The Most Influential Women Leaders to Watch In 2023

From Editor’ s Desk

ANewEraofWomenpreneurs!

Fordecades,womenwererelegatedtosupportrolesinthebusinessworld,oftenoverlookedfor promotionsandleadershippositions.Butthingsarechanging.Womenarenolongercontenttositonthe sidelines;they’retakingchargeandmakingthingshappen.

Oneofthewayswomenareinfluencingthebusinesslandscapeisbypromotingdiversityandinclusion. Theyrecognizetheimportanceofhavingdiverseperspectivesandexperiencesintheworkplace,and they’repushingformorerepresentationofwomenandotherunderrepresentedgroupsinleadership positions.They’realsoadvocatingforpoliciesthatsupportwork-lifebalanceandflexiblework arrangements,recognizingthatemployeeswhofeelsupportedandvaluedaremoreproductiveand engaged.

Womenarealsodrivinginnovationinthebusinessworld.Asentrepreneurs,they’restartingbusinesses thataresolvingreal-worldproblemsanddisruptingtraditionalindustries.Asemployees,they’rebringing freshideasandperspectivestotheirorganizations,challengingthestatusquoanddrivinggrowthand competitiveness.

Butperhapsoneofthemostsignificantwayswomenareinfluencingthebusinesslandscapeisby empoweringotherwomen.They’reprovidingmentorshipandnetworkingopportunitiesthathelpwomen advancetheircareers,andthey’reusingtheirplatformstoraiseawarenessofissuesaffectingwomenin theworkplace.Byliftingupotherwomen,they’recreatingavirtuouscycleofempowermentthatbenefits everyone.

Cherishingandhonoringtheeffortsofallthesetenaciouswomen,wearecomingupwithourlatest magazineissue“TheMostInfluentialWomenLeaderstowatchin2023.”

Onthecoverofthemagazine,wehavefeaturedClaraLapiedra(FounderandCEOofAulaBusiness School).Claracomesfromthestrategicconsultancysector.InadditiontoherroleasCEO&Founderat AulaMagnaBusinessSchool,sheisalsothefounderoftheWompreneurcommunityandStanford's officialambassadorforBarcelonaandMadridfortheWomeninDataScience(WiDS)program.Also, don’tmissoutonvisitingthespecialprofilesectiontoreadtheenthrallingstoryofNathalieDreyfus.

Wehopeyouhaveanintriguingread!

“We women do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.”

- J.K. Rowling

Utkarsh D.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PRNewsSection

AmantyaTechnologiesRankedaLeaderinthe ER&DServices–Telecommunications,SME Category,inZinnovZones’2022GlobalER&D ServicesRatings

~ AmantyahasbeendeclaredaleaderintheSmall andMediumServicesProvidersverticalinER&D Services–Telecommunicationssegmentandhas beenrankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annualER&D Servicesratings.

AmantyaTechnologiesInc.,aleadingglobalproduct engineeringandsystemintegrationcompany, announcedtodaythatithasbeenrankedinthe ‘LeadershipZone’intheER&DServices–Telecommunicationsverticalandinthe‘Executive Zone’intheoverallER&DServicescategoryin ZinnovZones’2022GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategyconsultingfirm providesa360-degreeevaluationofengineering researchanddevelopment(ER&D)service providers,identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022study evaluatedover75+topglobalserviceproviders acrossindustryverticalsandmicro-verticalsfortheir digitalengineeringprowess.Theratingshavebeen assessedonmultipledimensions,including scalability,growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,andfeedbackfrom enterprisebuyers.

“Wearethrilledtoreceivethisrecognitionandbe includedinZinnovZones’ER&DServicesratings. It’sahugehonortobefelicitatedbysucha prestigiousbodyandberecognizedforourstrong capabilitiestodelivervalue-addedservicesand solutionsinthe5Gwirelessanddigitaldomains. BuildingacultureofR&Danddisruptingnew

technologiesareattheheartofwhatwedoat Amantya.Ourin-houseinnovations,5GSACore, 5GNetwork-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedabilityand deepcommitmenttoexploringanddisrupting cutting-edgetechnologiesthatdrivenext-gen digitaltransformations.Overthepastfewyears,we havepartneredwithsomeofthebestcompanies globally,andourleadershippositioninginZinnov ER&DServicesreiteratesourgrowingstaturein themarket.Welookforwardtoacceleratingand broadeningourexpertiseinemergingtechnologies andbeingafrontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“BestSMEin TelecomEcosystem2022”atIndiaMobile Congressand“MostPreferredWorkplacein IT/ITES2022-23”byMarksmenDaily

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompanywith operationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML,edge, andcloudservices,Amantyaworkswithsomeof theworld’sbestbrands,includingFortune500 companies.

Formoreinformation,pleasevisit amantyatech.com

AboutAmantyaTechnologies,Inc.

C O N T

CLARA LAPIEDRA

E N T S

The Many First Women

Special Profile

Nathalie Dreyfus: Paving the Way for the Next Generation of IP Lawyers

Article

Who

Harbour Bridge- The National Icon Of Australia!

Monuments

Marilyn Monroe - The Heartbeat of Millions!

Are The 10 Global Innovation Leaders In Manufacturing?

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career

Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffort sheputinwasthedrivingforcebehind hermeteoricclimbtosuperstardom. "Shehadapassiontoimproveherself byreadingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood.

Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

AULA MAGNA- The Leading Digital Business School

Business School Leader Raising The Ceiling of Success

CLARA LAPIEDRA - FOUNDER & CEO

FForthefirsttimeinthehistoryofthe Fortune500,womenrunmorethan 10%ofFortune500companiestoday BigcorporationssuchasIBM,Oracle Corporation,GeneralMotors,and othersareoptingforwomenleaders, showcasingapositiveindustrytrend thatseemstobegrowingaswemove forward.

Manywomentodaydreamofleadinga bigcompany.However,achievingthat levelofsuccessisn'teasy.Toreach thosehigherlevels,oneneedsto possessacertainskillsetthathiring companiesvalueandcherish.Withthe ideatohelpwomenachievetheir dream,AulaMagnaBusinessSchool cametolife.

TheAulabusinessschoolisthefirst onlineinternationalbusinessschoolfor digitalfemaleleadersoftodayand tomorrow AtAula,programsprimarily focusondevelopingskillsinwomen thatcompaniescan'tpasson,withan ideallearningenvironmentforwomen aimingtoexcelintheindustrytoward newheights.

ClaraLapiedraistheFounder&CEO ofAulabusinessschool,andinits latestissue,“TheMostInfluential WomenLeadersToWatchIn2023,” CIOWomenhasfeaturedher.Below aresomesnippetsfromthefascinating conversation.

1.Whatinspiredyoutodirectyour journeyinthisparticularfield?

Myin-depthknowledgeofthe executivetrainingsectorledmeto detectanunmetneed:up-to-dateand flexibleexecutivetrainingforwomen whodidnotwanttogiveupontheir progress.

ThatiswhyIdecidedtofound,inthe middleofthepandemic,AulaMagna BusinessSchool,thefirstonline businessschoolforwomen,becauseI knewthatfemaletalentcouldbea mustintoday'smarketthanksto trainingadaptedtotheneedsofevery executive,businesswomanor entrepreneur.

2.Howdifficultweretheinitial years?Stateafewchallengesyou faced

On23March2023,AulaMagna BusinessSchoolcelebrateditsthird anniversary.Sofar,wehavemanaged tocarryoutfiveeditionsofour flagshipprogram,theExecutive DevelopmentProgram(EDP),through whichstudentsareabletodevelopand improvetheirmanagementskills.In addition,wehavereachedthethird editionoftheDataAnalyticsfor Managers(D4M)program,designedto learnaboutthefullpotentialofvalue creationthroughadata-driven organization.

Butthat'snotall,wealsooffertailormadeprogramsadaptedtoparticular cases.And,throughTheEquity Academy,wehavetheEquality, Diversity,andInclusionAwareness ProgramtogetherwiththeStem

WomenCongressteam.Thistraining isdesignedtoteachyouthebasic principlesforimplementingapolicy ofequality,diversity,andinclusionin yourcompanyororganization.

Inshort,thesehavebeenthefirst yearsofexponentialgrowthinwhich wehaveachievedthatmorethan 92%ofthestudentshavebeen promotedduringthesixmonthsafter graduation.Thispercentageproves thatourformulaworksandhasan impactnotonlyinEuropebutalsoin LatinAmericaandtheUnitedStates.

3.Pleasewalkusthroughyour professionalbackground

Aserialentrepreneur,asIamdefined bythosewhoknowme,Icomefrom thestrategicconsultancysector.I haveanMBAfromESADEanda GeneralManagementProgramfrom IESE,havingcompletedmystudies inItaly,England,Germany,andthe USA.InadditiontomyroleasCEO &FounderatAulaMagnaBusiness School,Iamalsothefounderofthe Wompreneurcommunityand Stanford'sofficialambassadorfor BarcelonaandMadridforthe WomeninDataScience(WiDS) program,whichwillcelebrateits thirdeditionthissummer.

Inaddition,Ihaverecentlybeen namedTop10WomenCEO2023by theAmericanmagazineiEraWomen Leaders,formyinternationalrolein executiveeducationforwomen.

4.Howhasyoureducationhelped youtoshapeyourenterprise?

Somethingstirredmewhenfreshout ofgraduateschool,Icontinuedto studyabroad,bothinItalyandthe UnitedStatesand,somesummers,in theUKandGermany.Ifoundthat,in executiveprograms(aimedat managementskills),womenbarely madeup20%oftheclassrooms,asa

HarvardBusinessReviewreport found.Iexperiencedallthismyself andgrewupidentifyingthose"pain points"tomakewomenlosetheirfear ofattendingexecutiveprograms, makingthemmoreagileincontent, encouragingconnectionbetween participants,makingthemflexible, andupdatingthecontent.

Youcancountonthefingersofone handthetraditionalcaseswherethe environmentisupdated.Ifindthat digitalizationandtherapidimpactof globalizationhaverenderedmostof thecasesIhavereadobsolete.Thisis why,atAulaMagnaBusinessSchool, wedevelopourowncases,concisely andwithcontextuallyrelevant information.

5.Whenwasthecompany incepted?

AulaMagnaBusinessSchoolopened itsdoorsinthemidstofthepandemic, demonstratingthatentrepreneurial talentisthatwhich,inthefaceof adversity,choosestodo,create,build, and,inshort,undertake.Itwasakey momentinwhichtraining,bothfor childrenandadults,wasforcedtogo digital,demonstratingthatanother wayofeducatingandtrainingwas possibleinadisruptiveandchanging market.

6.Whatwasthevisionofyour companywhenyoustarted?

ThepurposeofAulaMagnaBusiness Schoolhasneverchanged.Fighting genderbiasthroughtrainingcourses willalwaysbethemainobjectiveof whatwillalwaysbethefirstbusiness schooladaptedtotheneedsofthe emergingmarket.Wewerebornasa spacedesignedbyandforwomen executives,entrepreneurs,courageous andeagertogrowprofessionally Leadingthetrainingofwomenin differentfieldsandthroughitsowne-

learningmodel,AulaMagna hasalreadymanagedtoreach halftheworldthankstoits up-to-dateclasses,designed intermsofequality,equity, sustainability,and digitalization.Allwithout forgettingthattalent, irrespectiveofgender,is developedthankstothe recyclingofcontentand constanttraining. Ontheotherhand,the objectiveofAulaMagnadoes notendwithtrainingand learning.Accordingtothe alumni,thisisalsoaschool whereyoucanbuildsynergies andstrengthenyournetwork ofcontacts.Afriendlyand respectfulspacewhereyou cangrowbothinternallyand externally.Proofofthisisthe factthatweareambassadors forStanfordanditsannual event'WomeninData Science'inBarcelonaand Madrid.

C O V E R S T O R Y

7.Whatisthereasonbehindyour company'slong-standingsuccess?

Asouralumnialwayssay,"Wearethe formulathatworks"because,fromthe beginning,weknewhowtolistento thedemandsoffemaleexecutives, businesswomen,andentrepreneurs, offeringthemproductsandservices clearlyadaptedtotheirmost immediateneeds.

TheAulaMagnaBusinessSchool team,fromitsfoundertoitsteaching staff,understandswhatitsstudents expectfromeachexecutiveprogram becausewe,inourday,alsowent throughthesamething.Itshouldbe addedthatthecoursesaregivenby womenwhoareexpertsintheirfields ofknowledgeandwhoalsoknowhow totransmitalltheirlearninginafluid, understandable,andpracticalway, adaptedtoeachspecificmoment.

Inshort,wewereabletocapturea powerfulmarketnicheattheright time.Womenentrepreneursand

executivesneededabusinessschool thatwasdigital,diverse,and sustainable,withawell-developed catalogofteachersandspeakerswho couldhelpthemtoenhancetheir professionalcareerswithseriousness, rigor,andgendercommitment.The resultisacommunityofwomenwho createsynergiesandacquireenriching knowledge,bothforthemselvesand fortheircompanies.Attheendofthe day,itmustbeborneinmindthat genderequalitywillultimatelybe progressforeveryone,notjustfor women.

8.Post-pandemic,howhastheeraof entrepreneurshipchanged?

Therehasbeenanundeniableincrease inthenumberofwomenentrepreneurs, especiallyinthecaseofSpain.In particular,thiscountryhasalmost 24,000start-ups.Inotherwords,4%of Spanishcompaniesthatremainactive arestart-ups.Womenentrepreneursare alsocarvingoutanicheforthemselves

inthisemergingmarket.The percentageoffemaleentrepreneurshas increasedby15%inthelastthree years,reachingaround30%ofthe total.

However,thisremarkablegrowthis stilldependentonhorizontal segregationinwhichitseemsthat femaletalentneverreachestheSTEM sectors.Only28%ofpeopledoing researchinsciencearewomen, accordingtothelateststudypublished byUNESCO.Moreover,inthefieldof education,theSpanishMinistryof Educationnotesthatthepresenceof womeninengineeringdegreesisless than25%oftheenrolledstudents.

WhydoImakethispoint?Becauseat AulaMagnaBusinessSchoolwe promotefemaleSTEMtalentforthose companiesthatwishtohavean inclusiveanddiverseworkforce,thus increasingtheirproductivityand performanceconsiderably

HARBOUR BRID

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts.

Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise.

TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

3.Open-TopBigBusHop-onHop-off Tour

2.HarborCruisewithPremium3CourseDinner

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus.

Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid.

Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

NATHALIE

Paving the Way for the Next Generation of IP Lawyers

DREYFUS & ASSOCIES | FOUNDING PARTNER

Astheworldbecomes

increasinglydiverseand inclusive,moreandmore womenaretakingonleadershiproles andpavingthewayforfuture generations.Thesewomenaredriving innovationandmakingasignificant impactintheirrespectiveindustries. Fromtechtofinancetohealthcare,the mostinfluentialwomenleadersto watcharethosewhoarebreaking barriersandsettingnewstandardsfor excellence.

AmongthemisNathalieDreyfus,the foundingpartnerofDREYFUS& ASSOCIES,aboutiqueIPlawfirm specializingintrademarkandnew technologylaw.Nathaliehas establishedherselfasaprominent intellectualpropertylawyerandan expertinthefield.Numerous publicationshaveacknowledgedher expertise.Herleadership,knowledge, andinfluencehavemadeheroneofthe mostinfluentialwomenleadersto watch,pavingthewayforthenext generationoflawyers.

ALeaderinIPLaw

Nathalieisaprominentintellectual propertylawyerwithover20yearsof experienceintheindustry.Shebegan herlegalcareerin1989,quickly establishedherselfasanexpertinthe field,andworkedoncasesforsomeof theworld'slargestcompanies.In2004, NathaliefoundedDreyfus.Sheis recognizedasaleaderinIPlawand hasworkedonsomeoftheindustry's mostcomplexandhigh-profilecases. Sheisaregularspeakeratindustry eventsandhasauthoredseveralbooks andarticlesonthesubject,including “ProtectingYourIntellectualProperty Rights”and“IntellectualProperty LitigationinEurope.”

Nathalieisalsoarecognizedexpertin industrialpropertyincourtssuchasthe FrenchSupremeCourt(Courtde Cassation)andtheParisCourtof Appeal,aswellasinspecificareas suchasdomainnames,ITlaw,Web

2.0,andWeb3.0,includingNFTs. Throughherleadershipand knowledge,Nathaliehasbecomea recognizedfigureinthefieldofIPlaw.

EducationalandProfessional Background

Aftercompletingherlawdegreeatthe UniversityofStrasbourg,Natalie obtainedhermaster'sdegreein intellectualpropertylawfromthe UniversityofParisPanthéonAssas. Shebeganherlegalcareeratvarious renownedlawfirms,gainingvaluable experiencebeforefoundingherown. Sincethen,Nathaliehasestablished herselfasasuccessfulintellectual propertylawyer,providingexpert adviceonvariousissues.Additionally, sheservesasanadjunctprofessorat theFrenchNationalSchoolof Magistrates.

FollowingthePassion

Nathaliedevelopedaninterestin intellectualpropertylawduringher studiesattheUniversityofStrasbourg, whereshecompletedherlawdegree. Helpingbusinessesandindividuals protecttheirinnovativeideasand creationsfascinatedherandledherto pursueaMaster'sinIntellectual PropertyLawfromtheUniversityof ParisPanthéon-Assas.

Aftergainingextensiveexperience workingonsomeoftheindustry'smost complexandhigh-profilecases, NathaliefoundedDreyfus.Herpassion forintellectualpropertylawand dedicationtohelpingclientsprotect theirinnovationshavemadehera highlyrespectedandsought-afterIP lawyerinEuropeandbeyond.

OvercomingChallenges

Asawomanenteringthefieldof intellectualpropertylaw,Nathalie facedseveralchallengesinherinitial years.Shehadtoestablishherselfasa lawyerandbuildherreputationinthe industry,whichlargerandmore

establishedlawfirmsdominated. Anotherchallengewasconvincing potentialclientsoftheimportanceand valueofintellectualpropertylawin protectingtheirinnovations.

Stayingup-to-datewiththerapidly evolvinglandscapeofintellectual propertylawwasalsoachallengefor Nathalie.However,sheovercomesthese obstaclesbyprovidingspecializedand high-qualityservicestoherclientsand buildingstrongrelationshipswiththem.

●AccompanyingClientsatEvery StageofDevelopment:

Dreyfus&Associesaccompaniesits clientsthrougheverystageoftheir projects,fromcreationto crystallizationintopowerfulassets. Thefirmoffersasolutionadaptedto eachclient'sneeds,ensuringtheycan benefitfromthetotalvalueoftheir intangibleassets.

RecognizedforExcellence

Protecting

andEnhancingIntellectual PropertyRights

Dreyfus&Associesvaluesitsclients andtheirneeds.Thefirmstrivesto establishaprivilegedrelationshipwith itscustomerstounderstandtheirneeds betterandanticipateanydisputesthat mayhindertheirprojects.

●IPServices

Thefirmishighlyrespectedin intellectualpropertylawandoffers specializedservicessuchasIPandIT law,trademarks,designs,IPlitigation, industrialpropertyconsulting,and intellectualpropertyconsulting.

●CompetencyinVariousSectors

Dreyfus&Associeshasacompetent teamspecializinginvarioussectorssuch asfilingandrenewal,strategy development,officeprocedures,prelitigation,entries,priorartsearches, valuation,andaudit.

●ProtectingandEnhancing IntellectualPropertyRights:

Thefirmoffersapersonalizedservice thatallowsclientstoremaincalmwhile protectingandenhancingtheir intellectualpropertyrights.Theteam collaborateswithitsglobalnetworkof intellectualpropertylawyersto anticipate,secure,andoptimize intellectualassetportfolios.This,in turn,addsvaluetotheclient's businesses.

Nathaliehasledherfirmtoreceive severalawardsandaccreditations,

recognizingtheirexcellencein intellectualpropertylaw.Managing IntellectualPropertyhasranked Dreyfus&Associesas“IPStars”for trademarkprosecutionandstrategyin France,whileLegal500hasrankedthe firmforIntellectualPropertyLawin thesamecountry TheWorld TrademarkReviewhasalsorecognized Dreyfus&Associesinits“WTR1000” rankingforTrademarkLawinFrance. ChambersandPartnershave acknowledgedthefirm'sexpertisein IntellectualPropertyLawinthesame region.

Theseawardsandrankingsserveasa testamenttothehardworkand dedicationofNathalieandherteamat Dreyfus&Associes,whohavebecome knownfortheirspecializedservicesin IPandITlaw,trademarks,designs,IP litigation,industrialproperty consulting,andintellectualproperty consulting.Theirsuccesshas establishedthemasoneofEurope's mostrespectedIPlawfirms.

HeartfortheCommunity

Inadditiontoherlegalexpertise, Nathalieisalsocommittedtogiving backtothecommunity.Shevolunteers forvariousnon-profitorganizations, includingtheIPProBonoprogram, whichprovideslegalassistanceto individualsandsmallbusinesseswho cannotaffordtraditionallegalservices.

Nathalie'sinvolvementinindustry associationssuchastheInternational TrademarkAssociationandpromotion ofcultureandcontemporaryartby beingpartoftheCircleofPatron CompaniesoftheTokyoArtClubis noteworthy.Herdedicationtothe communityandethicallegalpracticeis highlyadmired.

ShapinganEnterprise

Nathalieattributeshereducationasthe foundationofhersuccessfulenterprise. Herlegaleducationandmaster's degreegaveheracomprehensive understandingofthefield,whichwas crucialinbuildingandgrowingherlaw firm.Hereducationalsoinstilleda strongsenseofethicsand professionalism,integraltoherfirm's missionandvalues.Upholdingthese principleshasearnedherclient'strust andrespect,andherlawfirmhas establishedaprominentreputationin theintellectualpropertylawfield.

EntrepreneurialSpirit

Nathaliehasdrawnonherpersonallife experiencestoguideherdecisionsand actionsasanentrepreneur.She

believesthatherperseverance, determination,andhardwork,which wereforgedthroughpersonal challenges,havebeeninstrumentalin achievinghergoals.Furthermore,her experienceshavetaughtherthe importanceoftakingcalculatedrisks andbeingadaptabletochallenges, whichareessentialtoany entrepreneur'ssuccess.

AdvicetoaYoungerSelf

Lookingbackonherentrepreneurial journey,Nathaliewouldadviseher youngerselftohavemoreconfidence inherabilitiesandtakemorerisks.She wouldencourageherselfnottofear makingmistakes,anaturalpartof learning.Treatingeveryfailureasan opportunitytogrowandimprove,she wouldremindherselfthateventhe mostsuccessfulentrepreneurs encountersetbacks.

BreakingBarriers

Ifherlifestorywasabook,Nathalie believesitwouldbecalled“Breaking Barriers:AJourneyinIntellectual PropertyLaw.”ItreflectsNathalie's lifestoryandexperienceasawoman inamale-dominatedindustry.The bookdetailsthechallengesshefaced andovercameinestablishingherselfas arespectedintellectualpropertylawyer whilerunningherboutiquelawfirm. Thetitlecapturestheessenceofher story,highlightingherperseverance, determination,andwillingnessto challengesocietalexpectationsto achievehergoals.

FuturePlans

Nathalieplanstocontinueoffering high-quality,specializedservicesto clientswhileexpandingherfirm's expertiseinemergingareasofIPlaw, suchasblockchain,NFTs,andartificial intelligence.Additionally,sheaimsto contributetotheindustrybyteaching andwritingaboutintellectualproperty lawtohelpindividualsandbusinesses navigatethecomplexitiesofIPlaw.

Shebelievesthathervastexperience andexpertisecansignificantlyimpact theindustryandthelivesofherclients.

AdviceforEntrepreneurs

AccordingtoNathalie,budding entrepreneursshouldremainfocused ontheirgoalsandnevergiveup.She advisesthemtobepassionateabout whattheydoandbelieveintheir abilitiestosucceed.

Through her leadership and knowledge, Nathalie has become a recognized figure in the field of IP law, paving the way for the next generation of lawyers.

WHO ARE THE 10 GLOBAL INNOVATION

LEADERS IN MANUFACTURING? LEADERS

BCGsaysthatleading

innovatorsneeda“well-tuned GlobalInnovationLeaders system”thatcanspotnewproduct, service,andbusinessmodel opportunities.Thissystemneedstobe abletobedevelopedquicklyand scaledupsuccessfullyoverandover again.

BCGsaysthatrepeatinnovatorswho aresuccessfuldothreethingsright:

Theywanttomakeinnovationatop priorityandaredecisiveabout investmentsandgoals.They understandhowimportantsizeis.They createasystemforGlobalInnovation Leadersthatwillleadtoacycleof success.

Herearethe10GlobalInnovation LeadersinManufacturing:

Siemenshasbeenmakingnewthings formorethan170years,andmanyof itsinventionshavechangedhowthe worldworkstoday.Someexamplesare thePointertelegraph,whichchanged thewaypeoplecommunicated,the Dynamo,whichpavedthewayfor modernelectricity,andSIMATIC, whichhasbeenchangingtheway automationworksfordecades.

“Siemensmakesitsmarkwith innovationsthatmatter—Global InnovationLeadersthataren’tjust new,butalsochangemarketstandards asnewproducts,solutions,or services,”saysSiemens.

Itsgoalisto“shapemobilityforfuture generations”by“becominga sustainablemobilityproviderthat servesasarolemodelintheareasof environment,safety,andintegrity.”

VolkswagenGroupInnovationhas beenthebaseforaglobalecosystem

forinnovationsince2019.The groupusesawiderangeofskills andaninternationalnetworkto comeupwithnewideasfor decarbonization,security,saving resources,andfuturemobility

Ÿ GlobalInnovationLeadersin Manufacturing

Ÿ SustainableMobility

Ÿ Intel’sInnovations

3.Intel

Intel’smissionisto“createworldchangingtechnologythat improvesthelivesofeveryoneon earth.”Thisiswhatkeepsthe companygoing,eventhoughit hasbiggoals.GlobalInnovation Leadersisattheheartofthis mission,andIntelworkstomake theworldsafer,buildhealthyand thrivingcommunities,andmake peoplemoreproductive.

GordonMoore,oneofIntel’scofounders,predictedin1965that thenumberoftransistorsona microchipwoulddoubleevery twoyears.Thispredictionledto manyofIntel’sinnovationsinthe industry.“Thisidea,which becameknownasMoore’sLaw, becamethegoldenruleinthe electronicsindustryandsparked newideas.”

4.Adidas

ThefounderofAdidas,Adi Dassler,hadasimplegoal:to improveathletes.Global InnovationLeadersareatthe heartofthebusinessbecauseof thisandthedesiretomake productsthatworkwellandcan bemadeinasustainableway

“Thechoiceofmaterialsandhow theyaremadearethetwomain waysourinnovationteamscan

affecttheenvironmentalfootprintofour products,”saysAdidas,whichistaking stepstodealwithplasticwaste,recycle materials,anduselessvirginplastic.

TheNikebrandcanbedescribedin manyways,butitsgoalisalwaysthe same:to“inspireandinnovateforevery athleteintheworld.”

Nikehasawell-thought-outstrategythat coversawiderangeofsports,lifestyles, andpricepoints.Thisgivesthe companymorechancestobeinnovative andgrowinthelongrun.

“GlobalInnovationLeadersistheone thingthatdrivesNike’sbusinessin everyway.It’sinournaturetotrynew things.Nikesays,“It’sthefuelthat keepsusgoing.”“Becausewe’re connectedtoathletesandcustomers,we canmaketechnologiesandproductsthat changethegame.

6.Tesla

Teslawasstartedin2003,anditsgoalis stillthesameasitwasthen:“tospeed upthearrivalofsustainable transportationbybringingcompelling electriccarstothemassmarketassoon aspossible.”

Thiscommitmenttogreen transportationiswhatkeepsTesla comingupwithnewideasandworking withothercompaniestogrowthe marketforelectricvehicles(Evs).Tesla hasbeencalledapioneerintheEV batteryindustrybecauseitknowshow importantitistokeepimprovingbattery technology

7.Sony

Sonyhasbeenmakingnewthingsfor morethan70years.ItmadeJapan’sfirst magnetictaperecorderin1950,thefirst commerciallysuccessfultransistorradio in1995,thefirstcommercialbatterypoweredportableTVin1959,thefirst

2.Volkswagen

1.Siemens

5.Nike

videocassetterecorder(VCR)in1971, andthefirstcommercialconsumergradecamcorderin1983.

AkioMorita,theco-founderofSony, hasthreepiecesofadvicewhenit comestoGlobalInnovationLeaders: “Tryinnovationbyelimination,” “Ignorethedoubters,believein yourself,”and“Ignorefocusgroups andinsteadtrytopredictwhat customerswillwant.”

Center”(SSIC).There,thecompany workswithvisionaryentrepreneursand innovatorstofindanddevelopnew technologiesthatwillhelppeopleall overtheworldlivehappier,healthier, andwealthierlives.

Overthepast30years,Huaweihas spentmorethan$100billionon researchanddevelopment.David Harmon,DirectorofEUPublicAffairs atHuawei,saysthatGlobalInnovation Leadersareapartofthecompany’s DNA.

Huawei’splansformovingfrom Innovation1.0toInnovation2.0were laidoutin2019.“InInnovation1.0,we focusedonhowtomeetcustomer needsthroughtechnologicaland engineeringGlobalInnovation Leaders.WilliamXu,Directorofthe BoardandPresidentoftheInstituteof StrategicResearchatHuawei,said,“In Innovation2.0,wewillfocuson theoreticalbreakthroughsand inventionsthataredrivenbyour sharedvisionforthefuture.”

TheSSICsays,“TheSamsung StrategyandInnovationCenteris takingtheworldincreativenew directionsthroughinnovative,reliable productsandservices,talentedpeople, aresponsibleapproachtobusinessand globalcitizenship,andcollaboration withourpartnersandcustomers.”

10.Apple

WithstrongQ1resultsfor2021 totalingUS$111.4bninrevenue,Apple isdefinitelytheworld’s“mostvaluable company.”However,Apple’sCEOTim Cooksaysthat“thisquarterforApple wouldn’thavebeenpossiblewithout thetirelessandinnovativeworkof everyAppleteammemberworldwide.”

Applehasmademanyimportant changestohowtechnologyismade overtheyears.Forexample,the iPhone,whichcameoutin2007,was thefirstdevicetoofferafullversionof theinternetthatwasn’tshrunkdown.

Samsunghashighstandardsforits peopleandtechnologiesbecauseitis committedto“creatingsuperior productsandservicesthatmakethe worldabetterplace.”Theelectronics companyputsalotofmoneyintoits employees.Ithasacultureof innovationbasedontraining,methods thatcanbeusedagainandagain,and anelitecreativeformation.

Samsung’scommitmenttoGlobal InnovationLeaderscanbeseeninits “SamsungStrategyandInnovation

Today,Appleisstilltryingtoimprove itsGlobalInnovationLeadersby makingitsowncomputerchips,the M1processor.Whatusedtotake multiplechipstodoisnowdoneona singlechip,calleda“systemonachip” (SoC).“EveryMacthathasM1turns intoatotallydifferentkindofproduct. Thisisnotbetter Applesays,“It’sa bigstepforward.”

8.Huawei

9.Samsung