Cindy's Portfolio by cindy chen

20 22

CREATIVE P0RTF0LI0

F R T OL

linkedin.com/in/cindychennn

E D

hellocindyx@gmail.com

C U R A

+(62) 851-5628-5677

C I N

Curated Design '17 - '22

WELCOME TO MY CURATED PORTFOLIOS WORK AND ALSO MY JOURNEY AS A GRAPHIC DESIGN STUDENT

Hello! ABOUT ME my name is

CINDY CHEN I AM CURRENTLY WORKING AS A GRAPHIC DESIGNER AND ALSO SHADOW TEACHING AT PT. UNISADHUGUNA SINCE 2021

EXPERIENCE

PASSIONATE

COLLABORATION

IN GRAPHIC DESIGN

TO WORK WITH

WITH LEADERSHIP

FOR 3+ YEARS

LOCAL BRAND

AND VARIOUS TEAMS

GRAPHIC DESIGNER PERSONAL PROFILE CONTACT ME AT +(62) 851-5628-5677 hellocindyx@gmail.com https://hellocindyx.wixsite.com linkedin.com/in/cindychennn

SKILLS SUMMARY Adobe XD Adobe Indesign Adobe Illustrator Adobe Lightroom Adobe Photoshop Adobe After Effects Adobe Premiere Pro

I am a creative individual who have keen eyes to details. My main expertise are food photography and branding. Apart from that, I am highly passionate in nurturing people. WORK EXPERIENCE

Graphic Design Shadow Teacher & SSC Admin Support PT. Unisadhuguna | Oct 2021 – Present Work closely with lecturers to help special needs students in terms of extra tutoring or simply helping them with their assignment and submissions Coordinate with the team for IV archiving & grade tracking Connect with student union to make events for campus

Graphic Designer & Creative Marketing Assistant PT. Global Mitra Prima & PT. Best | Nov 2020 – Feb 2021 Connect with KOLs for endorsements purpose Create a campaign at both Google Ads and Youtube Ads to boost Brand Awareness and Sales online Work closely with Web-Developer to periodically update their website whilst also making sure it's responsive

Procreate Spark AR

Graphic Designer & Creative Marketing Strategist PT. Roceo Indonesia | June 2020 – Sept 2020

AWARDS RECEIVED Best Delegate in International Model United Nations (IMUN) Online Conference Favorite Portfolio for Brand Archetypes & Mark-Making by LASALLE College Singapore 1st Place in Food Photography Competition held by Canon Indonesia

Developed a company profile for brand introduction and product knowledge Designed a packaging design concept for their upcoming products and manage their Instagram content per week

EDUCATION

Unisadhuguna International College BTEC Higher National Diploma in Graphic Design | 2021/2022

SMA Sutomo 1 Medan Senior High School Diploma in Science Studies | 2019/202

PERSONA Cindy's Personal Identity in a Stationary prototypes :

Depicting how she demonstrates her abilities in design

TYPE

History research for Helvetica Classic Typeface at Intro to Typography class which is turned into Type Poster

一 A

PHOTO

Sunday street photo hunting, cafe hoping, and golden hour chaser, all results are Straight out of Camera ( SOOC )

B PACKAGING

Project consists of Chinese Engagement Ritual Preparation ( Sang Jit /

送日) & Packaging Design needs

ILLUST Personal project, learnt to digitally draw using

O F

Procreate & I'm interested in food-related objects

AR FILTER New hobby discovery which is to make Instagram filter and it turned into commissions

MONTAGE Photo Montage ( also known as photo manips) is the technique of producing a new composite

FLYER

O N

All Blue needs promotional contents in order to bring brand awareness and increasing sales

T 18

STYLING Food Styling for Suans Bakery & KOHI 91°C's upcoming new menu catalog

LOGO

E N

Euraki is a newly established boutique with the intention of selling antique items

T S

PERSONA PROJECT NAME

Cindy's Personal Identity PROJECT TYPE

Stationary

一 Brand Identity

This is my personal identity that is primarily influenced by my solemn nature. In order to demonstrate my ability to create vector art, I decided to use geometric supergraphics as my pattern collaterals.

MEDIUM

Digital Prototypes TOOLS USED

OUTPUT

Website

一

Cindy's Personal Identity Stationary Prototype

TYPE CLASS NAME

Intro to Typography PROJECT NAME

Type Poster In class, we were told to pick a typeface and started doing history research on the chosen typeface. I picked Helvetica because I love how classic it is. After we finished our research & sketches, we have to make the type poster

MEDIUM

Digital Prototype TOOLS USED

OUTPUT

Website

一

Intro to Typography Type Poster

PHOTO PROJECT NAME

Golden Hour Photography PROJECT TYPE

Freestyle Photo Hunting During weekends, I tend to go photo-hunting with my fellow photographer friends. Usually we tend to hunt for golden hour, human interest, or as simply as cafe hoping whilst at the same time doing street photography

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

一

Golden Hour Photography Freestyle Photo Hunting

PACKAGING PROJECT NAME

Knit Knot Box PROJECT TYPE

Engagement ( Sang Jit )

一送日

Sangjit is a Chinese tradition where the future groom brings wedding gifts to the future bride. The gifts must be customized usually in Red & Gold color as it is believed to bring luck and prosperity.

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

日送

一

Knit Knot Box Engagement ( Sang Jit ) -

ILLUST PROJECT NAME

Digital Illustrations PROJECT TYPE

Digital Art

一 Personal Project

By using Procreate, I learned how to digitally draw for the first time, I am highly interested in illustrating particularly anything that's food-related, pararelling with my love for culinary, because for me FOOD IS LIFE

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

一

Digital Illustrations Digital Art ( Personal Project )

AR FILTER PROJECT NAME

Spark AR Filter PROJECT TYPE

Instagram Filter

一 LUTs

When Instagram merged with Facebook and announced Spark AR app, I discovered new hobby which is to make Instagram filter whether its for personal or public use. I start to accept commission after I sparked an idea where it could be for wedding use.

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

一

Spark AR Filter Instagram Filter ( LUTs )

AFTER

BEFORE

MONTAGE PROJECT NAME

Beyond the Galaxy with VW PROJECT TYPE

Photo Manipulation VW is celebrating his Sweet Seventeen and he wanted something that's beyond the galaxy so he commissioned me for photo manipulation work which also includes prop setting, green screen, and set photoshoot

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

一

Bayond the Galaxy with VW Photo Manipulation

FLYER CLIENT NAME

All Blue Hongkong Ltd

以谊有限公司

PROJECT NAME

A6 Flyer Client wants to make a promotions for its service, so they requested to make an A6-sized promotional flyer that will be printed to be given to incoming potential customers and shared across social medias

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

司公限有谊以

一

All Blue Hongkong Ltd A6 Flyer

STYLING CLIENT NAME

CV. Suans Bakery & KOHI 91°C PROJECT TYPE

Food Styling for Menu Catalog KOHI just launched some new menu and they needed it to be displayed to their menu as soon as possible. I was called in to prepare for the photoshoot from scratch such as buying props, vegetables, and backdrops.

MEDIUM

OUTPUT

Digital Files

TOOLS USED

一

Suans Bakery & KOHI 91°C Food Styling for Menu Catalog

LOGO CLIENT NAME

Euraki PROJECT TYPE

Logo Design

一 Boutique 歐洲精品

Euraki is a newly founded boutique that plan to sell antique stuffs, they have offline store located in Taiwan which has antique exterior & interior looks and they want it to be implemented in their logomark

MEDIUM

Digital Files TOOLS USED

OUTPUT

Offline Store

品精洲歐

一

Euraki Logo Design ( Boutique

)

MEMO

CINDY CHEN UIC Graphic Design Batch 31

UIC COLLEGE

BOR

CREATIVE PORTFOLIO

Prepared For : Professional Practice

Prepared By : Cindy Chen UIC Graphic Design B31

LECTURED AND GUIDED BY MISS NIA KARLINA