A LEADER IN MEDIA, PHILANTHROPY, AND EMPOWERMENT
In American media, there is a well-known gure whose name is associated with inspiration, empowerment, and resilience. Her journey from humble beginnings to global icon status has caught the attention of audiences worldwide. Moving beyond television stardom, she has become a symbol of hope and possibility for many. This person is none other than Oprah Winfrey, a highly inuential gure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and rm determination.
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EarlyLifeandCareerBeginnings
OprahWinfreyisanamesynonymouswithinfluence, inspiration,andempowerment.Shewasbornon January29,1954,inKosciusko,Mississippi.Oprah's journeyfromachallengingchildhoodtobecominga highlyinfluentialwomanistrulyremarkable.
Growingupinpovertyandfacingvarioushardships, includingsexualabuse,Oprah'searlyyearswerefar fromeasy.However,shefoundcomfortineducation andbeganherbroadcastingcareerwhilestillinhigh school.Hernaturalcharmandtalentledhertobecome thefirstAfricanAmericanfemalenewsanchorat Nashville'sWLAC-TV
In1984,OprahmovedtoChicagotohostamorning talkshow,whichwaslaterrenamed"TheOprah WinfreyShow."Theshowquicklygainedpopularity foritsgroundbreakingdiscussionsonawiderangeof topics,frompersonalgrowthandself-helptosocial issuesandcurrentevents.
TheOprahWinfreyShow:ACulturalPhenomenon
For25years,"TheOprahWinfreyShow"hadastrong impactonaudiencesaroundtheworld.Oprah's genuineempathy,insightfulinterviews,anddedication toupliftingotherscontributedtotheshow'ssuccess.It providedaplatformforordinarypeopletosharetheir storiesandaddressedsensitivetopicswithgraceand authenticity.
Oneofthemostmemorablemomentsoftheshow occurredin1993whenOprahconductedasignificant interviewwithMichaelJackson,whichremainsoneof themost-watchedtelevisioneventsinhistory Throughoutitstenure,"TheOprahWinfreyShow" receivednumerousawards,includingmultiple DaytimeEmmyAwards,solidifyingOprah'sreputation asthe"QueenofAllMedia.”
BeyondTelevision:Oprah'sImpactinOtherAreas
OprahWinfrey'sinfluenceextendsbeyondtelevision assheisalsoasuccessfulactress,producer,and entrepreneur.Herproductioncompany,Harpo Productions,hasproducedseveralcriticallyacclaimed filmsandtelevisionshows,suchas"TheColor Purple,""Beloved,"and"TheWomenofBrewster Place.”
Inadditiontoherentertainmentventures,Oprahisknownfor herphilanthropicefforts.Shehasdonatedmillionsofdollarsto variouscauses,includingeducation,healthcare,andwomen's empowerment.TheOprahWinfreyFoundation,foundedin 1993,supportsglobalorganizationsdedicatedtoenhancingthe livesofmarginalizedcommunities.Oprah'sInfluenceon
EmpowermentandSelf-Improvement
OprahWinfrey'sinfluenceismostnotablyseeninhereffortsto empowerandpromoteself-improvement.Throughher televisionshow,books,andpublicappearances,shehas motivatedcountlessindividualstostrivefortheirgoals, overcomechallenges,andchasetheiraspirations.
OneofOprah'swell-knowntraditionsisherannual"Favorite Things"episodes,whereshesurprisesheraudiencewithgifts. However,shealsostressesthesignificanceofself-love, authenticity,andpersonaldevelopmentbeyondmaterial possessions.Hermantra,"Liveyourbestlife,"hasresonated withmanywhoseekfulfillmentandmeaningintheirlives.
ContinuedLegacyandFutureEndeavors
Although"TheOprahWinfreyShow"endedin2011,Oprah's influencecontinuestoresonate.ShelaunchedtheOprah WinfreyNetwork(OWN),acabletelevisionchannelfocused oninspirationalprogramming.Additionally,Oprahremains activeinvariousphilanthropicinitiativesandcontinuesto advocateforsocialjusticeandequality
Inrecentyears,Oprahhasexpandedhermultimediaempire withprojectssuchasthe"Oprah'sBookClub"andher "SuperSoulConversations"podcast.Throughtheseplatforms, shecontinuestosparkmeaningfulconversationsandprovide guidanceontopicsrangingfromspiritualityandpersonal developmenttosocialactivismandmindfulness.
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Things to learn from her:
There are numerous valuable lessons to learn from Oprah Winfrey's life and career. Here are some key takeaways:
Authenticity
Oprah's success stems from her authenticity and genuine connection with her audience. She has always remained true to herself, sharing her struggles and triumphs openly. Learning to embrace authenticity can help cultivate trust and rapport in personal and professional relationships.
Resilience
Despite facing signicant challenges in her early life, including poverty and abuse, Oprah persevered and used her experiences as fuel for personal growth. Her resilience in adversity reminds us that determination and perseverance can overcome setbacks.
Empathy
Oprah's ability to empathize with others and understand their struggles has been a cornerstone of her success. By listening actively and showing compassion, she has created a supportive and inclusive environment that resonates with people from all walks of life.
Purpose-driven Leadership
Throughout her career, Oprah has been guided by a sense of purpose and a commitment to making a positive impact. She uses her platform to amplify marginalized voices, raise awareness about social issues, and advocate for meaningful change. Learning to lead with purpose can inspire others and create a lasting impact.
Continuous Learning
Despite gaining tremendous success, Oprah remains humble and committed to ongoing growth and learning. She is an avid reader and lifelong learner, constantly seeking new insights and perspectives. Embracing a mindset of continuous learning can fuel personal and professional development.
Gratitude and Generosity
Oprah embodies the principles of gratitude and generosity, often expressing appreciation for the opportunities and blessings in her life. She is known for her philanthropy and acts of kindness, using her wealth and inuence to uplift others and give back to the community. Cultivating gratitude and practicing generosity can lead to greater fulllment and connection with others.
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Self-care and Well-being
Despite her busy schedule, Oprah prioritizes self-care and well-being. She emphasizes the importance of taking time for oneself, practicing mindfulness, and nurturing physical and emotional health. Prioritizing self-care can enhance resilience, creativity, and overall quality of life.
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“Turn
your wounds into wisdom.”
We can benet from our challenging experiences by using the lessons learned to improve and make better choices in the future. Instead of allowing our wounds to dene or restrict us, we have the opportunity to turn them into sources of strength and understanding.
“True forgiveness is when you can say, Thank you for that experience.”
True forgiveness goes beyond just releasing anger or resentment. It requires reaching a stage where you can acknowledge the lessons learned and personal growth achieved from a challenging situation. This depth of forgiveness enables you to recognize the benecial effects the experience had on your life, assisting you in moving forward with gratitude and comprehension.
“The biggest adventure you can ever take is to live the life of your dreams.”
Pursuing your deepest aspirations and goals can be a highly rewarding and exhilarating expedition. It highlights the signicance of following your passions and working towards your dreams, even in the face of obstacles, as this can ultimately lead to a more meaningful and adventurous life.
“I trust that everything happens for a reason, even if we are not wise enough to see it.”
Every event in life serves a purpose, even if it may not be evident to us right away. It promotes faith and patience, suggesting that with time, we may come to comprehend the importance of our experiences and how they shape our personal growth and journey.
“Surround yourself only with people who are going to take you higher.”
Surrounding yourself with individuals who support, uplift, and inspire you can help you become the best version of yourself. Positive relationships can aid your growth, goal achievement, and maintaining a positive mindset, while negative or unsupportive individuals may hinder your progress.
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LUXE Properties LLC | Realtor Building a Legacy in South Florida’s Real Estate with a Human Touch and Powerful Connections CIO Women Magazine | 21
SouthFlorida’srealestatelandscapeisavibrant
tapestrywovenfromambition,opportunity,andthe humandesireforaplacetocallhome.Butsuccess inthisdynamicmarketgoesbeyondsimplyclosingdeals. ItrequiresaleaderlikeJessicaSharimWolf(Realtor), whofosterstrust,cultivatesconnections,andmakesa lastingpositiveimpact.Jessica’sjourneyexemplifiesthe powerofbuildingtrustandfosteringrelationships.Shehas carvedaremarkablepathinthisdynamicmarketthrough dedicationandapersonableapproach.
JessicathrivesinthedynamicworldofSouthFloridareal estate.SincejoiningLuxePropertiesLLCCoralGables branchin2015,herdedicationandpersonableapproach havefueledhersuccess.Jessicaprioritizesbuildingstrong relationshipswithclients,guidingthemwithcareand expertisethroughthebuyingandsellingprocess.Her expertiseencompassesdiversepropertytypes,from waterfrontestatesandluxuriouscondominiumstonew developmentsandexcitinginvestmentopportunities.
HumbleBeginnings
Jessica’scareerpathinrealestatewasn’twithoutits hurdles.Startingyoung,inhertwenties,presentedaunique challenge.Clientssometimesfeltapprehensiveabout trustingalessexperiencedagent,questioningher knowledgeandabilitytonavigatecomplextransactions. Undeterred,Jessicapersevered.She’searnedareputation asareliableadvisorthroughdedicationandhardwork. Clientsactivelyseekherexpertise,regardlessoftheirreal estategoals.Whetherthey’reseasonedinvestors,first-time homebuyers,orthoseseekingtorelocateinvestments, Jessicaoffersvaluableguidance.Herareasofexpertise includeneighborhoodselection,investmentpropertytypes (single-familyhomesvs.condos),andoverallrealestate strategies.Jessica’ssuccess,builtfromthegroundup, reflectsherresilienceandthevaluableknowledgeshe’s acquired.
JessicaworksforLUXEPropertiesLLC.inMiami, Florida.Thecompany’smainofficeandfirstheadquarters arelocatedinCoralGables,wheresheoperates.However, thecompanyalsomaintainsmultipleotherofficesin locationssuchasHomestead,Kendall,Dadeland,Aventura, PembrokePines,Orlando,andMidtown.Overthepastfew years,thecompanyhasseensignificantexpansion.Jessica hasbeenwiththecompanyforapproximatelyninetoten years.Whenshejoined,thecompanyhadaround30 agents;now,itboastsnearly700.Thisgrowthindicatesthe company’sjourneyfromasmallenterprisetoalarger
organization.Jessicaattributesmuchofwhatshehas learnedandknowstoherbroker,WesleyLyoa,whomshe admiresgreatly.ShepraisesWesley’sstrongworkethic andleadershipskills,whichareinstrumentalinher professionaldevelopmentandexpansion.Jessicaenjoys workingatLUXEPropertiesbecauseofthecollaborative environment.Sheexplainsthatwhiletherealestate industryishighlycompetitive,thereisasenseofteam spiritandevenfriendlycompetitionwithinthecompany. Jessicaisproudtobepartofthisgrowingfirmandisone ofthetopproducersatthebrokerage,rankingwithinthe top20agents.
LeadingwithClientAdvocacyatAction
LuxePropertiesLLCnotablyservescustomersthroughout Miami-Dade,Broward,PalmBeach,Orlando,andother countiesthroughoutFlorida.Thefirmiscomprisedofa largeteamofmultilingualexpertswhostrivetoprovide unmatchedprofessionalrealestateservices.Itcurrentlyhas 600+agents.Atthehelm,Jessicaaimstocontinuegrowing herteamandbecomemorerecognizedintheindustryfor herdedicationandunparalleledcustomerservice.Jessica thrivesinasalesenvironment,managingherclientbase whilefosteringcollaborationwithcolleagueswithinand outsidethecompany.Thiscollaborativeapproachextends beyondtheoffice,asJessicaactivelyparticipatesinthe company’syoungprofessionalsnetwork.Havingjoinedas aneweragent,she’sremainedadedicatedmemberfor manyyears.
Withinthecompanyofover700agents,Jessicahas consistentlyrankedasatopproducerforseveralyears. Thisachievementreflectsherdedicationtocontinuous businessgrowthandacommitmenttoexcellence.Jessica believesingivingbacktothecommunitysheserves.She recognizesthatrealestatesuccesshingesoncollaboration withcolleagues,clients,andthebroadercommunity This collaborativespirit,Jessicaemphasizes,isessentialfor achievingsuccessinanyrealestatedeal.
Additionally,shespecializesinbothresidentialand commercialrealestate.Initiallyfocusingmoreon residentialproperties,shefoundthatherinvolvementin commercialtransactionsoccasionallysurpassedher residentialdealingsovertheyears.Despitethisfluctuation, sheconsistentlystrivestoenhanceherserviceofferings.
Acornerstoneofherprofessionalphilosophyisprioritizing theclient’sinterestsaboveallelse.Jessicanotesthatwhile therealestateindustrycanbelucrative,manyagents
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If you want to lift yourself up, lift up someone else along the way. “ “
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prioritizeimmediatefinancialgainsovertheneedsof theirclients.Thisapproachoftenleadstorushed transactions,whichdonotnecessarilyservetheclient’s bestinterests.Shebelievesaclient-firstmentalityis essential,especiallywhenclientsfacedelaysinclosing transactionsfrommonthstomonths.Jessicaiscommitted toaddressingherclients’needsandwants,ensuringthat theyfeelsupportedthroughouttheprocess.Her dedicationtoclientadvocacyhashelpedherstandoutin thefield.Shefirmlybelievesthatbyputtingclientsfirst, shehelpsthemachievetheirrealestategoalsand establishesareputationforreliabilityandintegrity This approachhasledtoastrongclientbasethattrustsherto closedealsquicklyandgenuinelyrepresenttheirbest interests.
CateringToContinuousChangingCustomer Demands
Jessicaunderstandsthattherealestatemarketiseverchanging,requiringconstantadaptationandlearning.She likenshercareertobeingperpetuallyinschoolduetothe necessityofstayinginformedaboutmarketdynamics, includinglocalandglobalnewsandeconomicindicators suchasthestockmarket.Recognizingthese interconnectionshelpshermakeeducatedpredictionsand remaincompetitive.
Incorporatingtechnologyintoherrealestatepracticeis anothercornerstoneofherapproach.Jessicaemphasizes theimportanceofhigh-qualityphotographyand videography,whicharecrucialincaptivatingpotential buyers.Visualsthathighlightdesirableproperties,suchas MiamiBeachwaterfrontcondos,arenotjustabout showcasinghomesbutcreatingalifestylevisionthat attractsclients.Sheadvocatesforhiringprofessionalsto ensureallpromotionalmaterialsmeethighstandards.
Beyondleveraginggoodvisuals,Jessicafocuseson understandinganddissectingneighborhoodstotailorher serviceseffectively.Whetherit’sidentifyingprospectsfor distressedpropertiesorusingherdatabasetotargetthe rightaudience,herstrategyiscomprehensive.Shealso stressestheroleoftechnology,particularlysocialmedia, inmodernrealestatepractices.Aswemovethrough 2024,shebelievesthatarobustonlinepresenceis essentialforengagingwithclientsandbuildinga reputationintheindustry.Bycombiningmarketinsight, technologicaltools,andathoroughunderstandingofher localarea,Jessicaadaptstochangesandpositionsherself asaforward-thinkingprofessionalinacompetitivefield.
CommunityandMutualSupport=IdealLeadership Qualities
Jessicaembodiestheprinciplethatsuccessinrealestate requirestenacity.Shebelievesitiscrucialnotonlyto possessthisqualitybutalsotolivebyitdiligently Leadershipisatthecoreofherprofessionalethos;she strivestobeasourceofinspirationdaily,aimingtoserve thecommongoodratherthanjustpersonalinterests.Her philosophycentersaroundtheimportanceofcommunity andmutualsupport.Inherview,therealestateindustryis notmerelyaboutindividualsuccessbutupliftingeach other Thisapproachextendsbeyondsimpletransactionsto fosteringanetworkwhereeveryonesupportsoneanother, reinforcingthatsuccessisacollectiveeffort,notisolatedto individualachievements.
Jessicaalsoemphasizestheimportanceofhavingrole modelsandadheringtostrongethicalstandards.She believeshavingindividualstolookuptoandfollowing ethicalguidelinesarecrucialinmaintainingintegrityand purposeinherwork.Forher,theseelementsarenotjust professionalrequirementsbutareessentialtobuilding lastingrelationshipsandasupportivecommunitywithin theindustry.Throughthisblendoftenacity,leadership, communitysupport,andethicalpractice,sheadvancesher careerandcontributestothebroadergoalofcollective progressandmutualachievement.
OnFeminismandConfrontingGenderBiases
Jessicabelievesthatboundariesareaninevitablepartof life,regardlessofgender.Sherecognizesthatthese obstaclesexistinvariousformsandcontexts.Herapproach tonavigatingtheseboundariesinvolvesadaptingand expressingherselfappropriatelyinchallengingsituations. Jessicaemphasizestheimportanceofmaintaining professionalismandintegrity,alwaysstrivingtobebigger, andhandlingdifficultsituationsgracefully.Sheadvocates forrespondingtochallengesnotwithconfrontationbutby shiningone’sownlight.Byfocusingonherstrengthsand capabilities,shesetsastandardforherselfandothers withintheindustry,demonstratinghowtoovercome obstacleswithdignityandapositiveattitude.This approachhelpshernavigateprofessionalchallengesand setsapositiveexampleforhowtoconductherselfinany professionalsetting.
Inherjourneythroughtherealestateworld,Jessica understandsthediversityofexperiencesandtheuniversal needforequalrightsandopportunities.Sheoftenreflects
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ontheuniquechallengesandstrengthsthatdefineeach individual’spath,emphasizing, "There’s a range, right? Everyone’s story is different, and acknowledging that diversity is key." Jessicastronglybelievesinfairnessand inclusivityinallaspectsoflife,includingtheworkplace. Sheadvocatesforanenvironmentwhereeveryone, irrespectiveofgenderorbackground,hastherighttofulfill theirpotential."Ithinkthateveryoneshouldhaverights andopportunities,"shefrequentlynotes,highlightingthe importanceofcreatingasupportiveframeworkthatallows everyindividualtothrive.
Drawingonherexperiencesasawomanintheindustry, sheacknowledgestheuniqueknowledgeandstrength womenbringtotheirroles. "There are experiences for women and knowledge and strength that give us the right
to fulfill those rights," shestates,underscoringherbeliefin leveragingpersonalstrengthstoovercomechallengesand seizeopportunities.ForJessica,advocatingforequalityis notjustaprofessionalstancebutapersonalmission.She seesherselfandhercompanyaspartofalargermovement towardsamoreequitablesociety."Everyoneshouldhave thoserightsandfreedoms,"sheoftensays,envisioninga futurewheretherealestateindustryandbroadersociety reflectthesevaluesfully.Herapproachtolifeandbusiness isnotaboutmakingasceneorstandingoutforvisibility. Instead,shefocusesonshiningwithherownlight,leading byexample,andsettingastandardforothers."Youjust gottashinewithyourownlight,"Jessicaremarks, encapsulatingherphilosophyofpersonalintegrityand proactiveleadershipinfacinglife’sboundariesand challenges.
HowSuccessStemsfromGuidanceandMentorship:
Jessica’sVersion
Inthecompetitiveworldofrealestate,Jessicafoundaninvaluableguideinherbroker,awomanwhose leadershipqualitiesdeeplyinfluencedhercareer.Fromthebeginning,herbrokernotonlyservedasa mentorbutalsoasabeaconofgoodleadership,teachinghertheintricaciesofrealestatetransactionsand theessenceofleadership.Jessicaoftenshares, "I really look up to my broker. She embodies what good leadership is about." Underhermentor’sguidance,Jessicahasexperiencedmanyopportunitiesthathave shapedherprofessionallife. "When you have a good leader, the opportunities are endless," shereflects, acknowledginghermentorhasaprofoundimpactonherandotherswithinthecompany.Thismentorship enabledJessicatonavigatethecomplexrealestatelandscapeconfidentlyandgracefully.Hergratitude towardshermentorispalpable. "I owe a lot of my transaction wealth of knowledge to her," Jessicasays, usingatermshecoinedtodescribetherichreservoirofknowledgeandexperienceshehasaccumulated underhermentor’stutelage.Thisongoinglearningjourneyissomethingshetreasures,andshecontinues toemphasizetheimportanceofmentorshipinhertalks.
Talkingaboutthepeoplewhosupportedherthroughoutherjourney,Jessicasaid, “I would like to thank my partners and colleagues that I have been able to grow in the field with.”
Lastly,Jessica’sstoryembodiesthepowerofmentorshipandleadershipincraftingsuccessfulcareers.Her narrativeisfilledwithlessonslearnedandwisdomgained,underpinnedbytheenduringinfluenceofa mentorwhohasshapedherprofessionalidentityandherapproachtolifeandbusiness.Asasuccessful realtorandleaderinrealestate,sheadvises: "You should never be without a mentor," highlightinghow crucialitistochoosetherightpeopletolookupto.
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“ “
I would like to extend my gratitude and appreciation for my partners and colleagues that I’ve had the sincere pleasure of working side by side with.”
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TheRichHistory&Construction
TheideaofconstructingabridgeacrosstheGolden GateStraitwasfirstproposedinthelate19th century.Thetreacherouswatersandstrongcurrents madeitachallengingtask,buttheneedforadirect linkbetweenSanFranciscoandMarinCountywas evident.Theprojectgainedmomentuminthe1920s whenthecity'spopulationstartedtogrowrapidly
In1921,arenownedengineernamedJoseph Strausspresentedauniquedesignforthebridge. Hisplancalledforasuspensionbridgewitha singlespanof4,200feet,makingitthelongest suspensionbridgeintheworldatthattime.Despite initialskepticism,Strauss'svisioneventuallywon overthepublicandtheprojectmovedforward.
ConstructionoftheGoldenGateBridgebeganon January5,1933.Thebridgewascompletedand officiallyopenedtothepubliconMay27,1937.It wasaninstantsuccess,attractingthousandsof visitorswhomarveledatitsstunningbeautyand grandeur TheGoldenGateBridgequicklybecame asymbolofSanFranciscoandaniconic representationofAmericanengineeringprowess.
Inthe1980s,theoriginallead-basedpaintwas replacedwithamoreenvironmentallyfriendly coating.Inthe1990s,seismicretrofittingwas carriedouttostrengthenthebridgeagainst earthquakedamage.
WhyisitNamedGoldenGateBridge?
Inthemid-1800s,asoldierandexplorernamed JohnFremontnamedthepassage‘GoldenGate,’ whichcomesfromtheGreekword‘Chrysoplae.’ HechosethisnamebecausehethoughtSan Franciscolookedsimilartoaporttowncalledthe GoldenHorninConstantinople,whichisnow Istanbul.Johnsawawaterytrenchthatcutthrough thecoastalhillsonthewesternsideofSan FranciscoBay,anditremindedhimoftheGolden Horn.So,hedecidedtocallthispassagetheGolden Gate.TheGoldenGateBridgeisnamedafterthis passage.
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The Artistic Eye Behind Architecture
The architectural designer of the bridge was Irving Morrow, who played a signicant role in the aesthetics of the bridge. The rst design by Joseph Strauss was rejected due to aesthetic reasons. After resubmission, Morrow added details such as lighting to outline the bridge's cables and towers. The engineering design of the bridge was a collaboration between Joseph Strauss, Charles Ellis, and Leon Moisseiff.
Irving Morrow chose the famous International Orange color for the Golden Gate Bridge. He rejected other options, including the US Navy's suggestion to paint the bridge with black and yellow stripes for visibility by passing ships. Instead, he selected the distinctive International Orange color, which was a primer of burnt red hue, because it blended well with the natural surroundings of the bridge and stood out against the sky and sea. He believed that the warm color of International Orange was visually pleasing and also provided enhanced visibility in foggy conditions for ships.
Challenges The Monument Faced
The beauty of the Golden Gate Bridge stands tall to this date, but it has gone through several challenges, whether climatic or constructional.
The strait where they were building had really strong tides, storms, and thick fog, which made it hard to work. During a fog on August 14, 1933, a big ship crashed into the bridge and caused a lot of damage. The workers also had a tough time because they had to break apart rocks underwater to put strong foundations in place. To keep the workers safe, Strauss invented a special net.
This net saved 19 men from falling and dying while they were building. But on February 17, 1937, the net didn't work and collapsed when a platform fell. Out of the 13 men on the platform, one managed to jump and get out safely. Two survived the fall into
the water, but sadly, 10 were killed. There was one more worker who fell and died during the construction, so in total, 11 workers lost their lives in four years.
On May 24, 1987, San Francisco celebrated the 50th anniversary of the Golden Gate Bridge by organizing a bridge walk. There were about 300,000 people on the bridge, and it became really crowded. The bridge started making groaning sounds and moving from side to side. The middle part of the bridge sank by seven feet because there were so many people on it, and the famous arch looked at.
The ofcials quickly closed the bridge to prevent another 600,000 people from crossing it. Afterward, the engineers said that the bridge was designed to ex and bend, so it
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