CinemaNext works on an exciting upgrade for BAFTA

The Grand Opening of Odeon West End: A New Beginning

THE NEW Odeon Luxe West End cinema is part of a GBP300 million

development including the newly-opened The Londoner Hotel, with the cinema opening its doors to the public on 9th September 2021. Situated in the basement of the new hotel development, the long escalator journey down provides plenty of time to transition from the ‘real world’ to the fantasy world that the movie screens will pull you into. Equipped with two screens, the Screen 1 Dolby Vision auditorium has a 13.3 metre screen, 168 recliner seats and Dolby Atmos (67 speakers provide the experience). Screen 2 has 70 recliner seats, RealD 3D and Dolby Digital Sound. There is a licenced bar, and food can be ordered and served to your seat.

This makes Leicester Square fairly unique in now having two Dolby Vision screens to choose from. The Odeon Luxe West End Leicester Square brings the total up to seven cinemas in the vicinity (including Picturehouse Central, the Prince Charles and the Odeon Luxe Panton Street).

Cinemeccanica Announces the Launch of New RGB Laser Projectors

CINEMECCANICA S.p.A. has introduced two new RGB Laser Projectors based on the well-known RGB laser Lucilla technology installed on DCI cinema projectors supplied by Christie Digital Systems USA, Inc. The new projectors, with the reference LUCILLA-08K CP and LUCILLA-10K CP, were made initially available from the end of September of this year for the Italian market and later in Europe. The RGB Lucilla projector is the only one on the market designed for screens of small and medium dimensions (up to 11m base) with a light source based on pure RGB lasers.

BAFTA Chooses CinemaNext as Official Projection & Sound Supplier and Integrator

CinemaNext has been chosen by BAFTA to supply expertise in equipment specification, design and installation

London

LOCATED in London, 195 Piccadilly is the home of BAFTA and has recently undergone a major refurbishment. Due to officially open in 2022, it will be a creative centre for film, games and television, as well as the central hub for BAFTA’s UK-wide and global learning and talent development programmes.

As part of the works, the headquarters’ two cinemas - The Princess Anne Theatre and The Run Run Shaw Theatre - have

had important technology upgrades with laser RGB projectors from Christie, and Dolby Atmos sound systems. Dolby has also created a Dolby Vision screen in the Princess Anne Theatre, with spectacular picture and sound quality in both rooms. A new space - The Ray Dolby room - features 360-degree projection mapping and screening capabilities.

CinemaNext’s UK team, operating out of their offices in West London, have offered their services in two areas: cinema equipment specification & design and cinema equipment installation & commissioning.

In collaboration with BAFTA’s nominated partners over a period of almost two years, CinemaNext developed design options, outlining the cinema equipment required for the auditoria layout, while defining how to integrate it into the architectural design. Part of these works included the finalising of the equipment list and the electrical designs.

Louise Robertson, Executive Director of Partnerships and Fundraising for BAFTA, said: “We are so excited to be working with CinemaNext to help bring our redeveloped space at 195 Piccadilly to life. The services they provide will give BAFTA the resources needed to dramatically expand our learning and talent development programme.”

PVR Cinemas First in India with Cinionic Giant Screen Technology

Priya

PVR CINEMAS has installed Cinionic’s

Giant Screen technology in its flagship site in Priya, India. The move comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences with thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation. Priya’s new premium P[XL] auditorium powered by CGS, has a 19-meter (62-foot) giant screen, and features the latest laser projection. The PVR P[XL] at Priya is the first poweredby-CGS cinema in India.

The reimagined single screen cinema represents PVR’s new initiative to refurbish existing theaters across the country into modern, premium spaces that honor their legacy in exhibition. The P[XL] powered by CGS auditorium boasts 300 premium seats, an additional 16 recliners, and features the latest in high quality audio and 3D presentation technology.

Arts Alliance Media Announces Screenwriter Partnership with KDKinotec

ARTS Alliance Media (AAM) has announced a new partnership with KDKinotec, a UK-based

reseller and service provider specialising in independent and outdoor cinemas.

Signing for a license of AAM’s Screenwriter Theatre Management System (TMS), KDKinotec will implement automated content management for greater operational efficiency at four Nightflix venues, which have become the first outdoor theatres in the UK to use the specialised TMS. As part of the deal, Screenwriter will also power The Castle Cinema, an independent in East London, as they, too, look to centralise their management of daily content.

Arts Alliance Media and Digital Cinema United Launch TMS and eDelivery Solution in South Africa

Arts Alliance Media (AAM) has announced a strategic partnership with Digital Cinema United (DCU), a leading worldwide content and technical services

company specialising in Digital Cinema Package (DCP) production and delivery services, to deploy a combined Theater

Management System (TMS) and eDelivery solution.

Catering to both multiterritory and local distribution, DCU’s delivery solutions enable studios to

self-distribute content

throughout their trusted global network. After successful deployment across South African circuits, exhibitors can now

electronically receive DCPs directly to their TMS servers, with AAM’s Screenwriter fully integrated with DCU’s eDelivery system, DCU Connect.

This synergistic partnership reaffirms AAM’s and DCU’s

commitment to continue

building operational efficiencies for exhibitors

globally.

Vista Launches Vista Cloud

Vista has launched the first

version of Vista Cloud, a new generation of scalable cloud-hosted cinema

software, fully managed by Vista. The platform is initially being made available to select customers, before becoming more widely available in 2022. The company says that Vista Cloud signifies a major evolution of Vista’s software, with the full suite of Vista

functionality being transformed into Vista Cloud.

Visit cloud.vista.co for more

information.

CMX Cinemas Installs D-Box Seating in Five New Locations

CMX Cinemas is installing D-Box haptic seats in five new locations across the United

States and will include them in

two existing locations that are scheduled for renovation by the end of 2023. This will bring the total number of D-Box

haptic seats in CMX Cinemas to nearly 500 and will drive up the total number of D-Box

screens to 15.

For more information, visit http://www.d-box.com.

Unique X And Flix Media Sign Deal For Advertising Accord Across Latin America

FLIX Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with world-leading cinema software company Unique X, to supply Advertising Accord to 14 territories Flix operates in; Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica, Curazao, Guatemala, Honduras, Nicaragua and Panama.

The Flix Media estate consists of 3248 screens, including Cinemark and affiliate screens, across Latin America. This takes Advertising Accord’s total screen count worldwide to over 36,000.

Advertising Accord is the leading cinema advertising platform, powering cinema advertising sales companies across five continents. Flix will be able to harness the power of Advertising Accord to provide an automated workflow for their pre-show sales, inventory management, dynamic scheduling and content delivery. Advertising Accord utilises the latest serverless cloud technologies, producing over 30 million advertising playlists worldwide on a weekly basis.

In addition to Advertising Accord, Flix will be utilising Unique X’s content delivery platform, Movie Transit, to supplement their existing content delivery services in each territory. Movie Transit is the most reliable and secure DCP

e-delivery platform on the market, with over 3000 connected movie theatres globally.

Unique X & Copine to Deploy Advertising Accord in Switzerland

New Deal Brings Unique X’s Market-leading Cinema Advertising Platform to Switzerland

UNIQUE X and Copine GmbH of Zurich have announced a five year agreement for the provision of the Advertising Accord solution to the Swiss cinema advertising market.

Deployed worldwide, Unique X’s Advertising Accord will allow Copine to innovate the selling of cinema advertising within the territory while ensuring automated delivery to the cinema screens of their exhibitor partners. Advertising Accord provides key features such as inventory management, increased delivery optimisation and flexibility with dynamic scheduling, and is the market leading cinema advertising platform, creating over 30 million advertising playlists on a weekly basis, globally. UNIQUE X has also

announced a three year agreement with Pathé Netherlands for the

deployment of Unique X’s pre-show management solution, Smart Trailering which will be deployed across all screens within

Pathé’s Dutch estate.

Smart Trailering is a fully automated and centralized

trailer scheduling system that automatically places the right trailers before the right movies, ensuring operational efficiency.

Featuring a centralized content scheduling system, Smart Trailering empowers cinemas to be able to

automatically schedule trailers in a sophisticated

manner.

Ceylon Theatres Regal Cinema in Sri Lanka Delivers Blockbuster Sound With HARMAN Professional Solutions

Dynamic AV Technologies recently outfitted Ceylon Theatres Regal Cinema Dematagoda with a complete HARMAN Professional cinema

audio solution to provide immersive sound quality for moviegoers. Ceylon Theatres is a Sri Lankan theater chain with

an 85-year history that currently operates in six locations throughout the country. The latest location is a three-screen

facility in Dematagoda which also houses a KFC restaurant

and Food City supermarket. In order to ensure an immersive

cinematic experience with clear and balanced audio quality for moviegoers, Regal Cinema Dematagoda required state-of-the-art sound systems for all three screens. Ceylon Theatres hired Dynamic AV Technologies to equip each theater with a complete HARMAN Professional cinema

audio solution including JBL loudspeakers and Crown amplifiers.

Dynamic AV Technologies selected the JBL 200 Series

ScreenArray speakers because they combine the latest technological advances with a compact footprint and accessible price point, making them ideal for small- to

mid-sized cinemas such as the

Regal Cinema.

Ohio

Athena Cinema Embraces Accessibility

THE ATHENA Cinema in Athens, Ohio, United States, has introduced a new film series (“Accessible for All”) focused on providing an accessible theatre experience for visitors that features screenings of contemporary independent films. Each Saturday in September, the theatre featured a limited one-time-only screening of a contemporary art film. In addition to showcasing independent films, the Athena Cinema created events that are inclusive for all, including for individuals who find traditional film screenings uncomfortable or inaccessible.

These screenings will support filmgoers with open captions displayed on the screen and they’ll maintain a sensory-friendly environment. Sensory-friendly, or sensitive, screenings adjust lighting and sound levels to create a comfortable atmosphere for all patrons, including those on the autism spectrum. Visit their website at http:// athenacinema.com/

CJ 4DPlex, AmazeVR Partner to Bring Immersive Music Experiences to Cinemas

CJ 4DPLEX and AmazeVR have formed a

partnership to source the work of leading artists and secure talent to develop innovative immersive music experiences. The goal of this collaboration is to create immersive shows that will be created and

distributed for ScreenX showings and movie theaters, particularly those with 4DX.

AmazeVR uses custom cameras and proprietary technology, as well as its Unreal Engine-based VFX pipeline, a global network of theaters featuring haptic motion chairs. AmazeVR delivers effects and environments that extend the reach of an artist’s

performance so that millions of people have access through theaters, pop-up events and more.

Part of the CJ Group, which is an investor in AmazeVR, CJ 4DPlex increasingly has been producing music content for ScreenX, 4DX and 2D/3D formats. Visit http://www.cj4dx.com/