Enterprising Women of the Year

From Editor’ s Desk

Inthedecadestofollow,womenhavetimeandagainprovedwhytheirdecisionmattersthemostintheboard

room.Beitleadingagreatcompanytogreaterheights,oreventhesmalleststepasstartingasmallcompany andmakingitbiginthemarket;womeneverywherehaveproventobeabeacontoallthosegirlsoutthere dreamingofstartingabusiness,ofaskingforwhattheydeserveandsimplybeingtheambitiousselves.

ThisissueofCIOWomenMagazineofEnterprisingWomenoftheYearisatributetoallthosewomenouttherein theleadingrolesandtakingontheworldastheycan,oftakingovertheboardroomsandcrackingthetoughestof challenges.

Forthecoverstoryreadabout

Meetthewomanofthehour,AndreaMandelbaum,aninstrumentalpersonalitywhofoundedhercompanyMc LuhanConsultingin1996.

WithasheerpassionfortechnologyandAI,Andreabelievesthattechnologyisneithergoodnorbadandweas humansneedtodetermineitsusethroughourethics.Today,afterestablishinghercompanyfromscratch,she continuestobeonthelookoutforthenextamazingtechnology,andshebelievesAIwillopenincredible possibilities.

TobeagloballeaderinAItechnology,providingacutting-edgesolutionthatenablescompaniestomakeinformed decisionsandunlocktheirpotential.

McLuhanConsultingisaspecialistinArtificialIntelligence(AI),MachineLearning(ML),andImmersive solutions(VR/AR).ThecompanyprovidesarangeofservicestohelporganizationsleveragethepowerofAIand MLtoimprovetheiroperationsandincreasetheircompetitiveadvantage.ItsservicesincludeAI/MLstrategy development.

Enunciatingtheimportanceofinnovation,AmyGershkoffBolles(GlobalHeadofDigital&EmergingTechnology StrategyatLeviStrauss&Co)says,“It’sprudentfororganizationstotakeadisciplinedapproachtoinnovation, irrespectiveoftheeconomicclimate,thepandemic,ormacroeconomicfactors.Thisiswhatwe’vedoneatLS& Co.”AmyjoinedLS&CoinApril2022andshehasbeenavitalcoginthecompany’sunrivalledgrowthsince then.

Meetthewomanofthehour,Na'ilahAmaru.AnAdvocacyandPolicyStrategistwhohasseamlesslynavigatedthe broadpoliticallandscapefromlocalneighbourhoodstoCityHallandCapitolHill.Withawealthofexperienceof 20years,shehaslargelyservedwithinDemocraticpoliticsinbothliberalandconservativestates.

Na'ilahhasextensiveknowledgeabouthowtoeffectivelytransformideasintoaction,andactionintopolicy— specificallyintheareasofcommunityengagement,issuecampaigns,governmentrelations,coalition-building,civic leadershiptrainingandconsulting,andprogramevaluation.

“Always do right. It will gratify some people and astonish the rest.”

– Mark Twain, author

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PRNewsSection

TLGPresident&CEOTinoMantella

Recognizedas2023GeorgiaTitan100 forSecondConsecutiveYear

TitanCEOandheadlinesponsorWipfli LLParepleasedtoannounceTino Mantella,President&CEO,Turknett LeadershipGroup(TLG),asa2023 GeorgiaTitan100forthesecond consecutiveyear.TheTitan100 programrecognizesGeorgia’sTop100 CEO’s&C-levelexecutives.Theyare thearea’smostaccomplishedbusiness leadersintheirindustryusingcriteria thatincludesdemonstratingexceptional leadership,vision,andpassion. Collectivelythe2023GeorgiaTitan100 andtheircompaniesemployupwardsof 118,000individualsandgenerateover $36billioninannualrevenues.This year’shonoreeswillbepublishedina limited-editionTitan100bookand profiledexclusivelyonline.Theywillbe honoredatanawardsceremonyonApril 27th,2023andwillbegiventhe opportunitytointeractandconnect multipletimesthroughouttheyearwith theirfellowTitans.

“TheTitan100arechangingtheway thatbusinessisdoneinGeorgia.These preeminentleadershavebuilta distinguishedreputationthatis unrivaledandpreeminentintheirfield. WeproudlyrecognizetheTitan100for theireffortstoshapethefutureofthe Georgiabusinesscommunity Their achievementscreateaprofoundimpact thatmakesanextraordinarydifference fortheircustomersandclientsacross thenation.”saysJaimeZawmon, PresidentofTitanCEO.

TinoMantellajoinedTLGasPresident andCEOinOctoberof2018.Overthe courseofhiscareer,hehasledsomeof thenation’slargestnon-profit organizationsaswellasfor-profit companiesindiversifiedfieldssuchas humanandsocialservices,health,and technology

Underhisguidance,theTechnology AssociationofGeorgiaandtheYMCA ofMetropolitanChicagobecamethe largestinstitutionsoftheirkindin NorthAmerica.Histrackrecordof acceleratingimpactrelatedtothelives ofpeople,thecongruityofteams,and theeffectivenessoforganizationsis evidentinhisnationallyrecognized reputationofbeingaversatile, innovativeleader.Hiscurrentfocusis onseeingthatTLG’smissionof ‘spreadingleadershipcharacteraround theglobe’iscarriedouttoitsfullest extenttoimpactthegreatestnumberof peopleandleaders.

“Iamhonoredtoagainbeselectedasa Titan,”saysTino.“Myexperience participatinginthe2022programwas enrichingandrewarding.MostofallI appreciatedtheopportunitytomeet andlearnfromtheotherTitans.Ilook forwardtoengagingwiththeclassof ‘23’.”

TinowillbehonoredattheTitan100 awardseventonApril27th,2023at ZooAtlanta:SavannaHall.Oneofthe city’smosttreasuredhistoricbuildings, the1921buildinghasbeenrevitalized byZooAtlantaforitsnewlifetoday AshomeoftheAtlantaCycloramafor morethan90years,thebuildingis

famousforitsgrandscaleand neoclassicalarchitecture.Thisunique cocktail-styleawardseventwillgather 100TitansofIndustryandtheirguests foraneveningunlikeanythingthat existsintheGeorgiabusiness community

“Onbehalfofallthepartnersand associatesatWipfliwecongratulateall theTitan100winners.It’sanhonorto recognizethisdiversegroupofleaders intheAtlantacommunity We appreciatethelastingimpacteach leaderhasmade,andcontinuesto make,inbuildingorganizationsof significancebothinAtlantaand abroad.Youringenuityandcreativity havesetyouapart,andthehonorof beingseenasanindustryTitanis richlydeserved,”saysBillBoucher, PartneratWipfli.

AboutTurknettLeadershipGroup

TurknettLeadershipGroup(TLG)isa leadershipdevelopmentfirmlocatedin Atlanta,Georgia.FoundedbyBoband LynTurknettin1987,TLGhasbeen providingtimelyleadership developmentservicesfor35years.The TurknettLeadershipCharacterModel createsthefoundationforallTLG serviceofferings.TLGhasworked withthousandsofindividuals,teams, andcompaniestohelpthemunleash theirfullpotential.Tolearnmoreabout TurknettLeadershipGroupandhow wecanhelp,pleasevisit www.turknett.com.

C O N T

Andrea Mandelbaum

The Many First Women

A Woman of Choice, Composure, and Courageous Character

An Astute Leader with a Prudent Vision

Profile

Special Profile

Marilyn Monroe - The Heartbeat of Millions!

Harbour Bridge- The National Icon Of Australia!

Monuments

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite. NudeCalendar

CONTROVERSIES

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffort sheputinwasthedrivingforcebehind hermeteoricclimbtosuperstardom. "Shehadapassiontoimproveherself byreadingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood.

Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

MANDELBAUM ANDREA

An Epitome of Excellence and Exclusivity embodying the Essence of Women in Businesses and Technology

Mc Luhan Consulting | CEO

Meetthewomanofthehour, AndreaMandelbaum,an instrumentalpersonality whofoundedhercompanyMc LuhanConsultingin1996.

Withasheerpassionfortechnology andAI,Andreabelievesthat technologyisneithergoodnorbadand weashumansneedtodetermineitsuse throughourethics.Today,after establishinghercompanyfromscratch, shecontinuestobeonthelookoutfor thenextamazingtechnology,andshe believesAIwillopenincredible possibilities.

AboutMcLuhanConsulting

To develop and deploy innovative AI technologies that empower companies to make better decisions and improve their customer relationship.

To be a global leader in AI technology, providing a cutting-edge solution that enables companies to make informed decisions and unlock their potential.

McLuhanConsultingisaspecialistin ArtificialIntelligence(AI),Machine Learning(ML),andImmersive solutions(VR/AR).Thecompany providesarangeofservicestohelp organizationsleveragethepowerofAI andMLtoimprovetheiroperations andincreasetheircompetitive advantage.ItsservicesincludeAI/ML strategydevelopment.

ThecoreofferingofMcLuhan Consultingishelpingorganizations developanAIstrategythatistailored totheirspecificneedsincustomer servicesandsales.ItprovidesitsAI productswiththebesttechnologiesand approachestouseandhelps organizationsdeveloparoadmapfor implementation.

AChallengingandAdventurous Journey

Inherlong-spanningcareer,Andrea hasfacedmultiplechallenges.She

highlightsthetwomajorobstaclesshe facedinitially,thefirstisthe geopoliticaloneandtheotheris fightingtheage-oldnarrativeofbeing ayoungwomanintechnology

Ontheonehand,thecompanywasfirst setupinArgentinaandthenexpanded toallofLatinAmerica.Argentinaisan unstablecountryinpoliticaland economicterms.Everytimethe governmentmandatechanges,therules changeaswell,sothatforcesAndrea andhercompanytoalwayskeepup withthemovementstoreadjust themselvestothenewreality This stimulatescreativityandactivates resiliencealottoo.

Afterwithstandingmanyhurdles overall,Andreahassuccessfully upheldacompanyinArgentinafor25 yearswhichiscourageousinmany ways.Thishasboostedherconfidence andnowshestronglybelievesshecan replicatethesamejourneyinany country.Thatiswhatencouragedherto opennewmarketssuchasBrazil, Chile,Peru,Colombia,Mexico,and Panama.

Ontheotherhand,Andreawasyoung andobviouslywithnohistoryinthe businessworld.Assimilatingnew notionsabouttechnologybackthen wastrulycomplicated.Inaddition,Mc Luhanisandhasbeena70%womenbasedstructuredcompanyandthatwas uncommon.Intoday'stime,itis naturalforMcLuhanclientstodo businesswithwomenhavingthose positions,butitwasn'thabitualinthe past.

Inmanyways,Andreahastruly shatteredmanygenderbiasbarriers andrisenabovemanyodds.Sheadds, "I consider that my contribution to making Mc Luhan a successful company is to comprehend, to empathize with our client, to be flexible, and to quickly adapt to the new models of work. Moreover, to the evolution of our business models."

StayingAheadoftheCurve

McLuhanConsultingalwaysstands outforbeingonestepaheadin technology,understandingnewtrends, andanticipatingthedevelopmentand testingofnewsolutionsinits innovationlaboratory.Itactsaccording totheneedofthehourwhilealways keepinganeyeonthenearfuture.

Whenthefirmstartedworkingwith artificialintelligence11yearsago, companiesdidnotknowwhatitwas aboutandwereafraid.So,itworksa lotontrainingwhatitis,whatits originis,whatitisfor,andhowitcan helpthemwithintheorganization.

Then,itfocusesonbringingits productsclosertousecasesorpain pointsthatcompanieshaveincommon byindustryandcountry Toadaptitto realneeds.Itisaworkofresearchand activelisteningwithitscustomersand prospectstounderstandtheirneedsand beabletoadjustitsproductstothem andnottheotherwayaround.Each companyhasitsparticularities,butthe problemsandusecasesarevery similarbycountryandindustry

OfferingsQuality-Focusedanda MyriadRangeofServices

McLuhanConsultingisan omnichannelconversationalplatform, basedonartificialintelligenceand machinelearningthatallowscustomers tobeservedinapersonalizedway throughvirtualassistants.Itis developedinEnglish,Spanish,and Portuguesetropicalizedbycountryto getabetterunderstandingoftheuser. Itunderstandsnaturallanguageandis developedbyindustry(banking, insurance,retail,telecommunications, utilities,government)andhasmore than1000functionsorusecasesby industry.Thisallowsdeliverytobe veryfastbecauseonehastoonlyadapt toeachcompanyaccordingtotheir wayofcommunicatingwiththeir customers.

Inaddition,itisaHealthCustomer careplatformthathasbeendesigned withstate-of-the-arttechnologiesto helptakecareofpatientsand providers.OmnichannelPlatformfor communicationwithpatientsbasedon artificialintelligencemodelsthat allowthepatienttounderstandin naturallanguage,includingthe tropicalizesofeachcountry.

IthasmedicalTRIAGEforsymptom detectionaccordingtothelevelof severity(redcode,yelloworgreen) andrefersthepatienttothehospital withgeolocation,ambulance, schedulesonline,ormedical appointmentspecialistsas appropriate.

Sannareaccompaniespatientsatall times,authorizations,chronic diseases,wellnessrecommendations, homedoctor,control,andmonitoring ofmedication.Ithas1000usecases tohelptheuserintheirhealthandthe entitiesintheirservicetoimprovethe experience,increasetheattentionin thevolumeofpatients,greater precisionandspeedindiagnoses,and operationalefficiencies.

VirtualStores:Offersexperiences wheretheuserisimmersedina journeythatgoesbeyonda transactionallink.Itisasalesand servicechannel,producttesting, customerservice,community,and sensoryinteractioninanomnichannel virtualspace.

Thefirmmakespersonalized developmentstailoredtocompanies. Theversatilityofthe360spaces solutionsallowsformultipleusecases foreachindustry:Retail,thecustomer cantestproductsin3D.Virtual Office,whereemployeescanmake internalandtransactionalinquiries, gettrained,andhavemeetings.In addition,publicspacescanbe implementedforprospectsand clients.Onecanalsodotraining,fairs andcongresses,andexperimental entertainment.

CustomizationisKeytoCustomer Satisfaction

Clientsusuallypresenttheirneedsto McLuhanConsultingortheyare identifiedbyitsoperationsandquality team.Becausetheyareconstantly monitoringtheproperfunctioningof theplatformsandthatiswherethe opportunitieslie.Generallycollecting theopinionsorconversationsthat peoplehavewithitsbots,bothwritten andspoken.

Whenidentifyingopportunitiesfor improvementsornewservices,thefirm analyzesitinternallytounderstandifit isaproductthatitalreadyhasorifit needstobedeveloped.Itanalyzesthe feasibilityandifitispossibletooffer it,itpresentsaPOC(proofofconcept) totheclient.

Technology:TheFocalPoint

McLuhanConsulting'ssolutionsare basedontechnology.Itgeneratesthe bestexperiencefortherelationshipof thecompanywithitscustomersbutis alwaysbasedontechnology.

AtMcLuhan,itusesdigital technologiesthroughouttheentire valuechainthatitprovidestothe customer.Ittakescareoftheresearch, andevaluationofcustomerneeds, throughthedesignoftheexperience, selection,combination,and implementationoftechnologies.

Fromimmersivetechnologiesto artificialintelligence.Itcombinesa greatmultiplicityoftechnologicaltools thatallowsthemtocreatenewsensory experiences.Beit Artificial Intelligence, Augmented reality, Mixed reality, Virtual reality, Holograms, Avatars, Metaverse, or Synthetic reality, it offers a whole range of AIbased business solutions.

UpscalingaNotchUp

Asanorganization,McLuhanis focusedonelevatingitsofferingstime

andagain.Itaimstoprovidevalue-added andadvancedsolutionsforitscustomers withchangingtimes.Ittakesalookat whatitalreadyhasonofferandconsiders howitcanbeimprovedupontoprovide bettervalueforcustomers.Italsoadds additionalfeaturesormakeschanges basedoncustomerfeedbacktokeepup withindustrytrendsandstaycompetitive.

InvestinResearchandDevelopment: InvestinginR&Diskeyforanybusiness lookingtostayaheadofthecompetition whenitcomestoitsproductsand services,especiallythoserelatedto artificialintelligence.Withadedicated teamworkingonimprovingexisting offeringsaswellasresearchingnew ideasforpotentialfutureproductsor services.

Asawomanleader,Andreabelievesthe qualitiesofVision,Empathy,SelfAwareness,andmorearekeyforevery womantosurviveinthelongrun.

Byhavingalong-termvisionofwhere thecompanyshouldbegoingandhowto getthere,whilealsobeingabletoadjust quicklyinresponsetochanging conditions.Adheringtostrong communicationskills–beingableto effectivelycommunicatewithteam members,stakeholders,andthepublic whilemanagingdifficultconversations.

Empathyistounderstandingthefeelings ofothersandbeingabletoseethings frommultipleperspectivesbeforemaking adecisionorjudgmentcall.Selfawarenesstorecognizeone'sstrengths andweaknessesaswellashowtheycan impacttheirdecisionsasaleader Always actingwithhonestyandintegrity,and creativity,thinkingoutsideofthebox whenitcomestoproblem-solvingand comingupwithinnovativesolutions.

KeyInsightsoftheEmpowermentof Women AndreaExplainsherCEODuties

AsCEOofatechnologycompany, Andrea'sresponsibilitiesinclude:Setting

theoveralldirectionandstrategyfor thecompany.Ensuringfinancialgoals aremetandstrivingtoexceedthem. Overseeingoperationsandmakingsure theyrunefficientlyandeffectively

Developingnewproducts/services, marketingplans,andcustomerservice initiativestoincreasesalesand profitability.Buildingrelationships withkeystakeholders,customers,and partners,toensuretheirsupportofthe business'sobjectivesandstrategies. Leadingcross-functionalteamsto developinnovativesolutionsfor currentchallengesfacedbythe organizationorindustryasawhole.

IntegratingaHolisticTeamCulture

Andreaandherfirmencourageopen communicationbetweenmanagement andemployeessothateveryoneison thesamepageaboutexpectations. Additionally,itholdsregularstaff meetingsforalldepartmentsso everyonecanstayinformedofchanges orupdateswithintheorganization.

Overtime,shewasearningherplace. Andreapointsoutthebarriersthatshe facedinmeetingswhenshewentwith herteamandifthereweremen.They spoketothemandthequestionswere directedatthembecausetheyassumed thattheyaretheoneswhoknewabout technology

Unfortunately,beingawomanAndrea hadto"prove"herknowledge.Butit didn'tstopAndreaandtodayshehas successfullytransformedintoateam where65%ofthesquadismadeupof womeninthecompany.Ithasbeena longjourneyforAndreayetsheshows nosignsofstopping.Sheoffersother womenthepossibilityoflearning artificialintelligenceeveniftheycome fromcareersnotrelatedtotechnology andaboveall,whofeeltheyhavea placeregardlessofgender

Cherishingan"All-Inclusive" Environment

yourenvironment,inyourfamily,in society,andintheworld.

Inbusiness,westillhavealongwayto go,becausethereisstillalotof disparityinwhatwomenearnversus men,theplacestheyoccupyinhigh positions,thetreatment,thefreedomof opinion,andhowtheyjudgeopinions andworkingeneral.Iamoptimistic andIbelievethatthenewgenerations experienceequalitymorenaturally.

Asawoman,Andreaishighlyinspired byfellowwomen,whostoodthetestof timetomarktheirpositionintheir respectivefields.

Severaladmirablewomenintheworld oftechnologyinspireAndrea. However,sheisgoingtochoosetwo thatshethinksareverydifferentbut equallyfantastic.

Itsteamisuniquebecauseeach individualbringssomethingdifferent tothetablewhichhelpsthemcreatean environmentwherecollaborationis encouragedandcreativitythrives.It alsohasastrongfocusonAI developmentanditsemployeesare constantlylearningnewskillsand advancingtheirknowledgeinthisfield. Theteammembersareencouragedto attendconferences,takeonline courses,andparticipateinworkshops tostayup-to-datewiththelatesttrends inAI. OneofAndrea'sbiggestchallenges wasfoundingMcLuhanwhenshewas veryyoungandawoman.Atthattime therewerenotmanywomen entrepreneursinthisindustry.Itwasa longjourneytoshowthatAndreacould alsobeinthatworldofmenonequal termsandknowledge.

Andreaisavirtuousleader,whoatall timesadherestohercorevalues.Asa veteran,shehasbuilthercompanyon thefoundationofhervaluesand vision.

Andreasharesherinsightfulthoughts onInclusion,"Inclusioninour companyisavalueandnotapriority. Theprioritiesinthecompaniescan changebutthevaluesdonot.Forthis reason,ithasbeenengravedinour DNAsinceitsfoundation.Andeach personwhoworksatMcLuhanknows thattheyhaveaspaceforinclusion, integration,andappreciationbecause weembraceourdifferences."

CombatingtheAge-OldNarrativeof BeingaWomaninTech

Andrea'sTakeonFeminism

Feminismisaconstantmovement,and fromitsrootsuntilnow,thereasonsfor whichwomenfightintheworldhave changed.Mainlyitisbasedonthe authenticityofeachwomaninwhat shewantstobewithoutquestioning fromanyone,neitherbyreligionnor customnorcreednorpoliticsnor geography.Ithastodowithfreedomin

Goingbackinhistory,Andreathinksit hasbeenmuchmorecomplicated,to carryoutacareerlinkedtotechnology andthe"obligation"toformafamily, inthosetimescomparedtotoday.

AdaLovelace(1815-1852)isthe motherofprogramming.Shewrotethe firstalgorithminhistory.She developedheractivityduringthe Victorianera,showingthepossibility ofpracticingtheprofessionandbeinga motheratthesametime.

HedyLamar(1914-2000)isknownfor herroleasanactress,littleisknown thatshewasalsotheinventorofthe firstversionofthespreadspectrum. Thisinventionallowedlong-distance wirelesscommunications,whichtoday isusedforBluetooth,GPS,wifi.

Workinghasalwaysbeenpartof Andrea'slifeevenbeforestartinga family.Sheisanextremelyorganized personandthatallowshertobalance

DrawingInspirationfromthe Daredevils

TheArtof"Work-Life"Balance

work,familylife,personal space,andevenentertainment andrelaxation.

Lifeexperiencehasledherto understandandrespecteach ofthespaceswithoutinvading oneontheotherandthatis whatallowshertovalueand enjoyeachmomentfully.She continuestolearneveryday fromallthepeopleshe interactswith,both professionallyandpersonally, andhercuriosityallowsherto discoverandenjoyallofthis.

PearlsofWisdom

Andrea'sadvicetoaspiring businesswomenwouldbeto stayfocused,takecalculated risks,andnevergiveup.Don't beafraidoffailure,itisapart oftheprocess.Surround yourselfwithmentorswho canhelpyounavigatethrough difficulttimes,andbuild relationshipswithpeoplewho willsupportyoursuccess. Lastly,alwaysrememberthat hardworkpaysoffinthelong run!

NAILAHAMARU

AdvocacyandPolicy Strategist

Na'ilah Amaru

AWomanofChoice,Composure, andCourageousCharacter

Na'ilahAmaru.

Meetthewomanofthehour, An AdvocacyandPolicyStrategistwhohas seamlesslynavigatedthebroadpolitical landscapefromlocalneighborhoodstoCityHalland CapitolHill.Withawealthofexperienceof20years,she haslargelyservedwithinDemocraticpoliticsinbothliberal andconservativestates.

Na'ilahhasextensiveknowledgeabouthowtoeffectively transformideasintoaction,andactionintopolicy— specificallyintheareasof community engagement, issue campaigns, government relations, coalition-building, civic leadership training and consulting, and program evaluation.

Overthelasttwodecades,Na'ilah'scareerhasspanned nearlyeveryaspectoftheadvocacyspectrumbutalways focusedonempoweringunderservedcommunitiesthrough civicengagementandpublicpolicy.Herunconventional journeyisatrueexampleofsettinggoalsand accomplishingthemwithconfidence,competence,and constanthardwork.

AdvancedEducationQualifications

Na'ilahearnedhermaster'sinpublicadministrationwitha concentrationinpolicyanalysisfromtheUniversityof TexasSanAntonio;aMasterofPublicPolicywitha concentrationinnon-profitmanagementfromGeorgiaState UniversityandaMasterofScienceinUrbanAffairswitha concentrationinurbanplanningatHunterCollege.;and bothaBAinpoliticalscienceandaBSincriminaljustice fromtheUniversityofTexasatSanAntonio.

DistinguishedMilitaryService

Na'ilahjoinedtheU.S.Armythreedaysafterhighschool graduationandwhenshereturnedtocivilianlife,she embarkedonacareerthatcenteredonpublicpolicyasa toolforcreatingsocial change.

SheisanArmyveteranandammunitionspecialistwith distinguishedserviceinIraq.Shewasthelowest-ranking soldierandonlywomantoreceiveherbattalion'sSoldierof theMonthrecognition,andalsowasawardedanArmy Commendationmedalforexemplaryservice.

TheTurningPoint

Na'ilah'sadvocacyjourneybeganwhenshelearnedthe consequencesofnothavinganypower.Beinginvisiblewas

adrivingforcetotakeherfirststepsintoadvocacy.When sheleftactivedutymilitaryservice,hernewmissionwasto createandexpandopportunitiesforgrassrootsgovernance byusingpublicpolicyasaprimarytooltoeffectpositive socialchangeforunderservedcommunities.

UnifyingInterests,BuildingCoalitions,andAligning Agendas

FromCityHalltotheBeltway,Na'ilah'sextensivepolitical backgroundhasbuiltherreputationasadiligentself-starter withasuccessfultrackrecordinorganizationaland campaignmanagement.

Withinherfirsttwomonthsasexecutivedirectorofthe NewYorkCityCouncilBlack,Latino,andAsianCaucus, Na'ilahredefinedtherolebycoalescing26council membersaroundoneunifiedagendaandadeptlybalancing competinginterestswithsharedlegislativepriorities.

Na'ilahhasservedasalegislativeaidetoU.S.Congressman JohnLewisandpolicyadvisortoformerAtlantaMayor KasimReed.Inherlong-standingcareer,shehasalso workedasagrassrootsorganizer,direct-servicenon-profit manager,mayoralpolicyadvisor,CapitolHillstaffer,nonprofitconsultant,governmentexecutive,andpublicinterest lobbyist,amongotherpositions.Acrosseachrole,shehas spearheadedcraftingpublicpolicy,politicalagendas, campaignstrategies,andmessagingatthecity,state,and federallevels.

LeadershipismorethanjustitsName

Na'ilahquotes,"Leadershipisnotfoundinatitle.Anyone canbealeaderatanypointintheircareer,andit'suptous tofindorcreateopportunitiesforustomakeanimpactin whateverspacewe'rein."

Drivenbyhermissionanddiversenetwork,sheoffersa vastinterdisciplinarybackgroundwithexpertiseinmany

keyareas.Sheusesherplatformtostrengthenengagement betweencommunitiesandtheirgovernmentofficialswhile keepingtheconstituentstheyserveattheforefrontof legislativeconversations.

Workingwithintensecuriosity,relentlesstenacity,anda deeppersonalcommitmenttocivicleadershipand communityengagement,Na'ilahbuildsbridgesbetween government,non-profits,andeverydaypeople.

InrolesincludinggrassrootsorganizerinGeorgia,a legislativestafferonCapitolHill,andmanagingNYC's largestpoliticalcaucus,Na'ilahdeeplyunderstandshowto maneuveranever-changingpoliticallandscape,build consensus,andtransformideasintopublicpolicy

Throughacombinationofpoliticalacumenandmilitary disciplinederivedfromdistinguishedserviceasan ammunitionspecialistintheUSArmy,Na'ilahhasearneda reputationasadisciplinedtacticianwithawell-honed abilitytonavigateshiftingpoliticallandscapeswhile drivingforwardorganizationalandcampaigngoals.

AcingallherRolesandResponsibilities

Na'ilahisacontributortotheaward-winningBrownGirls GuidetoPoliticspodcastandblog,servesonthe DemocraticNationalCommittee'sYoungProfessional LeadershipCouncil,boardmemberofCitizenActionNew York,andisLeadNationalTrainerforVoteRunLead, changingthefaceofpoliticalleadershipbytrainingwomen torunforpublicoffice-andwin.Sheisalsoafrequent mediacommentator,panelist,andkeynotespeakeron politics,racialandgenderjustice,andcivicengagement.

ABooktodefineNa'ilah'sLifeJourney

Whenasked,iftherewillbeabookwrittenonherlife journeyandwhatwillshenameit,Na'ilahwithcompassion stated,herbiographywouldbenamedCombatBootsand Pearls!

Elaboratingonthenameofthebook,shestated,shehasthe roughandtumblegritofasoldier,andpearlsbecauseshe haslearnedmanylessonsinherjourney–plus,herfashion trademarkiswearingaclassicstringofpearls.

Also,herexperiencesintheArmyhavepreparedherin manywaysforthebattlefieldofadvocacy,andshe understoodtheimportanceofthepearlsofwisdomweall learnalongourrespectivejourneys.

EducationisthewaytoExcellence

EachofNa'ilah'sgraduatedegreeshashelpedinformher workanddeepenherunderstandingofherfield.

HerMaster'sinPublicAdministrationhelpedher understandhowtoeffectivelymanagegovernmentandnonprofitorganizations.HerMaster'sofPublicPolicyhelped herunderstandthroughpoliticalphilosophyand quantitativeanalysis,howpoliciesaredeveloped, implemented,andevaluated.HerMaster'sinUrban Planninghelpedherunderstandtheimpactoflanduse decisionsincreatingthepolitical,social,andeconomic geographyofcities.

ExperiencesaretheFoundationforEntrepreneurship

Na'ilah'spersonallifeexperienceshaveinfluencedthe entrepreneurinherbyhelpingheradoptthekey characteristicsofasuccessfulentrepreneur.Forexample, sheisnotafraidtofail,sheemployscriticalthinking,and shehasclarityofvision.

Shedoesn'tletthefearoffailurepreventherfrommaking strategicortacticaldecisions.Na'ilahbelievesthat if we stay within our comfort zones then we never innovate and think (or push) beyond what we think is possible.

Also,criticalthinkingiskeytoherworkassheis constantlyinterpretingdifferentpointsofinformationand assessingwhatinformationmostimpactsherwork.

Andlastly,Na'ilahisfierceandhasaclearvisionofwhat sheisbuilding,withwhomsheisbuildingit,andwhy.With suchclarityandfocus,shecanmakebetter-informed decisionsabouthowshemovesinadvocacyspaces.

AnAdvicetotheYoungerSelf "Believe in yourself."

Na'ilahrecentlyexplainedtoamenteethatshespentagreat dealofhercareerhidingbehindhercredentialsand experiences.Asawomanofcolornavigatingmaledominatedspacesfromthemilitarytothepoliticalsphere, unlesspeopleknewherresume,therewasalwaysa questionofherqualifications.Everytimeshesteppedintoa room,shehadtovalidatewhyshewasthere.

Na'ilahfondlystatesshewishedbackthensomeonetoldher shewasenough,shedidn'tneedmultipleadvanceddegrees

toprovethatshewascompetentorthatshedidn'tneed experiencerangingfromthegrassrootstoCapitolHillto provethatshedeservedtooccupypoliticalspaces.

Shemadethosedecisionsbecausesheknewher accomplishmentsandcredentialshadtobeonpointtobe takenseriously

"For women of color, every day we navigate a society that tells us we are not enough. In those moments of uncertainty and self-doubt, know that your skills and expertise have prepared you to succeed. Also understand, your worth is not rooted in any job title or salary, but rather in recognizing your own value without condition. Regardless of degrees, certificates, or awards, know that you are enough," concludes Na'ilah.

ConqueringtheChallenge

WhenNa'ilahfirstbeganhercareer,akeychallengeshe facedwasthatshedidnotlooklikemanypeopleintherooms whowereleadingpolicyconversationsandmaking legislativeandbudgetdecisions.

Assuch,herpresenceandexpertisewereoftenoverlooked, However,withtime,sheunderstoodthatherinsightful experienceprovidedauniqueperspectivethatwasoften missing.That'swhensherealizedhervoicecouldmakea difference.

InformingandEmpoweringNext-GenerationLeaders

BeingamemberoftheDemocraticNationalCommittee's YoungProfessionalLeadershipCouncil,Na'ilahconnectsand engagesmillennialvoterswiththeDemocraticPartythrough voterregistration,politicalengagement,andfundraising.

Na'ilahalsodevelopsandfacilitatesworkshopstosupport individualstotakeonleadershiprolesintheircommunities. Shedeliverstrainingmaterialsdesignedtocultivateeffective communityleaderswiththeexpertisetoaddressthe communityaswellassocietalissuessothattheyare empoweredtomakeapositiveimpactwithintheir communities.Shealsoisaconsultantonissuecampaignsand workswithadvocacygroupsontheirpoliticalstrategies.

AdvocatingforGreaterCivicEngagement

Whetheratthegrassrootsornationallevel,Na'ilah passionatelyadvocatesforeverydaypeopletostepintotheir fullpowerandpotentialbypursuingvariousleadershipand

organizingrolesintheircommunities,aswellasthenonprofitandpublicsectors.Hercommitmentandcompassion forthecommunityisasymboloftrueleadership.By governingherrightsandpowersmosteffectively,she envisionsafuturewhereeveryonethrives.

Presentlysheisworkingwithlocalcommunitygroups, educatingandmobilizingconstituentstoengageinvarious tacticsaimedatbringingvotingreformstoNewYork.

Na'ilahisalsoleadingaracialequityandgenderjustice campaigncalled#JustPaywhichfightstoendpoverty wagesforhumanservicesworkers,amajorityofwhomare womenandpeopleofcolor

EmpoweringWomeninLeadership

Na'ilahisavocalproponentofwomenclaimingtheirplace aspoliticalandsocialpowerbrokerswiththecapacityto leadcommunitiesandcreatechange.

ShewasalsoakeyfoundingmemberoftheNewYork OrganizingCommitteetodevelopanewchapterof EmergeAmerica,anadvocacygroupthatrecruitsand trainswomentorunforDemocraticoffice.Shealso travelsacrossthecountryandservesasanational trainerwithVoteRunLead,thenation'slargestand mostdiversetrainingprogramforwomentorunfor publicofficeandwin.

BeingacontributortoBrownGirlsGuide,sheshares hard-earnedlessonsfromherjourneywithyoung womenofcolorwhoareinterestedinenteringpolitics withapurpose.

AdaptationofthePost-PandemicAdvocacyChange

Duringthepandemic,traditionaltriedandtruetactics ofadvocacysuchasface-to-faceinteractions,adhoc hallwayconversations,andinformalcoffeeswereno longeroptions.Effectiveadvocacytacticshave changedinthattheywillmostlikelybehybridmoving

forwardasdigitaltechnologyisincorporatedintolong-term strategies.

However,itisimportanttonotethatvirtualtoolscan excludeandmarginalizecommunityvoicesdueto limitationsinaccesstotechnology Advocatesarestill tryingtofindthebalancebetweenin-personmobilization andZoomroomstoengagegovernmentdecision-makers andeverydaypeople.However,therearemanytoolsinthe advocacytoolbox,andadvocateswilldiscoverthemost effectivecombinationofdigitalandtraditionaladvocacy

APurpose-DrivenFuture

Servingapurposeandfulfillingherpassion,Na'ilahplans tocontinueusingpolicyandadvocacyasatooltobuild communities.Shelooksforwardtousingherskillsand expertisetocreatespacesattheintersectionsofpolitics, people,andpolicytoservetheneedsofmarginalized communities.

HARBOUR BRID

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi

Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD)

NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts.

Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

THINGSNOTTODO

2.

3.Attemptingtoenterthewater

BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise.

TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

1.Goingonastrollwithoutatourguide

Stayingoutlateatnight.

1.HarborCruisewithLunchBuffet

4.3-HourCatamaranWhaleWatching Tour

6.CLIMBtothehighestarchofthe HarbourBridge.

3.Open-TopBigBusHop-onHop-off Tour

5.HarbourE-BikeTourGuided

2.HarborCruisewithPremium3CourseDinner

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus.

Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid.

Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourHighTeaCruise

SydneyHarbourTopDeckLunch Cruise

AMY GERSHKOFF BOLLES

An Astute Leader with a Prudent Vision

Global Head of Digital & Emerging Technology Strategy Levi Strauss & Co

Innovationistheprominentfactor thatdrivesthegrowthofany organization.Particularlyin today'sintensely-competitivebusiness environment,itisbecoming increasinglyimportantfor organizationstoprovidesomethingout oftheordinarytomaketheirproducts standapartfromtherest.

Enunciatingtheimportanceof innovation,AmyGershkoffBolles (GlobalHeadofDigital&Emerging TechnologyStrategyatLeviStrauss &Co)says,“It'sprudentfor organizationstotakeadisciplined approachtoinnovation,irrespectiveof theeconomicclimate,thepandemic,or

macroeconomicfactors.Thisiswhat we'vedoneatLS&Co.”Amyjoined LS&CoinApril2022andshehas beenavitalcoginthecompany's unrivaledgrowthsincethen.

TheeditorialteamofTheEnterprise Worldrecentlyhadanopportunityto indulgeinaconversationwithAmy, wheresheshedlightuponherjourney andexperiencesasaninnovative womanbusinessleader.Herearesome snippetsfromthefascinating conversation.

1.Whatinspiredyoutodirectyour journeyinthisparticularfield?

Myfatherinspiredmycareerjourney:

hehasbeenaleaderinthetechnology fieldforseveraldecadesand encouragedmefromayoungageto studymathandsciencetodevelopa solidfoundationinproblem-solving skills. Athisurging,Ibecamean economicsmajoratCornellUniversity, withafocusoneconometricmodelling andstatistics,andlaterwentonto receiveaMastersandPh.D.from PrincetoninQuantitativeMethods (whichwouldbecalledDataScience today)andPoliticalScience.Ialso taughtStatisticscoursesatPrinceton UniversityandDataScienceatthe UniversityofCaliforniaBerkeley's HaasSchoolofBusiness.

Sincemytimeinacademia,Ihave appliedtherigorousproblem-solving andquantitativeskillstosolvinga varietyofbusinesschallenges.The samerigorous,data-drivenapproaches thatIlearnedduringmyeducation enableclear,agiledecision-making acrosschallengesinoperations, marketing,product,engineering,and strategy.

2.Howdifficultweretheinitial years?Stateafewchallengesyou faced.

ThemostdifficultchallengeIfaced wasasastart-upFounderandCEO. WhenIfoundedmycompany,Ihad neverbeenaCEObefore.Ihadto learnalot,quickly,aboutfinance, accounting,legal,humanresources, sales,marketing,andoperations.

Withalotofhardwork,Ibuilta profitablebusinessinlessthan18 months,withanotableclientlistthat spannedcivic,non-profit,and corporateclients.TheIPwas ultimatelyusedbytheObamafor Americare-electioncampaignandled tomyroleasHeadofMediaPlanning &Analyticsforthecampaign, reportingtothecampaignmanager.

3.Pleasewalkusthroughyour professionalbackground.

Overthecourseofmycareer,I'veheld anumberoftechnical,operational,and boardrolesinventureandprivateequity-backedstart-ups,largepublic companies,andcivicorganizations. I wasoneoftheearliestChiefData Officersandhelpedshapethestrategic importanceoftheroleindustry-wide. I'vealsobeenaGeneralManager, COO,andCEO,applyingmyexpertise indata-drivendecisioningacrossa broadspectrumoffunctionalareas withinbusinesses,includingsales, marketing,operations,andstrategy,as wellasproductandengineering.And

asaBoardDirectorandAdvisor,I've beenabletoprovidecompanies guidanceonbothtechnicaland operationalmatters,enablingthemto drivegrowth,scale,efficiency,improve customerexperiences,andmuchmore.

Atmycore,I'maninnovator,andI'm particularlyadeptinunlockinggrowth insideestablishedbusinesses, leveragingbothproduct-ledand marketingandsales-ledgrowth strategies.Ihavebuiltandled numerousglobal,distributed,highperformingteams,andhavegreatly enjoyedmarshallingdiverse,creative energyfromacrosstheglobeto achieveaudaciousgoals.

4.Canyoupleaseshareawordfor buddingentrepreneurs?

Neverletanyonetellyou“itcan'tbe done.”Numeroustimesduringmy career,peoplesaidsomethingcouldn't bedone,whetheritwasaproblemthey believedcouldnotbesolved,agoal theybelievedcouldnotbeachieved,or somethingelse;butthereisalwaysa waytogettoyes.Sometimes,itmeans changingthescopeorthetimeline, adjustingthetechnicalapproach,rightsizingtheobjectives,usinganiterative, agile,approach,orcompromisingin someway.Thismindsethasallowed metoachievebig,audaciousbusiness goals,oftenwithlimitedresources, undertighttimeconstraints.

Myotherpieceofadvice:teamworkis crucialforsuccess–nooneever achievedanythinginterestingatwork bythemselves.Alotoforganizations focusontalent,butwhatthey sometimesmissisthatgreatteamsare morethanjustacollectionof individuals–theyareonetrueteam. Lookatanygreatsportsteamthat achievedvictoryagainstamuch strongeropposingteam,andwhatthey allhaveincommonisthattheyworked togetherasoneteam. SowhenIbuild

teams,I'mlookingfortherightpeople, whoarenotonlyindividually impressive,smart,creative,and tenacious,butalsocanachievegreat thingstogether

5.Howhaveyourpersonallife experiencesinfluencedthe entrepreneurinyou?

Becomingawifeandmotherhas helpedmebecomemuchmore groundedatworkandservesasa constantremindertonot“sweatthe smallstuff.”Italsohelpswithfocus: whenyou'rebalancingafull-time demandingexecutiverole, responsibilitiesasaBoardDirectorand Advisortoothercompanies,aswellas awife,mother,anddaughter,ithelps keepperspectiveonwhat'simportant. EachquarterIsetmy2-3“bigrocks” goals,outliningwhatI'mfocusedon achievingpersonallyand professionally;Iwritetheseonapostitnoteandputitnearmycomputer Eachweek,asI'moutlininggoalsfor theweek,I'mconstantlyreferringto my“bigrocks”goalsandseeinghow I'mmakingprogressagainstthem.I stayveryfocusedonthesegoalseach quartertoensureI'mprioritizingthe rightthings.Icommunicatemy“big rocks”goalstomyteamleadersand makesuretheyalwaysknowwhatI'm focusedonatworksothey,too,can prioritizeandensurewe'remaking progressagainstthegoalsthatmatter mostfortheorganization.

6.Lookingback,whatadvicewould yougivetoyouryoungerself?

Overthelastfewyears,I'velearnedthe importanceofmakingtimetothink. It'seasy,especiallyasasenior executive,tohaveaschedule inundatedwithmeetings,andmostof thosemeetingsare,indeed,important. Butit'salsoimportanttodedicatesome timetothinkaboutthecomplex challengesyou'refacingatwork.

Makingtimetoreflectcanunlockalot ofcreativeenergy,somakesurethere's spaceforitinyourschedule.

7.Whatwastheonepieceofadvice thathashadanimpactonyour leadership?

Don'tbeafraidtoadmitwhatyoudon't know.Peopleoftenthinkthatwhen youascendtoacertainlevelof leadership,you'resupposedtohaveall theanswers–thisissimplynottrue: nooneknowseverythingabout everything!Weallhavestrengthsand areasinwhichwearenotanexpert.If youembracetheseareasinwhichyou lackexpertiseandfindexpertsyoucan bringontoyourteamorwhocan adviseyou,you'llbeabletoachieve greatthings.

8.Whenwasthecompanyincepted?

MycurrentroleisGlobalHeadof Digital&EmergingTechnology StrategyatLeviStrauss&Co.,andI joinedthecompanylastyear

AsforLeviStrauss&Company:At24 yearsold,LeviStraussarrivedinSan Franciscoandfoundedhisnamesake businessinMarchof1853.Thisyear, LS&Co.willbecelebrating170years asacompany!

9.Whatwereyourinitialchallenges andhowdidyoupaveyourway throughthose?

AtLS&Co,planning18monthsahead whilestillbeingabletoreactquickly andnimblyiscrucialtooursuccess–inordertodelighttheconsumerin 2024,weneedtoplannowintermsof whatproductswedesignandhowwe designthem,howmanytomanufacture andinwhatsizes,whatvolumeofeach size,etc.Eachstepfromforecastingto optimizationtopersonalizationisa criticalpieceofthepuzzlewhenit comestotrulymeetingconsumer expectations.

Whilethelastfewyearsfollowingthe pandemichavebeenunique,LS&Co. hasalwaysoperatedinanagileway, we'vehadtothrowoutmanymodels andrebuildthemalmostovernight. Whilethisisachallenge,itisalsoan opportunitytomakethingsalittlebit moregranularsothatwe'reableto adapttochangingconditionsacross variousregionsquicklyandefficiently.

10.Whatwasthevisionofyour companywhenyoustarted?

SincestartingatLS&Co.backinApril 2022,I'vebeenfocusedoncreatingour emergingtechnologyframework, focusedonhowtocollaboratively

evaluateinnovationopportunities. The frameworkevaluatesanypotential opportunityagainstcriteriaincluding resonancewithourbrandand corporatevalues,resonancewithour overallcorporatestrategy,financial analysis,andmostimportantly, positiveimpactonthecustomer experience.

Thusfar,we'veprimarilyfocusedon applyingthisframeworkinboththe Web3andtheIndustrial4.0spaces.In Web3.0.There'savastamountof opportunityinthatspace;everything fromdecentralizedwebcontentto blockchain-enabledvaluecreatorsand applications.Intheindustrial4.0 space,fromanemergingtechnology perspective,thereistonsof opportunity,rangingfrominnovations indesignandmanufacturingtothe supplychain.

WhatattractedmetoLS&Co.isthe opportunitytothinkaboutthefutureof suchaniconicbrand.LS&Co.hasbeen aleadingbrandformorethan150 years;thequestionis,whatwillthe next150yearslooklike?Howwill LS&Co.evolveandchangetomeetthe opportunitiesandchallengesofthe 22nd-centuryconsumer?Whatrole willemergingtechnologiesandthe digitalworldplayinthelivesof

consumersoverthenext150years? Theseareexcitingquestionsthatwe've alreadystartedtacklingandwill continuetoworkoninthecoming monthsandyearsacrossallareasof ourbusinessasweshapeourglobal digitalandemergingtechnology strategy.

11.Howwouldyoudescribeyour growthtrajectoryovertheyears?

I'maserialentrepreneur,andIlove harnessingthepowerofnew technologiestotransformbusinesses. I'vefoundedandledmyown successfultechnologystartup,and multipletimeshavestartednew businessesorlaunchednewproducts insideexistingcompaniesthatdrove growthandtransformation.Ihaveboth atechnicalandoperational background,havingbeenbothaChief DataOfficerandaFounder,CEO, COO,andGM,andthatcombination allowsmetoseetheopportunityof newtechnologiesaswellasthink throughtheoperationalmodelsthat drivecustomerandcommercialvalue. I'vealsohadexperienceinnovating insidedifferentsizesandstage companies,havinghadexecutive leadershiprolesatlarge,global,public companies,aswellasC-Level,Board, orAdvisoryrolesatventureand private-equitybackedcompanies. Despitedifferencesinsizeandstageof company,I'vefoundthatthereare commonthreadsforsuccessful,swift, impactfulinnovation:alwaysstartwith acustomer-centricapproach,rather thanatechnology-centeredapproach, engageinrapidtestingandlearning, andbuildforscale.

12.Whatisthereasonbehindyour company'slong-standingsuccess?

AtLS&Co.,wehavebeenfocusedon transformingourbusinessandbrands usingdigital,data&AI.We'redoing thisinthreemainways:Smarter

WithSmarterCreation,we'reshifting fromtraditionalphysicalandanalog methodsofcreatingproductsto digitallyenabledprocessesandtools. Asaresult,we'llbeabletodesign fasterandsmarter—ultimately doublingthenumberofseasonal collectionseachyear,while significantlyeliminatingwaste. Throughouttheproductlifecycle, we'reusingdata,AI,andmachine learningtomakesmarterpredictions onkeydecisionsaroundassortments, demand,andsizing.Andasaresult, we'llmaketherightamountofthe rightproductstomeetconsumer demand—nomore,noless—and ultimatelyoptimizeprofitabilityand operatingmargins.

WithSmarterCommerce,we're workingonlayeringthisontopofour DTC-firststrategyandfast-growing digitalfootprintinordertowininthe marketplace.We'remakingthese channelssmarterbyleveragingdata& AItoensurewehavetherightproduct attherightpriceintherightlocations attherighttimeandareoptimizing marginsateveryturn.Wethenpush thedatagatheredthroughallchannels backintoour“create”and“connect” processestocontinuetomakeus smarter.

Lastly,withSmarterConnections, we'reunderstandingandbuildinga strongconnectionwithourfanshas beenkeytothecompany's170-yearoldsuccess.Andasweplanforthe futureandkeepupwithconsumers' heighteningexpectations,deepening andstrengtheningtheseconnections willbecomeevenmoreimportant. Beingagreatretailerisnotjustabout theproductsyouprovidetoyourfans, butit'salsoabouttheirconnectionwith ourbrand.WithourDTC-first approachandfast-growingdigital

footprint,we'reabletoleverageevery touchpointtobetterconnectand engageourfans.DataandAIhave enabledustobesmarterthanever abouthowwedothis.Wethenpush thedatagatheredthroughconnections withourconsumersbackintoour “create”and“commerce”processesto makeussmarter.

13.Post-pandemic,howhastheera ofentrepreneurshipchanged?

It'sprudentfororganizationstotakea disciplinedapproachtoinnovation, irrespectiveoftheeconomicclimate, thepandemic,ormacroeconomic factors.Thisiswhatwe'vedoneat LS&Co:whenIarrived,wecreateda frameworkanddisciplinedprocessfor evaluatinginnovationopportunities. Weevaluateanypotentialopportunity againstcriteriaincludingresonance withourbrandandcorporatevalues, resonancewithouroverallcorporate strategy,financialanalysis,andmost importantly,positiveimpactonthe customerexperience.Thisdisciplined approachtoevaluatinginnovation enablesustocarefullyexamineany opportunitytodetermineifit'soptimal forLS&Cotopursue,irrespectiveof externalconditions.

Quotes:

“Atmycore,I'maninnovator,andI'm particularlyadeptinunlockinggrowth insideestablishedbusinesses, leveragingbothproduct-ledand marketingandsales-ledgrowth strategies.”

“Ifyouembracetheseareasinwhich youlackexpertiseandfindexpertsyou canbringontoyourteamorwhocan adviseyou,you'llbeabletoachieve greatthings.”

“Teamworkiscrucialforsuccess—no oneeverachievedanythinginteresting atworkbythemselves.”

Creation,SmarterCommerce,and SmarterConnections.