NEWS INSIGHTS

EXTREME NETWORKS EXPANDS ITS FOOT IN MIDDLE EAST Extreme Networks doubles its investments in Middle East to help their partners and customers with their cloud-driven, end-to-end networking solutions

Extreme Networks, a cloud-driven networking company, is expanding its reach in Middle East. Following the appointment of Maan Al-Shakarchi as Regional Director for Middle East, Turkey, and Africa (META) back in October 2019, Extreme Networks has embarked on an expansion journey of its operations and investments in the Middle East. The company is set to grow its sales, channel, and marketing teams in the region.

The company is also working on several partnerships and alliances which will be announced in due course through 2020. “In addition to it, Extreme is also placing emphasis on strengthening its relationships with regional distributors and engaging new channel partners. As a channel-centric organisation, Extreme is committed to providing both VAR and MSP end-users in the META region with cloud-based, endto-end networking solutions that meet their needs—and those of their customer,” said Mr Al-Shakarchi.

The company is also placing emphasis on strengthening relationships with its regional distributors and engaging new channel partners. The company already has an impressive roster of clients in the region, which are part of over 50,000 customers globally who rely on Extreme Networks’ cloud-driven networking solutions. This includes leading names in banking, hospitality, retail, government, healthcare, and manufacturing.

The past 12 months has seen a rapid growth of cloud implementation in the ME region, with the public cloud services market in the Middle East and North Africa (MENA) projected to grow to $1.9bn (AED7.97bn) by 2020, double what it was in 2016. “We believe there is a great opportunity now for Extreme to strengthen relationships with its regional distributors and engaging new channel partners by clearly outlining Extreme’s unique value proposition for regional businesses.

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate digital transformation – we are now excited to further expand our operations and footprint across META at a time of such huge business transformation,” added Mr Al-Shakarchi.

Extreme announced a new cloud-enabled retail solution, Extreme Retail Select, curated cloud technology packages designed to remove the cost and complexity associated with selecting, buying, building, deploying, and managing network services at retail locations. The turn-key net

Maan Al-Shakarchi Regional Director, META, Extreme Networks

work solutions give retail chains and franchises the ability to quickly and easily automate set-up and management of network connectivity from one to thousands of sites, maximize operational efficiencies, and deliver consistent services and experiences at scale.

Mr Al-Shakarchi added, “In January 2020 we announced availability of Extreme Retail Select curated cloud technology packages designed to remove the cost and complexity associated with selecting, buying, building, deploying, and managing network services at retail locations. With Extreme Retail, businesses have a cloud-driven flexible and scalable solution that meets their specific operational and customer-facing needs.”