Spain, puts us in a better position than most to redeploy many of these crew members throughout our group of companies. But we are under no illusion that we will be able to retain this entire expanded workforce beyond the mid-year activity spike. The ones we keep will be the ones that have shown motivation and a desire to impress. Those that we are unable to keep will at least have had the benefit of six months’ useful training and experience that will hopefully stand them in good stead for onward employment elsewhere.”

Money talk

But what impact will all of this have on rates?

Grecian continues: “As things stand, the physical breakdown of the Games will have been completed by year-end and it seems inevitable that there will be a slamming of brakes on January 1, 2013. At that time, rates will be compromised across the bulk of the crewing companies, as companies undercut each other in the scrabble for the few remaining crumbs. The blue-chip operators will continue to rely on the added value that they can bring to the table.”

Clayton suggests that London should be looked at separately, and should not be compared to the rest of the UK when talking rates, redundancies and future growth.

“We do expect that the market will be saturated with crewing operatives in

London, with the majority of them having limited experience and limited skill sets,” he explains. “This may put downward pressure on rates in general. However, the market for crewing companies that offer a known quantity – in terms of quality operatives with strong skill sets and the experience required to assist in the technical aspects of event production – will remain stable in London.

For the rest of the UK we expect rates to remain stable.”

Pitman comments that his rates will remain the same, as he is not looking to exploit organisers and clients are not looking to push people down on price either.

But Freeman believes there’s a bigger picture – what can crewing companies do to make sure that client companies remain happy in 2012 and continue to use services in 2013 and beyond?

“In my view, the most important action we can take is to communicate with client companies. We need to forewarn them of the busiest times, support them and encourage them to provide briefs well in advance. We need to be realistic, and give them the opportunity to be realistic too in their expectations of what can be done in what timeframe.

“They need to understand that crew are one of the most important resources in the events industry, and that the appointment of a crewing company cannot, or should, be left to chance.”

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Catering

Conscious catering nomad has launched BiO. guests add colour and flavour to a base of white food

As catering companies prepare for a busy summer, Stand Out asks what are they doing to be more creative and efficient and reports how this is being reflected in menu options

F

ood programmes, local food markets and an influx of food and drink festivals are fuelling a passion for quality produce and high standards of service.

The rise in popularity of food programmes, in particular, is certainly shaping the way consumers look at what they eat, and it’s influencing the mass catering market – both in efficiency and menu choice.

Paul Squire, director, Cook and Waiter, says that an increased level of interest in food through TV shows and food magazines means that people are being immersed in cooking and educated more on what they should eat. As a result, organisers and corporates are focusing on health and the sourcing of ingredients.

“The menus of an event caterer often evolve with the restaurants that are in the limelight and what they are serving,” explains Squire. “Food is being stripped of the unnecessary foams and gels, and

we’re serving simple, delicious dishes without too much fuss. Entertaining has become more intimate again and some of the larger corporates that we work with, are entertaining at the dining table with select groups of people, rather than throwing regular cocktail receptions for the masses.

The focus in the menu is on quality and the conversation at the table more purposeful.”

Nomad has recently launched BIO, meaning organic, at its headquarters in Paris. All of BIO’s base elements are white and additional flavours are added to provide the colour. For example, organic white egg shells can be filled with savoury white foams and the guest can then choose the flavoured “yolk” to be added – savoury or sweet.

This new concept is how Nomad believes it can stay ahead of the curve, taking inspiration from the fashion industry.

David Stringer, commercial director, Nomad Food and Design, comments: “The fashion industry works six to 12 months

guests wish to eat exciting food and flavour combinations

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43

Catering

Caterers must ensure that menus become a positive talking point

Organisers should look at how they can introduce theatre into hospitality

ahead of other markets and, therefore, we spend a great deal of time adjusting and preparing our menus to be relevant.

“A growing trend is for food and drink to be combined. We now have a range of canapés that combine the elements of a cocktail and canapé reception. For example we offer Mojito-marinated chicken brochettes – served on wooden or acrylic skewers in delicate truncated egg bowls. Unique to Nomad is our liquid nitrogen prepared Pina Colada canapé – a chunk of pineapple is coated in Pina Colada espuma and then flash frozen in liquid nitrogen, giving a delicate meringue outer shell that melts instantly in the mouth, followed by a chilled pineapple crunch.”

Best of British

And the British theme is definitely one that will be celebrated this summer.

Squire continues: “As the warmer weather approaches and the British produce becomes available again, we’ll certainly be making use of it. Lots of restaurants have menus centred round British cuisine and international visitors are normally happy to try something local at events too. We’ll be serving the Best of British and with events like the Diamond Jubilee this summer, what better time to get patriotic.”

Crown Group argues that the Queen’s

Station dining along with tray passed items allow for larger groups to be serviced in a more efficient way, as we have seen a decrease in the time given for meal periods.”

Squire argues that the bulk of most menu costs are in the protein. Where appropriate, Cook and Waiter will use slightly less expensive cuts of meat, cooking them accordingly to create menu dishes. It’s one example of how a caterer can work with an organiser who has a restricted budget. Cheaper cuts of meat do not mean that corners are being cut, says Squire. It demonstrates how costs can be cut without compromising the success of an event.

Yet, whatever the menu and choice of ingredients, caterers must ensure that their menus become a positive talking point and memorable part of any event.

According to Steven Hancock, managing director, Zest Group, it is naïve of caterers to not cater to the economic situation. Zest is working with clients, handing them total budget ownership rather than dictating a set cost for menus.

“The Zest Menu has been designed with the current economic situation in mind,” Hancock concludes. “The menu is designed a la carte, enabling clients to have total control over their budgets. You can now co-ordinate a £7 starter with a £40 main and a £10 dessert or a £15 starter, £15 main and £15 dessert dependant upon your needs.”

The focus in the menu is on quality and the conversation at the table more purposeful

But are catering companies changing their menus to accommodate an increase in international guests this summer or is the focus on the best of British?

Jayne Denneny, sales manager, Payne and Gunter, certainly seems to think so.

“Payne and Gunter do a lot of work with overseas clients and we tend to find that the trend at present is to focus on British menus.

This also works well to achieving businesses corporate responsibility objectives. As such our ‘British with a Twist’ theme works well and supports our ethos of sustainability through knowledge of the provenance of the ingredients that we use.”

44

Food programmes are fuelling a passion for creative menu options

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Diamond Jubilee and the Olympics will provide an opportunity to celebrate the efforts of our farmers and growers from across the UK and give our visitors a real flavour of what we can offer as a nation. But with food inflation at an all-time high, and lack of rainfall, progressive companies will have been looking at ways to mitigate and minimise the impacts on the end customer as food prices are expected to increase.

Adds Matthew Herter, executive chef, Levy Restaurants UK: “In these times, there is a continued need to maximise efficiencies.

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Feature is sponsored by

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Operating a free bar at your next event? Discover how to design a bar menu, how to gauge drinks quotas and how to stop event guests drinking you dry

W

hether you are exhibiting at a trade show or throwing a product launch for important clients, appropriate hospitality is a vital element.

Drinks receptions and bars are popular hospitality options, and so if you are looking to operate a free bar then there are some important factors you must consider if you wish to avoid embarrassment. What could be worse than running out of beer? How do you tell a guest that they’ve had too much to drink? Or, how do you stop people from taking advantage of your generosity?

Murdo MacLeod, director, Zest Mixology, offers the following advice: “For a medium sized exhibition stand operating a small bar area, the average daily consumption to plan for is 50 cocktails, 50 mocktails (non-alcoholic cocktails), 10 bottles of Cava and both orange juice and water. But this is not the case if the bar service is the main attraction for the stand, such as an exhibitor from the licensed trade, as they have higher consumption rates.

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“Serving ‘mocktails’ on the stand is a great way to avoid people having a ‘swarming’ effect around the bar area.

Mocktails are non-alcoholic, fruity cocktails and still give the guest great flavour but without alcohol. One mocktail is usually enough for one person.

“If mocktails are the only options on the menu on the day, clients often keep a few bottles of vodka under the desk so they can offer an alcoholic top up to any important guests. If a guest is drinking from the stand solely to get drunk with no interest in the stand’s message, the bar tender should politely stop serving that guest.”

This is a point reiterated by Adam Solomon, director of sales, LiquidChefs: “Our bartenders are put through training with regards to the responsible service of alcohol.

It is part of their job to manage the guests that are drinking around them. If someone looks like they may be bordering limitations, they are trained to request that guests drink a full glass of water before being served. We also request that guests take a 30-minute break before having another drink.”

Professional bar operators will advise organisers on how to design the perfect bar menu

Solomon also believes that organisers should look at offering guests drinks with different spirit bases and thinks that glassware options should also be looked at to create balance and variety.

Dyfrig Richards, managing director, Eagle Hospitality Event Bars, suggests that organisers should hire independent security staff – if guests get a little out of hand security can step in and kindly advise guests to leave, and if they are quite clearly looking for free alcohol then security can also have a quiet word. An external security company saves the event organiser from having any embarrassing conversations with potential clients and important guests.

Richards also explains that drinks tickets are a good way of working out volumes of alcohol required. Organisers should allocate a set number of drinks vouchers to be redeemed. Some people will drink two cocktails, others may have six beers – in the end, the drinks tokens will even out demand across an evening and allow an organiser to devise a drinks budget. A cash bar should then operate once all tokens are used.

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Pinterest is the new buzzword in social media. But what is it and how can organisers use it?

a

lthough it has been in existence for the last two years, Pinterest has seen a dramatic increase in users in past weeks. The new “craze” enables users to create a digital corkboard whereby members can collect and display a portfolio of images – everything from holiday locations to interiors and from art to fashion.

In relation to events, the virtual pinboard allows organisers and brands to create a mood board – an online file of favourite images and their sources, enabling event management companies to source the exact products or similar to satisfy a brief.

In Britain, Pinterest’s popularity has split active interest down the middle. The majority of fans are aged 25-34 years old and it’s not for teens. And more recently, brands are looking at how it can increase sales.

Figures say that the average user spends 16 minutes a day on the medium, the majority of users are women and half of the users have children. Cision argues that Pinterest provides a platform for people to share the things that they feel most passionately about. Interestingly, 97 per cent of its Facebook fans are women, identifying a channel for brands to tap into young professionals, mums and brides to be.

The idea that people can tell a pictoral story by “pinning” a photograph and link is DR M says “EXPEct thE UnEXPEctED” from MaSQUERaDE!

quickly gathering pace, and it’s predicted that the social media channel’s rise will continue to escalate.

Yet Pinterest is also at the centre of a heated debate with regards to copyright infringement – it’s felt that images and their sources, which are distributed virally, are at risk of being poached.

A recent code set up by Pinterest, enables some level of copyright protection for images, which attempts to act as a preventative infringement measure for those whose work is online. In lieu of this, the, online photo management and sharing application, Flickr will no longer allow pinning. Only content that is established as safe or public will have a sharing button enabled, and Pinterest’s own terms and conditions state that a user must own material to have its owner’s permission to pin it to their pinboard.

On the other hand, pins, even if posted incorrectly, do drive traffic back to its original source. Therefore, brands should think twice before issuing a copyright infringement notice when levels of engagement achieved through the act of sharing are surely a good thing. Right?

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Enquiry Number 077

Call Seamus 07881614134 www.gigtent.co.uk enquiries@gigtent.co.uk Tel: 01223 874078

Enquiry Number 078

Do you have anything to Showcase?

Inspiring Tents For All Events

SHOWCASE

gbj

Elegant Slumming ✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services

+44 (0)7734 111 384

Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Enquiry Number 079

Enquiry Number 080

hire@gbjdesign.co.uk www.gbjdesign.co.uk

Enquiry Number 081

LASER LIGHTING and SPECIAL EFFECTS Concerts • TV+ Film • Corporate Events • Festivals • Tours • Confetti Cannons • Pyrotechnics • CO2 Systems

Event Vehicle Solutions London based national service Email: info@oliverbuggyhire.co.uk Tel: 01923 265211

Tel: 0845 8672763 • Email: info@ac-lasers.co.uk

www.ac-lasers.co.uk

Enquiry Number 082

n Environmentally friendly n Customers will keep and re-use therefore logo is with the customer for longer! n Minimum Order – quantity of 250 at £1.17 each excluding artwork, delivery and VAT Contact us now for a FREE no obligation quotation on our shoppers.

Enquiry Number 083

DAUBNEY

Enquiry Number 084

SPL Audio Services

The Daubney Agency has been providing entertainment for events since 1918. From corporate entertainment to multi-day festivals from shopping malls to village fetes.

Offering free and unbiased information we can guide you through the many acts and displays that are available from our extensive range.

Help is just an e mail or phonecall away

THE DAUBNEY VARIETY & GALA AGENCY LTD

T: 01246 477677

E: info@daubneyagency.co.uk W: www.daubneyagency.co.uk

Enquiry Number 085

Enquiry Number 086

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk

Enquiry Number 087

Do you have anything to Showcase?

SHOWCASE A#*-'+* $CD,'E -.,/E./,#-

?2&'D'.'+* C*" ?0#*.

BC(('*%5

1115".-.,/E./,#-5E+) >,'-.+(4 ?*%(C*" A# ( = 6 7 < 8 9 ; : 8 < < 8 Enquiry Number 088

Enquiry Number 089

Enquiry Number 090

Event CAD     CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK.

 Flexible and easy to use  Design a 2D layout of a room, marquee or an exhibition stand  From 2D to 3D at the touch of a button  Wide choice of objects and colours  Print / Email your drawings  Insert a backdrop picture  Impress Customers with their own layout

TSS - Event Hire Software Event CAD & all Hire     0844 800 1232

info@tssweb.net www.tssweb.net

Enquiry Number 091

Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our client’s competitive rates, attention to detail and the quality of service that they deserve.

Amusement rides for hire for all types of venues worldwide Corporate events, fairs, shows, carnivals, music festivals, christmas parties, film, tv promotion and all types of advertising.

Please see our website for more information

www.thedodgemcompany.co.uk Email: john@thedodgemcompany.co.uk Tel: 07768 841791

Enquiry Number 092

We can provide staff in the following areas: • Hospitality • Subscription sales • Product demonstrators • Promotional models and dancers • Show guide sales • Event managers and team leaders • Mystery shoppers CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment.

You can contact us: Office: 0121 354 8588 Mobile: 07976 284858 Email: Carmella@ctagencyltd.co.uk Website: www.ctagencyltd.co.uk

Enquiry Number 093

Yes Tents supplies marquees of all types and sizes.

Ranging from spectacular big tops to beautifully formed clearspans.

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934.

Backgrounds have been our background since backgrounds began and bbrown have more than 400 in stock.

08705 340340 www.bbrown.co.uk

Enquiry Number 094

Paul Wassell 07932642689 paul@yestents.com www.yestents.com Enquiry Number 095

Enquiry Number 096

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SHOWCASE

ivbdirect FURNITURE & PROP HIRE

t. 020 7326 7998 e. george@ivbdirect.com w. ivbdirect.com

Enquiry Number 097

eal productions offer total production solutions, with every technical aspect of your event taken care of, including audio visual equipment, generators and power distribution, lighting, sound, staging, trussing, props and theming

Trussing • Staging • Roof Systems Lifting Equipment • Custom Structures

Tel: 01440 714 204 • Fax: 01440 714 077 email: info@ealeisure.co.uk • www.ealeisure.co.uk

01977 659 800 • info@prolyte.co.uk • www.prolyte.co.uk

Enquiry Number 098

Enquiry Number 099

Exq ui s i te O u t s i d e c atere r s s p ec i a l i s i n g

PROVIDING WATER & PLUMBING SERVICES TO THE OUTDOOR EVENT INDUSTRY

Event Entertainment & Game Hire

in s h ows and event s t h rou g h o u t t he cou nt r y.

Tel: 01691 830055 info@hughescaterers.co.uk www.hughescaterers.co.uk

• Full plumbing infrastructure • Water delivered to site • Public drinking water • Water purity testing • Catering equipment hire

01332 850 860 karen@tess-ltd.co.uk www.tess-ltd.co.uk

Tel: 01695 722 700 www.race-time.co.uk Enquiry Number 100

Enquiry Number 101

Enquiry Number 102

Ranked number 1 in GOOGLE.CO.UK for keywords ASIAN WEDDING VENUES and ASIAN VENUES

NEW WEBSIT E

LIVE!

• Confetti Cannons • Custom Confetti • Equipment Hire • Pyrotechnics • Flames • Special Effects

www.ukvenues.co.uk provides an easy, effective and free online venue search service that will help you find that perfect venue for your event.

With over 5000 venues listed across the UK, finding a venue couldn’t be easier

Enquiry Number 103

enquiries@tagprom.com

Enquiry Number 104

T 01582 723502 E ian@confettimagic.com www.confettimagic.com Enquiry Number 105

Do you have anything to Showcase?

SHOWCASE TRABES 4.5 m LIFT

Designed for compact line array systems

4500mm

Versatile Compact Lightweight Quick Assembly Affordable

260kg

UK Distributor

TTL Sales UK Unit 1, 5 Limber Road, Lufton Trading Estate,Yeovil, Somerset, BA 22 8RR office: 01935 424070 mobile: 07976 957232 web: www.ttsalesuk.com email: paul@ttsalesuk.com

Enquiry Number 106

         

CrewCo

                

            

Stage & Event Crew

        

contactus@crewco.net

Enquiry Number 107

0845 458 9400

www.crewco.net Enquiry Number 108

Russell & Twining Blooms Ltd Exhibition Florists Get your message across with our Solar Powered Variable Message Signs.

No power source necessary as our signs are totally solar powered!

Easily transportable on fully self contained trailers they can be placed almost anywhere.

All your event medical services from a single first aider to full field hospital • Risk assessment and advice on medical requirements • Advice on best practice and staff qualifications • Attendance at licensing hearings • Liaison with statutory health services • Production of medical support plan • Medical major incident planning • Provision of event day cover • Post event reporting • Audit of current medical provision

0844 586 6009 neil@eventsmedical.co.uk www.eventsmedical.co.uk

Enquiry Number 109

Signs are highly visible whatever the weather. All have text and graphics capability and superior models can display up to 10 lines of text Our signs are clean, safe and silent as they have no engine.

Signs can be programmed in advance or can be changed remotely using a modem and mobile phone allowing the message to change as the event unfolds.

The ideal solution for conveying messages to large crowds or to control traffic.

Our signs have been used successfully at marathons, concerts, festivals, and sporting events.

Telephone 01434 322359 Mobile 07860 606549 Fax 01434 322104 Email janetdoody@solarsignsuk.com Doody’s Yard, Park Road, Haltwhistle, Northumberland Ne49 9LD

“A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

www.solarsignsuk.com Enquiry Number 110

Enquiry Number 111

WE PUT THE STARS BEHIND THE STARS

Field Marketing Specialists

DMX Lighting Product Bespoke LED Signage 12 Ch Full Colour & 4 Ch White LEDs Durable & Rock Proof Dedicated Installation Team Intimate to Stadium UK Manufactured Largest UK Hire Stock Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email: info@universalstars.co.uk www.universalstars.co.uk

Enquiry Number 112

• Promotional Staff • Merchandising • Stand Managers • Event Management • Roadshows • Product Sampling 85 South Street, Dorking, Surrey RH4 2JU T: 01306 882880 E: enquiries@trialbites.co.uk www.trialbites.co.uk Enquiry Number 113

Enquiry Number 114

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ACCESS CONTROL & BADGES Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre. co.uk W: www.idcardcentre.co.uk

CONNECTIONS CONNECTIONS

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

BANNERS, BACKDROPS & FLAGS

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

invision

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

AV & SOUND & LIGHTING Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex, RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk The Bar Bazaar The Old Turbine Factory 138 – 140 Nathan Way Thamesmead London SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

AV / IT EQUIPMENT HIRE

AV & SOUND EQUIPMENT HIRE

CATERING EQUIPMENT & FURNITURE HIRE

BARS

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

BALLOONS, BUNTING & FLAGS

CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

CATERERS Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com

COMPUTER SOFTWARE

TSS Rental Software Solutions all Hire & Event CAD Software

CATERING EQUIPMENT HIRE Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com

Connections is sponsored by

Connections is sponsored by Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

ENTERTAINMENT H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

EVENT BRANDING Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

EVENT FURNITURE HIRE

ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EVENT MEDICAL & TRAINING PARAMEDICO 16 Croydon Road West Wickham Kent BR4 9HT T: 0208 656 5956 M: 0751 528 7962 Skype: 0203 239 8586 E: amedcraft@paramedico. info E: allan@medcraft.org W: www.paramedico-events. co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT TECHNICAL Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

CONNECTIONS

Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk

Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STAND DESIGN Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION STANDS/DISPLAY D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk

invision

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: maria@portableroadways.com W: www.portableroadways.com Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions. co.uk W: www. eventproductionsolutions. co.uk Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv. com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

Connections is sponsored by

Connections is sponsored by

FURNITURE / HIRE

HEATING & COOLING SYSTEMS

A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0117 330 0970 E: Ian@furnitureonthemove. co.uk W: www.furnitureonthemove. co.uk

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture. co.uk

Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational.com W: www.europainternational. com/so GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

LANTERNS www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline. co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio. com W: www.theprojectionstudio. com

LED SCREENS Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

ICE RINKS

YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA. T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

LIGHTING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Powerful Battery LED Uplighting

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Just Lite Productions Just Lite Office : +353 1 8068333, info@justlite.com Paul Smith : +353 87 2525183, pauls@justlite.com Alan Smith : +353 87 2361162, alans@justlite.com W: www.justlite.com

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk

Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

CONNECTIONS MARQUEES

PORTABLE TOILET HIRE Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees. co.uk Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org. uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

Hire Ltd

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk

Connections is sponsored by

Connections is sponsored by Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms. co.uk E: hire@walltowallcomms. co.uk W: www.walltowallcomms.co.uk

SEATING

Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk Specialized Group of Companies 4 Rosebank Road Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

STAGING & RIGGING Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Richards Events Services Security Division 86 Lower Ashley Road New Milton Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices.com W: www. richardseventsservices.com

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TECHNICAL EVENT PRODUCTION

DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup. com Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

TEMPORARY ROADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

CONNECTIONS

Element Domes Ltd Yew Tree Studios, Stanford North, Kent, TN25 6DH T: 01303 814 607 E: info@elementdomes.com W: www.elementdomes.com Eschenbach Structures (UK) Ltd 81 North East Road Southampton, SO19 8AF T: 02380 437 329 F: 02380 437 329 E: info@ eschenbachstructuresuk.co.uk W: www. eschenbachstructuresuk.co.uk

LOSBERGER

Agility Fairs & Events Logistics Jubilee House, 3, The Drive, Brentwood, Essex, CM13 3FR T: 01277 725 651 F: 01277 725 395 E: dflower@agilitylogistics. com W: www.agilityfairsevents.com Chris Eames International Box Lane, Barking, Essex IG11 0SQ T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 E: trucks@cei.co.uk W: www.cei.co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE

Losberger 139 High Street, Collingham, Newark, Notts, NG23 7NH T: 01636 893776 F: 01636 893774 E: s.campbell@losberger.com W: www.losberger.com LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse.co.uk W: www.lhwoodhouse.co.uk Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS 24/7 Exhibition Services Unit 3 The Courtyard, Nunhold Business Centre, Dark Lane, Hatton, Warwick, CV35 8XB T: 01926 840140 F: 01926 840340 E: info@24-7exhibitions.com W: www.24-7exhibitions.com

Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

VENUES BMA House Tavistock Square, London, WC1H 9JP Sales Tel: 020 7874 7020 F: 020 7383 6645 W: www.bmahouse.org.uk Five (Farnborough International Venue & Events) Farnborough International Ltd, ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD T: 01252 532800 F: 01252 376015 E: fiveenquires@farnborough. com W: www.farnborough.com/five Kent Showground KEEC, Detling, Maidstone, Kent, ME14 3JF T: 01622 630 975 F: 01622 630 978 E: alison@kentshowground. co.uk W: www.kentshowground. co.uk Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. co.uk W: www.wembleyarena.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

Connections is sponsored by

Furniture will rarely steal the show.

Ice Magic usually does.

Ice Magic is the ultimate solution for the event that has got to be stunning and different.

Ice Magic brings a magic glow and warmth to each table, each setting, each event. And it can do this whether the event needs to be slinky, elegant and sophisticated or if it must hit the heights of funky, modern, young and rocking.

Next issue…

The Ice Magic range includes elegant crystal clear chairs, individually lit tables, colourful lit dance floors and a range of accessories that can create the total mood and ambience for a private function, a product launch or a corporate event.

Ice Magic. Very Cool. Very Hot.

From the Field

Stand Out discovers how the festival market is developing, and talks to organisers of both new and established events

IceMagic

furniture hire

01635 201401

Check out our website www.ice-magic.biz Ice Magic Furniture Hire | Newbury Road | Hermitage | Berkshire | RG18 9TD sales@ice-magic.biz | www.ice-magic.biz

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