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WHICH MOVIE VIEWERS HAVE BOUNCED BACK POSTLOCKDOWN? The past few months have been marked by speculation and hypothesis about cinemagoing, but with many sites reopening, firm data on returning visitors is at last available. Movio’s Ashleigh Davis scrutinises the demographics of confident returnees.
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s cinemas across the world reopen their doors, it seems the question of how lockdown has impacted the film industry and moviegoer behaviour can finally start to be answered. As many countries started to ease their
social-distancing rules and commence some degree of normalcy, it presented the opportunity to discover which film lovers were the first to return to their favourite havens.
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