P O R T FO L IO GRAPHIC DESIGN Name: Yu Wang ( Cindy Wang )
Address : 511/88 Berry st, North Sydney, 2060
Contact : P : +61 450 870 720 E : cindyuer0720@gmail.com
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DESIGN PORTFOLIO
About Me
Hi, I’m Cindy. I love graphic design & Brand Strategic. My skills within visual identity, brand direction and branding allow me to contribute significantly to the evolution and development of brands. Experienced graphic designer with a keen eye for effective and appealing design and branding. Great attention to detail, efficient and fast-paced. Designed and created all creative content as required across digital, print and events in multiple industries. Manage design quality through all stages of a project and follow through ideation to final execution. Keep abreast of industry news, updates, seasonal trends and topics regarding digital design and new technologies.
SOME FACTS ABOUT ME
15+ Iconic Australian brands. Designing a wide range of material from small to very large projects including monthly magazines, brochures, newsletters, direct mail material as well as flyers, advertisements and stationery for a wide variety of clients and brands
95% customer satisfaction rate Always take the time to explain. Never miss a deadline. Exceed expectations by giving more than they promised. Effective communication and always getting feedback
01 Awards Winning Best environment design The university of adelaide丨Presented by: Tract
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DESIGN PORTFOLIO
DESIGN
JOURNEY
L E T ’ S STA RT H E R E
DESIGN PORTFOLIO
TABLE OF CONTENT
02-03 ABOUT ME 06-11 BRAND INDENTITY 12-21 CAMPAIGN 22-27 DIGITAL DESIGN 28-33 EVENT DESIGN 34-39 LABEL DESIGN 40-41 OTHER SKILLS
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LOGO DESIGN
SIGN DESIGN
VISUAL IDENTITY
BRAND IDENTITY
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DESIGN PORTFOLIO
SKINCARE PRODUCT
BRAND IDENTITY pa cka g e b ox
D E S CRI PT I O N
CL I ENT NA M E
DOMENI
This is an independent project from concept to completion. DOMENI skincare is more than a daily routine, it’s a lifestyle. Clean, poised and uncomplicated. The design style is simple and effective.
LO CATION
ADELAIDE SA
DATE
November DELIVERED
Logo/ Package/ Label design Website visual identity
2019
we bsi te ( m o bile vers i on / com p u te r)
PANTONE 159 C CMYK 0 68 100 7 RGB 203 96 21
PANTONE 7520C @50%
CMYK 1 25 19 0 RGB 234 190 176
HEX CB6015
HEX EABEB0
PANTONE P24 - 9C
PANTONE P43 - 10C
CMYK 0 8 14 2
CMYK 42 65 64 14
RGB 241 225 208
RGB 124 96 87
HEX F1E1D0
HEX 8E6057
D E S I G N P O R T F O L I O 011
Brand Pattern (visual elements)
SELF CARE BODY BRANDS B RAN D IDENTITY C L I E N T N A ME
BEAN BODY
DESCRI PTI O N
SYDNEY NSW
DAT E
December
D E L IVE R E D
Visual Identity Package Design
2020
Bean Body is a premium self care body brand that makes its customers feel good. The aim of the design is by awakening the senses, invigorating with our textures and unearthing natures active ingredients.
NEW PRODUCT LAUNCH
EVENT DESIGN
C A M PA I G N
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01 4 D E S I G N P O R T F O L I O
ph o to sh o o t ( G i f t b ox d e s i g n )
PRODUCT LAUNCH
CA M PAIGN
D E S I G N P O R T F O L I O 015
al l t h e d e si g n fo r t h e l i ve st reami n g i n Nut ri ci a off ice
CLI E NT N A M E
KARICARE
DESCRI PTI O N
SYDNEY NSW
This Campaign is for the new product launch of Karicare Gold Plus+ Organic Toddler Milk.
DATE
September - October
D E L IVE RE D
Whole campaign design Print Designs Photoshoot
2020
I produced gift boxes for the new product as a PR topic to raise brand awareness and art directed for the new product photoshoot. In addition, I created all the assets for a live-streaming room in the client’s office for product introduction to engage with the consumers. Finally, this $330,000 worth launch campaign was delivered successfully in half month to reach about one million target audience.
Offlin e Ac t iv ity in Parramatta
D ra f t idea
a We s tf i el d
D E S I G N P O R T F O L I O 017
e-book
C L I E N T N A ME
EIMELE
SYDNEY NSW
DAT E
FEBRUARY
Gift box
2020
DELIVERED
E - Magazine Print Designs Whole Campaign Design Material D E S C R I PT I O N
Eimele is one of the leading nutrition and healthy mini-meal companies in Australia. The four weeks slay campaign has two attractive parts, including an e-Book full of delicious recipes and an offline activity.
UX/UI DESIGN
SOCIAL MEDIA
POSTER DESIGN
D I G I TA L D E S I G N
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U I/ UX
DIGITAL DESIGN
htt ps: //www.m g y.m e d i a /
CLI E NT N A M E
MGY MEDIA
LO CATI O N
Adelaide SA
Creating a perfect structure for a UX/UI design is to consider easy and smooth to use.
2019
In this case, the clients want all of the digital designs to have the ability to communicate.
DATE
March D E L IVE RE D
Website visual identity
DESCRI PTI O N
SOCIAL MEDIA
DIGITAL DESIGN CLI E NT N A ME
VIDA GLOW
SYDNEY NSW
DATE
2020
AS REQUIRED
DELIVERED
Daily marketing program Social Media Post
D E S CRI PT I O N
Vida Glow is a fast-growing global company that offers a range of premium beauty and wellness supplement products that promote healthy hair, skin and nails from within. I create action plans, social content calendars and reports to manage and drive social activities.
EDM
DIGITAL DESIGN
CL I ENT NAM E
BNKR
ADELAIDE SA
DATE
JULY
2018
DELIVERED
EDM; Photo retouching Social Media Post
DESCRI PTI O N
BNKR takes the lead when it comes to Australian fashion. This design promotes new collections, sale stock, high units etc., through email marketing, social media channels and the BNKR site. The EDM follows the BNKR style and aesthetic.
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P O S
DIGITAL
T E R
DESIGN
D E S I G N P O R T F O L I O 027
EVENT DESIGN
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03 0 D E S I G N P O R T F O L I O
THROUGH HER EYES EVENT DESIGN
Key Visu a l
D E S I G N P O R T F O L I O 031
CL I ENT NA M E
VTN
SYDNEY NSW
DATE
MARCH 2021 DEL IVERED
Design for Event material DESCRI PTI O N
At the Museum of Contemporary Art, in celebration of International Women’s Day. Featuring guest speakers, inspiring art installations and product displays from Vida Glow, Minenssey and more, the event was a gracious tribute to women seeking Truth, Time and Nature, which VTN stands for.
On-site supervision Video shooting Event materials collection
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Crea t in g a v is i on a n d t h e n d e s i g n i n g al l t h e vi sual d e t ai l s fo r t h e w h o l e eve nt
LOGO DESIGN
LABEL DESIGN
VISUAL IDENTITY
LABEL DESIGN
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D E S I G N P O R T F O L I O 037
WINE L ABE L DE S I GN CL I ENT NA M E
HANDPICKED SYDNEY NSW DATE
2021/2022
AS REQUIRED
DEL IVERED
Brand Identity Wine Label Design DESCRI PTI O N
The concept of ‘curation’ and ‘regionality’ is best reflected through the Handpicked wine labels, this artwork is across our labels and the personality is brought to life through brand activations and marketing materials. Each label is designed to represent the regional terroir and its place within the portfolio – with the use of ‘gold’ unifying the labels together to signify the ‘handpicked’ touch.
WI
L ABEL D
INE
D E SIG N
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OTH E R SKILLS
CONSTRUCTION WORK prof iciency in Auto CAD
3D MODELING prof iciency in rhino, sketchup, vray
D E S I G N P O R T F O L I O 041
SKETCH prof iciency in hand drawing
MODELING prof iciency in handmaking model
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THANK YOU
CINDY WOULD LIKE TO SAY THANK YOU FOR VIEWING THIS POR TFOLIO. THE INFORMATION,
IMAGES,
AND/OR
DATA
CONTAINED
IN
THIS
POR TFOLIO
ARE
COPYRIGHTED BY THEIR RESPECTIVE OWNER AND MAY NOT BE DISTRIBUTED, MODIFIED, REPRODUCED IN WHOLE OR IN PAR T WITHOUT PRIOR PERMISSION OF THE RESPECTIVE OWNER.
I CANNOT WAIT TO TAKE PAR T IN YOUR COMPANY AND EXPERIENCE NEW EXCITING THINGS TOGETHER, AND IF I AM SUITABLE, PLEASE DONOT HESITATE TO CONTACT ME.
I AM LOOKING FOR WARD TO HEARING FROM YOU.
D E S I G N P O R T F O L I O 043
YU WANG (CINDY) CINDYUER0720@GMAIL.COM +61 450870720
Thank You Address :
Contact :
511/88 berry st, Sydney NSW 2060
P : +61 450870720 E : cindyuer0720@gmail.com