MARKETING

MARKETING FCC’S NEW STADIUM GOES PUBLIC

Non-game day event spaces honor Cincinnati history and feature local food and beverage partners. — LEYLA SHOKOOHE

Now that TQL Stadium, home of FC Cincinnati, is officially open for business, the 518,000-squarefoot soccer-specific stadium is marketing more than a dozen indoor and outdoor event spaces for non-game day use. Even the home team’s lockerroom. “The goal is to use this space, which otherwise will sit empty, for the community, first and foremost, and then for private events,” says Allison Linkhart, FCC’s director of private events sales.

Little homages to Cincinnati are woven throughout the stadium and the event spaces, from names like the Cincinnatus Club on the third floor to the 513 fin lighting fixtures surrounding the perimeter of the stadium to commemorative artwork featured throughout the event areas. “A lot of interest we’re getting is not only from sports fans but just about what’s happening in the community and the excitement around the team in the community and wanting to be part of that,” says Linkhart.

More than 10 different spaces will be available for events, including the outdoor plaza and the field lounges. The seven named event spaces include the First Financial Club, the Tunnel Club, the above-mentioned CTI Cincinnatus Club, the Pitch View Club, the KMK Law Terrace, the Legends Room, and the Cintas Field Lounge. Rental costs for each range from $1,500 to $4,000, and there is a 10 percent discount available to nonprofits. The First Financial Club is the facility’s largest, at nearly 17,000 square feet, and is fashioned after an underground old-world beer hall, featuring huge ceilings threaded with hundreds of dangling light pendants. There are massive murals, three bars, and numerous high-top tables. “The space is so big you can kind of break things up” for event-specific needs, says Linkhart. From company family days to wedding celebrations to corporate presentations on the several televisions mounted throughout the club, the space’s versatility is helped by a minimum amount of seating, an intentional choice designed to encourage FCC fans to stay in their stadium seats during games.

The CTI Cincinnatus Club features murals and photos of local interest, with massive windows overlooking the West End. The Legends Room on the third level is akin to walking through a Cincinnati sports hall of fame, as you’re greeted by 12 colorful portraits of famous individuals like boxer Ezzard Charles, whose namesake Cincinnati street is mere feet from the stadium.

The local ties continue with club food choices, led by Executive Chef George Zappas, most recently at Orchids at Palm Court. Both TQL beverage partners are located in Over-the-Rhine, and 16 Bricks and 80 Acres provide bread and produce. On game days, all vendors are local or state-specific, among them LaRosas, Rhinegeist, and Revel Urban Winery.

Future plans for TQL Stadium spaces include taking advantage of the massive entryway plaza overlooking Central Parkway, which will be open to the public before games and during halftime to encourage community engagement, with bars and televisions.

“Our goal – as a team – in the College of Business is to make sure that Thomas More University College of Business students are seen as being driven, intellectually strong, well-versed in their disciplines yet well-rounded in their outlook; well-acquainted with concepts of diversity, social justice and environmental sustainability, and well-versed in practical employer-demanded skills.” – Dean Bruce Rosenthal, Ph.D.

Elevating Students so They Can

Thomas More University provides students with something much more than job training: graduates are prepared for any career, but they leave prepared for much more. They are exposed to the very best thought, literature, art, and music; learning to harness the power of human reason to solve problems and discover truth. Most importantly, they have the chance to begin to become the person they were created to be. This is the power of the liberal arts in the Catholic Intellectual Tradition at Thomas More. Students come here looking for more and that’s exactly what the University offers. Here, students take that opportunity and Make It More.

Founded in 1921 as Villa Madonna College, the first college in Northern Kentucky, the University celebrates its 100th anniversary this year, commemorating a century of academic excellence and innovation that provides students with the preparation needed for whatever their future endeavors. This excellence is evidenced by a recent report released from Georgetown University in 2019 that ranked Thomas More University No. 1 for return on investment (ROI) in Kentucky.

Business partnerships heighten student acumen so they can Make It More. in the world of business

• The College of Business is concentrating on skills and knowledge that corporate recruiters and executives consistently say they are looking for: - students who can communicate well - work effectively in teams - who are creative and innovative in their approach to solving business problems - can think analytically and critically • The College of Business provides a strong ethical foundation to all courses and emphasizes conducting business while taking into consideration social and environmental concerns of all stakeholders. • The College of Business concentrates on practical, realistically-oriented courses, where students are challenged to be part of solutions to real business problems and issues which are facing local and national corporations - from large conglomerates to small entrepreneurial companies. • The College of Business is flexible in its outlook on business higher education, especially in the MBA program. It constantly revises and tweaks course content and the types of course offerings in order to keep up-to-date and provide the kind of education that makes our students highly valued as employees. • The College of Business has the heart and spirit of a big school of business, inside the body of a liberal arts, local university!

Meet Dean Bruce Rosenthal, Ph.D.

Rosenthal is the University’s new dean of the College of Business. He oversees undergraduate programs in accounting, business administration, economics, and information systems, as well as graduate accelerated programs in business administration. He also oversees the Institute for Ethical Leadership which houses undergraduate and graduate programs in leadership.

Rosenthal brings to the University more than 25 years of managerial business experience in blue-chip companies and as an entrepreneur on three continents and more than 18 years of experience in academic leadership. He has also spent many years overseas, both in Europe and Asia, and is fluent in written and spoken Japanese. Rosenthal holds a doctorate in health policy from the University of the Sciences in Philadelphia, a master’s degree in marketing and international business from Rutgers University, and a bachelor’s degree in illustration and advertising from Syracuse University.