Most Impressive Women Entrepreneurs, Making Waves in the Industry, 2023 by CIO Business World

Issue :08/2023 Navigating the Entrepreneurial Journey: Lessons from Young Business Leaders The Rising Stars: Young Entrepreneurs Shaping the Future

Most Impressive

Entrepreneurs, Making Waves

Lisa Anna Palmer

www.ciobusinessworld.com

in the Industry, 2023

Editor in chief Robert Patrick

Contents Managing Editor : Smith Collins

Design Visualizer : Jack Thomas Arts & Design Director : Adam Jones Associate Designer : Erick Williams

Sales Senior Sales Manager : Scott M Marketing Manager : Andrew T Sales Executive : Mark Davis

Technical Victor Anderson

SME- SMO Research Analyst : Henry Martinez SEO Executive : Daniel Lee

Circulation Manager Alexander Nelson

Editorial Note Shattering Glass Ceilings

n the age of empowerment and

equality, women entrepreneurs are not just making waves, but are

reshaping entire industries. Here, we at CIO Business World we bring, Most Impressive Women Entrepreneurs Making Waves in the Industry, 2023. They are reshaping entire industries, highlighting the stories of some of the most impressive women who have defied norms, overcome challenges, and emerged as a trailblazer in their respective field. 1. Tech Trailblazer: At the intersection of innovation, they have pioneered groundbreaking solutions. The journey of women entrepreneurs is not only a testament to the technical acumen but an inspiration for aspiring women in STEM fields. 2. Sustainability Maven: In the field of sustainability, the women entrepreneurs has carved their niche of championing

eco-friendly business practices. Their commitment to balancing profitability with environmental responsibility sets new standard for corporate leadership. 3. Disruptive Innovator: The women entrepreneurs has disrupted the traditional industries with their innovative mindset. Their ability to challenge the status quo introduces fresh perspectives and not only propelled companies but also influenced the entire sector. 4. Finance Luminary: In a world of male-dominated financial landscape, they have broken through barriers, proving that gender is no obstacle to success. Their expertise and leadership in finance have shattered stereotypes and opened doors for future generations. 5. Educational Pioneers: In the realm of entrepreneurs, these women has pioneered solutions to bridge gaps in learning. Their commitment to accessible and quality education positions them as a driving force for positive change in the educational landscape. 6. E-commerce Dynamos: Breaking into the e-commerce, this entrepreneurs has revolutionized online retail and inclusive shopping experience. Their business acumen and tech-savvy approach is setting new benchmarks in the digital marketplace. 7. Health and Wellness Visionary: With a focus on health, this entrepreneurs has transformed the industry by promoting a holistic approach to overall health. Their ventures prioritize mental and physical health, setting new standards for the wellness sector. 8. Social Impacts Crusader: Beyond profits, here are some entrepreneurs who are on a mission to create a positive impact on society. Their business model revolves around social responsibility and success that showcases the potential for profit-driven ventures. 9. Sustainability Maven: This types of entrepreneurs has carved a niche by championing ecofriendly business practices. Their commitment to a balanced profitability with environmental responsibility sets a new standard in corporate leadership. All in all, these women entrepreneurs are not just leaders in their fields, but are the real architects of change, paving the way for a more inclusive and diverse business landscape. Discover more of such stories in this edition, as they inspire the next generation of women to dream big, break barriers, and leave a mark on the industries they touch.

CONTEN COVER STORY

10 Lisa Anna Palmer

18 32

ARTICLE Navigating the Entrepreneurial Journey: Lessons from Young Business Leaders The Rising Stars: Young Entrepreneurs Shaping the Future

NTS CXO Navigating the Intersection of Emerging Technologies, 24 Revolutions, and Crises in Business and Education

Business Proﬁle

Ingrid Reyes

28 Sonica Aron

Cover Story

Lisa Anna

Palmer

A Journey of Empowerment, Vision, and Impact

Founder and CEO | Light Your Leadership Inc

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ou can hate more but you can never love less. The hope to make the world a better place keeps us all going. In today's competitive world, helping those in management positions is also crucial so they can make better decisions and have clarity in life. With the same vision, Lisa Anna Palmer is helping people in management positions to love their life as a leader. Lisa is the Founder and CEO of Light Your Leadership Inc. Lisa is on a purpose roadmap that outlines how to lead effectively in a changing world. Additionally, she and her team at Light Your Leadership Inc. are growing a platform that shines a light on leaders who put people and the planet first. Thus, we at CIO Business World unleash the full potential of Lisa through an interview to learn about the techniques she uses to bring change. Below are the highlights of the interview: Brief our audience about your journey as an entrepreneur. What inspired you to start your own business? I burned out three times by the age of 38. After spending two decades working within corporate Human Resources & Organizational Development and Organizational Effectiveness roles, both as a management consultant at a Big Six Firm and then within HR roles at two Canadian Crown Corporations, I was inspired to start my own company. As my consulting and coaching practice took off, I realized that I wanted to focus on leadership development because lack of leadership is at the root of every organizational and societal issue. Great leadership is at the heart of every success. Tell us something more about your company and its mission and vision. Our vision is to make the world a better workplace for all by helping those in management positions to learn to love their life as a leader. We do this using the principles featured in my international bestselling book, Light A Fire In Their Hearts: The Truth About Leadership and the SCALE approach, which stands for Self-Awareness, Connection, Accountability, Legacy, and Elevating others. These help managers and executives take their leadership to the next level as they learn tools and techniques to unleash potential and forces for good in themselves and others. In addition, we have the PURPOSE Road Map, which outlines how to lead effectively in a post-pandemic world, including:

1. Putting people and the planet first 2. Understanding the struggle 3. Renewing the culture 4. Psychological safety and physical security 5. Office set-up and technology, including AI 6. Service-minded leadership 7. Evolving and elevating leadership capacity at all levels We are also dedicated to growing a platform that shines a light on leaders who put people and the planet first. Where do you envision yourself to be in the long run, and what are your future goals for your company? I envision growing Light Your Leadership Inc. by establishing a Fractional Chief Leadership Officer practice. My goal remains to do my part to ease workplace suffering in as many organizations as possible and make work meaningful and joyful so that people can be, do, and feel their very best. We need to bring back pride in work well done and strive for excellence in healthier ways that bring about good, rather than using methods and approaches that harm people and the environment. I plan to raise awareness of CEOs and Boards so they see the importance of introducing and prioritizing Chief Leadership Officer roles. With over 50% of managers

looking to leave their position (Gallup), 70% of people offered promotions saying “no” (Ivanti), 69% of managers being afraid of speaking to their employees (Harris Poll), and 57% of employees are reporting that they are being disrespected by their manager (Pew Research), we need to focus on leadership development at all levels, all ages, and all backgrounds. Waiting to send managers to a workshop when they get promoted is insufficient. To steer organizations, society, and our economy in the right direction, we need to elevate leadership so that it is integrated as a way of being from the start. Leadership development needs to start early and to be viewed as lifelong learning. I am also working on my second book, Leadership In A Post-Pandemic World, to explore a revolutionized postpandemic workplace and organizational renewal. In the near future, where do you envision yourself, and how do you plan to accelerate and drive forward the process of change? I took stock about two months ago about what differentiates me. I had the realization that prior to launching my own company, I had spent most of my time in corporate settings

THE VP COACH

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advising and coaching vice presidents and aspiring vice presidents (i.e., directors and senior directors). I also found that coaching managers and helping them become better versions of themselves led them to realize their deep discontent with their current employers. They then beg me to help them leave their company because they don't have the formal authority to implement change and feel stuck with traditional command and control senior managers. This pained me, so I've decided to focus on coaching vice presidents and aspiring vice presidents (and equivalents) because they have greater authority and access to resources. Therefore, when they transform, they can stay with their current employer and eﬀect real and meaningful changes to their workplace. This beneﬁts their downline and thus helps middle managers in the long run. They are also the CEO feeder group, so when we help them be the best version of

themselves, we help the entire organization solidify its future. Outstanding leadership is contagious as elevated leaders become role models for others. Investing in vice presidents and aspiring vice presidents makes workplaces better. Strong, compassionate, courageous, and competent transformational executives know how to grow and inspire other leaders, which creates a powerful ripple eﬀect at all levels. This is the key to delivering results in healthier and more sustainable ways. Leadership development underscores strategic advantage and underpins excellence. Case in point, a Metrix Global study found that executive coaching can have a 788% return on investment (ROI) based on factors including increases in productivity and employee retention (Forbes, 2023).

Coaching top managers to love their life unleashes their human potential. When leaders can connect with people they work with from this elevated place of purpose, passion, and fulﬁlment, the potential for their organization's success grows exponentially.

As a successful Women leader, how do you manage to strike a balance between your professional commitments and personal life? This is yet another example of lifelong learning because while I strive for balance and have made much progress, I

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am still not quite where I would like to be. However, I'd like to invite leaders to reframe this whole concept: rather than try to strike a 50/50 balance between work and personal life, perhaps it would be more effective and less frustrating to harmonize our work and personal life. What I mean by that is that we have different seasons, and life is dynamic, not static. So, rather than strive for balance or a 50/50 split between my work and personal life, I seek to find the right mix that feels good: when life is harmonious, I feel energized, healthier, more aligned, and in flow. I do this by checking in with myself because sometimes I tend to spread myself too thin. I've learned to recognize the signs of burnout earlier; in my case, I get fatigue and joint pain because of fibromyalgia. When I get the first hint, I

know it is time to pull back and spread out my appointments to leave more room for self-care and downtime in my calendar. Also, of crucial importance is that I have learned to set boundaries, manage expectations, focus on priorities, to simplify processes, leverage technology and delegate more. In a male-dominated industry, how have you overcome challenges and stereotypes to succeed as a woman entrepreneur? I don't feel that I have overcome it. Rather, it is an ongoing exercise in raising awareness to counteract unconscious biases. As nurturers, women tend to be recognized as solid career and life coaches, human resources managers, and experts in self-leadership or coaches for middle managers. While there have been advances with upcoming

generations, when it comes to being considered as thought leaders or coaches for senior managers, we have yet to break through the glass ceiling, particularly with CEOs and VPs who are Gen-Xers or Boomers. I can see why this happens as mainstream celebrity leadership experts, such as the late Bob Proctor, John C. Maxwell, Patrick Lencioni, Kouzes and Posner, etc., tend to fit the stereotype. Don't get me wrong, I really admire what these men have done to advance organizational leadership, and I am grateful to have studied their work. However, society must recognize that women can also advise and coach top leaders just as well as any man. Both men and women in senior management need to check their biases. Men also need to step up as allies, as everybody wins when more women get involved in leadership development at the highest levels of the organization. What advice would you give to aspiring women entrepreneurs who are looking to make a mark in their respective industries? I suggest they practice the 8 Ps of Ignition that I introduced in the book Light A Fire In Their Hearts. They are Profundity, Passion, Purpose, Perseverance, Professionalism, Play, Philanthropy, and Prosperity. We also need to support one another and not listen when we are told that we need to 'play the game' or 'be mean' to get ahead. This is what keeps us down as a collective. We need to stop playing small and get out of our comfort zones to be seen and to share our platform with others so that we can all get an opportunity to shine. What are your thoughts on the evolving landscape of entrepreneurship and business in the 21st century? Entrepreneurs play an essential part in shaping the landscape and driving its evolution. My hope is that through our businesses and our life's work, we influence socioeconomic forces toward doing what is good for people and the planet. We need to hold ourselves, politicians, and community leaders accountable for driving the economy to grow and realize profits in healthier and more sustainable ways. We have the power to influence consumer behaviours through our advertising, research, speaking, writing and storytelling. Let's help the masses make better choices that will help humanity and all living beings stick around a while longer and strive for a better world for all.

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Navigating the Entrepreneurial Journey: Lessons from Young Business Leaders

n the fast-paced world of business, young entrepreneurs are not just the leaders of tomorrow; they are the leaders of today. Their journeys are ﬁlled with challenges, triumphs, and invaluable lessons that can inspire and guide aspiring business leaders. In this article, we'll explore the entrepreneurial journeys of young business leaders and the lessons they oﬀer to those embarking on their own entrepreneurial paths.

Customer-Centric Approach Young business leaders prioritize understanding their customers' needs and preferences. They actively seek feedback, iterate on their products or services, and create exceptional customer experiences. Lesson: Put your customers at the center of your business strategy. Impact-Driven Entrepreneurship

The Early Spark For many young entrepreneurs, their journeys begin with a spark of inspiration, a passion, or a problem they're determined to solve. This initial motivation is a driving force that propels them into action. Lesson: Find your passion and let it fuel your entrepreneurial journey.

Many young entrepreneurs are not just focused on proﬁts; they are committed to making a positive impact on society and the environment. They integrate social responsibility and sustainability into their business models. Lesson: Consider the broader impact of your business beyond ﬁnancial gains.

Embracing Innovation

Adaptability in a Changing Landscape

Young entrepreneurs are often early adopters of innovative technologies and business models. They leverage digital platforms, data analytics, and emerging trends to create disruptive solutions and gain a competitive edge. Lesson: Embrace innovation and be open to new ways of doing business.

The business landscape is constantly evolving, and young entrepreneurs are adaptable and agile. They pivot when necessary, seize new opportunities, and stay ahead of industry trends. Lesson: Be ﬂexible and adaptable to thrive in a dynamic environment. Setting Bold Goals

Persistence in the Face of Failure Failure is an inevitable part of entrepreneurship. Young business leaders understand that setbacks are learning opportunities. They exhibit resilience by bouncing back from failures, adapting, and continuing to pursue their goals. Lesson: Embrace failure as a stepping stone to success. Building a Strong Support Network Successful young entrepreneurs surround themselves with mentors, advisors, and a supportive network of peers. They recognize the value of seeking guidance and learning from experienced individuals in their industry. Lesson: Seek mentorship and build a supportive network to accelerate your growth. Balancing Passion with Pragmatism While passion drives young entrepreneurs, they also understand the importance of pragmatism. They make datadriven decisions, conduct market research, and develop robust business plans to ensure the viability of their ventures. Lesson: Balance passion with strategic planning for sustainable success.

Young business leaders dream big and set ambitious goals. They envision the future they want to create and work tirelessly to achieve it. Lesson: Set clear, audacious goals that inspire and drive you forward. Continuous Learning Entrepreneurship is a continuous learning journey. Young entrepreneurs invest in their own growth by reading, attending workshops, and seeking knowledge from diverse sources. Lesson: Commit to lifelong learning to stay at the forefront of your industry. In conclusion, the journeys of young entrepreneurs are marked by passion, innovation, resilience, and a commitment to making a positive impact. Their experiences oﬀer valuable lessons for anyone pursuing entrepreneurship. By embracing these lessons and learning from the successes and challenges of young business leaders, aspiring entrepreneurs can navigate their own paths with conﬁdence and determination, contributing to the everevolving world of business.

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Ingrid Reyes Navigating the Creative Currents of Advertising

CEO M&A Creative Agency USA

randing is an art, and if combined both, it can truly become a success story. Today, advertising agencies are responsible for creating and implementing marketing and advertising campaigns for clients. A true business leader encourages creativity and fosters an environment where innovative ideas can ﬂourish to stay competitive in the marketing industry.

Champagne during my late teens ignited a profound passion that has traversed continents and cultures. This passion has found a vibrant outlet on Instagram, where I engage with fellow enthusiasts and wineries under the moniker @Delicious_Journey_. This platform not only fuels my wine knowledge but also forms connections that enrich my understanding of the art.

Beyond the boardrooms and creative pitches lies the story of one such creative woman, Ingrid Reyes, who has fueled her business knowledge at M&A Creative Agency USA. With a legacy extending to diverse sectors, including, the alcoholic beverage industry, food, technology, ﬁnance, telecommunications, and entertainment, Ingrid now oversees the agency's operations, fostering client relationships, and charting growth strategies.

A pivotal chapter began when I met my business partner, Luis Marques, Founder and Global CEO of M&A Creative Agency based in Europe, an exceptional award-winning European ad agency and we decided to join forces to launch a US division. M&A Creative USA specializes in the beverage industry, our collaboration was a perfect fusion of my passion for wine and my advertising prowess.

Below are the highlights of the interview: What inspired you to pursue a career in your industry, and how did you rise to your current position as CEO?

We opened oﬃces in the U.S., spanning Napa Valley, New York, Los Angeles. The agency is headquartered in Portugal, in Lisbon and Aveiro, and we have oﬃces in France as well, in Bordeaux, from each corner we're revolutionizing wine marketing on a global scale. At M&A Creative Agency, I lead operations, overseeing all clients, and mapping growth strategies.

Greetings, readers! I'm Ingrid Reyes, I'm thrilled to share my journey with you – the winding path that led me to the exhilarating world of advertising and ultimately to the pinnacle of my career as Partner and CEO, Americas of M&A Creative Agency USA. As I reﬂect on my story, I'm reminded of the remarkable experiences that have shaped me into advertising executive I am today.

As I reﬂect on my journey, I'm immensely grateful for the experiences that have molded me into the advertising leader I am today. My story is one of passion, growth, and an unrelenting commitment to excellence. It's an honor to share this narrative with you, and I'm excited to continue pushing boundaries and shaping the future of advertising and wine marketing.

With over two decades in the advertising industry, my dedication to excellence has become synonymous with my name. I take immense pride in not one, but two Golden Eﬃe awards and a prestigious Silver Cannes Lion award, standing as a testament to my commitment to crafting campaigns that resonate and endure.

As a female CEO, what strategies have you used to overcome gender-related challenges in your career journey?

This inﬂuence brought CIO Business World to interview Ingrid, to know about her journey.

Yet, I've never allowed success to breed complacency. Embracing the spirit of continuous growth, I recently embarked on a transformative journey at the Stanford Graduate School of Business. The Entrepreneurship Leadership Initiative Program empowered me with innovation and entrepreneurial skills, vital in navigating the dynamic landscape of advertising. Beyond the boardrooms and creative pitches, my heart beats for the world of wine. A serendipitous encounter with

Embracing the role of a female CEO has been both a privilege and a challenge, and the strategies I've employed to surmount gender-related obstacles have been instrumental in shaping my career journey. Through perseverance, innovation, and unwavering self-belief, I've navigated these challenges with determination. One key strategy has been to cultivate a strong sense of self-conﬁdence. In a landscape where gender biases sometimes linger, I've learned to trust my abilities and insights. By consistently showcasing my expertise and asserting my viewpoints, I've demonstrated that gender does not determine competence.

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Connecting with like-minded individuals who champion diversity and equality has provided me with invaluable support and perspective. Engaging with mentors who have encountered similar challenges has armed me with strategies for navigating through complex situations. Furthermore, I've embraced adaptability as a core strength. The business world is ever-evolving, and my willingness to embrace change has allowed me to stay agile in the face of adversity. Flexibility has not only enabled me to overcome gender-related hurdles but has also positioned me as a force for innovation within my organization. Lastly, celebrating my successes and milestones has been a personal strategy to combat imposter syndrome. As a female CEO, it's crucial to recognize and internalize achievements, reinforcing the fact that I belong in the leadership position I hold. In essence, my journey as a female CEO has been about defying limitations, breaking stereotypes, and carving a path that future generations can follow without the same barriers. Through self-assuredness, strategic networking, adaptability, open dialogue, a commitment to diversity, and self-celebration, I've risen above gender-related challenges, embracing my role with pride, and forging ahead toward new horizons. Can you highlight a significant achievement or turning point that played a pivotal role in your career trajectory? I recount a pivotal juncture that carved a new path in my advertising career—a moment that stands as a testament to the fusion of determination, innovation, and seizing opportunities when they arise. The scene was set at a high-stakes new business pitch presentation, I've done a dozens of them, this day the air buzzed with a blend of excitement and tension as I stood before a room filled with global auto industry veterans and decision-makers from Fiat who had just bought Daimler Chrysler. As I stood in the boardroom in the highrise of the Chysler building in Detroit, in a room full of automotive male executives, the tension was palpable. The pitch was for a groundbreaking campaign that we had meticulously crafted, we had worked on it for weeks—a campaign that embodied the spirit of our agency and promised to redefine the way Chrysler engaged with their

audience in the middle of a great recession in 2007. As I stepped up to the podium, I felt a surge of confidence. The months of tireless research, brainstorming, and refining the concept were about to culminate in this pivotal presentation. With every slide that I clicked through, I could see the spark of interest in the eyes of the clients, including Fiat's CEO. The narrative flowed seamlessly, capturing their attention and painting a vivid picture of the campaign's potential impact. But it wasn't just the content that spoke volumes; it was the synergy among our team members that resonated. We had united our diverse strengths, perspectives, and skills to create something truly remarkable. The energy in the room was electric, and it was clear that our passion for the project was contagious. The Q&A session that followed was a revelation. The clients' inquiries delved beyond the surface, probing into the heart of our strategy, our creative choices, and our commitment to pushing boundaries. It was during this exchange that I realized the immense power of our collective effort. The campaign wasn't merely a proposal; it was a testament to our ability to innovate and transform ideas into impactful solutions. As the meeting concluded, the applause and accolades that echoed in the room were a validation of our hard work. That moment marked a turning point, a profound realization that our campaign had not only resonated but had ignited a spark of excitement that set it apart. Reflecting back, I understand that the turning point wasn't just about a single pitch—it was the culmination of years of dedication, lessons learned, and an unyielding belief in the power of creativity. It was a testament to the magic that happens when talented individuals collaborate seamlessly, pushing each other to achieve greatness. As I navigate my advertising career that pivotal moment remains etched in my memory. It serves as a constant reminder that embracing challenges, believing in the strength of a united team, and harnessing the force of innovative ideas can shape not only campaigns but also entire trajectories. It's a story of perseverance, creativity, and the realization that seizing a pivotal moment can lead to a legacy of transformation and success. How do you foster a culture of innovation and continuous improvement within your company?

Fostering a culture of innovation and continuous improvement isn't just a strategy—it's a way of life. At M&A Creative, we've woven these principles into the very fabric of our operations, igniting a creative spark that fuels our every endeavor. It all starts with a mindset—a shared belief that complacency has no place in an industry as dynamic as advertising. We encourage our team to embrace change, to challenge conventions, and to see every project as an opportunity for growth. It's about cultivating a hunger for progress that propels us forward. Transparency plays a pivotal role. We've dismantled the traditional hierarchy, creating an environment where ideas flow freely, regardless of one's title. From interns to senior executives, everyone's voice matters. This inclusivity not only fosters creativity but also empowers our team to take ownership of their contributions. Innovation isn't confined to brainstorming sessions; it's woven into our daily operations. We allocate time for dedicated exploration—moments when team members can pursue passion projects or delve into emerging trends. These initiatives are the seeds of innovation, often sprouting into groundbreaking campaigns that push the boundaries of creativity. Learning is a cornerstone of our culture. We're committed to staying ahead of the curve, whether it's adopting cuttingedge technologies or understanding the pulse of consumer behavior. Regular workshops, training sessions, and industry conferences are part of our routine. By staying informed, we arm ourselves with the tools needed to create campaigns that resonate. Our agency isn't just a workplace—it's a dynamic ecosystem where innovation thrives. The culture of continuous improvement isn't imposed from above; it's embraced collectively. As I reflect on our journey, I realize that fostering a culture of innovation and continuous improvement isn't a destination; it's an ongoing expedition. It's about empowering our team to think beyond boundaries, to challenge norms, and to embrace every project as an opportunity to innovate. It's a commitment to staying agile, staying curious, and always pushing the envelope of creativity.

Can you share an example of a difficult decision you had to make and the factors you considered before making it? Before the world of advertising, I had another career—in the realm of Interior Design, a childhood dream. I devoted six years to this realm, weaving together luxury and creativity with clients like The Four Seasons Santa Barbara and St. Regis Princeville, Hawaii, even Hollywood's luminaries. Yet, amid all the success, a whisper of something unfulfilled lingered, an unfulfillment I couldn't fill. The yearning for the corporate world emerged, and a profound decision loomed. To start anew in advertising, a domain unfamiliar, it would bear its cost—beginning from ground-zero once more, starting a new career. Amidst the scales of career continuity and personal happiness, interior design fell short, and so a leaped into the enigmatic landscape of advertising which had been calling me. Once I made that decision, I never looked back, a new career unveiled, I went from working in boutique agencies to global giants, each step added layers of knowledge and mastery. A journey from supervisor to director, VP to EVP, culminating in Director of North America and the Caribbean for Mindshare in New York, which is part of the formidable WPP conglomerate of global agencies and at that time #1 worldwide. Leading at the helm of renowned brands such as American Express, Kimberly Clark, and Sprint, and successfully leading diverse teams spanning North America and the Caribbean. Then, a return to Los Angeles marked a pivotal turn. The birth of my marketing and communications consulting venture, a space that incubated growth. Yet, destiny had another script in mind. An encounter with Luis Marques, the visionary behind M&A Creative Agency, rewrote the tale. In our partnership, I found my stride, a home for my expertise as the CEO for North and South America. The trajectory bends in unforeseen ways, and as I reflect, it's evident that the heart always knows its path. From a childhood dream to scaling the summits of design and advertising, the journey continues with new stories to unfold.

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Navigating the Intersection of Emerging Technologies, Revolutions, and Crises in BUSINESS AND EDUCATION 24

n today's fast-paced and ever-evolving world, the intersection of emerging technologies, social revolutions, and unexpected crises is redeﬁning the landscape of both business and education. As an entrepreneur, musician, and educator, I've witnessed the transformative power of these dynamics ﬁrsthand. In this article, I will share my thoughts on how individuals and institutions can navigate and harness these forces for positive change.

quo. The rise of social media has empowered individuals to mobilize and advocate for change on a global scale. Movements like #BlackLivesMatter, #MeToo, and climate activism have forced society to confront issues of systemic inequality, discrimination, and environmental sustainability.

Technology as the Catalyst

Companies are now expected to take a stance on social and environmental issues, and consumers increasingly support businesses aligned with their values. This shift underscores the importance of purpose-driven entrepreneurship and the need for businesses to contribute positively to society.

Emerging technologies have always been at the forefront of driving innovation and change. From the advent of the internet to the proliferation of smartphones, technology has altered the way we communicate, work, and learn. The current era is witnessing a wave of groundbreaking technologies, such as virtual reality, AI and blockchain, that have the potential to disrupt and enhance various industries. In business, these technologies offer unparalleled opportunities for growth and efficiency. For example, AI-driven analytics can provide valuable insights into customer behavior and market trends, enabling companies to make data-driven decisions. Virtual reality can revolutionize employee training and customer engagement by creating immersive experiences. However, adapting to these technologies requires a willingness to embrace change and invest in education and skill development. Businesses that prioritize digital literacy and innovation will be better positioned to thrive in the tech-driven future. In education, technology is transforming the way we learn and teach. Online platforms and e-learning tools have become essential in providing accessible education. The COVID-19 pandemic accelerated this digital shift, highlighting the importance of flexible and adaptable learning models. Students and educators have had to adapt to virtual classrooms and remote collaboration, and this experience will likely shape the future of education. Revolutions and Social Movements Simultaneously, we are living in an era of social revolutions and movements that challenge the status

In business, these social movements have pushed for corporate social responsibility and ethical practices.

In education, social revolutions call for a more inclusive and equitable system. Access to quality education remains a global challenge, and educators must address disparities in learning opportunities. Social justice movements demand diverse and inclusive curricula that reflect the experiences and contributions of marginalized communities. It is essential to empower students with the knowledge and skills to be informed, responsible global citizens. Crisis Management and Resilience While technology and social revolutions offer immense potential, we cannot overlook the role of crises in shaping our world. Whether it's a global pandemic, economic recession, or environmental disaster, unforeseen crises can disrupt businesses and education systems. The COVID-19 pandemic is a recent example of how a crisis can impact both sectors. Businesses had to adapt to remote work and changing consumer behavior, while schools and universities had to transition to online learning. The ability to respond swiftly and with resilience became a key differentiator. In business, crisis management and contingency planning are essential. Companies must be prepared to pivot their strategies and operations in response to unforeseen challenges. Flexibility, adaptability, and a www.ciobusinessworld.com 24

focus on employee and customer well-being are crucial during times of crisis. In education, the pandemic highlighted the need for robust digital infrastructure and preparedness. Institutions must invest in technology and training to ensure continuity of learning in challenging circumstances. Moreover, crises have shed light on the importance of mental health and well-being in education. Students and educators alike need support systems to navigate the emotional toll of uncertainty and disruption. Navigating the Intersection To thrive in the ever-evolving intersection of technology, social revolutions, and crises, individuals and institutions should consider the following strategies: **Embrace Lifelong Learning**: In both business and education, the ability to adapt and learn continuously is paramount. Stay curious and open to new ideas, technologies, and perspectives. **Foster Innovation**: Encourage creativity and innovation within your organization or classroom. Embrace new technologies and methodologies that can enhance productivity and engagement. **Prioritize Inclusivity**: Ensure that your business or educational institution is inclusive and equitable. Embrace diversity and consider the needs of all stakeholders. **Prepare for Change**: Develop contingency plans and strategies for crisis management. The ability to pivot and adapt in challenging times can make the diﬀerence between survival and stagnation. **Stay Informed**: Keep abreast of emerging technologies and trends in your industry. Stay informed about social issues and be prepared to engage in constructive dialogue.

**Promote Well-being**: Prioritize the physical and mental well-being of employees, students, and yourself. Resilience in the face of crises begins with individual and collective well-being. **Seek Collaboration**: Engage with your community, industry peers, and educational networks. Collaborative eﬀorts can lead to innovative solutions and shared resources. The intersection of emerging technologies, social revolutions, and crises may present challenges, but it also oﬀers boundless opportunities for growth and positive change. As we navigate this complex landscape, let us remain adaptable, compassionate, and committed to building a brighter future for business and education. Together, we can harness these forces to drive innovation, equity, and resilience.

Founder & CEO Marching Sheep

Sonica

Aron Elevating Organizations through curated HR Solutions and Excellence

n a world where people are the heart of any organization, Marching Sheep stands as a beacon of insight and innovation. The ever-evolving landscape of HR is designed to seamlessly align with the business essence and ambitions. In this realm, Sonica Aron stays at the forefront of industry trends and best practices. What truly sets her apart is it's not about volume, it's about depth. With a passion for nurturing talent, Sonica is navigating the delicate balance between individual aspirations and collective goals. This allowed us at CIO Business World to interview, Sonica Aron to know how she is redeﬁning the landscape of organizational growth. Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are today? Sonica Aron is the Founder and CEO of Marching Sheep, a globally recognized HR consulting ﬁrm specializing in OD consulting, Diversity Equity and Inclusion interventions and Bespoke capability building.

An XLRI post- graduate, Sonica has been an HR professional with more than 2 decades of experience. She has worked with companies like Pepsico, Vodafone, Roche Diagnostics and ICI paints. While working at PepsiCo, Sonica was exposed to diverse roles and geographies. She worked in sales and sales HR. She worked in a factory. She also worked in a city as well as in remote areas. This experience helped her realize how diverse people viewed women workforce, worked with, and dealt with them. Sonica was heading the HR function for Philips Consumer Lifestyle business in 2012, when she decided to take a break from the corporate world and founded Marching Sheep in February 2013, with an intention to rollout interventions that truly made a diﬀerence to organisations and people's lives and careers and drive respect and equality for all. A mother of two, Sonica considers Marching Sheep her third child, and is extremely passionate about what they deliver as a team. The values at Marching Sheep are Integrity in everything they do, Client orientation, Responsiveness, Attention to detail. Her constant reminder to the team is that when she was on the other side of the table, she was always worried about the impact of interventions. So at Marching Sheep, for every assignment, www.ciobusinessworld.com 29

there are stringent measures on outcomes and deliverables. It was a bumpy ride to reach where the firm is today. While Sonica understood her craft well, which was HR, she knew little about running her own business. From understanding the different taxes to legal obligations of running a business, to getting her first client, to learning how to market Marching Sheep, making the first website, to attracting the right talent despite being bootstrapped. There were many obstacles along the way, from demonetization, or implementation of new tax regime and company laws, and more recently Covid pandemic, which did see drying up of revenues for short spells. But it never dampened the fire in her belly or the steam in her team, driven by the passion of truly making a difference on ground. Sonica faced a spectrum of challenges, from breaking gender stereotypes to stepping into leadership roles in diverse locations. She overcame these challenges with determination, leveraging her experiences to create a dynamic and inclusive work environment at Marching Sheep. These challenges have not only shaped her as a business leader but have also contributed to the values and ethos that define her firm today. Tell us something more about your company and its mission and vision. We believe in doing meaningful work that touches and impacts lives of the workforce, and in turn builds agile, responsive and great organisations. We will continue to research and evolve our offerings. We wish to enable organisations by building capability within and hence offering more certification programs. Integrity is the core value of our organization. We work closely with the client team to arrive at the scope of the project, deliverables and milestones. We as a team also keep upgrading ourselves on new technology and concepts to be able to deliver high impact interventions for our clients. Every assignment has multiple consultants engaged, so that balls don't get dropped, and collective expertise is utilized.

vision, mission, values all ﬂow from there. So in addition to our business activities, we engage in a lot of awareness campaigns. Campaigns around importance of emotional wellbeing, or importance of building psychological safety in teams, or why International Women's day is not just a day but needs to be seen as a culmination of everything we do through the year to drive inclusion. We believe in driving collective learning and societal change with continued conversations through platforms. What are the products/services the company focuses on? How are your services diﬀerent from those in the market? The 4 main services are: 1. Diversity & Inclusion Strategies and interventions We truly believe that inclusive organisations are more productive and we enable our client organisations to arrive at their diversity charter and strategy, executable plans and also partner with the execution. 2. Bespoke learning interventions Organisations need their HR strategy, process and policies to enable employees to deliver of the business strategy and goals. We work closely with client organisations to streamline the HR strategy, policies and practices, drive communication and socialisation, internal capability to enable the same. 3. Leadership and Talent Development As the socio-economic fabric is evolving, the competencies neede to succeed at work are evolving. We work with clients to enable individual contributors, managers and leaders to succeed by building the right competencies. 4. Health & Wellness Portfolio Wellness today, includes emotional, mental and physical wellbeing. While policies and insurances can take care of the physical aspect, there still needs to awareness and life skill building around dealing with issues like anxiety, stress, burnout. With programs curated after research and with the help of clinical psychologists, we enable individuals to become emotionally resilient and hence more productive, personally and professionally.

We do not push oﬀ the shelf solutions but engage in consultative problem solving with clients, curate customised interventions and deliver ROI driven programs.

How do you build and manage a motivated and eﬀective team?

It is our purpose- making a diﬀerence to organisations and peoples' lives and careers that is most important. Our

Humility. As a leader, I ﬁnd that my biggest strength is my team and the connection I share with them. I am transparent

with them about my weaknesses and openly seek feedback and work on it. I am accessible to my team, for both professional and personal concerns 24*7 and I know that they would do the same for me. This honesty builds trust and support among us. At Marching Sheep, we have a plan to make our team strong and motivated. We know that a successful team is what drives us forward. We follow strategies that keep us motivated and help us work well together. I let my team members take charge of their own tasks. This helps them make good decisions and feel responsible. We talk a lot, and I'm always available to listen. We also learn new things all the time to stay up-to-date. Saying "thank you" and giving helpful advice is important. This helps us grow and do better. We also work as a team, sharing ideas and coming up with new ones. We set clear goals and make sure everyone knows what to do. We also take care of our work-life balance to stay motivated and not get too tired. Celebrating small and big wins keeps us excited about our work.

Describe in detail the values and the work culture that drives your organization. We are extremely passionate about building an inclusive world. So in addition to our work with our clients, we do a lot of non-commercial work to bring awareness and equity at the societal level. We work closely with Bravesouls foundation, an NGO working towards rehabilitation of acid attack survivors. We recently worked towards raising funds for a survivor's surgery. Additionally we have associated with Tweet foundation, another NGO that educates, skills and grooms transgender persons. Despite not being into search and recruitment, we will support Tweet Foundation by connecting Transgender candidates to appropriate openings with our clients. This will be another noncommercial initiative. We organize several ﬁreside chats and panel discussions to increase awareness about diﬀerent disabilities, reasonable accommodation, infrastructure, mindset challenges that need to be addressed

I think it's important to help each other grow. That's why we guide and support each other. And we don't forget to enjoy our success too. As the leader, I show how to act by staying true to our values. This helps everyone in the team follow the same path to success. Where do you envision yourself to be in the long run, and what are your future goals for your company? In the long run, we envision Marching Sheep to become a global leader in providing innovative and impactful solutions in Diversity and Inclusion and Bespoke learning interventions. Our goal is to expand our reach and inﬂuence, partnering with organizations across various industries to drive positive change. We aim to be recognized not only for our commitment to creating tangible diﬀerences in people's lives and careers but also for our contribution to promoting respect and equality on a broader scale. As we move forward, we aspire to continue designing tailored interventions that address evolving business and individual needs, ensuring that our clients achieve sustained growth and success.

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The Rising Stars:

Young Entrepreneurs Shaping the Future

n today's dynamic business landscape, young entrepreneurs are emerging as the driving force behind innovation, disruption, and economic growth. Their passion, resilience, and innovative thinking are reshaping industries, creating jobs, and inspiring a new generation of business leaders. This article delves into the world of young entrepreneurs, highlighting their remarkable journeys, challenges, and the impact they're making on the entrepreneurial landscape. The Age of Young Entrepreneurs Gone are the days when entrepreneurship was primarily associated with seasoned business professionals. Young entrepreneurs, often in their twenties and thirties, are now at the forefront of groundbreaking startups and ventures. These individuals are fueled by a desire to bring fresh ideas to life, challenge the status quo, and address pressing global issues. Innovating for a Better Tomorrow One of the defining characteristics of young entrepreneurs is their inclination to innovate. They leverage technology, data, and creative thinking to identify gaps in the market and develop solutions that are more efficient, sustainable, and customer-centric. From e-commerce platforms to healthcare apps and renewable energy startups, young entrepreneurs are spearheading innovation across various sectors. Overcoming Adversity While the journey of entrepreneurship is rewarding, it's not without its share of challenges. Young entrepreneurs often face hurdles such as limited access to capital, lack of experience, and fierce competition. However, their determination and ability to adapt to changing circumstances enable them to overcome these obstacles and emerge stronger. These experiences help them build resilience and develop critical problem-solving skills. Inspiring Leadership Young entrepreneurs are not only focused on their ventures' success but also on fostering a culture of inclusivity and social responsibility. Many of them prioritize ethical business practices, sustainability, and corporate social responsibility. This commitment to making a positive

impact on society is inspiring and sets an example for future generations of entrepreneurs. Networking and Collaboration Collaboration is key in the entrepreneurial world, and young business leaders understand this well. They actively seek out mentorship, partnerships, and networking opportunities to expand their knowledge and reach. Many join startup incubators, attend industry events, and engage with fellow entrepreneurs to exchange ideas and gain valuable insights. Success Stories The stories of young entrepreneurs who've achieved remarkable success are numerous. Entrepreneurs like Mark Zuckerberg (Facebook), Elon Musk (Tesla, SpaceX), and Whitney Wolfe Herd (Bumble) are just a few examples of individuals who started their entrepreneurial journeys at a young age and went on to revolutionize their respective industries. Championing Diversity Young entrepreneurs are increasingly championing diversity and inclusivity in the business world. They are committed to breaking down barriers and ensuring that entrepreneurship is accessible to individuals from all backgrounds. This commitment to diversity not only promotes social equality but also brings fresh perspectives and ideas to the entrepreneurial ecosystem. Looking Ahead The future of entrepreneurship undoubtedly belongs to young innovators who are unafraid to take risks and turn their visions into reality. As they continue to disrupt industries, embrace innovation, and advocate for positive change, young entrepreneurs are shaping a more dynamic, inclusive, and prosperous business landscape. In conclusion, young entrepreneurs are the driving force behind today's entrepreneurial renaissance. Their passion, innovation, and dedication to making a positive impact on the world are shaping the future of business. As they continue to overcome challenges, seek collaboration, and inspire future generations, the entrepreneurial landscape will remain vibrant and full of promise.