Mitsumi Distributors Thrive At GITEX AFRICA

As a leading technology distribution company in Africa, Mitsumi Distribution are making an impact at GITEX AFRICA. An interview with their CEO and Chairman, Jagat Shah, illuminates part of their business strategy and technological moves set to make elevate their status in the continental market.

What are your expectations for GITEX AFRICA 2023, and how do you plan to leverage this event to grow your business in the African market?

We have high expectations for GITEX AFRICA 2023. We anticipate this year’s event will provide a unique platform for networking and engaging with industry peers, thought leaders, and potential business partners from across the continent and beyond. Connecting with potential clients and partners while gaining insights into the latest technology trends and market developments will keep us competitive and improve our offerings.

Which technologies and trends do you see as most important to the African market, and how are you incorporating these into your distribution strategies?

In the rapidly changing IT distribution sector, we see a lot of new technological innovation in cloud computing, cybersecurity, artificial intelligence (AI) and e-commerce. We are committed to incorporating these technologies and trends into our IT distribution strategies. We invest in training and development programmes for our team members to equip them with the knowledge and skills needed to support and advise our customers effectively.

How do you plan to engage with potential partners and customers at GITEX AFRICA, and what kind of business opportunities do you hope to explore?

We have a booth showcasing our latest products and services, highlighting our commitment to delivering high-quality technology solutions to our customers. Our team of experts are on hand to engage with attendees, answer questions, and discuss potential business opportunities. We are hosting seminars and workshops, sharing valuable insights on IT trends. The idea is to position ourselves as thought leaders by sharing expertise, knowledge, and fostering meaningful industry discussions with attendees. Here, we explore business opportunities, including potential partnerships, new customers, and offering expansion.

How do you plan to differentiate yourself from other technology distributors in the African market, and what sets your company apart?

We do so by delivering a wide range of high-quality technology solutions that meet the evolving needs of our customers through an extensive network of partners and suppliers. Our company is distinguished by our deep understanding of the African market and ability to provide customised solutions addressing unique challenges faced in the region. With a strong presence in all major African markets, we have established ourselves as a trusted partner to businesses across the region. To cater to all our customers in the MEA region, we have established in-country logistic centres. Additionally, with 25 years of experience in the distribution market, we have achieved numerous milestones along the way. Finally, we are constantly investing in new technologies and solutions that help African businesses stay ahead of the curve. Our dedicated R&D team is very active, and together we work closely with our partners to bring these solutions to the market.

What do you see as the biggest challenges and opportunities in the African market, and how are you preparing to address these?

We recognise the immense potential in the African market despite the challenges it presents, such as access to financing, and the skill gaps. We also see these as opportunities to invest in strategic planning, partnerships with local businesses and governments, and talent development programmes. Our belief in increasing demand for technology solutions, and young and rapidly growing population in Africa, provide enormous potential for businesses willing to invest in the continent.

What kind of support and resources do you offer your African partners and customers, and how do you ensure that they have access to the latest technologies and solutions?

Managed services and logistics support help our partners and customers grow their businesses. Additionally, we ensure they have access to the latest technologies and solutions through our partnerships with leading technology companies and our focus on innovation and continuous improvement. Along with vendors, we conduct multiple product training for our partners to enhance their product and enterprise solution knowledge.

How do you plan to collaborate with other technology providers and distributors to create innovative solutions that can help address the unique challenges of the African market?

Collaboration is essential for driving innovation and addressing Africa’s unique challenges and collaborating closely with other technology providers and distributors to create innovative solutions helps improve the skills gap. By working together, we can leverage our collective expertise and resources to deliver the best possible solutions to our customers and partners in the African market. We provide extensive customer support through our team of 40+ certified skilled engineers who offer post-purchase services, ensuring that our customers receive comprehensive assistance and support throughout their journey.

What kind of investments are you making in the African market, and how are you ensuring that you have the right resources and expertise to succeed in this market?

We are committed to investing in the African market to ensure that we have the right resources and expertise to succeed. We are investing heavily in opening legal entities around Africa and French speaking countries including logistics and warehousing, to improve our operations and increase our capacity to serve our customers and partners. Additionally, we are focused on developing local talent and partnering with local businesses and governments to ensure that we have the knowledge and expertise we need to succeed in this dynamic and growing market.

How do you plan to measure the success of your participation in GITEX AFRICA, and what metrics will you use to evaluate the impact of this event on your business?

We will evaluate the number of partnerships and collaborations established, amount of business generated as a result of the event, and the level of engagement and interest shown by potential customers and partners. We will also assess the impact of the event on our brand recognition and reputation in the market, as well as the insights gained into emerging trends and technologies. What kind of partnerships or collaborations are you hoping to establish at GITEX AFRICA, and how do you plan to nurture these relationships over the long term?

We are hoping to establish a wide range of partnerships and collaborations including with other technology providers, distributors, and local businesses. We plan to nurture these relationships long -term by maintaining open lines of communication, providing ongoing support and resources, and working to identify emerging trends and opportunities in the African market. We believe by building strong, collaborative partnerships, we can drive innovation and create value for our customers and partners in the African market.

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