Instagram redesign

Page 1


Task1. use”ID”search friend


Task2. give this picture a “like� and leave a message


Task3. take a picture and uploud


Task4. reply somrbody’s message


各任務花費時間比例

Task1 Task2

Task3

Task4

Task1. use”ID”search friend Task2. give this picture a “like” and leave a messaga Task3. take a picture and uploud Task4. reply somrbody’s message


Pageviews Task2

Task1

user1

user2

Task4

Task3

user3

user4

user5

user6


Satisfaction

Task1

Task2

Task3

Task4


*picture can’t blow up

5:1

*replying message is not convenience

3:3

6:0 UNNECESSARY NEED


Basis on the test, We found tast4 have problem

Let reply message more convenience


First improvement Kumako_0226 Kumako_0226

fixed

1. Besides portrait in the activity page, other places can click into message page. 2. The new notification in the activity page,ID is orange 3.In message pageďźŒPlus fixed message area 4. Long press ID can tag and leave message to someone


Second test

Subjects1:used first time at yesterday Subjects2:have used for 2 and a half years Subjects3:have used for 4 years Subjects4: have used for 3 years


Task 2 Back to main page Press like to a photo At this moment,Instagram notify you have a new comment! We let subjects reply the comment


Feedback X the account number of the

latest person who adding comment show up in the color of orange

Kumako_0226

X the page show the newest

comment without other old comments


O short press can reply comment

long press can delete or report comment

ďźˆexcept the account number

O

tag person with @

the account number of the latest O person who adding comment show up in bold

Kumako_0226


Before and After The Original

After redesign

press the notification

press the notification

Press notification bar of the newest comment (only the photo square)

Press notification bar of the newest comment (except the profile picture and account number)

The photo page 1.Add a comment 2.Press comment icon 1.Press the other person’s comment>press comment icon 2.Use @ to tag people

The photo page The comment bar will show up at the bottom of screen 1.Tag people with pressing his or her comment 2.Use @ to tag people


Thank you!


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