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Alejandra Guzman: Globally Acclaimed Leader in Business Management In an interview with CIO LOOK, Alejandra Guzman, Vice President, Performance Management and Strategy at New Orleans Business Alliance emphasizes on her impeccable contribution for her organization. Her unique ideologies and methods took her as well as the organization in achieving many milestones in the pathway. Below are the highlights of the interview: Kindly take us through your journey on becoming a proficient leader. The nature of the roles I´ve had in all of my professional positions required mastering the balance of blending technical and relationship skills. For example, working at the New Orleans Business Alliance requires an understanding of a complex web of internal and external relationships in which I have to act simultaneously as a diplomat, influencer, team player, leader and listener. Economic development does not occur in a vacuum, so it is critical that we work well with others to accomplish our goals. In my position at Capital Natural, a leading management and administration firm for private equity funds and real estate investment projects operating in Mexico, I had to lead a multi-sector group of senior consultants to design and execute an urban development proposal that required me to understand when to switch from a leader to a follower. Although I was ultimately responsible for leading our project, it was critical that I had the capability to step aside and follow the lead of technical experts to deliver a successful project. How do you diversify your organization’s offerings to appeal the target audience? At the Business Alliance, we are focused on enhancing the economic security of all New Orleanians by accelerating the diversification of the local economy, developing local talent and expanding entrepreneurial opportunity. We attract new business and retain talent in New Orleans, by aligning our brand with the international