Stand Out Magazine January 2013 Issue

January 2013

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achieve event excellence

AMAZING SPACES X FACTOR LIVE FINAL • UK FESTIVAL CONFERENCE • TENDERS • CHRISTMAS LIGHT SWITCH ONS • POWER

You’re only as good as the company you keep.

If you’ve had an annus horribilis and made a resolution to ensure the next twelve months are less stressful, more rewarding and a whole lot more enjoyable – you’re just a free phone call away from summoning up a change for the best.

Call us today and arrange an informal review of your needs and expectations for 2013 and we’ll help make it a year to remember, for all the right reasons.

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Some of the good companies we keep happy year in, year out:

0800 389 6884

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A

ccording to a new YouGov poll, festival attendance is set for decline in 2013. The evidence suggests that only 19 per cent of those surveyed so far plan on going to a music festival in 2013, compared to 54 per cent who have already said they won’t be going at all. The YouGov SixthSense study cites over-crowding, too much queuing, poor weather and muddy fields as key reasons. Add to the mix the fact that UK festivalgoers believe festivals are too expensive and they admit that they would rather spend the money on a holiday instead.

Interestingly though, in a separate YouGov live music report, money is not a factor, and panellists at the recent UK Festival Conference are also positive for the next 12 months.

According to Andy Redhead, head of production at SJM Concerts, only those who remain optimistic can run festivals and large-scale outdoor events, as an ability to remain positive at all times is instrumental when it comes to planning for all eventualities. If you turn to page 18 you can read all about the event – who said what and who also won what at the UK Festival Awards. Plus, I discovered the latest research to be unveiled at the event including Julie’s Bicycle’s wet weather findings and The Green Festival Alliance’s insight into event power.

In this January issue, on page 23, you will find a breadth of information from energy experts and a raft of case studies from outdoor event organisers about temporary power requirements – it details how you can save power and reduce energy bills, so perhaps think of it as a diesel detox and make it your New Year’s Resolution to undertake a power audit on your event site.

Personally, I think you’ll be shocked to discover how much you can save. It will require some work and effort on your part but no one ever gets any real job satisfaction from being handed results and success on a silver platter.

Looking further ahead, Stand Out is feeling positive about the next 12 months. You must remember that positivity breeds positivity. Besides, my mum has always said that worrying about things, which are not in your control, gets you absolutely nowhere. And it’s a brave man that argues with my mother!

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2013. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

Industry Partners:

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EDITOR’S LETTER

January 2013

contents

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Push the button

field tAlk

Christmas light switch ons are becoming ever more popular, as local authorities and shopping destinations look for opportunities to create PR exposure. Stand Out chats to the production teams responsible for the spectacles witnessed by thousands at Westfield Stratford and on London’s Regent Street

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The annual UK Festival Conference and Awards took place at The Roundhouse, bringing organisers together for a mammoth debrief of this year’s outdoor events

32

diesel detox

mission imPossible

Are you looking to save energy and reduce your carbon emissions and diesel bill? Discover a raft of best practice advice offered by organisers and power experts. As some outdoor events turn to alternative power methods, do you have a clean conscience?

The X Factor Live Final moved out of London in December for the first time ever, taking over Manchester Central. During rehearsals, Paul Viollet, the event’s production manager, talks new venues and trusted suppliers

RegulARs

6 Event industry news 8 New event tenders and the latest

contract wins

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41

AmAzing sPAces If you’ve seen one venue: you’ve seen them all. Well, may be that’s not quite the case, as a plethora of new venues have opened their doors – and a number of established event spaces are also upped their game

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how to wow Stand Out unearths a myriad of products and services that are sure to “wow” guests at your next event. Attention to detail is paramount, as guests continue to expect the unexpected

Is it time to make a promise to your event agency? Eventia asks

50 What’s in a #hashtag?

52 Competition time with Cheltenham Racecourse

66 The February issue is coming www.standoutmagazine.co.uk

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NEWS

New traffic measures set for 2013 Formula One British Grand Prix Silverstone has revealed that it is implementing a range of measures to avoid weather-related issues that dogged the British Grand Prix in 2012.

Silverstone is investing in the venue’s infrastructure, as well as increasing travel options for fans attending future British Grand Prix events.

Announcing plans for 2013, managing director of Silverstone Circuits Limited, Richard Phillips said: “For more than 10 years now, fans have had little or no issue getting in and out of the circuit for the British Grand Prix, so it’s important to keep the problems of 2012 in perspective. That said, the traffic issues on the Friday of the event, and having to ask a number of fans to stay away on the Saturday, were far from ideal.

We have learned from the experience and are taking steps to ensure we’re better equipped to deal with whatever the weather may throw at us in future.”

For the 2013 Formula 1 British Grand Prix, Silverstone will be expanding its park and ride operation to run on all three days of the event. In addition to increasing capacity and introducing a Friday service from existing park and ride locations, Silverstone is also

reviewing new locations for the three-day service, including a supplementary site in Northampton for traffic arriving from the East, and Turweston for fans and traffic arriving from the West.

Silverstone is also improving shuttle services for race goers travelling to the event by train. A regular shuttle service will be in operation on all three days of the British Grand Prix from local major railway stations at Milton Keynes, Northampton and Banbury. Similarly, Megabus will operate a coach travel service on the Friday, Saturday and Sunday of the event from major UK towns and cities, including London, Leeds, Sheffield, Manchester, Nottingham, Cambridge, Portsmouth and Cardiff.

Silverstone is also investing time and money to improve the non-tarmaced car parks on site – 40 per cent of Silverstone’s car parks are already hard standing, but it is not feasible to tarmac the circuit’s grass car parks, for both financial and environmental reasons. Work is being carried out throughout the winter to improve drainage and water displacement systems, so that in the event of significant rainfall these areas are more robust.

We are FSTVL dance festival launches A 122-acre former WW1 airfield in Upminster is to host a brand new dance festival. We are FSTVL, a 15,000 capacity dance event, has been launched and will take place on May 25, 2013, from 11am until 2.30am.

The inaugural electronic dance festival will host over 70 acts across 10 stages and is brought to the festival market by Nikki Gordon, formerly of TDK Cross Central.

Mulletover will be hosting its first ever rave in a crop circle alongside Secret Sundaze and Kehakuma, who will be bringing a touch of Japan from Space in Ibiza to the UK, playing in The Japanese Garden.

According to its organisers, We Are FSTVL will be placing a huge emphasis on production to create an “unrivalled festival experience, never before applied to the UK dance festival market”.

Custom built structures will give each area a “distinctive identity”. Shipping containers will be used, a 2,000 capacity beach arena inspired by a tiki paradise will feature and a crop circle rave will also appear – each area will have LED video walls, lasers and Funktion One sound systems.

Peter Pan arena Major cultural events in Liverpool tour seeks generate £73m for economy sponsorship MemoryHaus, a strand of the NEC Group, has entered the entertainment market, securing a contract with Belgium-based producer Music Hall. The contract sees MemoryHaus seeking commercial partners for the forthcoming Peter Pan, The Never Ending Story – World Arena Tour, which will take place at venues across the UK in 2013. The MemoryHaus team is looking for potential sponsors and partners for the UK leg of the tour. The tour, which is set to commence in August 2013, will appear at London’s Wembley Arena, Birmingham’s NIA, Nottingham’s Capital FM Arena, Manchester Arena and the new Glasgow Hydro Arena. For more information, email sarah.whittaker@necgroup.co.uk.

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Major cultural events in Liverpool generated £73 million for the local economy in 2012.

That is the finding of a new independent report, which has looked into the impact of five Culture Liverpool events: Sea Odyssey, Olympic Torch Relay, Music on the Waterfront, Mathew Street Music Festival and the Irish Sea Tall Ships Regatta.

The giant spectacular Sea Odyssey made the biggest impact – attracting 800,000 visitors and generating spending of more than £46 million.

Despite this year’s Mathew Street Music Festival being a one-day event due to extreme weather, crowds came out in force and 180,000 people descended on the city centre, spending a total of £20 million.

Liverpool City Council’s director of Culture Liverpool, Claire McColgan said: “This report

highlights the important role cultural events play, not only in terms of bringing muchneeded money into the local economy, but also in engaging and inspiring people from across the city.

“It’s encouraging that despite the tough economic times, people still value culture and come onto the streets in their tens of thousands to enjoy high-calibre events, and at the same time spend money in our cafes, shops, bars, hotels and restaurants.”

Other figures show that the Irish Sea Tall Ships Regatta attracted 70,000 people and brought in £2.1 million, the average visitor spend was £38.82 per person and more than half the visitors (53.2per cent) to these cultural events were from outside of Liverpool, spending an average of £27.65 per person on accommodation.

The team behind BBC TV show Saturday Kitchen has launched a new Saturday Kitchen Cooking Experience. The first event will take place on January 19, and will enable food fans to spend time with the show’s international chefs. Corporates and organisers can book the experience as part of an event or teambuilding activity too.

Attendees will tour the studios before taking part in a hands-on cooking session with one of the TV guest chefs. They will

learn in a state-of-the-art cookery school located above the London studios where Saturday Kitchen and other cookery shows are filmed. The experience will be rounded off with attendees turning their talent to the famous Omelette Challenge, in a fun competition with the rest of the group.

Chefs already confirmed include James Tanner, Ken Hom, Atul Kochhar, Jose Pizarro and Vivek Singh. Tickets are priced at £295 per person or £450 for two.

Reed Travel Exhibitions launched IBTM India, which will take place in Mumbai from September 12-14, 2013.

Upper Street Events has hailed its inaugural Gadget Show Live Christmas event a major success with 27,280 visitors attending the event over three days.

LCV2013, organised by Cenex, will return to Millbrook on September 4 and 5, 2013.

In Any Event, a not-for-profit, independent trade association, has launched in Northern Ireland.

Event industry celebrates at UK Event Awards and Eventia Awards

Europa International has agreed the lease on a second warehouse in South East London, providing the company with an extra 8,000 square feet of storage.

RPM were the big winners of the Eventia Awards picking up two Gold Awards and the event’s coveted Platinum Award. The judges awarded RPM Gold for its work on the Talisker Sail-in Cinema initiative in two categories (Best Event in a Public Space and Best Brand Experience). RPM’s staffing division, RPM Promotional People, also won Gold in the Event Services Supplier of the Year category for its work on behalf of Coca-Cola to cast 320 brand ambassadors for London 2012.

Paul Deighton, chief executive of LOCOG, received the Outstanding Achievement accolade, whilst event industry contributions to the Olympics were also recognised with a

Food Show has partnered with Michelin starred chef Jason Atherton to develop a number of bespoke event menus, and will engage Atherton for exclusive event appearances.

double Gold for Crown and its London 2012 Games Maker Orientation Events.

The Drum, organiser of the UK Event Awards, also revealed winners from its ceremony, which took place at the Emirates Stadium at the end of November too.

Winners on the night included Havas People, which picked up the Grand Prix, and Ignite London, which received four awards. Blondefish picked up the award for Best Event Services Supplier and Fisher Productions received the accolade of Best AV/ Production Company, both of which were sponsored by Stand Out. Other winners included Stepladder Worldwide, Rapport Events and IAS b2b Marketing.

Exhibition Traffic Management Services has launched a highways traffic management division.

Decorex International is moving to a new location for its 2013 event – Perks Field, adjacent to Kensington Palace.

The Co-operative Membership is to sponsor The Cookery Theatre at the 2013 Edible Garden Show.

Phil Powell, managing director of CEVA Showfreight, will join Melville GES in February as EMEA head of logistics.

International Confex has signed a partnership agreement with the Local Authority Event Organisers Group (LAEOG) that will see the association bring its annual general meeting to the exhibition.

London 2012 has published its Post-Games Sustainability Report, presenting results and highlighting the key learnings from the world’s largest event.

Icon SLS installed the indoor Dancing on Ice pop-up skating rink, and all the accompanying temporary structures, changing areas and 24 Christmas chalets for

exhibitors, at the recent Ideal Home Show at Christmas held at Earl’s Court. The rink measured 15m x 30m and catered for up to 100 people at any one time.

ExCeL London has achieved third party certification for ISO20121 and continued its accreditation for ISO14001.

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NEws

Cactus Kitchens launch saturday Kitchen Cooking Experience

TEndERs and conTRacT wIns

Tender time

Looking for new business opportunities in 2013? Read on to discover a host of tenders up for grabs and news of the latest contract wins UKHO is looking to appoint an agency to manage its events and business conferences. The three-year contract will require the agency to source venues, manage production, lighting, technology and stage sets, have a delegate management system in operation and undertake negotiations on behalf of the contracting authority. Email brian.stenson@ukho.gov.uk by 12pm on January 9.

Cambridgeshire County Council has issued a tender for the provision of nine one-day cycling events in various market towns within the county.

The successful candidate will promote and deliver the series of events from spring 2013.

Email susan.rooke@cambridgeshire.gov.uk

by January 11 if you are interested.

Penn Festival is a family-friendly, two-day music festival taking place from July 19-21, 2013. Penn Festival’s organiser is looking for suppliers of the following: Stage hire, lighting, fencing, power, trackway, toilets, showers, event security/

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marshals, traffic management and other associated services. For more details, email info@pennfestival.com by January 27.

The International Convention Centre (ICC) Birmingham has won nine new association conferences, which are expected to boost the local economy in excess of £8 million over the next five years. The new wins include the IT Service Management Forum, UK and Ireland SAP User Group and the Royal College of Paediatrics and Child Health.

The Forestry Commission wishes to procure software for ticket and membership sales, including the ticket sales for 23 outdoor forest concerts. This tender is being conducted in two lots with suppliers able to bid for either or both lots: Ticket sales and software and membership sales software. The software should enable the Forestry Commission to undertake and manage sales directly. Completed tenders must be returned by 3pm on January 7 to claire.perni@forestry.gsi.gov.uk

Richmond Event Management has secured a £2.5 million production and management contract for the Bristol International Balloon Fiesta

The City of Lincoln Council has issued a two-year contract worth up to £300,000, as it looks for a number of event services for its annual Christmas market, 10k annual run, Christmas lights switch on and civic marches. The contract has been divided into lots: Provision of buses for park and ride services, stewarding, marquees, temporary flooring, toilets, power, lighting towers, safety barriers and fencing, PA/audio, signage, traffic management, CCTV, and park and ride ticket sales. The Council is also looking to hold a Meet the Buyer Event, which will take place on January 23 2013. For more details, email heather.carmichael@lincoln.gov.uk, and the deadline for tenders is August 1, 2013.

Richmond Event Management (REM) has secured a five-year, £2.5 million production and management contract with organisers Bristol International Balloon Fiesta (BIBF). The Bristol International Balloon Fiesta, now entering its 35th year, is Europe’s biggest annual hot air balloon event attracting nearly 500,000 visitors. REM will

Operating on passion Quality is at the heart of what we do. From the arms and legs of our new Swan chairs, to our human parts that help deliver such great service – we make quality furniture and panel hire look like child’s play.

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Tenders and ConTraCT wins

Bristol City Council has issued a tender for its annual Harbour Festival

deliver event management, creative content, operational planning, site infrastructure and income generation for the event.

Oakleigh Fairs is inviting tenders from fairground ride and side stall operators for a variety of events taking place in 2013 – in fact, more than 20. The deadline for tender submissions is January 15. Email admin@oakleighfairs.co.uk Dorset County Council is looking for suitable venue and meetings facilities that it can add to a framework agreement. Dorset County Council (DCC) currently operates an internal room booking system, which provides a centralised list of rooms allowing staff to book meeting rooms in council venues.

This has reduced the need for booking external rooms, reducing cost, yet there are instances where Dorset County Council rooms are not appropriate. The framework is being tendered in 10 geographical lots – Weymouth and Portland, Dorchester, Bridport, Lyme Regis and Beaminster, Sherborne, Sturminster Newton, Gillingham and Shaftesbury, Blandford Forum, Verwood and Wimborne, Christchurch and Swanage and Wareham. The deadline is 2pm on January 10. Email Sureya Hart – s.hart@ dorsetcc.gov.uk – if you are interested.

UBM Live has rewarded DB Systems with a new supplier contract for seven UK shows in 2013. Among these

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new shows is RESI 2013, an event for the residential property market. In addition to the new supplier contract, UBM Live has also renewed an existing contract with DB, which means the AV and IT rental company will continue to work as official AV supplier at four European shows next year.

The Royal Botanic Gardens, Kew, is looking for an experienced production manager for Kew the Music 2014 and 2015. The successful company will be responsible for site production including on-site management, all aspects of technical production, appointing and managing relevant contractors, and liaison with the Kew the Music project team. The scope of the role will require planning for a change of site for this 8,000 capacity, six-night festival.

The contract will commence spring 2013 to service the 2014 and 2015 events with an option to extend for a further two years.

Bids are invited from organisations and partnerships/consortia. To express your interest, you must request a pre-qualification questionnaire (short-listed companies will be invited to submit bids in January 2013).Email Laura Steele – l.steele@kew.org – by 12pm on January 4 for PQQ request. The PQQ must be returned by 12pm on January 11.

Logistik Group has been appointed to deliver a series of shows for Sir Cliff Richard’s Midsummer Nights – Still Reelin’ and A-Rockin’ tour in June 2013.

Logistik is working in partnership with

International Entertainment Corporation (IEC) to produce and promote the series of concerts. Cliff will be performing his classic hits to around 100,000 fans across seven dates in stately homes, estates and castles throughout England.

Toyota has awarded P&MM with the contract to provide lead agency support for the New Generation RAV4 press launch early next year as well as logistic and creative management of the seventh Ichiban programme.

The National Trust has renewed a three-year, nationwide contract with IRIS Ticketing to roll-out IRIS Web, its integrated ticketing system, across National Trust sites.

Bristol City Council has issued a threeyear event management contract for its Bristol Harbour Festival event. The successful contractor will deliver Bristol’s annual Harbour Festival for three years from 2013-2015, ensuring a high-quality, safe and thriving event. This is an established event in Bristol’s calendar and regularly attracts more than 250,000 visitors. Taking place over multiple sites across the historic harbour and city centre, this free event includes circus, dance, children’s entertainment and live music over three days. To apply, visit www.proactisplaza.com and quote reference REQD1000513. The deadline for this tender is 12pm on January 25.

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26/09/2012 12:13

Christmas light switCh ons

Push the button Christmas light switch ons are becoming ever more popular, as local authorities and shopping destinations look for opportunities to create PR exposure. Stand Out chats to the production teams responsible for the spectacles witnessed by thousands at Westfield Stratford and on London’s Regent Street

w

hat’s the secret to producing a good Christmas light switch on? Stand Out asks Sam Beech, production manager, Westfield. Tonight, he is leading the production of the shopping destination’s Christmas light switch on, which will see Rihanna perform to thousands of fans before counting down and turning on the lights.

“If you come up with any ideas, let us know,” he laughs, before turning all production-like and professional. “You have to work with the right suppliers for the right job, and you’re only as good as the assistants, hierarchy, teams and suppliers you employ, because at the end of the day it’s all about communication,” he argues.

Beech is joined by Simon Jones, senior production manager – the pair work alongside Nicola Casperson, events manager, and Fiona Morgan, senior project manager, and are producing the high-profile event, utilising pyrotechnics, projection, serious amounts of lighting and more Mojo Barriers then you can shake a stick at to entertain the amassed crowds of Rihanna fans, and ensure their welfare.

The singer, signed to Universal, has agreed to switch the lights on, on the same day that she releases in the UK her new album, Unapologetic. There’s no denying

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that it’s a great PR exercise for both parties, and judging by the assembled press and photographer scrum, Rihanna is big news.

Creative content Planning for the event began three months previous, Beech explains – the shopping centre’s Christmas event is always in the calendar but the finer details are bashed out, as the winter nights draw in. A three-day build has taken place, leaving plenty of time for a technical run through and rehearsal.

True Staging, Bluman Associates, Acorn Event Solutions, Flare Lighting, Gallowglass, Mark Thomas pyrotechnics, Imagine Believe,

Sunbaba, Concert Sound, Wernick, Event Safety Management and Really Creative Media have all been utilised for the event, which is taking place within the confines of Cherry Park, a Westfield site, which is earmarked for development in 2013.

The site is just one of a number of event spaces at the Stratford venue – Westfield took the opportunity to utilise the space, owing to the fact that it will not be available in 2013, and organise a large-scale public event with pyro and projection.

Jones adds: “The site has its challenges because it is new to us – but one thing at Westfield is that we have a lot of our own kit.

CHRiStmAS liGHt SWitCH oNS Gold medallists Anna Watkins, Helen Glover, Greg Rutherford, Barney Storey and Sarah Storey switch on Regent Street’s traditional Christmas lights with tenor Noah Stewart

We had to beef up some elements such as sound, because the kit we own is OK to use in smaller spaces. This is a much larger space, and we’re always looking to do something new.”

Cherry Park was used during the Olympics – visitors would walk through the space to access the Olympic Stadium. The tarmaced space today hosts a Space Roof stage, flanked either side by large-scale projection, a triple-deck front of house structure, a significant network of barriers to ensure safe crowd management and a small compound of cabins, portable buildings, production offices and toilet

facilities. Free water is being handed out, as are branded Westfield ponchos – it’s raining.

Bluman Associates has been brought in to manage the projection, which measures 80-metres wide and 12-metres deep – the projection flanks the Acorn stage, and Pod Bluman, managing director of Bluman Associates, says that the site’s backdrop afforded an opportunity for creative content.

“We’ve worked with Westfield for a number of years,” he explains. “They contracted us for the technical production of the projection, and we have used four, triple stacks of Christie 20k projectors, placed in weather-proof housing.

“Flare Lighting was commissioned to produce the content but when we got onsite it transpired that they didn’t have the expertise. We have booked an after effects animator last minute to create some content and also used some library content.

“Flare was also going to run the content through our Catalyst media servers but that didn’t transpire either, so we found a freelance. We have created custom content in two days and Rihanna’s production also supplied content, and we have edited those videos to suit the projection environment.”

Bluman is working alongside Dom Smith, Rihanna’s lighting designer, Bertrand Pare,

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ChriSTmaS lighT SWiTCh OnS

video director, Nick Malbon, who is operating the media servers, projectionists Simon Hudson and Robert Stansfield, Jos Newbolt, responsible for after effects, and Andrew Powell, crew chief.

Westfield-branded content, a countdown clock, Rihanna footage and library content have all been seamlessly blended and projected either side of the stage, as local radio station DJs, and festive choirs keep the crowds entertained until Rihanna appears.

Beech continues: “This event is an exciting opportunity for us to use projection. For the entire event, we have a very lighting-heavy look, which is different to things we’ve done previously. In the past, we’ve had a very corporate look but this time we also knew that we didn’t want it to look overly rock and roll. From a stage point of view, the event speaks for itself.”

Jones puts this down to having an experienced in-house production department that can draw on a wealth of knowledge from years of experience in the outdoor and large-scale event market.

Beech and Jones have both previously worked on busy festival sites – they are aware of the challenges that come with high-profile events, and they are part of a large in-house events and production team, managing all manor of events for Westfield,

Five nocturnal Wilde Ones crew worked throughout the build, supplemented by two Showforce crew for the day shift. But Wilde Ones had to adjust their body clocks in advance of the show. The day before being on-site, the team had an early shift in the office from 4am until midday, so that they could sleep in preparation for next day’s 24-hour build

as well as the demands of international celebrities.

it’s all in the planning Regent Street Association also hosted a high-profile Christmas light switch on in November, appointing Wilde Ones to manage the event’s production.

In previous years, Regent Street’s Christmas lights have been sponsored by major Hollywood films, and as such were quite commercial affairs.

For 2012 the Crown Estate, which owns Regent Street, wanted a return to a traditional Christmas. Consequently the theme of the lights was The 12 Days Of Christmas, and rather than pop acts, all the performers were of a classical nature. These included the child star of musical Matilda, all female quintet The Masques and tenor heartthrob Noah Stewart. In addition, the lights were switched on by athletes from TeamGB and ParalympicsGB. Comments Dean Parker, production manager of Wilde Ones: “This was the first time in four years that the lights switch on

wasn’t produced by a production team tied to the film company sponsoring the event.

Consequently, Wilde Ones was appointed by the Regent Street Association to produce all on-site activity. Though Wilde Ones has produced many one day festivals in Regent Street before, this was a different beast.

“For the other festivals, Regent Street would normally be closed from 4am, the build would take place until midday, the event would last for seven hours, and then we’d have de-rigged by 11pm.

“For this event we arrived on site before midnight and started building the stage in a closed off side road that adjoins Regent Street,” continues Parker. “The entire stage build took around nine hours, and included a 20-metre long accessibility ramp.”

Regent Street closed at 3.30pm, which then gave Parker and his crew 90 minutes to run out the multicore, put the front of house mixing desk into position, site the big screens and install barriers.

Adds Parker: “That 90 minutes is quite a challenge, as you still have a street full of pedestrians – either shoppers who might

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Christmas light switCh ons

be disgruntled that you’re cordoning off sections of the road to work in, or early attendees who are jockying for position at the front of stage barrier.

“Whether it was due to the promotion of the event, its return to a style that was more traditional, or the ‘legacy’ of the Olympics, the numbers attending the event were far in excess of those witnessed in the past few years. Fortunately, we have a great relationship with both the on-site health and safety consultants [AD Health and Safety] and security company SFM, which managed the gathering crowd.”

Parker echoes Beech’s sentiment regarding suppliers, and believes that trusted relationships produce the best results.

“On the whole, we work with trusted suppliers that we have used in the past, and who know the foibles that the Regent Street location throws up.

“Suppliers included Alistage, ADI, Eve, The Powerline, Capital Sound, Kenilworth Carpets, Showforce, Classic Fireworks and Sola Consulting (Traffic Management).

For lighting I went back to my roots and contacted Jaggie at Production Lighting. I’d worked with him back in the nineties, and knew I’d be able to trust him to deliver what the client required.”

one step ahead The Regent Street Christmas light switch on lasted just 50 minutes – five acts performed, 40 Olympians gathered on stage, the lights were switched on and a rooftop firework finale to the 1812 Overture punctuated the evening’s proceedings.

But the event’s build was not all plain sailing, Parker explains.

“Due to major building works happening alongside the stage location, there were hoardings right up to the kerb, which meant we couldn’t have as wide a stage as had

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rihanna fans waited patiently to see the star switch on westfield’s Christmas lights

previously been used in that location. This reduced the width from 27-foot to 20-foot, and we then had to try to accommodate the number of athletes that had been invited to attend the event. As is often the case, the thought process that goes ‘let’s find out what the capacity is, before we invite the guests’ hadn’t been implemented, and we discovered we had over 40 athletes arriving, including eight wheelchair users.

“As a result, the stage ended up being twice as deep as it was wide in order to accommodate everybody. It then took some considerable head scratching to figure out a layout that would allow smooth access on such a narrow stage, so there was definitely a sense of achievement once we’d cracked it – but some of the athletes dropped out!

“The build throughout the night required a large amount of carpentry to create the stage wings. Obviously this is difficult to do in the dark, so the construction company in charge of the building works had kindly offered us a power supply. Unfortunately, nobody had seen fit to turn the supply on, so

we ended up stumbling through with several battery-powered LED wands.”

The nature and traditional theme of the evening allowed Parker and his team the luxury of dressing the event. He was able to add some “fluff and cushions”, and was given resources to carpet the stage.

Parker continues: “Such level of dressing is reserved for indoor venues, where you can take measurements and pre-build in advance, knowing that the building is not going to change in the meantime.

However, in our world you have to wait for a road closure before you can build a stage, at which point you discover that due to cambers of roads and the levelling process, some of those measurements have altered! Fortunately, we pre-empted this and oversized backdrops had been ordered.

“What hadn’t been accounted for was the graphic designers mistakenly altering the size of the artwork for the semi-circular fascia on the front of the stage – it was printed at the wrong size. This was only discovered two days before the event and caused great anxiety.”

Parker was “dug out of a very large hole”

by ARC-UK, a large printing firm which has offices above Parker’s – it changed print schedules and reprinted the fascia before Parker and his team of Wilde Ones arrived on the Regent Street site, once again echoing both his and Jones’ sentiment regarding trusted suppliers.

“When so much emphasis is put on the final ‘look and feel’ of the stage, it can be particularly stressful,” he concludes. “The one-day, temporary nature of the event combined with a very short set up time means there is simply no room for error. It has to be right, and right first time.”

UK Festival ConFerenCe and awards

Field talk

The annual UK Festival Conference and Awards took place at The Roundhouse, bringing organisers together for a mammoth debrief of this year’s outdoor events. Stand Out editor, Caroline Clift gives her review of the event

e

ach and every year the UK Festival Conference and Awards attract a wide spectrum of festival organisers – and each and every year, the event offers an insight into the minds of festivalgoers. The UK Festival Conference’s unveiling of the UK Festival Market Report, complied by the UK Festival Awards and CGA Strategy, is probably a highlight of the event, with organisers of both small and large events interested to discover just what is going through the minds of potential audiences. This year was no exception, as according to the study, the festival market is maturing, and it’s not expanding at the same mammoth rate as it was five years ago.

The report’s authors – Steve Jenner, Una Barr and Alex Eyre – suggest that the UK’s festival market now faces “the prospect of rapid evolution”, mirroring the upheaval experienced by the licensed trade, which has had to accept that social patterns and demography change. Two-thirds of those surveyed found the events of 2012 more challenging than ever before with the weather, free events during London 2012 and market saturation playing lead roles in the festival organiser’s story. But whilst the research touches on the organiser’s tale, it accepts that it’s the festivalgoers who

18 www.standoutmagazine.co.uk

provide the answers being searched for: after all, “attracting an audience is at the core of a solid business model but keeping them is the Holy Grail”.

This very notion came to mind as GuilFest’s founder Tony Scott took to the stage in a panel session entitled The Festivals Emergency Board Meeting – the panel attempted to look at how industry can prevent the issue of event cancellations and financial losses from dogging the sector in 2013. Scott admitted that GuilFest’s ticket sales were down 15 per cent before bad weather kicked in, and believed that London 2012 ticket sales impacted on his own.

the Festivals emergency Board Meeting looked at the issues of wet weather and event cancellations

Personally, I’ve always thought that if you have the right content, a loyal audience and interact with your event community throughout the whole year then an organiser has nothing to worry about: Right?

Scott argued that GuilFest’s downfall was at the hands of his local audience, who took one look out of the window, saw the weather and thought better of it – a problem of running a local festival, he cited, particularly when organisers rely on sales on the gate.

He said that competition for events was like nothing he’d seen before, and that now he is in talks with his local authority over the future of GuilFest, but he argued that the return

industry professionals were keen to hear best practice advice

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UK Festival ConFerenCe and awards

UK Festival award winners:

a life’s work for John Probyn, as he picks up the award for lifetime achievement

of Glastonbury 2013 will boost the festival economy and give industry a kick.

Stuart Galbraith, chief executive officer of Kilimanjaro Live, admitted his mistake with Sonisphere – the acts chosen had not been well-received by fans and ticket sales were poor as a result. In hindsight, he commented that he should have taken the decision not to run his event before the headliners had been announced. Sonisphere 2013 will go ahead, and Galbraith hopes that external factors will not impact on plans.

Rob da Bank, founder of Bestival, argued that the festival industry should bond through such discussions, and urged organisers not to rest on their laurels when 50 per cent of a festival audience is new and needs encouragement to come. But Andy Redhead, head of production, SJM Concerts, said that it was in a promoter’s nature to worry about sales and the bottom line, yet we should be hopeful, as we have a good festival scene. He said: “Planning your announcements and news of line ups is crucial to the success of an event.”

A key factor in the UK Festival Awards research was the statistic that 33 per cent state that a festival’s headline act was the main reason for ticket purchase – and 31 per cent said they’d return to a festival that they’d had a good time at before.

Interestingly, the overall organisation of an event is important too, to 89 per cent of those asked, with 75 per cent thinking that there should be lots of security, and good toilet facilities are essential too.

The report aimed to disprove several myths – bad weather is putting people off attending, festivals are too expensive, the market is saturated, free events played havoc with visitor numbers and festivals

20 www.standoutmagazine.co.uk

new order win Best line Up

are for the under 25s. For starters, the research found that 27 per cent of 21-50 year olds prefer festivals with a capacity of 5,000-10,000, and 14 per cent and 12 per cent of 26-30 and 41-50 year olds respectively attend festivals. Other headline figures suggest that 59 per cent of people think festivals are priced just right, and the majority accept brand sponsorship as part of the experience. Price is an important factor when contemplating a ticket purchase, but promoters who have moved from traditional to digital marketing methods are more likely to succeed in the future. Strong programming and organisation will ensure that punters keep coming back, and if organisers can develop an app then all the better – 75 per cent of respondents want to use their mobile more on-site, with 39 per cent owning an i-Phone and 28 per cent primarily using O2.

But one of the key facts to come out of those questioned, over 11,000, was this – only two per cent had their fun spoiled by the weather. Julie’s Bicycle also chose to launch at the UK Festival Conference its findings, having recently conducted a wet weather survey amongst 37 event organisers.

More than half (57 per cent) said weather

Best new Festival – Festival no. 6 Best Metropolitan Festival – Camden Crawl Best dance event – Global Gathering Best overseas Festival – Benicassim (spain) Best Family Festival – latitude line-Up of the Year – download Headline Performance of the Year – new order at Festival no. 6 Promoter of the Year – Gareth Cooper (Festival no. 6, Beach Break live, lollibop) Best small Festival – Y-not Best Medium-sized Festival – Bloodstock open-air Best Major Festival – Bestival the Grass roots Festival award – Green Man the Greener Festival award – Croissant neuf summer Party Best toilets – lodestar Best Brand activation – the southern Comfort Juke-Joint the extra-Festival activity award – live From Jodrell Bank lifetime achievement award – John Probyn, chief operating officer, live nation

conditions were worse this year compared to last and 80 per cent said the weather had an adverse effect on the event. For 72 per cent adversely impacted by the weather this translated to incurring extra infrastructure costs, in order to prepare and cope and almost half thought their audiences had a difficult experience; and a third said they saw lower bar sales.

As a result, organisers are now seeking to prioritise weather contingency, and 57 per cent have adverse weather plans now in place, a figure which should increase as the summer rainfall was 370.7 mm compared to a typical summer rainfall of 226.9mm – 60 per cent higher than average.

The good news is that the bad weather will not massively impact on future ticket sales – only one per cent of festivalgoers cited that they had been put off by bad weather altogether, so organisers should breathe an ultra big sigh of relief: Your audience will come, but make sure that you are prepared for them.

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Diesel detox

Germany’s Melt Festival will in 2013 power its Sunplugged stage using 100 per cent renewable energy

Are you looking to save energy and reduce your carbon emissions and diesel bill? Discover a raft of best practice advice offered by organisers and power experts, and learn how some outdoor events are turning to alternative power methods. As the topic of renewable energy rears its head once more, do you have a clean conscience?

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f you’re an outdoor event organiser, power is essential. There’s no getting round it – your show, festival or public event needs some source of energy to get things running, but how you choose to power and fuel your event is another matter entirely.

The majority of organisers will chose to run diesel generators, despite an increasing number of alternative energy methods, and because you do, it does not mean that you cannot “do your bit” by saving energy and reducing your emissions.

At the recent UK Festival Conference, Chris Johnson, chair of the Green Festival Alliance, took to the stage and presented the headline figures of a brand new report – The Power Behind Festivals: A guide to sustainable power at outdoor events. He told delegates that 70 per cent of a festival’s carbon footprint is down to power, and that

12 million litres of diesel were used at UK festivals in 2011, producing 31,600 tonnes of carbon emissions. If the UK’s summer festivals cut their diesel consumption by 10 per cent, over one million litres of diesel could be saved, and as power is one of the five largest single production costs, it would make financial sense to look at your usage.

The report, which is part of the Powerful Thinking campaign, monitored eight festivals during the summer of 2012 – and discovered that only one per cent of power used at these events was from a renewable energy source. The study also found that every system it looked at was running at below 25 per cent, and during peak times, generators were running at seven times more than they needed to be. Such waste is happening because there is a lack of energy awareness, and because power is a complex and almost uncertain requirement.

No one ever asks questions about how much fencing is needed – however, when it comes to power, it’s as though there’s a great big question mark.

Johnson argues that organisers need to share vital power information in order to learn and assess the needs of an event more accurately, but this can only be done if production teams are willing to part with such detail – power usage is too big an issue to be precious over. Some may deem such detail as commercially sensitive information, but savings can only be made when the figures are laid bare.

Knowledge is power Power demand can be reduced if industry is prepared to look at a site’s needs more accurately and introduce renewables.

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Johnson says that cost and energy savings can be achieved, and the Green Festival Alliance’s guide is just one useful resource for those willing to listen, and learn.

“This guide is not a magic bullet, but we know there are gains to be made, and crucially, it starts an industry-wide conversation about how we can all move toward a more sustainable and cost-effective power infrastructure at outdoor events,” Johnson says.

Power monitors

renewable energy sources including on-site generated solar power, wind turbines and pedal power – in order to do that, 3,000 solar panels have been installed, and it’s part of a German-wide commitment to “energiewende”, which is translated as energy turnaround. The organisers’ commitment to using renewable energy has cost £160,000, which will obviously put off the majority of organisers, but there are many examples which demonstrate best practice – Oya Festival in Norway is powered by renewable energy from a grid connection, Croissant Neuf managed its entire event using only 11kw of solar and wind power, and Johnson’s very own Shambala Festival has in the last three years become an event powered entirely by renewables.

Shambala, organised by Kambe Events, uses bio-diesel generators supplied by Midas. Explains David Noble, director, Midas: “The most important task for an organiser with regards to power, and no matter what size event, is to build a relationship with your power supplier. On larger events that relationship develops easily, as contact is almost continuous the year round – it’s the smaller annual or bi-annual events that take a bit of work from both parties.”

Noble argues that power suppliers should be involved during pre-production, as knowledge is power – production teams should tell their power supplier everything, a notion acknowledged in 2012 by Johnson when he set Midas the task of contacting every single contractor and trader due on-

24

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Star Power Generators worked with the organisers of CarFest North

site in order to calculate their exact power requirements. Noble and his team began the task of ringing every single contact so that they could design a power system, specifically for the event, using only the power needed and calculated.

“The information supplied doesn’t need to be technical – a list of names, numbers and emails will do, with a note on what they’re up to,” comments Noble. “It could be main stage lighting, could be a shower block in a quiet camping field, it doesn’t matter.

Your chosen power supplier should then communicate with all end users and design a system from there, and you as the client should ask to see it.

“Question the size of the generator, ask why? Has the system been designed to the end users’ inputs – what they need to plug in with – or their actual power demand, because the two are very different. If that last bit makes no sense ask your existing power supplier, and if they can’t help you understand, find another one that does, because at the end of the day it will in all probability cost you money if you don’t.”

And the results – Shambala Festival, which has a capacity of 10,000, reduced fuel consumption in 2012 by 20 per cent year-on-year despite increasing site capacity.

This was because the organising team had the foresight to find a solution when faced with the question – what more can be done?

Looking forward, Midas is to launch a bespoke designed power monitoring system. Built with the aim of helping clients reduce their power consumption year on year by being able to understand their exact usage, a simple inline box plugged into the beginning of each electrical system will monitor various parameters both of the generator set and electrical system. The data is collected on a second by second basis and can either be read in real time to assist in load balancing/electrical sign off, as well as being stored on a memory card for further analysis on efficiencies at a later date.

“It occurred to us that for a client to become more efficient with energy usage it was nigh on impossible unless that client had a point, a base line, to start from,” explains Noble. “This unit gives exactly that.

Winter testing has gone very well, and a launch ready for the summer of 2013 is very much on target.”

Reducing power usage and increasing fuel efficiency is high on the list for Power Logistics too, as it has also announced the implementation of a bespoke power management solution; it allows generators to be synchronised, no matter how many are required for the event. Generators then supply the minimum requirement at all times but are programmed to turn themselves on or off, depending on the increases or decreases in load. This enables the generators to be operated on a power by demand system.

The system has been extensively researched at Power Logistics’ Draycote branch, with all sets programmed before delivery to site, then rigorously tested on site, prior to an event going live, to ensure it works effectively.

Fuel efficiency According to Alison Tickell, chief executive officer of Julie’s Bicycle, which is also part of the Powerful Thinking campaign, optimising fuel efficiency has the potential to benefit

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Bringing power to market

us all – reduced climate impacts, longer generator life and saved money. However, an integrated approach is needed with both power suppliers and organisers championing the merits of collaboration.

An example of this is Cambridge City Council and Pearce Hire, which have worked together on the Cambridge Folk Festival.

Cambridge City Council has recently been highly commended by the Greener Festival Awards for sustainability practices and reduced environmental impact at the event, which it organises. Pearce Hire is the event’s power supplier, and has made a significant contribution to the sustainable practices seen throughout the festival, not least by lowering the power consumption on-site.

Key to this reduced power consumption is the practice of using energy efficient fittings rather than halogen fittings. Energy efficient lamps are also used in festoon runs and internal marquee lighting comprises high frequency fluorescent fittings, which are more efficient than floodlighting.

At the Cambridge Folk Festival, bespoke photocell distribution systems were built by Pearce Hire to allow the outdoor lighting circuits to automatically switch on at dusk, and off at dawn. This is far more efficient and environmentally sound than manually turning them on and off, or the general festival practice of just leaving them on! In addition, in 2012, Pearce Hire upgraded the stage

Cambridge Folk Festival works with Pearce Hire to lower power consumption

lighting rig from over 100kw of tungsten lighting to moving head LED fixtures, significantly lowering power consumption, and the quantity of fuel used.

Claire O’Neill, co-founder of A Greener Festival and general manager of the Association of Independent Festivals, says that organisers do not need to be power experts, but it helps if they know what to

Each December, millions of Britons flock to Christmas markets up and down the country, and the Manchester Christmas Market is one of the UK’s largest, attracting over 1.5 million visitors during the eight-week period that it runs for. This year it was John F Hunt’s job to power it, providing lighting and heating to its hundreds of stalls and attractions. For Richard Denbury, operations director at John F Hunt, fuel efficiency was top of his shopping list.

He says: “To power this event we needed a fleet of generators that were portable and compact, as they needed to be placed right in the centre of the market, in amongst all the stalls and visitors.

“It was also essential that the machine was very quiet so visitors didn’t have to raise their voice over a noisy generator. Perhaps most importantly, they also needed to be fuel efficient, with long run times to ensure

Manchester Christmas Market

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27

POWER

expect of the contractors they employ.

Industry needs to pioneer efficiency, and reduce unnecessary waste of resources.

Jonathan Williams, contract manager, HPES Technical Solutions, is in agreement with Noble – energy usage and environmental impact can be reduced with essential and early pre-planning, minimising the number of generators being used.

And he also shares Pearce Hire’s view – organisers should ensure site lighting loads are on timers or dusk till dawn sensors, and consider the use of LED units for all flood lighting and stage lighting. With festoon lighting, this would reduce the load and increase the cable runs thus reducing the quantity of generators required.

POWER

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we weren’t disrupting visitors by having to access the machines to refuel them.”

Six machines were required in total to power a number of stalls, including hog roast stands with lots of cooking equipment, and beer stalls that needed power for the pumps. All of the stalls needed lighting too.

After previously using ArcGen Hilta’s UltraSilent Denyo Eventa generators, John F Hunt returned to ArcGen Hilta to provide six generators, ranging from 20kVA – 100kVA, for this festive project.

ArcGen Hilta’s range of Eventa generators are up to 15dB(A) quieter in terms of noise generated compared to similar machines, offering up to 26 hours uninterrupted operation, and high fuel efficiency resulting in 25 per cent less fuel consumption.

Denbury continues: “Thanks to the compact and robust design of the Eventa generators we were able to place them right in the middle of the market without the public knowing they were there due to the machines’ super silent operation.

“One generator comfortably powered several stands and the external fuel tanks meant they could run 24/7 for the duration of the market, and only needing to be refuelled two or three times during the two months that they were on-site.”

The six Eventa Denyo generators were on-site at the Manchester Christmas Market from November until Christmas Eve, powering the market’s various attractions over an area of half a mile of central Manchester, and it’s not the first time that ArcGen’s Eventa generators have been put to use this year.

Star Power Generators supplied temporary power to Chris Evans’ CarFest North event in Cholmondeley, Cheshire, using fuel-efficient ArcGen Eventa generators also, ranging from 20Kva to 150Kva. Star Power director, Liam Kelly worked closely with the organisers to make sure the generators were not oversized – this prevented additional costs.

Like Noble, Kelly and his team contacted concessions and traders, which were asked to specify their requirements well in advance of the event to allow time for fine calculations to be made with regards to power loadings.

This information was loaded into software developed by Star Power, which then allowed the team to specify a suitable power systems based on realistic load.

Kelly explains: “Star Power has developed software to calculate estimated loadings, based on data that has been gathered by computer monitoring loads at past

28

www.starpowergenerators.co.uk

events. All we need to do is put in as much information as we have: The number of caterers, the sort of food they will be selling, the equipment they wish to power and our system based on past data will calculate a guideline loading. This allows us to specify generators based on a realistic load and not just adding up the maximum current of every devise that may be plugged in, as realistically the load could be around 50 per cent of this.

“The investment in the development of this software in house has allowed us to provide a huge cost saving to our clients. It not only cuts down on the fuel usage of generators, as we are able to use smaller sets but also on the transport of generators to site because we can fit more smaller generator sets on the lorry,” he continues.

“At CarFest North, we used a number of load-sharing ArcGen generators as well, mainly where constant power is required.

Our sync panels are set up so only one machine is left running overnight to provide power and the second and third machine are brought online when the demand increases to a pre-defined threshold. Again, this gives us a huge fuel saving, as we can synchronise two or more generators together to provide power for when there is a high demand then drop it back to a single set when the load decreases. This is common with outdoor stages, as lighting and sound companies wish to keep their equipment energised overnight to prevent moisture collecting on circuit boards.”

Power Logistics has been testing a power management system

Powering on Power suppliers can offer an organiser a wealth of information – the Green Festival Alliance’s power guide suggests working with your existing supplier to aim to reduce fuel by 10 per cent, splitting the difference in budget savings. It’s just one way of incentivising energy efficiency. Also, you could create a financial disincentive to traders using more power by charging higher rates for large supplies, offering incentives to those who are self-sufficient with renewables.

Organisers can also encourage existing contractors to find suppliers who use energy efficient equipment, and you could also think about creating a power reduction policy. These reduction aims should be communicated to all production managers and venue managers, and the guide also suggests limiting power during build and break periods to set times. If measures such as these are taken, then perhaps industry could save a significant amount of energy.

Johnson concludes: “This guide responds to repeated requests from festivals for more information about how to manage power more efficiently and aims to spark an industry-wide conversation. There’s no magic bullet; power can be quite complex, but there are certainly gains to be made if we move forward and share experiences.”

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L

amata – part of the Belgian Europa 2000 group – has opted for a name change. As of January 1, 2013, Lamata and Europa 2000 will be known as Flexfurn. With the new name also comes a new logo and corporate look and feel that reflects the company’s identity and vision.

Lamata has been manufacturing and distributing folding and stackable furniture, chair and table covers and related products since way back in 1964. In 2007, Lamata joined forces with Belgian company Europa 2000, thus becoming a force to be reckoned with on the continent as well as in the UK. Today, Lamata and Europa 2000 export their ranges across Europe to more than 20

countries. Currently, around 45 people are employed in both England and Belgium. Up until now both companies have operated under their original names, but that has changed… into Flexfurn.

The new name and look will firmly align both companies with each other and help to better communicate the company’s vision for the future and goals.

UK managing director, Peter Whiteland explains: “Flexfurn wants to become a real brand that prides itself on the excellent relationship with its customers.

“We want to offer an exclusive range by our own design, as well as the essential folding and stackable furniture items.

Flexfurn wants to create magic within the events and hospitality sector by offering a professional range of multi-functional, compact and easily transportable folding and stackable furniture items, with an eye for design and aesthetics.”

In 2013, Flexfurn will unveil a new website, catalogue and collection. Designed with insight, delivered with exceptional service, and available throughout the UK and Europe. With Flexfurn you’ll unfold magic at each and every event.

mOre infOrmAtiOn: visit www.flexfurn.com, email info.uk@flexfurn.com call 01242 524777 for more details.

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The X FacTor live Final

Mission impossible In its ninth season, it’s no surprise that The X Factor has found its winning formula when it comes to production, carefully balancing broadcast with the live audience. During rehearsals, event production director Paul-Anthony Viollet, who runs the show with military precision, talks new venues and trusted suppliers, as the The X Factor Live Final stepped out of London and headed North

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he X Factor is undoubtedly one of the biggest shows on TV, drawing in an audience of up to 12 million this year. The four-month run includes the auditions, judge’s houses and live shows, all leading to the culmination – the live final.

This year’s final saw eventual winner James Arthur – who performed his winner’s single Impossible – battle it out with Jahmene Douglas and Christopher Maloney across two days (December 8-9). The show moved away from the capital and Wembley Arena for the first time, to Manchester Central, more than 200 miles away.

It’s a big move. But what impact did this have on the live event’s production elements? Paul-Anthony Viollet, who manages the production for the auditions and all live shows, explained: “We moved the show to judge Gary Barlow’s home town this year, which was a huge decision, but it worked out really well. It’s been great to be

able to share the excitement of the final with other areas of the UK. “The auditions themselves already take place in arenas across the UK, so even though the final is traditionally very Londoncentric, we had a great network of suppliers on hand who we were able to plug in – such as Manchester Stage Crew who supplied us with additional local labour and WigWam, a local audio company that supplied the PA.” But it’s not just the geographic location that required careful consideration; the venue itself needed to have a capacity of 10,000 and be suitable for the impressive set and production elements, as well as have room for extensive back of house facilities. The team settled on Manchester Central.

The venue, an old train station built in 1880, has a distinctive arched roof with a 64-metre span – the second-largest roof span in the UK, and one of the largest clearspan buildings in Europe, which makes it ideal for broadcast due to the clear

The X Factor live Final featured the famous “X” through all elements of the design

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Tait Technologies’ Pixel Tablets featured during rihanna’s performance on Sunday evening

sightlines – but the lack of pillars mean tough weight restrictions.

Viollet, who has been running the show’s production for eight of its nine years, comments: “The venue’s curved roof looks impressive but required a very complex rigging plan due to the weight restrictions and the fact that supporting beams are 10-metres apart. DLM Rigging did a great job, designing the plot to incorporate every element of the lighting and PA, AV and set as well as cameras including spider cam, which travels on wires at 25mph across the 168-metre length of the building to get aerial shots for broadcast.”

The venue essentially provided a blank canvas for the team, with Viollet adding: “The great thing about this year is that we had the freedom to design absolutely every aspect of the production. It was an empty box for us, albeit a very attractive one.”

This included all seating, which needed to be designed and installed to give the live audience the best possible sightlines, whilst incorporating extensive broadcast platforms and camera tracking systems to ensure the broadcast team had clear access to its required shots.

Over 10,500 tiered seats were installed by Arena Seating. Project managed by Arena Seating’s Martin Clark and site managed by John Stroud, the team worked closely with Viollet to design the seating grandstands in line with all party’s requirements, creating a bespoke configuration. Careful attention had to be paid to ensure the design was fit for purpose yet simple enough to ensure it could be installed in the tight 10-day build.

The X FACToR LiVe FiNAL

New challenges

was on stage, there was no doubt which Arena also provided its brand new Arena show you were watching, with set designer Deck product – the first time it has been Florian Wieder and set builders Scott Fleary used outside of the Olympics. Arena Deck ensuring the famous “X” ran through every was used to construct the platforms, element of the design including an X-shaped which housed all of the broadcast camera stage, X-shaped LED flown light boxes and operators and consists of 1.5m x 0.75m the stage lit by an X-shaped LED Mistrip. parts which slot together providing smooth The 21.5m x 9.6m lightweight, 12mm pixel platforms. With glass handrails the product pitch duo LED screen, which formed the has been designed with aesthetic in mind, main backdrop for the show, and supplied as well as practicality. Viollet describes

by Anna Valley AV, displayed the “X” the product as “quicker, lighter and more throughout much of the show, and was on a robust” and expects it to replace alternative Kinesys system, splitting the screen in half to decking products currently used. let artists on and off stage.

The show included another product The theme continued with lighting that made its debut on the Olympics – designer Dave Davey creating stunning Tait Technologies’ Pixel Tablets, which lighting displays for every performance were used in the Olympic Stadium, were including roving spotlights programmed to attached to 5,500 of Arena Seating’s seats recreate the X and on-stage pyrotechnics and used for Rihanna’s performance. and CO2 gel jets creating impressive multiRihanna was joined on the Sunday night coloured X’s to open the show.

by Emeli Sande and One Direction with The balance between broadcast and live Saturday performers Rita Ora and Kylie. audience is something that everyone had Balancing the needs of the visiting artists to be constantly aware of, although the TV as well as the demands of the audience always takes precedence: “Doing contestants is something this sort of production is a bit different to Viollet is no stranger to. the usual event production – my primary This year visiting artists concern isn’t the audience in the room required plenty of additional but the millions sat at home watching,” production elements explained Viollet. “I need to make it work including a giant steel ramp for them – of course, the 10,000 for One Direction and people in the room are important but Rita Ora who set ultimately compromises need fire to a car to be made to ensure it during her looks and sounds the performance. best it can on screen.

But no I work very closely matter who with CTV, the outside Paul-Anthony Viollet

Manchester Stage Crew, WigWam, DLM Rigging, Arena Seating and Anna Valley AV worked on the event

broadcast company, to ensure they have everything they need.”

Of course, with a production this big there are bound to be challenges. This year saw a microphone fail during judge Nicole Scherzinger’s performance of Whitney Houston’s The Greatest Love of All with contestant Jahmene on the Saturday night.

Not ideal, although positive comments flooded social media sites such as Facebook and Twitter.

For Viollet, whose CV also includes five years as event production manager at Britain’s Got Talent, preceding 10 years as a captain in the army, even the negative moments are worth it: “It’s a constantly evolving role. I love my job. I’m part of the biggest show on television and every year it throws up new challenges.

“The creative is always changing, but I have a great team and suppliers who I trust to always do a great job.”

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EvEnt Production Show PrEviEw

Fresh production

The Event Production Show returns to London’s Olympia from February 5-6 with new owners that promise the most memorable show yet. Stand Out discovers what’s in store for event organisers and production teams looking to visit

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he Event Production Show 2013 will welcome more than 200 suppliers to London’s Olympia when it opens its doors on February 5 and 6.

Under new leadership, the show promises to highlight to an anticipated audience of more than 4,000 organisers, production teams, local authorities and experiential marketers just what the most exciting trends, products and services are to hit the market over the coming months.

With over 22 exhibitors new to the event, the show will give organisers the opportunity to meet a raft of events suppliers including Surf and Turf Instant Shelters, Serious Productions, Ventbrook Events, Wight Fencing, B Brown Displays, Eagle Hospitality Event Bars and Ikadan, which are keen to meet new contacts.

On display and of interest are a host of new products also: Table Art will showcase

22 new exhibitors will be at the show

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its illuminated table centres, Pixel Tube (pictured); Evolution Dome wishes to demonstrate its on-shelf range of inflatable structures rated to 52 miles per hour without the use of trussing; Routemaster Hire is showcasing its Exhibition in a Bus, a converted bus complete with bar, media room, sound system and technology, and Pure Ionic will display its water dispenser with new filtration system.

The Event Production Show’s new organising team is keen to deliver an inspirational and interactive event, and so the event’s popular Access Sessions will take place on the main stage.

Joining Glastonbury founder Michael Eavis and Live Nation’s chief operating officer John Probyn are Martin Green, LOCOG’s head of ceremonies; John Farquhar-Smith, owner of Flux Events; Paul Ludford, operations director of Glastonbury Festival and Kim Gavin, artistic director of the Paralympic Closing Ceremony. Gavin will take to the show floor on February 6 to detail the thinking and operational processes behind the memorable event.

Alongside the Access Sessions will be the National Outdoor Events Association’s Spotlight on Local Authorities, which will address how to use social media to deliver visitors to an event and they’ll also be a

session on understanding the changes in legislation in relation to community safety accreditation schemes (CSAS).

The AEO/AEV/ESSA’s cross association technical committee will also be discussing connectivity at events. This session will complement the Event Production Show’s all-new Technology Tent, which will feature live demonstrations of the latest technology including; innovative new data capture devices, projection mapping, state-of-the-art lighting solutions and a host of other ways to bring brands to life.

Commented Duncan Siegle, the event’s director: “With so many exciting plans in place including our live product demonstrations, expanded seminar programme, information hubs including the technology tent and themed areas such as the networking bar, visitors are guaranteed access to the best and most innovative array of ideas and solutions for live events – all under one roof!”

Also, the Event Production Awards are set to return on the evening of February 5.

Over 600 events professionals are expected to attend a black tie dinner at The Royal Lancaster Hotel, where 21 awards will be presented to the companies and service providers that have created the most spectacular events of the last 18 months.

viewpointS

Grasp the nettle, and technology Are agricultural show organisers giving customers what they want? Graham Walton, managing partner of Graham Walton Publishing, and NOEA member, puts forward his views

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gricultural shows are part of our heritage. Their attraction lies in the special mix of animals, entertainment, and being part of the social fabric of the locality. But what does the future hold for these events – will there always be the financial support and the volunteers coming forward to help? I think the answer is a resounding yes in the vast majority of cases.

Even with such an awful summer as we have experienced this year, communities came forward to ensure that many still went ahead.

Though many sites had no choice but to cancel it was not for lack of local support.

Many of the permanent show sites face an uncertain future. But, if they continue to manage their finances professionally, support

their local suppliers where they can, keep with traditional values and use their unique position as an interface between industry and the general public in an educational role, they will survive and flourish.

There are a number of advancements in technology, which can help agricultural events “move ahead”. Some will argue that country shows do not need technology. Yet, to ignore it would be wrong.

E-ticketing will come – it is now being adopted by many organisers, as are e-vouchers for catalogues and show guides.

At present, they are slow to use it at the point of delivery and, of course, it requires good connectivity.

But visitors will want to buy tickets online and download a ticket, so we should help.

Graham walton

The next move is the ability for visitors to purchase a catalogue or show guide in digital form to store but not transfer from their smart phone. No more paper programmes and catalogues, payments made digitally, transfer a file onto the phone, like e-vouchers – all are slightly more time consuming than cash and the printed item, but it is coming and we in the agricultural show market should grasp the nettle if it’s what our visitors want.

Time to make a promise Have you made any New Year’s resolutions? Martin Richardson, director of meetings and events at MCI, asks what should clients be promising their agencies on 2013?

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s we welcome 2013, it’s that time of year when as individuals we start to navel gaze and think about our New Year’s Resolution. A resolution can be a promise, or a simple pledge, always made with the anticipation of a new beginning.

This made me wonder what resolutions would we put in place if we were to apply this principle to the industry we all work in?

What New Year’s Resolutions should all agencies put in place for clients in 2013, and the reverse of this, what resolutions should clients make to agencies?

As an industry, we are all seeing a reduction in spend and a need for smarter practices and innovative solutions. Lead-in

times are becoming shorter and the term “wow factor” seems to have crept into the industry dictionary. It has never been more important to provide each client brief with a solution that adds value and exceeds the key objectives of the experience.

I would imagine the last line of the previous paragraph would form a pretty good resolution for all agencies to aim for in 2013. However, in order to achieve this, maybe we need those issuing the brief, whether this is a procurement department, corporate event manager or stakeholder, to make a resolution for 2013 too?

If there was one thing I could ask for from potential clients issuing briefs it would be to allow for a commitment of time, in the briefing process, for face-to-face meetings

Have you made a business-related new Year’s Resolution? Do you agree with Richardson? visit www.standoutmagazine.co.uk and have your say – what do you expect from your agency in 2013?

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Martin Richardson

to further clarify the objectives set in the briefing document. Allowing for the time to meet, or at least talk on the phone, will in turn give every agency the opportunity to provide a proposal that meets with the objectives first time.

So what resolutions as an industry could we put in place for 2013? As agencies, we commit to providing bespoke, innovative solutions to every client brief. As clients, please commit to allowing the time to for agencies to clarify the brief.

If both parties can keep their promises then I see no reason why 2013 cannot be an exciting, prosperous and profitable year for everyone involved.

www.standoutmagazine.co.uk

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BuTlinS HouSe of fun MadneSS Weekender

Complete Madness In 2011, Butlins and Anglo Management partnered to create a Madness weekender at the holiday resort’s Minehead site – the three-night event showcased the band, and it was such a success that they did it all again in 2012. But what did they learn and what does a space that wishes to shake its dated “holiday camp” image offer promoters? Stand Out found out…

S

hall I get the Madness references out of the way now? Perhaps, I could tell you how Butlins’ events team go One Step Beyond: Shall I describe how It Must Be Love to work on a full-on music weekend with not a child in sight, or how about I wore Baggy Trousers to the House of Fun weekender – now, that is a lie! Stand Out has been invited to meet the Butlins’ events team and Mike Godolphin, head of entertainment, Butlins Holidays. Madness is taking over the holiday resort’s Minehead site, playing to a capacity crowd of more than 6,000.

The House of Fun Weekender is just one of a number of adult-only, weekend events that the resort organises, and in 2011 Butlins partnered with Anglo Management, Madness’ management company, to test the waters and create a weekend of music and entertainment with two sets from the band.

“I had a strange notion about combining great British brands,” explains Godolphin.

“Like British Airways shares its values, I thought we could do the same. In 2011, it was Butlins’ 75th anniversary and I was presented with an opportunity to connect

with other iconic British symbols. The people I met said talk to Anglo Management and the conversation escalated.

“It just seems so natural to have a Madness event – we share the risk, we both commit money, and we share the rewards. We both market the event, we sell merchandise for the band all weekend and so it really is a shared ethos.”

Twelve months ago, when Madness first jumped on stage in Minehead’s Skyline Pavilion, Godolphin and Emily Renshaw, events manager at Butlins Minehead, took notes. They learned about site flow and demographics, and ultimately what Madness fans wanted. Whilst Madness always try to engage a new audience, the band also has a brigade of hard-core fans – developing an event that would meet everyone’s needs was the challenge.

Godolphin continues: “We learned that the line-up wasn’t appropriate, and site flow didn’t quite work. We knew that we had to achieve a balance of music and comedy, and also we learned about each other [Anglo Management] as business partners.”

Renshaw adds: “Last year was a huge learning curve – every different style of music

Centre Stage at Butlins

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The Skyline Pavilion is a versatile space, giving organisers the option to produce large-scale events

has a different demographic, so people moved round the site in a different way. We had to learn what Madness fans wanted. We discovered they like to be entertained, they like to be involved, and that they are here for a get together and to have fun.”

learning curve Renshaw and John Whybrow, entertainments manager at Butlins Minehead, worked with Anglo Management and NG Productions to ascertain what they both wished to get out of the weekend, liaising with support artists and looking after their needs in relation to power and space.

From that, Renshaw wrote an overall event plan and briefing document, which informed the resort of key operational tasks.

“Butlins is so used to handling vast numbers of people that the various heads of department are just an extension of the events team. Everyone knows what they have to do and the prospect of 6,000 people doesn’t phase them.”

Renshaw sits on the local Minehead Events Group, which brings together the visitor information centre, town council, district council, local colleges, leisure centres

The Skyline Pavilion hosted Madness

and police. Together they share information and organise events – Renshaw’s position is of benefit to those organisers that wish to organise extra activities outside the confines of the resort such as ride outs, air displays and fireworks, and Butlins’ involvement in the group reaffirms its commitment to the area, which many Madness fans have chosen to explore.

Immersive experience According to Godolphin, Madness do not have quite the defined demographic that people would assume. Indeed, there is a sense of lifestyle that can be evoked but the band has such a huge draw, Butlins is keen to embrace a broad audience that all have the potential to return to the holiday resort for a family break.

“The event is self-defining,” he explains.

“People are here because of Madness, and yes, you pay more to see them at Butlins then you would at The O2, but at Butlins you get more of an immersive experience, the chance to engage with a group of friends, see the band twice and relax.

“Plus, Suggs will DJ, other band members will host a quiz and they’ll all sign autographs. Here, you get the chance to engage with your heroes.

“This year, we have learned again,” he continues. “As industry professionals, you don’t go ‘well, that’s done’ – there’s still lots of room for improvement.

“We’ve a shared approach to curating the acts. Madness know where they want to be and we know what acts and artists work in each of the venues, so we are

aware that there’s a desire to engage the more traditional Madness fan with ska and reggae acts and also that there’s a desire to explore the offbeat.”

House of Fun Over the course of the weekend, guests get the chance to explore activities and watch a number of comedy acts, live music and entertainment options in various event spaces located on-site. Centre Stage, Jaks, Reds and the Skyline Pavilion are all available to hire, each with varying capacities and uses. Promoters and organisers can hire the entire resort for concerts, conventions, sporting events or corporate family events, or hire the venue during the day, yet this is subject to time of year and numbers.

During November, Butlins Minehead operates an arena season; so far WWE, Peter Andre, Madness and the Professional Darts Corporation’s Cash Converters Players Championships have overtaken the site. Such speciality weekends allow fans to immerse themselves… the Harlem Globetrotters has confirmed that they will appear at Butlins next year.

The Skyline Pavilion is a flexible site and works well with family audiences, as it’s deemed a safe family environment. It also works well for sporting events where the court size and field of play does not dominate, and music events work well too.

“I like to target and attract new customers, and the arena programme allows me to build new events into our calendar,” says Godolphin, before Renshaw adds that she is keen to see the space utilised more often for

More than 6,000 fans came to watch Madness perform two sets over a three-night weekend break

large-scale dinner dances and exhibitions, as dance competitions and themed events are already popular options.

“For Peter Andre we seated 5,180 people, for the darts we seated more than 4,700 because we opted for a bierkeller in the centre, and for WWE we had 5,622 fans with a wrestling ring. The space really is versatile, and coupled with our Centre Stage venue, and even cinema, we do have a lot to offer organisers that may not have contemplated using Our House for their event.”

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BuTlInS HouSe oF Fun MadneSS Weekender

Images © Matt Brodie

SPACE FOR EVERY POSSIBILITY CALL US TO DISCUSS THE SPECIFIC NEEDS FOR YOUR EXHIBITION, CONFERENCE OR EVENT. BELFAST, NORTHERN IRELAND. TEL: 028 9066 5225 WWW.KINGSHALL.CO.UK

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Venues Café de Paris has invested in new furniture, PA and staging

Amazing spaces If you’ve seen one venue: you’ve seen them all. Well, may be that’s not quite the case, as a plethora of new venues have opened their doors to organisers – and a number of established event spaces have also upped their game in a bid to attract business

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he number of venues opening their doors to the events market never ceases to amaze – with so many event spaces to choose from, organisers are awash with options for their next event.

Whether you are looking to entertain guests within a traditional setting, a contemporary location or want a space with an edge, there is a multitude of spaces available, and to suit a range of budgets.

Victoria Warehouse in Manchester is situated close to Old Trafford – the fullylicensed warehouse space is a blank canvas offering an edgy and versatile look – think concerts, catwalk events and cool product launches for up to 2,500 people, and over 3,500 if you opt to hire both the venue’s Room One and Room Two. Room One is the largest space, square in shape with a 48ft x 20ft stage and full service infrastructure. Room Two measures 1,124 square metres, and allows organisers flexibility. With a capacity of 1,124, it works well as a single hire or as additional space when used alongside Room One. Room

Three with a capacity of 500 is the perfect back room for an intimate gig but also serves as a complementary space for activities in Room One and Two. Victoria Warehouse offers flexibility, and would appeal to the agency market, music promoters and cool brands looking for something different and “non-corporate”.

On the opposite side of the scale, organisers can find Astbury Hall, which is appealing to the corporate market.

Perhaps clients who enjoy a round of golf, and that are looking to clinch an all important business deal, would appreciate Astbury’s championship golf course that has recently launched as a corporate

The Orchard has opened its doors

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Venues

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Bristol’s Colston Hall has undergone a transformation

destination. A marquee can accommodate 120 otherwise the venue can seat 60 for dinner or hospitality. Astbury is promoted

by Perception Sales and Marketing, as is Dewsall Court, Herefordshire, with its 10 country bedrooms. The Grade II listed country house has opened its doors to the corporate market and sits within 15 acres of private grounds.

Event Exeter is making a concerted effort with its portfolio of spaces, having partnered with Exeter Phoenix to programme and manage events at the University of Exeter’s Streatham Campus, which has just seen an extensive refurbishment. The pair is actively appealing to promoters, as the hall – with a capacity of 1,800 – is seen as ideal for music concerts. At the opposite end of the spectrum, Event Exeter’s The Forum now boasts a state-of-the-art auditorium following significant investment.

Jenners Barn is a new events space that opened in readiness for Christmas and the 2013 event season. Located near Whelford, South Gloucestershire, the venue provides a blank canvas for those looking to host private parties, business conferences or corporate events. The Cotswold stone barn has a distinct rural feel, and organisers have the option of both indoor and outdoor space. Jenners Barn can cater for 60 people seated and 120 standing, and with the marquee attached to the barn, this adds a further 140 and 220 respectively.

Also new to market is an ex-BBC broadcasting centre, which has just undergone a £4 million restoration project.

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The building has opened as The Wood Norton, in Worcestershire, a 50-room luxury hotel and restaurant with event space for 60. And The Orchard is new to the events market too, offering organisers a 202room hotel, adjacent to De Vere Venues East Midlands Conference Centre, which can accommodate up to 850 people. The Orchard has a mezzanine level which can cater for 100, four meeting and training rooms for up to 20 people and a 160-seat brasserie-style restaurant.

Changing spaces Brand new event spaces are a positive sign, and provide organisers with great choice and other venues with some healthy competition. It means that event venues cannot rest on their laurels: As a result, they are implementing a range of measures to keep their offer fresh, to encourage event organisers to book their venue despite the fact that a space may have, for whatever reason, been discounted in the past.

Production values instigated by the Music Producers Guild Awards, held annually at Café de Paris, London, prompted the venue to renovate the popular space.

Explained Andrew Birnie, events and sales director, Café de Paris: “It was the Music Producers Guild Awards which inspired our change. They opted to put a stage between our two staircases, the owner saw it and said we must do this, permanently.”

Blenheim Palace is offering masked balls at the Oxfordshire venue

As a result, Café de Paris has moved its stage, allowing for an extra 38 covers, taking its capacity for dinner to 296. Stage-led performances and music events are now more visually impressive, said Birnie. This coupled with a range of new bespoke, lounge furniture on the venue’s mezzanine level and a new PA system have given the venue a new lease of life.

Competition in the venue market is constantly on the increase, explained Robin Parker, general manager, Church House Conference Centre. But as an established venue, he argued, you have to be aware of what the new kids on the block are up to.

“Church House is a Grade II listed building so we are not going to be pulling down walls anytime soon, however there is an awful lot you can do to keep your venue relevant and up to date,” he said. “In 2012 and continuing in to 2013 we have undergone a rolling programme of technology upgrades, which have included putting 64-inch flat screens into our smaller meeting rooms, upgrading to a 100mg broadband line and the introduction of web streaming.

“Our in-house AV team is also installing new high quality speakers and additional lighting into our larger rooms. In addition, in the last six months, over £50,000 has been invested in new furniture.”

inspiring location

inspiring venue

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James Vincent, managing director of the Royal Armouries International, told Stand Out that New Dock Hall, the renamed Savile’s Hall, is also installing four 60-inch LED screens in the venue’s foyer, above its main hall – organisers can utilise them free of charge, uploading key messages, logos and seating plans. It’s a step towards taking away costly directional and printed signage, and a further four screens will be installed later in the year.

Vincent said: “Leeds has the best story to tell because of the investment being made in the city, and during the height of the recession. The creation of the new Leeds Arena, which will open in September, and the Trinity shopping development will be good for our business.

“At the moment, I am pleasantly surprised at the enquiry levels we’re receiving. We have a lot of new things going on, especially on the marketing front. We now embed 360° images into our contract proposals, so that an organiser can see their room of choice, and we’ve upped our game – a week before your event we will email you a picture of the duty manager who will look after you during your event. This way, you know who to look for when you arrive, you establish a quicker relationship with them and any venue feedback is targeted to that individual.”

Creative spaces Bristol’s flagship venue Colston Hall recently completed a £20 million redevelopment project. This has created a range of new meeting and conference spaces, which are available for dry hire or day delegate event packages. Bar Level 3 and the adjoining terrace is situated at the top of the building with views across the city, which lend itself

Victoria Warehouse in Manchester

to an evening drinks reception, networking event or seminar, with the outside space ideal for a BBQ. Bar Level 1 features a ceiling height of six-metres, making the space great for larger productions, whilst Hall 2 in the old building features a vintage stage for private parties and wedding ceremonies.

Commented Naomi Easy, Colston Hall’s sales and conference manager: “There are now eight spaces available for events from meetings for as few as two people in the new VIP Room through to the 1,800 capacity of Hall 1 which would suite a large conference. The Old Foyer is ideal for experiential showcases or quirky themed events, complete with its own vintage box office to create a sense of arrival.

Organisers are always on the look out for fresh thinking – many events choose to return to one venue year on year. But for others, this is simply not an option, particularly when your audience expects to

The Wood norton has space for 60

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RsA House’s Romney Dining room

be showcased the best on the market. Troxy recently hosted the sixth annual Travolution Awards, and welcomed more than 400 senior professionals from across the travel industry. The event has moved in recent years from Battersea Power Station and The Roundhouse.

Troxy will shortly be celebrating its 80th anniversary since opening as a cinema; a fact reflected through the event’s production as the evening featured a screening of King Kong, the first ever filmed to be showed at the Art Deco venue.

Daniel Smith, business development manager at Troxy, explained how the venue keeps its offer fresh: “Whilst Troxy is coming up to its 80th year, as an event space we’re still relatively new on the circuit so there are still a lot of organisers whom are yet to discover what we can offer. Despite being Grade II listed, we’re very aware of the importance to continually keep the venue as up to date as possible, hence the proposed facelift to the venue fascia and new carpets.

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“Whether a new or old venue, an event still needs to be delivered perfectly. We have an ever-increasing strong record of repeat clients and our very positive client testimonials explain why. Clients like Future Cinema ensure large numbers of people visit Troxy, many of whom for the first time.

These guests get to experience the fun and creative potential of the venue, which we have proof has then led to many other events confirming.”

Kent Event Centre has much repeat business also, and in the New Year will welcome 16 public events as well as conferences and meetings. Twelve months ago, the centre opened a brand new Clive Emson conference facility, and as a result, events bookings have spiked. Alison Wallington, events manager at the centre, said that the venue now has event spaces to suit all budgets, and that while business is still hard, industry is experiencing some exciting times.

Invest to impress Exciting, indeed, as many venues available to organisers have been spending millions on refurbishments. RSA House underwent a £3 million restoration and refurbishment to amplify the building’s 18th century Georgian design and to provide a technologically advanced space for events.

During the refurbishment fixed seating was stripped from the Great Room and replaced with movable seating. The groundfloor areas now offer open plan space, which incorporates new informal meeting rooms.

In October, the Royal Academy of Engineering launched its meeting and events facilities following a refurbishment also.

Rather than restore the venue to its pre-war glory, the objective was to deliver a “calm and timeless” interior.

The £6.5 million refurbishment saw the renaming of the venue to Prince Philip House – the space can now host mid-sized business events for up to 300 people with 10 rooms over two floors. A 170-seat lecture theatre is located on the first floor, together with an overflow lecture theatre/meeting room and break out space. To demonstrate what it has to offer, Prince Philip House has partnered with the Westminster Collection to raise its profile in the industry and will host the collection’s next showcase in January.

Close House, a privately owned 18th century mansion in Northumberland, is to begin a £1 million investment and redevelopment plan in 2013, and it has just launched a partnership with Moët & Chandon, which offers corporate groups a private dining experience and champagne tastings led by a Moët representative. It has also established a new partnership with the Wylam Brewery, to offer tours and tastings for corporate residents, and finally, Close House has partnered with the Northumberland Cheese Company, offering delegates a tour of the factory, a tasting session and a make your own signature cheese experience.

Experiences such as these are popular amongst organisers that wish to offer guests something extra – Blenheim Palace has launched a masked ball theme, drawing on Venetian and Carnevale influences. Large groups can be accommodated inside the Palace – the Orangery can accommodate up to 230 for dinner, or 500 for a reception style, and the Long Library can easily

accommodate 320 for dinner or 600 guests reception-style.

Blenheim’s team can take guests back in time to an era when such masked balls were customary. Besides advising and tailor making the theme, along with the right props, the team can also arrange costume and mask hire, affording organisers the time to attend to invited guests.

Nichola Jacklin, sales office manager at Center Parcs, argues that it’s important for established venues to keep products and packages fresh, particularly with the number of pop-up venues increasing.

Over the last 12 months, Center Parcs has refurbished three out of its four venues, and, in 2014, it will be opening a fifth venue at Woburn, Bedfordshire. This is just another example of a venue operator that realises how important it is to stay one step ahead of the competition – organisers have never had so many venue options to choose from, and with such great choice it’s a buyer’s market.

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WOW FactOr

How to “wow” Stand Out unearths a myriad of products and services that are sure to “wow” guests at your next event

L

ast year was a big year for surprises and grand statements – the Queen’s Diamond Jubilee and London 2012 certainly showcased on a grand scale what the UK’s events industry is capable of.

A plethora of event service suppliers with tried and tested products came together to create one big showcase, proving that no one single element is capable of making a memorable event shine.

Successful events are the result of a collaborative approach, where elements complement each other to create a real “wow”. Attention to detail is paramount, as guests expect the unexpected and corporate organisers in particular want to see value for their budget. The difficult thing for organisers is to judge what visitors and delegates will appreciate – what’s right for one audience isn’t necessarily right for another, and so it is paramount that you undertake some research before you launch an attack on your audience’s senses.

So, what new products and services have come to market recently that you could use for your next event?

Fresh Event Hire recently launched a mirrored mosaic planter – taking inspiration from a glitter ball, it would certainly brighten up an event space, as it catches the light, standing some sixfeet tall. The mirrored piece is ideal for corporate parties and glitzy award ceremonies and would make a key focal point in any reception space.

The planter may not be to everyone’s taste but if you’re looking to reflect light and dazzle guests with a disco then perhaps it’s one to consider. a shining example

Photobot’s robotic, talking photobooth

We’ve all seen and experienced photobooths at various events and exhibitions but Photobot has gone one step further. From the outside it looks like a vintage photobooth but step inside and Photobot will introduce itself to you and ask you your name. The talking robotic photobooth chats to your guests, suggests poses, which you could portray a theme or message you are trying to get across.

Photobot takes a maximum of two hours to assemble, measures 2m x 2m and its panels can be branded also.

Love ice cream? Try out Lick Me I’m Delicious’ new liquid nitrogen ice cream buggy. Developed by founder and ice cream entrepreneur Charlie Harry Francis, the buggy comes with a touch of Chitty Chitty Bang Bang and a smidgen of Willy

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47

WOW FactOr

Wonka. The buggy has been created using an Edwardian fire engine, an aeroplane, an F1 car and a farm plough. With a top speed of six miles an hour it can make instant ice cream for up to 2,000 people using its advanced electronic nitro injection system.

For the average event, and depending on ice cream flavour combinations, it can serve up to 250 people per hour.

Lick Me I’m Delicious offers a complete custom flavour service, using its experimental development kitchen to create any flavour of ice cream you want. Flavours include a dark port ice cream with a stilton ripple served on a crisp charcoal biscuit, a salted caramel cookie cupcake which comes in an edible white chocolate cupcake case and Francis is currently working on glow in the dark ice cream, which glows when you lick it – cool!

Dog Digital has developed crowdart

is revealed for the finale. Whilst apps are nothing new, CrowdArt is different as it displays social media posts in, around and about events – as they happen. Audience members are encouraged to send pictures or messages via Twitter or Instagram, which are not only displayed on screen giving the sender a few moments of fame but are also added to a large mosaic on screen.

Contributions are identified in real-time by a hashtag and/or the location of the audience member at the event.

Dog initially launched the app during the City of Glasgow’s annual fireworks event in November, in conjunction with the city’s bid to host the Glasgow 2018 Youth Olympic Games. The Glasgow fireworks event had approximately 60,000 people in attendance and audience members were encouraged to use the hashtag #BackourBid. The giant photo mosaic made up of 3,600 tiles was created over the night on two 100 square metre screens.

create these huge figures and flowers, and also illuminated installations using a mixture of tissue, bamboo cane or willow – the flowers make a great focal point and they can also be used as easily identifiable beacons and meeting points should people got lost on your event site. You can also make the flowers as part of a teambuilding activity – Jig Cochrane, founder of Jigantics, explains that the larger creations take a day to make and children can get involved too.

In the market for some giant flowers or a massive lanterns for your next carnival event or festival? Jigantics Glo with Pop-Up Banners

Pop-Up Banners’ Glo Lanterns are great if you’re looking to attract visitors to a particular area on-site, or create intrigue at an evening event entrance. The Glo Lantern has weatherproof LED lighting inside, powered by eight AA batteries that will last 12 hours. The lanterns can also come with an electric motor to give the product movement, and the light can be switched off too, allowing for dual use for events that transition from day to night.

Digital communications agency, Dog Digital has developed and launched a real-time social media app that accompanies live events. The app displays Tweets and Instagram images, and a giant mosaic made up of individual profile pictures

48

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Jigantics large flowers and illuminated installations have impact

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49

SoCial inSighTS

What’s in a #hashtag?

As Susan Boyle’s publicist launched the Britain’s Got Talent star’s latest release on Twitter with the #hashtag #susanalbumparty, it does beg the question: How do you decide upon the best #hashtag for your #event #productlaunch or #campaign?

T

he Guardian called it a PR disaster, and The Daily Mail called it embarrassing – at the end of November, Susan Boyle’s PR team bore the brunt of an unfortunate case of double entendre, as they hastily tried to correct an almighty #guffaw that was the #hashtag chosen for her brand new album launch – #susanalbumparty started trending worldwide, and judging by the reaction, and sniggers, it received, some might say that she got more publicity than she would have normally, and that news of her latest release, Standing Ovation, spread to a much wider demographic than anticipated.

Whether you chose to believe that it was “accidental” is your choice, but her team – @SusanBoyleHQ – soon scrambled to change the hashtag that would allow Twitter users to join a question and answer session on the social network to #SusanBoylesAlbumParty. The original tweet, which was intended as Susan Album Party, was deleted, perhaps signalling the #booboo, and raising questions over the selection of keywords that are joined together and preceded by a hash sign.

The purpose of a #hashtag is that they give your followers, future fans and potential customers an easy way to search for a particular topic or event – the hashtag acts almost like a filter, so what’s the best way to chose a hashtag, and are there any basic rules you should follow?

50

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For starters, when you only have 140 characters to play with a ridiculously long hashtag is a big no no – the trick is to ensure that your chosen keyword is easily searchable, unique to you and no other campaign, and that you communicate it widely in all other marketing messages, so that your reach is pushed wide and far.

Before you decide upon your short and precise topic, you should search Twitter to make sure any variations you have in mind don’t already exist.

Susan’s PR team failed to use capital letters to distinguish between words – a schoolboy error or a stroke of genius, as the mishap went viral? Who knows, but one thing’s for sure, it certainly created a buzz on Twitter and other social networks.

According to the experts, hashtags should be memorable, unique as possible, narrow in focus and be publicised at least a week before an event, so that people know what it is before your event begins. If you’re trying to avoid common hashtags, check out websites such as hashtags.org for the most popular, and recent. Many marketers stick to the old adage that all publicity is good publicity but hashtag campaigns can be just as damaging as they can be successful.

If you think outside of the box in which you compose your tweet then you might find yourself having deep and meaningful conversations with untapped audiences and not having to field unwanted rants from, or embarrassing phonecalls.

Tweeting moments @culturevultures Instead of like, should social media come with ‘well, you would say that’, ‘quit whinging’ and ‘no s*&t Sherlock’ options?

@MemoEvents We’re planning a brand new book for SME’s who want to achieve the maximum from business expos, exhibitions and networking events

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C

heltenham Racecourse is famous for its jump racing, but the conference and events facilities have become increasingly popular over the last few years, proving the venue is the ideal space to take your event away from the hustle and bustle of city centre life.

The breadth of facilities at the racecourse means great flexibility for clients. With 12 function rooms, the magnificent Panoramic Suite, 60 syndicate rooms and the Centaur, a state-of-the-art multi purpose auditorium, the racecourse provides a range of inspiring spaces to suit every event. Capacities range from two to 2,250 for board meetings, conferences, exhibitions, and awards dinners through to Christmas parties and weddings. Crucially, the venue’s delicious new menus, which were recently launched alongside local artisan suppliers, show the imagination and expertise of the racecourse caterers. At Cheltenham, the quality of food and skill in catering is seen as the vital ingredient to a successful event.

Set in the backdrop of Cleeve Hill, the venue’s spaces command scenic views overlooking the famous course, home to some of the UK’s most prominent racing fixtures, including the Cheltenham Festival.

The South West venue boasts an enviable mix of accessibility, alongside a picturesque setting. Located only one mile from Cheltenham town centre, with direct train links to London taking only two hours, the course is also accessible from the Midlands’ major arterial routes including the M40 and M5 motorways.

All facilities and services for a successful event are available in-house, including catering, the latest audio visual equipment, event design, communications and event operations. Cheltenham Racecourse has just launched some exciting new marketing and AV packages, as well as accommodation links, so the venue can offer a one-stop shop to all events professionals that are looking to bring a whole host of events to the South West venue.

This month, one lucky Stand Out reader can win hospitality and tickets for four people in the Seasonal Restaurant at The April Meeting at Cheltenham Racecourse in 2013. The prize includes your table for the day, admission tickets, a three-course meal, afternoon tea, TV racing coverage throughout the day and a Tote betting service. To win, simply fill in the coupon on the left hand side or enter online – visit www.standoutmagazine.co.uk

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The prize consists of four tickets and a table for four on either the Wednesday or Thursday of The April Meeting on April 17 or 18, 2013. To enter the competition you must be 18-years-old or over at the time of entry. The winner will be picked at random. The prize is not transferable. The prize excludes drinks, which can be pre-ordered at a cost. Standard terms and conditions apply.

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WE PUT THE STARS BEHIND THE STARS

HOW CAN WE HELP YOU? • Event and stand management • Equipment storage, maintenance and set-up • Planning and risk assessment • Hospitality and public relations • Exhibition trailer and equipment hire • Pop-Up tent hire • Banners and graphics • Tables and flags • Models and promotional staff • Social media support

Complete temporary event power solutions

• Festivals • Airshows • Sporting Events • Corporate Events • TV/Film

01406 424848 07876 792282 07917 026903 info@auto-mediaevents.co.uk @A_M_Events

Movie silent generator, distribution and cabling hire

T: 0845 867 9373 www.starpowergenerators.co.uk

DMX Lighting Product Bespoke LED Signage 12 Ch Full Colour & 4 Ch White LEDs Durable & Rock Proof Dedicated Installation Team Intimate to Stadium UK Manufactured Largest UK Hire Stock Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email: info@universalstars.co.uk www.universalstars.co.uk

Creating the Perfect Venue Field Marketing Specialists

01702 232200 info@vicaragemarquees.co.uk www.vicaragemarquees.co.uk

• Promotional Staff • Stand Managers • Event Management • Roadshows • Merchandising • Product Sampling T: 01306 882880 E: enquiries@trialbites.co.uk

www.trialbites.co.uk

To Showcase your services call 01795 509113

SHOWCASE

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

Please visit our website or contact a member of our sales team.

T: +44 (0)1922 629009 F: +44 (0)1922 628937 E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk

Russell & Twining Blooms Ltd Exhibition Florists

Ground-Guards

“A plant for all reasons�

THE ORIGINAL PLASTIC ROADWAY SYSTEM

Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

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Exquisite Outside caterers specialising in

HIRE

shows and events throughout the countr y.

We also specialise in cut flower arrangements, from small posies to large pedestals.

Tel: 01691 830055 info@hughescaterers.co.uk www.hughescaterers.co.uk

Call us for ideas and quotations.

Be safe! Use the proven Ground-Guards system to keep you events on track – whatever the weather!

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

CALL NOW

Event Fire

0113 267 6000

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& Rescue Services Specialists in off road firefighting and fire cover for events.

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Event Fire and Rescue is committed to your safety and providing first class emergency fire and rescue cover.

For all your sound stage lighting and event production needs

All crew members are fire authority trained personnel. • Fire Cover 24hr on site • RTC Cutting Equipment • Fire Extinguisher Hire • Risk Assessments

T: 01482 221810 E: info@hpss.co.uk W: www.hpss.co.uk

www.eventfire.co.uk Email: info@eventfireandrescue.com Mobile: 07989815619 Fax: 07968026172

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To Showcase your services call 01795 509113

2/12/08 12:17:55 PM

CONNECTIONS CONNECTIONS AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV & CONFERENCE RENTAL

Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

BARRIERS & FENCING

Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol. com

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar. com W: www.thebarbazaar. com

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

CATERING EQUIPMENT HIRE Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www. welldressedtables.co.uk W: www.spaceworks. co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

TSS

Rental Software Solutions all Hire & Event CAD Software

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew. com W: www.affiniitycrew.com

Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com

Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com

DRAPING

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CCTV

BARS

COMPUTER SOFTWARE

CATERERS

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents. com W: www.siriusevents.com W: www. seamlessplasmawall.com

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ peppermintbars.co.uk W: www.peppermintbars. co.uk

Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@ partridgeevents.co.uk W: www.partridgeevents. co.uk

Connections is sponsored by

Connections is sponsored by

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@ inchperfecttrials.co.uk W: www.inchperfecttrials. co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents. co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. co.uk W: www.sunshineevents. co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath. com

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices. com

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents. co.uk W: www.reddoorevents. co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@ paramedico.info E: allan@medcraft.org W: www. paramedicoevents.co.uk

EVENT STAFF Crewsaders T: 0845 094 4884 W: www.crewsaders.com

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations. co.uk W: www.neoncreations. co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. co.uk W: www.tseproductions. co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@ skylinewhitespace.com W: www. skylinewhitespace.com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

CONNECTIONS EXHIBITION TRAILERS SALE & HIRE

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions. co.uk Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@ outthereconcepts.com W: www. outthereconcepts.com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace. uk.com W: www.showplace. uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXPERIENTIAL MARKETING Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol. com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill , Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire. co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks. com W: www. edinburghfireworksstore. com

FLOORING & FLOOR COVERINGS Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions. co.uk W: www. eventproductionsolutions. co.uk Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@ productionfreight.com W: www. productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@ furnitureonthemove.co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www. welldressedtables.co.uk W: www.spaceworks. co.uk City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk

Connections is sponsored by

Connections is sponsored by D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture. co.uk W: www.d-zinefurniture. co.uk

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/ so

IceMagic

furniture hire

ICE RINKS

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture. co.uk W: www.fiestafurniture. co.uk

LED SCREENS Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

LIGHTING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters. co.uk

Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 W: www.furniturehireuk. com

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz

LARGE FORMAT PROJECTION

Powerful Battery LED Uplighting

Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com

INFLATABLE STRUCTURES

Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

Evolution Dome T: 0844 335 1933 E: info@evolutiondome. co.uk W: www.evolutiondome. co.uk

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured. com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor. com

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting. co.uk

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire. co.uk

CONNECTIONS MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. co.uk W: www.fewsmarqueespremium.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp. co.uk W: www.a1groupcomp. co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical. com

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ starpowergenerators. co.uk W: www. starpowergenerators. co.uk

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd. co.uk W: www.templineltd.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com

PROMOTIONAL PRODUCTS / BUSINESS GIFTS

The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@ theedgesystems.co.uk W: www.theedgesystems.

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Staffing Agency %SZ )JSF 1st p & 2nd Floor, 169 A High Road, Loughton,

Essex,XXX UFNQMJOFMUE DP VL IG10 4LF &NBJM JOGP!UFNQMJOFMUE DP VL T: 0208 508 0555 5FMFQIPOF F: 0208 508 0666 E: bettina@moorepeople. co.uk 29/7/08 11:01:26 AM W: www.moorepeople. co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com

Connections is sponsored by

Connections is sponsored by Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom. com W: www.tagprom.com

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/ukevents Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices. com W: www. richardseventsservices. com Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@ proproductions.co.uk W: www.proproductions. co.uk

Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@ vespasiansecurity.co.uk W: www. vespasiansecurity.co.uk

SIGNAGE & GRAPHICS

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk

Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ btconnect.com W: www.artisangraphics. co.uk

SOUND, LIGHTING & STAGING

Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

STAGING & RIGGING

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www. impactproductions.co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk. com W: www.movetechuk. com/rental

STAND DESIGN & BUILD Twice Limited T: 07793 077371 E: tonywickham@ btinternet.com W: www.twiceexhibitions. co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ londonducktours.co.uk W: www. londonducktours.co.uk

TECHNICAL EVENT PRODUCTION

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

CoNNECTIoNS

Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire. com W: www.davistrackhire. com

TEMPoRARY STRUCTURES

TICKETING

TEMPoRARY RoADWAYS

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TRAFFIC MANAGEMENT Exhibition Traffic Management

Perton House, Roslin Road, London, W3 8DH

T: 0208 979 0568 F: 0208 267 6630

E: ops@exhibition-traffic. :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ co.uk i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa!

W: www.exhibition-traffic. hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# co.uk

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@ norfolkshowground.co.uk W: www. norfolkshowground.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

A & J Big Top Hire WASTE MANAGEMENT 1 Roberts Lane, Polebrook, Nr. Oundle, Grundon Waste Peterborough, PE8 5LS Management Ltd T: 01832 272065

Special Events Services,

F: 01832 272065

Goulds Grove, Ewelme, E: sales@ajbigtophire.

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Wallingford, Oxon, com

OX10 6PJ ###bV`Z ^i ldg` W: www.ajbigtophire.com

Chris Eames T: 08700 604366

International Berry Marquees Ltd L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities E: specialevents@

Box Lane, Barking, grundon.com Unit 4, Three Stars Trading Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ â—? Guaranteed contact with guests

Essex, IG11 0SQ W: www.grundon.com Estate, Thorpe, hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# â—? Luxury Service

T: +44 (0)20 8595 7771 Egham, Surrey, F: +44 (0)20 8595 5967

M J Church Event TW20 8RJ

E: trucks@cei.co.uk Waste Recycling T: 01784 471410 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh

W: www.cei.co.uk

Star Farm, Marshfield, Nr F: 01784 439656 Chippenham, Wiltshire, Contact Sam Phillips

Mobile Promotions :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA

SN14 8LH E: sales@berrymarquees. EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= %'%- .,. %*+ New Brook, %'%, %+. *%*% T: 01225 891591 com deh5Zm]^W^i^dc"igV[[^X#Xd#j` Titchmarsh, Thrapston, ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` E: events@mjchurch.com W: www.berrymarquees.

W: www.event-wasteNorthamptonshire, com management.com

NN14 3DG

T: 01832 733460 De Boer Structures

Smiths (Gloucester)

F: 01832 732737 (UK) Ltd E: sales@ Ltd Castle Park, Boundary mobilepromotions.com

Ema Ashworth Road, Buckingham Road

W: www.

T: 0845 450 5227 Industrial Estate, mobilepromotions.com

E: ema.ashworth@ Brackley, smiths-gloucester.co.uk Northamptonshire, W: www.smithsNN13 7ES UTILITY VEHICLE & GoLF BUGGY HIRE gloucester.co.uk T: 01280 846500 E: sales.uk@deboer.com Morris Leslie (SE) Ltd W: www.deboer.co.uk WATER & PLUMBING SERVICES

Greenbays Park, Carthouse Lane, Horsell, LH Woodhouse & Co. Show Site Services Surrey, GU21 4YP Ltd

Weybridge Business

T: 01276 856642 Wolds Farm, The Centre, Unit 18, 66 York

F: 01276 859014 Fosse, Cotgrave, Road, Weybridge,

E: karen.gaden@ Nottinghamshire,

Surrey, morrisleslie.co.uk NG12 3HG W: www.morrisleslie.com

KT13 9DY T: (0115) 989 9899

T: 01932 228416 E: sales@lhwoodhouse.

E: info@showsiteservices. co.uk VENUES co.uk W: www.lhwoodhouse.

W: www. co.uk

Cheltenham showsiteservices.co.uk Racecourse Showplace

Prestbury Park,

Water Direct 3 Stour House, Clifford Cheltenham,

B26 Earls Colne Business Park, Clifford Road, Gloucestershire, Park, Earls Colne, Stratford-upon-Avon,

GL50 4SH Colchester, Warwickshire,

T: 01242 539538

Essex, CV37 8HW E: cheltenhamevents@

CO6 2NS T: 01789 262 701 thejockeyclub.co.uk

T: 01787 223345 F: 01789 298 040 M: 07717 812676

W: www.cheltenham.co.uk E: info@showplace.

F: 01787 223354 uk.com

Kent Event Centre

E: laurahenderson@ W: www.showplace.

Kent Showground, water-direct.co.uk uk.com

Detling, Maidstone,

W: www.water-direct.

Kent, ME14 3JF co.uk The Dome Company T: 01622 633064 Unit 4 Station Yard, E: alison@ Watermills Station Road, kenteventcentre.co.uk

PO BOX 1176, Woking Halesworth, W: www.kenteventcentre.

Surrey, GU22 2BU Suffolk, co.uk

T: 0845 6031403 IP19 8BZ

E: sales@watermills.net T: 01986 872175 W: www.watermills.net

Leeds United F: 01986 872175

Elland Road, Leeds, E: thedomecompany@

LS11 0ES btconnect.com

T: 0113 367 6132 W: www.

E: info@leedsunited.com thedomecompany.co.uk

W: www.leedsunited.com

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