Another of South Korea’s electronics giants sees

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PIXEL PITCH: 3.3 mm entrant in the cinema space. Not to be outdone by its rival manufacturer Samsung, the South Korean electronics giant LG has launched its own foray into the LED cinema display market, announcing the first commercial installation of its LG LED Cinema Display in a Showtime Cinema in Taiwan in June. The company’s LED offering achieved DCI certification late last year and the first installation in Taichung City’s Wenxin branch of Showtime Cinema operates within a 300-seat auditorium. LG says it

LG Corporation was established in 1947 as Lucky-Goldstar. LG operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek and LG Chem in over 80 countries worldwide.

Screen Ratio: 4,096 x 2,160 (DCIcompliant) Brightness: 48 cd/m² (DCIcompliant / Minimum) Contrast Ratio: 4,000 : 1 (Minimum) Compatibility with Dolby Media Server (IMS3000) &

LG: a new entry in the Cinema LED market

Another of South Korea’s electronics giants sees there’s value in the exhibition market. Peter Knight reports on the latest entrant. W ITH THE WORLD FOCUSED on lockdown and the battle to beat the Covid virus, those in exhibition may have failed to notice the quiet arrival of a new

About LG

Dolby Atmos provides the best theatre environment with vivid image quality and realistic stereo sound. The display itself is 14m wide and 7m tall and uses Dolby Atmos audio and a Dolby IMS3000 server to playback content. LG has said that it is listening closely to customers and is monitoring the market, with plans to introduce additional screen sizes to suit specific requirements of the cinema market in the future. At the time of the launch, Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions, explained. “Our intent is to elevate the movie-going experience beyond what consumers are accustomed to. We’re confident the advanced technologies behind LG LED Cinema Display and Dolby solutions will grow our share of the growing LED cinema market.”

LG has entered the Cinema Exhibition market a few years after Samsung launched its own Onyx LED Technology, which is already equipped in a number of premier sites in 17 countries. Meanwhile, in September last year, Barco announced its own

strategic collaboration with Unilumin, a leading LED manufacturer in China to secure cost-competitive supply of LED display components for its own professional range of LED screens.

Front, side and rear views of the units that make up LG’s new Cinema LED screen offer.

In any other year, LG’s entry into the market would have produced a large amount of industry press coverage, reigniting the LED versus projector debate, but the news was somewhat muted, not least thanks to the cancellation of CineEurope in June, which overshadowed the timing of LG’s announcement.

LG is making much of its ability to create life-like colours on-screen through better reproduction of the DCI-P3 colour gamut space and of the uniformity that is possible via a pixelcontrolled system. In its documentation about the Display Screen points out that a projection room is no longer required for this technology, allowing a number of benefits to exhibitors, not least increased seating capacity in the auditorium, but as many in the industry appreciate, and as articles within “Cinema Technology” have illustrated, boothless cinema auditoriums are already very much in operation at a number of sites thanks to the use of projector platforms and lifts. LG also claims its LED panels have a working lifetime of 100,000 hours, which it says compares favourably to a bulb-illuminated projector with a 30,000 hour working lifetime. According to the specifications, a 4K cabinet of panels weighs in at 2.6 tons and consumes 9kw of power producing a typical 73BTU sitting at a pixel density of 90,000 per sqm. The cost of the unit has not been disclosed.

“Seeing is believing” and it is unfortunate that LG’s entry into the market has been temporarily thwarted by movement restrictions, meaning, of course, that specifiers and buyers of its new solution have had the opportunity to appreciate it. Our hope is that CT will soon also have the chance to appraise it — when we do, a full report will follow!

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