Beth Donaldson named Most Inspiring Leader to Watch Out for in 2023

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W W W C I O W O M E N M A G A Z I N E C O M | A M E R I C A S E D I T I O N Magazine omen C o JANUARY | 2023 BETH DONALDSON Founder & CEO Bringing About an Anti-Aging and Wellness Revolution Management VS Strategy Consulting MerlionThe Mascot of Singapore Pg. 32 Pg. 36 Pg. 12 Princess Diana –A Humanitarian, and the Queen of Hearts
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From Editor’ s Desk

Visionarywomenleadershavebeenplayingapivotalroleinthedevelopmentof theworld.Thesewomenleadershavetheabilitytothinkstrategicallyandcreate changeintheirsocietiesandbeyond.Theyhavebeentrailblazersinachieving greatergenderequality,economicgrowth,andsocialprogress.

Womenleadershavebeeninstrumentalininspiringmorewomentopursue leadershiprolesindifferentfields.Theyhaveauniqueunderstandingoftheneeds andaspirationsoftheircommunities.Theyarealsomorelikelytotakea collaborativeapproachtodecision-makingandproblem-solving.Thismakesthem betterabletoaddressthechallengesthattheircommunitiesface.Theystriveto createacultureofinclusivenessandrespectfordiversity.

Thishelpscreateanenvironmentoftrustandcollaborationwhichisessentialfor progressanddevelopment.Womenleadersarealsomorelikelytousetheirpower responsibly Theyareoftenseenasrolemodelsandareheldtoahigherstandardof accountability.

FeaturingforCIOWomen’sthisspecialeditionisonesuchvisionary,Beth Donaldson.

skinBeMedSpawasinceptedinDecemberof2017,andsincethenhashada stronggrowthtrajectory.Impeccablezealanddedicationintothecreationofthe visionandresiliencehavealwaysbeenthekeycomponentsforBethinbuilding thisenterpriseandasshecallsit,anempire.

Hervisionwastocreateamedspathatfocusedonbeautyismorethanskindeep helpingthepersonasawhole–insideandout.Itwasallaboutconnectingtheartof aestheticswiththescienceofwellness.It’sallaboutinjectingconfidencewiththeir portfolioofaesthetics,wellnessandbodytreatmentoptionsaswellasmedical gradeskincareandtheirnewlylaunchedcosmeticline.

“Beauty is about enhancing what you have. Let yourself shine through.” - Janelle Monae
Shalmali W. halmali
S

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Magazine omen C o CIO Women Magazine, 1985, Henderson Rd, Columbus, Ohio, 43220 CIO Women Magazine Publisher Pamela Wilson Jimmy B. Monica Sanders Sankalp K. Narendra S. Garry Williams Chief Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Design Head Social Media Manager Digital Circulation Manager Shalmali W.

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C O N T

Cover Story

Bringing About an Anti-Aging and Wellness Revolution

The Many First Women

Princess Diana – A Humanitarian, and the Queen of Hearts

E N T S

Article

Management Vs Strategy Consulting

Monuments

Merlion - The Mascot of Singapore

The Many First Women

AHumanitarian,andtheQueenofHearts

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ThePrincessofWales, Diana

FrancesSpencerwasbornon 1July1961.Shewasoneof themembersoftheBritishroyal family.Dianawasinthelimelightnot becauseshebelongedtotheroyal familybutbecauseonereasonforher popularitywashersocialworkand gooddeedsforpeople.Herpersonal lifegotmanyupsanddownsyetthe ladyisaninspirationformany womenoutthere.Dianawasthefirst wifeofKingCharlesIIIandthe motherofPrincesWilliamandHarry Herleadershipandmystiquemade heraglobalsymbolandgainedher persistingvogueaswellasanalmost unparalleledpublicsurvey.

AlthoughDianawasinaroyal family,shewasfascinatedbythe people'sproblemsandwasconcerned aboutthemsinceshewasveryyoung. Thesensitiveprincesstowardsthe citizensmadeherworkmorefor theminthefuture.In1981,while workingasakindergartenteacher's assistant,shegotengagedtothe PrinceofWales,theeldestsonof QueenElizabethII.In9181,the grandweddingtookplaceatStPaul's CathedralandmadeherPrincessof Wales,aroleinwhichshewasover excitedlyacceptedbythepublic.

EarlyLife

DianaFrancesSpencerwasbornto BritishnobilityatSandringham estate,Norfolk.TheSpencerfamily wascloselyrelatedtotheBritish royalfamilyformanygenerations. On30August1961,Dianawas baptizedatSt.MaryMagdalene Church,Sandringham.Dianagrewup inParkHouse,situatedonthe Sandringhamestate.Thefamily rentedthehousefromitsowner, QueenElizabethII,whomDiana usedtocall"AuntLilibet"fromher childhood.

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Dianawasatasmallagewhenher parentsgotseparatedbytaking divorced.Dianalivedwithherfather Dianamentionedherchildhoodasnot beinggoodorstablelikeothersdueto thedisputeswithherparentsbutinher teenageDianaruledovermanyhearts withhergooddeeds.Shecametobe knownasLadyDianaafterherfather tookoverthetitleofEarlSpencerin 1975.Atwhichpointherfathermoved theentirefamilyfromParkHouseto Althorp,theSpencerseatin Northamptonshire.

TheirinitialschoolingofDianatook placeatherownhouseunderthe guidanceandsupervisionofGertrude Allen,hergoverness.Later,shebegan herfurthereducationatSilfieldPrivate SchoolinKing'sLynn,Norfolk.She movedtoRiddlesworthHallSchool nearThetfordwhenshewas9years old.Asachild,shewasnotinterested inacademicsandfailedrepeatedly.She leftschoolwhenshewasalmost16. Thoughshewasnotinterestedin academics,shewasaperfectpianist andgotseveralextracurriculartalents likeswimming,divingandalsostudied balletandtapdance.Thiselaboration ofDianaclearly[pointstowardsher loveandpassionforMusicandDance.

Duringhercollegedays,shelivedin Londonwithherschoolfriendsinher mother'sflat.Duringthosedaysshe learnedadvancedcooking.Alsotook somelow-payingjobsasadance instructor,andapreschoolassistant, andalsoactedasahostessatparties.

Socialwork&Patronage

DuringaPremierofNewfoundland, BrianPeckfordIn1983,Princess Dianaconfessedthatitwastoughfor heraftermarriagetohandlethe pressureofaPrincessyetshegrewup strongandmaturedandgotusedtothe conversationswithpeopleandtheir problems.Duringthattimeshewas

expectedtogivevisitsregularlyto hospitals,schools,andotherfacilities. Fromthemid-1980s,shebecame increasinglyassociatedwithnumerous charities.Shecarriedout191official engagementsin1988and397in1991. Shegraduallydevelopedaninterestin socialworkandhelpingoutotherswith theirproblems.Herintenseinterestin theworkhelpedoutseveralpatients andstudentsinthehealthcaresector andeducationsector,andinvolvement, includingAIDSandleprosy.In recognitionofhereffectasa philanthropist,StephenLee,directorof theUKInstituteofCharityFundraising Managers,said"Heroveralleffecton charityisprobablymoresignificant thananyotherperson'sinthe20th century."

Dianacontributedtocharitiesand groupsthathelpedtheelderly,young people,drugusers,andthehomeless. Shehadtheprivilegeofservingasthe hospital'spresidentstartingin1989. ShealsodonatedtotheNaturalHistory MuseumandservedastheRoyal AcademyofMusic'spresident.Diana servedaspresidentofBarnardo's,a charitableorganizationthatDr. ThomasJohnBarnardoestablishedin 1866tosafeguardvulnerablechildren andyoungadults.In1988,shebecame amemberoftheBritishRedCrossand hassincehelpedtheorganization's effortsinplacesincludingAustralia andCanada.

ThehighesthonorthattheCityof Londoncanbestowuponsomeonewas giventoDianain1987whenshe receivedtheHonoraryFreedomofthe CityofLondon.Shetraveledto MoscowinJune1995.Shevisiteda children'shospitalthatshehad previouslyhelpedbydonatingmedical supplies.Shewasawardedthe InternationalLeonardoPrizein Moscow,whichispresentedto"the mosteminentpatronsandindividuals

inthearts,medicine,andsports."Diana washonoredinNewYorkCityin December1995astheUnitedCerebral PalsyHumanitarianoftheYearforher charitablework.Shereceivedagold prizeinOctober1996forherwork withtheelderlyatahealthcare conferencehostedbythe PioManzù CentreinRimini,Italy.

Sheannouncedherresignationfrom morethan100organizationstheday followingherdivorceandjustsixwere stilllistedaspatronages:Centrepoint, EnglishNationalBallet,GreatOrmond StreetHospital,TheLeprosyMission, NationalAIDSTrust,andRoyal MarsdenHospital.Althoughshewas nolongeridentifiedasapatron,she continuedtocooperatewiththeBritish RedCrossAnti-PersonnelLandMines Camp.

DianaacceptedRichard Attenborough'sinvitationtoopenthe RichardAttenboroughCentrefor DisabilityandtheArtsinLeicesterin May1997.Someofhergownsand suitswereofferedforsaleatChristie's auctionhousesinLondonandNew YorkinJune1997,athersonWilliam's recommendation,andtheearnings fromthesesalesweregivento charitableorganizations.Herlast publicappearancewasonJuly21, 1997,whenshewenttoLondon's NorthwickParkHospital.Thedayafter shereturnedfromParis,onSeptember 4,1997,shewassupposedtoattenda fundraiserattheOsteopathicCenter forChildren.TheglobaliconPrinces ofWalesdiedinacaraccidentwithher companionDodiFayedandherdriver HenriPaulon31stAug1997.

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BETH DONALDSON

Bringing About an Anti-Aging and Wellness Revolution

Founder & CEO

C O V E R S T O R Y CIOWomenMagazine|21

Ithinkit’ssafetosay,wehaveall watchedbeautyvideosandtriedto liveuptosocietystandardsor perhapstriedrecreatingitinourown ways.Withtheboomingaesthetic industry,it’seasierthaneverbeforeto takethenecessarystepstobeyourbest selfandfeelcomfortableinyourown skin,howeverthatlooksforyou.

BethDonaldson,named‘TopWoman LeadertoWatchOutforin2023,’ originallythoughtshewantedtogoto collegetostudymedicineandbecome aphysician,butafterdroppingoutof highschooldecidedagainstit. However,afterbeingahighshooldrop outshediddecidetogotocollege whereshestudied Biologyatthe UniversityofMissouriColumbia.

Afterhercollegedays,Bethmovedto Chicagotoexperiencelife!An adventureratheart,shewantedto experiencelifein anewcity,builda network,meetnewpeople,andfindthe rightpathtotread.There,shestarted herfirstjobasaMembershipDirector withtheChicagolandChamberof Commercewhereshestayedafew yearsbeforemovingbacktoher hometownofSt.Louis.Whenshe decidedtomovebacktoSt.Louisshe beganinterviewingwithanumberof joboffersathandshortlyafter.Beth decidedtoaccepttheonethatchanged theentiretrajectoryofherlifeand career

Beth Donaldson, Founder + CEO of skinBe Med Spa, is dedicated to being an organization of integrity, value and innovation to change the lives of everyone they touch.

“This decision propelled me in the direction of my true passion and purpose.”
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“Honestly, I kind of fell into my passion of aesthetics and wellness and quickly discovered it was my calling. I love helping others achieve the best versions of themselves.”

ThisiswhenBeth joinedthelargest medspainthecountry,whichatthe timeshejoinedwasonly16locations, andsoongrewto135locationsbythe timesheleft.Startingajobwitha companyandgettingtoworkat everythingfromgroundupis somethinganynewbiewouldonly dreamof.Beth’shiringmanageratthe time,MistyAkerssaid,“Thebestway todescribeBethis"GameChanger". Sheisapersonwhowillcomeinand helpanyteam,risetotheoccasion,and betterthemselves.Ihadthepleasureof hiringBethinSt.Louis,anditwasto date,oneofthebestdecisionsIhave evermadeasahiringmanager.She immediatelytookastrugglingcenter andmadeitacentertobeat.She workedherwaytobecomingthetop salespersoninthecompanyand remaineduntouchedfornearlytwo years.Bethmakesthingshappen,and challengesotherstobebetter.She madeourcompanyrealizethatthere wasmorepossible,becausesheproved timeandtimeagain;therewas.Shedid notjustraisethebarforthe organization,shechangedtheoutlook onwhatwaspossible.Shetruly changedthegame…,”saidMisty.Beth hadthechancetoleadthis organizations’sales,opennew locations,traveltothe underperforminglocationstohelpthe teamsacrossthenationandhelpmake themsuccessfulbytrainingthemthe systemsandmindsetittakestodoit. Shetrulychangedthegame.

Workingwithanorganizationthathad ahandfuloflocationsatthestartand becameaslargescaleasasitdid duringhertimethere,wastrulya blessing,butBethalsosawamissing spaceintheindustryasawhole.Thus Bethsetouttofillthevoid.She wholeheartedlybelievesthatbeautyis morethanskindeepandsawa tremendousopportunitytobringher visiontolifeofconnectinghow

The new skinBe skin + Beauty lip product portfolio of high quality cosmetics now available nationwide. Contact the clinic at 636.778.7200 or shop online at www.skinbemedspa.com

Beth Donaldson, Founder + CEO, skinBe Med Spa wearing the new skinBe Bombshell lip liner with Be you lipstick creme
C O V E R S T O R Y CIOWomenMagazine|23

someonelooksandfeelsmatters most.“Whenyoufeelgreatand lookgreat,youdogreat.”said Beth.Therearesomanymedspas thatfocusontheoutside appearanceandnotthepersonas awhole. “I wanted to change that and that is when I decided I wanted to create an anti-aging and wellness revolution that connected the art of aesthetics with the science of wellness to help people look and feel their best from the inside out, and that is when skinBe Med Spa was born.”

NewBeginnings,New Challenges-

Difficultisanunderstatement whenitcomestostartinga businessfromthegroundupbut thesearethetimesany entrepreneurorbusinessowner mustfacetogettothenextlevel andbeyond.ThroughoutBeth’s journeyofbuildingherbusiness fromthegroundupthatis100% selffunded,resiliencehasbeen hergreatestasset.Anunstoppable spiritandamassivevisionto changethelivesofmillions,both heremployeesandskinBeclients, isoneofBeth’sgreateststrengths. Shecreditsthisasoneofthe biggestassetsthathashelpedher buildanenterprisethatis revolutionizinglivesand disruptingtheindustry.

Thefirstbigobstaclethrownher way,outsideofthenormal challengesallbusinessowners face,wasanamechange–before skinBeofficiallyopenedbutafter thebuildoutbeganandthousands ofdollarswerespentin marketing,buildingsignageand more.Thebuildoutstartedin June2017andinAugust2017,

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Bethwasservedpapersfroman attorneytochangethebusinessnameas itwasalreadytrademarkedbyanother medspainArizona.

“Clearly I was devastated but looking back it was meant to be. After some serious deep reflection and knowing this challenge was going to be a blessing – the name I chose was skinBe.”

WhyskinBe?It’stri-fold.Thefirstand mostobviousreasonisthepersonal brandingitshows.TheBeisthefirst partofBeth’sname,andskinrepresents everythingtheydoatskinBe.Theskin isourbiggestorganandadirect reflectionofbothyourinternalhealth andhowyoutakecareofyourself.

Thesecondpartofthedeepmeaningof thenamelieswithinthemeaningofa bumblebee.“Mycolleaguesbegan callingmeQueenBseveralyearsago, alwaysusingthebeesymbolandonceI dugdeeperintothesymbolismofabee, Irealizedthetruemeaningisthat

Beth has a dedicated team of individuals both personally and professionally. Pictured here with her glam squad, Amanda McGuire with Lotus Hair Company and Noreen Webster, professional makeup artist.

‘anythingispossible.Basedon physics,duetothesizeofthebee's bodyincomparisontoitswings,it shouldnotbeabletoflybutitdoes.It signifiesanythingispossible.”,adds Beth.

Lastly,Bethisanadvocateofbeing whatevermakesyoufeelmost comfortableandempoweredtobe, regardlessofwhatanyonethinks.Be unique.Bedifferent.Beweird.Be extra.Bebeautifulinyourown magicalway.JustBeyou.

AndthisishowthenameskinBeMed Spacameabout.

skinBeMedSpawasinceptedin Decemberof2017,andsincethenhas hadastronggrowthtrajectory Impeccablezealanddedicationinto thecreationofthevisionandresilience havealwaysbeenthekeycomponents forBethinbuildingthisenterpriseand asshecallsit,anempire.

skinBe Med Spa offers medical grade skincare options in clinic and nationwide shipping. Contact them today at 636.778.7200 or visit them online for a complimentary in person or virtual skincare assessment.

BuildingaStrongFoundation
C O V E R S T O R Y CIOWomenMagazine|25
“We have a commitment to offer safe cutting edge results, and only the best to our clients.”

Beth’s dedicated and talented team of experts is what she is most proud of. Pictured here with her 10X team.

C O V E R S T O R Y 26
“The vision is still the same but we grow, innovate and evolve every day.”

Hervisionwastocreateamedspa thatfocusedonbeautyismorethan skindeephelpingthepersonasa whole–insideandout.Itwasall aboutconnectingtheartof aestheticswiththescienceof wellness.It’sallaboutinjecting confidencewiththeirportfolioof aesthetics,wellnessandbody treatmentoptionsaswellas

medicalgradeskincareandtheirnewly launchedcosmeticline.

“The vision is still the same but we grow, innovate and evolve every day.”

skinBeMedSpaisdoingbigthings–nowofferingfranchiseopportunitiesand aplantogrowitscorporatelocationsas wellastheportfolioofofferings.The

The sky is not the limit for us. We are currently offering franchise opportunities and are excited about our growth and expansion as an organization this coming year.

companylaunchedits‘BodybyBe®’ treatmentslastDecembersteppinginto thebodycontouringgameandarethrilled tobelaunchingtheirprivatelabel cosmeticlinethismonth.

“We have a commitment to offer safe cutting edge results, and only the best to our clients.”

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TheNextBigThing-

Steppingintothenewyearwith massivemomentumandopportunities, skinBehasbigplansforthefuture.The 10Xteamisproudtobeacompanyof innovationandcontinuallearningto alignwiththecompanycorevaluesof deliveringthewowexperienceand changinglives.

ThismonthskinBelauncheditsnew privatelabelcosmeticlineofhigh qualitylipproductsthattheyhave spentmonthsresearchingandtestingto ensuretheyonlyofferthebest,apart oftheteam’scorevalues.Theyaren’t stoppingherein2023,withalotmore onthehorizon.

Inadditiontoexcitingnewlaunches, continuedinnovationandateamthatis committedtochanginglives; their expansionandgrowthplantospread theskinBevisiontomorepeople, includingfranchiseopportunities,isat theforefrontofthenearfuture.

“Weofferawidevarietyofaesthetic andwellnessoptionswitha commitmenttohelpourclientslook great,feelgreatandDOgreat.Weare committedtobeingtheinnovatorsand trailblazersinourspace,”saysBeth.

GettingtoKnowBeth-

Bethhasbeeninthemedspaspacefor nearly20years,startingwithalarge

chainmedspawhichhelpedhergain greatinsight,experienceand knowledgeoftheindustry.“It’salso whereIfellinlovewiththebooming aestheticandwellnessindustryand knewitwasmypurposeandcalling tohelpothersgainconfidenceand livetheirbestlives,” addsBeth.

Fastforward,Bethdecidedtobranch outonherownwhenshewas determinedtomakeithermissionto normalizetheprocedurestheyoffer andfocusonthepersonasawhole byconnectingtheartofaesthetics withthescienceofwellnessto changelivesacrosstheglobe.

ALettertoYoungerSelfHello15yearoldBeth!

Bethbelievesinbeingyourbestand mostauthenticversionofyourself. ThemostimportantthingBeth wouldadviseheryoungerselfis,Be You.

“Be authentically you even when others don’t understand it.”

Beingarebelandarulebreaker, Bethhadawayofgettingaheadin thepursuitofbeingthebest.And yearslater,whenrunningan enterprise,itbecameoneofher manystrengths.

“Youcan’tmakeabigdifference doingwhateveryoneelsedoesor tryingtolivelikeothers.Theremay beothersthattrytocopyyoubutif youaretrulyexceptionalandoffer somethingbeyondaverage,theywill neverbeabletobuildwhatyouhave bytryingtoduplicateit.Ialso believethereisenoughroomfor everyonetoearnsuccessandwinas longastheyputinthework.Thatis trueforeverythinginlifesofollow yourpassionandbeunapologetically you.”,addsBeth.

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Founder + CEO Beth has a massive vision with the skinBe brand to bring an anti-aging and wellness revolution to people around the world.

IfBeth’sJourneywasaBook,it wouldbecalled-

“GameChanger”

“Ihavealwaysenjoyedtocomein, disruptthesystemandchangethe game;witheverythingIdoinlife. Meaning,Iliketohelpothers overcomeobstacles,challenges, generationalcurses,etc.Ilovetofinda betterway.Ilovetogoagainstthe graintocreatesomethingextraordinary –somethingIdidwhenIfounded skinBe.”saidBeth.

“OurmissionatskinBerunsdeep.It’s morethanjustbuildingananti-aging andwellnessrevolution.It’sabout trulychanginglivesforthebetter.Our focusistoencouragealltobethebest versionofthemselvesbysimplybeing them-Beyou,always.”saidBeth.

PassingontheLegacyFromaLeadertoaLeader

“It’shardtonarrowitdowntojustone pieceofadvice.Beingaleaderis difficultyetthemostrewardingthing.I loveempoweringandhelpingothers achievegreatnessandhavegrownasa leadertremendouslythroughoutmy entrepreneurshipjourney.Alotofmy growthhasbeenself-taughtthrough readingandconferencesaswellasa strongcommitmenttolearnhowtobe abetterleader

Ialsohiredabusinesscoachin2022 whowassuchanamazingresourceand mentortome.SandiGlandt;my mentor,businesscoachandnow someoneIconsiderafriendtoo;helped merealizesomekeyingredientsto beinganamazingleaderwhichiswhat Istrivetobe.Ithinkthemostvaluable thingIlearnedaboutbeingagreat leaderisdelegation–don’ttrytodoit all–butonlyhirethebestatthatrole todoitandthentrustthemtoownit

andleadintheirposition.Nothing makesmehappierthantoseemyteam grow,winandthrive!”

ToAlltheNewEntrants,Beth’sOnly AdviceWouldBe-

“Nevergiveup.It’sreallythatsimple. You’regoingtomakemistakes.You’re goingtofail.Thosearethemoments whenyoulearntogroworquit.Ifyou wanttowin,nevergiveupandkeep goingevenonyourhardestdays.”

A 10X team for a 10X vision.
C O V E R S T O R Y CIOWomenMagazine|29
“Be authentically you even when others don’t understand it.”
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Management Vs Strategy Consulting

Managementconsultingand strategyconsultingmay seeminterchangeable,yet theyserveverydifferentpurposes. ManagementVsStrategyConsulting., Theprimarydistinctionisthatstrategy consultingisconductedatthe executivelevel,oftenwiththe company'schiefexecutiveofficeror boardofdirectors.Discoveringviable, long-termapproachesforthebusiness isthefocushere.

Oneotherdistinctionbetween managementandstrategyconsultingis thatthetwoarebettersuitedto differenttypesofbusinesses.Whenit comestosolvingproblems, managementconsultantsaremore concernedwithdevelopingrepeatable processesthatprovideresultsquickly Italsoprovidessubstantial improvementsinkeybusiness functions.

Strategyconsultancy,ontheother hand,opensdoorstoopportunitiesin manyothersectors.Itmaytakea

consultantplanafewmonthsto demonstratehowtoreduceexpenses, marketanewproduct,etc.

ManagementVsStrategy Consulting.,Toputitanotherway, thefocusofstrategyconsultingison findingsolutionsratherthanjust identifyingproblems.Thefocusison thespecificwantsanddesiresofeach customer.

Whenitcomestohiringadvice,large businessesandorganizationsoften turntostrategyconsultantswho provideadviceonniche-specific policy.Consultantsinthefieldof managementareinhighdemandby businessesofallsizes,andtheir expertiseiswidelytransferable.

HereAreSomeWaysToDescribe ManagementVsStrategy Consulting;

MANAGEMENTCONSULTING

managementoftenfocusonenhancing existingoperationsinsideanexisting company.ManagementVsStrategy Consulting.,Short-andmedium-term gainsinproductivityaretheprimary goals.Costsavingsaretheresult,and thefollowingareasofaclient's companymaybenefitfromthis:

Finance

Ÿ Resources,Human

Ÿ ControllingDangers

Ÿ Methodsoftenusedbymanagement consultants,asopposedtostrategy consultants,include:

Ÿ Planning\Organizing\Staffing \Controlling

Thisiseverythingdonetohelpan organizationreachitsobjective.Since thisisoftentheresponsibilityof consultingcompanies,wemaysaythat theprimaryobjectiveofmanagement consultingistoboosttheeffectiveness

Consultingservicesformanagement areoftenknownasoperational consulting.Consultingservicesfor 34

andproductivityofanorganization.

1.Howmanagementconsultantscan beofhelp:

Problemtrackingisoneservicethat managementconsultantsprovide.It's veryuncommonforworkerstobe blindtoissuesinsidethecompany sincethey'retooclosetothesituation. ManagementVsStrategyConsulting., Thetimehascometobringina consultantandfindoutwhatisgoing on.

Aconsultantmayfunctionasan additionalemployee.Forthisreason, manycompaniesfindthatconsultingis acost-effectivestrategy.Thus,itmay bemorecost-effectivetoengage consultantsinsteadoffull-time workersiftheworkathanddoesnot needconstantattention.

Thedecisiontobringonaconsultant mayalsohelpacompanysavemoney sinceitwouldnothavetoprovide perkstotheconsultant.Anoutside consultantmayserveasthecatalystfor positivetransformation.Peopletendto beresistanttochange,yetcertain modificationsareinevitable.Itis possibletohireanoutsideexpertto provideadviceonthenecessary adjustments.

2.Whatskillsarerequired?

Competitorsarethereforconsultants justastheyareforbusinessesin general.ManagementVsStrategy Consulting.,JointMaster'sdegreesin BusinessAdministrationand Managementareveryuseful.Inthe fieldofmanagementconsulting,these twoarebyfarthemostpopular options.

Managementconsultingandstrategy consultingbothoftenneedknowledge infinance,riskmanagement,and humanresources.Notonlyaresuch individualsnecessary,butsoare

specializedabilities.ManagementVs StrategyConsulting.,Thisisduetothe factthatforeveryassignmentgivento aconsultant,theremustbesomesetof peopleorsetofsystemstocarryitout. Maintainingopenlinesof communicationwiththeclient's managementandstaffisgoingtobea toppriority.Youwouldrathernotbe unjustorunfair.

STRATEGYCONSULTING

Aswegofurtherwithourdiscussion ofthesimilaritiesanddifferences betweenmanagementconsultingand strategyconsulting,wewillfocusmore closelyonthelatter Acommon emphasisofstrategyconsultantsisthe long-termviabilityofthebusinessthey arehiredtoadviseon.Theythinkon howthecompanymightbenefitfrom strategicchangestoitsstructureor operations.

Theultimateobjectiveistoraisethe client'sincome.ManagementVs StrategyConsulting.,Management consultingoftenincludesstrategy consulting.Theyachieveremarkable successbyconceptualizingtechniques thatprovidenovelapproacheswith respecttothemannerinwhich engagementsareconducted.It representshowwellafirmis performingrelativetoitscompetitors andhowitmightuseitsowninternal markerforcestogetanadvantage.

1.Howstrategicmanagement consultantcanbeofhelp;

Willrivalshaveasuperiorproduct availableifyourfirmintroducesanew one?Howcanwestopitfrom happening?

Isittheirgoaltocapturealarger portionofthemarketintheyears ahead?Orismaintainingthestatusquo moreofapriority?

Whetherorifacorporationwantsto

workwithwell-knowncompetitorsin theirfield.Canyouprovideagood strategyforthis?

Howcrucialisitthattheysteerthe courseofinnovationintheirfield?Just howdotheygoaboutpromoting somethingthatwillbeindemandin thefuture?

2.Whatskillsarerequired?

Whencomparingmanagement consultingtostrategicconsulting,the latterisobviouslymorechallenging. ManagementVsStrategyConsulting., Ifyouwanttobeasuccessfulstrategy consultant,youneedtobeabletothink criticallyandsolvecomplexproblems. Inaddition,dependingonthe emphasis,youmayneedtohave specializedknowledgeintherelevant sector Thefollowingabilitiesaremore broadinscope,yettheyarenecessary tolaunchasuccessfulstrategy consultingcareer.

ManagementVsStrategyConsulting.2 BestWays|CIOWomenMagazine

Analyticalskills

Datacollectionandanalysiswillreveal issueareas;next,viableremediesand implementationdetailsmaybe developed.

Socialabilities

Consultantsspendalotoftimetalking touppermanagementtogetasenseof theissuesthey'reexperiencingright now

Timemanagement Flexibility

Meetingdeadlinesiscrucialforthejob ofstrategyconsultants.

Thereisalwaysmoretolearn,evenfor aspecialist.It'susefultohavethe abilitytolookforinformationand patternsthatareevolvingandfresh.

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Merlion

TheMascotofSingapore

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Merlion

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TheMerlionmascotofSingaporeisan exceptionalstructurewithhalfbodyof aLionandhalfofthefishmakingit uniqueanditshugesizemakesit mesmerizing.Themythological monsterknownastheMerlionwas createdbyadesignerinthe1960s.So let'sstartwiththeLionsection.A Malayprinceissaidtohavebeen shipwreckedonTemasekIsland,which isnowSingapore,accordingtoanold tradition.

In1964,FraserBurner,adesigner, createdaconstructionthatcombined theshapeofalion'sheadwiththatofa fish,creatingauniqueandcaptivating structure.Afterthat,thecity'siconic buildingwasbuilt,makingitsmascot, theMerlion,famousallovertheworld. Themetropolisconsistsofatotalof6 merlionswithdifferentlocations aroundthemetropolis.Theoriginal Merlionstructure,whichstands8.6 meterstall,spitswaterfromitsmouth. Sincethen,a2-meter-tallMerlioncub

hasjoineditandiscurrentlypresent adjacenttotheoriginalmonument.

AbouttheMerlion-

Adesignerinthe1960sconjuredup themythicalcreatureknownasthe Merlion.

TTherefore,let'sbeginwiththeLion portion.Anoldlegendclaimsa Malayprincewasshipwreckedon TemasekIslandwhichistoday's Singapore.Heandhiscrewthought theyhadseenalion,sothey appropriatelynamedtheisland Singapura,whichmeansLionCityin Sanskrit.Thereisstilldebateover whetherornottheanimalwasalion. Exceptforthezoo,therehavenever beenanyreportsoflionsonthe island.

TheMerlionconsistsofhalfbodyof alionandtheremaininghalfofa fish.TheMerinthemerliondenotes afishingvillagefromthehistoryof themetropolis.Inthe1960s,the metropolisneededalogoiconforthe tourismboardofthemetropolis.A designernamedFraserBurnercame upwithamergedstructureofthe headofthelionandthetaleoffish makingitamesmerizingand exceptionalstructurelikeMerlionin 1964.Thereafterthemetropolisgot itsiconicstructuremakingthecity renownedworldwidewithitsmascot Merlion.

TheerectionoftheMerlionstatue wasofficiatedbyPrimeMinisterLee KuanYewonSeptember15,1972. AttheextremityoftheFormer MerlionPark,atthemouthofthe SingaporeRiver,theoriginalMerlion statueoncestoodwiththeAnderson Bridgeinthebackground.Thestatue anditscubweremovedtothecurrent MerlionPark,whichfacesMarina Bay,in2002.There,theynowstand onarecentlyreclaimedpointinfront ofTheFullertonHotel.

OriginalandrelocationoftheStatue

TheerectionoftheMerlionstatuewas officiatedbyPrimeMinisterLeeKuan YewonSeptember15,1972.VicechancellorKwanSaiKheongofthe UniversityofSingapore conceptualizedit,andLimNangSeng, aSingaporeansculptor,builtitbetween November1971andAugust1972.Its heightis8.6meters,anditsweightis 70tonnes.Theapproximateproject costswere$165,000.

TheconstructionoftheEsplanade Bridgegotcompletedin1997,and althoughtheconstructionwasreadyit blockedtheviewsofMerlionfromthe MarinaBaywaterfront.Bythattime, theSingaporeRiver'sentrywasno longerattheMerlion'soriginal location.Thus,thestatueanditscub weremoved120metersin2002tothe currentMerlionPark,whichfaces MarinaBay,wheretheynowstandon arecentlyreclaimedpointinfrontof TheFullertonHotel.

Thehistoricrelocationtookplace betweenApril23andApril25,2002. Onebarge,twoDEMAGAC1600S craneswithacombinedliftingcapacity of5000tonnes,20engineers,and personnelonsitewereallnecessaryfor thecarefullyorganizedjourney The completestatuewasloadedontoa barge,whichwasthendriventothe newlocationforinstallationatthe currentMerlionPark,closetothe mouthoftheSingaporeRiver.The statue,whichwastootalltopass underneaththeEsplanadeBridge,had tobecarriedoffthebarge,overthe bridge,andbackontothebargeduring thevoyage.

OnSeptember15,2002,precisely30 yearsafteritwasformallyintroduced, then-SeniorMinisterLeeKuanYew traveledbacktoSingaporetoformally welcometheMerliononcemore,this

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timeinitsnewlocation.Visitorscan nowposeforpictureswiththe Merlionfromthefrontortheside, withthenewcityskylineservingas thebackdrop,thankstoaviewing deckthatspanstheSingaporeRiver Theartworkwaspositionedtoface East,whichisconsideredtobethe mostauspiciousorientation.After beingmoved,themonumentstarted spewingwateragainafterceasingto dosoinitsprevioussitein1998due toabrokenwaterpump.Anewtwounitwaterpumpsystemwithunits thatalternatelyoperatehasbeen installedontheMerlion,ensuringthat thereisalwaysabackup.

Significanceofthemonument-

ThenationalanimalofSingaporeis theMerlion.Itisshownasa legendaryanimalwithalion'shead andafish'sbody.Itisfrequently utilizedtorepresentboththecitystateanditspeopleinsportsteams, advertising,branding,tourism,andas anationalpersonificationsinceithas astrongsymbolicmeaningfor SingaporeandSingaporeansasa whole.

StructureofTheMerlion

The8.6-meter-talloriginalMerlion structureshootswateroutofits mouth.AMerlioncub,whichisnow thereandissituatednexttothe originalmonumentandisjust2 meterstall,hassincejoinedit.AwellknowntouristlandmarkofSingapore istheMerlion,locatedinMerlion Parknotfarfromthecitycenter.

MerlioninArt&Culture-

TheMerlionisfeaturedinmanyfilms mostlyinHollywoodandBollywood filmsincludingtheotherSingapore heritages.Thefilmswhichincluded Merlioninitwereasfollows:

Ÿ Inthe2018filmCrazyRichAsians, whichisbasedonKevinKwan's bookofthesamename,theMerlion makesanappearance.

Ÿ The2019animefilmDetective Conan:TheFistofBlueSapphire featurestheMerliononmany occasions.

Ÿ Ananimatedcharacterfrom Singaporewithadesignobviously inspiredbytheMerlioncanbeseen inthe2021filmMyHeroAcademia: WorldHeroes'Mission.Hecanspit high-pressurewateroutofhis mouth,justlikethemainMerlion statue,thankstohisquirk (superpower).Hisname,BigRed Dot,isaplayonthemoniker"Little RedDot"giventoSingapore.

Thetelevisionsectorandwebseries alsoincludedMerlioninit.Various shotsandaspectsofthemerlionwere showninthevariousseries.Theseries wasnamely.

Ÿ TheMerlion(Japanese:)madean appearanceinepisodes18and24of thewell-knownanimeCowboy Bebop,providingSingaporean amnesiacbountyhunterFaye Valentinewithaclueastohertrue ancestry.

Ÿ Inthe2005animeKaras,Hajime Sat's,(SatHajime)areimaginingof Shinjukuprominentlyfeaturedthe Merlion.

Ÿ Episode11oftheJapaneselight novelSeitokainoIchizonfeatures theMerlion.

Ÿ Thefirstspecialepisodeofthe mangaHidamariSketchfeaturesthe Merlion.

Ÿ InEpisode10ofHidamariSketch X:"Hoshimittsu,"thefemale landlordislookingforanapartment keywhentheMerlioncomes.

Ÿ WhenKyokoHoshinonoticed ChizuruIkedadroolinginYuruYuri's eighthepisode,sheexclaimed,"The Merlion!"

TheliteraturealsodescribesMerlionin averyamazingwaybyplayingwith thewordsanddescribingthebeautyof theexceptionalstructureofthe Merlion.

Ÿ Withthepublicationofhispoem "UlyssesbytheMerlion"in1979, EdwinThumboosolidifiedthe Merlion'splaceasaniconic representationofSingapore.Future generationsofSingaporeanpoets havestruggledwiththesymbolof theMerlion,frequentlytakingan ironical,critical,orevenhostile stand-andpointingoutits artificialityandtherefusalof ordinarySingaporeanstoaccepta touristattractionastheirnational icon.ThisisduetoThumboo'sstatus asSingapore'sunofficialpoet laureateandthenationalistic mythmakingqualitiesofhispoetry. Thepoem"attractedsignificant attentionamongsucceedingpoets, whohaveallfeltcompelledtowrite theirownMerlion(oranti-Merlion) poems,illustratingtheiranxietyof influence,aswellasthecontinuing localfascinationwiththedialectic betweenapublicandaprivaterole," accordingtotheNewYorkTimes.

Ÿ InGweeLiSui'sMythoftheStone in1993,thefirstfull-lengthgraphic bookpublishedinSingapore, merlionsasaspeciesweremade-up characters.Theywereportrayedas serene,sageanimalsthatstoodup forrightandeventuallydefeatedthe terribleKraken.Intheearly1990s, Gweehelpedtofurtherpopularise theiconoclasticdepictionofthe spittingMerlion.Itresurfaced subsequentlyinhispoetrycollection WhoWantstoBuyaBookofPoems

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