The Most Influential Women Leaders To Watch In 2023

From Editor’ s Desk

- Horace

Womenareeffectivechangeagents,anddiversityandgenderparityinleadershipanddecisionmakingareincreasinglyacknowledgedinallwalksoflife.Womenstillmakeupaverysmall percentageofthosewhomakedecisionsinpolitics,business,andsociety

Theneedtoclosethepaygapbetweenmenandwomenhavereceivedmoreattentioninrecent years,alongwithcallsforgreatergenderequality.Despitethefactthattherehasbeenalotof improvementinthisarea,therearestillfartoofewwomeninpositionsofauthority

Conqueringthestruggles,womenhaveemergedaspowerfulleaders! ThisissueofCIOWomenofTheMostInfluentialBusinesswomentoWatchOutarethestories ofsuchpowerfulwomen.

Featuringforthecoverstory-

Dr.PamelaMcCauley,anaccomplishedengineer,educator,andentrepreneurwhohas significantlycontributedtoengineeringanddiversity,equity,andinclusioninacademia. McCauleyisanAssociateDeanforAcademicPrograms,Diversity,Equity,andInclusionatthe WilsonCollegeofTextilesatNorthCarolinaStateUniversityandthefounderofT-STEM ResearchandExpertWitnessServices.Hertrailblazingjourneyinspireswomenand individualsfromunderrepresentedbackgrounds,demonstratingthatanythingispossiblewith hardwork,determination,andresilience.

McCauley’sjourneyinacademiaandentrepreneurshipwaschallenging.Asawomanofcolor inengineering,shefacedtheobstacleofnothavingaccesstoastrongnetwork.However,she wasdeterminedtoovercomethischallengeandovertheyears,builtagreatsupportsystemby seekingmentorsandparticipatinginprofessionalsocietiesandtechnicalconferences.

StephanieAtwood'sjourneytobecomingarespectedfigureinherfielddefiestraditional expectations.Herprofessionalbackgroundisfarfromcookie-cutter,devoidoftheconventional trajectoryofearningdegreesoraccumulatingco-opexperiences.Instead,Atwood'sfoundation restsonherlivedexperiences,whichhaveplayedasignificantroleinshapingherformidable career

Althoughsheembarkedonhereducationalpursuitslaterinlife,sheinitiallyexploredhuman servicesandcorrectionalservices,gainingvaluablehands-onexperienceinthefield.Itwas duringthistimethatAtwoodrecognizedtheimportanceofcontinuinghereducationand venturedintoaseriesofcourses.Sheskillfullynavigatedablendofonlineprogramsfrom prestigiousinstitutionssuchasHarvard,Stanford,andtheUniversityofMichigan.

Herongoingdedicationtocultivatingboundariesstandsoutasavitalaspectofhergrowth, enablinghertochannelherlivedexperiencesintopositivelyimpactingotherswithout compromisingherownwell-being. Shalmali

W.

"Rule your mind or it will rule you"

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PR News Section

AmantyaTechnologiesRankedaLeaderinthe ER&DServices–Telecommunications,SME Category,inZinnovZones’2022GlobalER&D ServicesRatings

~ AmantyahasbeendeclaredaleaderintheSmall andMediumServicesProvidersverticalinER&D Services–Telecommunicationssegmentandhas beenrankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annualER&D Servicesratings.

AmantyaTechnologiesInc.,aleadingglobalproduct engineeringandsystemintegrationcompany, announcedtodaythatithasbeenrankedinthe ‘LeadershipZone’intheER&DServices–Telecommunicationsverticalandinthe‘Executive Zone’intheoverallER&DServicescategoryin ZinnovZones’2022GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategyconsultingfirm providesa360-degreeevaluationofengineering researchanddevelopment(ER&D)service providers,identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022study evaluatedover75+topglobalserviceproviders acrossindustryverticalsandmicro-verticalsfortheir digitalengineeringprowess.Theratingshavebeen assessedonmultipledimensions,including scalability,growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,andfeedbackfrom enterprisebuyers.

“Wearethrilledtoreceivethisrecognitionandbe includedinZinnovZones’ER&DServicesratings. It’sahugehonortobefelicitatedbysucha prestigiousbodyandberecognizedforourstrong capabilitiestodelivervalue-addedservicesand solutionsinthe5Gwirelessanddigitaldomains. BuildingacultureofR&Danddisruptingnew

technologiesareattheheartofwhatwedoat Amantya.Ourin-houseinnovations,5GSACore, 5GNetwork-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedabilityand deepcommitmenttoexploringanddisrupting cutting-edgetechnologiesthatdrivenext-gen digitaltransformations.Overthepastfewyears,we havepartneredwithsomeofthebestcompanies globally,andourleadershippositioninginZinnov ER&DServicesreiteratesourgrowingstaturein themarket.Welookforwardtoacceleratingand broadeningourexpertiseinemergingtechnologies andbeingafrontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“BestSMEin TelecomEcosystem2022”atIndiaMobile Congressand“MostPreferredWorkplacein IT/ITES2022-23”byMarksmenDaily

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompanywith operationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML,edge, andcloudservices,Amantyaworkswithsomeof theworld’sbestbrands,includingFortune500 companies.

Formoreinformation,pleasevisit amantyatech.com

C O N T

The Many First Women

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Monuments

SEO Strategies to Scale Your Creative Business

Marilyn Monroe - The Heartbeat of Millions!

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

An Inspirational Engineer, Educator, and Trailblazing Leader for Diversity and Inclusion

Associate Dean for Academic Programs, Diversity, Equity and Inclusion

McCauley, Ph.D.

North Carolina State University

Co v er Stor y Co v er Stor y Co v er Stor y

Throughouthistory,womenhavefacedsystemic

barriersanddiscriminationintheirprofessional lives,particularlyinleadershippositions. Despitetheseobstacles,numerouswomenhave shatteredtheglassceilingandbecomeinfluentialleaders invariousfields,frompoliticstobusiness.Onesuch womanisDr.PamelaMcCauley,anaccomplished engineer,educator,andentrepreneurwhohas significantlycontributedtoengineeringanddiversity, equity,andinclusioninacademia.

McCauleyisanAssociateDeanforAcademic Programs,Diversity,Equity,andInclusionatthe WilsonCollegeofTextilesatNorthCarolinaState UniversityandthefounderofT-STEMResearchand ExpertWitnessServices.Hertrailblazingjourney inspireswomenandindividualsfromunderrepresented backgrounds,demonstratingthatanythingispossible withhardwork,determination,andresilience.

TheEngineerWhoImprovesLives

McCauleywasdrawntoengineering becauseofherearlyappreciationfor mathandscience.Despiteinitial aspirationstobecomeamedicaldoctor, shediscoveredthatengineeringwould allowhertocombineherinterestinthe humanbodywithherloveforscience anddesign.Asaresult,shepursueda degreeinindustrialengineeringatthe UniversityofOklahoma.

AftercompletingherB.S.,M.S.,and Ph.D.inIndustrialEngineering, McCauleyjoinedtheUniversityof CentralFloridaIndustrialEngineering facultyandlaunchedherown engineeringbusinesswithinthenext twoyears.Shefindsengineeringtobe afulfillingprofessionbecauseit involvesproblem-solvingandmaking adirectimpactonpeople’slives. Specifically,herworkinoccupational designandsoftwareproduct developmenthashelpedtoimprove accesstoinformationandultimately enhancethequalityoflifeformany individuals.

OvercomingChallengesand BuildingNetworks

McCauley’sjourneyinacademiaand entrepreneurshipwaschallenging.Asa womanofcolorinengineering,she facedtheobstacleofnothavingaccess toastrongnetwork.However,shewas determinedtoovercomethischallenge andovertheyears,builtagreatsupport systembyseekingmentorsand participatinginprofessionalsocieties andtechnicalconferences.

Despiteherhurdles,McCauleyworked tirelesslytobuildherreputationasa researcheranddevelopher entrepreneurialskills.Hereffortspaid off,andshebecameanationally recognizedengineeringfaculty memberattheUniversityofCentral Floridawhilelaunchingasuccessful

engineeringbusiness.

ImpressiveCareer

McCauley’sacademiccareerbegan withearningabachelor’s,master’s, anddoctoraldegreeinindustrial engineering.Thensheremainedfor27 yearsattheUniversityofCentral Floridafaculty.Duringthistime, McCauley’sacademicactivities includedservingasaMartinLuther King,Jr.VisitingAssociateProfessor ofAeronauticsandAstronauticsat MIT,AFulbrightScholarworkingin NewZealand,aJeffersonScience FellowwiththeUSDepartmentof State,andaNationalScience FoundationI-CorpsProgramDirector. In2020,McCauleyjoinedWilson CollegeofTextilesastheAssociate DeanofAcademicPrograms, Diversity,Equity,andInclusion.She remainspassionateaboutacademiaand itsimpactonthefuturethrough workingwithstudents,conducting impactfulresearch,anddisseminating findingsglobally.

McCauley’sentrepreneurialjourney beganin1995whenshestarted consulting.ShelaterlaunchedTech Solutions,Inc.in1999,whichfocused ongovernmentcontractingandgrewto about$1millionayearinrevenuewith officesinNewMexicoandFlorida. McCauleyfoundsatisfactionin supportingagencieslikeNASAandthe DepartmentofDefenseasacontractor butalsocommittedtofocusingon establishingintellectualpropertyfor futureenterprises. Hercompanyhas developednumeroussoftware solutionsforfederalagenciesand governmentcontractors,including SimSeries,whichisasuiteof simulationtoolsdesignedtosupport theArmyCorpsofEngineersin respondingtohigh-consequence disasters. Sheisparticularlyproudof theengineeringresearchthatTech SolutionsdidfortheDepartmentof

Defensesupportingtheoperationaltest andevaluationofmilitarysystems. TheworkherteamdidontheJoint BiologicalPointDetectionSystem, technologyusedtodeterminethe presenceofbiologicalagents,was instrumentalinthissystembeing availabletobedeployedtoprotectthe Pentagonafterthe9-11attackon America.

T-STEMResearchandExpert WitnessServices

In2013,McCauleyfoundedT-STEM ResearchandExpertWitnessServices toprovidehigh-quality,research-based expertwitnessservicestolegalfirms, businesses,andotherorganizations. Thecompanyspecializesin biomechanics,ergonomics,product liability, occupationalsafety,andsafe productdesign.Additionally,T-STEM isactivelydevelopingsoftware productstoprovidesolutionsthat supportinnovatorsandresearchers. FounderMcCauleyhasapassionfor innovation,engineering,andsharing thepowerofthesefieldstoimpact societypositively.Herexpertisehas ledtoregularinvitationstooffer keynoteaddressesonleadership, innovation,andT-STEMtopics.

OvercomingChallenges

T-STEMfacedasignificantchallenge whenitstarted.Thecompanyneeded tocreateabusinessmodelthatcould provideinstantrevenuethroughits servicebusinesswhileallocatingsome ofitsresourcestowardtheresearch sidetobuildlong-termrevenue throughintellectualproperty acquisition.

Totacklethischallenge,thecompany createdadynamicbusinessplanthat allowedforcarefullydelegating resourcestosupportbothsidesofthe business.Thefoundationofthe businessmodelremainedthesame,

focusingonprovidinghigh-qualityservicesandinnovationsthat adapttochangingopportunitiesandresources.

Despitetheinitialchallenges,T-STEMResearchandExpert WitnessServicessuccessfullycreatedabalancedbusinessmodel thatallowedittothriveintheshortandlongterm.Thecompany haspositioneditselfforsustainedgrowthandsuccessbyproviding expertwitnessserviceswhileinvestinginresearchandintellectual propertycreation.

MakingaPositiveImpact

ThevisionofT-STEMiscenteredonprovidingtop-tierresearchbasedexpertwitnesssupportthatpositivelyimpactsitsclients’ lives.Thecompanybelievesthatexpertwitnesssupportisof utmostimportance,asitdirectlyinfluencestheoutcomeofalegal

casewithitstechnicalexpertiseand high-qualitysupport.

TheexpertsatT-STEMarepassionate abouttheirwork,astheyareawareof theuniqueopportunitytoapplyscience toreal-worldsituationsandexplain complexdetailsclearlyandconcisely. Bydoingso,theycanpositively impactthelivesofindividualsand theirfamiliesandevenfuture generations.

Moreover,theapplicationsofscience inlegalcasescanleadtochangesin workplacepractices,occupational safety,productdesign,andworkplace layout.T-STEMrecognizesthe significanceoftheseapplicationsand strivestoprovidethebestpossible supporttoitsclientstoensurethat justiceisservedandpositivechangeis made.

Today,thecompanyboastsabroad clientbaseinthelegalandcorporate sectors,whichhasbeeninstrumentalin itsgrowthandsuccess.Inadditionto providingexpertwitnesssupport,TSTEMhasbeenaggressivelypursuing federalfundingtosupportthe developmentofinnovativesoftware andhumanengineering-related solutions.

SteadyGrowthandEmphasison Innovation

McCauleyhastakenadeliberateand controlledapproachtogrowingthe business.Shehassteadilygrownthe company’sclientelebaseandservices despitemaintainingafull-time academicposition.Asthebusiness grows,McCauleyplanstoexpandthe T-STEMteamtosupportthe organization’sleadership.Shealso envisionsfurtheringthecompany’s servicesbyplacingmoreemphasison researchandinnovation.Thebusiness modelofT-STEMisdesignedtoadapt andevolve.McCauleyseesashiftin

thefuturewherethecompanywill emphasizetheresearchandproduct developmentsideofthebusinesswhile maintainingitscommitmentto providinghigh-qualityexpertwitness support.

McCauleybelievesthecompany’s successoverthepastdecadecanbe attributedtothehighqualityofits expertwitnessservicesandimpactful research.Thecompanyhasbuilta loyalcustomerbasethroughreferrals andrepeatclients,whichspeakstothe qualityofworkdonebyMcCauleyand herteam.Thecompanytakespridein providingexpertwitnesssupportthat directlyimpactstheoutcomeoflegal cases,anditsresearchhasthepotential tomakeadifferenceinareassuchas workplacesafety,productdesign,and occupationalpractices.

EntrepreneurshipPostPandemic

McCauleybelievesthatthepandemic haschangedthelandscapeof entrepreneurship,makingitmore accessiblethroughtechnology.She notesthathercompanynowhasclients fromfurtherawayduetotheuseof technologyforcommunication.She hopesthistrendwillcontinue, especiallyasaccesstoentrepreneurial andinnovationresourceshas historicallybeenchallengingfor womenandminoritiesinSTEM. McCauleyalsoseesincreasedaccessto STEMeducationduetotechnology post-pandemicandisoptimisticthat thiswillcontinue.

TheEngineeringProblem-Solving Approach

McCauleycreditshereducationasan engineerforshapingherapproachto problem-solving.Fromtheonsetofher engineeringtraining,shelearnedthe importanceoftheEngineeringProblem SolvingApproach,whichshe discoveredappliednotjustto

engineeringbuttoallaspectsoflife.

McCauleynotesthateveryday,asan academicleaderandentrepreneur,she faceschallengesthatrequiresolutions. Whetherit’sahumanresourceissueor atechnicalproblem,makingdecisions, gatheringinformation,andapplying resourcestosolveproblemsisessential forsuccessinanyenterprise.Her engineeringbackgroundprovidesa solidfoundationfortacklingthese issues.

Throughherexperiences,McCauley haslearnedthatproblem-solvingisnot limitedtocreatingsolutionsto technicalissuesbutalsoextendsto developinginnovativeideasthat addresstheneedsandwantsofsociety. Herengineeringbackgroundhasgiven hertheskillsandknowledgeneededto overcomeobstaclesandfindcreative solutionstoproblemsinherpersonal andprofessionallife.

PersonalExperiencesand Entrepreneurship

McCauleybelievespersonal experiencesarevitalinshapingan entrepreneur’smindset.Her experienceshavetaughtherthe importanceofresilience,optimism, andmeaningfulrelationships. McCauleyunderstandsthatpeople prefertodobusinesswiththosewho arekindandgenuinelycareabout them,aswellasthosewhocanhelp solvetheirproblems.Thesearethe samequalitiesthatarevaluedina friend.Sheappliesthelessonsfromher personalexperiencestoher professionallifeandbelievesthey directlyinfluenceherapproachto entrepreneurship.

StrategicMindset&Professional Development

Whenaskedaboutadviceshewould giveheryoungerself,McCauley reacts,“Avoidcomparingyourselfto

Cover Story

othersanddreamyourbiggestdream everyday-nomatterwhatchallenges comeyourway”Shealso emphasizestheimportanceofhaving astrategicmindsetforpersonaland businessgoalstostayoncourseand achieveone’svision.McCauley believesthatasanentrepreneur, innovator,andleader,itisessential tofocusonrunningone’sracerather thangettingsidetrackedbythe successofothers.Bymaintaininga clearsenseofpurposeanddirection, shebelievesthatindividualscan avoidcomparingthemselvesor competingwithothers. Ahealthier, happierandmoreproductive approachistoremaindedicatedto theirgoalswhilemaintaininga strategicandpurposedfocused mindset. Thisalsoleadstoaresilient andhopefulapproachtocareerand life.McCauleyalsobelievesthat everydayshebeanopportunityto dreambiggerandpursueourhighest idealsandthatallthingsarepossible ifsomeoneiswillingtogrow,work, believe,andpersist.

McCauleycreditsoneofher mentors,Dr.HowardAdams,with givinghersomeofthebestadvice shehaseverreceived.Dr Adams emphasizedtheimportanceof investinginoneselffroma professionaldevelopment perspective,andMcCauleyhastaken thisadvicetoheartthroughouther career.Sherecognizesthatpersonal growthanddevelopmentareas importantasgrowingabusinessor supportinganacademicunit.

AlthoughMcCauleyacknowledges thatshehasnotalwaysbeenas effective,sheemphasizesthevalue ofregularlyfocusingonprofessional developmentandencouragesothers todothesame.Forher,investingin oneselfiscrucialtoachieving successandstayingrelevantin today’sever-changingworld.

WinnersDon’tQuit

McCauleyfirmlybelievesinthepower ofhopeandperseverancein overcomingchallenges.Herlifestory, shefeels,wouldbeaptlytitled “WinnersDon’tQuit-TheyRebound withHopeandResilience!”Raisedby anoptimisticmotherandadisciplined USArmydrillsergeantfather, McCauleyimbibedthevaluesofa disciplinedoptimistfromayoungage. Shehasalwaysbelievedthatwitha positiveattitude,hardwork,and persistence.Inherpersonaland professionalendeavors,McCauleyhas facednumerousobstacles. Nevertheless,herunyieldingspiritand unwaveringhopehaveallowedherto overcomethemwithflyingcolors. Throughherexperiences,shehas learnedthathavingapositiveoutlook andfaithinoneselfandahigherpower cantakeonefar.Sheandherhusband, JohnnieO.Michael,Sr.,arecommitted tomentoringandsharingtheir experienceswithfamily, friendsand thecommunitytoencourageeveryone topursueandachievetheirhighest ambitions.

Asanadvocateforwomen’s empowerment,McCauleyispassionate

aboutencouragingmorewomento publishbooks,particularlyinleadership, innovation,andSTEM.In2019,shewas approachedbyCRCPress,adivisionof TaylorandFrancis,toleadanew initiativecalled“WomenofSTEM: InnovationandLeadershipSeries.”This seriesaimstoprovideaplatformfor womentopublisheditedbooksand monographsonnovelSTEMand leadershiptopics,therebydisseminating knowledgeandexpertiseandpavingthe wayforfuturegenerationsofwomenin STEM.McCauleybelievesthatby supportingthesewomenandgivingthem therecognitiontheydeserve.

FuturePlans

McCauleyplanstocontinueherdualrole asanacademicleaderandinnovative entrepreneur.Shefindsbothroles fulfillingandbelievesacademicleaders withentrepreneurialskillscangreatly benefitSTEM(Science,technology, engineering,andmathematics) education.McCauleyisexcitedtobepart ofthecommunitythateducatesfuture leaderswhowillcreateinnovative solutions.Asanentrepreneur,sheenjoys translatingheracademicresearchinto usefulinnovationsandintendsto continuebuildinginnovativesolutions

thatpositivelyimpactthecommunity McCauleyisexcitedtosharethatshe willbejoiningWidenerUniversityas theDeanoftheSchoolofEngineering onJuly1,2023.

EncouragingAspiring Entrepreneurs

McCauleyencouragesindividualswho desiretobecomeentrepreneurstostop talkingaboutitandasNikesays “JUSTDOIT!”Taketheplunge!But thisplungeshouldbetakenwithaplan ofaction,awell-advisedstrategy,and readilyavailableresourcesaccording toMcCauley..Sheadvisesutilizing today’svastresourcestolauncha business,developideasandfund innovations.Accordingtoher,many universitiesofferaninnovation ecosystemconnectedtothe community,incubators,andotherstartupresourcesthatcanbeusefulfor aspiringentrepreneurs.McCauley suggestsgivingoneselfatimeline, connectingtoresources,settinggoals, andgoingforit.Withdetermination andperseverance,individualscanturn theirdreamsintoreality. Taking advantageofavailableresourcesand supportsystemscanbethekeyto successinthecompetitivebut rewardingworldofentrepreneurship.

“Havingastrategicmindsetfor personalandbusinessgoalsis importanttostayoncourseand achieveone’svision.”

- Pamela McCauley

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

STEPHANIE ATWOOD

Mission for Change

Inaworlddrivenbyinnovationand unwaveringdetermination,Stephanie Atwoodhasemergedasabeaconof inspirationforaspiringleaders.With herunwaveringvision,unwavering resolve,andunparalleledabilityto navigatethroughchallenges,Atwood hascarvedanicheforherselfinthe dynamiclandscapeofbusiness.

Asavisionaryentrepreneuranda trailblazerinherfield,shehas consistentlyshatteredglassceilings, pushingtheboundariesofwhatis possible.Hercommitmentto excellence,combinedwithherinnate abilitytomotivateandempower thosearoundher.CIOWomen Magazineisproudtointroduceher tooneoftheMostAdmiredWomen LeadersinBusiness–2023.

StephanieAtwood'sjourneyto becomingarespectedfigureinher fielddefiestraditionalexpectations. Herprofessionalbackgroundisfar fromcookie-cutter,devoidofthe conventionaltrajectoryofearning degreesoraccumulatingco-op experiences.Instead,Atwood's foundationrestsonherlived experiences,whichhaveplayeda significantroleinshapingher formidablecareer.

IAlthoughsheembarkedonher educationalpursuitslaterinlife,she initiallyexploredhumanservicesand correctionalservices,gaining valuablehands-onexperienceinthe field.Itwasduringthistimethat Atwoodrecognizedtheimportance ofcontinuinghereducationand venturedintoaseriesofcourses.She skillfullynavigatedablendofonline programsfromprestigious institutionssuchasHarvard, Stanford,andtheUniversityof Michigan.

Thisunconventionalapproach allowedhertodelveintointensive, yetconcisecertificateprograms, ultimatelyamplifyingherknowledge moreeffectivelythanatraditional degreepath.Alongsideherbusiness andmanagementcourses,Atwood pursuedherpassionforcounselling, undertakingarangeofstudiesin emotionalwell-being,psychotherapy approaches,andmore.

Balancingherthirstforknowledge withthedemandsofprofessionallife andpersonalcommitmentshasbeen aformidablechallenge. Nevertheless,Atwoodfirmly believesinstrikingabalancethat alignswithindividualgoals, emphasizingthesignificanceofboth professionaldevelopmentandlived experiences.

Herongoingdedicationtocultivating boundariesstandsoutasavital aspectofhergrowth,enablingherto channelherlivedexperiencesinto positivelyimpactingotherswithout compromisingherownwell-being.

AsAtwoodcontinuestoexplorethe realmsofbusiness,psychology,and frontlinework,sheexemplifiesa uniqueapproachtosuccessthat challengesconventionalnorms, inspiringotherstoforgetheirown paths.

ForgingaUniquePathtoSuccess

Atwood'sjourneytowardsherimpactful careerwasdeeplyinfluencedbyher formativeyears,markedbyadistinct lackofaconventionalchildhood.Even atayoungage,Atwoodpossesseda remarkablecapacityforempathy, effortlesslyplacingherselfintheshoes ofothersandintuitivelyunderstanding theiremotionsandexperiences.This exceptionalsensitivitysetherapart fromherpeers,makingitchallenging forhertofindherplaceamongthem.

EvenwithhercherishedBarbiedolls, Atwood'sempatheticnatureledherto considerhowthedollsmightfeelin variousscenarios,attunedtotheimpact ofexternalinfluencesonindividuals. Herempatheticnaturefueledadeep desiretohelpothersandinstilleda resolutebeliefinherownabilityto createmeaningfulchange.This profoundsenseofempathyandher earlyexperiencesshapedherconviction inherowncapabilitiesasahelperand nurturer

However,Atwood'spathwasnot withoutobstacles.Sheencountered significantchildhoodtraumathat disruptedherabilitytoembracea carefreechildhoodandunderminedher confidenceinherskillsandabilities. Hersurvivalinstinctkickedin, compellinghertoadaptandnavigate herenvironment,knowingexactlywhat sheneededtodotoendure.

Yet,whenshereachedanagewhere externalsupportandresourceswere crucial,theywerenotablyabsent. Instead,societyandevenfiguresof authority,liketeachers,reactedwith ignoranceandevenmockerytowards hertraumaresponses.Thelackof recognitionandunderstanding surroundingchildhoodtraumaandits effectswasdishearteningforAtwood, highlightingadireneedforeducation andawarenessintheseareas.

TURNINGADVERSITY INTOOPPORTUNITY

Drivenbyherpersonalexperiencesandthe realizationthatthesupportandresourcesshesought weresorelylacking,Atwoodresolvedtomakea difference.Sherecognizedthepressingneedfor authenticconversationsandsurvivor-focused approachestoaddressingissuessuchaschildhood traumaandsexualassault.

Sheadds,“Itwasthisrealizationthatpushedmeto establishElevateHer,anorganizationaimedat bridgingthegapsinawarenessandeducationwithin hercommunity.Theneedtofillthevoidsand empowersurvivorsexemplifiedturningpersonal adversityintoopportunitiesfortransformationand growth.”

Atwood'sextraordinaryjourneyfromayoung empathtoacompassionateadvocatestandsasa testamenttothepowerofresilienceandthe potentialforchange.Asanempatheticleaderand visionary,shecontinuestocreatelastingimpact, fuelinggenuineconversations,andoffering survivor-centredapproachesthatpavethewayfor healingandgrowth.

DefyingExpectations

Atwood'slifestoryembodies resilienceandtriumphinthefaceof adversity.Ifherexperienceswere capturedinabook,itwouldbeatale reminiscentof"TheLittleEngine ThatCould"or"Takealookatme now."

Despiteenduringchildhoodtrauma, abuse,andrelentlessbullying throughoutherschoolyears,Atwood refusedtointernalizethenegative beliefsthrustuponher.Countless individuals,includingteachers, parents,andsocietyatlarge,toldher shewouldneveramounttoanything. However,shesteadfastlyheldonto thebeliefthatshehadthepowerto provethemwrong.

Thoughtheexacttitleofherstory eludesheratthismoment,itsessence wouldrevolvearoundthethemeof defyinglimitationsandsurpassing expectations.Sheadds,“Iknewdeep withinmybeingthatIpossessedthe capacitytoachievegreatness,not merelyasameanstoproveothers wrong,butbecauseIgenuinely believedinmyownpotential.”

Thisembodiestheindomitablespirit ofasmall-towngirlwhorefusedto bedefinedbythenegativelabels thrustuponher.Throughresilience, self-belief,andanunyielding determinationtoovercomeadversity, sheemergedasasymbolof inspirationandtriumph.

AdvicetoHerYoungerSelf

Atwoodrecallsmomentsofselfdoubtandconsidersgivingup,but sheknewthatdedicatingherselfto schoolworkwashercoping mechanismandmotivationtoprove everyonewrong.Shewouldremind herselftokeepgoing,assuringthat hereffortswouldpayoff.

“Truebeautyisnotdefinedby externalappearancebutbyinner qualities.”

Atwoodacknowledgesthatsheis notanuglypersonandencourages heryoungerselftoembracea broaderdefinitionofbeauty. Throughherreflections,sheoffers insightsintoresilience,self-belief, andself-perception,aimingto inspireothersontheirownjourneys ofgrowthandself-acceptance.

Whensheassumedleadership positions,Atwoodhadabeliefin herowncapabilities,andher effectivenessasaleaderwasoften reinforcedbyothers.However,one particularpieceofadvicehada profoundimpactonAtwood's understandingofleadership.She learnedthatbeingagoodleaderdid notmeanallowingpeopletowalk alloverher

LeadershipRevelation

Aninsightfromherownreflections promptedaparadigmshift, revealingthattheroleofaboss encompassestrueleadership qualities.WhileAtwoodexcelledin upliftingheremployees,helping themharnesstheirpotential,and utilizingastrength-basedapproach, shealsorealizedthatshewas sacrificingherownwell-beingby permittingotherstotakeadvantage ofher.

Atwoodreflects,“Thisrealization ledmetorecognizetheimportance ofstrikingadelicatebalance.I discoveredthateffectiveleadership entailssettingclearboundariesand havingtheconfidencetoenforce them.Understandingthatbeinga goodleadermeanshavingrobust boundariesbecameapivotal realization,anditremainsa fundamentalprincipleforme.”

Herleadershipjourneyexemplifies thesignificanceofestablishingand maintainingboundariesasaleader Throughherexperiences,shehas cometounderstandthattrue leadershipinvolvesnotonly empoweringothersbutalso safeguardingone'sownwell-being.

Byembracingthislesson,Atwood hascultivatedaleadershipstyle thatcombinesupliftmentand supportwithafirmsenseof personalboundaries.Herstory servesasatestamenttothe transformativepoweroffinding balanceandconfidentlyasserting boundariesinthepursuitof effectiveleadership.

AdaptingandThriving

Thepost-pandemiclandscapehas usheredinasignificantshiftinthe worldofentrepreneurship,a transformationthatAtwoodkeenly observes.Theemergenceofonline businessesandthevirtualizationof companieshavereshapedthe entrepreneuriallandscape, revolutionizingthewaybusinesses growandthrive.

MeetingsforAtwood's organization,ElevateHer, predominantlyoccurinthevirtual realm,reflectingthebroadertrend towardsanonlineera.The pandemichasnotonlyaccelerated theadoptionofvirtualplatforms buthasalsodemocratized entrepreneurship,makingitmore accessibleforindividualsto embarkontheirentrepreneurial journeys.

Thebarrierstoentryhavebeen lowered,enablingaspiring entrepreneurstoestablishtheir ventureswithgreaterease.Asthe entrepreneurialecosystemadapts andembracesvirtualization,the

True beauty is not dened by external appearance but by inner qualities.

post-pandemiceraservesasacatalyst forinnovation,providingfertileground fornewideasandventurestoflourish inanincreasinglyinterconnected world.

PioneeringChangeintheNon-Profit Industry

Atwood'srelentlessdriveandpassion forcreatinganimpacthavepropelled herforward.Throughdiverseroleslike women'ssupportworker,andassistant executivedirector,Atwoodgathered theexperiencesthatculminatedinthe establishmentofElevateHerin2018.

Herearlyyearsweremarkedbyan invigoratinghustle,pushingherto forgeahead.Eachrolesheembraced shapedherjourneyandpreparedher forentrepreneurship.Sheadds, “Enteringthenon-profitsectorata youngagepresentedunique challenges,witholderindividuals dominatingleadershippositions.”

Raisingawarenessandgarnering supportprovedtobeanongoing struggle.Overcomingtheobstacles, Atwoodtirelesslyconveyedthe organization'smissionandimpactto thecommunity.Despiteage-related hurdles,sheremainedresolute, prioritizingthegrowthofElevateHer

Securingfundingemergedasa formidablechallenge.Asexecutive director,Atwoodrecognizeditscrucial roleinprovidingcommunityservices andsupportingherstaff.With unwaveringdedication,shepursued fundingopportunities,formedstrategic partnerships,andcraftedcompelling grantproposals.Writingfunding proposalsforherownpositionadded furtherpressure,illustratingthe realitiesfacedbynon-profitleaders.

ARemarkableTransformation

Atwoodreflectsontherapidandsteep trajectoryofgrowththather

organizationhasexperienced.From initiallyworkingtirelesslytoestablish theirname,theyhavenowachieved remarkablemilestones,including federalfundingandasignificant partnershipwiththeElizabethFry SocietyfortheirGATEtraffickingand exploitationprogram.

Thetransformationseemedtooccur overnight,initiallyoverwhelming Atwood.However,asshegained controloverthegrowthandlearnedto navigatethechallengesthat accompaniedit,shefoundherselfable tolookbackwithasenseof accomplishment.

Therealizationthatshehadbeendoing somethingrightandwitnessingher10yeardreamsunfoldinjusttwoyears broughtasmiletoherface.Whilethe acceleratedgrowthbroughtitsshareof growingpains,italsopresented valuableopportunitiesforlearningand development.

“I’mjustsoexcitedforwhatthefuture hasinstoreforElevateHer,butalso whatElevateHerhasinstoreforthe future.”

AmbitionsUnveiled

Atwoodisrenownedforher meticulousplanningandorganized approachtolife.Shecraftsdaily, monthly,andyearlyplans,fullyaware thatunforeseencircumstancesoften disrupteventhemostwell-laidplans. Sheacknowledgesthatexternalfactors willinevitablyinfluenceherplans, requiringadjustmentsalongtheway Hercommitmenttotheexpansionof partnershipsremainsindisputable.Her envisionsextendingElevateHer's servicesthroughoutCanada, particularlyaddressingthepressing needforhousingintheindustry.Her ultimateaspirationistoempower individualswhoseeksupportfrom ElevateHer,enablingthemtobecome

programleaders,managers,oreven directorsinvariousofficesacrossthe country

Theseambitiousplansalignwith Stephanie'spersonalgoals,which includeindulginginherpassionfor travelandcherishingqualitytimewith herbelovedChihuahuas.Additionally, sheharboursdreamsofestablishinga personalhobbyfirmand,perhaps, experiencingtheserenebeautyof Tahitiforaperiod.

Wordofthewise

Beauthenticwithboundaries.Ifyou areauthenticintheworkthatyou’re doing,thenyou’recreatingsomething thatisareflectionofyourself,your values,yourbeliefs,andyourgrowth.

Ifindasanentrepreneur,it’ssoeasyto beinfluencedbyothers.I’mnotsaying tonotbeinfluencedornottoaccept advicefromothers,butknowingwhat yourboundariesandlimitsare,and knowingthatwhateverapproachyou take,it’sstillanauthenticpartofyou.

Anotherwordofadvicethatkindof goeshand-in-handwiththatisIfeel like,alotofthetimes,we’remadeto believethatweneedtobe,act,ordo certainthingstofitasocietalmandate andIthinkit’simportantthatwecan stepoutofthatrole;thatwecanthink outsideofthebox,expandourminds, takealeapoffaith,takearisk,andgo forit.

7 SEO

STRATEGIES TO SCALE YOUR CREATIVE BUSINESS

Searchengineoptimization,

sometimesknownasSEO StrategiestoScaleYourCreative Business,isanessentialcomponentof keepingarobustpresenceonthe internet.UnderstandingSEObest practicesandusingthemtogetabetter rankinginsearchenginesisoneofthe mosteffectivewaystoboostthe performanceofyourcompanyand attractmorecustomersintoday’s increasinglydigitalenvironment.

Hereare7SEOStrategiestoScale YourCreativeBusiness:

1.ConsiderConductingaStudyon YourDemographic

Knowingjusthowtoappealtoyour targetmarketisoneoftheessential methodstobroadenyourreach.Thisis oneofthekeytechniques.This requireshavingagraspofthelanguage thatisspokeninthemarketSEO StrategiestoScaleYourCreative Business.

High-rankingwebsitestakeuseof keywords.Peoplesearchforagoodor serviceusingcertainwordsand phrasesthatarereferredtoas keywords.Carryoutsomestudieson keywordstofindoutwhichonesare usedthemostofteninyourregion.

2.MakeYourSiteMobileFriendly

Whenitcomestosearchengine rankings,awebsitethatisuser-friendly onmobiledevicesismorelikelytoget ahigherpagepositionthanonethatis not.Thismightbeasstraightforward asselectingaresponsiveplatform insidethewebsitebuilderthatyouare using.Simplymakesurethatthe functionalitydoesnotdifferbetween thedesktopandmobileversionsof yoursite.

SEOStrategiestoScaleYourCreative Business

StudyonYourDemographic

PPCCampaignManagement

3.Backlinks

Whenitcomestohowhighlyyourank insearchresults,backlinksplaya significantrole.Reachingouttoother websitesthatprovidecontentand askingthemtolinktoyourworkisan effectivestrategyforaccomplishing thisgoal.Youmightalsogooutto websitesthatincludeinformationthat isnolongerrelevantandofferto replaceitwithyourcontentonthose websitesSEOStrategiestoScaleYour CreativeBusiness.

Yourwebsite’sperformanceislikelyto improveifsearchenginesdiscoverthat otherwebsitesareconnectingtothe materialthatyouhaveposted.Unless youalreadyhavelinkswithalarge numberofhigh-trafficwebsites, implementingthismethodwon’tbethe simplestthingyou’veeverdone. Despitethis,itisstillsomethingthat oughttobeattempted.

4.PPCCampaignManagement

Itishighlyrecommendedthatyougive employingaPPCmarketingfirmto handleyourpay-per-clickcampaigns seriousconsiderationifyouhavethe financialresourcestodoSEO StrategiestoScaleYourCreative Business.PPC(pay-per-click) advertisingrequiresbusinessestopaya feeeachtimeauserclicksononeof theironlineadvertisements.

Whenitcomestoincreasingthe numberofpeoplewhovisityour website,workingwithamarketingfirm mayhelpyoumakethemostof serviceslikeGoogleAdWordsand Bingadvertisements.Thesecampaigns maybekeptorganizedbyamarketing firm,andthedatatheyprovidecanbe analyzedtodevelopevenmore effectivemarketingstrategiesforthe

future.

5.DevelopContentThatIsMore Targeted

Thereisawidevarietyoftacticsthat mayassistyouinclimbinghigherin thesearchenginerankings; nevertheless,noneofthemareas effectiveaswebsitesthatprovidetheir customerbasewithmaterialthatis specificandin-depth.You’llhavea greaterchanceofrankingonsearch enginesifyoudevelophigh-quality contentandgiveSEOStrategiesto ScaleYourCreativeBusinesssome considerationintheproductionofthat material.

SearchenginessuchasGooglecan determinewhetheranindividualis onlyattemptingtogametheranking systemfortheirbenefit.Instead,you shouldconcentrateonproducing contentthatisbothvaluableand appealingtoyouraudience.

6.InternalLinking

Yourwebsitemustbeuser-friendly, whichmeansthatallofthepages shouldbewell-organizedandsimpleto navigate.Includinginternallinkson yourwebsiteisonestrategyyoucan usetoboostthenumberofpeople seeingeachpageonyoursiteSEO StrategiestoScaleYourCreative Business.Forinstance,ifyouwanta visitortoberedirectedfromthehome pagetothecontactpage,youmight includealinkonthehomepagethat reads“clickhere.”Whenthenumber ofvisitsacrossdifferentpagesonyour websiteisdistributedevenly,it demonstratestosearchenginesthatthe materialyouareshowingisofhigh quality

7.MakeUseOfAnchorText

Anchortextisthetextthatmaybe clickedonandservesthefunctionofa link.Usinganchortextisa

straightforwardSEOtacticthat,when usedcorrectly,hasthepotentialtohave asignificantimpactonSEOStrategies toScaleYourCreativeBusiness.When readersseelengthylinks,theyoften navigateawayfromthecontentor perhapsgiveupreadingitentirely Anchortextgivestheimpressionthat yourmaterialismoresmoothandmore orderedthanitis.Thisenhancesthe

userexperienceandreducesthe likelihoodthatyourcustomerbasewill misstheessenceoftheinformation youprovide.

Conclusion

Ifyouputtheprecedingseven suggestionsintoaction,youwill positionyourselftogetahighranking onsearchengines.