Cindy's Graphic Design Portfolio

PORTFOLIO GraphicDesign

Curated Artworks From January 2020 - January 2023

Last Updated: Jan 2023

Branding & Advertising | Packaging Design | Typography | Creative Direction

Designed by: Cindy Chen

C URATED A R T W SKRO

About Me 3 My Persona 5 Packaging Design - Engagement Collaterals 7 Menu Design - City Ice Cream Restaurant 9 Company Profile Design - PT Roceo Indonesia 11 Montage - Photoshop Individual Project 13 Typography - Helvetica Type Poster 15 AR Filter - Wedding Event IG Filter 17

Table of Contents

WELCOME TO MY CURATED PORTFOLIO WORKS

AND ALSO MY JOURNEY AS A GRAPHIC DESIGNER

Hello! my name is CINDY CHEN

I AM CURRENTLY WORKING AS A GRAPHIC DESIGNER AT PT. KULINER NUSANTARA SEJAHTERA (GIOI GROUP) AS A GRAPHIC DESIGNER AS WELL AS CREATIVE DIRECTOR

EXPERIENCE PASSIONATE COLLABORATION IN GRAPHIC DESIGN FOR 3+ YEARS TO WORK AND GROW WITH LOCAL BRANDS WITH LEADERSHIP AND VARIOUS TEAMS

ABOUTME

PERSONA

PROJECT NAME

Cindy's Personal Identity

PROJECT TYPE

Stationary ⼀

Brand Identity

This is my personal identity that is primarily influenced by my solemn nature. In order to demonstrate my ability to create vector art, I decided to use geometric supergraphics as my pattern collaterals.

MEDIUM

Digital Prototypes

TOOLS USED

OUTPUT Website

C i n d y ' s P e r s o n a l I d e n t i t y ⼀ S t a t i o n a r y P r o t o t y p e

PACKAGING

PROJECT NAME

Knit Knot Box

PROJECT TYPE

Engagement ( Sang Jit )

Sangjit is a Chinese tradition where the future groom brings wedding gifts to the future bride. The gifts must be customized usually in Red & Gold color as it is believed to bring luck and prosperity.

MEDIUM

Digital Files

TOOLS USED

⼀送

⽇

OUTPUT Instagram

K n i t K n o t B o x ⼀ E n g a g e m e n t ( S a n g J i t )送⽇

Menu Design

Client wants a menu redesign that is minimalist, clean, and modern for the overall look. Final outcome is included with store sketches, revamped logo, printed in textured paper with watercolor effect OUTPUT

MEDIUM

Digital Files

TOOLS USED

Offline Store

C i t y I c e C r e a m & C a f e ⼀ M e n u D e s i g n

PROFILE

CLIENT NAME

Roceo Indonesia

PROJECT NAME Company Profile

Roceo is a local skincare brand that's created to inspire and be inspired by its people. They're established for real girls who stay true to nature All formula they created are clean, cruelty free and environmentally safe. OUTPUT Sociolla

MEDIUM Digital Files

TOOLS USED

⼀ C o m p a n y P r o f i l e 2 0 2 0 ( B r a n d I n t r o d u c t i o n & P r o d u c t K n o w l e d g e )

R o c e o I n d o n e s i a

MONTAGE

CLASS NAME

Individual Project

LECTURER

Sir Emanuel Pratalaharja

In this project, I want to utilize technology to transform how visual art is communicated in ways that are more efficient whilst also help to convey more meaning and spread more awareness about social issues.

MEDIUM

Digital Prototype

TOOLS USED

OUTPUT Instagram

I n d i v i d u a l P r o j e c t ⼀ P h o t o M o n t a g e

TYPO

CLASS NAME

Intro to Typography

PROJECT NAME

Type Poster

In class, we were told to pick a typeface and started doing history research on the chosen typeface. I picked Helvetica because I love how classic it is After we finished our research & sketches, we have to make the type poster

MEDIUM

Digital Prototype

TOOLS USED

OUTPUT Website

I n t r o t o T y p o g r a p h y ⼀ T y p e P o s t e r

AR FILTER

PROJECT NAME

Spark AR Filter

PROJECT TYPE

Instagram Filter ⼀ LUTs

When Instagram merged with Facebook and announced Spark AR app, I discovered new hobby which is to make Instagram filter whether its for personal or public use I start to accept commission after I sparked an idea where it could be for wedding use.