T E C H N O L O G Y
Key Features: PIXEL PITCH: 3.3 mm Screen Ratio: 4,096 x 2,160 (DCIcompliant) Brightness: 48 cd/m² (DCIcompliant / Minimum) Contrast Ratio: 4,000 : 1 (Minimum) Compatibility with Dolby Media Server (IMS3000) & Dolby Atmos
LG: a new entry in the Cinema LED market Another of South Korea’s electronics giants sees there’s value in the exhibition market. Peter Knight reports on the latest entrant.
W
provides the best theatre environment with vivid image quality and realistic stereo sound. The display itself is 14m wide and
About LG
7m tall and uses Dolby Atmos audio and a Dolby IMS3000
on
LG Corporation
to customers and is monitoring the market, with plans to
lockdown and the battle to beat the
was established
introduce additional screen sizes to suit specific requirements
Covid virus, those in exhibition may have
in 1947 as
of the cinema market in the future. At the time of the launch,
failed to notice the quiet arrival of a new
Lucky-Goldstar.
Paik Ki-mun, head of the Information Display business unit of
entrant in the cinema space. Not to
LG operates
LG Electronics Business Solutions, explained. “Our intent is to
be outdone by its rival manufacturer
subsidiaries such
elevate the movie-going experience beyond what consumers
Samsung, the South Korean electronics giant LG has launched
as LG Electronics,
are accustomed to. We’re confident the advanced technologies
its own foray into the LED cinema display market, announcing
Zenith, LG
behind LG LED Cinema Display and Dolby solutions will grow
the first commercial installation of its LG LED Cinema Display
Display, LG Uplus,
in a Showtime Cinema in Taiwan in June. The company’s LED
LG Innotek and
LG has entered the Cinema Exhibition market a few years
offering achieved DCI certification late last year and the first
LG Chem in over
after Samsung launched its own Onyx LED Technology, which
installation in Taichung City’s Wenxin branch of Showtime
80 countries
is already equipped in a number of premier sites in 17 countries.
Cinema operates within a 300-seat auditorium. LG says it
worldwide.
Meanwhile, in September last year, Barco announced its own
3 0
>
0 9 / 2 0
030_SEP20_LG_LED.indd 30
ITH
THE
WORLD
FOCUSED
server to playback content. LG has said that it is listening closely
our share of the growing LED cinema market.”
www.cinematech.today
28/09/2020 18:36
