Imperfect Sweets

Customer research

Imperfect fruits are fruits that normal in flesh, but often wasted since their poor appearance. We hope people can know more about the cause of scars on fruits, and realize that every fruit has its hard to come by.

Fruit Production Chain

In the fruit production chain, imperfect fruits are eliminated at every link. And these wastes are somewhat affected by consumers' attitudes towards these products. Consumers who do not understand imperfect fruits will not buy these fruits with poor appearance, which further causes the middlemen to discard by cost considerations, and even causes the farmers not to harvest and abandon on fields. Since so, we decide to design from the consumer side and believe that only by slowly allowing the public to accept imperfect fruits, can we fundamentally change the status of the issue.

What can we do to promote imperfect fruits issue?

Imperfect sweets

Since we never want these fruits been wasted, Imperfect sweets try to mix dried inglorious fruit into sugar cake and show the difference of each fruit through it.

Sweets with Dried Fruit

There are different environmental factor cause fruits injured. (For instance, tangerine used to affect by rustworm so the fruit skin get scarred, but the pulp inside stays flesh.) Thorough these sweets, we hope to promote this issue, and let more people understand the growing proccess of these fruits, in order to dispel the doubt of imperfect fruits.

Send as a Gift

Sending gift not only convey emotion, but also a way to express concept and idea. The gift giver pick three taste and send it with own hands.We believe when the positive emotion delivered, the uniqueness of this gift will be highlighted.

Mango with dark spots

Package

There are some message attached behind sugar cake, which introduce the growing process of each imperfect fruits. Gift card is also include. We hope this gift can bring people closer.

To realize the poor appearance doesn't equal to bad, and try to spread this opinion toward, is what Imperfect sweets do. Thorough this product, we hope we could influence more people in order to promote this issue.

Instructor

Food Designer Chan Hui Chen 詹慧珍

Designer

Lin Jhih Sin 林芷妡

Lin ta Wei 林大維

Chen Yi Jui 陳奕瑞