Campaign toolkit International Day of Peace

CAMPAIGN TOOLKIT

INTERNATIONAL DAY OF PEACE “Enforcing Peace Against Racial Violence” SEPTEMBER 2017

Background The International Day of Peace was established in 1981 by unanimous United Nations resolution and declared to “commemorating and strengthening the ideals of peace both within and among all nations and people.” Peace seeks to create a world free from violence and injustice as a lasting and sincere support of and for the people of the world. Therefore, peace must be constructed in the minds of everyone.

Peace is so long in the making and must be preserved. The tragedy happening recently in Rakhine, Myanmar is a coercive and aggressive violence toward particular racial group. The conflict has caused 92.000 refugees since January 2017, thousands of them ran across to Bangladesh, and the remaining flee across the sea to reach Indonesia, Malaysia, or Thailand. The total number of Rohingya refugees and internally displaced Rohingya in the region is estimated at 420.000 and 120.000 respectively. 1This tragedy must become a remorse that is taken as a turning point from our silence to an act against the violence and injustice, not the evildoers, because in terms of a conflict, both side are victims of their own actions and intentions which has been wronged by one facet of life. The negativity caused by those events must be confronted with a bigger positive impact.

This year, the International Day of Peace conducted by SCORP-CIMSA will focus on engaging and mobilizing people throughout social media to show support for peacekeepers, racial violence victims, and refugees. Considering that, a proper nation-wide celebration would promote our ideals of peace, create a pressure against violence and injustice, alleviate the tensions, and break the cycle of Tan, Vivian. Over 168.000 Rohingya likely fled Myanmar since 2012 – UNHCR report. [online] Available at: http://www.unhcr.org/news/latest/2017/5/590990ff4/168000-rohingya-likely-fledmyanmar-since-2012-unhcr-report.html?query=Rohingya [Accessed 12 Sept. 2017].

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retaliation. Also through this campaign, SCORP-CIMSA would like to promote the crowdfunding (https://kitabisa.com/cimsabanturohingya) made to raise the fund for addressing the issue of hunger, infant and child morbidity, clean water access, and intensely stressful living conditions among those who suffers from this conflict.

Aim Promote the ideals of peace, create a pressure against violence and injustice, alleviate the tensions, and break the cycle of retaliation. Show support for peacekeepers, racial violence victims, and refugees in Rohingya tragedy.

Objectives •

Explain the principle of peace

•

Explain the importance of conserving peace

•

Explain the principle and practice of nonviolence value

•

Sensitize the public against current racial violence

•

Promote and encourage people to give action/real movement to defend peace against violence and injustice.

Key Messages #CIMSABantuRohingya & #InternationalDayOfPeace

Duration of Campaign 17 September 2017 – 23 September 2017

Target Audience •

Parents

•

Youth

•

Students

•

Teacher

•

Government

Campaign Strategies This year, the International Day of Peace conducted by SCORP-CIMSA will hold a social media campaign that participated by locals. We will also release some infographic about racial violence and nonviolence principles based on reliable data that we have to educate our target audience.

International

Day

of

Peace

Twibbon

can

be

downloaded

on

bit.ly/IDoP2017Twibbon Twibbon rules: 1. Twibbon will be used within the period of September 17 until 23 as a mean to boost up the crowdfunding effort along with the upcoming campaign celebration of International Day of Peace, 21 September 2017.

2. Picture to be used is a close up face picture in order to emphasize our personal concern towards the issue of racial violence and its crisis.

3. Picture to be used must be filtered in black and white to match the twibbon colour palette.

4. Picture to be used must come with high contrast quality to sharpen the message and awareness addressed.

5. Caption the picture with a message to persuade people joining the crowdfunding to support our cause and/or that addresses awareness concerning the issue of race-related violence, without exception the Rohingya crisis, in Bahasa/English.

6. Caption

must

contain

crowdfunding

link

kitabisa.com/CIMSABantuRohingya so that people who are willing to

give donation are eased to locate the crowdfunding page. Also the hashtag #InternationalDayofPeace and #CIMSABantuRohingya to spread the message.

To end our campaign, you can read our report as soon as the campaign end.

Campaign Media •

Website

: scorp.cimsa.or.id & cimsa.or.id

•

Facebook

: scorp.cimsa & cimsanasional

•

Instagram

: @scorpcimsa & @cimsanasional

•

Youtube

: CIMSAindonesia

•

LINE

: @bdx2497a