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Lincoln Memorial: A Living Testament to American Values

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Magazine

The Supremes: Timeless Classics That Deﬁned an Era

12 Best Business Communication Trends for 2023

C o omen WWW.CIOWOMENMAGAZINE.COM | NOVEMBER 2023

Anna-carina Hausler Managing Director & Co-Founder

Reshaping the Future of Insurance Industry with Unshakable Perseverance

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Insurance’s Shining Stars! It is with great pleasure and pride that we welcome you to the latest issue of CIO Women Magazine, where we celebrate the remarkable achievements of women in leadership roles in the world of insurance. In this issue, titled “Top Women Leaders to Watch in Insurance - 2023,” we take you on an inspiring journey through the lives and accomplishments of women who are shaping the industry and breaking new ground. In the fast-paced and ever-evolving landscape of the insurance sector, it’s essential to recognize and acknowledge the visionary leaders who are driving innovation, championing diversity, and charting new paths for the future. With this issue, we aim to showcase these exceptional women and the impact they have made within their organizations and the industry as a whole. Throughout the pages of this magazine, you will find engaging interviews, insightful profiles, and thought-provoking articles that delve into the experiences and insights of women who have not only overcome the challenges of a traditionally male-dominated field but have also thrived, leading the way for others to follow. We’ll introduce you to women who are CIOs, CEOs, chief underwriters, risk managers, and other key players in the insurance sector, all of whom have demonstrated unwavering dedication, expertise, and a commitment to making a difference. On the cover of the magazine, we have featured Anna-Carina Hausler (Managing Director/ Co-Founder of apinity). Anna is a zealous leader leaving an indelible mark in the male-dominated insurance industry. Her passion, resilience, and unparalleled dedication have led to remarkable achievements at apinity. Alongside the cover story, don’t forget to visit our article section to read insightful and engaging articles! Stay inspired and keep leading the way!

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Lincoln Memorial: A Living Testament to American Values

The Impact of Personalization on Customer Engagement

12 Best Business Communication Trends for 2023

CONTENTS

The Supremes: Timeless Classics That Dened an Era

CONTENTS CONTENTS

22 Anna-Carina Hausler

THE SUPREMES

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In 1959, the Supremes were founded as the Primettes in Detroit, Michigan. It was Motown’s most commercially successful act and the most successful American vocal band consisting of 12 number-one singles on the Billboard Hot 100. The original members Florence Ballard, Mary Wilson, Diana Ross, and Betty McGlown were all from the Brewster-Douglass public housing project in Detroit. They incorporated the Primettes as the sister act to the Primes. Thereafter, in 1960, Barbara Martin substituted McGlown, and the group signed with Motown as the Supremes one year later. In 1962, Martin left the act and Ross, Ballard, and Wilson continued as a trio. Having Ross as the lead singer and Holland–Dozier–Holland as the songwriting and production team, the Supremes accomplished mainstream success in the middle of the sixties. The Motown president Berry Gordy changed the name of the group to “Diana Ross and The Supremes” and included Cindy Birdsong in the place of Ballard in 1967. When Ross left the group to fulﬁll his dream of a solo career, the group gained its original name The Supremes.

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Motown and Supremacy The Supremes experienced a vital moment in their career by signing with Motown Records. Mostly addressed as “Hotsville, USA”, Motown was a powerhouse of talent which included acts like Stevie Wonder, The Temptations, Marvin Gaye, etc. In 1964, their first chart-topper, “Where Did Our Love Go” was released, which became a game changer as the infectious melody of the song and the angelic vocals of Ross made it an instant classic. Their music was a combination of pop and soul, hence known as the “Motown Sound”, reflected in their series of chart-topper “Baby Love”, “Stop! In the Name of Love”, and “You Can’t Harry Love”. Empowerment and Civil Rights The Supremes were more than just a musical sensation for their fans. They embodied resilience and empowerment. The group broke down barriers when racial segregation and discrimination were growing. The first all-female group was succeeding in a male-dominated industry and becoming popular. Furthermore, the music of the Supremes carried the message of social unity along with hope and love, which resonated in the Civil Rights Movement of the 1960s. They performed at events supporting racial equality and were an inspiration to many African Americans during this turbulent period in American history. Impact on the Audience The Supremes deliberately adopted a more glamorous image, encouraged by Motown chief Berry Gordy and Maxine Powell. Ross sang in a calmer and thinner voice as compared to her contemporaries and her vocal styling was matched by having all women embellish their femininity rather than

duplicating the male groups. The Supremes appeared onstage with highlighted make-up and a highfashion gown with wings. Moreover, they performed gracefully with a choreography by Cholly Atkins. The Supremes were told to “be prepared to perform before kings and queens.” Gordy wished for The Supremes to be equally appealing to black and white audiences, like other male groups. The Supremes were international stars by 1965, who traveled around the world and became famous. They recorded songs for motion picture soundtracks after their initial numberone hits. The song was launched in the ﬁlm “Beach Ball” and the group endorsed dozens of products, at one point having their bread brand. “I Hear a Symphony”, “You Can’t Harry Love”, and “You Keep Me Hanging On” were added to their list of hit songs. Consequently, the group released The Supremes A’ Go-Go, which appeared to be the ﬁrst allfemale group album to achieve a separate position on the US Billboard 200. They knocked the Beatles’ Revolver out of the top spot. As The Supremes were famous among black as well as white audiences, at renowned supper clubs, for example, the Copacabana in New York, Gordy had the group performance. Furthermore, pop standards and Broadway were established in their

repertoire in addition to their hit songs. Soon, it turned out to be the ﬁrst black musical act to gain a remarkable and sustained crossover success. What issues did the group face? Every success story has some dark shades, and clearly, The Supremes are not an exception. It experienced tension due to recurring problems with Motown Records' stable performers. According to some sources, Berry Gordy was focusing mainly on the Ross and it was quite unfair to other members of the group. Changing the

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name of the group escalated the rumors of a solo career of Ross and led to professional as well as personal damage to the group. When Ross became the focus, Ballard started suffering from depression and developed an excessive drinking habit. She put on so much weight that she couldn’t comfortably wear many of her performance outfits on the stage. Subsequently, she pursued a solo career with ABC Records and was forced to deny solo contracts of Motown as a part of the settlement. The Supremes in the 1970s In January 1970, the Supremes performed at the Frontier Hotel in Las Vegas under the name ‘Diana Ross & The Supremes’, which was considered their last performance. One year later, the live recording of the performance was made public with the title, ‘Farewell’. At the event, Jean Terrell was announced as the replacement for Diana Ross and changed the name to ‘The Supremes’. “Right On” was the first album of the group without Ross and included Jean Terrel with Mary Wilson and Cindy Birdsong. “Floy Joy” was the group’s Top 20 hit single release written and produced by Smokey Robinson and “Automatically Sunshine” was followed after that. Thereafter, it became the final Top 10 singles in the UK. Terrel shared the lead with Mary Wilson on both ‘Floy Joy’ and ‘Automatically Sunshine’. After recording the Fly-Joy album, Cindy Birdsong left the group and Lynda Laurence was introduced. Jimmy Webb started to produce the Supremes. The Stevie Wonder-led “Bad Weather” reached 87th rank on the US pop charts and 37th in the UK in early 1973. Laurence left the group to start her family hance, and Cindy was brought back. In the UK and Japan, the Supremes remained a popular live act and continued touring overseas. However, the new recordings of the group were not as successful as their earlier ones. “He’s My Man” was a popular disco hit in 1975 on which Payne and Wilson shared lead vocals. Many producers published a fiction work based upon the journey of the Supremes. The trio called ‘Sisters & the Sisters’ from New York appeared in the movie called ‘Sparkle’ was a true story of the group. Loosely based on the history of the Supremes, the Tony Awardwinning musical ‘Dreamgirl’ appeared at the Imperial Theatre. It represents the all-female singing trio from

Chicago who became music superstars. Awards and Nominations In the category of ‘Best Rhythm’, The Supremes were nominated twice for the Grammy Awards. However, it never won any awards in the competition. Thereafter, three of their songs were added to the ‘Grammy Hall of Fame’ which includes “Where Did Our Love Go” and “You Keep Me Hangin’On” (both 1999) and “Stop! In the Name of Love” (2001). In 2023, the group (Ross, Wilson, Ballard) was named one of eight recipients to receive a Grammy Lifetime Achievement Award at the 65th Annual Grammy Awards. The Supremes had a profound influence on black society and inspired black girls to achieve notable awards in music. The Supremes Group fans were excited about the reunion and wanted them to perform live to remember the old days. In 1982, Motown reunited the group (Wilson, Birdsong, and Payne) and included them in recordings. However, Wilson refused to reunite, and the idea was scrapped. To perform “Someday We’ll Be Together” Ross joined Wilson and Birdsong and reunited with them. In 1976, with the death of Florence Ballard and Mary Wilson in 2021, there is no longer any possible reunion of the original classic lineup. Legacy and Influence The legacy of the Supremes is indelible, as their music is timeless and has given numerous hits to continue the grace of airwaves. The compositions like “My World Is Empty Without You” and “Someday We’ll Be Together” keep resonating with the international audience. The Supremes inspired future female artists like Destiny's Child and TLC. They are a symbol of empowerment, resilience, and cultural progress, reaching beyond just the music industry. Conclusion The Supremes are integral to American cultural history because of their harmonious melodies, contributions to the Civil Rights Movement, and barrier-breaking achievements. Today, their music is entertaining old and new generations by cherishing the melody spread by the group. Moreover, the success story of the group serves as a testament to the power of talent, unity, and determination. The Supremes defined an era in music and inspired positive change.

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COVER STORY

Anna-cari Hausle Reshaping the Future of Insurance Industry with Unshakable Perseverance

Managing Director & Co-Founder

ina er

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T The insurance industry is a vital component of the global ﬁnancial and risk management landscape. It helps individuals, businesses, and institutions to mitigate ﬁnancial risks associated with unexpected incidents. The insurance industry leaders empower both clients and colleagues to contribute to the global economy. They demonstrate exceptional vision, innovation, and strategic thinking to share an unbreakable commitment to advancing in the sector. Anna-Carina Hausler (Managing Director/ CoFounder of apinity) is leaving an indelible leadership mark in the maledominated insurance industry. Her passion, resilience, and unparalleled dedication have led to remarkable achievements at apinity. Right Time and the Right Approach Anna-Carina started her career at the beginning of 2013 with a company that decided to invent the mobile payment market in Germany, even though 80% of sales transactions at that time were in cash. However, she felt it was exactly the right time and the right approach, so she decided to be a part of that journey. Three years later, cards accounted for 80% of total retail transactions in Germany. Thereafter, she went into consulting and worked on big digital initiatives like connected cars for BMW. She felt excited when she got a call to help Allianz build a marketplace for APIs in an environment where 90% of all IT

services are still on-premises. “It was the right time and the right industry for me to work on the next big transformation,” she adds. “You Cannot Be Just Super Small” While climbing the stairs of success, Anna-Carina confronted numerous challenges. Talking about challenges, her partner always advised her to get used to the fact that yesterday was the last easy day. She states a few challenges regarding corporate startups. The mechanics are not like in the VC game. The corporate strategy, board members, the existing business, everything matters and comes into play. She elaborates, “You cannot just start super small. You have to be visible if your start-up is in the insurance sector. This industry is based on trust, so you have to be a very reliable partner to be successful in this industry while still maintaining the start-up spirit - not so easy.” Enjoying the Journey Anna-Carina has an excellent professional background. She studied logistics at HA Heilbronn, which was sponsored by some impressive German companies like Würth (super successful, still family-owned). In 2013, she started her career at Wirecard, the company that went bankrupt in 2020. Apart from the crash, she really enjoyed the journey. There were 300 employees when AnnaCarina joined it and when she left in 2017, the company had about 5000 employees. She felt excited to be part of such a high-growth company and learned a lot throughout the journey. She was a part of the newly launched mobile payments division. Her team built, sold, and rolled out the product across Europe, India, and Asia Paciﬁc. Anna-Carina grew up with super innovative software development in

TO RY

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COVER STORY cross-functional, cross-country teams with ﬂat hierarchies and a servant leadership style. After 3.5 years, she left the company to see more different industries and started working for AdEx Partners, a small but highquality management consulting ﬁrm. It was a little conservative step for AnnaCarina when she arrived. However, she was able to bring some spirit and digital vibes to the company and build the digital arm of that organization. One of her last projects was to help Allianz build the Syncier Marketplace, which her team transformed into apinity.

situation of uncertainty and lockdown. It hired about 15-20 people during the apinity was founded in 2019 by lockdown. People started working with Allianz SE Insurance Group as a each other and had to trust each other corporate venture Syncier without ever seeing each other in realMarketplace. In 2022, it was acquired time. Going to market with the product by Munich Re for strategic reasons without a roadshow event and live and made a re-start as apinity. In the customer pitches was another challenge. beginning, the company faced various However, the company somehow made it. challenges including funding, hiring Even today, it is functioning very well! people, and finding product-market fit. The biggest one of them, however, A Marketplace Tailored for the was the COVID pandemic. Though Insurance Industry the company started in 2019, the first growth took place in early 2020. It The original vision of the company was was hard to build the company in this to establish a public API marketplace Step by Step during the Pandemic

tailored to the insurance industry. Envision it as an advanced app store, a centralized platform where insurers could seamlessly tap into services via API integrations. While apinity's marketplace provides the platform for offering and accessing services, its capabilities led many businesses to approach customizing their own whitelabel API marketplaces. It was like a cherry on top. In more technical terms, while many companies have their own API management systems, apinity serves as an enhancement to these systems. Drawing an analogy from ecommerce, if the API management is

the warehouse, its marketplace encompasses the complete overhead from billing and analytics to delivery and beyond. apinity's white-label solutions are used by insurance companies such as Munich Re and ERGO who wanted to add an extra layer to their API management. Moreover, it has enabled a large insurance industry association called BiPRO to build a hub for all the services within its network. The backbone of Synpulse 8's “open wealth association” is its API marketplace. apinity enables these companies to

realize their vision: “To deﬁne, maintain and operationalize the Open API standard for a global wealth management community“. apinity has a public API marketplace with services from small to large companies like Telekom MMS. Ecosystem of Solutions for Customers apinity is looking forward to offering its customers an ecosystem of solutions. These solutions are present in the marketplace of digital services and on the other hand, white-label

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COVER STORY SaaS solutions exist. The company wants to connect providers and consumers of digital services via its marketplace solutions. In this way, it supports customers in developing new, customer-oriented products quickly and efﬁciently. In the future, it will be even closer to customers to develop solutions jointly with them based on its API marketplace. The goal is to establish apinity as a strategic partner in the ﬁnancial industry. Long-Term Success in the Future Describing the growth trajectory, apinity is a four years old corporate start-up. To develop and then sell a product, the company had to grow fast in regard to headcount. Now, it wants to show that it has a reason to be on the market and focus on smart and sustainable growth. That is why its biggest headcount is not in marketing and sales but in the tech department. According to Anna-Carina, speaking of many years of success would certainly be a bit of an exaggeration. As mentioned earlier, her company was founded in 2019 by Allianz as a corporate venture. In 2022, it was acquired by Munich Re for strategic reasons and made a fresh start as apinity. Nevertheless, she believes in the future long-term success of apinity. She thinks one of the main reasons behind her success is the diverse team. By hiring the best people for the different tasks, it has become a multifaceted team. It has men and women between the ages of 24 to 60 who come from dozens of different countries. Its managers include both women and men. Having a comanaging director whose skills complement Anna-Carina's skills and vice versa is another positive point in the long-lasting success of the company.

Maintaining a Competitive Edge Clear communication plays an important role in building a successful organization. At apinity, Anna-Carina focuses that everyone on board should be aware of the mission, vision, and strategy of the company. If everyone has the same milestones and goals in mind and knows the guidelines, the company will be successful at joining forces. Furthermore, the need for the product stays along with the success of any organization. In the fast-paced insurance and banking industry of today, APIs play a crucial role in promoting innovation and maintaining a competitive edge. APIs are vital for the advancement of modern finance, whether it involves adopting open insurance or open banking, exploring embedded insurance or banking, or leading an AI initiative. apinity has built the central place for all APIs so insurance and banks are able to turn their APIs into business products. Flexibilities and Incentives Post-pandemic, the era of entrepreneurship has changed. apinity has fully embraced the momentum of the home office from the pandemic era, becoming a remote-first company. This has the advantage of recruiting the best minds across Europe. Its employees have the flexibility to work from home. To maintain personal contact, the whole team meets in person once a quarter in Munich. Here, the company defines the roadmap for the next three months in cross-departmental workshops. In addition, it also offers its employees the opportunity to work up to 40 days from abroad per year. It noticed that this flexibility and incentives motivate the employees. Learning Through Personal Life Experiences

Anna-Carina grew up in a very engaged 'self-made' family. Her mother is a politician and realized large construction projects with her own company and her father went all the way up from being a cook to being part of the managing board in a multimillion euro food-retail company. Both without a university degree! So, her biggest learning from this is: “You can do it no matter what!” She focused on learning through personal life experiences and growing as an entrepreneur. Looking back on her journey, Anna-Carina would not give any advice to her younger self because she is quite happy with who she is today and all the decisions she has made along the way. On the pathway to becoming a leader, few moments had left an impact on her. She received negative feedback from her boss, “You rock, girl, but one thing that is holding you back from brilliant success is your emotional side. You need to put more distance between yourself and the surrounding people, then they will respect you more.” She took it, but she parked it in the corner. It made her realize what kind of leader she wanted to become in the future. She continued being that anyway. A Strong Team and Personal Health The team and personal health are two important things for Anna-Carina. By building a team, an entrepreneur gets surrounded by talented and dedicated individuals who complement their skills. A strong team is crucial for executing the vision of an entrepreneur effectively. Anna-Carina emphasizes health as entrepreneurship can be allconsuming. However, it is essential to maintain a work-life balance and prioritize physical and mental wellbeing. Being open to new opportunities in the future, Anna-Carina does not have any

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COVER STORY big plans in her mind right now. She is enjoying what she has in the present. She is looking forward to growing apinity and bringing value to the insurance industry one step at a time and seeing what comes next. According to Anna-Carina, if a book is written about her life story, the title should be 'Embrace the surrounding chaos'. The title should encourage the readers to embrace disorder, uncertainty, and unpredictability in their lives. Instead of always seeking order and control, one can ﬁnd beauty and excitement in chaotic situations. Anna-Carina learned how to manage the chaos, make her degree, work, build up her sports career, and make music at the same time.

Personalization gives a good experience to the customer. When instances of personalization are showcased on some brands’ social media account pages, they gain significant importance. In customer engagement, personalization plays a pivotal role. Sending push notifications as per the buyer’s behavior, designing the layout of the website based on the purchasing patterns, and providing maximum personalized experience are the agenda of the brand. It enhances customer engagement. Customer engagement is the base of any brand these days. Since the digital age has taken over, engaging the customer by crafting good content is a tact to initiate a sale. A personalized approach is adapted to make the customer feel valued. In this way, he may not purchase as soon as he sees the notification but may click and bounce. Even if the customer engagement rate is bouncy, he’ll keep getting ads or notifications in regard to the click. This increases customer engagement. Personalization creates an impact on Customer Engagement. Here’s how; 1. Customer retention During customer acquisition, customer engagement plays a crucial role. After a certain amount of time, the customer gets retained. The time in between is a crucial factor. If customer retention fails due to any reason, new and improved ways can be found to do damage control. When an e-commerce company personalizes its User Interface according to the customer’s previous order history, it enhances the experience for the user. He will be able to see the things he/she had ordered previously. It increases the bounce rate of the website and increases brand loyalty.

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2. Conscious purchase

5. Better UX for the customer

Customer engagement is the base of any brand to build these days. If it isn’t as needed, the revenue goes down substantially. For the customer to engage, the content of the website and the experience must be in accordance with the customer. He should feel familiar or recollect the last time he was on the website. Once the experience of being on the website is good for the customer, he makes a purchase again. Then it happens again the second time. The third time, the customer consciously comes onto the website and makes a purchase as the ﬁrst two experiences were hassle-free.

With a good user experience, the customer engagement rate will grow for sure. Good user experience means the operation of the website must be easy and uncomplicated. It is proven that after improving the UX of a website, the sales ﬁgures have improved drastically. As the design of the website is easy to use, the bounce rate decreases substantially. It increases page views and customers spend more time than before. As the engagement rate is higher, they can be tracked via analytics. It will help to improve their buying process more and more.

3. Customer feedback

6. Ethical constraints

The efforts which you take for personalization should be directly aligned with the customer feedback. To collect feedback, you can go conduct surveys, go through online reviews, and send feedback forms directly and request the customer to ﬁll the same. To get customer engagement, asking for feedback from the customer is a good way. If not at the moment, the customer will surely check the website in his free time. If a particular customer is new to the website, they will surely check the website if they have good previous experience.

Privacy and transparency are the two main aspects where the ethnicity of the brand is proven. Data from the users is collected by brands in order to make a detailed study of buyer behavior. Consumers must also be made aware of the data being collected and used. This actually builds trust and helps the brand to create a positive image in the public eye. Users feel comfortable with their data being utilized for some research work. But, informing is important.

4. Personalization hacks

1. Brand meets customer expectations

Sending push notiﬁcations is a good way to increase customer engagement. Technology will also help to increase customer engagement. It includes making use of chatbots, virtual reality or augmented reality experiences that enhance customer interaction. It helps potential customers to improve ways to be in touch with the brand on a personal level. The push notiﬁcations use the name of the customer at times which creates a bond. Keeping track of page views in order to keep improving customer engagement will help.

Since covid happened, online consumers have started to expect a lot more personal experience. The pandemic infused more and more people to opt for online shopping due to the ease of it. There’s no hassle of stepping out of the house, so online shoppers have surged a lot in numbers.

Beneﬁts of customer engagement;

2. Customer satisfaction rate The customer satisfaction rate is at an all-time high. Due to personalized customer engagement, the overall shopping experience is more than

satisfactory for the user. He/she automatically comes again to the website or the app to shop. If the user comes to shop multiple times, the loyalty is won by the brand. Now it has to focus on the retention of the customer. 3. Boosts brand image A higher customer engagement will of course boost the brand’s image. When the user experience is increased, a lot of word-of-mouth takes place too. The brand comes in talks of people. It becomes the talk of the town. Till date, word-of-mouth is considered the best marketing tact. Conclusion: Customer engagement is the need of the hour, these days. No customer engagement means no revenue as the people aren’t aware of the brand. Customized customer layout, designing content as per buyer behavior, and push notiﬁcations is an add-ons to remind the customer about the brand. At the same time maintaining the privacy and transparency of the customer is important. Taking the help of Online Reputation Management (ORM) to be in the personal touch of the customer will beneﬁt the brand. The customer and content both are the kings. If any of them face any obstacles, it directly affects the revenue, that’s it!

INCOLN Memoria

LINC

COLN Memorial A Living Testament

to American Values

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very memorial in any country holds a deep cultural and historical value with emotional importance. It is a place of commemoration to remember the sacriﬁces of ancestors and pay tribute to their values. Similarly, the Lincoln Memorial was built in memory of the 16th President of the United States, Abraham Lincoln. It stands as the symbol of unity and identity of American values in addition to Lincoln’s enduring legacy. In this article, you will explore its signiﬁcance, and history to showcase its role in the collective memory of the whole nation. The Man Behind the Monument Before knowing about this architectural marvel, you should take a quick tour of the past to read about the man behind the monument. Abraham Lincoln is honored for his compelling leadership qualities citizens experienced especially during the American Civil War and in the journey of ending slavery from its roots with the Emancipation Proclamation. He started his professional journey as a lawyer, became a politician, and remained the President of the United States till his death. His speeches are appreciated all over the world and have been taught in Universities. His extraordinary

dedication to the principles of liberty and equality with a vision of a united nation made him a symbol of resilience and hope. The Vision of a Memorial The proposal to honor Abraham Lincoln by building the memorial was put forth shortly in 1865 after his assassination. The Lincoln Memorial Commission framed a structure to pay tribute to Lincoln’s legacy as a public place for everyone to gather and celebrate. The design of the memorial is a true masterpiece of architecture of the neoclassic time. It is inspired by Ancient Greek temples that would exude grandeur and timeless beauty and was designed by the architect Henry Bacon. The Parthenon in Athens, Greece is a mirror design of the memorial. The Lincoln Memorial consists of three primary elements as a part of the structure. Ÿ The Exterior: The exterior of the Lincoln Memorial is a marvel of classic architecture. 36 massive Doric columns surround the structure at

Ÿ The Interior: The interior of the Lincoln Memorial is equally impressive. A colossal is seated at the center of the sculpture of Abraham Lincoln and commands attention. The sculptor Daniel Chester French created this 19-foot-tall statue that portrays Lincoln’s deep contemplation and embodies his wisdom and strength. Lincoln’s two famous speeches carved on the walls of the memorial include the Gettysburg Address and his second inaugural address. These speeches encapsulate his commitment to freedom, equality, and unity. Ÿ The Reflecting Pool: The Reflecting Pool stretches toward the Washington Monument and the U.S. Capitol to provide a stunning reflection of the Lincoln Memorial. The serene expanse of water creates a tranquil atmosphere for visitors and amplifies the magnificence of the monument.

INCOLN Memoria

Ÿ the top of the marble stairs indicating the 36 states at the time of the death of Lincoln. Symbolizing strength and unity, these columns adore every visitor. They depict the division of the nation at the time of the American Civil War and are adorned with a continuous bas-relief sculpture.

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The Significance of the Lincoln Memorial The Lincoln Memorial not only signifies the testament to American values but is also a place of profound cultural and historical importance. Are you curious about why it holds such a special place in the heart of every American and why people visit it all around the world? Ÿ A Beacon of Equality: Serving as a potent emblem of freedom and equality, the Lincoln Memorial implies Lincoln's Emancipation Proclamation and his unparalleled commitment to relinquish slavery. Moreover, it manifests the hope for those people who are fighting for civil rights and justice in society. Ÿ A Place of Reflection: The serene interior of the memorial encourages contemplation and reflection. The monument is a space where tourists can learn about the history and appreciate the sacrifices made for the sake of the unity of the nation. They will get a deeper understanding of American history and connect themselves with it. Ÿ A Site of Historic Speeches: Today’s date many politicians and social activists deliver important speeches at the memorial.

LINCOLN Memo 40

Ÿ It has become a place of public gatherings and protests. Moreover, Dr. Martin Luther King Jr. emancipated his eminent speech “I Have a Dream” during the 1963 March regarding Washington Jobs and the Freedom of every citizen. It has become a place of historic moments and speeches. These events enrich the historic prominence of the memorial linking with the vision of Abraham Lincoln regarding the freedom of the Civil Rights Movement. Ÿ A Center of Unity: The Lincoln Memorial reminds American citizens of common goals and values they share that include unity and freedom. During the time of national crisis, it glorifies the history of America and reaffirms the commitment of every citizen to liberty and democracy. It is a must-visit monument while touring Washington D.C. It will stay in your heart whether you are a history enthusiast, an architecture lover, or simply someone seeking inspiration from the past. When you are on a trip to visit the Lincoln Memorial, you can experience the breathtaking view of the Reflecting Pool, Washington Monument, and the U.S. Capitol. These places are easily accessible to everyone by public transportation and ample parking facility is available at nearby places. Moreover, you can enter into the memorial free of cost. It is open for everyone 24 hours a day and that’s what makes it an ideal spot to visit day or night. You can read the inscriptions of Lincoln’s speeches pay respects at the feet of the majestic statue and admire the grandeur of the whole architecture.

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Nearby Attractions While exploring the memorial you can explore other landmarks situated at the nearby places. It includes the Washington Monument, the World War II Memorial, the Vietnam Veterans Memorial, etc. The U.S. Capitol and Smithsonian Museums are located within walking distance of the memorial. Various national events, ceremonies, and performances take place at the Lincoln Memorial throughout the year. To check the timetable of these programs you can visit the website of the National Park Service to get more information and stay updated. The Iconic Steps The grand marble steps, also known as the “Honest Steps” at the memorial provide a spectacular vantage point to admire the Washington Monument and the Reﬂecting Pool. For tourists, these steps have been the backdrop for countless historic moments, speeches, and gatherings. To get an unforgettable tourist experience you can climb these steps and indulge yourself in the panoramic views of the National Mall. For many tourists, it is the ideal spot to capture the picturesque images that may stay with you forever and cherish this landmark in your heart. Evening Illumination In addition to providing the legacy of American Values, the Lincoln Memorial provides an extraordinary experience to its visitors. To visit it during the evening especially when the memorial is brilliantly illuminated could be one of the most enchanting times. When the sun sets the memorial gets a soft glow against the darkening sky creating a mesmerizing sight for every traveler. The whole scene feels alive and shimmers with the evening

night when the glory of the Reﬂecting Pool is added to it. Visiting the memorial provides a different perspective along with a tranquil and reﬂective atmosphere. As a tourist, after visiting the memorial you can take time to read and absorb iconic speeches of Abraham Lincoln. However, they are relevant in today’s time and keep guiding the nation. You might leave the memorial with a profound sense of inspiration and admiration for the principles of freedom and unity. Educational Opportunities There are educational opportunities for tourists visiting the Lincoln Memorial and avail themselves of resources provided to them by guided tours. Park rangers and volunteer guides support thoughtful insights into the history and architectural details of the memorial. These educational services are reshaping the American identity. Engaging with these educational resources can enhance your understanding and appreciation of the

memorial, making your visit a rich and informative experience. Conclusion: As you have read above the Lincoln Memorial structure is made of stone and marble which is a living testament to the core values upon which the United States was framed. If you think from the perspective of tourists, it is a pilgrimage to one of the most revered sites in the history of America which offers you to explore the grandeur of neoclassical architecture. Moreover, here, you can learn about universal values essential for human rights that include freedom, equality, and unity that contributed to shaping the nation. To experience the illuminating beauty of the memorial you can visit it during the night. It will leave an indelible mark on the legacy of Abraham Lincoln along with the journey the United States had during the difﬁcult times. The memorial offers hope and inspiration for the people around the world. We hope you enjoyed reading our article and received important insights from it.

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12 Best Business

Commun

nication Trends for 2023

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1. Video conferencing While video conferencing has been around since the 1980s, new technologies have changed how teams work together. Video-enabled phones, tablets, and apps allow employees and management to screen-share, conduct presentations, and communicate in real time. Web-based video conferencing services have also made it easier for teams to meet in virtual rooms, which has greatly improved collaboration efforts. Most video conferencing solutions also come bundled with online collaboration tools such as document sharing, text chat, and screen sharing in Business Communication Trends. 2. Cloud-based apps By storing company data in the cloud, your organization can access anything, anywhere. Cloud-based services and apps are also accessible on mobile devices — making it highly convenient when collaborating on projects and communicating with your team. With real-time editing capabilities and other advanced sharing options, many Business Communication Trends are opting for cloud intranet software due to its ﬂexibility. 3. Chat Services Chat services are an immediate and direct way to collaborate with team members without the complicated email threads. You not only get the information you need faster but can also use a range of media types including video and video conferencing. With the right intranet platform, you can also integrate chat into your digital workplace or in Business Communication Trends. (For instance, here’s how Axero’s Slack intranet integration works. Many modern intranet solutions also come with their built-in chat features—like Axero—so you can eliminate one less platform. Intranet chat is real-time while remaining unobtrusive. 4. Infographics and Images It’s no secret: content with infographics and images receives higher engagement than plain text. With this realization, Business Communication Trends are equipped with a suite of WYSIWYG publishing tools to make content engaging, beautiful, and stand out to your employees. These tools empower you to include infographics, bright images, and visuals that convey your message in a compelling and engaging way. They are also very effective in

explaining a process to employees, and there are many tools and apps available that can help you design and create them for a low cost. Ÿ Ÿ Ÿ

Business Communication Trends Online Collaboration Tools Cloud-Based Apps

Phones Will Continue To Be The Main Business Communication Tool Going Into 2023. The vast majority of businesses are now using personal cell phones as their primary tools for communication with both co-workers and clients. Even Business Communication Trends that don’t necessarily use phones as their primary channel are still going to continue to use cell phones as an important tool. Although most people still prefer in-person conversations as opposed to phone calls, there’s no denying that phone conversations are going to continue to compete with inperson talks as the primary mode of communication between consumers and Business Communication Trends in the years ahead. 5. Company Size Isn’t A Factor When It Comes To Phone Usage Percentage No matter how many employees work at any particular Business Communication Trends, the overall usage of phones is relatively the same regardless of a company’s size. This essentially means that phones are still primary business communication tools, no matter how big or small an organization is. 6. Employees Are Increasingly Preferring Phone Calls For Internal & External Communications Another growing Business Communication Trends, going into 2023 involves the proclivity of professionals toward phone conversations. This is directly related to the boom of remote workers in recent years, but next year will prove once more that people are excited by the idea of living wherever they want and being able to easily communicate with co-workers and clients via their personal devices. However, it’s still likely that internal group conversations will continue to be on Zoom or other video-conferencing software programs. This is because most employers and business leaders prefer to be in person when speaking with groups, but even business leaders are beginning to prefer

phone calls when speaking with individual employees. 7. Cloud-Based Phone Systems Will Continue To Close The Gap With Traditional Systems Although traditional business phone systems still hold the majority when it comes to what businesses are utilizing these days, there’s a growing number of companies that are making the switch to intermedia cloud solutions. As more companies make the switch to remote working via the Cloud, the more likely we’ll see an adoption gap be closed between these innovative communication solutions and what businesses have relied upon for decades.

when they want to send out company-wide messages, and this is becoming a more effective communication strategy as compared to company e-mails and newsletters. Data Talk Is Here To Help Bring Your Company Success Into 2023! Data Talk has been around since 1963, so we’ve seen countless Business Communication Trends come and go over the decades. But we’ve also never seen such rapid changes in our industry as we have in recent years, and our experts are here to help ensure that your company remains on the cutting edge. 11. Accelerated digital transformation

8. Overall Business Phone System Usage Is Expected To Exponentially Increase Most companies are expecting to use their phones even more in 2023 than they did in 2022, as well as over the next several years into the future. Pretty much no one expects to be using their phones less in the future, so it goes to show that Business Communication Trends are only going to get more exciting and tech-savvy! 9. Most Businesses Will Prefer Multi-Device Phone Solutions With Flexibility One of the biggest things that business leaders and employees want from their Business Communication Trends phone system is ﬂexibility, which directly correlates to most businesses wanting to be able to utilize multiple devices per person. One of the features that are going to grow a lot in 2023 is being able to receive and send SMS messages and business calls via a personal computer, because this is making everyday work life a lot more convenient for millions of people. And as business communication solutions continue to become more streamlined, more companies will incorporate these features. 10. The Vast Majority of Businesses Plan On Increasing Their SMS Usage Whether it’s for communicating marketing messages with customers or speaking with co-workers, SMS text messages are now the go-to option for a lot of businesses. Most Business Communication Trends still utilize different strategies more often than text, but the trend toward SMS is only going to continue to grow in 2023. SMS has also become more popular amongst larger businesses

In 2023, we see the continuation of innovations and developments in transformative technologies such as artiﬁcial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), cloud computing, blockchain, and super-fast network protocols like 5G. What’s more, these transformational digital technologies do not exist in isolation from each other, and we will see the boundaries between them blurring. New solutions for augmented working, hybrid and remote working, Business Communication Trends decision-making, and automation of manual, routine, and creative workloads combine these technologies in ways that enable them to enhance each other. This brings us closer than ever to the point where we are able to create “intelligent enterprises” where systems and processes support each other to complete menial and mundane tasks in the most efﬁcient way possible. 12. Immersive customer experience In 2023, customers crave experience above all else. That doesn’t necessarily mean that price point and quality take a back seat, though. Both play a part, to some extent, in the way we experience the process of choosing, purchasing, and enjoying the goods and services we spend our money on. The role that technology plays here, traditionally, has been to streamline processes and remove the hassle from the life of the consumer. Think recommendation engines that help us choose what to buy or online customer service portals that deal with problems and after-sales support. These will still play a key role in 2023, but the game has evolved, with this year’s keywords being immersion and interactivity.

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