Weathering the storm... Lockdown has been a kick in the guts to all cinemas, but as Phil Clapp, chief executive of the UK Cinema Association, explains, the true mark of our sector’s resilience is in its continued response to such adversity.
W
E CAN ALL AGREE that it may be one of the great understatements to say that the past six months or so have been amongst the most difficult that anyone working in the UK (and indeed global) cinema sector is ever likely to
encounter and that we’re by no means out of the woods yet. Certainly, a time when the UK industry was enjoying a run of almost unprecedented success and the BAFTAwinning “1917” was pushing box office in Q1 of this year to even greater heights now seems an entirely different age. For many, a sign of the onslaught to come arrived with the announcement on 4 March that the upcoming James Bond movie “No Time to Die” would be re-dated. In hindsight it makes absolute sense, but it came at the time as an unexpected punch to the solar plexus of the industry.
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26/09/2020 21:07
