JAM
& SWEDE
World Scout Jamboree
SPRING
AWAKENING
Emap talk new moves
ELECTRIC
SHOCK
EcoVelocity unveiled
Inside: Showman’s Show, staging, UltraSound Music Festival, 2012, WorldSkills and more
Reader Response 001
Editor Caroline Clift – caroline@cimltd.co.uk Publisher Neil Fagg – neil@cimltd.co.uk Tel: 01795 509101
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Contents
19
Publication Manager Jo Sapsford – jo@cimltd.co.uk Tel: 01795 509113
Features 11 Spring awakening –Emap Connect has announced extensive plans for Spring Fair International 2012 and beyond 19 Jam and swede – Over 4,000 young people and adult volunteers from UK Scouts travelled to Sweden for the 22nd World Scout Jamboree. It was a task co-ordinated by Mike Parkes, UK contingent leader
27
Account Manager Sarah Bourne – sarah@cimltd.co.uk Tel: 01795 509113 Fax: 01795 591065 Studio Manager Paula Smith – paula@cimltd.co.uk
27 Testing the waters – Simon Williams, head of 2012 operations at Weymouth Borough Council talks of the recent London Prepares test event
Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel: 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel: 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk
33 Electric shock – The first ever EcoVelocity took place at Battersea Power Station. Stand Out met Giles Brown, event director, and talked reality not fantasy
33
37 Fresh moves – The Showman’s Show takes place at Newbury Showground from October 19-20
Customer Services Line Tel: 01795 509101
56 Crowded house? – Is the festival market too crowded? Claire EasonBassett, director of Event Cornwall, examines the question
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No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2011. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.
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News Tenders Eventia’s view Competition Connections Next issue
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Editor’s letter
I
am sat writing this editor’s note thinking where on earth has the sun gone. It’s blowing a gale, it’s raining and I am praying for some sunny weather this weekend, as I am on the road covering numerous events. On Saturday, I am heading to EcoVelocity and BBC’s Proms in the Park at Hyde Park, and on Sunday I am visiting Alex James presents Harvest. When you delve deeper into this October issue, you’ll be able to read about those very events, and of the elements that make them what they are. Thankfully, I carry wellies, steel toecap boots, a high visibility vest and a raincoat in the boot of my trusty diesel – whilst the exhibitors at EcoVelocity would shudder over my choice of wheels, Mike Parkes, Dorset Scouts county commissioner, would be proud of my preparedness. Turn to page 19 this month and you will find an interview with Parkes, the man in charge of organising over 4,000 UK Scouts and volunteers and taking them to Sweden for the 22nd World Scout Jamboree. To say it was a mind-blowing logistical undertaking is an understatement, but it took almost three years of preparation and the dedication of a team of passionate people. The events industry is full of passion. Yet, events professionals are still urged to push the creative boundaries. In his column (page 30), Simon Hughes, vice chair, Eventia, is calling upon the market to think outside the box in order to stay one step ahead of the game. It’s the first of what will be a long line of opinions from Eventia board members, as we are proud to announce that we are the association’s new industry partner. And we have also joined forces with the UK Event Awards. It’s been a busy few months for the Stand Out team, which has been working hard to bring about a range of partnerships that strengthen the already strong bonds and relationships we have with industry. Well, that’s about it from me… I’m off to run round the block to keep warm, unless one of my colleagues feels like making me a brew… NEIL! Happy reading,
Wine fest seeks to be cash-less An event that focuses on making wine accessible to the average person is to launch into the market from June 7-10, Kings Meadow, Reading. The Big Wine Festival is the brainchild of founder Olivia Ocana, and will be delivered by 20-20 Events. The event’s bars, villages and World of Wine area will be designed by Enigma, and Cimex, Wrist Marketing, Global Auto ID, Toshiba, Unitech and Showplans are working alongside each
other to deliver an on-site cash-less festival environment and ticketing solution. Ocana is working with Reading Borough Council to ensure smooth running, and Olly Smith, wine expert, has been appointed as an event ambassador. According to its organiser, The Big Wine Festival will attract 120,000 people, will be the biggest consumer event in 2012 next to the Olympics and will be aimed at a family audience as well as wine lovers.
Vodafone ignites F1 fans in Manchester
Vodafone VIP brought a taste of Formula 1 to the heart of Manchester city centre, as F1 driver Jenson Button and the Vodafone McLaren Mercedes team staged a celebration of the sport. Vodafone customers and up to three of their friends were given access to the Vodafone VIP Fan Zone in Albert Square comprising a Go Kart track, a pit stop challenge, a sit in Vodafone McLaren Mercedes car, an F1 simulator and an exhibition of race
suits and helmets. Ignite transformed the city centre to host Vodafone VIP Live and entertained over 60,000 F1 fans. Button drove his Vodafone McLaren Mercedes F1 car through the streets of Manchester and ended the day with an on-stage, public Q&A appearance. The event forms part of Vodafone’s remit to take the sport to a wider audience and reward as many of their customers as possible.
Plans to cut red tape Ministers have announced proposals to scrap parts of the Licensing Act 2003 requiring people to apply and sometimes pay for licences for many events where there is little or no risk of trouble.
The consultation paper – Regulated Entertainment – will see no rules relaxed for gatherings of 5,000 but it is hoped that new laws could help live music and community events to flourish.
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In the news
Comedy fest for Cheltenham Wychwood Festival director, Graeme Merifield has teamed up with Mark Makin, founder of Makin Projects, to launch the Cheltenham Comedy Festival. Cheltenham Borough Council and Parabola Arts Centre are supporting the event, which runs from November 15-19. Ed Bryne, Sarah Millican and Arthur Smith are all confirmed to appear.
UK Event Awards details announced UK Event Awards has announced its finalists and named Stand Out magazine as an industry partner. The Stand Out team will be supporting the event, which takes place on November 30 at Wembley Stadium. This news comes as Carnyx, organisers of the UK Event Awards, announce the finalists, which have been put forward for one of 25 awards. Companies that have made the final list of nominations include O2, Gallowglass and Chillisauce.
The Pope’s visit to the UK last year has been nominated within the best large event category and the London Pet Show has been short-listed for best marketing strategy. The category for best student event, which allows up coming talent within the industry to get involved in the awards has three finalists: University of Central Lancashire, Leeds Metropolitan University and Tricker PR for Aberdeen Asset Management Boat Race 2010 have all been short-listed.
Creative festivals are the Cycle Show ones that sell out, claim AIF to build
demo track at NEC
Marc de Groot
The festival market is not all doom and gloom, claim the Association of Independent Festivals (AIF) despite discouraging reports regarding music events. According to the AIF, a number of members have sold out, some for the first time and others at record speed. Secret Garden Party, Camp Bestival, Green Man and Bestival have all sold out this year joining Kendal Calling and End of the Road and Creamfields, which saw LarMac Live handle all technical production. Womad also had a 30 per cent increase in sales. Ben Turner, co–founder, AIF states: “In what is clearly a troublesome year for the UK in general, it is incredible that so many independent festivals have sold out or had record years for ticket sales. I think it shows that people are finding warmth and inspiration from the more creative end of the festival sector. The love being put in by our promoters is being sent back by consumers voting with their feet.”
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Adds Sofia Hagberg, director, End of the Road Festival: “Sales-wise, this has been a vintage year for us. The festival capacity has grown slightly, and we still sold out in record time, around two months earlier than last year. It’s always hard to say why, but we think there are two main factors. The increase in capacity basically allowed us to book an even better line-up than ever before. Secondly, every year we’ve noticed that sell-out happens sooner. We’re still one of the younger festivals on the circuit and our growing reputation and word of mouth means that new people are still finding out about us each year.” l End of the Road festival has launched No Direction Home, a new event for 2012 to be held from June 8-10. The three-day festival will take place at Welbeck, on the edge of Sherwood Forest with the campsite taking in views of Welbeck Abbey. Food, comedy, film and children’s entertainment will feature.
Upper Street Events, organiser of the Cycle Show 2011, has joined forces with Birmingham’s NEC to build and jointly fund a one kilometre outdoor mountain bike demo track. A first for the Cycle Show, the Dare 2b mountain bike demo track will offer visitors an opportunity to test out the latest 2012 mountain bike ranges on a permanent track. The show will be open to the public between September 30 and October 2, but the track will remain a permanent fixture. Cycle Show 2011 will also see the introduction of a 600-metre road demo track. The Cycle Show, now in its tenth year, is managed by event director, Andrew Brabazon and takes place at the NEC following a move from Earls Court.
n London 2012 is to be broadcast live in 3D. Olympic Broadcasting Services will produce more than 200 hours of 3D coverage using Panasonic technology
n Big Cat Group has been awarded a six-month contract to assist the NEC in sourcing and delivering events best suited for its exhibition halls n Wembley Arena will play host to The X Factor live final this December n Karl Morgan has been appointed event manager of Diversified’s new show – Natural Products Scandinavia n Definitive Events has named David Coley as business development director n Kudos has signed a two-year food and venue management contract, worth an estimated £3.8 million, with the Honourable Artillery Company n Walk the Plank created and produced the opening ceremony for the Commonwealth Youth Games on the Isle of Man
06 Tender process Tenders and contract wins
Looking for new business opportunities? Take a look at this selection of tenders up for grabs, and new contracts that have been awarded
A
n event management company is being sought by Tewkesbury Council to organise and run the town’s annual food and drink festival. The event, which takes place in May and attracts up to 12,000 visitors, comprises a food hall with 80 local producers and chef demonstrations. The contract will begin on November 1 and run until June 30, 2016. The deadline is 12pm on September 30. Contact Katie Power: foodfestivaltender@ tewkesbury.gov.uk ● Allium Opus has been appointed project manager of the London 2012 Outdoor Arts Festival. It’s therefore seeking artists and street performers that specialise in music, dance, circus, carnival, puppetry, poetry and live art that are available for a sevenweek touring period. Approximately 10-20 projects will be chosen to tour. Expressions of interest are being sought by 12pm on September 30, 2011. ● The City of Edinburgh Council is seeking a Christmas event producer to design, co-ordinate and deliver the city’s programme of activities from November 22, 2012, until January 6, 2013. The successful applicant will deliver all aspects of site management and manage all contractor relationships, and be responsible for an estimated budget of £800,000. The deadline for this post is 3pm on October 10. Email claudine.persaud@edinburgh.gov.uk ● Scottish Development International is looking for an exhibition contractor to design, construct and dismantle a Scottish Pavilion at ESE 2012 held in Brussels, Belgium from April 24-26, 2012. The pavilion, measuring 660 square metres, plays host to a seafood bar and working kitchen, hospitality
lounge, information point, Internet area and company stands. The deadline for this tender is 5pm on September 27, with a view to a contract being awarded in December. For more details, email valerie.shaw@scotent.co.uk ● The House of Lords and House of Commons is inviting temporary structure companies to tender for the provision of tents, modular and portable buildings, including infrastructure, toilets and event services. The nineyear contract, worth up to £300,000, requires the supply of infrastructure, manpower and services necessary to erect and de-rig facilities including marquees, public toilet facilities, external lighting, ground protection, barriers and signage for events on a pre-planned and un-programmed ad-hoc basis with as
Pictured: Melville has been appointed main contractor at The
little as four-hours notice. The deadline for requests to participate is midday on September 25. For more details, email transactions@parliament.uk
Events Space, Bluewater
● Glasgows has been selected to produce the 2011 Turner Prize ceremony at the BALTIC Centre for Contemporary Art in Gateshead. Glasgows will supply technical and AV support to the BALTIC centre for the ceremony, which takes place on December 5 and will be broadcast live on Channel 4. ● The Events Venue at Bluewater, opening in late 2011, has awarded a long-term service contract to Melville Exhibitions and Events. It will provide the electrical mains and mechanical services, including gas, water and drainage at the events space.
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08 Do monopolies rule? Readers respond
At the recent ESSA G50, Kevin Dendy, managing director, Grand Slam Events, stated that companies with a monopoly on services have the worst customer service. Stand Out put this statement to the wider events community and asked whether this was true or false? Do businesses that monopolise the marketplace offer the worst customer service? Here’s what industry had to say…
I
n my experience of designing and building exhibition stands for almost 30 years I would say that generally, but not always, the worst service does tend to come from organiserappointed “tied” contractors. I am always dismayed when I have had issues with specific “tied” contractors, which have not been dealt with either prior to, during or after an event. The organisers that appointed them generally are not interested in trying to assist in sorting any issues as “it is nothing to do with them, they are a different company”. I know, technically, any contract I may have for services is with the tied contractor but as organisers they appointed them, so they should in my opinion take some of the responsibility for a poor or lack of service – or at least pretend that they care about it.
market power forcing contractors to work for less and less margin, which then cuts the service personnel of the contractor on-site, giving the exhibitor a poor experience to go alongside the costs they face. I have some experience of (a), where the weighted nature of domestic associations towards big industry players is probably in part responsible for that – I’ve yet to meet an exhibitors association to balance these. But I hear all the time about (b) too, although I hear it from the contractors almost always at the larger industry defining shows as an excuse for poor service. There is no doubt poor service exists, but my experience is that it is generally more prevalent at large shows where contractors tend to be understaffed, and overcommitted. Thus, perhaps the responsibility does (though not always) sit with the market power of the organiser in general terms at the price setting stage.
Robert Brackstone, managing director, ESM
Paul Swift, owner, Worth Events
It is an obvious point to make, because the guiding principle of a monopolist will be to achieve supernormal profits by becoming a price setter not a taker. The lower their costs the higher these supernormal profits will be with minimal effect on demand. In the exhibition industry, is there really a monopolist? Only the powerful organiser, and the “official” electrical/shell etc providers perhaps, though the latter should go through a competitive process to be appointed, so arguably not. Though the exhibitor wouldn’t agree. The most contentious issues as I see them are (a) large contractors with market power able to lobby for more regulation, which can be used to charge higher prices collectively, and (b) organisers with large shows and
In my experience indeed they do. We have to work extremely hard to win clients and to keep them, in the knowledge that there is a queue of contractors waiting to take up any slack we afford them. If you simply know they have no choice then that whole ethos changes entirely.
Adam House, marketing director, Limelight
True. I would agree with that statement in general (there are always exceptions to the rule), but when organisers or venues restrict the competitive element of main services at a show the quality of service is normally poor (or worse) and typically the organisers don’t want to take any responsibility for the official suppliers.
The worst for this is electrical services in the UK. Generally speaking an electrical company is appointed as the official and then charges huge rates per power point and will not allow (or overprice) exhibitors to simply book a mains supply and use their own appointed electrician (regardless of qualification). The end result is normally a long wait on-site for service and power, poor quality product and a very expensive bill. Allow exhibitors to choose who they wish to work with and increase competition.
Gareth Jex, production director, 2LK Design
I believe this statement to be true because I believe they get lazy as they think they don’t have to try to get the business anymore. They also believe they can treat customers how they would like, as the customer has no option but to work with them. I think this strategy must backfire in the end as the customer will get fed up and bad feedback travels fast. You should always treat the customer as if this is their first time ordering with you.
Emma Davies, sales and marketing executive, CTN Exhibitions
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Spring and Autumn Fair International
Spring awakening
Emap Connect has announced extensive plans for Spring Fair International 2012 and beyond. Stand Out met with the event’s director, Roz McGuinness, and Emap Connect’s head of marketing, Matt Bidwell, at Autumn Fair International and discussed future moves
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here is nothing worse than being in the right hall with the wrong product and the wrong hall with the right product – you need to be in the right hall with the right product, explains Michael Sweeney, joint managing director of Natural Products and Worldwide Co. Sweeney’s statement comes as Emap Connect, organisers of both Spring Fair International and Autumn Fair International, announce a raft of measures for Spring Fair International 2012 and beyond. A new hall layout, major investment and increased marketing spend, improved visitor contact and a team of bus buddies will impact on future events and add to the visitor experience. In 2011, Spring Fair witnessed the first tranche of changes. A covered walkway connected halls nine and five of the NEC, with doors to both halls being removed to facilitate visitor flow between the piazza and the atrium and footfall across the exhibition. But in 2012, a more fully revised layout will follow after buyers indicated that they want clearer zoning and a concentration of similar product in the one area. This layout will improve visitor flow, provide greater crossover
buying opportunities and will incorporate much more seating for visitors, while still allowing for growth. Emap says it has responded to feedback from buyers concerning their priorities. As a result, extra seating will be conveniently located in every hall alongside free water points at Spring Fair in 2012. Louise Young, managing director Emap Connect Home and Gift, continues: “We are making this investment because we appreciate that visitors need to take a break from time to time to revive both physically and mentally. We believe this will enhance their buying experience, not only helping them to remain focused, but also encouraging them to stay longer at the show and spend more money with exhibitors.”
Pictured right: Roz McGuinness and Matt Bidwell
Smooth running Stand Out is sat drinking tea in Autumn Fair International’s press office. Having scoured the vast halls of union jack gifts, jewellery and crafts, I take time to sit with Roz McGuinness, the show’s event director, and Matt Bidwell, Emap Connect’s head of marketing. Both work closely together to deliver Autumn and Spring Fair, and are instrumental in the future planning. Autumn Fair has a new area – Hobby and Craft in hall five – and it’s in response
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Spring and Autumn Fair International
to gift and toy retailers that are looking to diversify, says McGuinness. The show’s footprint is 25 per cent larger as it seeks to make better use of hall space and the Lifestyle zone, which launched at Spring Fair 2011, was so well received that it is now an Autumn Fair staple. According to Bidwell, the average visitor stays for 1.5 days but the team is looking to grow that number. More exhibitors to see, more in terms of seminar content and more people to meet mean that visitors will stay longer, he explains. “You have to make sure that a visitor’s time is well spent and that they go away with information that will guide their business,” he adds.
Going fishing On display at Autumn Fair are campaign details for the new-look Spring Fair. Its presence will breed familiarity, says McGuinness, and by the time Spring Fair International opens on February 5, 2012, Emap will have invested over £1.2 million in marketing, show features and an international buyer programme. From the moment visitors arrive at the NEC buyers will be assisted by over 100 extra “here to help” staff, who have been drafted in specially for the February exhibition. They will be dedicated to “helping buyers shop the show”, according to Bidwell. A team of “bus buddies” on the car park shuttles, Circle line buses and at bus stops will help visitors get their orientation from the minute they leave the car park, while staff will once again hand out free pastries to early bird arrivals. Better traffic flow around the show will optimise the crossover buying potential. Inside the halls, wide, boulevard-style aisles with seating running down the middle
will keep footfall flowing smoothly and give visitors a chance to rest and recharge during the fair. Bidwell explains: “We see the majority of our growth coming from Europe. Our biggest growth opportunity for Autumn Fair is Spring Fair. There’s a big pool to fish in if we want a larger Autumn Fair audience. An increased Spring Fair audience will come through European growth, direct mail and a hosted buyer programme. We had 300 buyer meetings at Spring Fair 2011 and we’re going to increase that in 2012 and do some preshow matching. It’s something we’d like to do at Autumn Fair 2012 too. “But at the moment our challenge is to ensure that the moves around Spring Fair are as smooth as possible.” According to Bidwell and McGuinness, there’s nothing in the market that is comparable to Spring Fair or Autumn Fair. Harrogate Home and Gift does
Pictured: Major changes are afoot at Spring and Autumn Fair International
not have the breadth of product, and they see Ambiente and Maison & Objet as their only competition, and they are European events. Unlike, their European counterparts, entry to Spring Fair and Autumn Fair is free, and Bidwell does not believe in charging for trade shows. Says Bidwell: “I think it’s a model that everyone works to and while it is an obvious financial move our retailers and visitors wouldn’t thank us for it.” Concludes McGuinness: “Ultimately, the buyer is the most important person in this process. We have huge ambition to grow in size and in terms of audience, and in order to do that we knew we needed to change. At the moment, it’s about us looking to the future, shaping the future and fitting the right puzzles into the right halls like one big jigsaw puzzle.”
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Future events
Test of skill Just how do you co-ordinate the moves of 1,000 participants and 150,000 visitors? Aidan Jones, chief executive, WorldSkills London 2011, discusses the upcoming skills event and competition that will see so many people descend upon London’s ExCeL from October 5-8 The aim of WorldSkills London 2011 is to… WorldSkills London 2011 is the greatest skills competition, careers and jobs event on the planet. But our ambition goes well beyond the event itself – there has never been a more important time for our young people to get the help and support they need on their future career and job opportunities – we want WorldSkills London 2011 to be the catalyst for increased awareness and take up of vocational skills and careers in the UK and across the world. We will do this by offering our planned 150,000 visitors the chance to see 1,000 people from 58 countries/regions compete in 46 skill competitions. Alongside this, they have the opportunity to try their hand and have a go at the skills on offer, see
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displays by 100 showcase colleges, meet employers offering a range of new jobs and future careers, get help and advice and visit the many employers and international countries in the Make it Happen exhibition and Global Skills Village. After hosting WorldSkills in 2005, vocational education in Finland saw an eight per cent increase and we want WorldSkills London 2011 to have an even bigger impact.
Why is the event only held every two years? The event is held every two years to allow enough time for members to select and train competitors and for WorldSkills International and the host country/region to prepare to put on such a huge event. There is also quite a lengthy bid and
Pictured above: WorldSkills London 2012 will see young people compete in beauty therapy, floristry, painting and decorating and mechanics to name a few Pictured right: Aidan Jones
selection process for any country/region to be selected to host the event.
In terms of scope and scale, how big is the event?
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Future events WorldSkills London 2011 will be the largest event ever held at ExCeL. The scale of the event is enormous; it will be taking over the entire 90,000 square metres of exhibition space and it’s the equivalent of 10 Wembley Stadium pitches. At WorldSkills Calgary 2009: The event used 43 kilometres of computer cable – more than enough to stretch the route of the London Marathon. Competitors consumed: 4,000 pieces of chicken, 2,000 litres – or 3,500 pints – of milk and 600 loaves of bread. Manpower utilised included 83 workshop supervisors and workshop supervisor assistants, working 12 hour days for 21 days, all adding up to 20,916 worker hours – the equivalent of 872 days.
The event requires serious logistical planning… how is this being dealt with and what challenges do you face? Some 250,000 items will be provided for the 46 skill competitions. Individual items range from CNC turning machines, to hairdryers and even massive Heidelberg printers. Twenty-one London hotels will house competitors and judges throughout the duration of the competition and up to 5,000 lunches will be served per day. With any event on this scale there are inevitably challenges, but we have a good portfolio of world class sponsors such as Honda, Cisco, Snap On and Samsung, which have a wealth of experience in their respective fields, complemented with a strong event team made up of people who have experience at the Commonwealth Games, The Olympic Games and other major UK and international events.
Who is your target audience and how do you promote the event to them? Our core target group is 14-19 year-olds. However, the event is relevant to everyone: Young people, parents, teacher, carers, influencers, industry and even adults looking for a career change. With our core target audience being 14-19 year-olds we focused on school and college groups and have over 1,700 groups registered to attend. The most effective channel for this group has been telesales and direct marketing. For Saturday visitor
recruitment, we are targeting those within two hours of the venue.
How is the event funded? WorldSkills London 2011 is funded jointly by the Department for Business, Innovation and Skills and industry partners. We are a not-for-profit organisation. The European Social Fund is providing technical assistance funds to support a programme of activity to assist young people from disadvantaged areas to attend the event, support the volunteer and exhibitor programme and fund event “wrap around” activities. The competition would not be possible without our more than 150 sponsors, which have not only provided sponsorship money but also goods in kind, with the donation of equipment and machinery.
In terms of numbers, how many visitors/ delegates are you hoping to attract? We aim to attract 150,000 visitors and delegates. Currently we have over 111,000 visitors registered to attend – our visitors will come from across the UK as well as over 58 countries and regions. Visitors can register online for complimentary tickets.
What suppliers are you using and how have you chosen them? A variety of very experienced suppliers are working alongside our sponsors. These include Melville, Blitz, Aztec and Logicalis plus a wide range of logistical support managed through CEVA Showfreight.
With less than one month to go, what lessons have you learned? And how are the plans going? As part of our event preparations we have made a deliberate attempt to learn from the immense history and good practice from many other skills competitions and events held across Europe and the rest of the member countries and regions that are members of WorldSkills International. This insight included a study tour plus a specific visit from the City of Calgary, which hosted the competition in 2009. We are on the home stretch and in the “finishing touches” phase before we go live and into full event mode. Our entire event team, our sponsors and suppliers are working flat out to bring the many event
Pictured above: Dragons’ Den star, Theo Paphitis lends his weight to the WorldSkills message
aspects together. We’re on track and our marketing campaign over the next few weeks will continue to build excitement and awareness across the capital and regional areas.
This is the largest event to take place at ExCeL before London 2012… is WorldSkills being used as a test event? Being an international event with 150,000 visitors and delegates from across the globe, there are many parallels to London 2012 Olympic and Paralympic Games. An example of working in collaboration is through the assembly of a pontoon bridge, the same structure to be used during the Olympics to aid access to ExCeL. This is an essential component to WorldSkills London 2011 to support the management of transport and visitors to and from the venue.
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World Scout Jamboree © Kim Rask/Scouter na
Jam and swede Over 4,000 young people and adult volunteers from UK Scouts travelled to Sweden for the 22nd World Scout Jamboree. It was a task co-ordinated by Mike Parkes, UK contingent leader and Dorset Scouts county commissioner, and here’s how
K
eeping over 4,000 young people and adult volunteers motivated is no mean feat. But for the last three years, Mike Parkes, Dorset Scouts county commissioner has had that very task laid at his feet. In November 2008, Parkes was appointed UK contingent leader. He applied for the volunteer role just like any other job application and was appointed the heady mission of taking 3,300 young people and 1,100 adults to Sweden for the 22nd World Scout Jamboree. Never before had Parkes undertaken such a brief, and whilst he had the briefing documents of UK contingent leaders past, this was the largest number of UK Scouts
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ever to travel to a scouting event outside of the UK. “I’m now an expert in spreadsheets and budgets,” Parkes laughs, as he recalls his recent Scandinavian adventure. A £7 million budget and the responsibility of getting 4,400 people on aircraft led to an extensive logistical operation of epic proportions. Parkes reveals: “The World Scout Jamboree lasts for 12 days but we were keen to have a three-day pre-event that allows everyone to meet and get to know each other. This year, the pre-event took place in Copenhagen, and so we flew everyone out there over two days.” Parkes and his team, comprising Byron Chatburn (logistics), Clive Leader (deputy UK contingent leader), Christine
Pictured above: Mikes Parkes, centre, and some of the UK Scouts
Haddock (support) and Colin Simpson (events) looked at ferries and hiring cruise ships. Whilst feasible, cost was prohibitive and flying to Copenhagen from regional airports across the UK then meant only a
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World Scout Jamboree © Martyn Milner
© Martyn Milner
Pictured: A grand opening ceremony ensured Scouts from across the
© Martyn Milner
globe got to know one another The UK campsite with distinct blue tents printed with the Scout logo
two-hour coach trip to Rinkaby, Southern Sweden, where they’d find another 30,000 scouts and all the supplies you’d need for an epic Scout adventure. The UK Scouts contingency was made up of 86 units, each containing 36 young people aged 14-18 and four adults, and who had travelled from England, Ireland, Scotland, Wales and the Channel Islands. UK Scouts also has branches abroad in the Caribbean, Gibraltar and South Pacific, who joined the contingency and three patrols each containing 10 people from Armenia, Sierra Leone and Papua New Guinea were also funded. Each person attending the jamboree declared to raise £2,000 to fund the trip, which comprised a three-day pre-event in Copenhagen, the 12-day jamboree and a five-day home hospitality stay in one of 18 European countries. It meant that UK Scouts could learn about the food and culture of their European Scout hosts and carry on the theme of the World Scout Jamboree – meetings, solidarity and nature.
Be prepared In total, a 40-foot shipping container and three artics carried the necessary kit for a long stay from home – everything from tents and cooking equipment to matches, hand gel and a 40-foot x 40-foot inflatable structure. The structure was used as the UK Scouts big pavilion, which played host to special events, video screenings and scheduled activities, showcasing what UK Scouts do. Each unit was also allowed their own box to pack with specific items that would make their stay on-site easier. The boxes were shipped to Rinkaby and collected upon arrival. “I had a rough idea of what to expect,” continues Parkes, “I’d visited jamborees in Chile in 1998 and in Thailand in 2003. When I saw this role advertised I thought I must be a glutton for punishment but I threw my hat in the ring, got the job and started planning things with a big blank piece of paper.” And Parkes vowed to visit the 89 units that were travelling to Sweden.
“It seemed such a good idea when I stood up and said I would like to visit every single unit before we departed. It has been great to be able to sit down with the young people and give them a ‘walk through’ of the event and to answer their many questions.” But, it also was a long and tiring process. Parkes listened to the fundraising efforts of each unit and liaised with over 700 adult volunteers who had not only paid to attend the jamboree but who had also pledged their time to the international service team (IST). The IST serviced the site, doing everything from cleaning toilets, emptying bins and doing a shift in the scout shop, and the UK contingent joined more than 6,000 other IST crew to ensure the smooth running of the camp. “We held a number of events to give volunteers information and to set some expectations. The events also meant that volunteers and IST’s could meet the wider team. Being a volunteer can be lonely because once you sign up to become a volunteer you don’t know what job you’ll be given until you turn up at the jamboree site. You could be doing a job on your own or working with a group of people. You just don’t know but when you volunteer at a jamboree there’s a will to go to the event anyway because you want to be a part of it.” Almost 40,000 scouts enjoyed the 12-day event, which saw Bear Grylls, UK chief scout, abseil onto the stage at the jamboree’s opening ceremony. Local Swedish and Scandinavian bands entertained the audience, and Europe performed Final Countdown at the jamboree’s closing ceremony. The 23rd World Scout Jamboree will take place in Japan in 2015. But will Parkes be organising the UK contingency? That depends on whether he wants his social life back.
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Feature is sponsored by
Logistics
Logical moves Organisers need to make smart moves if they want their event to run smoothly
T
he UK’s biggest logistical challenge is currently in full swing. In less than a year’s time, the world will descend upon the capital, bringing with it a raft of kit, equipment, home from home essentials and, not quite, the kitchen sink. For freight specialists and logistics experts the following months are crucial – poor planning has no place. Mick Wright is the man in charge of logistics for London 2012 – he has the job of ensuring the efficient movement of all materials required for the largest event in the world: Everything from customs and warehousing to in-venue logistics and ensuring the correct disposal of goods afterwards. He is working with the Games official logistics sponsor – UPS – ensuring the
movements of 30 million items. UPS’ operational team recently handled the 250,000th Olympic item following the completion of first-round testing. UPS successfully managed the logistics for two test events at the BMX track and basketball arena, both situated at the Olympic Park, which concluded an intense schedule of eight London Prepares events over 15 days. The events, organised as the first cluster of LOCOG’s London Prepares series, enabled UPS to test and observe the most crucial logistical processes that will operate at every stage of competition during the London 2012 Olympic and Paralympic Games – from initial venue delivery and installation, to transition between different sports and events through to final venue breakdown. At Greenwich Park, for example, UPS managed the transition of the venue from
Smooth operator: Getting kit from A to B is paramount
equestrian to pentathlon competitions within a 48-hour timeframe, moving more than 5,000 pieces of sports equipment and almost 1,000 pieces of technical equipment through a single access point. “Testing logistics at live events such as these has been invaluable, because it’s the first time during our preparations for the London 2012 Games that we’ve been able to operate in an environment alongside athletes and organisers. They need the freedom to focus exclusively on the competition, without worrying about where their equipment is,” said Alan Williams, director, London 2012 sponsorship and operations. “It has been an intense period for the team, but also a rewarding one as we’ve seen first-hand the value of our rigorous planning. We now are looking forward to tackling the next cluster of London 2012 test events and the logistical challenges they pose.”
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Feature is sponsored by
Logistics
Pictured left: 24-7 Exhibitions has moved 14 artics of kit to Kind und Jugend, Cologne
Keeping things moving Great logistics have a genuine requirement for collaboration and teamwork – a welloiled cog is needed, and just one small chink can impact on the process. CEVA Logistics helped to keep thirst at bay for fundraising walkers participating in the London Moonwalk in May, ensuring they stayed hydrated through the mammoth marathon event. The event saw walkers striding out from Hyde Park to raise much needed cash for breast cancer care. This year’s theme was walk on the wild side, and saw 15,000 power walking women, and some very courageous men, sporting colourfully decorated bras and walking 26, or 13, miles across London overnight. CEVA organised the distribution of bottled water and fruit at the refreshment stations along the entire Central London route. Commented Alan Bell, senior general
manager, CEVA Logistics: “We have managed the distribution of refreshments at this event for the past six years. It involves distributing 40,000 bottles of water and 100 boxes of fruit to the strategically placed refreshment stations along the route. We also collect the tables, empty bottles and unused fruit afterwards, returning it to Hyde Park.” CEVA also manages the kitbag operation for the London Marathon, which involves the safe keeping and reuniting of 35,000 bags with the runners. But what of rising fuel prices, increased VAT and tough market conditions? Are these having an impact on how an organiser plans their movements? Colin Stone, exhibitions director, 24-7 Exhibitions, suggests that the current increases in the price of diesel are extreme, and as a result the cost must be passed to the end user.
“Even the sandwich delivery man charges you more these days,” Stone laughs. “People go away and think they’ll find the price cheaper but in the end they come back.” Stone explains that the company operates its own fleet. Currently, as Stand Out writes, it is delivering six artics of kits to Maison & Objet, 13 trucks of equipment to IBC in Amsterdam and 14 artics of supplies to Kind und Jugend in Cologne. Previously, 12 trucks of kit had been driven to Aberdeen for Offshore Europe. “We don’t sub-contract,” adds Stone. “All of our work is driver accompanied. Obviously, it’s cheaper to move stuff around unaccompanied but then you run the risk of it not getting there on time.” 24-7 Exhibitions is currently operating at capacity – the summer months are quiet but now work is picking up. According to Stone, trade has improved significantly in the last two years, and he says that the quality of client is better with not as much as bad debt. Adds Derek Hale, managing director, Production Freight: “In the good old days, the kit available locally wasn’t up to much. As a result, equipment was sent all over the world. Over the last 10 years that’s changed. Hire companies have set up and have good kit; organisers are now able to get what they want, and as a freight company there’s not so much [work] about. “The cost of shipping has impinged on business too. Six to eight years ago, we found that fuel surcharges were tagged on to freight surcharges. Shipping companies and airlines kept the freight surcharges the same but increased the fuel surcharges and now they are just having a laugh. “Unfortunately, fuel surcharges have to be passed on.” Hale explains that shipping to China is relatively cheap because the country needs the empty containers for export. Between the US and the UK, there’s an equal amount of import and export traffic and so costs for shipping equipment in and out are in proportion. Currently, Production Freight is forwarding kit for the Pan American Games in Guadalajara, the Pan Arab Games in Doha and IBC in Amsterdam. At present, the country is talking to overseas partners regarding plans for 2012, and is currently from the US handling 100 containers with equipment for the Olympic Stadium.
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London 2012
Testing the waters Simon Williams, head of 2012 operations, Weymouth Borough Council talks of the recent London Prepares test event
T
he London 2012 Sailing test event – the Weymouth and Portland International Regatta 2011 – ran from July 31 until August 13. It was an operation run by LOCOG from the Weymouth and Portland National Sailing Academy and the adjacent Portland Marina in Dorset. The regatta is just one of 42 test events scheduled by LOCOG to run as part of the London Prepares series that now run through to May 2012. Over 380 sailors from more than 60 nations around the world took part in the test event – a similar figure to those
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that will hug the South Coast’s shoreline during the London 2012 Olympic Sailing competition next year. While primarily designed to test the systems, processes and equipment that will be used for the Olympic and Paralympic Games, the event also formed part of the Games qualification series for many competing athletes and nations. At the time, Paul Deighton, LOCOG CEO, described the event as a “road test” of all operational plans in the water to ensure smooth sailing. But it was the planning and preparation of Simon Williams and his team at Weymouth Borough Council that played a truly instrumental role. The test event provided the athletes with an opportunity
Pictured: Planning permission has been granted for the creation of a sailing village in Weymouth
to sail on the same waters at the same time of year to discover as much as possible about what they may be presented with in Weymouth Bay. Williams was appointed head of 2012 operations for Weymouth and Portland Borough Council in February this year, having previously worked as head of planning and economic development and as general manager for regeneration and sustainability. He is tasked with leading a team that will manage an anticipated 60,000 visitors per day during Games time.
Testing times LOCOG ran part of the Weymouth and Portland International Regatta in
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London 2012
Newton’s Cove, despite the fact that the proposed Games-time ticketed spectator experience at Nothe Gardens was not tested: Planning permission for installation of temporary overlay for a ticketed experience had only been granted four days prior to the event commencing. Now, industry awaits the imminent news of who will event manage and run the site. During the regatta, no big screen or live commentary was relayed to the Nothe Gardens area either. While primarily designed to test the systems, processes and equipment that will be used for the Olympic and Paralympic Games next year, the regatta was also an important event for competing athletes. On the water, a fleet of race management and safety boats were operational, manned by specialist volunteer and technical officials that ran as many as 170 races over the 12-day event period across the five-race courses that make up the sailing field of play. Tetra radios and call groups, the Swiss Timing GPS tracking system and the GPS data that drives TV graphics were also thoroughly tested in a real life environment, and full results and timing tests were also undertaken. Staffing procedures were tested with a team of 500 people helping to stage the event. The team comprises 37 LOCOG staff, 63 international technical officials, 128 national technical officials, 106 sailing specialist test event volunteers and 126 generalist test event volunteers, all working as one team for the first time.
A third of all the test event volunteers came from Weymouth and Portland and the surrounding Dorset area, undertaking roles such as field of play marshals and timing and scoring team members.
Road test Rob Andrews, sailing competition manager, London 2012, managed all technical aspects of the sailing and regatta, and liaised with the council to ensure as thorough testing as possible. Williams explains: “During August, we carried out a number of testing exercises, particularly during the Weymouth Carnival. The event attracts 50,000 people, a similar number to what we expect to see on an Olympic Day, and so we were able to monitor crowd movements more rigorously, park and ride systems and the look and feel and dressing of the borough. “Some of the dressing is still up as we want to see how it’s weathering. The positioning of the look and feel elements was also looked at. “Ambassador volunteers looked at advertising and street trading, as we need to be aware of potential unauthorised goings on. We introduced additional toilet cleaning and this worked well. Extra waste collections meant that we could confirm the timings when extra waste collections are needed. “We learned lessons around personal protective equipment. The park and ride spaces were virtually full. During Gamestime we will have five park and ride
Pictured: Simon Williams, head of 2012 operations, Weymouth Borough Council
sites operational, and an Olympic route network and relief road was tested and worked extremely well.” Williams concludes: “Now it’s a case of taking forward the technical and operational lessons learned and fine tuning them. We are currently in the process of a debrief, but we have other events coming up so there may be more opportunities to do more testing.”
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Do you have a creative core? Simon Hughes, vice chair of Eventia, and director of live events, COI, urges industry to get creative
O
ne of the single biggest drivers of economic growth in these turbulent times is to be found in the creative industries. In 2008 the creative industry made up 7.3 per cent of the British economy 12:17:55 PM and was growing twice as fast as other sectors. A government report from the DCMS identified the need for new talent to be ready for a new economy, an economy based on developing creative solutions and products and bringing them to the market. But what’s this got to do with us in the world of live events? Well, when you spend time with people that work in our industry, you pretty quickly get a sense of the passion and commitment that they bring to their work. Whether it’s a venue, an exhibition organiser, an agency or a corporate planner – they all share a common bond of dedication to their work and eager to learn more in order to improve what they do. I would argue that these very qualities are the hallmarks of creative behaviour and that everyone working in the live events world (in all it’s many manifestations) should remember that turning new ideas into reality is one way of defining creativity. How often do we hear people in our industry talk about pushing the boundaries or coming up with new ways of doing things more cost effectively and efficiently? We all do it all of the time – and if we’re not we should be. From festivals to concerts, conferences to team building events, exhibitions to experiential and brand activation, we work in an industry that should position itself at the very core of the creative industries sector. The DNA of what we do – generating fresh solutions for our clients, creating new products and services that incorporate the latest technologies, making connections and things happen – this is part of the intellectual capital that gives us all our competitive edge and distinctly creative character. Just look at that old powerhouse of creativity – the record industry. Did they see radical changes coming at them and then embrace them with new and novel solutions? So, lesson learnt – even when times are tough don’t forget, get creative and you’ll stay ahead.
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33
EcoVelocity
Electric shock The first ever EcoVelocity took place at Battersea Power Station. Stand Out met Giles Brown, event director, and talked reality not fantasy
O
nce a billowing coal-fired, electrical power station, Battersea Power Station was an industrious beacon of the 1930s. In its day, it was a cutting edge symbol of design, yet others considered it an eyesore. Today, it stands as an icon of British architecture – its two chimneys a landmark and its walls a backdrop for many a film and television production. This weekend, however, it’s playing host to EcoVelocity – the UK’s first ecofriendly, low carbon car show from IMIE, the team that brought you the British Motor Show. On display are the UK’s first electric hearse, the iRacer – an electric race car – and the Sinclair C5, which was
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once ridiculed when first unveiled in 1985. Now, it seems that its manufacturers were ahead of their time, as a raft of car giants with low carbon vehicles have lent their support to the four-day motor event. Explains Giles Brown, the show’s event director: “This show has been a long time coming. We’ve had a quiet period and industry is tired of twiddling its thumbs. This whole event took off in January when the market decided to do something on a collective basis; something that cuts costs and drives efficiency. “I pitched EcoVelocity to people last year. There was interest but not enough to push it over the line. It’s not like a Christmas gift event where you have lots of potential exhibitors. We have a pool of 25 manufacturers, and that’s it. But the tipping point came in February.
Pictured top: Boris Johnson and Giles Brown pose for a photo as the show opens
Consumers were being spanked by the Government in the way of taxes.” Brown says that the iconic venue has played into the organiser’s hands. It’s unusual and the vast space gives visitors the opportunity to test drive low carbon cars in a private environment. In Central London.
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EcoVelocity
Pictured: Prestige Toilets, Location Medical Services and Sunbaba provided their services to EcoVelocity. Sunbaba produced two miles of screen-printed branding to line the temporary circuit
A 750-metre test track has been created to allow potential buyers to put vehicles through their paces, and within that track sit 18 manufacturers and a range of other exhibitors. Segways, teenage driving experiences, racing games and general eco motoring advice are on offer. Brown continues: “There’s been considerable industry and consumer interest, especially for a real car show and not a fantasy show. People can decide whether they want to test drive a Citroen or a Mitsubishi. They are not taking pictures of a Ferrari. This event has broader appeal. “It’s not for petrol heads, and there’s no need for another event for petrol heads. This event appeals to those who wouldn’t normally go to a car show – a family audience. There’s not a random craft stall or fairground in sight. It’s a real day out.”
Fully charged EcoVelocity is 50 per cent owned by Metro, so not surprisingly it is a significant
media partner. Edf Energy is also playing an instrumental role – main sponsor. So too is What Car? which is producing a car-nival parade complete with dancers and stiltwalkers as well as lending support in the form of media partnership. A multi-million pound advertising campaign including the use of cover wraps, banner advertisements and joint promotions has been utilised, and the Daily Mail, ES and Smooth FM have all provided a marketing channel for the eco-brand. Old British Motor Show assets have been valuable too.
Electric avenue According to Brown, the event provides a practical opportunity to buy where people can compare and contrast a variety of brands that are not available in abundance on forecourts. He believes that some people will visit the event purely to come and have a closer look at the power station. And unlike most exhibitions, EcoVelocity provides a level playing field. The organisers stipulated to all car manufacturers a capped stand
size of 300 square metres so that no one manufacturer has to stand in the shadows of its competitors. A variety of temporary structures, inflatable buildings, domes and trailers are displaying eco wares and car brands – some exhibiting more successfully than others – but all stand on the periphery so that visitors can flow freely. A footbridge allows visitors to cross safely over the test track and into the main show, and once inside there’s a central demonstration area for children’s car activities, which is proving extremely popular with the family audience. Tickets are priced at £10 with a family ticket costing £25. Brown is hoping to attract 30,000 visitors and has a significant reach to market. “I don’t want the show to be so busy that it’s too busy on-site and not too busy that people can’t get a test drive. The thing with launch shows though is that it’s like sticking a finger in the air. This event is not a one-size fits all show. I think it will grow in 2012 and we can look at rolling it out across the UK regionally next year. Firstly, we’re looking at dates for next year and considering the Paralympic Games.”
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35
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Contact Bentley Fielden on: 01706 815175 or mobilift@bentleyfielden.co.uk For more details see www.mobilewheelchairlift.co.uk
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Speedy can provide whatever you need for any size of event, from large scale outdoor festivals, to small local fetes. From generators and lighting towers, to heating, rigging and CCTV, Speedy can meet your every need with high performance equipment and star quality service. We’re passionate about meeting your requirements, no matter how big, small or unique. We can find the right equipment for your needs whenever and wherever you are working.
To request a copy of our brand new, FREE Events brochure, containing all our products and services, call us today on 0845 601 5129 or visit www.speedyservices.com
e Com us on t the visi and ue E at how S n Ave man’s ber, o w t o Sh -20 Oc ry 19 ewbu nd N grou w Sho
Tota for a l Solutio ny Ev ns ent
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37
Showman’s Show preview
Fresh moves
The Showman’s Show takes place at Newbury Showground from October 19-20. Stand Out met Jeremy and Johnny Lance, Lance Publications and show organisers, and talked new moves and renewed energy
J
ohnny Lance has developed a healthy interest in the family business. For the last few years, the youngest of the Lance fold has wandered Newbury Showground, stewarding the site, playing a part in The Showman’s Show. “Being a family business, I’ve always had a vested interest in what’s going on, and I’ve been impressed with what’s been achieved,” he tells Stand Out, offering a plate of chocolate Hob Nobs. Yet now Johnny has left his career in advertising and TV and has joined Lance Publications full-time. It means that he now sits at the helm with elder brother Jeremy Lance and will be a new face in the show office during the event. The pair sit in their Shaftsbury office, drinking tea and talking candidly of their working relationship. Johnny joined the company six months ago and Jeremy
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still hasn’t made him a cup of tea and when asked what famous brothers they’d compare themselves to The Addams Family and Chuckle Brothers are offered up with sniggers. But seriously, what does Johnny bring to the equation? Will we see a new Showman’s Show? “Johnny brings a new energy,” comments Jeremy. “He’s concentrating on communications, the web side of the business and also databases. I do the site plan. No one touches that. Dad’s worked so hard to build the show and the name that we just have to nurture it.” Jeremy explains that the show is up on sales compared to last year and so we can expect a Showman’s Show full of exhibitors and new ideas. But by no means are the Lance team complacent. Johnny adds: “This year, I am finding my feet. But at the end of the day we’re
Pictured above: Johnny (left) and Jeremy (right) Lance
all fighting for the same cause. Jeremy is learning to manage more, and we’re working together. There’s no sibling rivalry; we’re just working as a team.”
Outstanding seminars For the fourth year running, Stand Out will host the Outstanding Seminars; this year
38
Showman’s Show preview
in partnership with Baconinflate. Sessions will take place on Wednesday, October 19 between 10.30am and 3pm. The first session will be presented by Kambe Events’ Jon Walsh, who will take to the floor, looking at the waste management plans and policies of Shambala Festival, which Kambe organises. Walsh will be joined by his colleague Chris Johnson and the pair will address your questions on best practice, sustainability and recycling. This year’s talks will comprise engaging debate, lively conversation and thought provoking opinion. Headed by Stand Out editor Caroline Clift, the sessions will provide visitors to the Showman’s Show with an unrivalled opportunity to hear first hand industry experts give their opinion on business, strategy and best practice. But the Outstanding Seminars can take only 50 people per session. If you would like to save a seat at either talk, email caroline@cimltd.co.uk
What’s new to see? As always the exhibitor list promises visitors some of the best products and services on the market today. There are a number of new exhibitors that include: Planet Gold Decor, Batmink, and Media Structures. Ascot will once again be supplying the exhibitor hall and Planet Gold will be dressing the reception. Power Electrics, Eve, ID&C Ltd, Daytona Stage Hire, Miltec, Event Medicine Company and Baytex Manufacturing will be exhibiting and there are a number of product launches to look at. Tygit will be showcasing a new ticketing system. Similarly, APT Skidata is to launch a temporary automated turnstile unit. Smiths Waste Management is launching an event recycling scheme and Total Displays will reveal a new X-Gloo
event tent. A new four-man show will be demonstrated by Team Extreme and Master Climate Solutions will raise the temperature also with the launch of a heater. Organisers looking for branded parasols for corporate events should check out Pop Up Banners and its new offer. Likewise, Batmink will showcase a new range of LED illuminated furniture, as seen recently at Glastonbury, and Grumpy Joes has a new wireless, colour-changing LED dancefloor on display. The British Red Cross will showcase new Landrover first aid cycles, and two years since C6(n) made an appearance at the Showman’s Show with its idea for raised modular structures made from carbon-fibre, it’s now back with the final working prototype, this time trialled and tested. Colour Mobile VMS has added a new product to its portfolio, Ecolite lighting towers, and will be showcasing them at the show. The eco-friendly lighting systems boast an 80 per cent reduction in CO2, compared to other lighting products.
Top right: The Outstanding Seminars return for the fourth year Middle: Total Displays’ X-Gloo Bottom right: C6(n) return to the show with a working prototype of its raised modular structure
Alistage will be exhibiting a new two-metre pedestrian gate, an addition to its pit barrier range. This will feature alongside its tried and trusted Alidome. And finally, Ethix Management will also be present. Organisers will be able to meet and greet the team and put questions to an event licensing expert over the course of the show. ● The Showman’s Show will open its doors on October 19 and 20 at Newbury Showground, Berkshire. For more details, call 01747 854099 or register online free at www.showmansshow.co.uk
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39 CTN EXHIBITIONS – FLOOR COVERINGS AND DISPLAY MATERIALS
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u Flexible payment options u An ear to listen to your feedback To view our full range of cord and velour carpet, vinyl’s and other decorative materials please visit our new website: www.ctn-uk.com
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40
Showman’s Profiles
Ethnet www.ethnetuk.com Tel: 01763 250418
MCS www.mcs.co.uk Tel: 01628 828000
Ethnet was founded as a broadband company and has grown to provide a range of products including satellite installation, Internet phones and credit card machine hire. It is known for providing complete network solutions for clients as diverse as Jamie Oliver, China White and Glastonbury Festival and offer onsite technical support as standard. In 2011, Ethnet launched a range of services on Hughes’ KA band satellite. Its environmentally friendly and economical approach positions it as a market leader in its field.
MCS will demonstrate MCS-rm, the affordable, fully configurable and easy to use hire software application at The Showman’s Show. MCS-rm improves asset utilisation, stores all business information and helps manage event schedules efficiently. MCS has a strong track record in delivering its hire management solutions to the events market. Gordon Audio Visual, Portable Toilets and Wernick Hire have all used MCS software to help them manage their expanding hire businesses. Latest software enhancements include split delivery functionality that enables hirers to split their deliveries on a hire contract when delivery lorry capacity is exceeded or where staged deliveries are required.
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MHM Plant www.mhmplant.co.uk Tel: 01639 777009
Out There Concepts www.outthereconcepts.com Tel: 01635 800020
MHM Plant is part of the Genset, Towerlight, Genquip group of companies. It prides itself in being one of Europe’s largest dealers and exporters of new and used generators, new and used welders and used lighting towers. It stocks all major brands such as Genset, Towerlight, Arcgen, Miller, SMC, Stephill, Mosa, Cummins, Iveco and Caterpillar. Generators 3-2000 Kva – all brands. Lighting towers – all sizes – all brands, including VT1’s. Welder’s 160-600 amp – all brands. All equipment is thoroughly serviced and load tested, using genuine parts and serviced by expert engineers. For more information, contact the MHM Plant team on 01639 777009 or email sales@mhmplant.co.uk Find MHM Plant on Avenue D.
Visitors to The Showman’s Show will get the opportunity to look at Out There Concepts brand new Bar in a Box. The revolutionary new product will be on show on October 19 and 20, alongside its party pavilion event and catering trailers that can be made to measure. Just think what you could do with a blank canvas. Email info@outthereconcepts.com Visit www.outthereconcepts.com Alternatively, call 01635 800020 or fax 01635 800022. Out There Concepts Ltd, Woodhouse, Pinchington Grange, Thatcham. RG19 8FB
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pep Event www.pepevent.com Tel: +49 (0)421 598 0258
Portable Floormaker www.portablefloormaker.co.uk Tel: 01332 814080
pep EVENT and pep PRESENTER software products for planning, presentation and marketing of events are available in six languages. The CAD-based pep EVENT package lets you plan any kind of event in 2D and 3D, whilst the add-on pep PRESENTER creates a real-time, branded, virtual tour of the presentation to turn heads marketing those events. For more information about the fascinating possibilities of pep products visit The Showman’s Show or contact the team to book a live presentation via the Internet. Let pep show you how to create a movie of your event long before it happens; create a presentation to accompany your quotations and knock the socks off your prospective customers! Email info@pepevent.com, visit www.pepevent.com or call +49 (0)421 598 0258.
Portable Floormaker has been manufacturing the FLORLOK® portable dance floor for over 15 years with the range of floors increased to include OUTLOK®, PUBLOK®, NIGHTLOK®, WEDLOK®, STARLOK® and the brand new to market ILLUMILOK®. All portable dance floors are manufactured with the understanding that speed of set up/break down as well as quality and reliability are paramount for operations in fast moving environments. A range of complimentary products such as banqueting tables, portable staging and portable bar units are also available and the company can also offer a bespoke fabrication service for metal signage and fascia trolley’s etc.
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Showman’s Profiles
41
Definitive Security Services www.definitivesecurityservices.com Tel: 0845 11 66 999
Premier Rides www.premierrides.com Tel: 01403 270076
Definitive Security Services event and venue security and safety management teams provide distinguished event and safety solutions throughout the UK. Ensuring visitor security and safety is arguably the most important aspect to the success and continuity of any event, so ensuring you have appropriate security measures in place is paramount. Visit Definitive Security Services on Avenue E at The Showman’s Show, and meet the management and staff and view the equipment that far exceeds competitors within the industry. For more information, please contact David Boswell, managing director, on 0845 11 66 999 or visit www.definitivesecurityservices.com
Funfair rides are now one of the most popular forms of entertainment for corporate and private events with such a wide variety of rides to suit all types of occasions both indoors and outdoors. Premier Rides specialise in providing top quality rides at competitive prices without compromising health and safety. Remember, cheapest is not always safest. Choose a company with a proven track record in this industry with many top name repeat clients. Premier Rides is the UK’s leading owner/supplier of funfair rides and equipment for events, and with vast experience it understands the requirements of the industry including the importance of PLI, ADIPS, risk assessments and method statements. For more details, call Premier Rides on 01403 270076, visit www.premierrides.com or email mandi@premierrides.com
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Profloor www.pro-floor.eu Tel: +31(0) 416 74 71 13
LH Woodhouse www.lhwoodhouse.co.uk Tel: 0115 989 9899
Profloor Europe B.V. is a manufacturer of portable flooring, access roads and platforms. With a product range second to none, Profloor Portable Flooring protects many sensitive surfaces. PRO-FLOOR® is a portable flooring system that has some unique attributes, making it ideal for rapid deployment situations. Its temporary covers are used as the number one option at major events for portable flooring, access roads and turf protection. At The Showman’s Show, it will demonstrate its event flooring, grass protection, stadium covers, portable roads, traffic floor, and new heavy duty platform PRO-Max. Visit the team on its stand in Avenue E.
“Addington Manor Equestrian Centre use Woodhouse for all its temporary stables and structures. They are an easy to deal with, reliable company that lead the way with new developments in their field of expertise.” Tim Price, managing director, Addington Manor EC If you’d like to join the ranks of Woodhouse clients and receive a high-quality product coupled with respectful, flexible and great value service, contact the team for advice and a quote on 0115 989 9899. Woodhouse: For marquees, trade stands, grandstands, temporary stables and ground protection.
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Total Displays www.total-displays.com Tel: 0845 430 9092
Water Direct www.water-direct.co.uk Tel: 0845 345 1725
New and exclusive to Total Displays is the X-Gloo Inflatable event tent that will be showcased at the forthcoming Showman’s Show. The X-Gloo is quite simply the fastest and most convenient outdoor or indoor event structure available today. Available in three standard sizes from 4m x 4m up to 6m x 6m, the X-Gloo can be transported and installed by one person within 10 minutes. The X-Gloo is fully printable and is the perfect communication tool for exhibitions, outdoor events and extreme events.
Visit Water Direct at The Showman’s Show and be greeted by a new stand layout, which includes a plush exhibition trailer showcasing all of its products on a plasma screen. Water Direct is also launching its Technical Brochure, which details its static tanks, tankers and additional extras available to event and festival organisers. Water Direct will also be providing free bottles of its own brand H2GO 500ml quality assured bottled water to all visitors at its stand.
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42
Phase Hire Ltd
• Generated Temporary power supplies • Specialists in Event Power
hiree FOR YOUR NEXT EVENT th BIGGEST MOBILE PARASOL IN THE WORLD Com e and see u the S s howm at a Show n’s
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Meets CE standards > Diameter floor approx 12/17 m > Surface floor approx 113m2 (for 250 guests) > Very quick set-up & breakdown Full delivery & installation service - Nationwide
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hire
Phase Hire Ltd. Tel: 01268 792648 www.phasehire.com Reader Response 064
140A Kents hill Road, Benfleet Essex, SS7 5PH
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Power where you need it … …when you want it Exhibiting at Showmans Show
Supplying power at the Tower of London
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For immediateservice serviceand andattendance attendance call For immediate call For immediate service and attendance call TheDay Day&&Night Night24 24hour hour Hotlines: The Day Hotlines: The Night 24 hour Hotlines: 01234376999 376999// 07778 /07879 07778 643616 01234 376999 643616 01234 892421 Email:julie@mfrltd.co.uk Email:julie@mfrltd.co.uk Email:julie@mfrltd.co.uk www.mobilefreezerrentals.com www.mobilefreezerrentals.com www.mobilefreezerrentals.com
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We can supply • Super Silent Road-Tow Generators up to 220kva • Power Packages from 10kva to 2000kva • New technology to reduce fuel costs and CO2 emissions • Cables and Distribution • Installation, Site Stand-by Personnel and Fuel Management • Towerlights • Over 20 years of industry experience Tel: 01580 755594 Fax: 01580 752823 Email: sales@sparkspower.co.uk Web: www.sparkspower.co.uk
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43
Advertisement feature
Targeted approach
With over 40 years experience in the trailer and towing industry, Bankfarm Trailers says event and exhibition trailers offer considerable marketing benefits when you have a moving target
T
he benefits of directly marketing one’s products or services on the high street, at out of town outlet centres and at county shows are all well established. Even where companies already have a traditional shop premises in the town centre, they generally derive considerable marketing benefit from a temporary marketing or merchandising trailer, placed perhaps just yards away from their established outlet. Temporary structures positively encourage footfall, much more so than a traditional premises set back in terraces along with other shops; adding some gizzits such as key rings, or balloons for children further encourages the public to meet and talk freely with sales and marketing staff. This formula has already generated much success for charities, colleges and universities, double glazing companies and rugby and football teams selling club merchandise. One national newspaper reported having over 5,000 people passing through their trailer in a single day. The trailer was positioned in the city centre and created a venue where visitors could meet two well-known professional footballers. How many other marketing methods can demonstrate such a powerful, direct and immediate result? Bankfarm Trailers Limited has over 40 years experience in the trailer and towing industry and with a modern manufacturing facility in South Wales, it is well placed to offer a first-class design, consultancy and build service to potential clients. The company is a Quality Secured member of the National Trailer and Towing Association and has many blue chip clients, both in the UK and overseas. These include national and local government, the Armed Forces, The Red Cross, the Rugby Football Union and premier division football clubs. Exhibition trailers and motorised units are designed in
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conjunction with the client and then built using modern materials, which ensure both a high-class finish and long service. Following the client/supplier design meeting, the design is drawn up using in-house CAD facilities, with the drawings being supplied for client approval. After client approval, manufacturing begins in earnest and a few weeks later the finished trailer/motorised unit is delivered to the client ready for use, which often includes customised signwriting or a full marketing wrap. Together with comprehensive and certificated 230V AC vehicle electrical systems, Bankfarm Trailers is also able to supply portable generators with LPG or diesel prime movers. The generators might be necessary where a 16A hook-up is not available and the user requires an electricity supply for monitors, sound systems and computer equipment. The subject matter experts at Bankfarm Trailers are able to advise potential clients about the size and design of trailers, which are acceptable to local authorities and shopping malls. Of course, it is also necessary to design the trailer such that it is attractive to the buying public and Bankfarm Trailers can help clients to find that all important balance. Trailers range between 2.5 and seven metres in length and up to 3,500 kilogrammes maximum authorised mass. The smaller trailers can be towed by medium-sized saloon cars, which are often already part of the client’s fleet, while the larger units will require a 4 x 4 vehicle such as a Land Rover Discovery or VW Touareg. Motorised units are produced up to 5,500 kilogrammes maximum authorised mass. So, whether you are a national charity looking to raise funds, a college or university looking to recruit students, a football club looking to sell a new strip, or a financial institution looking to find new savers – Bankfarm Trailers is the established quality secured partner to have.
Chris Smith, project manager, Bankfarm Trailers, can be reached on 07966 227376. Email projects@bankfarm-trailers.co.uk or visit www.bankfarm-trailers.co.uk
44 For when you want to move up in the world.
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See us at the Showman’s Show
020 7833 2031 www.steeldeck.co.uk rentals@steeldeck.co.uk Reader Response 068
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45
Feature is sponsored by
Staging
Rise to the occasion Stand Out looks at new staging systems that have entered the market and how they are being put to creative use
S
port and music concepts are increasingly popular. The UK calendar is crammed with racing fixtures, and savvy sports venue owners and organisers are realising the revenue potentials of tagging a concert on to a race meeting or track event. Some organisers would argue that the music elements create added value, others recognise that the pull of a top music artist draws in a potential future generation of sports fans and it also can be considered a massive PR machine. Event organisers only have to look at the success of the after-race concerts held at the Abu Dhabi Formula One Grand
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Prix to see how effective sport and music are together. Liz Hobbs Group recently announced that it is to work with Hickstead, predominantly known for its showjumping, to create a series of music and live events that will challenge the norm. It will be a new entertainment concept that will build on the group’s successes with the sport and music model at racecourses up and down the country. This is a prime example of how a production company can work with a stakeholder to create a new experience, and is demonstrative of the creative capabilities within industry. Naturally, the new concepts will require a stage, and refreshingly, the market is
Pictured above: Star Events Group supplied a 20-metre Vertech Stage to the organisers of Global Gathering. The stage’s unique design was created by 250K Productions
now to benefit from three new systems. LS-Live, Stageco and Baconinfate with Alistage have launched staging concepts and solutions into the arena, all with a key target in mind, creating options for small, medium and large-scale events alike.
Stage one Liz Hobbs Group approached LS-Live, which has recently merged with Acorn Event Solutions, to fulfill the staging contract for a major outdoor performance by Westlife at Doncaster Keepmoat Stadium. Liz Hobbs Group had worked with LS-Live on a number of events at the start of the summer, such as Ross County FC’s first ever concert with JLS and Olly Murs, and another one-off Westlife gig
46
Feature is sponsored by
Staging
at Hamilton Park Racecourse, where LSLive’s new Space Roof system had been put to the test. “The client had already chosen to use our Space Roof system at various events over the summer and been very impressed,” commented Andy Nutter,
operations director, LS-Live. “It had also seen us deliver a great stage production utilising the Space Roof at Wembley for Capital FM’s Summertime Ball, so came directly to us to deliver it once again for the Westlife gig. Since then we have also worked with them to deliver a successful
Pictured above: Baconinflate provided an ExpoStage to BBC Radio 5 live
stage production at Newbury Racecourse for Tom Jones.” LS-Live supplied the Space Roof system in its smallest configuration,16metres wide and 14-metres deep with two cowsheds and a loading ramp. The stadium is not designed for large vehicle access and has only narrow access points, so the system was ideal for these conditions. Every component of the stage, from the Layher Event Deck staging to the heavy-duty aluminium Space Roof frame, is entirely modular, so it breaks down into units that are easily packed and transported. LS-Live was able to bring in the structure on small forklifts around the edge of the stadium, using the purpose built ramp towards the latter stages of the build and erecting the large structure without using any cranes. With Nutter project managing, a crew of eight took just two days to build in excess of 20 tonnes worth of staging structures, with a one-day load out. He continues: “This summer our crew have perfected the build of this stage to a fine art; the build wouldn’t normally take two full days, but this period was extended
Whatever the event you are staging we have the solution. Providing services to: • Arenas • Theatres • Schools • Colleges • TV and Film • Sporting events • Providing equipment for sales and hire Concept Staging Ltd, Whiteholme Mill, Skipton Road, Trawden, Colne, Lancashire, BB8 8RA Tel: 01282 862777 • Fax: 01282 867444 Mobile: 07976733849 Email: enquiries@conceptstaging.co.uk W: www.conceptstaging.co.uk
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47
Feature is sponsored by
Staging
CI Events/Loudsound
due to the limitations of the access points.” The introduction of the Space Roof earlier this year saw LS-Live enter the large outdoor staging market, expanding on its range of stages with their biggest yet. This stage is the result of years of structural engineering expertise brought together by the combined intelligence of LS-Live and Acorn Event Solutions.
Together it has developed what it believes to be the ultimate outdoor stage; and states that it takes fewer days to assemble, requires fewer trucks and less manpower than all similar sized stages in the marketplace and yet maintains high load bearing capacity – maximum 50 tonnes in its largest format and withstands high windspeeds (max 82.5mph), complying to
Revolving stage hire & sales
Pictured above: This is one of two identical 20m x 15m Vertech festival stages supplied by Star Events Group to Creamfields
all current health and safety guidelines and new EN windspeed codes. Commenting on the recent stage collapses witnessed by the industry, Nutter suggests that there’s a misconception by even some of the industry’s biggest players that aluminium-based structures are not as strong as steel. “We have been engineering aluminium staging products for over 30 decades so understand it better than anyone. If aluminium is engineered properly and integrated into a stage system using the upmost design intelligence, there is no reason why it can’t safely withstand heavy-duty stage rigs. The Space Roof has more than adequate ballast in the form of both water and concrete. In the event of strong winds, our Space Roof is fitted with an anemometer and we provide event organisers with clear instruction of when the side sheeting should be lowered, which takes just minutes on our design, and when to attach front guide wires to the stage as additional support.”
Thinking big Stageco believes its new XL Tower system will widen creative options for show and
1m to 17m diameter programmable stages
w w w. t h e r e v o l v i n g s t a g e c o m p a n y. c o . u k Reader Response 073
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48
Feature is sponsored by
Staging
event designers. The Tower Staging system is significantly stronger, bigger, and is a modular component system. This means the new XL Towers can be used in multiple configurations, allowing more flexible design on a larger scale than ever before. The solution has arisen from its experience of designing and building extra large steel for U2’s immense world tour. Stageco director, Dirk De Decker says that the XL Towers will allow it to meet market demand for large systems whilst meeting logistical measures. The XL Towers have been designed for optimum transportation with a 2.2 square metre truss size fitting perfectly into sea containers. Its engineering strength means that Stageco can extend modular stage height and extend roof-span to now offer a potential span of 50 metres.
You raise me up Baconinflate has launched the ExpoStage, a new system based on its ExpoTunnel product. It’s a system that is ideal for small bands and performers and has recently been used by the BBC, BBC Radio 5 live, BBC’s Live ‘n’ Deadly and Carphone Warehouse. ExpoStage measures 4.5m x 4.8m, can be branded, has an inflatable canopy and a base supplied by Alistage. Baconinflate and Alistage are working in collaboration, and the new system can withstand 35-40 mile an hour winds. ExpoStage has been designed to facilitate an industry demand for a small, covered outdoor stage with minimal set-up. Integrating an adjustable stage floor system and ballast connection, the ExpoStage can be installed on both hardstanding and grass field sites, and if used in conjunction with other Baconinflate products helps create a mini festival village. Gary Bennett, managing director,
Baconinflate, is working with Colin Wright, managing director, Alistage, which is also responsible for installing a tiered platform at BBC Proms in the Park, Hyde Park, on behalf of Spice Lumb, which was responsible for the set design.
Flying high After having recently completed work on Truvia’s rooftop Voyage of Discovery project with Bompas and Parr at Selfridges, Richard Howey-Nunn, director, Steeldeck, says that the company is now working with Topshop at Waterloo Station, providing catwalks and tiered seating for its London Fashion Week show. The Steeldeck team is filling in the tracks between platforms, creating a level playing field, using the space between platforms as a catwalk with a press area at the end. It also recently provided seating tiers in the Turbine Hall at Tate Modern for the Michael Clark Company, and installed a platform at the recent production of Romeo and Juliet at The O2.
Expanding horizons In May, Star Events Group bought the assets of SRC and Stages UK Ltd, which now means that the company offers a range of 12 mobile stages. Sizes now available are from 8m x 6m up to the 15m x 12m SAM stage. Included in the acquisition were cable ramps and front of stage barrier all of which can travel inside the stages along with motors and risers offering a saving in transport costs. Now, Star Events Group has announced a new phase in its development plan, which gives it a base in the Middle East for the first time. Working with Dubai-based Quickfix Scaffolding Solutions (QFS) as the local partner; the new venture will see its grandstand system available throughout the Middle East.
Pictured top left: LS-Live at Capital FM’s Summertime Ball, Wembley Pictured top right: Steeldeck provide seating tiers to Michael Clark Company Pictured above: LS-Live worked with Liz Hobbs Group supplying a stage for the Westlife concert at Doncaster’s Keepmoat Stadium
Adding to the comfort levels of grandstand users, the new 20-20 Grandstand Roof system is also being introduced to the Middle East market, only six months after being introduced at the Royal Windsor Horse Show in the UK. Capable of covering 20 rows of seats with only one upright every 20-metres, the roof features 100 per cent reflection of light and UV, is totally waterproof and can fly large amounts of sound and lighting equipment as well. “We are always looking for ways to expand our operation overseas and having already established operations in China, Italy, Spain and New Zealand, the Middle East was an obvious new territory,” says Star Events Group’s sales director, Jane Russen. “There is a clear synergy between our two companies and our client base, so when the opportunity to combine our knowledge, experience and equipment presented itself, it seemed a win-win all round.”
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50
Stand Out Magazine 122x86mm ad_7001_1-4 page ad 05/10/2010 10:13
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51
Festival food
Food for thought
At a festival, what’s more important – the food or the music? Or is the desire for top quality in both a modern festivalgoers right? Ian Irving, founder, The Tailor of Shoreditch, ponders the question
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his summer I’ve had the pleasure of attending many of the season’s festivals with a number of brand clients. The events were large and small, music and culture, automobile and food focused… and anyone who knows me will know that good food has been high on my agenda. My findings have been good and bad, but one thing is clear: Gone are the days of festival goers being satisfied with an anaemic hot dog, or bullet-hard burger – served by a grubby man with a moody stare. This year, more than ever, food has risen to centre stage. At some of this year’s hottest events you are more than likely to be offered fine quality food from a reputable high street restaurant chain or even a Michelin-starred chef. Being a “foodie” is a popular pastime now and many people and events have jumped on the food bandwagon. There’s the likes of Alex James with his Harvest and, of course, there is Jamie Oliver and his Big Feastival. But it’s not just the food festivals that are serving up the quality goods – the larger music festivals are getting in on the action too. Take, for example, the arrival of Wagamama. These guys have not just dipped their toe into the festival circuit – they have made an enormous impact with an initiative called the Wagamama lounge. I witnessed the frenzy of this food, music and art experience at this year’s Parklife in Manchester, where the experience seemed to be a huge success with masses of people queuing for the noodles that were cooked fresh in front of your eyes by the actual staff from the restaurants. The clever thing was that the food was freshly prepped and cooked yet cost effective and the experience was interactive – it was served to a backdrop of music with DJs and further interaction with a digital graffiti wall. They successfully created
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an engaging experience combined with a practical, functional restaurant that delivered food to the exact standard of the restaurants. Anyway, the punters were going crazy for it. But Wagamama wasn’t the only high street restaurant to take its offering to festivals this summer. Pizza Express was there too, but they simply had a lonely van. Yes, I’m sure the food was a good standard, but it lacked the level of imagination and interaction I believe is necessary to ensure that its attendance was not just part of a “me too” strategy. In my opinion it wasn’t showcasing the Pizza Express brand to true effect. But although we are seeing some great brands offering some great food – I have to say that it’s not the norm. If food isn’t the key focus of the festival, the vast majority of food on sale is still the same old pies and burgers and hot plates full of MSG-laced gloop, sold by the same old moody guy I mentioned earlier. Positive health and well-being is high on the consumer agenda these days, so I hope that more and more quality food brands get involved and push out the traditional catering suppliers. Good food is an integral part of the whole festival experience – it actually enhances the enjoyment of the event and even adds value to the ticket price. It’s not
Pictured top left: Ian Irving Pictured right: Uber noodles for festivalgoers
just about beer and bands anymore. We all know that experience is everything. I’d like to see more food-related activation and supply at festivals, and I’d like to see more festival organisers embracing this and working to bring a change to eating habits at their events – after all, good food experiences add far more value to an event than some inane “me too” brand experience promoting a deodorant or a chewing gum. It’s time for change and I tip my hat to those who embrace the change and those who are making it happen.
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53
UltraSound Music Festival
Ultra moves Tamworth Castle’s Pleasure Grounds played host to the first UltraSound Music Festival. Stand Out met with its founder, Adam Bridge
A
group of hormonal teenagers are hovering behind a fence, straining to catch a glimpse of The Wanted. Every single blacked-out Mercedes that approaches the production gate gets a scream, even the one that’s just collected the crisps and sweets for backstage. Tinie Tempah’s rider consists of Natural Confectionery Jelly Snakes and Yorkshire Tea, Adam Bridge, chief executive officer of UltraSound Productions, tells Stand Out. He is UltraSound Music Festival’s brainchild and founder, and we are sat in a production office, a small cabin backstage, constantly interrupted by cleaners and artist management. It’s the first time that Bridge has sat down in days, and he fears of seizing up. Girl band, Parade is on stage, and the sun is shining on Tamworth Castle’s Pleasure
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Grounds. So we take the opportunity to talk about the two-day event that has launched itself into the festival marketplace. In 2009 and 2010, the castle grounds played host to the Midlands Music Festival that featured Olly Murs, JLS and Westlife. Organised for two years by charity Just 1 Life, the event aimed to raise funds for hospital equipment much needed by premature babies. At the time, Bridge was an event consultant and worked with the charity. He takes up the story: “For the last two years, the Midlands Music Festival has taken place here. It was run by the charity but they decided that they weren’t going to do an event this year. I formed UltraSound Productions in October 2010, and this is our first major event. “I worked as an event consultant for the charity and so I knew the basis of what was here before, but it needed a new design and a new layout.”
Pictured top: The Saturday’s perform Pictured above: Adam Bridge is interviewed during the build for local TV
Bridge has brought in the expertise of 24/7 Productions for the event, and the last three months have been hectic. Despite six months of planning, Bridge has called upon the production knowledge of John Pryer, owner of 24/7 Productions, as he too worked on the Midlands Music Festival. The festival’s footprint has increased to utilise more of the castle grounds: Tamworth Borough Council has granted a license for 20,000 people each day and
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UltraSound Music Festival
tickets are priced at £34 for a day or £60 for the weekend. And whilst the crowd is predominantly teenage girls and boys, Bridge is keen for the event to be seen as a family-friendly festival. “I think the event is very well priced and that’s because I understand where the market is at. It’s very much a familyfriendly event. Madness are headlining and I’ve always wanted them to play. Having them play achieves a balance for the mums and dads. It’s a case of getting nothing too young and nothing too old, and if you get something for the parents alongside someone the kids will badger to watch then you’re onto a winner.”
One eye on the future UltraSound Music Festival has been driven by Bridge and Damien Sanders, who is in charge of communications, marketing and artist booking. The pair draw upon freelance organisers and production staff for extra resource. Speedy Hire, Energyst Cat, Search, Paul Holmes Catering and Eve are all present on-site, and Bridge is already learning lessons with an eye to the future. “We gave ourselves nine weeks to sell tickets and so I already know that we need to give ourselves longer next time,”
explains Bridge, who was previously regional operations director at GCap, now Global Radio. I ask Bridge how many tickets he’d like to sell, as gate sales continue to grow. “I know it’s a silly answer but as many as possible,” he laughs before offering a serious response. “If we hit 10,000 I’ll be pleased. We have a five-year business plan and private investors, and anyone who thinks that they can open a business and stroll it is a fool. Naturally, we’ve been able to piggy back last year’s event and inherited some of the data but most people see UltraSound as a new event. “We’ve been selling tickets through Asda, Marks and Spencer, HMV, Sainsbury’s and the local shopping centre. Everyone has been really supportive. Tamworth wants the event. The council want the event, as it puts the area on the map.” Bridge is in talks with the council about how camping could be introduced in 2012, and this year has already seen improvements in the shape of a new VIP area backstage, which has been moved from front of house. Heart FM and Capital are the event’s media partners. Owned by Global Radio, the two stations are collecting content that
Pictured above: Fans go mad
will run on air and online. Cadbury’s Spots v Stripes experiential campaign is also taking up a large footprint at the back of the festival site and a new Wii dance game is being trialled in the VIP area. And, so what of next year? “When we consider next year, we are naturally going to be very conscious of timing. This first weekend in September slot is at the end of the school holidays and you have to ask whether mums and dads have got the cash after shelling out on school uniforms. “This summer has been a tough one even for established shows. Next year, we have the Olympics and Paralympics so we do need to look at timings. There’s also no Glastonbury so there’s a gap in the early part of the season. June now becomes an attractive time of the year because you’re not going to be overshadowed, and so it’s something we have to look at.”
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56 Crowded house? An organiser’s view
Is the festival market too crowded? Claire Eason-Bassett, director of Event Cornwall, examines the question
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arge-scale music festivals hit the headlines this summer when a total of 31 events were cancelled or postponed due to poor
ticket sales. BBC Radio 1 reported that festivals are struggling because there is just too much on offer and I would agree that it’s a hugely crowded marketplace. It often seems like every festival is after the same pound in what is a pressured economic situation for everyone. So many are targeting the 18-30 age group, and this audience is already being bombarded with marketing messages for products, brands and events, all persuading them to part with their cash. However, the events that didn’t go ahead this summer represent just four per cent of the whole UK festival market. It is also important to differentiate between the large-scale music festival industry and the often more community-focused, networked festivals such as Edinburgh Fringe, film festivals, food and drink festivals and Bristol Harbour Festival. Be they larger music events attracting several thousand attendees, or a smaller co-ordinated community festival, what’s
most important for organisers is that they constantly review their target market, what they are offering and how to improve their event year on year. Financing your event is, of course, a major issue, with sponsorship budgets slashed and public sector partners reluctant to invest in the current climate. As event organisers, we need to develop a varied and broad portfolio of income sources, not just ticket income, that give us a stable cash flow. But it’s not just the sponsors that are looking for value for money, it’s the audience members as well – whether tickets cost £10 or £70. Whatever their relationship with the event, people are paying for the experience so in order to generate the finances necessary to run the festival, we as event organisers need to understand our audience and partners’ needs, wants and desires and be creative in how we meet and exceed them. The experience that people have with you is what provides that value for money. I personally know of a several students this year who have been re-selling their festival tickets on eBay, because sometimes £70 is more valuable to them as cash than a festival experience.
Pictured right: Claire EasonBassett
The key to successful festivals, whether large-scale music events or a co-ordinated community one, is encouraging repeat business. Event organisers must constantly review their offering and target audience, and every year offer something special to keep the punters coming. Why should someone buy a ticket for your event rather than another festival somewhere else? I firmly believe in building sustainability into an event strategy. This isn’t just about making sure you offer recycling bins, but about considering the wider impact of a festival – socially and environmentally – and scaling this up as your event grows. It’s all about building a relationship with those people who are connected to you – sponsors, ticket purchasers, suppliers, funders, staff, volunteers – in order to grow the event(s) so they have a future and a legacy. I don’t believe in one hit wonders but I do believe in taking manageable risk and saying “no” when it’s in the best interests of the people involved. Even though we are all under pressure in terms of competition, finances, weather and a myriad of other things, we must not let this context prevent us from being ambitious and taking risks in order to make amazing events happen and create life-changing experiences.
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A venue’s view
Something for the weekend? Venue owners need to open their minds, and not just their doors. So says Robin Parker, general manager, Church House Conference Centre
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one are the days when running a conference centre in the centre of London was a five day a week job – if in fact it ever was! As we all turn our hands to replacing the revenue hole left by the fall off in our traditional daytime business, the focus has turned to the evenings and weekends. For many venues this has proved hugely successful with corporate dinners, drinks receptions, and of course at weekends, weddings all bringing in valuable revenue. But what is the effect of this on the venue? Although the additional revenue is important, have we all become busy fools working up to seven days to produce the results we used to be able to achieve in five? “But we are in the events industry”, I hear you all cry. An industry where you can’t be successful unless you can live on two hours sleep a night, have a succession of broken relationships and a heavy reliance on all things bad for you. But does it have to be this way? Answers on a postcard please. I believe the answer is no – it doesn’t. However, it may have taken a while for the penny to drop. With better scheduling and smarter use of freelance staff, seven really can go into five. In the past venues with the words conference centre in their title have been precisely that and the need to look for business outside “conference hours” was not only unnecessary but even undesirable in some cases. This was not always the fault of the venue, as often the clients’ perception was that they must do what they “say on the tin”. However the truth is that with very little effort most can be turned into excellent venues capable of hosting a wide range of events. If you ran a shop you wouldn’t open it for half a day and expect to stay in business. And the same applies to venues. As a rough rule, events run from either 9am – 5pm or from 7pm – 11pm so give each equal standing and don’t apply ridiculous surcharges for evenings or put on unnecessary restrictions. If we want to operate a venue instead of a conference centre or be in the events industry and not just the conference industry, we need to open our minds and not just our doors!
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60 SHOW SITE SERVICES LTD Qdos Event Hire provide event accommodation and toilets.
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Feature is sponsored by
Waste management
David Garry
At your disposal On September 28, new waste regulations come into play... Stand Out looks at waste management policies and how best you can manage waste
W
hen it comes to recycling waste at events the UK is behind Ireland. In Ireland, organisers must recycle the waste generated on-site. It’s law. So says Pat Ryan, managing director, Ryan’s Cleaning. “The old philosophy of let’s hump it and dump it has gone to the wayside,” he tells Stand Out. “The UK is a bit behind the Irish set up. We’re being proactive rather than reactive.” That said, Ryan’s has had an incredible year, increasing business substantially – 200 per cent up on 2010. And it’s because
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UK event organisers are realising the need to recycle more and more. This year, Ryan’s Cleaning has for the first time worked with Relentless Boardmasters, High Voltage, Wilderness and Hop Farm. Its Recycling Rocks event recycling arm had great success when trialled at Download. At V Festival Staffordshire it helped the organisers to achieve a 47 per cent recycling rate. This is compared to an average 35-40 per cent recycling rate achieved at the beginning of the festival season. 2011 has seen an increase in cardboard and food recycling with V Staffordshire alone producing 8.5 tonnes of food waste. Ryan’s Cleaning has recently opened an office in Birmingham to service UK
Pictured: A worker clears up litter left lying on the pavement by spectators as they watched a march past on The Mall for Prince William and Kate Middleton’s wedding day
operations, and it will be managed by Alex Leake. As well as this news, as I chat to Ryan, I learn that he is en route to Clapham Common to provide services at Sainsbury’s Super Saturday, which is being produced by Live Nation. How you choose to dispose of waste is a mind field. But despite the headaches they must be dealt with all the same, forming part of a comprehensive waste management plan. From September 28, The Waste (England and Wales) Regulations 2011 will come into force. For businesses this means that those handling waste must comply with a waste hierarchy – prevention, prepare for re-use, recycling, recovery, disposal – unless it can be proved on
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Feature is sponsored by
Waste management
technical or environmental grounds that this is not appropriate. Waste transfer notes will require conďŹ rmation that the waste hierarchy has been applied and as of January 1, 2015, any business collecting waste must have measures in place to collect paper, glass, metal and plastic separately. If you use a waste management company then it must offer a separate collection of these materials. So, organisers, if you do not separate waste already then you may as well start, as soon it will be law.
Pick and mix CLA Game Fair appointed Smiths Waste Management as its event waste management partner for the event at Blenheim Palace in July. Event recycling is a growth area for the company, yet it provided a fully managed service to the fair, allowing it to increase the percentage of recycled products through a number of waste streams. Earlier in the year, it worked with the Kelmarsh Country Fair and achieved over a 60 per cent recycling rate. All traders were issued with clear bags for their recyclable waste. Similarly M J Church offers organisers the option
of daily trade cardboard collections to increase the amount recycled. It has recently serviced the Royal County of Berkshire Show, and for the second year running it has worked with the Paralympic GB team at its training event at Bath University.
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Pictured above: Farnborough International Airshow is working with contractors to reduce the type and amount of waste generated during build
Programme (WRAP) in conjunction LOCOG has launched a free online app for the events industry that will help event organisers to create action plans for managing and reducing waste. The Event Resource Management Plan (RMP) tool, which has been awarded the London 2012 Inspire Mark, is designed to help event organisers, venues and suppliers in their pre-event procurement and
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Feature is sponsored by
Waste management waste reduction activities, in-event waste recycling and post event materials re-use and recycling. Organisations seeking BS 8901 certification can also use the tool to demonstrate compliance with elements of the standard. Figures show that while some of the sector has achieved as much as a 50 per cent recycling rate in events, many are averaging at just 15 per cent, but the sector is demonstrating a motivation to adopt more sustainable practices as many are now adopting the British Standard. The tool has been subject to a number of stringent user acceptance trials by key industry partners, including LOCOG, but also by a number of other event organisers which include Live Nation, Manchester City Council and Coca Cola GB whose experiences of working with the tool are available to download: www.wrap.org.uk/ sustainableevents. David Stubbs, head of sustainability, LOCOG, believes that factoring in aspects of sustainability is a real challenge for event organisers, particularly where there is a large supply chain involved. Farnborough International Airshow (FIA) is one such event, and a large
supply chain is one way of describing an operation that requires an extensive build and breakdown. Jonathan Smith, head of operational development at FIA, says that in 2008 the show produced 2,000 tonnes of waste. In 2010, this figure was reduced by 500 tonnes. Next year, the FIA team is looking to reduce wastage even further with a view to being a non-landfill event in 2014. For the 2012 event, branded bins will be in place for unwanted papers, newsletters and literature. Smith is currently liaising with all exhibitors – “creators of the problem” – to reduce the amount of paper. He is also talking to sponsors regarding the use of bio-degradable carrier bags and Melville is supplying 100 per cent recyclable carpet. With regards to toilets, the operations team is looking at toilets that use less water and water-less urinals too. This is a popular option, adds Robert Limbrick, sales and marketing manager, Andyloos, which recently supplied toilets to BBC Proms in the Park, London. Its Poly-Vac system uses less water than conventional toilets and is a popular option amongst organisers. This year, 25 per cent
of the toilets supplied to the Proms were eco-friendly. Andyloos is adding to the fleet and more will be in the market next year. Smith continues: “We have a two-year cycle so we can look at measures and there’s time to implement them. At the moment, we have a top five priority list – the bulk of waste comes from contractors during the build and break down.” That is Smith’s key focus, but food waste is also on his list of problems to tackle. He is talking to Compass about food packaging, as he recognises that there is a significant problem with food waste on public days of the show. During the trade days, food is cooked to order and so the waste coming out of the chalets is not that bad, he adds. Half eaten burgers and sandwiches that contaminate waste bins are though and so it needs to be tackled. Smith concludes: “There’s no reason why we can’t eliminate landfill. Next year, by the time the show opens, we will be BS 8901 certified. We can’t deal with what’s flying about in the sky but we can control the exhibition halls, and so when we come to tender for 2014 and 2016 contractors should not be surprised if the standard is on the list.”
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65 The complete alternative water supply and management service Water Direct provides wholesome drinking water wherever and whenever a piped supply is unavailable or unusable.
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Providing Services across the UK DC Site Services is a family run business providing services to events and festivals for over thirty years, fully insured and compliant with all UK legislation. Our experience ranges from small events to large festivals providing many different services to meet the needs of our clients. Our Litter & Waste Management team work closely with partners and other agencies to achieve source separation of recyclable and compostable materials, and reducing waste going to landfill. Already striving to meet the new legislation for 2015. Offering a tailored solutions for waste management and recycling at your event or festival • Event & Festival Clearance • Source Separation • Consultation to help your event reduce its environmental impact • Established links with voluntary and charitable organisations who encourage audience participant and waste collection to benefit their organisations. Helping you to “Reduce, Reuse and Recycle” at your Event & Festivals
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67
Belgian GP
Visitor driven Belgium’s F1 Grand Prix saw 150,000 visitors walk through the doors at Spa. Zetes provided an RFID solution to help manage the vast number of Formula One fans
T
he Formula 1 Grand Prix in Belgium took place in Francorchamps from August 26-28. Organiser Spa-Grand Prix expected to sell at least
150,000 admission tickets and in order to manage and improve the access of visitors to the circuit, the organisation used an RFID technology-based system provided by Belgian company RFIDea, now part of the Zetes Group. Along with detecting and rejecting fake tickets, the solution offered
Pictured: Mobile RFID readers allowed staff to keep track of zones and numbers
Spa-Grand Prix greater security and efficiency – vital elements when managing numbers at busy sporting events. All admission tickets had a built-in RFID chip. Admission officers, equipped with mobile RFID readers and spread out throughout the circuit, received the data stored in the ticket chips, which helped them to manage access to the different zones – 20 in total. Explains David Dalla Vecchia, CEO, RFIDea: “There were different zones organised according to the different sections of the race track – gold, silver, bronze, VIP areas etc. What is significant to note is that using RFID the organisers were able to split the different areas of the race track, each of which has different access rights, and manage everything automatically using the RFID tags because the system controlled where visitors could go within the stadium.”
Traffic control Because the chip in the tickets can be read much more quickly than a barcode at the checkpoints, waiting lines were minimised. By storing the entry and exit point information in the RFID chip itself, the counterfeiting and wrongful exchange of tickets can also be nearly eliminated through the use of this technology. “A total of 80 RFID readers were used to control access,” continues Dalla Vecchia. “Via a central server, Spa-Grand Prix was able to continuously control the traffic to and within the different circuit zones. Along with the additional safety and efficiency advantages, the organisation could then analyse and report on the status of attendance at all times.”
Driving force In 2010, Spa-Grand Prix utilised a fully manual system. He adds: “The organisers were using paper tickets and everything was manually driven by event staff. The
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Belgian GP Andrew/Ferraro/LAT Photographic
Zetes has been working with Spa-Grand Prix for some years on other projects and has acted as an external consultant over what systems could improve their visitor management, as a result it was appointed to implement the RFID project. Zetes staff trained the ground staff how to use the RFID reader, a process that took just 30 minutes. The mobile RFID readers were distributed across the racetrack and stadium. And all ticket information was written to each mobile reader, meaning each reader acts standalone with no requirement for a central system to control the technology. Dalla Vecchia concludes: “RFID, it’s not the only solution for access management but it is popular because of the added value brought such as anti-counterfeiting, anti-pass back and the ability to re-write to visitor information captured because of the memory chip. “However, if a venue doesn’t need this added value, they could use a barcodebased printed solution where the visitor prints it themselves at home. However, these options give no protection against counterfeiting and have no memory associated with it.”
Pictured: The Belgian Grand Prix signalled success for Jenson Button and Vodafone McLaren Mercedes
checks were visually done and tickets would be marked off as people came into the stadium. It wanted to use RFID because it is re-writable and they could ensure that two people could not enter with the same tickets, which was open to abuse. This is achieved using RFID because every time a ticket enters an area, the chip records that it has been used, which ensures that one ticket could not be passed around to their
friends waiting outside for instance. In addition to this, RFID ensures that fluidity at the entrance gates is better and also, prevents counterfeiting. Using RFID, tickets cannot be counterfeited easily, compared with using holograms for example, which are expensive. And compared with holograms, RFID has multiple benefits – anti pass-back, anticounterfeiting and faster checking in rates.”
Wernick Hire Ad (130x90)_Layout 1 01/07/2011 14:08 Page 1
Event Wireless Hire Wherever you want it When you need it Whatever you need Festival Network Installation Press Office Network Support Ticketing VPN
<m\ekc`eb Wernick Eventlink delivers from a huge range of specially designed equipment to events of all sizes - from the modest to the truly magnificent. Our hire equipment includes • Temporary grandstand seating and covered seating • Event accommodation and staging and disabled ramps • Inflatable gantries and temporary roadways and flooring • Fencing, barriers and acoustic barriers • Hoarding panels and heavy duty support structures • Lightweight towers and staircase towers Wernick Eventlink recognises that service excellence is key to our clients’ expectations, not only before an event, but while the event is running and after it has closed. Confirmed delivery dates and experienced installation staff, hire period cleaning, rapid on-site repair, fast removal and emergency back up are all part of our hire package.
info@ruralbroadband.co.uk
01485 572253 www.ruralbroadband.co.uk Reader Response 108
Contact us today for more information on -
Tel: 02476
588 000 or
email emily.ibbotson@wernickcoventry.co.uk
www.wernickeventhire.co.uk Reader Response 109
www.standoutmagazine.co.uk
69
STEPHEN P. BORD & ASSOCIATES Specialists in providing Waste Management and Cleaning/ Maintenance Services for SPECIAL EVENTS AND EXHIBITIONS to both private and public customers, worldwide, including:
The UKs No.1 for power distribution
• Exhibition stand cleaning • Pre post show cleaning • Skip & bin hire • Bulk liquid & waste disposal • Cleaning & maintenance • Hospitality venue cleaning • Recycling/reprocessing • Litter picking • Crew catering • Washroom hygiene services • Window cleaning
We are pleased to offer an additional service to you - our “Belly Busters” Catering Service, which provides both crew and contractors catering from our own mobile unit. This service provides:
See us at The Showman’s Show
• A selection of hot and cold good food at reasonable prices • Fast and friendly service, including a delivery option around site • Excellent hygiene, health and safety with trained staff • Catering for all your needs, from fast food to full silver service • Available during build up, show and breakdown periods • Dry covered seating area in our own new large marquee • We can supply flooring, tables and chairs and heating if required
Check out our website or give us a call
Office 01727 875894 • Mobile 07802 206869 Email: info@bord.co.uk • Website: www.bord.co.uk
Reader Response 110
Tel. +44(0)1282 477530 Fax. +44(0)1282 477531 www.rubberbox.co.uk info@rubberbox.co.uk Reader Response 111
Furniture will rarely steal the show. Ice Magic usually does. Ice Magic is the ultimate solution for the event that has got to be stunning and different. Ice Magic brings a magic glow and warmth to each table, each setting, each event. And it can do this whether the event needs to be slinky, elegant and sophisticated or if it must hit the heights of funky, modern, young and rocking. The Ice Magic range includes elegant crystal clear chairs, individually lit tables, colourful lit dance floors and a range of accessories that can create the total mood and ambience for a private function, a product launch or a corporate event. Ice Magic. Very Cool. Very Hot.
IceMagic
furniture hire
01635 201401
Ice Magic Furniture Hire | Newbury Road | Hermitage | Berkshire | RG18 9TD sales@ice-magic.biz | www.ice-magic.biz
Reader Response 112
www.standoutmagazine.co.uk
70
Competition
Win a spa break for two or a 50” plasma TV
C
reative and dynamic are two words used to describe Visions and the staff contained within. Now 10 years old, the company has grown from strength to strength servicing clients large and small with all their production needs. In the last year, Visions has become a global player working in Europe, the Middle East and Australia, to allow that truly international offering to clients. Based in Reading, the warehouse offers world-class equipment, to the highest standards, from the disciplines of lighting, AV, rigging and sound. The equipment is backed up with a creative team to turn your idea into a feasible solution or create an idea for you, and a team of dynamic engineers to deliver the concept. Visions take great pride in adhering to the Production Services Association (PSA) code of conduct and making sure the final outcome is something to be remembered. Its commitment to clients: Always on time with delivery, creative ideas to surpass expectations, it is available whenever required, it follows the project from
concept to completion and it will turn your ideas into reality. Over the last year, Visions has spread its wings, taking on new clients, as well as serving all those clients, which have remained faithful over the years. Visions take pride in the fact that 70 per cent of its business is repeat or referral. With projects on the horizon from graduate tours for Microsoft, to international conferences for DLA Piper, graduations for OAA, and charity dinners. Visions is part of The Event Services Group, which also includes Meridian Marquees, and Latitude Creative. This year, the group has teamed up with productioncard.com to offer card holders amazing offers and discounts, and every person who enters this competition will receive a Production Card offering 25 per cent off equipment when you place your first order with Visions. To celebrate 10 years in the business, Visions is giving one lucky Stand Out reader the opportunity to choose their prize – either a 50” plasma TV or an overnight spa stay for two people. To win, fill in the coupon below or enter online at www.standoutmagazine.co.uk
Stand Out Visions Competition Name ................................................................................................................................................................. Company name ............................................................................................................................................. Job title ............................................................................................................................................................. Address ............................................................................................................................................................ .............................................................................................................................................................................. Email .................................................................................................................................................................. Tel no.................................................................................................................................................................. Nature of business ...................................................................................................................................... Return this coupon to: Stand Out Visions Competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD or enter online at www.standoutmagazine.co.uk. ■ Please tick box if you do not wish to receive information from the competition provider.
To find out more about Visions, call 0870 042 2602, visit www. visionsgroup.co.uk or email info@visionsgroup.co.uk
Closing date: November 2, 2011. Terms and conditions: The winner has the choice of either a 50” plasma TV or a one-night spa break for two. The organiser’s decision is final. The winner will be picked at random on the closing date from all entries received on or before that date. There is no cash alternative. Standard competition terms and conditions apply. Each entrant will receive a Production Card, which cannot be used with any other offer. The 25 per cent discount is on equipment only, and can only be used when placing your first order with Visions.
www.standoutmagazine.co.uk
71
Big Tops From 1,000 To 17,000 Capacity From Traditional To The Latest In Tensile Design We cater for Private functions | Music festivals | Religious events | Corporate entertanment | Fashion shows | Exhibitions
Please visit our website and see the selection of bigtops we have available for hire website: www.ajbigtophire.com • email: sales@ajbigtophire.com • tel/fax: 01832 272065 Reader Response 113
Ground protection just became a lot more affordable
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n Tough, durable and rot-proof n Incredible value with cost savings of up to 50% n Suitable for a wide range of pedestrian and vehicular traffic n Simple to transport and install n Manufactured in the UK from 100% recycled plastic
Call Customer Service on +44 (0)151 207 8109 Email to sales@centriforce.co.uk or visit
www.centriforce.com Reader Response 114
www.standoutmagazine.co.uk
SHOWCASE
EI Advert:Layout 1
9/9/11
14:54
Page 1
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eventintelligence CCTV (Mobile & Static) STAFF VETTING SERVICES EVENT AUDITING ANTI COUNTERFEITING DUE DILIGENCE
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Reader Response 115
Reader Response 116
eal productions offer total production solutions, with every technical aspect of your event taken care of, including audio visual equipment, generators and power distribution, lighting, sound, staging, trussing, props and theming Tel: 01440 714 204 â&#x20AC;˘ Fax: 01440 714 077 email: info@ealeisure.co.uk â&#x20AC;˘ www.ealeisure.co.uk
Reader Response 118
Reader Response 117
4PVOE -JHIUJOH 1PXFS $PNQMFUF 1SPEVDUJPO 4PMVUJPOT
NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan Tents in stock for 2012 Visit our website www.gigtent.co.uk Seamus Riordan 07881614134 Contact us via enquiries@gigtent.co.uk Tel: 01223 870935
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Event Structure Hire
Reader Response 119
Reader Response 120 Ethix Management.indd 1
AWARD WINNING STAND DESIGN & BUILD
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NEW WEBSIT E
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â&#x20AC;˘ Confetti Cannons â&#x20AC;˘ Custom Confetti â&#x20AC;˘ Equipment Hire â&#x20AC;˘ Pyrotechnics â&#x20AC;˘ Flames â&#x20AC;˘ Special Effects T 01582 723502 E ian@confettimagic.com www.confettimagic.com Reader Response 121
to well ally , we e r 2 did of 5 t e u w ng o So ize telli st pr e of l 1 d p t n o e g pe e sta lots od th ateful o had g ow be gr k us h d . Iâ&#x20AC;&#x2122;d ld than e k o u lo o . c . . u if yo ris who Ch your event your success
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Reader Response 122
Reader Response 123
2/12/08 12:17:55 PM
SHOWCASE
• CANDY
FLOSS
•
ESPRESSO •
PICK
CONES
AND
SheWee-inal provides women and girls a simple private and hygienic method of urinating whilst standing up and without removing clothes.
LONDONS PREMIER CREWING AND RIGGING COMPANY COVERING NATIONALLY AND THROUGHOUT EUROPE.
SNOW
SheWee-inal - The Female Urinal
Reader Response 126
Reader Response 125
MIX
Reader Response 124
•
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• roofed or open-top • 16 curtained berths • moves queues quicker • save 30 portable WC units
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Environmentally friendly, the P-minus-Q service includes full-time attendants, cleaner and supply of female urinating devices (FUD)
www.P-minus-Q.co.uk • 01276 686788
Reader Response 127
Reader Response 128
THE LIVE EVENT SPECIALISTS
www.ideasboxuk.com t: 020 7801 9188 e: hello@ideasboxuk.com
• DOUGHNUTS
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Reader Response 129 Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com
• SOUND • LIGHTING • VIDEO • STAGES • POWER
Unit 1 • Crowhurst Hop Farm Bullen Lane • East Peckham • Kent TN12 5LP Telephone: +44 (0) 1732 373920 London Office: +44 (0) 20 7043 4136 Fax: +44 (0) 1732 373921 Email: info@srdgroup.co.uk Web: www.srdgroup.co.uk
Reader Response 130
Reader Response 131
A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers. Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.
A1
Wokingham
LOO HIRE
Reader Response 132
SHOWCASE The LCM Group Ltd
Â?
The one stop shop for all event technology
MANUFACTURED IN THE UK Tel: 01592 655724
www.yjams.eu
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Reader Response 133
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Reader Response 135
ď&#x20AC; ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x192;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x201E;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2026;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2020;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2026;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2021;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2026;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x2C6;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x192;ď&#x20AC;&#x201A;
CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK.
ď&#x20AC;&#x2030;ď&#x20AC;&#x201A;ď&#x20AC;&#x160;ď&#x20AC;&#x201A;ď&#x20AC;&#x192;ď&#x20AC;&#x201A;ď&#x20AC;&#x2039;ď&#x20AC;&#x201A;ď&#x20AC;&#x2026;ď&#x20AC;&#x201A;ď&#x20AC;&#x152;ď&#x20AC;&#x201A;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x160;ď&#x20AC;&#x201A;ď&#x20AC;&#x17D;ď&#x20AC;&#x201A;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;&#x192;ď&#x20AC;&#x201A;ď&#x20AC;&#x2039;ď&#x20AC;&#x201A;ď&#x20AC;&#x2021;ď&#x20AC;&#x201A;ď&#x20AC;&#x2030;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;&#x2021;ď&#x20AC; ď&#x20AC;
Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our clientâ&#x20AC;&#x2122;s competitive rates, attention to detail and the quality of service that they deserve.
ď&#x20AC;?ď&#x20AC;&#x2018;ď&#x20AC;&#x2019;ď&#x20AC;&#x201C;ď&#x20AC;&#x201D;ď&#x20AC;&#x201A;ď&#x20AC;?ď&#x20AC;&#x2022;ď&#x20AC;&#x2013;ď&#x20AC;&#x2014;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2022;ď&#x20AC;&#x2122;ď&#x20AC;&#x2013;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A; ď&#x20AC;&#x2030;ď&#x20AC;&#x161;ď&#x20AC;&#x201C;ď&#x20AC;&#x203A;ď&#x20AC;&#x2022;ď&#x20AC;&#x2018;ď&#x20AC;&#x153;ď&#x20AC;&#x2022;ď&#x20AC;&#x2019;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2019;ď&#x20AC;&#x201A;
We can provide staff in the following areas: â&#x20AC;˘ Hospitality â&#x20AC;˘ Subscription sales â&#x20AC;˘ Product demonstrators â&#x20AC;˘ Promotional models and dancers â&#x20AC;˘ Show guide sales â&#x20AC;˘ Event managers and team leaders â&#x20AC;˘ Mystery shoppers
ď&#x20AC; ď&#x20AC;&#x2026;ď&#x20AC;&#x2C6;ď&#x20AC;&#x152;ď&#x20AC;&#x2030;ď&#x20AC;&#x2021;ď&#x20AC;&#x2020;ď&#x20AC; ď&#x20AC;Ąď&#x20AC;?ď&#x20AC;&#x2C6;ď&#x20AC;˘ď&#x20AC;?ď&#x20AC;&#x2C6;ď&#x20AC;&#x2026;ď&#x20AC;&#x152;ď&#x20AC;&#x2021;ď&#x20AC; ď&#x20AC;Łď&#x20AC;¤ď&#x20AC;&#x2021;ď&#x20AC;&#x2018;ď&#x20AC;&#x152;ď&#x20AC;&#x2020;ď&#x20AC; ď&#x20AC;Ąď&#x20AC;?ď&#x20AC;&#x2018;ď&#x20AC;&#x17D;ď&#x20AC;&#x2021;ď&#x20AC;&#x2C6;ď&#x20AC;&#x152;ď&#x20AC;&#x2020;ď&#x20AC; ď&#x20AC;Ľď&#x20AC;˘ď&#x20AC;&#x2021;ď&#x20AC;&#x17D;ď&#x20AC;&#x2030;ď&#x20AC;&#x2026;ď&#x20AC;&#x201E;ď&#x20AC; ď&#x20AC;Łď&#x20AC;&#x2019;ď&#x20AC;&#x2019;ď&#x20AC;&#x2021;ď&#x20AC;&#x17D;ď&#x20AC;&#x152;ď&#x20AC;&#x2020;ď&#x20AC; ď&#x20AC;Śď&#x20AC;&#x2030;ď&#x20AC;&#x201E;ď&#x20AC;§ď&#x20AC; ď&#x20AC;&#x2026;ď&#x20AC;&#x2018;ď&#x20AC;¨ď&#x20AC; ď&#x20AC;&#x201D;ď&#x20AC;Šď&#x20AC; ď&#x20AC;&#x201D;ď&#x20AC;&#x2039;ď&#x20AC;&#x2021;ď&#x20AC;&#x2026;ď&#x20AC;&#x152;ď&#x20AC;&#x2C6;ď&#x20AC;&#x2021;ď&#x20AC; ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x201A;ď&#x20AC;&#x192;ď&#x20AC;&#x201E;ď&#x20AC;&#x2026;ď&#x20AC;&#x2020;ď&#x20AC;&#x2021;ď&#x20AC;&#x2C6;ď&#x20AC;&#x201E;ď&#x20AC;&#x2030;ď&#x20AC;&#x160;ď&#x20AC;&#x2039;ď&#x20AC;&#x152;ď&#x20AC;&#x2020;ď&#x20AC;&#x2039;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;&#x2020;ď&#x20AC;&#x192;ď&#x20AC;&#x17D;ď&#x20AC;?ď&#x20AC;&#x192;ď&#x20AC;?ď&#x20AC;?ď&#x20AC; ď&#x20AC;&#x2030;ď&#x20AC;&#x2018;ď&#x20AC;&#x2019;ď&#x20AC;?ď&#x20AC;&#x201C;ď&#x20AC;&#x201E;ď&#x20AC;&#x2026;ď&#x20AC;&#x2020;ď&#x20AC;&#x2021;ď&#x20AC;&#x2C6;ď&#x20AC;&#x201E;ď&#x20AC;&#x2030;ď&#x20AC;&#x160;ď&#x20AC;&#x2039;ď&#x20AC;&#x152;ď&#x20AC;&#x2020;ď&#x20AC;&#x2039;ď&#x20AC;?ď&#x20AC;&#x201A;ď&#x20AC;&#x2020;ď&#x20AC;&#x192;ď&#x20AC;&#x17D;ď&#x20AC;?ď&#x20AC;&#x192;ď&#x20AC;?ď&#x20AC;?ď&#x20AC; ď&#x20AC;&#x201D;ď&#x20AC;&#x2021;ď&#x20AC;&#x201E;ď&#x20AC; ď&#x20AC;&#x2022;ď&#x20AC; ď&#x20AC;&#x2013;ď&#x20AC;&#x2013;ď&#x20AC; ď&#x20AC;&#x2014;ď&#x20AC;&#x2014;ď&#x20AC; ď&#x20AC;&#x2DC;ď&#x20AC;&#x2013;ď&#x20AC;&#x2122;ď&#x20AC;&#x161;ď&#x20AC;&#x2014;ď&#x20AC;&#x203A;ď&#x20AC;&#x153;ď&#x20AC; ď&#x20AC;&#x153;ď&#x20AC;?ď&#x20AC;&#x17E;ď&#x20AC; ď&#x20AC;&#x2013;ď&#x20AC;&#x2013;ď&#x20AC;&#x;ď&#x20AC;
CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment.
8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1
Reader Response 136
Tel: 01480 350808 Email: hire@thelcmgroup.co.uk www.thelcmgroup.org
Reader Response 137
You can contact us: Office: 0121 354 8588 Mobile: 07976 284858 Email: Carmella@ctagencyltd.co.uk Website: www.ctagencyltd.co.uk
Reader Response 138
Hire Services
DAUBNEY
Hire Services
We supply a range of Espresso and
We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events shows. andand shows. We supply a range of Espresso and Cappuccino machines,
Short term packages foruse UKatand with coffee beans or coffee pods, for events and Short term packages for UK and shows. overseas.
The Daubney Agency has been providing entertainment for events since 1918. From corporate entertainment to multi-day festivals from shopping malls to village fetes. Offering free and unbiased information we can guide you through the many acts and displays that are available from our extensive range. Help is just an e mail or phonecall away
overseas.
Short term packages for UK and overseas. Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. TheThe Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. Tel:Tel: 01785 851348. 01785 851348. The Gardens, Sugnall, Eccleshall, Mobile: 736798. Mobile: 07710 736798. Stafford, ST2107710 6NF FreshFresh Fax:Fax: 01785 859388. 01785 859388. Tel: 01785 851348 Mobile: 07710 736798 Fax: 01785 859388
PlP uslus
OranOgra JuiceJrusei nge cers
Look or call for information. Lookintointoourourwebsite website or call for information. www.cappuccino-rapido.com www.cappuccino-rapido.com Reader Response 139
Reader Response 140
THE DAUBNEY VARIETY & GALA AGENCY LTD
T: 01246 477677
E: info@daubneyagency.co.uk W: www.daubneyagency.co.uk
Reader Response 141
SHOWCASE Water Fountains Features & Effects
Reader Response 142
Reader Response 144
Reader Response 143
â&#x20AC;¢ FAN COIL - 20Kw â&#x20AC;¢ CHILLERS 25 to 50Kw â&#x20AC;¢ AHU - 100Kw â&#x20AC;¢ PORTABLE HEATPUMPS 10 to 20Kw unit Electric strip heating (combined 32Kw heat output) and Dehumidification function
Tel 01543 466471 Email sales@mgr-enviromax.com www.mgr-enviromax.com Reader Response 145
Reader Response 146
Reader Response 147 EXPECT THE UNEXPECTED....
XXX öSFøZTPMBS DP VL JOGP!öSFøZTPMBS DP VL
4PMBS 1PXFS GPS ZPVS &WFOUT 4PMBS (FOFSBUPS )JSF 'VMM 4PMBS 1PXFSFE 4UBHFT 4PMBS $JOFNBT #FTQPLF 4PMBS %FTJHOT 1FEBM 1PXFSFE (FOFSBUPST -PX FOFSHZ MJHIUJOH EFTJHOT 4PVOE -JHIU IJSF 4UBHF IJSF 1PXFS EJTUSJCVUJPO IJSF
At Masquerade, and after 21 Years of Creative Event Production we like to think we still have a sense of FUN!! DR M & THE YETI are waiting to give you a BIG HUG...
Masquerade Events Tel: 0208 502 6615 - 07747 868 050 Email: ade@masqueradeuk.com @drmasquerade
www.masqueradeuk.com
Reader Response 148
Reader Response 149
Reader Response 150
SHOWCASE
Funfair hire for all types of events www.parnhamfunfairs.co.uk johnparnham@aol.com 07956 245531
Exquisite, indulgent & individual Prestige Private & Corporate Event caterers catering for weddings, corporate events, private parties and more. If you are planning a wedding or event, you will want everything to be perfect. At Anise, we know that attention to detail is critical to ensuring that your wedding reception runs smoothly. Our wedding breakfast menu selections are vast, designed to give you both choice and flexibility in the style of food and service. Dishes can be tailored to your individual requirements in order to complement the theme or colours of your very special day.
Yes Tents supplies marquees of all types and sizes. Ranging from spectacular big tops to beautifully formed clearspans. Paul Wassell 07932642689 paul@yestents.com www.yestents.com
Anise Catering Ltd, Unit 8, Charlwood Place, Norwood Hill Roaad, Charlwood, Surrey RH6 0EB
Telephone: 01293 862111 Email: info@anisecatering.com www.anisecatering.com
Reader Response 151
Reader Response 152
Reader Response 153
whatever the event..... Red-Radio keeps you talking!
Two Way Radio PA and Loudhailers Hire / Sales / Service
E xq u i s i te O u t s i d e c ate re r s s p e c i a l i s i n g
in s h ows a n d eve nt s t h ro u g h o u t t h e co u nt r y.
Short /Long Term Hire Fast UK wide delivery Competitive Prices Spares & Batteries Expert Advice
Tel: 01938 553366 info@hughescaterers.co.uk www.hughescaterers.co.uk
Tel:
Reader Response 154
Reader Response 155
Radio
01582 481114
Fax:
01582 481115
email: sales@red-radio.co.uk web: www.red-radio.co.uk
Reader Response 156 Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons”
From the classic to the fully branded Portable Marquees • Party Tents • Shelters All products come with a full guarantee Full aftersales service and spare parts
Flame Grill UK Ltd
We also specialise in cut flower arrangements, from small posies to large pedestals.
Operating stylish and fully self-contained catering concessions stands since 1970, offering first class quality food for your cliental at any event, from Burgers to Hog Roast, Fish & chips to Curly Fries, Coffee bars to Donuts. • 24 Hour Catering • Corporate Fun Days • Location Catering For more information about our services call us on
01342 716150 flamegrilluk@aol.com www.flamegrilluk.com
Reader Response 157
Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.
Call us for ideas and quotations. All sizes available: 2x2 / 3x2 / 3x3 / 3x4.5 / 4x4 / 3x6 / 4x8
Sheerspeed Shelters Ltd T: 01404 46006 F: 01404 45520 E: sales@sheerspeed.com W: www.sheerspeed.com
Reader Response 158
T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com
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SHOWCASE
Baseline ad ad (86x122 (86x122 -30.03.2011)_Layout -30.03.2011)_Layout 1 1 30/03/2011 30/03/2011 14:31 14:31 Page Page 1 1 Baseline
Buggy Hire UK by Tractor Hire Ltd
ONE OF THE LARGEST UK FLEETS OF 4X4 BUGGIES
Mobile Sports Promotions
for hire for hire
• 4 and 6 Seated Vehicles Available • Petrol, Diesel and Electric Vehicles • 24 Hour Support or Technician on-site • Full Service Before and After every Hire • Wide range of buggy trailers available
Synthetic ice rinks, roller rinks, ski slopes, Synthetic ice rinks, roller rinks, climbing walls,walls, quad quad bikes,bikes, archery, ski slopes, climbing archery, sk8 parks, multi sports cages, realarchery, ice rinks, sk8 parks, multi sports cages, trampolines, pedaltrampolines. carts and zorbs. real ice rinks, T: +44 (0)20 7977 7630
F: +44 (0)20 7977 7631
Arc International is a trading division of Apex Insurance Services Limited. Apex Insurance Services Limited is an Appointed Representative of Crispin Speers & Partners Limited who are authorised and regulated by the Financial Services Authority (FSA) under registration No. 311507
Reader Response 160
Also Large Fleet of Electric Vehicles
Tel: 01633 680754 Email: info@buggyhireuk.com
www.buggyhireuk.com
Matthew Howes Baseline Sports International 01603 755577 www.baseline-promotions.co.uk
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Winners of Corporate and Hospitality Award 2010
Thinking about event hire for your party, public event or promotional activity? Then contact Leisure Skate!
total venue transformation specialists
Cool Events... Smooth Hire! Ice Skating Rinks Roller Rinks Mobile Climbing Wall Trampolines Inflatables Marquees Kidz Kartz
Drapes • Furniture • Theming
01775 766999
info@leisureskate.co.uk www.leisureskate.co.uk
Tel: 0116 254 0321 • email: sales@moreproduction.co.uk
www.moreproduction.co.uk Reader Response 163
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plasmatising • Plasma/Led Screen Hire 26”- 60” • Projection Hire • Video Walls • Laptops/PC/DVD Players/Audio • Furniture Hire • Exhibition Essentials
view our full range online now t: 01268 75 99 43 • e: sales@plasmatising.co.uk • www.plasmatising.co.uk
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SHOWCASE
EXHIBITION FURNITURE & DISPLAY EQUIPMENT
Explosive solutions for all indoor or outdoor events corporate - private - public - festivals - tours UK & Australian offices for worldwide event support
Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients. Please visit our website or contact a member of our sales team.
Fireworks-Pyrotechnics-Flames-SFX (+44) 01722 340546 displays@smartpyro.co.uk www.smartpyro.co.uk
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T: +44 (0)1922 629009 F: +44 (0)1922 628937 E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk
enquiries@tagprom.com
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TSS - Event Hire Software
Get your message across with our Solar Powered Variable Message Signs.
No power source necessary as our signs are totally solar powered! Easily transportable on fully self contained trailers they can be placed almost anywhere. Signs are highly visible whatever the weather. All have text and graphics capability and superior models can display up to 10 lines of text
Our signs are clean, safe and silent as they have no engine.
Choice of objects and materials
Signs can be programmed in advance or can be changed remotely using a modem and mobile phone allowing the message to change as the event unfolds. The ideal solution for conveying messages to large crowds or to control traffic.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934. Backgrounds have been our background since backgrounds began and bbrown have more than 400 in stock.
08705 340340 www.bbrown.co.uk
Reader Response 171
Our signs have been used successfully at marathons, concerts, festivals, and sporting events.
Telephone 01434 322359 Mobile 07860 606549 Fax 01434 322104 Email janetdoody@solarsignsuk.com Doody’s Yard, Park Road, Haltwhistle, Northumberland Ne49 9LD
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www.solarsignsuk.com Reader Response 173
Providing portable solutions for your event All available for - Short term hire - Long term hire - Event hire
• 8 years experience of organising ‘bespoke sporting events’ with sporting legends • Playing Football with or against your Football Legend • Batting or Bowling with or against your Cricket Legend • Swinging a Golf club with a Sporting Star • A Sporting Legend dining with you and your clients at your table • We do not use agents, We know the legends personally!!
Fireworks make the event www.phoenixfireworks.co.uk 01732 822788 Reader Response 174
168 East Barnet Road, Barnet, Herts, EN4 8RD Tel: +44 020 8441 2714 Mob: +44 7717 798378 Email: info@eclipsesports.co.uk www.eclipsesports.co.uk
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Security cabins & ticket kiosks Portable coldrooms & refridgerated trailers
To get yours call:
0844 854 86 86 F: 01538 384 016 E: info@pwhire.co.uk
www.pwhire.co.uk
Reader Response 176
Connections Connections
SHOWCASE
ACCESS CONTROL & BADGES
Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre.co.uk W: www.idcardcentre.co.uk
Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk
BALLOONS
B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk
AIR CONDITIONING
Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk
Reader Response 177
Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk
ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com
AV / IT EQUIPMENT HIRE
Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk
AV RENTAL & STAGING
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Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com
BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk
The Bar Bazaar Unit 11, Gateway Business Centre, Tom Cribb Road, Woolwich, London, SE28 0EZ T: 0208 855 6942 E: drink@thebarbazaar.com W: www.thebarbazaar.com
BIG NAME BADGE SPECIALISTS BIG BIG House, 111 Waldegrave Road, Teddington, Middlesex TW11 8BB T: +44 (0)20 8614 8880 F: +44 (0)20 8614 8805 E: sales@big.co.uk W: www.BIG.co.uk W: www.mybadgebuilder.co.uk
CATERERS Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com
AV & SOUND EQUIPMENT HIRE
gbj
Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com
Elegant Slumming
AV & SOUND & LIGHTING
+44 (0)7734 111 384 hire@gbjdesign.co.uk
Purple Audio – Sound Hire & Full Event Production 15 Winston Business Centre, Lancing, West Sussex, BN15 8TU T: 01273 270101 E: contact@purpleaudio.co.uk W: www.purpleaudio.co.uk
CATERING EQUIPMENT HIRE
Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk
Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk
www.gbjdesign.co.uk
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Connections is sponsored by
Connections is sponsored by PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk
CATERING EQUIPMENT & FURNITURE HIRE Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@welldressedtables. co.uk E: sales@spaceworks.co.uk W: www.welldressedtables.co.uk W: www.spaceworks.co.uk
Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com
EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk
DIGITAL SIGNAGE AND DISPLAY Vueinti Limited 6b Alton Business Park Alton Road, Ross on Wye Herefordshire, HR9 5BP T: 01989 562 726 W: www.vueinti.com
EVENT EQUIPMENT HIRE All 4 Events Teppanyaki Grill Chefs Challenge Kitchen Lichfield, WS14 9PU T: 01543 433554 E: info@all4events.co.uk W: www.all4events.co.uk
ENTERTAINMENT H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment.com W: www.h2ohentertainment. com
Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk
EVENT BRANDING
CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk
CLEANING SERVICES DC Site Services Ltd Providing Cleaning & Waste Management Services across the UK T: 05602 938 149 F: 01733 841 288 E: Admin@dcsiteservices.com W: www.DCSiteServices.com
COMPUTER SOFTWARE
TSS
Rental Software Solutions all Hire & Event CAD Software
TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net
CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com
CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com
Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@print-large.co.uk W: www.print-large.co.uk Instant Marquees Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 0845 644 3760 F: 01840 212909 W: www.instantmarquees.co.uk
Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com
EVENT FURNITURE HIRE
ELITE HIRE furniture for weddings and events
EVENT MANAGEMENT Abraxys Marley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com
XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk
Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk
EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27â&#x20AC;&#x201C;33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk Elite Limited Phone 01296 337823 W:Hirewww.chilspace.co.uk 42 Pemberton Close Mobile 07855 352907 Aylesbury Buckinghamshire, HP21 7NY
Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk
BUCKINGHAMSHIRE
OX F O R D S H I R E
BERKSHIRE
Email mark@elitehire.co.uk Company No. 06838213. Registered in England and Wales. Registered address: 42 Pemberton Close, Aylesbury, Buckinghamshire, HP21 7NY
Penguins Events Unit 12, Vansittart Estate, Windsor, Berks, SL4 1SE T: 01753 833811 F: 01753 833754 E: hello@penguins.co.uk W: www.penguins.co.uk
CONNECTIONS EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@gtms.co.uk W: www.gtms.co.uk Standby Events Ltd T: 0870 3405334 E: office@standbyevents.co.uk W: www.standby.co.uk TSE Productions 18 Mimram Road, Hertford, Herts, SG14 1NN T: 01992 581 677 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk
EVENT TECHNICAL Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk
EVENT WI-FI Rural Broadband Unit 1 Marea Farm, School Road, Heacham, Kings Lynn, Norfolk, PE31 7DH T: 01485 572253 F: 07092 203 570 W: www.ruralbroadband.co.uk
EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com
EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk
EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk
Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com
EXHIBITION STAND DESIGN Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk
EXHIBITION STANDS/DISPLAY Alfa Display & Design Ltd Unit 17 Sandleheath, Industrial Estate, Fordingbridge, Hampshire, SP6 1PA T: 0845 130 8244 F: 0845 130 8245 E: info@alfadisplay.co.uk W: www.alfadisplay.co.uk
TCM 14 Stafford Road, Lichfield, Staffordshire, WS13 7BZ T: 01543 255452 E: lindsey@tcmtrailers.co.uk W: www.tcmtrailers.co.uk
EXPERIENTIAL STRUCTURES WhiteCircle Bragborough Farm, Braunston, Northamptonshire, NN11 7JG T: +44 (0) 7853 236 451 Skype: jonflowerdew E: jon@whitecircleltd.com W: www.whitecircleltd.com W: www.modulbox.co.uk
RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 0208 345 6696 E: sales@tecnauk.com W: www.tecnauk.com
FABRICS & PVC’S – SUPPLIERS + SEWING SERVICES
B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk
EXHIBITION TRAILERS SALE & HIRE Bankfarm Trailers Ltd Unit 12, Lee Way Industrial Estate, Newport, NP19 4SL T: 01633 290291 F: 01633 270400 E: sales@bankfarm-trailers. co.uk W: www.bankfarm-trailers.co.uk DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Kalyko - Exhibition Trailer & Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Marco Trailers, Railway Road, Newhaven, East Sussex, BN9 0AY T: 01273 513718 F: 01273 512132 E: info@marcotrailers.co.uk W: www.marcotrailers.co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com
invision
Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www.invisiondisplayservices. co.uk
FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com
FENCING & BARRIERS Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN M: 07712613407 T: 01795 472173 E: trishfencedinn@aol.com
FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com
Connections is sponsored by
Connections is sponsored by
FLOATING PONTOON HIRE
Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk
FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: maria@portableroadways.com Autotrak Portable Roadway W: www.portableroadways.com
• Enables even the most difficult of places to become accessible to vehicles
Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 - Techtor Security Fencing E:Himail@evetrakway.co.uk • Creates safe enclosure W: www.evetrakway.co.uk
Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk Autotrak Pedestrian Flooring • Lightweight and flexible, ideal for creating safe and FREIGHT & LOGISTICS stable pedestrian access
DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv.com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics
Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com
FURNITURE / HIRE
City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture.co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane. Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk
GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk
Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk
The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com
for any event
Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so
HEATING & COOLING SYSTEMS
Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk
Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk
Climate Hire Fields Farm Road, Long Eaton, Nottingham, NG10 3FZ T: 0845 600 4499 F: 0845 601 5464 E: nicepeople@climatehire.co.uk W: www.climatehire.co.uk
Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com
ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com
ICE RINKS
Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk
ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com
INSURANCE BROKERS
Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com
Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com
LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio. com
LED SCREENS
Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk
LIGHTING
CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk
Powerful Battery LED Uplighting
Roscolab Ltd Kangley Bridge Road, Sydenham, London SE26 5AQ T: +44 (0)20 8659 2300 F: +44 (0)20 8659 3153 E: sales@rosco-europe.com W: www.rosco.com
Shok T: 0871 282 0500 W: www.shoklondon.com
LINEN HIRE
City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk
CONNECTIONS MARQUEES
Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk
NEON SIGNS Crocker Brothers Marquee Hire & Manufacture Ltd 8-18 Station Road, Chellaston, Derby, DE73 5SU T: 01332 700699 F: 01332 705655 E: sales@crockerbros.co.uk W: www.crockerbros.co.uk Godney Marquee Hire Estate Yard House 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@godneymarquees. co.uk W: www.godneymarquees.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk
MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@eventmedicinecompany. co.uk W: www. eventmedicinecompany.co.uk
MOBILE HIGH ROPES / CLIMBING ACTIVITIES Highline Adventure Mill Farm House, Mill Lane, Shouldham Thorpe, Kings Lynn, Norfolk, PE33 0EA T: 0845 4091303 F: 0845 4091304 E: info@highlineadventure.co.uk W: www.highlineadventure.co.uk
MOBILE PROMOTIONS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com
Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk
Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com
PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk
Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk
PORTABLE TOILET HIRE
Sparks Power Ltd Unit 2 Pauls Farm, Water Lane, Hawkhurst, Kent, TN18 5AX T: 01580 755594 E: sales@sparkspower.co.uk W: www.sparkspower.co.uk Templant Hire Ltd Templine PO Box 506, Filton, Bristol, BS34 9BB Office no/fax: 01454222866 M: 07789172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk
A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited. Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk
PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com
Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com IGLOOS Ltd Cherry Park, Ardeley, Stevenage, Hertfordshire, SG2 7AH T: 01438 861418 F: 01438 861541 E: 4u2p@igloos.co.uk W: www.igloos.co.uk Loos for Doâ&#x20AC;&#x2122;s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk
POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com
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Crazybags Unitp 1, Eridge Park, Tunbridge 4JUF 4BGFUZ Wells, TN3 9JT Kent, -JHIUJOH T: 01892 752154 p 5FDIOJDJBOT F: 01892 752191 E: andy@crazybags.co.uk p %SZ )JSF W: www.crazybags.co.uk
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PDC Europe Fortis House, 160 London Road, 29/7/08 11:01:26 AM Barking, IG11 8BB Freephone: 0808 234 6015 E: info@vipband-eshop.co.uk W: www.vipband-eshop.co.uk Promotional Items 4U Ltd 72 Lorna Grove, Gatley, Cheshire SK8 4EB T: 0844 576 3097 F: 0161 428 2305 E: sales@promotionalitems4U. co.uk W: www.promotionalitems4U. co.uk
Connections is sponsored by
Connections is sponsored by PROMOTIONAL PRODUCTS / BUSINESS GIFTS
Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com
The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk
PROMOTIONAL STAFFING
STAGING & RIGGING
SEATING
SECURITY
Artimis Creative Group Hickory House, Primsland Close, Solihull, Birmingham, West Midlands, UK, B90 4YH T: 0121 703 3168 E: info@artimis.co.uk W: www.artimis.co.uk
AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk
Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com
Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net
Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk
G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events
Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk
Right Guard Security 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk
Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com Touchdown Promotions 171 Kingston Road, Teddington, TW11 9JP T: 020 8614 8006 F: 020 8614 8009 E: theteam@ touchdownpromotions.co.uk W: www.touchdownpromotions. co.uk
Specialized Security 4 Fairways Business Park, Deer Park, Livingston, EH54 8AF T: 01506 442255 F: 01506 442288 E: tom@specializedsecurity. co.uk W: www.specializedsecurity. co.uk
SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk
RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com
SOFT SIGNAGE
Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms.co.uk E: hire@walltowallcomms.co.uk W: www.walltowallcomms.co.uk
SOUND & LIGHTING HIRE
Jay Jay Sports Ltd Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 01840 212955 F: 01840 212909 W: www.jayjaysports.com
Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk
Leading the way in mobile stages PO Box 43, Huddersfield, HD8 9YU T: 01484 605 555 F: 01484 602 806 E: daytonastagehire@mac.com www.daytonastagehire.com
DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com Steel Deck Unit 58, T Marchant Estate, 4272 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk The Outdoor Staging Company Ltd M: 07866 470293 E: info@outdoorstage.co.uk W: www.outdoorstage.co.uk Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk
CONNECTIONS STAND DESIGN & BUILD Accumen Display Unit 4 Beacon Court, Pitstone Green Business Park, Pitstone, Nr Tring, LU7 9GY T: 01296 661 888 F: 01296 661 848 E: deb@accumendisplay.com W: www.accumendisplay.com Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk
STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com
TEMPORARY STRUCTURES
Neptunus The Old Rectory, Main Street, Glenfield, Leicestershire, LE3 8DG T: 0845 180 4001 E: a.trasler@neptunus.co.uk W: www.neptunus.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk
Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk
TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic.co.uk :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ W: www.exhibition-traffic.co.uk
UK Venues T: 0870 479 3576 E: info@ukvenues.co.uk W: www.ukvenues.co.uk Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. co.uk W: www.wembleyarena.co.uk
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TRANSPORT / ON-SITE LOGISTICS
24/7 Exhibition Services 9dc i _jhi aZi ^i ]VeeZc### Unit 3 The Courtyard, Nunhold A & J Big Top Hire Business Centre, Dark Lane, 1 Roberts Lane, Polebrook, ###bV`Z ^i ldg` Hatton, Warwick, CV35 8XB Nr. Oundle, Peterborough, T: 01926 840140 PE8 5LS L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â&#x2014;? Unique sponsorship opportunities WASTE MANAGEMENT F: 01926 840340 T: 01832 272065 Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ â&#x2014;? Guaranteed contact with guests E: info@24-7exhibitions.com F: 01832 272065 hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# M J Church Event Waste W: www.24-7exhibitions.com â&#x2014;? Luxury Service E: sales@ajbigtophire.com Recycling W: www.ajbigtophire.com Star Farm, Marshfield, Nr Agility Fairs & Events 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh Chippenham, Wiltshire, Logistics Element Domes Ltd SN14 8LH Jubilee House, 3, The Drive, Yew Tree Studios, Stanford T: 01225 891591 Brentwood, Essex, CM13 3FR North, Kent, TN25 6DH :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= E: events@mjchurch.com T: 01277 725 651 %'%, %+. *%*% T: 01303 814 607 %'%- .,. %*+W: www.event-waste ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` deh5Zm]^W^i^dc"igV[[^X#Xd#j` F: 01277 725 395 E: info@elementdomes.com E: dflower@agilitylogistics.com management.com W: www.elementdomes.com W: www.agilityfairsevents.com Grundon Waste Eschenbach Structures Management Ltd (UK) Ltd VENUES Special Events Services, Goulds 81 North East Road BMA House Grove, Ewelme, Wallingford, Southampton, SO19 8AF Tavistock Square, London, Oxon OX10 6PJ T: 02380 437 329 T: 08700 604366 WC1H 9JP F: 02380 437 329 E: specialevents@grundon.com Sales Tel: 020 7874 7020 E: info@ W: www.grundon.com F: 020 7383 6645 eschenbachstructuresuk.co.uk W: www.bmahouse.org.uk W: www. eschenbachstructuresuk.co.uk WATER & PLUMBING SERVICES Five (Farnborough International Venue & GL Events Owen Brown Show Site Services Events) Station Road, Castle Donington, Weybridge Business Centre Farnborough International DE74 2NL Unit 18, 66 York Road, Ltd, ShowCentre, ETPS Road, T: 01332 850000 Weybridge, Surrey, KT13 9DY Farnborough, Hampshire, F: 01332 850005 T: 01932 228416 GU14 6FD E: info@owen-brown.co.uk E: info@showsiteservices.co.uk T: 01252 532800 W: www.owen-brown.co.uk W: www.showsiteservices.co.uk F: 01252 376015 E: fiveenquires@farnborough. Losberger Water Direct com 139 High Street, Collingham, W: www.farnborough.com/five B26 Earls Colne Business Park, Newark, Notts, NG23 7NH Earls Colne, Colchester, Essex, T: 01636 893776 Jigsaw Conferences CO6 2NS F: 01636 893774 T: 0800 158 4400 T: 01787 223345 E: s.campbell@losberger.com M: 07717 812676 W: www.jigsawconferences. W: www.losberger.com F: 01787 223354 co.uk E: laurahenderson@waterLH Woodhouse & Co. Ltd direct.co.uk Kent Showground Wolds Farm, The Fosse, W: www.water-direct.co.uk KEEC, Detling, Maidstone, Kent, Cotgrave, Nottinghamshire, ME14 3JF NG12 3HG Watermills T: 01622 630 975 T: (0115) 989 9899 PO BOX 1176, Woking F: 01622 630 978 E: sales@lhwoodhouse.co.uk E: alison@kentshowground. Surrey, GU22 2BU W: www.lhwoodhouse.co.uk co.uk T: 0845 6031403 W: www.kentshowground.co.uk E: sales@watermills.net Meridian Marquees W: www.watermills.net Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees.com W: www.meridianmarquees.com
Give your event the
LOSBERGER
Lincolnshire Agricultural Society The Lincolnshire Showground, Grange-de-Lings, Lincoln, LN2 2NA T: 01522 524240 F: 01522 520345 E: events@lincs-events.co.uk W: www.lincs-events.co.uk
treatment
Connections is sponsored by
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Coming up ...in the November issue of Stand Out Identity crisis A crowd of visitors or festivalgoers can have its own rules… but how do you manage them? Stand Out takes a look at crowd psychology and how location, personal space and emotions can impact on behaviour
Team talk There’s more to team building than orienteering. Stand Out looks at some alternative options to encourage team communications
Wow-zers Discover a whole host of ideas and products that will make your event more special, as Stand Out reveals event elements that have the “wow” factor Plus, there’s news from The Showman’s Show in our special review supplement, a competition for you to enter and a wealth of case studies
Reader Response 180
MARQUEE DOORS AND WINDOWS The UK’s leading supplier of collapsible doors, windows and solid wall panels for the event hire, marquee and sports hospitality industry.
NEW! Electronic sliding doors now available. Oasis can now supply the industries first fully collapsible and easy to install electronic sliding doors which will fit into many different structures. Fastframe HT3 & HT5, This Clever award winning design will fit quickly and easily into all types of 3m and 5m Bay, long and short leg marquee. Advantages of this new system: + Multifunctional + Collapsible + Easily converted between 2.3 and 3m leg height + Easily converted to other applications + Easily assembled. Multiwall Economy windows, walls and doors. Door Prices start from £900 Bespoke Doors can be manufactured to customers own specification. Oasis are pleased to supply bespoke units to GL Events Owen Brown. Oasis have a large stock of aluminium doors, windows and walls to fit 3m and 5m, long and short leg bays.
Oasis Manufacturing
Telephone 01723 865557 Email: charmparkmail@aol.com • www.marqueeaccessories.co.uk
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UK DISTRIBUTORS FOR LEADING BRAND NAMES
Enterprise House, St Lawrence Avenue, Worthing, West Sussex BN14 7JH E-mail: sales@opas.co.uk Tel: +44 (0)1903 239955 Fax: +44 (0)1903 239966 Click on www.opas.co.uk for our full catalogue
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