Trailblazing Market-Disrupting Enterprise Solutions | Gary Lyng

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Gary Lyng: Trailblazing Market- Disrupting Enterprise Solutions Comprehending capricious fluctuation in the markets and implementing necessary changes in business endeavors, defines an impeccable market leader. One such proven change-agent and evangelist is Gary Lyng, Chief Marketing Officer at VIOLIN SYSTEMS. His charismatic leadership in defining the compelling vision, strategy with the execution of 360-degree go-to-market, and accelerating revenue has propelled him to achieve many milestones en-route to his current stature. CIO Look admires such prominent leaders and takes pride in featuring them in its latest issue, entitled “Influential CMOs 2019“. Below are some of the highlights of an interview conducted between CIO Look and Gary: Kindly take us through your journey on becoming a leader. Starting life off as a programmer and eventually leading many different products to consumers, B2B and the enterprise in roles of product management and overall marketing has taught me to always be conscious of the “whole product,” which includes go-to-market. I am curious, adaptable and, most of all, passionate about making a difference for the customer. Beating the competition and trailblazing has always fueled me but I have never, ever looked down on anyone. I’m not afraid to make difficult, timely decisions and remain accountable for the outcome. I toot the horn of my team and let their successes toot my success. I feel that being humble but confident is the best way to have my passion shine through. My favorite quote that I try to live is from President John Quincy Adams “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” How do you diversify your organization’s offerings to appeal to the target audience? In technology marketing, many gravitate to the latest buzzword or technical claims and often are unable to connect the dots to a real-world business, their applications and their customers and, of course, their challenges. As an example, when marketing and selling a product into the data center of a hospital,


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