The Most Inspiring Women Leaders In Business - 2023

From Editor’ s Desk

“Leadership Is The Capacity To Translate Vision Into Reality - Warren Bennis

Inspiringwomenleadersareplayingapivotalroleinshapingthenextgenerationbybreaking barriers,challengingstereotypes,andpavingthewayforfuturegenerations.Throughtheir achievementsanddetermination,theyinspireyounggirlsandwomentodreambig,pursue theirpassions,andstriveforsuccessinanyfieldtheychoose.

Thesewomenleadersserveasrolemodels,showcasingresilience,intelligence,and leadershipskills,andprovingthatgendershouldneverbealimitingfactor.Bysharingtheir stories,mentoring,andadvocatingforgenderequality,theycreateasupportiveenvironment wherewomencanthriveandmaketheirmark.Theinfluenceoftheseinspiringwomen leadersextendsbeyondindividualempowerment;itfostersamoreinclusiveanddiverse societythatvaluesandharnessesthetalentsofallitsmembers.Theirimpactisnotonlyfelt todaybutwillcontinuetoshapeandtransformthenextgenerationofleaders.

FeaturingforCIOWomenMagazine’sthisissueofTheMostinspiringWomenLeadersto Watcharethestoriesofsuchinspiringleaders.

Forthecoverreadabout-

SanobarSyedisaprimeexampleofacontemporarywomanleaderbreakingsocietalnorms tothriveasadecoratedleaderinherfield.Ifwelookatthescenarioofthefieldof pharmaceuticalbusinessstrategyandforecastingtherearenotmanywomeninthisfield,if weaddadiversitylayerthenumbersaremuchlimited,insuchSanobar'sworkand advocacyforthisfieldhasledustopresentinthisedition.CIOWomenMagazinerecentlyhad thepleasuretoindulgeinafascinatingconversationwithher.Herearesomesnippetsfromthe same.

“Myprofessionaljourneystartedwithmyfascinationwithscience,moresospecifically, organicchemistry.Iwasmesmerizedbyhowthisfieldcouldchangeindustriesandimpact lives.PostmyMastersinorganicchemistry,Iwantedtoexplorehowthisknowledgewould helpmesolvebusinessproblemshealthcareorganizationsface.IfinishedmyMBAandthen joinedapremiumBiotechcompany.Overtheyears,asmycareergrew,Iwaspulledtoward businessstrategyandforecasting.”

Afterhercollegedays,BethDonaldsonmovedtoChicagotoexperiencelife!Anadventurer atheart,shewantedtoexperiencelifeinanewcity,buildanetwork,meetnewpeople,and findtherightpathtotread.There,shestartedherfirstjobasaMembershipDirectorwiththe ChicagolandChamberofCommercewhereshestayedafewyearsbeforemovingbacktoher hometownofSt.Louis.WhenshedecidedtomovebacktoSt.Louisshebeganinterviewing withanumberofjoboffersathandshortlyafter.BethDonaldsondecidedtoaccepttheone thatchangedtheentiretrajectoryofherlifeandcareer

“This decision propelled me in the direction of my true passion and purpose.”

ThisiswhenBethDonaldsonjoinedthelargestmedspainthecountry,whichatthetimeshe joinedwasonly16locations,andsoongrewto135locationsbythetimesheleft.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PR News Section

AmantyaTechnologiesRankedaLeaderinthe ER&DServices–Telecommunications,SME Category,inZinnovZones’2022GlobalER&D ServicesRatings

~ AmantyahasbeendeclaredaleaderintheSmall andMediumServicesProvidersverticalinER&D Services–Telecommunicationssegmentandhas beenrankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annualER&D Servicesratings.

AmantyaTechnologiesInc.,aleadingglobalproduct engineeringandsystemintegrationcompany, announcedtodaythatithasbeenrankedinthe ‘LeadershipZone’intheER&DServices–Telecommunicationsverticalandinthe‘Executive Zone’intheoverallER&DServicescategoryin ZinnovZones’2022GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategyconsultingfirm providesa360-degreeevaluationofengineering researchanddevelopment(ER&D)service providers,identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022study evaluatedover75+topglobalserviceproviders acrossindustryverticalsandmicro-verticalsfortheir digitalengineeringprowess.Theratingshavebeen assessedonmultipledimensions,including scalability,growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,andfeedbackfrom enterprisebuyers.

“Wearethrilledtoreceivethisrecognitionandbe includedinZinnovZones’ER&DServicesratings. It’sahugehonortobefelicitatedbysucha prestigiousbodyandberecognizedforourstrong capabilitiestodelivervalue-addedservicesand solutionsinthe5Gwirelessanddigitaldomains. BuildingacultureofR&Danddisruptingnew

technologiesareattheheartofwhatwedoat Amantya.Ourin-houseinnovations,5GSACore, 5GNetwork-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedabilityand deepcommitmenttoexploringanddisrupting cutting-edgetechnologiesthatdrivenext-gen digitaltransformations.Overthepastfewyears,we havepartneredwithsomeofthebestcompanies globally,andourleadershippositioninginZinnov ER&DServicesreiteratesourgrowingstaturein themarket.Welookforwardtoacceleratingand broadeningourexpertiseinemergingtechnologies andbeingafrontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“BestSMEin TelecomEcosystem2022”atIndiaMobile Congressand“MostPreferredWorkplacein IT/ITES2022-23”byMarksmenDaily

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompanywith operationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML,edge, andcloudservices,Amantyaworkswithsomeof theworld’sbestbrands,includingFortune500 companies.

Formoreinformation,pleasevisit amantyatech.com

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Monuments

Profile

Marilyn Monroe - The Heartbeat of Millions!

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

SANOBAR SY ED

WWomen'srepresentationin businessleadershiphaslong beenatopicofdiscussionand debateovertheyears.Ifwelook atthescenarioacoupleof decadesago,veryfewwomen werepartofhighermanagement rolesincompanies.However, thetablesareturning.With increasedawarenessaboutthe uniqueskillswomenbringto managementroles,morewomen areservingmanagerialpositions acrossdifferentindustries.

SanobarSyedisaprime exampleofacontemporary womanleaderbreakingsocietal normstothriveasadecorated leaderinherfield.Ifwelookat thescenarioofthefieldof pharmaceuticalbusinessstrategy andforecastingtherearenot manywomeninthisfield,ifwe addadiversitylayerthe numbersaremuchlimited,in suchSanobar'sworkand advocacyforthisfieldhasledus topresentinthisedition.CIO WomenMagazinerecentlyhad thepleasuretoindulgeina fascinatingconversationwith her.Herearesomesnippets fromthesame.

1. What inspired you to direct your journey in this particular field?

My professional journey started with my fascination with science, more so specifically, organic chemistry. I was mesmerized by how this field could change industries and impact lives. Post my Masters in organic chemistry, I wanted to explore how this knowledge would help me solve business problems healthcare organizations face. I finished my MBA and then joined a premium Biotech company. Over the years, as my career grew, I was pulled toward business strategy and forecasting. This was an eye-opening opportunity as not a lot of women at that time took this field. I immersed myself and grew in critical roles across organizations and geographies. I have worked with pioneer firms that cover the healthcare spectrum of generics, innovators, and distributors in the endeavor to bring medicines to patients. Now, with over 14 years of experience, I am humbled to be a beacon for new graduates in this field.

2.Howdifficultweretheinitial years?Stateafewchallenges youfaced.

Educationandawarenessabout thefactthatthisfieldisaperfect careeroptiontogrowinthe pharmaceuticalindustryare important.Thisisimportant,as manytimes,graduatesor professionalstryingtofinda cuspofbusinessandsciencefail tofindthepath.Manytimes, professionalshavetoundergo variouslicensingexamsto achievetheircareerpath.Ihave facedsimilarstruggles,however, Iwasadamantaboutnotonly carvingmynichebutmaking organizations,especially, genericpharmaceutical companiesimplementdatadrivendecision-makinginstead ofjustgoingbythesales"gut feel".Intoday'sintense competition,marketaccess challenges,andcomplexpayor systems,itbecomesevenmore imperativetoinvestinthisfield.

3.Pleasewalkusthroughyour professionalbackground.

Irepresentthewomenin businessstrategyandforecasting withinthepharmaceutical industry.Womenstillmakeup under30%ofexecutive directorsattopfirms,evenless infunctionslikeforecastingand analytics.Ihavebecomea beaconformanyyoungaspiring professionalstotakeupthisfield asapreferredcareerchoice.

Whenpeoplethinkof pharmaceuticalroles,theythinkof doctors,pharmacists,orsalesand marketingroles.Notalotof peopleknowandareawareofthe roleswhichareatthecuspof BusinessandtechnicalSTEM. ForecastingisarolethatIcan utilizemymaster'sinorganic chemistryandpost-graduationin marketingandstrategy

Asawomenleaderinpharma,I haveledvariousstrategicand diverserolesatWLPtoensure thatwecansupportandhelp womengrowtheircareersin Canada.

Ihavealsodevelopedacourse curriculumforToronto metropolitanuniversity's"talent acceleratorprogram"togive sciencestudentsasegwayintothe pharmaceuticalworld.

Inaddition,IamontheJuryof Eagles,EdisonTitanHealth awards,CPHIpharmaawards,and advisoratPMRCboardand Medtechintelligence.Ihavebeen featuredin"Top50Inspiring Women".Ialsohavereceivedthe "BestWomeninBusinessStrategy oftheYearatTitanwomen's businessawards,theMedtop Peopleaward,and"pharmaleader fortheYear"awards.

Ihavebeenpublishedand featuredinmajormedia publications.Itakemy representationveryseriously.Iam self-awareandhumbledbythe impactofmywork.

4.Withtheyearsofexpertise youbringtothetable,what areyourplans?

Iplantoremainastrong advocateofthisfieldand representitinnationaland internationalforumsglobally. Byactivelybeingpartofkey pharmaceuticalconferencesand advisoryboardsIplanto encouragethenewyounger generationtotakethisfieldas partoftheircareerchoice.Ialso wishtoshowthemmyjourney thatispossibletothrivesans geographies.Thisfieldisoneof thefewfunctionsin pharmaceuticalswhichmarries scienceandtechnologyand becomesacentralpivotinany data-drivendecision-making organization.Ialsoplanto continuepublishingmythought leadershiparticlesinreputed journalswhichcangiveaccess andopportunitiestothe communitytoengagein meaningfuldialoguesand discussions.

5.Howhasyourimpactgrown andbeencriticalinchanging thefieldofbusinessstrategy andforecasting?

Growingupintheindustry,I hadveryfewwomenleaders, especiallyPOCinthepharma forecasting&analyticsthatI couldlookupto.Alongwithmy severalreputablespeaking engagements,Ihavetriedto multiplymyimpactviaadvising &mentoring.Ihaveguided,

mentored,andledglobaldirect reportstowardachievingthekey strategicimperativesof organizations.

Theintrinsicsatisfactionof impactingthelivesofpatientsis theutmostandprime accomplishment.Tobeableto drivechangeinthelarger healthcarecontextandenablethe "right&critical"decisionsistruly humbling.IknowIamonthe rightpathwhenyoung professionalsconfessthattheyare encouragedtotakeupdata, analytics,andforecasting functionsinthepharmaceutical worldandIamtheir"northstar"." Asapersonofcoloranda woman,Ivaluebeingconsidered thesubjectmatterexpertinthe USAandCanadaandam optimisticaboutthefutureofthe pharmaceuticalindustry.

6.Howhasyoureducation helpedyoutoshapeyour enterprise?

Ifnotformyeducation,Iwillnot beabletoreachthepinnacleof myfield.Mystrongexpertiseand deepknowledgeofscienceand myentrepreneurialpassionfor marketinghavehelpedmeto thinkoutofthebox.Ihave personallyexperiencedguidance inmyeducationwhichhashelped inlaunchingnewproductsin difficulttherapyareaslike oncology,neuroscience,andrare diseasesnationallyand internationally.Iowemysuccess tomyeducationchoice.

Cover Story

7.Post-pandemic,howhasthe eraofbusinessstrategyand forecastingchanged?

TheroleofaPharmaceutical forecasteristodescribewhatthe futuremightbesothatinformed decisionscanbemade.Theline betweenforecastingand decision-makingissometimes blurred. Asforecasters,weneed tofocusondescribingthefuture andenablingdecision-makerson makingdecisions.Istrongly believethatforecastingand Decision-MakingOverlapand it'sthemostcriticalaspectof thisroleinthepharmaceutical industry.Trustthatthese decisionschangethecourseofa producthenceapatienthencea firmhenceahealthcaresystem

8.Whataresomeofthe challengeswhenconducting commercialstrategicanalytics &forecastinginthe pharmaceuticalindustry?

Ibelievethatthepharmaceutical industryisdynamicandeverchangingglobally,although moresointheUnitedStates.4 keystakeholdersmakeupthe healthcareenvironment–academic,advocacy,industry, andcommunity.Tobeableto haveadetailedeyeonthese4 andintegratethatinto meaningfulfact-based deliverablesiseveryforecaster &commercialanalyticsleader's primarychallenge.Thisis alwayseasiersaidthandone.

StrategicForecastingisoften usedtocreatemultiplescenarios andisthemostprimary importantcriticalsteptobeused in(notlimitedto)Finance,P&L, Investmentdecisions,supply chain,medical,sales,marketing, resourcemanagement, budgeting,andcommercial teams.Theotheremerging challengeisthelackof"usable" dataandinformationwhichis furtheraggravatedbytheDigital wave.Weareofteninsituations ofbeing"DatarichbutInsights Poor."

9.Howchallengingisitto arriveatbusinessdecisionsin apharmaceuticalworldin yourfield?

It'samammothtasktoconvert theinsightstoforesight. Especiallyifthefirmis undergoingM&Aor restructuringofthe business/brands,itbecomes criticaltocontinuegenerating insightsandbeanenablerin decision-making.Resource allocation,budgeting,inventory &supplymanagement,P&L, andfinancearesomeofthe functionsimpactedbythe presenceofsharpinsights.One ofthehuman-levelchallenges canbeshiftingpriorities, attritionorlayoffs,dataquality issues,etc.Boththeorganization andhuman-levelchallenges persistbuttheshowmustalways goon.

10. How have you challenged the status quo or the norm?

Throughout my career I have had several opportunities wherein I have challenged the norm, Whether it was leading a 9-member global team in different geographies or being the only women team lead in the management committee, I have always managed to shine in the face of challenges. One very noteworthy incident was to be able to challenge the way historical strategy and forecasting platforms were used in my organization and help break the senior management's comfort zone to upgrade our platforms to the industry's best practice. What made me look up and lead was the idea that we can't rely on others to notice us or tap us on the shoulder. Learning to be brave and speak up can be empowering and is the only way to go.

11.Howhaveyourpersonal lifeexperiencesinfluencedthe entrepreneurinyou?

Itickalltheproverbialboxes, Immigrant,Firstgeneration Canadian,personofcolor, Woman,VisibleMinority& MoM. Bycheckingsomany boxesIalsotakethe responsibilityofwalkingthe talkandbeingmindfulthat youngminds&everybright femalewhofallsinanyofthese bucketswhowantstobeheard arewatchingme.Becauseof theseattributes,Ialsoamfaced withchallengesatmultiple levels(personallyand professionally)whichIhave handledwithresilienceand trustingmyability.

Thefemalementorsinthisspace arelimitedandIleadby exampleandwanttoshowthe upcomingleadersthatifIcando it,theydefinitelycan.

BETH DONALDSON

Bringing About an Anti-Aging and Wellness Revolution

Founder & CEO

Ithinkit’ssafetosay,wehaveall watchedbeautyvideosandtriedto liveuptosocietystandardsor perhapstriedrecreatingitinourown ways.Withtheboomingaesthetic industry,it’seasierthaneverbeforeto takethenecessarystepstobeyourbest selfandfeelcomfortableinyourown skin,howeverthatlooksforyou.

BethDonaldson,named‘TopWoman LeadertoWatchOutforin2023,’ originallythoughtshewantedtogoto collegetostudymedicineandbecome aphysician,butafterdroppingoutof highschooldecidedagainstit. However,afterbeingahighshooldrop outshediddecidetogotocollege whereshestudied Biologyatthe UniversityofMissouriColumbia.

Afterhercollegedays,Bethmovedto Chicagotoexperiencelife!An adventureratheart,shewantedto experiencelifein anewcity,builda network,meetnewpeople,andfindthe rightpathtotread.There,shestarted herfirstjobasaMembershipDirector withtheChicagolandChamberof Commercewhereshestayedafew yearsbeforemovingbacktoher hometownofSt.Louis.Whenshe decidedtomovebacktoSt.Louisshe beganinterviewingwithanumberof joboffersathandshortlyafter.Beth decidedtoaccepttheonethatchanged theentiretrajectoryofherlifeand career

“This decision propelled me in the direction of my true passion and purpose.”

Beth Donaldson, Founder + CEO of skinBe Med Spa, is dedicated to being an organization of integrity, value and innovation to change the lives of everyone they touch.

“Honestly, I kind of fell into my passion of aesthetics and wellness and quickly discovered it was my calling. I love helping others achieve the best versions of themselves.”

ThisiswhenBeth joinedthelargest medspainthecountry,whichatthe timeshejoinedwasonly16locations, andsoongrewto135locationsbythe timesheleft.Startingajobwitha companyandgettingtoworkat everythingfromgroundupis somethinganynewbiewouldonly dreamof.Beth’shiringmanageratthe time,MistyAkerssaid,“Thebestway todescribeBethis"GameChanger". Sheisapersonwhowillcomeinand helpanyteam,risetotheoccasion,and betterthemselves.Ihadthepleasureof hiringBethinSt.Louis,anditwasto date,oneofthebestdecisionsIhave evermadeasahiringmanager.She immediatelytookastrugglingcenter andmadeitacentertobeat.She workedherwaytobecomingthetop salespersoninthecompanyand remaineduntouchedfornearlytwo years.Bethmakesthingshappen,and challengesotherstobebetter.She madeourcompanyrealizethatthere wasmorepossible,becausesheproved timeandtimeagain;therewas.Shedid notjustraisethebarforthe organization,shechangedtheoutlook onwhatwaspossible.Shetruly changedthegame…,”saidMisty.Beth hadthechancetoleadthis organizations’sales,opennew locations,traveltothe underperforminglocationstohelpthe teamsacrossthenationandhelpmake themsuccessfulbytrainingthemthe systemsandmindsetittakestodoit. Shetrulychangedthegame.

Workingwithanorganizationthathad ahandfuloflocationsatthestartand becameaslargescaleasasitdid duringhertimethere,wastrulya blessing,butBethalsosawamissing spaceintheindustryasawhole.Thus Bethsetouttofillthevoid.She wholeheartedlybelievesthatbeautyis morethanskindeepandsawa tremendousopportunitytobringher visiontolifeofconnectinghow

The new skinBe skin + Beauty lip product portfolio of high quality cosmetics now available nationwide. Contact the clinic at 636.778.7200 or shop online at www.skinbemedspa.com

Beth Donaldson, Founder + CEO, skinBe Med Spa wearing the new skinBe Bombshell lip liner with Be you lipstick creme

someonelooksandfeelsmatters most.“Whenyoufeelgreatand lookgreat,youdogreat.”said Beth.Therearesomanymedspas thatfocusontheoutside appearanceandnotthepersonas awhole. “I wanted to change that and that is when I decided I wanted to create an anti-aging and wellness revolution that connected the art of aesthetics with the science of wellness to help people look and feel their best from the inside out, and that is when skinBe Med Spa was born.”

NewBeginnings,New Challenges-

Difficultisanunderstatement whenitcomestostartinga businessfromthegroundupbut thesearethetimesany entrepreneurorbusinessowner mustfacetogettothenextlevel andbeyond.ThroughoutBeth’s journeyofbuildingherbusiness fromthegroundupthatis100% selffunded,resiliencehasbeen hergreatestasset.Anunstoppable spiritandamassivevisionto changethelivesofmillions,both heremployeesandskinBeclients, isoneofBeth’sgreateststrengths. Shecreditsthisasoneofthe biggestassetsthathashelpedher buildanenterprisethatis revolutionizinglivesand disruptingtheindustry.

Thefirstbigobstaclethrownher way,outsideofthenormal challengesallbusinessowners face,wasanamechange–before skinBeofficiallyopenedbutafter thebuildoutbeganandthousands ofdollarswerespentin marketing,buildingsignageand more.Thebuildoutstartedin June2017andinAugust2017,

Bethwasservedpapersfroman attorneytochangethebusinessnameas itwasalreadytrademarkedbyanother medspainArizona.

“Clearly I was devastated but looking back it was meant to be. After some serious deep reflection and knowing this challenge was going to be a blessing – the name I chose was skinBe.”

WhyskinBe?It’stri-fold.Thefirstand mostobviousreasonisthepersonal brandingitshows.TheBeisthefirst partofBeth’sname,andskinrepresents everythingtheydoatskinBe.Theskin isourbiggestorganandadirect reflectionofbothyourinternalhealth andhowyoutakecareofyourself.

Thesecondpartofthedeepmeaningof thenamelieswithinthemeaningofa bumblebee.“Mycolleaguesbegan callingmeQueenBseveralyearsago, alwaysusingthebeesymbolandonceI dugdeeperintothesymbolismofabee, Irealizedthetruemeaningisthat

Beth has a dedicated team of individuals both personally and professionally. Pictured here with her glam squad, Amanda McGuire with Lotus Hair Company and Noreen Webster, professional makeup artist.

‘anythingispossible.Basedon physics,duetothesizeofthebee's bodyincomparisontoitswings,it shouldnotbeabletoflybutitdoes.It signifiesanythingispossible.”,adds Beth.

Lastly,Bethisanadvocateofbeing whatevermakesyoufeelmost comfortableandempoweredtobe, regardlessofwhatanyonethinks.Be unique.Bedifferent.Beweird.Be extra.Bebeautifulinyourown magicalway.JustBeyou.

AndthisishowthenameskinBeMed Spacameabout.

BuildingaStrongFoundation

skinBeMedSpawasinceptedin Decemberof2017,andsincethenhas hadastronggrowthtrajectory Impeccablezealanddedicationinto thecreationofthevisionandresilience havealwaysbeenthekeycomponents forBethinbuildingthisenterpriseand asshecallsit,anempire.

skinBe Med Spa offers medical grade skincare options in clinic and nationwide shipping. Contact them today at 636.778.7200 or visit them online for a complimentary in person or virtual skincare assessment.

“We have a commitment to offer safe cutting edge results, and only the best to our clients.”

Beth’s dedicated and talented team of experts is what she is most proud of. Pictured here with her 10X team.

“The vision is still the same but we grow, innovate and evolve every day.”

Hervisionwastocreateamedspa thatfocusedonbeautyismorethan skindeephelpingthepersonasa whole–insideandout.Itwasall aboutconnectingtheartof aestheticswiththescienceof wellness.It’sallaboutinjecting confidencewiththeirportfolioof aesthetics,wellnessandbody treatmentoptionsaswellas

medicalgradeskincareandtheirnewly launchedcosmeticline.

“The vision is still the same but we grow, innovate and evolve every day.”

skinBeMedSpaisdoingbigthings–nowofferingfranchiseopportunitiesand aplantogrowitscorporatelocationsas wellastheportfolioofofferings.The

The sky is not the limit for us. We are currently offering franchise opportunities and are excited about our growth and expansion as an organization this coming year.

companylaunchedits‘BodybyBe®’ treatmentslastDecembersteppinginto thebodycontouringgameandarethrilled tobelaunchingtheirprivatelabel cosmeticlinethismonth.

“We have a commitment to offer safe cutting edge results, and only the best to our clients.”

TheNextBigThing-

Steppingintothenewyearwith massivemomentumandopportunities, skinBehasbigplansforthefuture.The 10Xteamisproudtobeacompanyof innovationandcontinuallearningto alignwiththecompanycorevaluesof deliveringthewowexperienceand changinglives.

ThismonthskinBelauncheditsnew privatelabelcosmeticlineofhigh qualitylipproductsthattheyhave spentmonthsresearchingandtestingto ensuretheyonlyofferthebest,apart oftheteam’scorevalues.Theyaren’t stoppingherein2023,withalotmore onthehorizon.

Inadditiontoexcitingnewlaunches, continuedinnovationandateamthatis committedtochanginglives; their expansionandgrowthplantospread theskinBevisiontomorepeople, includingfranchiseopportunities,isat theforefrontofthenearfuture.

“Weofferawidevarietyofaesthetic andwellnessoptionswitha commitmenttohelpourclientslook great,feelgreatandDOgreat.Weare committedtobeingtheinnovatorsand trailblazersinourspace,”saysBeth.

GettingtoKnowBeth-

Bethhasbeeninthemedspaspacefor nearly20years,startingwithalarge

chainmedspawhichhelpedhergain greatinsight,experienceand knowledgeoftheindustry.“It’salso whereIfellinlovewiththebooming aestheticandwellnessindustryand knewitwasmypurposeandcalling tohelpothersgainconfidenceand livetheirbestlives,” addsBeth.

Fastforward,Bethdecidedtobranch outonherownwhenshewas determinedtomakeithermissionto normalizetheprocedurestheyoffer andfocusonthepersonasawhole byconnectingtheartofaesthetics withthescienceofwellnessto changelivesacrosstheglobe.

ALettertoYoungerSelfHello15yearoldBeth!

Bethbelievesinbeingyourbestand mostauthenticversionofyourself. ThemostimportantthingBeth wouldadviseheryoungerselfis,Be You.

“Be authentically you even when others don’t understand it.”

Beingarebelandarulebreaker, Bethhadawayofgettingaheadin thepursuitofbeingthebest.And yearslater,whenrunningan enterprise,itbecameoneofher manystrengths.

“Youcan’tmakeabigdifference doingwhateveryoneelsedoesor tryingtolivelikeothers.Theremay beothersthattrytocopyyoubutif youaretrulyexceptionalandoffer somethingbeyondaverage,theywill neverbeabletobuildwhatyouhave bytryingtoduplicateit.Ialso believethereisenoughroomfor everyonetoearnsuccessandwinas longastheyputinthework.Thatis trueforeverythinginlifesofollow yourpassionandbeunapologetically you.”,addsBeth.

Founder + CEO Beth has a massive vision with the skinBe brand to bring an anti-aging and wellness revolution to people around the world.

IfBeth’sJourneywasaBook,it wouldbecalled“GameChanger”

“Ihavealwaysenjoyedtocomein, disruptthesystemandchangethe game;witheverythingIdoinlife. Meaning,Iliketohelpothers overcomeobstacles,challenges, generationalcurses,etc.Ilovetofinda betterway.Ilovetogoagainstthe graintocreatesomethingextraordinary –somethingIdidwhenIfounded skinBe.”saidBeth.

“OurmissionatskinBerunsdeep.It’s morethanjustbuildingananti-aging andwellnessrevolution.It’sabout trulychanginglivesforthebetter.Our focusistoencouragealltobethebest versionofthemselvesbysimplybeing them-Beyou,always.”saidBeth.

PassingontheLegacyFromaLeadertoaLeader

“It’shardtonarrowitdowntojustone pieceofadvice.Beingaleaderis difficultyetthemostrewardingthing.I loveempoweringandhelpingothers achievegreatnessandhavegrownasa leadertremendouslythroughoutmy entrepreneurshipjourney.Alotofmy growthhasbeenself-taughtthrough readingandconferencesaswellasa strongcommitmenttolearnhowtobe abetterleader

Ialsohiredabusinesscoachin2022 whowassuchanamazingresourceand mentortome.SandiGlandt;my mentor,businesscoachandnow someoneIconsiderafriendtoo;helped merealizesomekeyingredientsto beinganamazingleaderwhichiswhat Istrivetobe.Ithinkthemostvaluable thingIlearnedaboutbeingagreat leaderisdelegation–don’ttrytodoit all–butonlyhirethebestatthatrole todoitandthentrustthemtoownit

andleadintheirposition.Nothing makesmehappierthantoseemyteam grow,winandthrive!”

ToAlltheNewEntrants,Beth’sOnly AdviceWouldBe-

“Nevergiveup.It’sreallythatsimple. You’regoingtomakemistakes.You’re goingtofail.Thosearethemoments whenyoulearntogroworquit.Ifyou wanttowin,nevergiveupandkeep goingevenonyourhardestdays.”

A 10X team for a 10X vision.

“Be authentically you even when others don’t understand it.”

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

WHO ARE THE 10 GLOBAL INNOVATION

LEADERS IN MANUFACTURING? LEADERS

BCGsaysthatleading

innovatorsneeda“well-tuned GlobalInnovationLeaders system”thatcanspotnewproduct, service,andbusinessmodel opportunities.Thissystemneedstobe abletobedevelopedquicklyand scaledupsuccessfullyoverandover again.

BCGsaysthatrepeatinnovatorswho aresuccessfuldothreethingsright: Theywanttomakeinnovationatop priorityandaredecisiveabout investmentsandgoals.They understandhowimportantsizeis.They createasystemforGlobalInnovation Leadersthatwillleadtoacycleof success.

Herearethe10GlobalInnovation LeadersinManufacturing:

1.Siemens

Siemenshasbeenmakingnewthings formorethan170years,andmanyof itsinventionshavechangedhowthe worldworkstoday.Someexamplesare thePointertelegraph,whichchanged thewaypeoplecommunicated,the Dynamo,whichpavedthewayfor modernelectricity,andSIMATIC, whichhasbeenchangingtheway automationworksfordecades.

“Siemensmakesitsmarkwith innovationsthatmatter—Global InnovationLeadersthataren’tjust new,butalsochangemarketstandards asnewproducts,solutions,or services,”saysSiemens.

2.Volkswagen

Itsgoalisto“shapemobilityforfuture generations”by“becominga sustainablemobilityproviderthat servesasarolemodelintheareasof environment,safety,andintegrity.”

VolkswagenGroupInnovationhas beenthebaseforaglobalecosystem

forinnovationsince2019.The groupusesawiderangeofskills andaninternationalnetworkto comeupwithnewideasfor decarbonization,security,saving resources,andfuturemobility

Ÿ GlobalInnovationLeadersin Manufacturing

Ÿ SustainableMobility

Ÿ Intel’sInnovations

3.Intel

Intel’smissionisto“createworldchangingtechnologythat improvesthelivesofeveryoneon earth.”Thisiswhatkeepsthe companygoing,eventhoughit hasbiggoals.GlobalInnovation Leadersisattheheartofthis mission,andIntelworkstomake theworldsafer,buildhealthyand thrivingcommunities,andmake peoplemoreproductive.

GordonMoore,oneofIntel’scofounders,predictedin1965that thenumberoftransistorsona microchipwoulddoubleevery twoyears.Thispredictionledto manyofIntel’sinnovationsinthe industry.“Thisidea,which becameknownasMoore’sLaw, becamethegoldenruleinthe electronicsindustryandsparked newideas.”

4.Adidas

ThefounderofAdidas,Adi Dassler,hadasimplegoal:to improveathletes.Global InnovationLeadersareatthe heartofthebusinessbecauseof thisandthedesiretomake productsthatworkwellandcan bemadeinasustainableway

“Thechoiceofmaterialsandhow theyaremadearethetwomain waysourinnovationteamscan

affecttheenvironmentalfootprintofour products,”saysAdidas,whichistaking stepstodealwithplasticwaste,recycle materials,anduselessvirginplastic.

TheNikebrandcanbedescribedin manyways,butitsgoalisalwaysthe same:to“inspireandinnovateforevery athleteintheworld.”

Nikehasawell-thought-outstrategythat coversawiderangeofsports,lifestyles, andpricepoints.Thisgivesthe companymorechancestobeinnovative andgrowinthelongrun.

“GlobalInnovationLeadersistheone thingthatdrivesNike’sbusinessin everyway.It’sinournaturetotrynew things.Nikesays,“It’sthefuelthat keepsusgoing.”“Becausewe’re connectedtoathletesandcustomers,we canmaketechnologiesandproductsthat changethegame.

6.Tesla

Teslawasstartedin2003,anditsgoalis stillthesameasitwasthen:“tospeed upthearrivalofsustainable transportationbybringingcompelling electriccarstothemassmarketassoon aspossible.”

Thiscommitmenttogreen transportationiswhatkeepsTesla comingupwithnewideasandworking withothercompaniestogrowthe marketforelectricvehicles(Evs).Tesla hasbeencalledapioneerintheEV batteryindustrybecauseitknowshow importantitistokeepimprovingbattery technology

7.Sony

Sonyhasbeenmakingnewthingsfor morethan70years.ItmadeJapan’sfirst magnetictaperecorderin1950,thefirst commerciallysuccessfultransistorradio in1995,thefirstcommercialbatterypoweredportableTVin1959,thefirst

5.Nike

videocassetterecorder(VCR)in1971, andthefirstcommercialconsumergradecamcorderin1983.

AkioMorita,theco-founderofSony, hasthreepiecesofadvicewhenit comestoGlobalInnovationLeaders: “Tryinnovationbyelimination,” “Ignorethedoubters,believein yourself,”and“Ignorefocusgroups andinsteadtrytopredictwhat customerswillwant.”

8.Huawei

Overthepast30years,Huaweihas spentmorethan$100billionon researchanddevelopment.David Harmon,DirectorofEUPublicAffairs atHuawei,saysthatGlobalInnovation Leadersareapartofthecompany’s DNA.

Huawei’splansformovingfrom Innovation1.0toInnovation2.0were laidoutin2019.“InInnovation1.0,we focusedonhowtomeetcustomer needsthroughtechnologicaland engineeringGlobalInnovation Leaders.WilliamXu,Directorofthe BoardandPresidentoftheInstituteof StrategicResearchatHuawei,said,“In Innovation2.0,wewillfocuson theoreticalbreakthroughsand inventionsthataredrivenbyour sharedvisionforthefuture.”

9.Samsung

Samsunghashighstandardsforits peopleandtechnologiesbecauseitis committedto“creatingsuperior productsandservicesthatmakethe worldabetterplace.”Theelectronics companyputsalotofmoneyintoits employees.Ithasacultureof innovationbasedontraining,methods thatcanbeusedagainandagain,and anelitecreativeformation.

Samsung’scommitmenttoGlobal InnovationLeaderscanbeseeninits “SamsungStrategyandInnovation

Center”(SSIC).There,thecompany workswithvisionaryentrepreneursand innovatorstofindanddevelopnew technologiesthatwillhelppeopleall overtheworldlivehappier,healthier, andwealthierlives.

TheSSICsays,“TheSamsung StrategyandInnovationCenteris takingtheworldincreativenew directionsthroughinnovative,reliable productsandservices,talentedpeople, aresponsibleapproachtobusinessand globalcitizenship,andcollaboration withourpartnersandcustomers.”

10.Apple

WithstrongQ1resultsfor2021 totalingUS$111.4bninrevenue,Apple isdefinitelytheworld’s“mostvaluable company.”However,Apple’sCEOTim Cooksaysthat“thisquarterforApple wouldn’thavebeenpossiblewithout thetirelessandinnovativeworkof everyAppleteammemberworldwide.”

Applehasmademanyimportant changestohowtechnologyismade overtheyears.Forexample,the iPhone,whichcameoutin2007,was thefirstdevicetoofferafullversionof theinternetthatwasn’tshrunkdown.

Today,Appleisstilltryingtoimprove itsGlobalInnovationLeadersby makingitsowncomputerchips,the M1processor.Whatusedtotake multiplechipstodoisnowdoneona singlechip,calleda“systemonachip” (SoC).“EveryMacthathasM1turns intoatotallydifferentkindofproduct. Thisisnotbetter Applesays,“It’sa bigstepforward.”