Empowering Stories of Female Trailblazers in Law - 2023 | CIO Women Magazine by CIO Women Magazine

Magazine

2023 C o omen

STORIES OF FEMALE TRAILBLAZERS IN LAW

EMPOWERING

Why Harbour Bridge in Sydney is Australia’s Hot Tourist Destination? Pg. 30

How is Shirley Jackson’s writing slowly getting the deserved Recognition? Pg. 12 Pg. 40

The Impact of Personalization on Customer Engagement

| OCTOBER | 2023

PLUMMER

Heidi

Bock & Plummer, Attorneys at Law.

Co-Founder

Helping Clients Attain

JUSTICE IN THE WORLD

C o omen Magazine

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Dear readers, It makes us immensely happy to welcome you to our latest edition “Empowering Stories of Female Trailblazers in Law-2023” where we proudly present to you a compelling collection of stories that shine a spotlight on the incredible women who are redefining the field of law. In this special issue, we celebrate the exceptional achievements and enduring legacy of women who have made their mark in a profession historically dominated by men. The legal world has long been characterized by its complexities and challenges, and yet, the remarkable women featured in this issue have demonstrated determination, resilience, and a profound commitment to justice. Their stories exemplify not only their personal triumphs but also the impact they have had on the legal landscape. In this magazine issue, you will find tales of women who have shattered glass ceilings, broken down barriers, and forged new paths in the legal profession. They are judges who have presided over landmark cases, attorneys who have championed the rights of the marginalized, and legal scholars whose research has paved the way for new legal paradigms. These trailblazers have demonstrated that gender should never be a barrier to success in law; instead, it is an asset that enriches the field with diverse perspectives and innovative solutions. On the cover of this issue, we have featured Heidi Plummer (Co-founder of Bock & Plummer, Attorneys of Law). With an extensive two decades of legal practice, Ms. Plummer is a seasoned attorney who embodies passion and dedication in delivering exceptional service to her clients. Her commitment to excellence remains unwavering. Beyond her legal expertise, she actively contributes to her community through participation in various organizations. We hope you enjoy reading this issue!

Utkarsh D.

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30 40

Why Harbour Bridge in Sydney is Australia’s Hot Tourist Destination?

The Impact of Personalization on Customer Engagement

CONTENTS

How is Shirley Jackson’s writing slowly getting the deserved Recognition?

CONTENTS CONTENTS

Heidi Plummer

Slowly Geing The

CIO Women Magazine | 13

S Shirley Jackson is largely known for her hauntingly beautiful writings. Much like her literary work, Shirley’s personal life was riddled with twists and turns. Shirley was born in 1916 and brought up in Burlingame, California, in a two-story home located in the San Francisco suburbs. From a very young age, her love for writing was evident. Despite her mother Geraldine’s disapproval, writing was all she wanted to do in her free time. Geraldine’s parenting style was very conservative and Shirley’s rebellious nature clashed with it, giving birth to a toxic environment. Their contradictory nature was one of the reasons why her mother almost unapologetically preferred her son Barry over Shirley. Instances like these didn’t help their already sour mother-daughter relationship. To make things worse, her parents were hoping to keep an eye on her studies when she attended the close by the University of Rochester. But things didn’t go as planned, as Shirley wasn’t completely content at Rochester and took a year-long break from her studies.

After her time off she soon transferred to Syracuse University to pursue a bachelor’s degree in journalism. Things improved at Syracuse, and Shirley effectively progressed in her creative and social endeavors. Moreover, she also met her husbandto-be, Stanley Edgar Hyman. Her first story Janice was recognized and published by Syracuse and she was made the editor of their campus magazine.

received high praise and was called “A Perfect Novel” by her publisher Roger Straus. However, the publishing house called it a psychological horror story, and Jackson wasn’t happy about it.

Continuing the Writing Journey

Her ﬁfth novel was published in 1959, and it was called The Haunting of Hill House. The novel was based on a group of people participating in a paranormal study at a supposedly haunted mansion. The Haunting of Hill House remains one of her most celebrated works, which was also adapted into a movie called The Haunting. Renowned writer Stephen King described the novel as one of the most important novels of the 20th century.

More than ﬁve decades after her demise, Shirley’s writing still has a stronghold on modern readers. Her writing journey was made especially impressive by the way she simultaneously managed her parental duties and her writing career. To put things into perspective, when her ﬁrst novel The Road to Wall published in 1948, Shirley was a mother to four children.

Her biggest breakthrough, however, came when The New Yorker released her story, The Lottery. In reaction to the published story, the magazine received a record 300 letters that were mostly hateful. Despite public outrage, the story is considered one of the most inﬂuential stories of the 20th century. Jackson responded to the hateful reaction in the San Francisco Chronicle issue, and said: “Explaining just what I had hoped the story to say is very diﬃcult. I suppose I hoped, by setting a particularly brutal ancient rite in the present and in my own village, to shock the story’s readers with a graphic dramatization of the pointless violence and general inhumanity in their own lives.” Apart from The Lottery, Jackson also published several other writings, including novels like Hangsaman in 1951. Her 1954 novel The Bird’s Nest

Four years later, she published her novel The Sundial, which revolved around a wealthy family that was chosen to survive the Apocalypse. Going forward, she published two memoirs: Life among The Savages and Raising Demons.

Mid-Life Health Concerns Before her novel The Haunting Hill was published, Jackson suﬀered from a series of health issues, both physical and mental. That included chronic Asthma, Dizziness, Exhaustion, and fainting spells. At the time, therapy was working well to improve her mental health issues. As things continued to progress, she was again active in the writing ﬁeld and other activities in 1964, including rounds of speaking engagements at writers’ conferences. Despite these health troubles, she continued writing and publishing her works. One of her novels at the time, We Have Always Lived in the Castle, was deemed one of the “Ten Best Novels” of 1962 by Time Magazine. Furthermore, she also planned a new novel that deviated from her previous writing genres titled Come Along with Me in 1964.

Shirley Jackson Shirley Jackson Shirley Jackson

CIO Women Magazine | 15

Work Published After Her Demise Several of Shirley’s writings were published after her death. Her husband, Stanley Edgar, released her unfinished novel Come Along with Me in addition to 14 other short stories in 1968. It also included three lectures she gave at colleges and writers’ conferences in her last years. Years after she died in 1996, a crate containing Jackson’s unpublished stories was found in a barn behind her house. An amalgamation of some of these stories and other uncollected stories of hers was published in 1996, under the title Just an Ordinary Day. In 2015, a collection of her essays and stories titled Let Me Tell You was released. Later in 2020, her short story Adventure on a Bad Night was published in The Strand Magazine. Work under the Microscope Many renowned critics have highlighted the influence of Shirley’s work from the 20th century, especially in the genres closer to horror. The first-ever survey of Shirley’s work and life was published in 1975, by Lenemaja Friedman. It was called Shirley Jackson. Later in 1988, Judy Oppenheimer also covered Jackson’s life and career in Private Demons: The Life of Shirley Jackson. In addition, S.T. Joshi’s The Modern Weird Tale is a critical essay that showcases her work. A tribute to Shirley Shirley Jackson Awards were established in 2007 in recognition of her literary contributions. The awards are given in the horror and psychological suspense genres. Moreover, her hometown, North Bennington celebrates 27th June as Shirley Jackson Day, the date when “The Lottery” took place.

Shirley Jackson

In 1965 at just 48 years old, at her home in North Bennington, she passed away in her sleep following cardiac arrest.

Legacy and Impact on Society As a writer, Shirley Jackson always struggled to get the deserved attention. Even in her marital life, her husband was in the limelight, when Shirley was the one financially supporting both of their lifestyles. The world mostly recognizes her as a writer who wrote “The Lottery.” But her writing was much more nuanced than that. Many celebrated writers such as Stephen King, Jonathan Lethem, Joyce Carol Oates, and Neil Gaiman have praised and admired her writings, helping promote her work along the way. In the preface of Shirley’s posthumous anthology of her work, her husband mentions how she refused to be interviewed or to promote her work in any way. He says this was because she believed her books would speak for her clearly enough. A significant part of Shirley Jackson’s writings encapsulates her own challenges and the worries of American Women before the second-wave feminist movement. As a passionate writer, she had to strategically manage her personal life in such a way that it wouldn’t hinder her writing ambitions. Despite these barriers, Shirley Jackson broke through and remains one of the most influential writers who paved the path for future writers.

CIO Women Magazine | 17

COVER STORY

Heidi

PLUMMER Helping Clients Attain

JUSTICE IN THE WORLD Bock & Plummer, Attorneys at Law.

Co-Founder

CIO Women Magazine | 21

COVER STORY

n the world of law, as in many other fields, women have historically encountered barriers that limited their access to leadership roles and opportunities for advancement. However, the tide is changing, and a new generation of female trailblazers in law is reshaping the narrative, inspiring a wave of transformation and empowerment for women lawyers of tomorrow. These remarkable women are not only breaking down barriers but also laying the foundation for a more inclusive, diverse, and equitable legal profession. The influence of these female trailblazers extends far beyond their own accomplishments. Through their extraordinary achievements, they are sending a powerful message to aspiring women lawyers: that gender should never define one's capabilities or potential. By navigating complex legal landscapes, holding influential positions, and championing vital legal reforms, these trailblazers have proven that women have an essential role to play in shaping the future of law. One of the most impactful ways in which female trailblazers are empowering the women lawyers of tomorrow is by providing visible role models. Representation matters, and seeing women excel in senior legal positions or as partners in prestigious law firms serves as a beacon of possibility. As these trailblazers navigate intricate legal challenges and secure groundbreaking victories, they inspire young women to dream bigger and pursue careers in law without limitations.. In its latest magazine issue ‘Empowering Stories of Female Trailblazers in Law – 2023,’ CIO Women Magazine has featured the story of Heidi Plummer, a lawyer committed to bringing justice to her clients. Heidi Plummer- At the Helm, Leading with a Unique Approach Heidi Plummer is the Co-founder of Bock & Plummer, Attorneys at Law. Ms. Plummer was born and raised in Orange County, graduated cum laude as a member of the Dean’s honor roll from California State University, Long Beach (CSULB). Heidi graduated with honors and obtained her Juris Doctorate from Western State College of Law.

With extensive experience in probate, bankruptcy, and business law, Heidi has also assisted and litigated in nearly every aspect of law. With an extensive two decades of legal practice, Ms. Plummer is a seasoned attorney who embodies passion and dedication in delivering exceptional service to her clients. Her commitment to excellence remains unwavering. Beyond her legal expertise, she actively contributes to her community through participation in various organizations. In addition to handling law, Heidi also handles the administrative duties, ensuring that the office runs smoothly, and that the cases are running as planned. Throughout her journey, Heidi has been the recipient of several accolades and honors. She was the Secretary of Orange County Women Lawyers Foundation from 2021-2022. She is currently the Secretary of Orange County Women Lawyers Association and also the Chair of several committees. She is also the chair-elect for the Orange County Bar Association Solo/Small Firm Section. She has received many peer accolades such as Rising Star 2023, Top 100 Women Lawyers. The Pursuit of a Better Tomorrow“The law was not my choice. I have always wanted to be in a field that helped people.” Heidi initially started out in the mental health field, but soon found that the work she was doing was not fulfilling and meaningful. Fortunately, she later got a job opportunity in a small law firm which is where she discovered her passion for the law and helping others. “The biggest hurdle was going back to school after several decades and starting my career in the law at 40. It was a challenge to balance school, work and home life.” she adds. Sailing through ChallengesIn her journey of becoming a lawyer, Heidi has had experiences where she is often mistaken for either support staff, court reporter, or even an assistant. However, responding to situations like these,

“I'm dedicated to joining organizations that strongly believe in treating everyone equally and valuing diversity.”

CIO Women Magazine | 23

“The biggest hurdle was going back to school after several decades and starting my career in the law at 40. It was a challenge to balance school, work and home life.” she adds.

COVER STORY keeping in mind that the nature and culture of law is changing and the world is not there yet, has proved to be a key influencer behind her decisions. “I do not get angry or upset, instead I show patience and understanding and grace in providing information to those and correcting mistaken impressions.”She further adds. At Bock and Plummer Law, Heidi makes it a point to take in interns/externs from both the undergraduate and law schools. This ensures that the students get a true life experience in the legal profession. Further along the way, Heidi not only works with them on knowledge of the legal profession but also sponsors them at various networking functions and ensures that they make connections that will make them successful. Bock and Plummer- Attorneys at Law Bock and Plummer is a specialized civil litigation firm based in Southern California. The range of their services includesBusiness & Corporate Law Business Contracts and Analysis, Including: Trade Secrets, Indemnity Provisions, Employee Handbooks, and Intellectual Property Clauses Contracts, particularly contracts involving distributor arrangements or joint ventures, tend to be long, complicated, and full of “boilerplate.” Asking an attorney who does not specialize in litigation or liability analysis to review warranty or indemnity provisions is a recipe for disaster. Ÿ What if you agree to indemnify wrongful or negligent conduct by a third party? Ÿ What if you accidentally void your own insurance by mishandling subrogation, venue, jurisdiction, or choice-ofcounsel provisions? Ÿ How can you ensure that a non-disclosure agreement or confidentiality provision is appropriately drafted to take advantage of recent changes in California law? Ÿ Are you ensuring that employees cannot take inventions, client/customer lists, and proprietary information with them? The firm can also assist you with: Ÿ Corporate/Partnership Formation and Management (including Limited Liability Entities) Ÿ Corporate Governance and Regulatory Matters

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COVER STORY Probate (Will and Trust) Litigation Disputes over wills and trusts is one of the most grueling types of Litigation. Disputes often arise in the administration of estates, often when there are complex family dynamics and disagreements over the distribution of assets. These disputes arise not only from between beneficiaries, but between beneficiaries and trustees, or even third parties. A trustee’s management of trust assets could be challenged or the trust’s execution and terms may be challenged. This more often than not results in trust litigation. A trustee is held to a higher standard of accountability under the law. The trustee acts as fiduciary, he or she must put the interest of the trust and the beneficiaries ahead of his or her own interests. Trustees are placed under scrutiny by those persons who established the trust, beneficiaries, and the court. Ÿ Trust Claims often include: Ÿ Failure to distribute assets Ÿ Inadequate or irregular distributions of funds Ÿ Mismanagement of trust assets Ÿ Diversion of assets to the trustee Ÿ Questions regarding the validity of a trust due to undue influence or lack of capacity. Labor Law Unpaid Wages, Wrongful Termination, and Employer Misconduct Have you been cheated by your employer? Some of the common tactics of robbing hourly employees of pay include:

Ÿ Not paying overtime or doubletime. Ÿ Requiring you to pay for uniforms. Ÿ Requiring you to pay for items you break while on the job. Ÿ Deducting non-paying customers’ bills from your tips. Ÿ Requiring you to be “on-call,” or in the work area, during your meal or rest breaks even though you are “off the clock.” Ÿ Requiring you to be in a waiting area or perform tasks prior to actually being “on the clock.” Ÿ Requiring you to travel to and from company job sites without compensation. Ÿ Requiring that you have a vehicle for your job duties, but failing to pay you for the time traveling to and from work. Ÿ Not allowing you a break for meals. Ÿ Penalties for wrongfully withholding wages can be severe, including interest, exemplary damages, attorneys’ fees, and costs. General Civil Litigation Business Litigation, Breach of Contract, and Fraud The firm is devoted to helping small business owners, contractors, and customers in business disputes. Have you been cheated, defrauded, or misled? Contact us to discuss your options. Put A Strong, Determined Litigator To Work For You Bock & Plummer, Attorneys at law, know your time is valuable. That is why the team stresses efficiency throughout the process of resolving your disputes. The firm offers its clients:

Individual attention — When you retain Bock and Plummer, you receive the care, time and attention you deserve. A more cost-efficient model — The team, constantly seek ways to cut your costs while maintaining the high level of legal services you expect and deserve. Integrity — The firm’s trial attorneys provide you with straightforward, honest answers to all of your questions and ensure you fully understand the litigation process and what to expect as your case moves forward. The clients rely on the team to help them set realistic expectations. A focus on success — Bock & Plummer, Attorneys at Law, always has your best interest in mind. If protracted litigation is the only solution to achieve the proper outcome, the firm is ready. If settling your case early on will achieve the best result, the team will take the time to explain why it believes it is in your best interest to settle instead of engaging in lengthy litigation. Ensuring Gender Equality and Diversity in the Organization “I'm dedicated to joining organizations that strongly believe in treating everyone equally and valuing diversity.” Heidi not only supports these ideas, but also works to create opportunities within these groups. This means helping volunteers get involved, setting up ways for people to learn from experienced mentors, and helping build important connections from an early stage. “By doing this, I'm helping make workplaces fairer and open for everyone. I want to make sure that upcoming leaders have the chance to

learn and grow together, so they can make a positive impact in the future.”, she further adds. Heidi is also involved in Orange County’s Unity Bar, an organization promoting a Judicial Bench that is representative of the community. This organization works tirelessly from middle school education throughout the application process to become a judicial officer. Heidi’s Advice to the Young Entrepreneurs“Find mentors who offer valuable guidance and build a supportive network that empowers you. Progress is happening, but there's more to achieve. Recognizing this reality and staying positive amid challenges sets the stage for success. In growing professionally, mentors provide crucial wisdom. Their experience lights the way, enriching choices and navigating complexities. A supportive community is equally vital. Being part of a diverse, inclusive network instills confidence.

Despite strides in fairness at work, obstacles persist. Recognizing gaps is key for lasting change. A positive mindset in challenges paves the path for triumph. The journey is demanding, yet it's within these hurdles that growth opportunities arise. View challenges as catalysts for progress, not roadblocks. Overcoming hurdles breaks norms. Success demands endurance. With mentors, support, and resilience, you're equipped to thrive amid adversity. Seek guidance, nurture bonds, and keep a positive outlook. Mentor insights come from experience. A community of peers uplifts and unites. Remember, your eﬀorts, guided by mentors and supported by peers, drive progress. With dedication to positive change, you shape your path and contribute to a more inclusive professional world.”

CIO Women Magazine | 27

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HISTORY The Sydney Harbour Bridge is a steelarch bridge that is located in Australia and crosses Sydney Harbour (also known as Port Jackson). The bridge, which had its inaugural opening ceremony in 1932, is now used as the primary connector for public transportation between Sydney and its northern suburbs. Because it has a span of around 500 meters (1,650 feet), it is considered to be one of the longest steel-arch bridges in the world. Along its length, it is equipped with two pedestrian walkways, a highway, and four separate railway lines. In 1924, Bradfield was in charge of overseeing the beginning of the project. Because of the depth of Sydney Harbour's waters, it was impossible to employ temporary supports, therefore the steel arch was constructed from either side of the harbor. The two sides finally converged in the middle in the year 1930, and a grand ceremony was held to celebrate the bridge's official opening on March 19, 1932. CULTURAL SIGNIFICANCE The Sydney Harbour Bridge was designated as having exceptional national historic value by the Australian Heritage Council. Its building was a significant event in Australian history. Its inauguration in 1932 was essential in the building of contemporary Sydney and served as a focal point for national optimism throughout the Great Depression. The Harbour Bridge has become a lasting national landmark and has inspired many of Australia's leading artists. It is one of the world's most magnificent arch bridges. Although it does not have the world's longest arch span, its mass and load capacity are larger than those of other significant arch bridges, and

no other bridge in Australia equals to its technological importance. The bridge was the most expensive engineering feat in contemporary Australia, and although being over 80 years old, it has yet to meet its full capacity. The Sydney Harbour Bridge is especially notable for its affiliation with John Job Crew Bradfield, one of Australia's most illustrious civil, structural, and transport engineers, who produced the overall specifications and oversaw the whole project.

HOW TO REACH (MODES OF TRANSPORTATION)

LOCATION

Milsons Point Station

The Sydney Harbour Bridge in the country of Australia may be found at a latitude of -33.852222 and a longitude of 151.210556. The Sydney Harbour Bridge is located in Australia. From Sydney's Central Business District all the way up to the North Shore.

NEAREST FERRY STATION

By Train By Tram By Ferry Taxi Bus THE NEAREST AIRPORT Sydney Airport is the closest airport to the Sydney Harbour Bridge (SYD) NEAREST RAILWAY STATION

Ferry stations near Sydney Harbour Bridge in Sydney Kirribilli Wharf Milsons Point Wharf Jeﬀrey Street Wharf

NEAREST BUS LINE Bus lines to Sydney Harbour Bridge in Sydney Line Name - Direction Riverview to McMahons Point

254

291

269

Spit Junction to Milsons Point

589N

Broughton St, Milsons Pt to Manly Wharf

569N

325

324

McMahons Point to Milsons Point via North Sydney & Kirribilli

617N

Watsons Bay to Walsh Bay via Vaucluse Rd

Epping to McMahons Point

570N

Watsons Bay to Walsh Bay via Old South Head Rd

568N

Fitzroy St, Milsons Point to Balmoral

287

662W

150X

Denistone East to Milsons Point via St Leonards & North Sydney

286 Ryde to Milsons Point via St Leonards & North Sydney

230

154X

203

Manly to Milsons Point (Express Service)

Neutral Bay P

Fitzroy St, Milsons Point to Taronga Park Zoo

Dee Why to Milsons Point (Express Service)

Lane Cove

Castlecrag to North Sydney

Beauty Point to Milsons Point via Balmoral Height

229 Mosman Wharf to Milsons Point via North Sydney

228

East Lindﬁeld to Milsons Point via North Sydney

209

Clifton Gardens to Milsons Point

CIO Women Magazine | 33

NEAREST PLACE OF ACCOMODATION AND COST TO HARBOUR BRIDGE Four Seasons Hotel The Four Seasons Hotel Sydney is colorful and elegant, with magniﬁcent harbourfront views and a luxury day spa with special skincare and aromatherapy treatments. It is located in the historic Rocks neighborhood, only a short walk from the city's retail and commercial districts. The cost each night is $300 per night The Sebel Quay West Suites When you stay at The Sebel Quay West Suites Sydney, you can expect nothing but amazing hospitality, elegant accommodations, and exquisite service. Our 5-star hotel provides large apartment-style apartments with views of the renowned Sydney Harbour Bridge, Opera House, The Rocks, and Circular Quay. The Sebel Quay West Suites Sydney is suitable for short getaways, special events, and longterm vacations, and is located in the historic Rocks area, 12.4 kilometers

from Sydney Airport and the Ferry Terminal. Cost: $240 per night Hotel Kith Darling Harbour Hotel Kith Darling Harbour is a modern urban sanctuary. This boutique hotel has four small room types, including the Petite queen and Petite twin room series for travelers searching for a fashionable and comfortable place to bed after a long day out, as well as the Standard queen rooms and Queen with Balcony rooms for that more wiggle room. Cost: $230

has stylish, contemporary décor that captures the spirit of the stunning and distinctive harbor side position, with wonderfully framed views of Sydney's skyline. Cost: $500 per night MUST FOOD TO TRY OUT

XO Crispy Fried Dumpling (5) Scallop Steamed (2 pieces) Half shell scallop steamed with XO chilli and shallot soy sauce Quail with Salt and Pepper (2 pieces) Stir-Fry with Dried Chicken and Black Beans Black Bean Sauce with Fired Chicken Thigh Fillet (skin on) Mushroom with Seasonal Vegetables in Soy Sauce Vegetable Supreme Crown Towers Sydney Chops of Mandarin Pork Duck in Plum Sauce with Fried Pork Crown Towers Sydney is the gold Chops Tossed in Soy and Chinkiang standard in Australia's premium hotel sector, having received a Forbes award Black Vinegar for guest safety. Each accommodation Duckling Crispy with Sugar Cane and

CLIMBING DURING THE DAY IS ENJOYABLE.

Plum Sauce Fillet Pan Fried with Wasabi WasabiSlathered Steak Cube Stir Fried Salmon Cube with XO Chilli XO Chipotle Seafood Duck with Mushroom Soup and Dry Conpoy Seafood Beancurd Soup Soup with Hot and Sour Sauce Soup with Crabmeat and Sweet Corn

7. Admire the sunrise or sunset from the Harbour Bridge. THINGS NOT TO DO 1. Going on a stroll without a tour guide 2. Staying out late at night. 3. Attempting to enter the water. BEST TIME TO VISIT.

THINGS TO DO AND THINGS NOT TO DO. THINGS TO DO 1. Harbor Cruise with Lunch Buﬀet 2. Harbor Cruise with Premium 3Course Dinner 3. Open-Top Big Bus Hop-on Hop-oﬀ Tour 4. 3-Hour Catamaran Whale Watching Tour 5. Harbour E-Bike Tour Guided 6. CLIMB to the highest arch of the Harbour Bridge.

If you're considering a Bridge Climbing Adventure, you may be wondering when the optimum time to climb the Sydney Harbour Bridge is. The quick answer is that you can do so whenever you choose. What makes the Bridge so wonderful is that it provides a fantastic perspective of the city, the harbor, and its environs at all times of day. Climbs are held at dawn, noon, sunset, and at night. Each time of day has various features that make a Climb unique and well worth revisiting.

During the day, you can hear Sydney's hectic buzz, from ships sailing below to Sydneysiders going about their business. Views of the azure seas of Sydney Harbour, the Opera House, and the splendor of the Royal Botanic Gardens will be available as you rise. The Climngi team can also provide you with some fantastic photographs. CLIMBING AT NIGHT CAN PROVIDE A BEAUTIFUL NIGHT VIEW At night, Sydney comes alive with brilliant lights and a lively nightlife. In the evening, the BridgeClimb oﬀers lit 360-degree views of the city and its surrounds. CLIMBING AT DAWN The saying "the early bird gets the worm" accurately reﬂects morning climbing. Believe us when we suggest that getting up early to watch the dawn over Sydney Harbour is worthwhile.

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CLIMBING AT TWILIGHT The transformation of the day into the evening from the Summit is a spectacular sight that must be experienced to be appreciated. The beneﬁt of a twilight Climb is that you get the best of both worlds: Sydney during the day and Sydney at night. NEARBY PLACES Pylon Lookout The entrance to the Pylon Lookout and Museum, one of the top Sydney tourist sites, is located at the ﬁrst pylon. The Opera Bar Yes, this location allows you to kill two birds with one stone! The Opera Bar, which situated right opposite the Sydney Harbour Bridge, has one of the greatest views of the bridge. You may get up up and personal with the Sydney Opera House before relaxing with a drink and some harbour bridge shots.

Blues Point Reserve (McMahons Point) Blues Point Reserve at McMahons Point is a local favorite because it provides the ideal setting for a picnic with a view. We lived fairly near to this location and passed it on our way to the boat. Despite the fact that we saw it every day, it still astounded us. At low tide, a tiny beach emerges, allowing you to snap a photo square on (and you can even get someone in the frame to oﬀer perspective, as our niece graciously did above!). Cahill Expressway The Cahill Expressway is an excellent location for a nighttime photo of the Harbour Bridge, particularly if you happen to be in town during Vivid. You can obtain a view of the whole harbour, including the bridge and the Opera House. During Vivid, you may capture some incredible light trails, like our buddy Lee did with this photo. Observatory Hill Observatory Hill provides a spectacular view of the Harbour Bridge and The Rocks. There is a large grass

to relax on, which is ideal for a picnic and a terrific area to view the sunset (which happens in the opposite direction to the bridge but still adds lovely soft light to photos). It's also free to participate. AVAILABLE TOURS Big Bus Sydney and Bondi Hop-on Hop-off Tour A Sydney and Bondi Beach bus trip provides all of the advantages of a guided tour, such as hassle-free transportation and onboard audio commentary, while allowing you to explore the attractions at your own speed. Tickets are good for 24 or 48 hours, allowing you to jump on and off at sights such as Sydney Harbour, the Rocks, the Royal Botanic Garden, and Hyde Park, or just relax and enjoy the scenery from an open-top doubledecker bus. Sydney The Rocks Guided Walking Tour On this guided walking tour of Sydney's historic area, discover the

mysteries of Sydney's legacy. Your guide will lead you along shady laneways and cobbled courtyards where you'll discover some of Sydney's earliest buildings, including Cadman's Cottage, built in 1816, and the Garrison Church, built in the 1840s, with stunning views of Sydney Harbour and the Campbells Cove Wharves. Sydney Bike Tours This city bicycle trip allows you to see Sydney like a native, with four distinct itinerary choices. Allow your guide to handle the route and navigation while you enjoy the view, passing attractions like the Sydney Harbour Bridge and the Sydney Opera House. You can

choose a bike tour that ﬁts your schedule and budget by oﬀering a variety of tour lengths and focal points. Sydney Harbour High Tea Cruise Enjoy a leisurely afternoon sail around Sydney Harbour, complete with high tea treats and sparkling champagne. During this 1.5-hour picturesque viewing tour, you'll get great views of classic Sydney sites including the Sydney Opera House, Sydney Harbour Bridge, Fort Denison, and the city skyline. Upgrade to get a window sea with great views of the renowned gorgeous harbor city. Keep your camera available for amazing picture opportunities in every direction.

Sydney Harbour Top Deck Lunch Cruise Reserve a table for a 2-Course 1.5Hour or 3-Course 3-Hour lunch cruise in Sydney Harbour. As your boat glides down the river, you'll see iconic Sydney sights including the Sydney Opera House and the Sydney Harbour Bridge. Your seated dining experience includes dedicated service for your chosen two or three-course meal. As you take in the scenery, a variety of fresh seafood, pork, and veggie meals are oﬀered. Upgrade when making your reservation to ensure a window seat.

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Personalization gives a good experience to the customer. When instances of personalization are showcased on some brands’ social media account pages, they gain significant importance. In customer engagement, personalization plays a pivotal role. Sending push notifications as per the buyer’s behavior, designing the layout of the website based on the purchasing patterns, and providing maximum personalized experience are the agenda of the brand. It enhances customer engagement. Customer engagement is the base of any brand these days. Since the digital age has taken over, engaging the customer by crafting good content is a tact to initiate a sale. A personalized approach is adapted to make the customer feel valued. In this way, he may not purchase as soon as he sees the notification but may click and bounce. Even if the customer engagement rate is bouncy, he’ll keep getting ads or notifications in regard to the click. This increases customer engagement. Personalization creates an impact on Customer Engagement. Here’s how; 1. Customer retention During customer acquisition, customer engagement plays a crucial role. After a certain amount of time, the customer gets retained. The time in between is a crucial factor. If customer retention fails due to any reason, new and improved ways can be found to do damage control. When an e-commerce company personalizes its User Interface according to the customer’s previous order history, it enhances the experience for the user. He will be able to see the things he/she had ordered previously. It increases the bounce rate of the website and increases brand loyalty.

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2. Conscious purchase

5. Better UX for the customer

Customer engagement is the base of any brand to build these days. If it isn’t as needed, the revenue goes down substantially. For the customer to engage, the content of the website and the experience must be in accordance with the customer. He should feel familiar or recollect the last time he was on the website. Once the experience of being on the website is good for the customer, he makes a purchase again. Then it happens again the second time. The third time, the customer consciously comes onto the website and makes a purchase as the ﬁrst two experiences were hassle-free.

With a good user experience, the customer engagement rate will grow for sure. Good user experience means the operation of the website must be easy and uncomplicated. It is proven that after improving the UX of a website, the sales ﬁgures have improved drastically. As the design of the website is easy to use, the bounce rate decreases substantially. It increases page views and customers spend more time than before. As the engagement rate is higher, they can be tracked via analytics. It will help to improve their buying process more and more.

3. Customer feedback

6. Ethical constraints

The eﬀorts which you take for personalization should be directly aligned with the customer feedback. To collect feedback, you can go conduct surveys, go through online reviews, and send feedback forms directly and request the customer to ﬁll the same. To get customer engagement, asking for feedback from the customer is a good way. If not at the moment, the customer will surely check the website in his free time. If a particular customer is new to the website, they will surely check the website if they have good previous experience.

Privacy and transparency are the two main aspects where the ethnicity of the brand is proven. Data from the users is collected by brands in order to make a detailed study of buyer behavior. Consumers must also be made aware of the data being collected and used. This actually builds trust and helps the brand to create a positive image in the public eye. Users feel comfortable with their data being utilized for some research work. But, informing is important.

4. Personalization hacks

1. Brand meets customer expectations

Sending push notiﬁcations is a good way to increase customer engagement. Technology will also help to increase customer engagement. It includes making use of chatbots, virtual reality or augmented reality experiences that enhance customer interaction. It helps potential customers to improve ways to be in touch with the brand on a personal level. The push notiﬁcations use the name of the customer at times which creates a bond. Keeping track of page views in order to keep improving customer engagement will help.

Since covid happened, online consumers have started to expect a lot more personal experience. The pandemic infused more and more people to opt for online shopping due to the ease of it. There’s no hassle of stepping out of the house, so online shoppers have surged a lot in numbers.

Beneﬁts of customer engagement;

2. Customer satisfaction rate The customer satisfaction rate is at an all-time high. Due to personalized customer engagement, the overall shopping experience is more than

satisfactory for the user. He/she automatically comes again to the website or the app to shop. If the user comes to shop multiple times, the loyalty is won by the brand. Now it has to focus on the retention of the customer. 3. Boosts brand image A higher customer engagement will of course boost the brand’s image. When the user experience is increased, a lot of word-of-mouth takes place too. The brand comes in talks of people. It becomes the talk of the town. Till date, word-of-mouth is considered the best marketing tact. Conclusion: Customer engagement is the need of the hour, these days. No customer engagement means no revenue as the people aren’t aware of the brand. Customized customer layout, designing content as per buyer behavior, and push notifications is an add-ons to remind the customer about the brand. At the same time maintaining the privacy and transparency of the customer is important. Taking the help of Online Reputation Management (ORM) to be in the personal touch of the customer will benefit the brand. The customer and content both are the kings. If any of them face any obstacles, it directly affects the revenue, that’s it!

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