The Salon Magazine March 2025

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Managing Editor

Jade Evans jade@cimltd.co.uk

Publication Manager

Declan Wale

declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Katy Terrell kt@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Woollin admin@cimltd.co.uk

Credit Facilities Manager

Gwen Lee creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Social Media Manager

Lily Lawson socials@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Editor’s letter

As I sat down to write this month’s editor’s letter, the clear blue sky and glint of warmth in the air have me really looking forward to the lighter, brighter, and more prosperous months ahead. I hope the lighter evenings and longer days mean you actually get to catch a glimpse of the sun outside of working hours!

Kicking off the March issue is our skincare feature, as we share the top content tips to drive engagement alongside our main feature, emphasising the importance of skincare consultations and addressing clients’ needs instead of wants. Remembering who the expert is after all!

Following this is our hair colouring feature, as we look into what’s hot colour wise for the upcoming season and discuss the hurdle of how to colour hair for someone who wants a change but doesn’t want to deal with the colouring upkeep (speaking from experience)!

These pieces sit among our much-loved regular features: Rising Star and Salon of the Month, alongside the new addition in the name of ‘A Day in the Life’, where we spend a day with Michelle Sultan and discover what goes on behind the scenes with the curl guru!

There is no denying the start to the year has been turbulent for the industry, and with the future uncertain for so many, we’re on hand to provide support and guidance wherever possible. As the resilient and caring community we are, its inherent in everyone’s nature to go above and beyond to get through these unpredictable times. My thoughts remain with you all during this difficult time.

As always, we hope you enjoy this jam-packed issue and do get in touch if there’s anything you’ve got a burning desire to read about!

© 2025 Cogent Multimedia Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this

Contents

10 RISING STAR

Featuring as this month’s Rising Star is Darren Cunningham, a passionate hairstylist and colour specialist as he shares the importance of experimentation and a positive salon culture.

14 A DAY IN THE LIFE

Introducing our latest feature, as we spend a day with Michelle Sultan, ‘The Sultan of Hair,’ and go behind the scenes on her daily excursions.

26 SKINCARE

With customers having a wealth of knowledge at their fingertips, sometimes what they think they need doesn’t quite align with your professional opinion. Here we discuss the importance of in-clinic consultations.

38 HAIR COLOURING

With the help of industry experts, we discuss how to colour hair for clients who don’t want the upkeep of colouring, but still fancy a change.

44

WHAT’S HOT?

Going into spring, we explore the hottest new colour trends that will shape the season ahead.

54

PRODUCT FOCUS

Head to page 54 for our favourite products this month for your salon!

NHBF launches Survive & Thrive at Stakeholder Event

The National Hair & Beauty Federation (NHBF) successfully hosted the Survive & Thrive Stakeholder Event, bringing together key industry leaders to discuss critical challenges and opportunities in the hair and beauty sector.

The event featured two insightful panel discussions. The first panel focused on the economic landscape, examining the upcoming 2025 wage and business rate changes and their impact on the sector. From April 2025, the industry faces substantial changes, including a 6.7% increase in the National Living Wage to £12.21 per hour, a dramatic 16.3% rise in the 18-20 rate to £10 per hour, increased National Insurance contributions, and reduced business rates relief. These changes present significant challenges, but also opportunities to reshape how the sector operates and demonstrates its resilience.

The second panel explored apprenticeships, discussing workforce development, training pathways, and the future of skills within the sector. Cathy Weston, NHBF Director of Quality & Standards highlighted the need for the hair industry to look for inspiration from beauty for apprentices to complete modules that support a business from the start of their training such as looking after clients at a backwash and colouring.

Caroline Larissey, NHBF Chief Executive, emphasised: “This event demonstrated the collective strength of our hair and beauty sector. Our sector’s strength lies in its people, their resilience, and unwavering commitment to excellence. Throughout history, we haven’t just survived challengeswe’ve transformed them into opportunities for growth and innovation. By working together, we can navigate challenges, share experiences and best practice, support sustainable growth, and champion professional excellence.”

The Survive & Thrive Transformational Programme, launched at the event, provides businesses with essential tools, including budget impact calculators, pricing strategy guides, employment support resources, and political advocacy efforts.

For further information about the support offered to Members visit www.nhbf.co.uk/advice-and-resources/surviveand-thrive-with-the-nhbf/

Student Competition with £1000 Cash Prize Opening Soon!

College Star – Denman’s Big Blowout Competition launched last year and attracted an amazing response of over 500 entries from hairdressing students up and down the UK. The simple online only competition asks students to upload their details and four images of their very best blow-dry for the chance to win £1000 cash. Last year the winner was Yasmin Ainsley of East Durham College who took home the big prize.

Denman CEO Kevin McNamee says “We were absolutely overwhelmed with the response last year and so grateful to all the amazing college tutors who encouraged their students to get involved. Brilliant blow-dry skills are essential for young professionals and we wanted to create a competition that inspired and celebrated students as they master those skills. Last year’s entries set the bar high, so we are really looking forward to seeing 2025’s entries. Good luck everyone!”

Here’s what every College and student needs to know:

Competition opens: February 17th

Competition closes: March 21st

Winner announced: April 11th

How to win: Just upload images of the front, sides and back of one blow-dry look. For full entry requirements and T&C’s please follow the link www.denmanbrush.com/pages/collegestar Prize: £1000 for the student and a hamper of tools valued at £200 for the student’s College department. PLUS, there’s a little something for the tutor too – the tutor whose students enter the most number of entries wins £250 AND the tutor of the winning student also wins £250! T&C’s apply.

L’Oréal Colour Trophy is open for entries

Get ready! L’Oréal Colour Trophy Award entries for the UK and Ireland open Monday 3 February, offering all professional hairdressers the chance to demonstrate their exceptional talent and creativity as part of the world’s biggest live hairdressing competition.

Since its inception in 1954, the L’Oréal Colour Trophy has been a beacon for hairdressing excellence, offering hair pros a platform from which to showcase their skill and artistry to a worldwide audience. This year, the L’Oréal Colour Trophy continues its mission to uncover and celebrate talent, welcoming entries from all hairdressers, with categories to suit all experience levels.

How to Enter

Entries open on 3rd February 2025 and close on 3rd April 2025. For details of how to enter visit, visit www.lorealcolourtrophy.com

Don’t miss this incredible opportunity to showcase your colour creativity, push the boundaries of hair colour, and let your artistry shine on an international stage.

Nicky Clarke PRO at NY Fashion Week

Nicky Clarke PRO range took centre stage behind the scenes of designer GUVANCH’s transformative runway show, Dowzah. The show, an artistic masterpiece inspired by Dante’s Inferno, featured three acts—hell, purgatory, and heaven—where hair played a pivotal role in the visual storytelling.

The hair team, led by key hairstylist Yuhi Kim and assistant lead Tianna Dilligard, used the Nicky Clarke AirStyle PRO infrared and ionic dryer & styler and the Nicky Clarke InfraRed PRO flat iron to craft a variety of runway styles, including:

• Flat-ironed pixies – Sleek and sculpted short cuts, shaped with InfraRed PRO’s rounded edges for seamless straightening.

• Long, straight hair (natural and wigs/extensions) – Super-smooth and flowing, thanks to InfraRed PRO’s snag-free titanium plates.

• Modern pixie mullets – A contemporary take on texture, perfected with precise flat ironing.

• Soft waves on natural hair or wigs/extensions – Created using a combination of blow-drying with the AirStyle PRO diffuser and InfraRed PRO for controlled, polished waves.

• Braids and intricate styling with headpieces and feathers – Hair was prepped with heat styling tools to ensure a smooth, secure foundation for artistic embellishments.

“Nicky Clarke PRO was essential to our creative process,” shared lead hairstylist Yuhi Kim. “These tools allowed us to execute our vision with precision, efficiency, and exceptional results—exactly what’s needed for high-fashion runway styling.”

Lift Your Lash and Brow Game

LASHUS is revolutionising the lash lifting and brow lamination industry and we’re here to understand how the cutting-edge, duo-formula (Lift & Fix) system is designed to enhance natural beauty while maintaining the integrity of the lash and brow hair.

With an unwavering commitment to innovation, LASHUS ingredients have been chosen to gently change the shape of the lash and brow hair delivering beautiful, long-lasting accentuated results. Whether clients seek a subtle shape change or a bold, more dramatic look, LASHUS provides the ultimate professional solution.

The LASHUS formula is crafted to enhance natural, healthy lashes and brows without compromising on performance. The gentle formulation prioritises client comfort while ensuring stunning, long-lasting lift and lamination looks. This innovative approach eliminates concerns of discomfort or damage, making it an ideal choice for those with sensitive eyes.

“LASHUS stands out in the lash lifting and brow lamination industry with its gentle formula that ensures long-lasting results while prioritising client comfort and the health of natural lashes,” stated Kirsti Turrell, Brand Master at LASHUS.

Customisable Tints: The Perfect Addition to Any Treatment

LASHUS offers five professional tints, designed to deliver bold, rich colour for both lashes and brows. The range allows beauty professionals to custom mix shades to tailor each treatment to

their clients’ preferences, ensuring a personalised and flawless finish every time.

These tints complement the LASHUS system perfectly, both when paired with LASHUS developer or to create FixMix enhancing the overall effect and adding depth to the treatment results.

FixMix: Innovative Technique to Reduce Treatment Time

Reducing your lash lift treatments from 3 steps to 2! FixMix is created by combining LASHUS Fix Lotion with LASHUS tint in a 2:1 ratio. This unique combination of treatment steps delivers intense, beautiful colour while simultaneously restoring bonds—all in one step. By streamlining the process, FixMix reduces appointment times by up to 10 minutes.

FixFilm: A Game-Changer in Brow Lamination

LASHUS continues to push boundaries with FixFilm, an essential tool for brow lamination treatments. Designed with convenience and efficiency in mind, FixFilm offers a seamless application experience. The pre-sized sheets simplify the process, while its cling-free, stretch-free properties prevent sticking. Effortless tearing ensures a perfect fit every time, and its crumple-free nature provides smooth overlaying, reducing product movement. Professionals can now work with greater ease, ensuring consistency in every treatment.

“FixFilm is a game-changer in the world of brow lamination. Its unique design and features make the application process seamless, ensuring optimum results during the Lift Lotion stage,” shared Kirsti.

Why LASHUS?

LASHUS is more than just a lash and brow brand; it is a movement towards beauty solutions with a focus on innovation and long-term effectiveness. LASHUS ensures effortless treatments with lasting results for up to eight weeks. Designed for professionals who demand superior performance with a reduced risk of overprocessing, LASHUS is the ultimate choice for enhancing natural beauty.

Beyond delivering high-quality products, LASHUS is committed to supporting beauty professionals through extensive training and education. The brand’s comprehensive online and in-person courses ensure that every technician can achieve flawless results with confidence. With LASHUS, professionals gain access to expert knowledge, helping them refine their

craft and provide outstanding services to their clients.

As an industry leader, LASHUS continues to evolve, staying ahead of trends and ensuring that beauty professionals have access to the most effective and up-to-date solutions. By investing in research and development, LASHUS consistently raises the bar, setting new standards for lash and brow treatments

Comprehensive Kits for Every Professional

LASHUS makes it easy for professionals to access high-quality products with a range of expertly curated kits, ensuring every technician has the right tools for success:

LASHUS The Lift & Brow Lamination Complete Kit

£270.00 + VAT

The LASHUS Lash Lift & Brow Lamination Complete Kit contains everything you need to get started with lash lifting and brow lamination, and it includes free education worth £112.50

LASHUS Tint Kit

£34.70 + VAT

Featuring the five new super intense

pigmented tints, Cream Tint Developer, Tint Remover, and a free tint valued at £5.45.

LASHUS Lash Essentials

Kit £75.95 + VAT

A comprehensive set of essential products for lash lifts, complete with free online conversion training worth £29.95.

LASHUS

Brow Essentials

Kit

£64.95 + VAT

Designed specifically for brow lamination treatments, this kit includes all the key products and free online step-by-step guidance worth £9.95.

LASHUS Eyebrow Pencils Retail Bundle

£44.55 + VAT

These long-lasting pencils come in three versatile shades: neutral light brown, warm medium brown, and cool dark brown. The bundle provides a saving of 25%, receive 12 pencils for the price of 9.

All LASHUS products are available for purchase at SweetSquared.com.

A Cut Above

Featuring as our Rising Star this month is Darren Cunningham, co-owner of The Secret Garden salon, discussing the importance of collaboration, trust and open communication in the industry, alongside continued education to keep you at the forefront of trends.

What ignited your passion for hair?

My passion for hair began in my teenage years when I started experimenting with different styles on myself. I was fascinated by how transformative a haircut or colour could be, not just physically, but also emotionally. The confidence boost that clients experience keeps my passion alive; hair is a powerful form of self-expression, and I want to be part of that transformative process.

The artistry of cutting, colouring and styling became a perfect outlet for my creativity, yet what truly motivates me is the personal connection I have with my clients. When they leave the salon feeling like the best version of themselves, there’s nothing more rewarding to inspire me to evolve in my craft.

How did you find your style, and what are your tips for other specialists trying to stand out?

My style evolves with experimentation and constant learning. Early in my career, I learnt that the key to standing out wasn’t about following every trend, but developing a signature approach.

My advice for stylists trying to stand out is to stay authentic, embrace what makes you unique with a specific technique, a certain colour palette, or your approach to client relationships. Specialising in a niche that speaks to you will help define your target audience. Continuous learning is also paramount, our industry is constantly evolving and our partnership with L’Oréal ensures I stay ahead of the trends, refining my craft to keep my services fresh and innovative.

What would you describe your speciality as, and how did this define your target audience?

Now, my specialty revolves around

creating effortless, low-maintenance hair that complements the face shape, lifestyle and personality of the client. I blend classic techniques with modern touches, focusing on styles that grow out beautifully and require minimal upkeep.

I am passionate about colour that feels effortless and organic, or a bespoke cut that works with the individual’s hair texture. I want my clients to feel confident and beautiful in a way that doesn’t require constant styling or maintenance.

This philosophy has attracted a

clientele that values simplicity and long-lasting beauty. The majority of my clients tend to be busy professionals who want to feel like themselves, only more polished, without the constant upkeep.

How do you make sure your treatments stand out from competitors?

Personalisation and quality are essential for our clients, and each treatment is tailored to the individual, for their hair type, texture and their lifestyle.

We opt for top-tier, cruelty-free

products for hair health, while achieving the desired look. I believe in providing long-term results, not just quick fixes. This focus on health and longevity is what keeps clients coming back.

It’s also key to create an experience that goes beyond just the service itself. The atmosphere at The Secret Garden is designed to be a haven where clients can relax, unwind and feel truly cared for. We create a space where clients leave with amazing hair and also an increased sense of well-being.

It is a priority for us to stay involved with our community by sponsoring events like Leicester Pride to reflect who we are as a salon. The Secret Garden is not just a place to get your hair done, but where people feel accepted and celebrated for who they are.

As co-owner of The Secret Garden hair salon, what has been the most important lesson you’ve learnt?

The most important lesson I’ve learnt as a salon co-owner is that the success of the business is intrinsically tied to the culture we create. In a creative industry like ours, fostering collaboration, trust and open communication within the team is crucial. A positive, supportive work environment directly translates into a better experience for our clients. We’ve built a team that share the same passion for excellence, creativity and customer care, and that’s been the cornerstone of our success.

Keeping up with new trends,

techniques and technologies is also essential. Having the flexibility to adapt while staying true to our core values has been important for our growth and reputation.

Running a salon isn’t just about managing finances or operations—it’s about building relationships. Whether with clients or within the team, the connections we cultivate are what makes our business thrive.

What are your goals for the future, and how do you plan to achieve them?

I want to continue refining my skills, particularly in advanced colour techniques and cutting-edge hair treatments. I’m fortunate to have access to continuous education with L’Oréal, which helps me stay ahead of trends and elevate my craft.

In regards to the salon, we’re focusing on sustainability, integrating more ecofriendly products and practices into our day-to-day operations to contribute positively to the planet.

I would also love to expand our reach with workshops and education to emerging stylists. I want to explore digital platforms, creating content like tutorials, behind-the-scenes looks or styling tips, to become the go-to resource for hair and beauty inspiration.

Ultimately, my goal is to keep evolving—both personally and as part of The Secret Garden. It’s all about staying passionate, continuing to learn, and remaining connected to the community we serve.

@darrenjohncunningham @thesecretgardenhair

Salon of the Month

The Curl Specialist, Bournemouth

That’s when it hit me—there was something seriously lacking in curly hair education.

Welcome to The Curl Specialist, a salon expertly tailored to embracing clients’ natural hair and providing a location to listen, educate and support without judgement. To Salon Founder, Jen Gaia, her mission goes beyond the chair as both a curl guru and ethical hairdresser, and we’re here to find out more!

With over 51% of Europeans having curly hair and over 80% globally, it’s a surprise that most salons are still unprepared to cater to curls. To Jen, this is not just an oversight, it’s a systematic issue that The Curl Specialist endeavours to rectify. Putting education at the core of the salon, Jen shared, “It’s about stopping salon trauma in its tracks and creating a world where people with curls no longer have to feel anxious about getting a haircut.”

For Jen, hairdressing wasn’t her first career, it was something that bloomed out of a crossroad in employment. While completing training, Jen noted, “I realised that something was missing in the industry.” When learning to cut hair, the training surrounding curly hair was vague, and Jen left lacking answers to her invested interest in curly hair. Leaving with a vague understanding of handling curly hair, Jen shared, “That’s when it hit me—there was something seriously lacking in curly hair education.”

When searching for curl specialists nearby to further her education, Jen drew constant blanks, with the closest options over 50 miles away or London. Acknowledging the distinct lack of curl specialists, this is when the gap in the market became

increasingly transparent.

After many years gaining experience and knowledge, The Curl Specialist was born, a salon that’s a treat for the hair and also a treat for the senses, with holistic, earthy green interiors. After picking up the keys in December, the shop was a far-cry from what Jen had envisioned for the salon. With months of hard work, the space was stripped right back to it’s bones and without a rigid interior design plan in place, Jen listened to the space and let it evolve naturally.

The salon’s colour palette of earthy greens, natural wood and exposed brick feels grounding, warm and organic. Jen shared, “The forest green walls bring the outside in, much like the abundance of plants throughout the space, creating a sense of stillness. That’s exactly what I want for my clients, to feel instantly at ease as soon as they walk through the door.” Every interior decision is considered, with soft, intentional lighting also being a top priority, alongside large windows flooding the space with natural light. During renovations, a message from the past was uncovered, reading “Kilroy was here ‘66”. The phrase, originally a form of graffiti from WWII, gave the space a story of its own and Jen shared, “I knew instantly this had to be preserved. It remains a quiet feature, tucked behind the herbal dresser, adding to the layers to character in the salon.”

Almost every client who visits The Hair Specialist has a story to tell, and not a positive one with many recalling they have walked out of a salon without their hair fully dried because they would rather that than the alternatives! Taking things step-bystep, Jen cuts curls dry to ensure there are no surprises and clients can see the shape developing as the cut progresses. Free consultations are also offered to help ease anxiety before booking a cut, Jen noted, “It’s not just about fixing a bad cut; it’s about helping people unlearn the fear they’ve developed around their own hair. I love seeing their face light up when they finally love their curls!”

For Jen, sustainability is at the core of all salon decisions, which cover four main areas: waste, finance, animal welfare, and community. Jen acknowledges that waste is one of the biggest environmental impacts a salon has, and so works with The Green Salon Collective to dispose of hair waste properly and uses an eco-head to conserve water usage. The list goes on, from using Ecotricity, the UK’s most ethical energy company, reusing plasterboard from the renovations and an energy efficient boiler. Jen acknowledged, “A lot of places use sustainability as a marketing tool, but, for me, it’s at the core of everything I do.”

As a salon providing for the curly community, Jen endeavours to put the local community at the heart of the salon. Through the introduction of pay-what-you-can days, gender-neutral pricing, mirrorless appointments, quiet appointments and work experience placements for neurodivergent needs, The Curl Specialist is used as a force for good.

Looking to the future, Jen acknowledges that so many clients are struggling to find curl trained specialist and education is the root of the problem. In light of this, the introduction of The Curl Tribe is on the horizon, a community where people can learn more about caring for their curls. Jen continued, “Beyond that, I’m launching a curly hair podcast, something I’ve wanted to do for a while. I’d also love to write a book on curly hair care, the last one was written in 2003 and the world is more than ready for an update.”

The forest green walls bring the outside in, much like the abundance of plants throughout the space, creating a sense of stillness.

A Day in the Life

This month we spend a day in the life of Michelle Sultan, ‘the Sultan of Hair’, as we go behind the scenes with the curl guru! From a cut and blow dry with a regular client to climbing a mountain in the Lake District for a documentary, no two days are ever the same for Michelle, and we delve into the variety that keeps her going.

How did you begin your career in the industry?

As a child I used to visit my aunt, a hairstylist in New York City, and began to learn and respect the intricacies and skill it takes to become a truly exceptional hairstylist. As soon as I was able to leave school, I went to college to get a qualification. The teachers would tell me I had a knack for hair, and I was often leaps ahead of the other students. Following this, I quickly became known as one of only a handful of hairstylists who specialised in texture hair.

I take huge pride in my craft and the art of working with all types of hair and textures. Alongside my skill, my authentic nature helped to get my name known in the industry, where I built up a reputation working on many TV shows, including: The Great British Bake-Off, This Morning, X Factor, Britain’s Got Talent and Strictly Come Dancing, as well as tending to Beyoncé’s band on the European tour.

When I’m not behind the scenes, you can find me working at Hype Coiffure Salon, where I specialise in colouring, cutting and dealing with curly hair.

What is a typical day like for you as a celebrity stylist and brand ambassador?

There really is no typical day, every single day is completely different from the last. From climbing a mountain in the Lake District while filming a documentary with a client, to doing a regular wash and set for a long-standing salon client, it’s the

variety of it all that keeps me going. Being a brand ambassador for Imbue curls, Babyliss Pro and now Olaplex also adds in a lot of variety to my days, from content creation to brand development and sometimes being on stage presenting demos, I am certainly busy. Finding balance to be able to do all the different areas of my job can sometimes

be difficult, but I’m learning to prioritise the things that are most important.

What are three products you couldn’t live without in your day-to-day work?

At the moment, I’m completely obsessed with the brand new Babyliss Stylista flat iron; it’s an absolute dream to use and works beautifully on thicker textures. I also can’t live without a good heat protector; the imbue heat defending spray is a dream on curly hair pre-diffusing. Last, but not least, I cannot live without Olaplex 1 and 2 while colouring textured hair. The results are second to none when it comes to colouring (especially lightening) textured hair.

What do you enjoy most about your roles?

I think I love the variety the most. I get to meet really interesting people all of the time, and I travel to be behind the scenes on some of the most amazing productions, whether that be films, tv or theatre.

I also love the fact that I get to work in a salon with an amazing team, whom I can bounce ideas off of and have belly laughs with, they are family!

What would be your words of advice to anyone else looking to become a celebrity hairdresser?

To give the most real advice, honestly, it would be to understand the business side of your work! Be sure to learn about contracts, pricing and how to negotiate rates for high-profile clients. Protect your brand legally (contracts, NDAs) and financially (tax planning, invoicing).

What would you say is your most experiencememorable working in the industry?

I don’t know if I have one particular memory that stands out more than any other. I honestly have had so many pinch me moments over the years, from visiting Buckingham Palace, flying private jets with Jennifer Hudson and Beyoncé, to driving through a coal mine and having snow fights with clients in Lapland, and clients happy tears when they love their hair…it’s all amazing! It’s been a hell of a ride and I’ve got so much left to give!

Skincare

Fresh Skin for Spring

Spring is a season of renewal, making it the perfect time for aestheticians to revamp their treatment menus. To stay fully booked, it’s essential to offer treatments that address seasonal skin concerns while promoting rejuvenation and hydration. Here, Zemits share their top five treatments that will attract new bookings and keep your calendar full.

Hydration Station

After months of cold weather, skin is often left dry, flaky, and dull. HydroDiamond exfoliation is a must-have treatment for spring, combining deep hydration with gentle removal of dead skin cells. This advanced hydrodermabrasion technology not only refines skin texture but also preps it for maximum absorption of active ingredients, leaving clients with a radiant, dewy complexion. Consider offering a spring glow package by combining HydroDiamond with a deeply nourishing serum to enhance hydration and skin repair.

Say Goodbye to Unwanted Hair

As the weather warms up, clients prepare for vacations and outdoor activities, making laser hair removal one of the most in-demand treatments. Spring is the perfect time to start a series of sessions, ensuring smooth, hair-free skin by summer. Offer exclusive discounts on multi-session packages to keep clients committed to their hair removal journey.

Spring Shape-Up

Body contouring treatments surge in demand as clients gear up for spring and summer wardrobes. Cavitation and Endo RF work together to target stubborn fat, reduce cellulite, and tighten the skin, giving clients a sculpted, toned appearance. Offer a Spring Shape-Up Program that combines body sculpting treatments with personalised wellness tips to maximise results.

Needle-Free Skin Boost

Spring is the ideal time for skin renewal, and electroporation delivers potent serums deep into the skin without needles. This technique enhances hydration, brightens the complexion, and boosts overall skin health, making it perfect for clients seeking a non-invasive glow-up. Try a bundle of electroporation and seasonal facials to enhance product absorption and deliver long-lasting results.

The Rise in Detox & Wellness

Clients are increasingly seeking holistic wellness treatments that promote relaxation and detoxification. Oxygen therapy and pressotherapy are two standout services that align with this trend. Oxygen therapy revitalises the skin by delivering concentrated oxygen and active ingredients, enhancing cell regeneration. Equally, pressotherapy supports lymphatic drainage and reduces water retention, leaving clients feeling lighter and refreshed. Consider introducing a spring detox package that combines oxygen therapy and pressotherapy for an ultimate rejuvenation experience.

Glowing Skin is Always In

There’s no such thing as a quick fix for skin, but this facial definitely tried! Keep reading for a full review of the Zemits signature facial – plus everything you need to know about the treatment, the benefits and an interview with Monika Hofmann, the Zemits UK ambassador.

As a self-proclaimed skincare fanatic, when the Zemits team invited me down to experience their signature facial it’s fair to say I jumped at the chance! From experience, I’ve become aware of two distinct fields of facials; the relaxing, I almost fell asleep facial and the more mechanical, I’m leaving a different woman facial. The trip to Zemits left me feeling like the former, as my skin entered feeling dull, congested, and left feeling rejuvenated and glowing.

Comprising of eight efficient steps, the treatment is entirely pain free, requires zero downtime and left me looking radiant. As with any Zemits machines, all technologies can be used individually or in combination to create bespoke treatments targeting a wide range of skin concerns and needs of your business. For me, my main concerns were congestion and visible pores.

To help combat this, Monika enlisted the help of the Zemits Verstand HD, a unique multi-application facial machine representing a synergy of the eight most sought-after technologies for treating congested, dull skin.

The system offers the most proven HydroDiamond™ technology – a fusion of traditional Diamond and HydroDermabrasion resulting in extraction and exfoliation protocols for treating clogged and pigmented skin.

The Signature Facial process

The facial itself started with a double cleanse to break down and remove

any surface level dirt and prep it for the next step: some much needed exfoliation. Monika then followed on with Hydrodermabrasion, using Zemits HydraAster hydration solution where the dead cells were visibly being removed from my face. Manual extractions can often be rather uncomfortable but the same cannot be said for Hydrodermabrasion.

Once my skin was fully cleansed, Monika used a gentle rejuvenation chemical peel to help improve the appearance of fine lines, dark spots and redness. Following this was electroporation (needleless mesotherapy) using the Zemits

RevitaCollagen. Electroporation was a new treatment for me, but one I found very enjoyable. The use of electrical pulses provided more efficient delivery of products into the skin cells.

Step five was 10 minutes of bliss (struggling not to fall asleep) using the Zemits LumiBetter LED red light, to reduce inflammation and boost the production of collagen. The LumiBetter is a cutting-edge device that merges advanced LED therapy with a soothing heating thermal mode to deliver exceptional skincare benefits. Next up was an oxygen infusion using the Zemits OxyTight Serum, a powerful synergy of peptides and hyaluronic acid to fight wrinkles and deeply moisturise the skin. The treatment was wrapped up with a finishing cream and all important SPF 50. I left the treatment with my skin looking bright, glowy and much less congested, especially around my problem areas of chin and nose!

Monika Hofmann, Monika Hofmann Aesthetics, Zemits UK Ambassador

How did you initially hear about Zemits and how long have you been using their products in your clinic?

About five years I’ve been using Zemits, as the Ambassador for Zemits if there’s anything new I’m always around, trialling and showcasing those products in the industry.

What is your specific role as the Zemits UK Ambassador?

As a Zemits Ambassador, I receive new devices early to conduct in-depth testing, evaluate their efficacy, and demonstrate real treatment results. I also develop case studies, write detailed reviews on machines and treatment protocols, and collaborate with the Zemits UK marketing team to create educational content. Additionally, I am often invited as a guest expert at professional events to share my experience and expertise with Zemits technologies. I actively participate in trade and beauty shows, exploring innovations and helping professionals

understand and choose the best solutions for their practice

How long have you been in the industry?

Over 10 years! I worked as a therapist in the beginning but I’m a very curious person and I’ve just worked on increasing my number of qualifications over the years. At the moment, I’m actually an assessor so I can teach people then mark their exams also.

You say you get to try a lot of lot of the new products that Zemits have, what is your personal favourite?

In my opinion, the best option and treatment, is Hydrodermabrasion, because everybody needs exfoliation so it’s instantly a bestseller! Even if we need to treat sensitive skin, we can with the different tips available from Zemits.

How easy is it to adapt procedures for different skin concerns?

It is so easy to combine the treatments, especially with the Zemits equipment.

Now we have the ampoule’s which have been created specifically for different skin types so we can treat both ageing and acne, for example, in one treatment. There are many opportunities to combine with the Zemits technology, it really is amazing.

Please discuss your experience working with Zemits.

In my opinion, Zemits provide the best customer service I’ve ever experienced! When I came to England I was in contact with multiple companies and I was always waiting to hear back from them in regards to emails or calls. When I met the Zemits team, they are on always on hand and asking an abundance of questions to find out what it actually was that I needed. My clinic is full of Zemits products because they work exceptionally well and for the price, I could not wish for anything better.

How to Handle…

Rosacea, affecting 1 in 10 people of Northern European heritage, is a chronic but treatable, skin condition that primarily affects the central face. We hear from Dr Mary Sommerland, Consultant Dermatologist and spokesperson for the British Skin Foundation, to understand how clinics and salons should navigate this.

What is Rosacea and how is it caused?

Rosacea is a chronic inflammatory skin condition, with the hallmarks being very sensitive and reactive skin that can feel tight and uncomfortable with many topical products, and persistent reddening of the facial skin, which can intermittently intensify (flush).

Nobody knows exactly why Rosacea develops. The most widely accepted theory is that it is due to an abnormal vascular response in the skin causing an increase in blood flow to the skin, which manifests as redness and flushing. This increase in vasculature causes swelling and inflammation, which, in clinical settings, presents as papules (spots), and as fixed swelling seen in people with Rosacea.

4 Major Subgroups

Erythematotelengiectatic: Most common form — flushing may be spontaneous or in response to a trigger, it may be asymptomatic or associated with a burning sensation. Many people

will also notice a number of thin blood vessels on the cheeks and nose.

Best treated by: Intense pulsed light for those with lightly pigmented skin and Nd:yag laser in those with brown and black skin tones.

Papulopustular: Dome shaped spots usually in the centre of the face. There are no comedones and the papules do not scar - this is what distinguishes it from Acne vulgaris.

Best treated by: Prescription topical Ivermectin is helpful for papular rosacea. If persistent, adding a low dose of oral antibiotics for 12 weeks can be beneficial. Phymatous Rosacea: Fixed swelling of different parts of the face including the nose and/or cheeks. This is thought to come from an increase in blood flow in the skin which leads to skin tissue enlarging and becoming distorted. Best treated by: A fractional ablative laser can help in Rhinophyma when the skin on the nose thickens. Low dose oral vitamin A can help reduce progression in certain cases; this drug requires careful doctor lead counselling and monitoring.

Ocular Rosacea: This is dry, gritty red eyes which can be very painful. It can overlap with the other forms of Rosacea.

Best treated by: Warm compresses can help reduce symptoms, or suggest clients to see an eye specialist as oral prescription medication may be required.

How should you treat skin differently with Rosacea?

Rosacea-prone skin can be very reactive, therefore a gentle, minimalist approach to skincare is crucial. Harsh cleansers, physical exfoliation and many liquid exfoliants, and alcohol-based products should be avoided. Instead, opt for a mild, non-foaming cream or balm cleanser, followed by a hydrating, fragrance-free moisturiser to reinforce the skin’s protective barrier.

Clients with rosacea should be encouraged to use a broad-spectrum sunscreen as UV exposure is a major trigger for rosacea flares. Sunscreens that mask redness with a slight green tint can be very helpful in people with lightly pigmented skin.

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Social Tips

Social media is a powerful tool, but without the right strategy, it can feel like you’re shouting into the void. The key? Creating the right mix of content that attracts, nurtures, and converts. Emily Ruse, Director of Bloom & Beyond studio, shares five types of content every skin clinic needs to turn views into bookings.

Educational content

Your potential patients are searching for answers long before they’re searching for a clinic. Skincare myths, ingredient breakdowns, treatment explanationsthese are all highly shareable and build credibility. Instead of just saying you offer microneedling, speak directly to your audience’s concerns - explain how it can help reduce acne scars, smooth fine lines, and boost collagen for firmer, younger-looking skin.

Answer FAQs that you hear in-clinicchances are, if your patients are asking, your wider audience is wondering too.

Before and after transformations (with storytelling!)

Before-and-after images are powerful, but too often, clinics post them without enough context. Don’t just rely on the photos!

Instead of posting: “Results after one session”, try:

“Emma had been struggling with acne scarring for years. After just one session of microneedling, her skin is already smoother, with a visible improvement in texture and brightness. With a full treatment plan in place, she’s excited to finally feel confident in her skin again!”

By adding context, you’re making the transformation relatable.

Behind-the-scenes and day-in-the-life content

People don’t just buy into treatments - they buy into you. Showing up on camera and giving people a behindthe-scenes look at your clinic builds familiarity and trust. This could be a day-in-the-life video, clinic tour, or even a ‘Meet the Practitioner’ post sharing your story and approach to aesthetics. If you feel awkward on camera, start

small. Use Instagram Stories to share snippets of your day, introduce your team, or show yourself setting up for a treatment. Over time, this makes you more approachable and builds rapport before patients even step through the door.

‘What to expect’ and patient journey content

One of the biggest barriers stopping potential patients from booking is fear of the unknown. They’re wondering, Will this hurt? How long is the recovery? What if I don’t like my results? Answer these questions upfront with content that walks them through the patient journey.

Create a series of videos covering:

• What happens during a consultation (show the process)

• Step-by-step treatment breakdowns

• How long results last and what

maintenance looks like This type of content removes hesitation and encourages patients to take the next step.

Call-to-Action Posts That Make Booking Easy

Many clinics struggle with converting engagement into bookings because they don’t give their audience a clear next step. You need to actively tell your followers what to do next.

Instead of “We have availability this week”, try, “Want personalised skincare advice? DM me ‘SKIN’ and I’ll send you a free skin health guide + consultation details.”

Use engagement-driven posts like polls, Q&A stickers, or commenttriggered DMs to encourage interaction.

www.bloomandbeyondstudio.com

Choose Wisely

In the information maze that is the skincare industry, clients often have a skewed idea of their ‘wants’, as opposed to their ‘needs’. With the help of industry experts, we discuss the importance of a thorough consultation and avoiding telling clients they are ‘wrong’, in order to build trust.

In an industry valued at approximately £27.2 billion, clients are undoubtedly going to feel confused or overwhelmed, and will sometimes just have the wrong idea about what they really need. The ease of information access online has only exacerbated this confusion, and, with TikTok acting as the new Google search engine for many, the spreading of misinformation may be here to stay.

This is where you, as industry professionals, save the day by helping clients to navigate what their skin may actually need, instead of what selfproclaimed experts are telling them they should want.

The initial step in avoiding confusion is a thorough consultation to make the most appropriate recommendations for both in-clinic treatments and homecare routines. Pam Cushing, Managing Director of Aspire & Co, official distributors of pHformula and Apeer UK & Ireland, acknowledged a successful consultation should consider, “budget, available tim and the complexity of their skincare routine, to avoid overwhelming clients.”

Pam continued, “A consultation is more than just a clinical assessment. It’s the perfect opportunity for the client and skin specialist to connect, build trust and allow the specialist to showcase their expertise. This foundation ensures a long-term relationship that supports the client’s skin health journey.

“Incorporating advanced tools like Apeer Beauty UK’s virtual AI skin scanner can significant enhance the consultation process. These devices offer a deeper visual analysis of the skin and ensure that you’re on the right track with your homecare recommendations.”

To Lisa Franklin, Skincare Expert, Clinic Founder & Product Innovator, a thorough skin consultation is more than a formality,

A consultation is more than just a clinical assessment. It’s the perfect opportunity for the client and skin specialist to connect.

as she noted, “It is an essential step in achieving outstanding results, building client trust and ensuring business success.” Building upon the steps shared by Pam, Lisa encouraged consultations to also include, “Medical history, a lifestyle assessment, discussion of client goals and, crucially, client education.”

While a consultation is crucial to set the groundwork for a successful treatment, it can also help foster trust and client loyalty, in turn improving salon profit. Laura Steventon, Head of Skin Rocks Pro, by Caroline Hirons, noted, “A good, outcome-oriented consultation with tailored product recommendations can also result in increased retail and treatment sales. So, getting this right benefits the client and the salon from start to finish.

“When therapists consistently provide educated, tailored recommendations, it creates a ripple effect of benefits. Clients continue to return when they see their results and feel that they are receiving expert care. This will ultimately benefit the reputation of the salon through ‘word of mouth’ referrals. When a therapist’s expertise is trusted, clients are also more likely to invest in long-term skincare plans, resulting in increased revenue.”

A skin consultation uses expert knowledge and professional insight to ascertain a treatment plan that is best to achieve specific needs, and Emily-Louise Varnfield, CEO of the LumiSKN Group, shared, “Consultations ensure that realistic expectations are set, allowing for the creation of a customised, resultsdriven treatment plan. This process encourages therapists to build long-term relationships with their clients, building authority, credibility and client returns.”

Getting back to the issue at hand, when clients come to see professionals, they are often inundated with information about products and treatments from social media, leading to a preconceived idea of what’s required. While some creators may possess genuine knowledge, many lack the actual scientific understanding, yet it is difficult to decipher between the two.

To avoid telling the client they are ‘wrong’ when asking for specific treatments, Emily encouraged, “Make sure to acknowledge and validate their concerns and keep a positive tone. Reframe the conversation as a discussion to not reject their request, but find the

When clients see tangible improvements in their skin, they are more likely to trust the skin specialist’s advice, leading to repeat bookings and retail sales.

best solution together. Use this as an opportunity to educate, rather than dismiss, explaining how the process of treatment will address their skin concerns.”

Lisa furthered this idea, sharing, “Telling a client they are ‘wrong’ can damage rapport. Instead, skin specialists should use a consultative approach, validating the client’s desires while steering them towards better solutions. When clients see tangible improvements in their skin, they are more likely to trust the skin specialist’s advice, leading to repeat bookings and retail sales. Additionally, a salon that prioritises personalised care enhances its reputation, differentiating itself in a competitive industry.”

It can be great when clients take a proactive approach to learning about skincare, but, with the rise of selfproclaimed skin experts, resources can vary massively in quality. Laura encouraged, “A therapist should lead with their expertise by providing a science-based skin assessment, using diagnostic tools if required, to visually demonstrate the client’s underlying concerns and true skin needs.

“Outright dismissing a client’s request can result in them not feeling heard and breaking down any initial trust, so therapists should take a collaborative approach. It’s important to acknowledge clients’ concerns and validate their research – after all they have taken a positive approach to skincare by booking a treatment.”

When feeling overwhelmed by the vast array of skincare information available, clients often come to experts for clarity, guidance and knowledge. Continued training and education ensures therapists are always able to provide the most appropriate and up to date recommendations when called upon. As such, Emily encouraged therapists to, “Attend industry conferences, workshops and webinars and keep up with scientific research and product developments,” in order to provide the most effective recommendations for their clients. This commitment to education not only benefits clients, but also elevates a salon’s credibility.

Laura also stressed the importance of using education to refine consultation techniques to enhance client communication and diagnosis, which can

Outright dismissing a client’s request can result in them not feeling heard and breaking down any initial trust.

ultimately help to maintain a therapist’s confidence in recommending cuttingedge solutions for modern skincare challenges.

By balancing client desires with expert knowledge, skin specialists can create meaningful, long-lasting relationships while maintaining professionalism and integrity. Ultimately, clients will always obtain skincare knowledge through one form or another, leading to a

preconceived idea of what they think they need. As frustrating as this may be, this is the perfect opportunity to place yourselves as experts in the field, and, in turn, benefit the reputation of your salon. By having a thorough consultation and understanding of what clients are really after, your ability to provide this will help build trust, loyalty and reputation, differentiating your clinic in a competitive industry.

The New Gel on the Block

Introducing Halo Gel Polish Plus, a premium gel polish range from Pure Nails. Created by nail technicians for nail technicians, Halo Gel Polish Plus offers all the pros of the original Halo Gel Polish with a refined premium formula creating easier application, better pigmentation and more product in the bottle.

Halo Gel Polish Plus offers a curated collection of 42 staple shades for your collection, alongside some new must-haves for nail techs looking to up their game. With more benefits and premium packaging, Halo Gel Polish is not only cruelty free and vegan, but also HEMA-free, DI-HEMA free and made in the EU.

What makes Halo Gel Polish Plus different from regular Gel polish?

Halo Gel Polish Plus stands out due to its superior formulation. Manufactured in the EU, it boasts an even higher quality formula that ensures long-lasting results and exceptional pigmentation. Plus, Halo Gel Polish+ is available in larger bottles, giving you even more product to work with!

Is

it

HEMA-Free?

Absolutely! Halo Gel Polish Plus is formulated without HEMA and is also TPO-free, making it a safer and more gentle option for your nails.

How long does it last?

When using the complete Halo Gel Polish Plus range, you can enjoy up to 4 weeks of perfect nails with proper prep and a standard gel manicure. For clients needing extra help with retention, the Halo Gel Polish Plus Super Base Coat can provide even better results.

What

is

the curing time?

Halo Gel Polish Plus is made in the EU with a completely new formula and ingredients. To achieve a full cure, the curing time is 60 seconds. We’ve

rigorously tested it with our current Halo lamps to ensure a perfect, thorough cure every time.

Can I use this with other regular Halo products?

While Halo Gel Polish Plus is part of the same Pure Nails family, it works best when paired with its own Base & Top Coat. We have six to choose from, so a wider range than our Halo gel now! However, you can still use it alongside other standard products within our systems, such as PoliBuild, Acrylic, and EasiBuild.

Why did you launch Halo Gel Polish Plus?

We wanted to make premium range with no concerns of HEMA and TPO. Letting

our customers rest easy when using our product range. Halo Gel Polish Plus is EU made, and designed by nail techs, for nail techs.

Why should I choose Halo Gel Polish Plus?

Our Halo Gel Polish Plus range is a premium product, made to create a seamless experience for you and your clients. It has been rigorously tested in salon environments to ensure you are getting what you pay for, transforming your nails one bottle at a time! You get even more for your money with the 12ml bottle size. We focused on perfecting pigmentation, and heightening quality with every set.

www.purenails.co.uk

Halo Gel Polish Plus Offers all the pros of the original Halo Gel Polish with a refined premium formula creating longevity in wear, easier application, better pigmentation, and more product in the bottle.

Secret Weapon for Business Growth

The beauty industry is booming, but also increasingly competitive. Attracting and keeping clients is now more challenging than ever. Enter PatientPerfect, a custom-branded rewards and membership app designed to make you more money and save you time. We sat down with Founder, Corinne Sawers to find out more!

What is PatientPerfect?

PatientPerfect enables you to stand up a custom branded rewards and memberships app for your beauty business. It’s a powerful tool that allows you to create and manage your own loyalty programs, membership subscriptions, referral programs, and targeted marketing campaigns, all within a seamless and user-friendly interface. It ensures your salon occupies the most valuable real estate out there - your clients’ mobile phones.

How does PatientPerfect help me make money?

Three key ways. It keeps your clients coming back to you, it gets them coming back more regularly and spending more, it also gets them referring friends and family.

That sounds amazing! How does it do that?

The app enables you to design your own reward programme, and clients love feeling valued. You can reward repeat visits, birthdays, referrals and more. Plus, personalized push notifications remind them of new treatments or special offers, keeping you top-of-mind.

How does PatientPerfect help create recurring revenue?

Smart salon owners are leaning into memberships. They are an amazing way to create predictable monthly revenue and get your clients in the door more regularly. PatientPerfect allows you to create and manage membership subscriptions.

Referrals are crucial. How does PatientPerfect boost new client acquisition through referrals?

Referrals are gold in this industry! PatientPerfect makes it incredibly easy for your happy clients to spread the word. The app includes a built-in referral program that rewards both the referring client and the new client with incentives. This encourages word-ofmouth marketing and turns your loyal clients into brand ambassadors.

What makes PatientPerfect different from other loyalty programs or generic apps?

First, it’s fully custom-branded. The app looks and feels like your business, reinforcing your brand identity. Second, it’s designed specifically for the beauty and aesthetics industry, with features tailored to your unique needs. Third, it’s more than just a loyalty program; it’s a comprehensive client engagement platform that integrates rewards, memberships, engagement tools and referrals into one seamless experience. Finally, our dedicated support team is always there to help you get the most out of the platform.

How easy is it to set up and PatientPerfect?manage

We’ve designed PatientPerfect to be

user-friendly and intuitive, even for those who aren’t tech-savvy. Our on boarding process is simple and efficient, and we provide comprehensive training and support to get you up and running quickly.

How can our readers work with you?

The best way to learn more is to visit our website www.patient-perfect.com or contact us directly at hello@patientperfect.com. We’d be happy to schedule a demo and answer any questions you may have. PatientPerfect is more than just an app; it’s a partnership that can help you take your business to the next level.

Hair

Colouring

Stand Corrected

Colour correction may be needed for a variety of reasons, from the dreaded box dye to a transformation that hasn’t gone quite to plan. We hear from Rebecca Emmett, Wella Educator, as she discusses how to successfully colour correct for clients with minimal damage, and the importance of managing expectations.

Consultation Time

The key to a successful colour correction is a strong foundation of consultation. You need to start “from the ground up” and build the story of where you are, where you want to be and how you are going to get there. This is where you first connect with your client and start to build trust, which is key to understanding each other, and how you manage expectations. This is the home of a key hairdressing mindset –under promise, then over deliver!

Strand Test

Otherwise known as “the lie detector”: No matter how strong our foundations, we can’t always know EVERYTHING about the hair’s history. We can use strand tests to give an idea of what we can achieve, how that is affecting the hair’s integrity and help to clear up any confusion on what is pre-existing. My top tip would be to strand test multiple pieces from different points on the head for a truer result.

Start a “Pre-Journey”

For most people embarking on a corrective journey, this would have been something that they have been thinking about, and you may have been discussing for a while. Utilise this time to put them on a prep journey to their correction. A series of protective or reconstructive treatments prior to the correction can help prepare the hair for the service. Avoid over colouring any hair in prior appointments if a colour correction is on the horizon!

Utilise Products and Techniques

Correcting can feel extreme sometimes – light to dark or dark to light is a big change - but that doesn’t mean that you need to be extreme with your product or formula just to get a change. The priority should always remain hair health. Working low and slow with any lightening formulas will help control lift, minimise damage and reduce over-exposing underlying pigments. When darkening, it’s important to choose recipes that work with the hair and the end goal – porosity and texture of the hair, as well as the intensity of your desired result, will lead you to specific product choices.

Plan Ahead

More often than not, correction is a journey not just a destination. From your consultation through to the end of the appointment, you need to be discussing and recommending homecare and treatments that are the most appropriate for the individual’s journey, as well as mapping out the journey and appointment schedule, if it is going to need more than one appointment. This feeds into expectation management, but also allows space for the hairdresser to analyse step-by-step, knowing that there is a future plan if the desired outcome isn’t achieved at stage one.

Brave the Change

Speaking from experience, I’ve always loved the idea of playing with my hair colour but never quite plucked up the courage. With this in mind, we’re exploring how to navigate colouring hair for clients who don’t really want their hair coloured and the importance of being transparent.

As someone who’s cut off 30cm of their hair in a very drastic change, why does colouring sound so daunting? Now I’m not talking about some exteme transformation, just looking a little more sun kissed, all year round! I’ve had the consultations, the colour analysis, even the appointment booked, but when it comes to it I just can’t pluck up the courage. Now I know this isn’t something I should be admitting to hairdressers, but the thought of constant upkeep, appointments and visible roots truly wasn’t something I could face.

At the heart of this issue, lies the importance of consultations and setting realistic expectations from the outset. Harry Andreou, Artistic Director of TONI&GUY Winchester, shared, “Honesty is absolutely essential when discussing hair colouring, I always ensure my clients fully understand the process, from potential damage to the upkeep and costs involved. By being upfront about these aspects, I help clients make informed decisions, which not only protects their hair’s health but also builds trust.”

To help facilitate the most effective consultation, Daniel Rice, Colour Director and Owner of Daniels Salon, discussed the importance of being factual and logical about hair and suggesting achievable solutions. Daniel shared, “Find out what the client doesn’t want and then work towards what will make the client happy by finding a realistic target shade. Lifestyle is often overlooked these days, but it is such an important factor, so get to know how much time clients are prepared to spend on maintaining colour and take home products.

“Being honest with clients about hair, what results should be expected and the length of time the colour is expected to

Lifestyle is often overlooked these days, but it is such an important factor, so get to know how much time clients are prepared to spend on maintaining colour and take home products.

last, is the transparency clients want and should get from a professional colour technician.”

Looking at it from a business standpoint, while hair colouring can be a great source of income for salons, Carol Ritchie, Owner of Carol Ritchie Hair, discusses the importance of striking a balance between generating revenue and building trust. Carol shared, “Clients often walk into the salon envisioning vibrant colours, but it’s our job to make sure they fully understand what that entails. By discussing what it takes to maintain their looks, we empower them to make informed choices and truly appreciate the value of our services.

“Being transparent about the colouring process helps build loyalty, making clients more likely to return. I always encourage follow-up consultations to check in with clients, allowing them to express their thoughts and solidify their relationship with the salon. When clients embrace our expert recommendations, they end up with healthier hair, leading to greater satisfaction and loyalty. For salon owners, this approach not only nurtures solid relationships with clients but also helps sustain business growth.”

Harry supported Carol here as he shared, “Long term client relationships should never be sacrificed for short term gains. I make it a point to educate clients about the maintenance required for their chosen colour. By explaining the benefits and potential drawbacks openly, I not only manage expectations, but also ensure repeat business, as clients appreciate the honest advice.”

For those, like myself, hesitant to commit to a full colour change, Harry recommends techniques such as freehand balayage to provide a natural effect without conspicuous regrowth, and shared, “I often recommend techniques using more than one depth and tone within the application to create interest. I find that this approach not only meets their desire for change, but also minimises the stress on their hair, making it a win-win situation.”

Carol recommended an alternative approach for change and shared, “Techniques such as face-framing highlights can offer stunning results without the stress of constant upkeep, temporary colours also allow for experimentation without long-term

I often recommend techniques using more than one depth and tone within the application to create interest.

commitment.” Daniel offered a similar approach for those wanting low maintenance changes and noted, “Clients wanting to achieve softer results can always opt for highlights throughout the interior or an ombre effect as an introduction that could be 2-4 shades lighter.”

Whilst colourists can create beautiful, natural shades in the salon, a large proportion of the maintenance and preservation of colour falls to the clients and this is where salon retail can be of assistance. Carol encourages clients to invest in high quality salon products to protect colour and shine as he shared, “After an appointment, I love sharing tips for at-home care that will help extend the life of the colour. Simple suggestions like using sulfate-free shampoos and UV protectants really do make a difference.

“This is where salon retail comes into play! By offering high-quality products in salon, we can equip clients with the right

tools while also boosting our revenue.”

Harry further recommends clients to invest in high quality salon products to protect the colour and reiterates your position as experts as he noted, “Salon retail plays a crucial role as not only does it provide clients with the right tools to care for their hair, but also reinforces the professional advice they receive during their appointment.”

Ultimately, by offering transparency, salons can set realistic expectations and foster an environment where clients feel supported and confident in their choices. With an abundance of modern techniques available to create subtle changes, change doesn’t have to be scary! As every head of hair is different, the skill is imparting this information confidently to the client to help them achieve the best results expected. Now I guess it’s time for me to heed my own advice and brave the (subtle) change!

The Chic Cut of the Season

With the classy voluminous bob being a real people pleaser and firm salon favourite, Denman brushes share their step by step to achieve this soft, flowing bob with their high quality, UK made brushes for every hair type!

Characterised by its simplicity and refined appearance, the old money bob is clean and structured. Featuring as the poster girl for the ‘quiet luxury’ trend, this style focuses on clean, sharp lines and strikes the perfect balance between structure and movement.

Exuding sophistication and timeless luxury, the old money bob was born

Products Used:

- Light mousse

- Denman D4-9 row original styler

- Denman D38 detangling & styling paddle

- Denman DHH3 head hugger

- Medium hold hairspray

- Denman D81M style & shine brush

- D91 backcomber

out of the broader cultural shift towards understated luxury. This being said, the style itself thrives on simplicity. So, steer clear of overloading with products to avoid any stiffness!

With the help of Denman brushes we share how to recreate this bob in a salon environment for the perfect, quality finish. Sold in over sixty countries

worldwide, Denman help to deliver everyone’s individual hair goals. Their commitment to continually developing new products and supporting creativity ensures that Denman is still the musthave hairbrush for whatever the hair need!

Hair by: Josh Woodman. Photo: Liam Oakes. Tools: Denman Professional

Finished Look: The result is a long-lasting full bob shape with soft flowing movement.

Step one

After applying a light mousse, the hair is sectioned into four. Beginning at the nape, using a Denman D4 9-row Original Styler, the hair is dried through to smooth and create a bend at the ends.

Step five

With both sides completed, begin working on the front hairline sections. Using a Denman DHH3 Head Hugger, pull the hair forward and down to smooth and create maximum root lift.

Step two

Moving up the back of the head, sections are overdirected with tension to straighten and add root lift. Continue up the head.

Step six

Dragging the roots up, wrap the entire side section around the Denman DHH3 Head Hugger at a slightly forward angle, heat and cool to create curved bend.

Step three

For the crown and top sections, switch to a Denman D38 Detangling & Styling Paddle to smooth and add shine.

Step seven

The top and front sections are lightly backbrushed using a D91 for a little texture and hold.

Step four

Again, taking sections, begin working on the sides. Continue using a Denman D38 Detangling & Styling Paddle, smooth the section ensuring that you create the same level of root lift as the adjoining back section.

Step eight

Using a medium hold hairspray and a Denman D81M Style & Shine brush the hair is brushed through taking care to avoid removing the back-brushed sections and adding gloss to the perimeter.

Phorest 2025 Salon Owners Summit

The Phorest 2025 Salon Owner Summit, held at the Royal Convention Center in Dublin, Ireland, was an overwhelming success, setting new records and exceeding expectations. With over 650 attendees, the Summit marked its largest turnout to date, cementing its place as the premier event for salon owners and industry professionals across the globe.

The Summit featured an exceptional lineup of speakers, all leaders both in and outside of the salon and beauty and medspa industry, who shared invaluable insights and actionable strategies. From innovative trends and marketing tactics to personal development and business growth, the sessions offered something for everyone in attendance.

Here’s what Phorest’s clients and the CEO had to say about this year’s event:

“Sassoon has always been dedicated to excellence and innovation, and it was incredible to see so many salon professionals come together at the Salon Owners Summit to share knowledge and push the industry forward. The Summit is a testament to the strength of our community, and Phorest’s commitment to helping salons not just survive, but truly excel,” said Geri Padalino, General Manager, House of Sassoon.

“The Salon Owners Summit is a truly unique event that brings together the best minds in the industry. It’s not just about business growth but about fostering a community where salon owners can inspire and uplift each other. Phorest continues to lead the way in supporting salons to thrive, and this year’s Summit proved just how powerful that collective energy can be,” said Toby Dicker, Co-Founder & Managing Director, The Chapel Group.

The Salon Owners Summit was an incredible experience—insightful, inspiring, and a brilliant opportunity to grow both personally and as a team. Having my team there made it even more meaningful, and the sessions on motivation and mindset were truly

invaluable. Phorest’s ethos aligns so well with our values at The Farmhouse Sanctuary, and I’m already looking forward to 2026! Naomi Cartwright, Founder and Owner of The Farmhouse Sanctuary.

“We’re thrilled with the success of this year’s Summit,” said Ronan Perceval, CEO, Phorest Salon Software. “The energy in the room was palpable, and it’s clear that the community we’ve built over the years is stronger than ever. Our attendees were engaged, motivated, and ready to take their businesses to the next level. Our theme this year was ELEVATE; from our keynote speakers, to our workshops, and Phorest teams future features shared exclusively with our guests, this weekend ensured we are supporting our customers with the tools they require to elevate their business in 2025.”

This year’s Summit saw an incredible

display of community spirit, bringing together a diverse group of salon owners, industry leaders, and innovators. The event was an extraordinary opportunity for attendees to connect, learn, and grow together in an atmosphere charged with inspiration and excitement. The lineup of speakers inspired and excited the audience with take-home business advice, including: Ronan Harrington, a resilience expert, discussed cultivating high-performance salons while preventing burnout. He emphasised balancing stress and recovery for sustained energy and success. His takeaway: create emotional connections with clients to build trust and ensure lasting impressions.

Breaking Barriers: Panelists Winnie Awa, Dija Ayodele, Keya Neal, and Tendai Moyo addressed the need for diversity and inclusion in beauty. They highlighted the UK’s lag in textured hair

education and stressed the importance of integrating diversity into training, investing in Black beauty, and making inclusivity a core business strategy.

Ken Hughes, a consumer behaviour expert, discussed how customer experience (CX) drives brand success. He emphasised creating emotional connections and fostering loyalty by focusing on authenticity, intimacy, and belonging. Ken urged businesses to invest in staff experience to build a loyal community, focusing on meaningful, delightful customer interactions.

Dr Anne-Marie Imafidon MBE, a social entrepreneur and computer scientist, explored AI’s role in shaping the future of work, stressing curiosity and diversity as key drivers of innovation. She discussed how underrepresentation in tech leads to biased, unsafe outcomes, emphasising the importance of inclusive perspectives.

Dr Imafidon encouraged embracing AI for empowerment, wellbeing and inclusivity.

Peigin Crowley, founder of GROUND Wellbeing, shared strategies for managing burnout. Drawing from her massage therapy background, she discussed balancing stress and emotional well-being. Peigin stressed that maintaining a healthy work-life balance is key for sustainable growth.

Daniel Mason-Jones, celebrity stylist and mental health advocate, discussed building healthy salon teams. He focused on the importance of addressing mental health, especially for leaders, and fostering open communication. Daniel stressed empathy, setting boundaries, and supporting Gen Z, outlining how compassionate leadership contributes to a thriving salon culture.

Kati Whitledge, founder of mya, highlighted how marketing is key to attracting and retaining clients. She compared marketing to a romantic relationship, focusing on communication, connection, and understanding. Kati stressed the importance of strong SEO, lead generation, and nurturing client relationships through consistent engagement to build trust and long-term loyalty.

The two-day programme also consisted of workshops with Michael Yost, President of Strategies, to help you lock your business potential. Ryan Power, co-founder of Salonology, shared insights into breakthrough formulas for personal and professional success. Alongside Phorest Senior Talent Acquisition Partner, Áine Solon, who shared her thoughts on mastering recruitment for salon success. The Phorest team also hosted a workshop focusing on Medi-Aesthetics Software Developments that will help understand

salon owner challenges and build tailored solutions.

Salon owners also had exclusive insights from the Phorest team about forthcoming Phorest features that will be rolled out in 2025 to help elevate their business. Guests also had a good craic at the networking events, including the energetic and entertaining Bingo Lingo game and dance event, a VIP dinner, walking tour of Dublin, and closing Summit drinks night.

“We’re also grateful to our amazing partners, including Vish, Dermalogica, and Mya, who helped make this event a truly special experience for all involved,” said Ronan. “Their support helped create a fantastic environment that encouraged collaboration and growth. We can’t wait to welcome more salon owners and professionals to Dublin for another incredible experience in 2026,” concluded Ronan.

Looking ahead, the Salon Owners Summit is already preparing for its next edition. Tickets are now on sale and already selling fast. The 2026 event is confirmed for 25th-26th January 2026, returning to the Royal Convention Centre in Dublin. With limited capacity, we recommend booking early to avoid disappointment:

www.salonownersummit.com/tickets

For more details on the Salon Owner Summit, including highlights from this year’s event and registration information for 2026, please visit www.salonownersummit.com

www.phorest.com

What’s Hot?

There’s no better way for clients to embrace spring than with a little hair transformation. As we enter a new season, we hear from Brooke Bohan and Charlie Double, colour directors and coowners of FOUR London, as they discuss the hottest trends and popular colours on the horizon for the next few months!

With colour technology forever evolving, we feel it is important to collaborate with the colour houses, who themselves keep ahead of the game, as we can learn a lot from each other! On a recent trip to the Wella laboratories, we had the chance to don our aprons and be ‘students’ for the afternoon, working alongside the team there. It was a fun and constructive exercise, experimenting with different tones and colours. We took in some of our own ‘hero’ shades to compare, and the results achieved were pretty impressive. This is what is so exciting about the hairdressing industry; it never stands still—and nor do we!

Colour Blocking the hair seems to be the newest trend to reach us this spring, complementing the muted tones of most designers ‘Look Book’. Whilst celebrities are rocking deep olive

greens, flat browns, and even the trend for muted neon yellow, it’s important in the salon to keep it ‘real’ for our clients, and there are many ways of doing that without compromising the results they are looking for. Clients love to be ‘on trend’, and so do salons.

Balayage be gone?

We have definitely seen a shift away from requests for ‘strong balayage’ to a more subtle melt of colour textures, which works brilliantly with this season’s fashion trends for earthy colours. Soft clay brown tones gently diffuse together to create the appearance of block colour, but without the harsh look of a flat tint. This can be achieved by using a technique we have perfected, which we refer to as ‘foilyage,’ applying slightly lighter and darker shades of the same tone…i.e., 5.7, 6.7, and 7.7… melted together to create a clay brown effect.

Do blondes really have more fun?

‘Flaxen’ Blondes are going to explode this season - not yellow or ash but more of a subdued pale blonde. A slight regrowth always works best with this, which we achieve by carefully melting different depths of the same shade or applying a solid tint over a few prelightened sections of hair, leaving a little shadow of root to work with the skin.

Turning to terracotta

Reds and coppers are still going strong into spring, but we like to take the edge off them by working with the earth trend and adding a grey/ash base to our usual formula. Whilst this might sound contradictory, it gives a more updated, strong statement…think terracotta, not orange!

Seamlessly Beautiful

In this editorial, we hear from Naturyl Extensions as they discuss their innovative invisible wire hair extensions as a game-changer in the industry and the benefits this could bring to your clients.

Please introduce us to Naturyl Extensions and what it strives to achieve.

Naturyl extensions are 100% human hair invisible wire extensions, designed to give clients an instant, fuller look. The magic of invisible wire hair extensions lies in their innovative design. The extensions feature a thin, discreet wire that sits atop your head, carefully hidden beneath your natural hair, providing the support needed to secure the extensions in place. In the ever-evolving world of hair extensions, our invisible wire hair extensions have emerged as a game-changer, offering a seamless and natural way to enhance clients hair length and volume.

How

do Naturyl Extensions differ from others available on the market?

Without a doubt, we differ due to the quality of hair used. We get daily positive feedback on how soft and silky our hair is, as well as how well thought out our extension designs are. No detail is missed. For example, we have Velcro clips that can be optionally used on the invisible wire extension, which means our extensions cater to all types of customers.

You

mention an invisible wire; what are the advantages of this over clip-in extensions?

In place of traditional clip-in extensions, the invisible wire from Naturyl Extensions has a multitude of advantages. Unlike clip-ins, the invisible wire does not pull on your roots, reducing the risk

of damage to your client’s natural hair. Naturyl Extensions are also much more comfortable to wear, providing a seamless, lightweight feel. Existing hair is also protected, meaning clients natural hair can remain healthy. On the topic of healthier hair, unlike clip-ins, the wire doesn’t need to be placed in the same position every time, allowing areas of your client’s hair, perhaps previously under tension, the ability to recover and remain healthy.

What benefits will stocking ExtensionsNaturylbring to a salon?

This product is ideal for customers who are not interested in traditional hair extensions but are open to the idea of a quick, easy alternative. Our extensions will appeal to a wider range of your customers and help improve that bottom line.

Highlights include an attractive margin, low MOQ, and extensions that can be applied and removed in 30 seconds, making them easy to install and still a chargeable service. Extensions are 100% human hair, meaning existing hair is protected and available in a range of lengths: 12”, 14”, 16”, and 18”. As a UK-based company, shipping is quick and reliable within 24 hours and has no additional import fees.

How can our readers work with you?

Simply drop us an email at info@naturylextensions.com with the subject “stocking your extensions,” and we’ll send over our wholesale price list and product range. www.naturylextensions.com

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Knowledge is Power

Dedicated to fostering career growth and professional development within the hair, beauty, and aesthetics industry, we hear from ProQual as they discuss their commitment to responsiveness and collaboration to keep them at the forefront of industry qualifications.

Please introduce us to ProQual and what it strives to achieve.

ProQual AB Ltd is a recognised and approved Awarding Body, accredited by Ofqual to develop and award qualifications. Our mission is simple: to provide high-quality, accessible, and effective vocational qualifications that empower learners and support training providers, colleges, employers, and the voluntary sector. Above all, we are passionate about vocational training and the transformative power of education. We believe that the right qualifications can open doors, change lives, and strengthen industries.

Please discuss how ProQual continuedsupportsprofessional development in the industry.

We offer a diverse range of qualifications, designed to support learners at every stage of their journey—from entry-level training to advanced expertise. Whether individuals are just starting out or seeking to enhance their skills, ProQual ensures that learners have access to industryrelevant, high-quality training that aligns with professional standards.

For those looking to transition into aesthetic practice, we offer a dedicated knowledge-based qualification that serves as a perfect starting point for new entrants and career changers.

What

makes ProQual different from other awarding bodies?

At ProQual, we believe in breaking down barriers to education and making high-

quality qualifications accessible to all. Unlike many awarding bodies, we don’t charge yearly fees or require minimum registrations.

Our commitment to responsiveness and collaboration sets us apart. We actively listen to feedback from training providers, employers, and industry professionals, using their insights to refine our offerings and develop new qualifications that meet evolving industry needs.

ProQual is also proud to offer exclusive qualifications that can’t be found elsewhere, such as our Level 6 in Non-Surgical Fat Reduction. Our proactive approach means that if there’s a treatment or service that deserves regulated recognition, we’re ready to work with industry experts to make it happen.

How do ProQual ensure their training remains up to date?

At ProQual, we are committed to maintaining the highest standards in vocational training by ensuring our

qualifications remain current, relevant, and aligned with industry developments. To achieve this, we collaborate with subject matter experts—many of whom run their own training centres, to help shape our qualifications to reflect realworld needs.

Our qualifications are also built on the latest version of the National Occupational Standards (NOS), ensuring they meet the most up-to-date competency requirements set by the sector.

Additionally, we maintain regular contact with HABIA, the governmentrecognised standards-setting body for the hair, beauty, and aesthetics industry. This ongoing engagement allows us to stay informed about emerging trends, regulatory updates, and industry shifts.

How can our readers work with you?

Get in touch via enquires@proqualab. com or 01430 423822, from there our team will work with you to answer any questions you might have and we’ll be with you every step of the way.

ProQual AB, a leading Awarding Organisation, is driven by passionate professionals committed to meeting employers’ needs through flexible, high-quality learning.

We serve training providers, colleges, employers, and the voluntary sector, offering adaptable qualifications that align with industry standards.

Dedicated to continuous improvement, we ensure our qualifications stay relevant and rigorous, empowering individuals for success in a dynamic global economy.

Introducing our latest launch in Hair, Beauty, and Aesthetics - offering up to 70 Ofqual-regulated qualifications, from beginner to advanced.

And we’re not stopping there - Phase 3 arrives this spring, bringing even more to cover the full spectrum of the beauty industry.

Stay tuned for the next big step in beauty education!

The Fellowship Focus

Welcome to our regular Fellowship Focus, where we catch up with the team after a jam-packed month to discuss their antics, from celebratory afternoon teas to the introduction of new scholarships.

Fellowship for British Hairdressing Winners Afternoon Tea

Following one of the most memorable Fellowship Luncheons to date, the winners of this year’s Fellowship Art & Commerce Awards and medal recipients reunited at the annual celebratory event, which was held for the first time at Browns in Covent Garden.

Over 70 of the Fellowship’s award winners and medallists attended, being welcomed by familiar faces from the Fellowship Executive Board and Head Office. Coming from across the UK and being brought together by the Fellowship, the guests enjoyed an informal networking session followed by some welcome drinks before being welcomed by President Ashleigh Hodges.

“The whole Fellowship team and I are delighted to welcome you all to our winner’s lunch – a day which celebrates you lovely lot as the winners and medallists from this year’s Luncheon and Awards. The last year has been incredibly memorable for everyone involved within the Fellowship and you have been recognised not only for your passion and success within the industry but for being an integral part of the Fellowship itself. We are delighted to have you with us on this new journey as we look to the future of the Fellowship.”

A fabulous afternoon tea was served with a selection of scrumptious sandwiches and pastries. The champagne flowed as attendees caught up with one another, enjoying an afternoon of informal networking, discussion and catching up with old industry friends.

The AnnouncesFellowshipOne-Of-AKind Stage Scholarship

Industry icon, Ann Herman is renowned for being the toughest critic when it came to artists performing on stage – having no problem when it came to letting hairdressing icons know how they could improve their stage presence and overall performance.

Ann spent decades producing and running the highest quality live events for the Fellowship for British Hairdressing, having been involved in the organisation for more than 40 years. To honour the hard work and dedication portrayed by Ann over the years, the Fellowship have announced the launch of their latest scholarship – the Ann Herman Scholarship.

The Ann Herman Scholarship will explore the art of mastering stage work,

helping the recipient of the scholarship to become confident whilst working on stage, whether it’s in front of 5 or 500 people! The winner of the scholarship will learn key presenting skills and techniques from industry professionals, learning how to connect and captivate an audience, and most importantly, keep them engaged throughout the show.

Applications open on the 3rd of March 2025, and will close on the 14th of April 2025. Auditions will take place on the 22nd of June 2025, where candidates will be interviewed in front of a judging panel on stage at HAIRCON at the 02 Victoria Warehouse in Manchester.

Commenting on the launch of the Scholarship, Ann Herman said: “I’m honoured to have a Fellowship scholarship named in my honour – this is truly special. For many years, I have had the privilege of being in a position to help young hairdressers carve their career and I enjoyed every minute of it. For my ‘legacy’ to live on through this scholarship means the world. Thank you Fellowship for the opportunities that it has given me.”

Fellowship Commercial XChange

The Fellowship for British Hairdressing hosted their annual Employers Engagement Evening, where serves as an opportunity for industry professionals to come together to discuss the future of the hairdressing industry.

The event which took place at West Suffolk College - a long-time partner of the Fellowship and the organisation’s

first Centre of Excellence - was led by a star-studded panel of guests who debate topics such as training and development for students and the changes to qualifications that would directly affect colleges and salons. The panel of experts ranged across both industries, where over 50 guests from regional business owners, industry employees, regional educators and awarding bodies, shared knowledge, and information to support and strengthen the education offered at The Academy of Hair & Beauty Studies at West Suffolk College.

The panel included: Barry Stephens CEO Fellowship for British Hairdressing,

Simon Shaw Wahl Global Artistic Director and Fellowship Head of Education, Tina Robinson, Global Education Sales Manager for Sassoon Connect and James Greaves, Creative Operational Director at Sassoon Academy.

Commenting on the success of the event, Barry Stephens, CEO Fellowship for British Hairdressing said: “The partnership between the Fellowship and West Suffolk College is crucial for the growth of both organisations – aiding in the development and nurturing of the next generation of the hairdressing industry through our Finishing School and West Suffolk College EXPO. Our annual Employers Engagement Evening plays a vital role in the discussion surrounding the future of the industry, whilst giving us the opportunity to listen to those will be directly affected by changes and recognise what members require to evolve their skills and grow.”

Top Tips for the Perfect Wig Fitting

The Little Princess Trust helps to restore the confidence and identity of almost 2,000 young people every year by providing them with a free, real hair wig. Here, the charity’s specialist wig fitter, Liz Pullar, explains exactly what is needed to ensure children with hair loss receive the very best service.

Importance of measuring

Making sure the wig is comfortable and fits securely is crucial for a young person’s confidence. Our wigs are lightweight and adjustable to prevent irritation or discomfort.

Professional consultations before wig fittings should always include the taking of accurate measurements while expert advice can also be given on the type of wigs available.

Measuring for the correct fitting is an absolute must as this reduces the risk of the wig moving which is essential for daily activities, especially when the young person is at school or college or when socialising with friends.

Finding the right style for each individual

Selecting a style and colour that aligns with the young person’s age and personality is essential. A natural

look that mimics their original hair, or something they feel reflects their personal style, can boost self-esteem.

There is a responsibility on the wig fitter to fully explain the styles that can be achieved with each wig to manage the expectations of both parties and avoid disappointment.

Providing emotional support and education

It’s so important to provide emotional support and education on how to care for the wig.

Working with a specialist who understands the unique needs of young clients with hair loss means the wig fitter can provide tips on maintaining the wig and also advise on any adjustments needed as the child grows. Showing young people how to wash, style, and store a wig can help give the young person ownership and more independence.

Need for Privacy

A young person experiencing hair loss may feel self-conscious or anxious about wearing a wig and so it is understandable that they do not want strangers to see their wig fitting. Creating a private space in a salon is a major priority and we also recommend covering any mirrors until the wig has been fitted and styled.

The Little Princess Trust provides real hair wigs, free of charge to children and young people who have lost their hair to cancer treatment and other conditions. The charity also funds childhood cancer research.

Visit www.littleprincesses.org.uk to find out more.

Liz Pullar is a specialist wig fitter for The Little Princess Trust.

The charity offers wigs in a range of colours and sizes to children and young people with hair loss.

ELEVATE YOUR IMAGE WITH LUXE WORKWEAR SOLUTIONS

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Discover more at www.grahamegardner.co.uk @gguniforms | @grahamegardneruniform

PRODUCT FOCUS

24K Waxing Magic

The 24K Collection was conceptualised on the principle of having a high-quality foundation with the addition of a bespoke selection of active ingredients. Providing each product within the range with premium levels of function and performance.

The 24K Collection enables beauty businesses to tailor treatments specifically to the needs of the client, without compromising on the quality of the results. Whether it’s facial waxing, clients with sensitive skin or those with a vegan lifestyle, your salon will be ready to exceed all expectations and become THE beauty hotspot to visit.

The 24K Collection consists of 2 strip waxes, Golden Touch and Platinum Pearl, and 2 hot waxes, Charcoal D-Tox and Pear Perfection. www.hiveofbeauty.com

CENTRED Unveils New and Improved

Tender Love and Hair

CENTRED has reformulated its best-selling Tender Love and Hair supplements to include prebiotics and probiotics for even more powerful hair, skin, and nail support. The revamped supplements are now also housed in sustainable, luxury glass jars to align with CENTRED’s commitment to eco-friendly practices. Key additions to the formula include Lactobacillus Reuteri, a specific strain of probiotic that supports hair growth and the scalp microbiome as well as having gut health benefits, and prebiotics that work in synergy to enhance nutrient absorption, promoting better hair growth and overall wellness. www.wearecentred.com

Redefine Blonde Haircare

Answering the needs of hairdressers and end consumers alike, the new BLONDME Care range offers a revamped portfolio, featuring the cutting-edge BONDFINITY

Technology for permanent hair repair.

The new BLONDME Care portfolio from Schwarzkopf Professional empowers hairdressers to become the Authority in Blonde, offering indulgent postlightening repair services and complementary at-home care routines their clients can use to keep their blonde hair looking and feeling its best. Whether hair is fine, coarse, or somewhere in between, the deeply nourishing and non-overburdening formulas are suitable for all blonde hair types, creating a holistic portfolio that answers every blonde haircare need, both in the salon and at home. www.schwarzkopf-professional.com/gb/en/care/blondme.html

Scalp Hydration

Skincare inspired plant-derived ingredients and Aveda’s newest hydration technology take scalp comfort and hair care to a deeper level.

Aveda, the purpose-driven pioneer of plant-derived, highperformance hair care has launched its latest scalp treatment, thoughtfully designed to target scalp discomfort due to dryness. The NEW Scalp Solutions Hydrating Scalp & Hair Masque is powered by Aveda’s Biotech Naturals Moisture Recharge Technology to replenish scalp’s moisture barrier by 77% with skincare grade hydrators. This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother. www.aveda.co.uk

Gigi Aesthetics was founded in 2020. Since then our founder, Georgia has trained with the best doctors and cosmetologists in the country, perfecting her skills and safety.

We offer treatments and training for complete beginners to medical professionals. From NAD IV drips, to contouring packages, to Pharmaceutical grade skin treatments Gigi Aesthetics is a one stop shop for all aesthetic treatments.

‘My aim is to provide a training academy where safety, knowledge and precision is key. All of my students get on going support even after they walk out the door - safety is everything.’

Sustainability Solutions

With the help of the Green Salon Collective and their Green Libertines Hannah Cowell and Sam Caldwell-Smith, we discuss the importance of reducing excess water use in salons.

Hannah Cowell, Butchers Salon @butcherssalon

Water is essential for a salon to run smoothly, but it’s important to conserve it wherever possible. If you’re looking for ways to cut down on water usage without compromising the client experience, here are some tips to get you started. Initially, you should monitor your current water usage in the salon and determine where water is being used unnecessarily.

The shampoo basin is probably the biggest opportunity for cutting down your water usage, but there are also easy ways to combat this, such as installing water-efficient taps to help reduce the amount of water you use without reducing water pressure. Washing hair can use up to 2 gallons of water; eco taps typically reduce the water used by up to 65%!

Make sure that taps are turned off when you are not using them (the same applies for being at home) and try to educate your guests on how to wash their hair and how often. Increasing the amount of time in between washes and using a dry shampoo on no-wash days is a great way to save water. If you have plants in the salon, use leftover water from drinks to water the plants!

Lastly, using compostable towels reduces the amount of water, time, and energy for laundry. So not only saving water, but it’s also more cost-efficient when you’re only using 1 towel per guest. Overall, educating yourself, your team, and your guests to make small daily changes can significantly impact your water footprint and help the planet.

Saving water in the salon starts with the consultation for me; we’re all so easily drawn into our usual habits of just discussing the haircut and passing our guest over to the assistant for their usual two shampoos, conditioner, or treatment. Taking the time to see where your guest is on their wash cycle can elevate your consultation and start the conversation about home care, scalp conditions, lifestyle, styling tips, and, most importantly, saving water!

We all use salon-quality, high-performance products in the salon, but does your guest really need two shampoos today? Do they even need a shampoo at all? If so, maybe consider a simple investment into some EcoHead taps for your backwash to reduce water usage significantly.

Taking ownership of your consultation is a great way to show that extra bit of care for your guest and the planet. Use the consultation as a great entry point to start a conversation about what other eco initiatives your salon does and reinforce why they choose to continue to visit your salon!

Sam Caldwell-Smith, BA1Hair @ba1hair

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