The Most Influential Women Leaders To Watch In 2023 | CIO Women Magazine by CIO Women Magazine

Leaders To Watch In 2023

INFLUENTIAL WOMEN

The Most Pg. 12

Angelina Jolie: A Superstar of the Silver Screen with a Heart of Gold Pg. 34

Bri Peacock- Making your spaces livelier Pg. 44

Let’s take a tour of the Parisian Timeless Grandeur: Arc de Triomphe

NOVEMBER 2023

Madeleine

ZOOK

Empowering Franchisees and Franchisors

A Fervent Leader

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“Lean in, speak out, have a voice in your organization, and never use the word, ‘sorry’.” ―Trish Bertuzzi

Innovation, Resilience, and Inclusivity! As we usher in a new year filled with hope, progress, and determination, it is our distinct pleasure to present to you our latest issue, “The Most Influential Women Leaders to watch in 2023.” This edition is a testament to the remarkable achievements, unwavering resilience, and transformative leadership demonstrated by women across various fields, shaping the narrative of our rapidly evolving world. In a time where the call for equality and inclusivity reverberates louder than ever, our editorial team embarked on a journey to highlight the extraordinary contributions of women who stand at the forefront of change. These dynamic leaders, hailing from diverse backgrounds and industries, have not only shattered glass ceilings but have also become beacons of inspiration for the generations that follow. The pages of this issue unfold the stories of pioneers who have fearlessly embraced challenges, leveraging their unique perspectives to bring about positive and lasting impact. From trailblazing entrepreneurs to visionary political figures, our selected women leaders embody the spirit of innovation, resilience, and inclusivity that propels societies forward. You will find insightful profiles and in-depth interviews that delve into the minds of these influencers, exploring the motivations, strategies, and philosophies that have propelled them to the pinnacles of success. Through their narratives, we aim to showcase the diverse paths these women have navigated, underscoring the importance of mentorship, collaboration, and a steadfast commitment to their respective causes. On the cover of this issue, we have featured Madeleine Zook (Founder of FRANCAREERS). Madeleine is a marketing and branding professional who works with franchise businesses to build their brand, increase awareness, drive sales, and expand across the globe. Madeleine has landed coverage in print, digital, and broadcast outlets including Forbes, Entrepreneur, and Fortune. Presently, as the Founder of FRANCAREERS, Madeleine has been focused on streamlining the franchise recruiting sector by developing a technology platform that connects the right executives with the right opportunities. In the special profile section, we have featured story of Bri Peacock (Founder of Ora Designs). Have a great read!

Utkarsh Deshpande

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © CIO Women Magazine | 2022. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from CIO Women Magazine. CIO Women Magazine solely owns all the reprint rights.

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Bri PeacockMaking your spaces livelier

CONTENTS

Angelina Jolie: A Superstar of the Silver Screen with a Heart of Gold

Let’s take a tour of the Parisian Timeless Grandeur: Arc de Triomphe

Madeleine Zook The Power of Inﬂuencer Marketing in 2023

CONTENTS CONTENTS

Madeleine Zook

Sil 12

Angelina

Jolie

A Superstar Of The lver Screen With A Heart Of Gold CIO Women Magazine | 13

family's legacy. Her career began as a fashion model but swiftly moved into acting, where she would eventually leave an everlasting impact. Acting Career

In the entertainment business, only a few names can make it to the top and become great superstars, besides shining as an inspirational personality of hope in the lives of many others. Angelina Jolie is one of the few stars in Hollywood who has made a huge impact on screen as well as in society. In this article, we will take a look at Angelina Jolie's journey to become a global icon and her social work. Glimpse on Angelina’s Earlier Life

Angelina was born on June 4, 1975, in the heart of the global entertainment industry in Los Angeles, California. She is the daughter of Mr. Jon Voight and Marcheline Bertrand, who was also a part of the ﬁlm industry and gave her a superior childhood. Angelina's earlier years were enveloped in an environment that predicted her incredible fate, surrounded by the glamor of Hollywood. Her breakthrough performance in the 1993 movie Cyborg 2 was the thrust of her Hollywood career. Despite her ancestral connections, Angelina's rise to fame was not completely due to her ancestors. It was clear from the start that she had a rare combination of talent, determination, and a charismatic personality that transcended her

Angelina started her career in the early 1990s, marking the start of a brilliant acting career. Her performance was remarkable, so all the audience members and critics noticed her noteworthy attractiveness and excellent acting skills. Her huge success came with the television ﬁlm "Gia" (1998), in which she played the sad life of supermodel Gia Carangi. This performance brought out not just her extraordinary technique, but also her ability to get deep into complex, sensitive characters—a quality that ultimately became a trademark of her career. An Incredible Acting Talent

Angelina is an exceptional actress with the ability to transform different characters seamlessly, like when Chameleon changes his colors according to the requirements. She has played almost all the characters, from action heroes to characters with deep emotion, and she is really good at it! For example, in "Maleficent," she is more than simply a fairy; she is Maleficent, a strong and proficient figure. People and journalists admired her performance. Then there's "Kung Fu Panda," in which she voices Tigress. Her talent is reflected even in animated films, and viewers love her work. What's astounding is that she can effortlessly transition from a furious action star to a sweet voice in an animated movie. Her talent to bring characters to life on screen has brought her high awards from movie professionals and fans worldwide. In a nutshell, she's a fantastic actor, which is one of the reasons she's such a big celebrity in the movie industry.

A Box Office Powerhouse Angelina Jolie is like a magnet for success in the movie industry. Her films have a great track record of grossing a lot of money at the box office. Simply put, when she's in a movie, a lot of people rush to watch it, and it generates a lot of money. Take the film "Maleficent" from 2014. Angelina Jolie portrayed the lead in this film, which was a big success, grossing millions of dollars from viewers all around the world. It was so popular that a sequel named "Maleficent: Mistress of Evil" was released in 2019, and guess what? It also performed exceptionally well at the box office. That is why she has been referred to as a "box office powerhouse" in the entertainment industry. People enjoy watching her on the big screen, and her films tend to make a lot of money as a result. Controversies While Angelina Jolie is generally admired for her humanitarian activities and acting career, she has also been involved in a number of controversies, many of which have been keenly watched by the media. Her divorce from fellow actor Brad Pitt was one of her most recognized conflicts. The divorce of "Brangelina," as they were labeled in the media, drew a lot of attention from both the media and the general public. From the start, the couple's affair sparked attention and excitement in Hollywood circles. When their marriage broke down, it made global headlines. Angelina has experienced controversy outside of her personal life due to her advocacy efforts. Some have questioned the efficacy and reach of her humanitarian activities. However, conflicts are a typical part of public life, and Angelina Jolie has continued

First Lady CIO Women Magazine | 15

using her platform to ﬁght for causes she believes in while keeping her work in the entertainment business.

First Lady

Iconic Movies

Angelina Jolie has made a far-reaching effect on the world of film. Her flexibility as an actor allows her to play a variety of parts, making her a wellknown figure in Hollywood. Here are some highly suggested movies to see if you want to watch Angelina Jolie's greatest performances as a lead actress on a movie theater screen. •

Tomb Raider - In this movie, she brought the iconic video game character Lara Croft to life, showcasing her action-hero side with daring stunts and intense adventures. This role set her as a powerful and strong leading woman in action movies.

•

Maleficent - On the flip side, in "Maleficent," Angelina portrayed the complex character of the famous Disney villain, giving the character depth and humanity. Her performance gave a new perspective to a traditional fairy tale, making it a box-office success.

•

Girl, Interrupted - Her outstanding acting talents were further recognized when she received an Academy Award nomination for her performance in "Girl, Interrupted," in which she played a disturbed young lady in a mental facility. This highly praised performance conﬁrmed her status as a top-tier Hollywood actress.

•

A Mighty Heart - Some movies are not just about entertainment; they often tackle important themes and issues. For example, in "A Mighty Heart," she portrayed the real-life story of journalist Mariane Pearl, whose husband was kidnapped in Pakistan. A one of a kind movie that sheds light on

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•

the challenges faced by journalists working in the conﬂict zones.

•

In the Land of Blood and Honey - Angelina Jolie has dabbled with directing in addition to acting. Her ﬁlm "In the Land of Blood and Honey" examined the Bosnian War and its inﬂuence on people's lives, demonstrating her talent both in front of and behind the camera.

In conclusion, Angelina Jolie's films have not only entertained audiences worldwide, but have also tackled important societal concerns. Her numerous roles and dedication to narrative have made her a popular and recognized figure in the world of film. Angelina Jolie: Whose Shine Goes Beyond Hollywood! Angelina Jolie is not just a wellknown actress; she is also a philanthropist. Her efforts to assist those in need have had a tremendous global impact. Her work with the United Nations High Commissioner for Refugees (UNHCR) is one of the most wellknown facets of her humanitarian projects. Angelina Jolie has been a UNHCR Goodwill Ambassador for many years. Her role as a Goodwill Ambassador was to raise awareness about the difficulties that refugees face. Angelina flew to many regions of the world to meet with refugees and share their experiences with the public. This helped others understand the migrants' challenging conditions and motivated others to support them.

Angelina Jolie has contributed to a variety of humanitarian activities, including campaigns to end child hunger and improve education for children living in conflict zones, in addition to her work with UNHCR. Her passion for building a more compassionate and just world inspires others to get involved and revamp better the lives of those in need. This makes Angelina a reallife hero to many people all around the world, alongside being a movie star. The Net Worth of Angelina Jolie Angelina Jolie's net worth, estimated at around $120 million in 2021, stems from her successful career in acting, film production, endorsements, and directing. Her big revenues from blockbuster films such as "Maleficent" and "Salt" add greatly to her wealth. It's worth noting that a portion of her wealth is allocated to philanthropic initiatives, demonstrating her dedication to humanitarian work. However, the net worth of celebrities might change over time owing to a variety of conditions. Conclusion To summarize, Angelina Jolie is more than just a Hollywood celebrity; she is a lady with real qualities who uses her fame and wealth to make a positive difference in the world. Her outstanding professionalism, commitment to humanitarian causes, and unbreakable devotion to her family make her an inspiration to many. Angelina Jolie's path and legacy as a complex and prominent woman in the entertainment business and beyond continue to expand.

"In the Land of B and Hone

First Lady

Blood ey” CIO Women Magazine | 19

MADELEINE Cover Story

ZOOK

A Fervent Leader Empowering Franchisees and Franchisors

FOUNDER

CIO Women Magazine |

Being a woman leader is a herculean endeavor in today’s competitive marketplace. Alongside traditional leadership qualities like relationship management, financial planning, sales and marketing, etc., women leaders must possess several additional skills to be successful. Expressing her views on the ideal qualities of a women leader today, Madeleine Zook (Founder of FRANCAREERS) says, “Women in leadership positions must embody an unwavering spirit, unyielding determination, unbreakable patience, boundless compassion, and the instinct to know when to assert themselves or strategically step aside.” Madeleine is a marketing and branding professional who works with franchise businesses to build their brand, increase awareness, drive sales, and expand across the globe. Madeleine has landed coverage in print, digital, and broadcast outlets including Forbes, Entrepreneur, and Fortune. Presently, as the Founder of FRANCAREERS, Madeleine has been focused on streamlining the franchise recruiting sector by developing a technology platform that connects the right executives with the right opportunities, at the right times and all confidentially. Advancing the Cornerstone of Franchising FRANCAREERS is the first and only franchise talent platform that enables franchise executives and brands to confidentially connect with new career opportunities. It is committed to advancing the cornerstone of franchising by facilitating the initial connections between franchisors and their home office team members. The company envisions

becoming the number one partner for corporate office recruitment in the franchise industry. Bouquet of Services and Solutions FRANCAREERS provides franchise companies access to exceptional candidates with genuine franchising expertise and industry connections. For franchise employees, it opens doors to the possibility of direct introductions to franchisors without the hassle and uncertainty that comes with the standard application process. Both franchise brands and candidates enjoy a level of discretion, ensuring that their identities remain confidential. “This discreet approach creates a beneficial environment for individuals and brands engaged in subtle recruitment or job-seeking endeavors, allowing them to promote themselves with peace of mind and without unnecessary risk,” adds Madeleine. Initial Challenges Like many successful business leaders, Madeleine also faced a fair share of challenges. When FRANCAREERS was founded, Madeleine’s aim was to take the time-consuming aspect of networking off her plate. She envisioned a no-cost job posting platform, with the aim of streamlining the introduction process and reducing her involvement. However, upon interacting with various brands, she found that the fundamental need was not just to amplify job opportunities, but rather to capture the attention of the most suitable individuals. The concept of reclaiming some of Madeleine’s time eventually evolved into a venture that demanded a comprehensive foundation. Post this, the setbacks she faced were quite typical which included defining the core mission of FRANCAREERS, assembling initial team members, and acquainting the industry with the company’s identity and purpose. Devoted to Growth At the helm of FRANCAREERS, Madeleine’s responsibility goes beyond the company’s

Cover Story

CIO Women Magazine |

growth; it is tied to the triumph of every candidate placed within the brand. The influence of the candidates resonates across franchisees and their respective communities globally. She truly believes that by upholding the company’s mission and cultivating genuine connections, the network of responsibilities will not only seamlessly align but also mutually reinforce one another. Madeleine says, “I am a franchisee of multiple franchise brands”. Before starting FRANCAREERS, she spent almost a decade on the franchisor side helping grow multiple international brands, and now on the franchisee and supplier side. “I understand the importance of a franchise home office team you can trust.” A Well-established Model Two important factors are instrumental in driving FRANCAREER’s success. First, the recruiting industry boasts a wellestablished model that offers multiple verticals for recurring revenue. Second, the concept behind FRANCAREERS came out of having experienced the same pain points as its clients. This made it easier to build solutions that would fit the client’s needs. “It’s more intuitive to construct a company rooted in shared industry truths and first-hand experiences,” adds Madeleine. Robust Team Culture Madeleine believes that to construct a successful company lies in the meticulous selection of the right individuals. Beyond that, establishing a culture steeped in transparency, communication, and trust is important for the company’s ultimate prosperity. The distinguishing factor about the FRANCAREERS team is the shared passion for the franchise industry and the dedication to propelling each other towards success. Implementing Tech to Expand Technology is the powerhouse behind FRANCAREERS’ rapid scalability.

Cover Story

CIO Women Magazine |

Madeleine has implemented a sophisticated CRM system that efficiently matches top candidates with each job role. Within the CRM, FRANCAREERS has embedded the capability to execute digital marketing campaigns, ensuring a constant flow of new candidates to maintain a strong pipeline to fill open positions. The primary goal of FRANCAREERS is to continuously enhance the value it offers to both brands and candidates. For brands, it aims to reduce the challenges associated with the interview and hiring process. As the company expands its operations, it will refine the vetting procedures and automate much of the communication, simplifying the overall experience. On the candidate front, FRANCAREERS is diligently committed to equipping them with a comprehensive suite of resources for their job search, including but not limited to skill development, résumé refinement, professional coaching, and more. Watching the Shifts Madeleine established FRANCAREERS to empower franchise brands to find the best people to help franchisees navigate the evolving landscape of consumerism. She obliges to the fact that although her team may not encounter these changes daily, it remains keenly aware of the dynamic shifts in consumer trends. Advice to Aspiring Women Entrepreneurs Madeleine says, “Start by taking the first step. Successful entrepreneurs don’t have all the answers. Research what you will need to start and then go on from there. Remember to seek help from experienced individuals who have been in your shoes. Many are always happy to mentor other like-minded professionals.”

Cover Story

CIO Women Magazine |

Women’s Corner: As a woman leader, what has been the biggest challenge in your career? Have you ever confronted any genderrelated barriers? My most signiﬁcant challenge revolved around having ambitious ideas at a young age as a female executive. On several occasions, I found it necessary to remind others that ideas and success are not bound by age or gender even if that meant standing at a conference table to say so. How do you ensure women’s inclusion and empowerment in your organization? We ensure a permanent seat at the table for them, one that doesn’t require earning or adding; it’s perpetually available for the right individual. What is your deﬁnition of feminism? My vision of feminism envisions a world where gender remains unmentioned and irrelevant in discussions concerning business, hiring, leadership, and similar domains. Whom do you look up to as a source of inspiration and why? (You can name any woman leader who inspired you) Always my mother, she taught me the virtues of patience, kindness, and inner resilience. Following that, the female leaders who preceded me have laid the foundation for future generations to realize their aspirations. How do you ensure a perfect work-life balance? There is no such thing as work-life balance, let alone perfect work-life balance. Mary Thompson, COO of Neighborly, once told me it’s not about balance but about harmony. I strive for a beautiful harmony every day.

It’ con r in ﬁrst

“

’s more intuitive to nstruct a company rooted in shared ndustry truths and t-hand experiences.

Cover Story

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CIO Women Magazine |

Arc de

Trio 34

Let’s take a tour of the

PARISIAN Timeless Grandeur

omphe CIO Women Magazine | 35

Are you planning a trip to Paris? Aside from the iconic Parisian beauties like the Eiﬀel Tower, SainteChapelle, and the Palace of Versailles, you should consider visiting the Arc de Triomphe to delve into France’s rich history. This monument takes you on a journey to uncover historical anecdotes of soldiers who sacriﬁced their lives in wars. In this blog, our aim is to provide you with a deeper understanding of the Arc de Triomphe’s purpose and symbolism. After reading the comprehensive information about the monument, you will be ready to take the tour and witness this timeless landmark.

Wher is the Ar d Tri mph L cate ? Where is the Arc de Triomphe located? The Arc de Triomphe at the Place de l’Etoile is one of the most distinguished monuments in Paris. Situated at the center of the Place Charles de Gaulle (formerly known as the Place de l’Étoile), it is in close proximity to the Champs-Élysées. This monument was built in honor of the

troops who fought and died for France during the French Revolution and the Napoleonic Wars. It bears the names of all French victories and generals, beautifully carved on both its inner and outer surfaces. Designed by Jean Chalgrin in 1806 on the orders of Napoleon, the monument was inaugurated in 1836 to commemorate the sixth anniversary of

the “Three Glorious Days.” The Arc de Triomphe stands 50 meters high, spans 45 meters in width, and reaches a depth of 22 meters. Prior to the construction of the arch in Pyongyang in 1982, it held the distinction of being the largest triumphal arch in the world. Its design was inspired by the Titus Arch in Rome, and it forms part of a triumphal arch architectural style, featuring multiple passageways designed to span the road.

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Unveiling the History behind the Arc de Triomphe The Arc de Triomphe has been an integral part of France’s rich history and heritage for a long time. As one of the most popular and visited monuments in Europe, it proudly stands on the right bank of the River Seine. It serves as the central feature of the Axe Historique, a renowned sequence of monuments. Initially commissioned by Napoleon I, the completion of its construction and dedication to the armies of the revolution and the Empire were overseen by LouisPhilippe. For over a century, it claimed the title of the world’s tallest arch, gracing the Parisian skies. In 1921, the “Tomb of the Unknown Soldiers” was placed beneath the arch, following World War I, taking inspiration from an anonymous warrior’s tomb in Westminster Abbey, United Kingdom. Since then, the Eternal Flame has been rekindled daily at 6:30 PM, a tradition upheld for over a century. This iconic monument has witnessed various historical events, including World Wars, revolutions,

urbanization, and peace. It has seen German troops leading victory marches, French troops marching oﬀ to war, and the conclusion of World War II when the French army and its allies passed by the monument. The arch still stands proudly on the streets, recounting the glorious history of how the French army fought and sacriﬁced lives for the nation’s pride. Replicas Inspired by the Arc de Triomphe Numerous structures around the world bear a striking resemblance to the Arc de Triomphe. Architectural designs inspired by it include: Ÿ Arch of Triumph in Pyongyang, North Korea Ÿ Arcul de Triumf in Bucharest, Romania Ÿ Rosedale World War I Memorial Arch in Kansas City, Kansas, US Ÿ A miniature version at the Paris Casino in Las Vegas, US

Hotels

near the Ar d Tri mphe

Ÿ Hotels near the Arc de Triomphe When planning your trip to Paris, the Arc de Triomphe should be at the top of your “must-visit” list. Staying near this monument provides you with an advantage, allowing you to bypass the large crowds during peak times. Additionally, these hotels oﬀer magniﬁcent views of the Arc de Triomphe. Here are a few of them:

Hôtel Keppler: This hotel ranks high on the list of the best hotels near the Arc de Triomphe, located just steps away from the monument. Hôtel Keppler features a winter garden, and guests can enjoy an American buffet breakfast every morning. Furthermore, afternoon tea is available in the lounge. 2. Hotel the Peninsula Paris: Inspired by both Chinese and Western opera decor, Hotel the Peninsula Paris is a fifteen-minute drive from Paris Airport. Its rooms are adorned with elegant furniture, providing separate areas for luggage and wardrobe. 3. Bulgari Hotel Paris: As one of the renowned hotels near the Arc de Triomphe, Bulgari Hotel Paris is the latest gem in the Golden Triangle of the City of Lights. It offers a restaurant, swimming pool, private bar, airconditioned rooms with wardrobes, and more. This could become your favorite hotel during your trip to Paris. 4. Monsieur George Hotel & Spa - ChampsÉlysées: This hotel offers a fitness center, coffee machine, mini-bar, closets, and free WiFi. The Arc de Triomphe is just a few steps away from the hotel, and it provides complimentary breakfast to all guests, along with transportation services to the airport. 5. Hotel Armoni Paris: Located seventeen minutes away from the Arc de Triomphe, Hotel Armoni Paris offers various amenities to cater to guests’ needs. It provides free WiFi access, and public parking is available nearby at an additional cost. Guests can choose from a range of food options, including vegetarian, nonvegetarian, and gluten-free. 1.

Best Time to Visit the Arc de Triomphe The Arc de Triomphe, one of the major symbols of Parisian beauty, is a popular destination for your next trip to Paris. The City of Lights welcomes millions of tourists from across the globe every year. Therefore, before planning your trip to visit this monument, it’s essential to know the best time to avoid the crowds and fully enjoy this iconic landmark. Winter is the ideal season to visit the Arc de Triomphe, especially from November to March. During these months, there are fewer tourists compared to other seasons. This period allows for a hassle-free visit, where you can take your time studying the history behind the arch. An evening tour is

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particularly soothing, as you can behold the shimmering lights of the Champs-Élysées and the eternal ﬂame of the unknown soldier. Quick Summary

Ÿ Symbolic Location: The Arc de Triomphe is one of Paris’s most famous monuments, situated at the western end of the ChampsÉlysées. Serving as a focal point, it marks the center of Paris’s historical axis.

Ÿ Historical Signiﬁcance: In 1806, Napoleon Bonaparte initiated the construction of this monument following his victory at Austerlitz. The intention was to honor the French army and commemorate their military achievements.

Ÿ Architectural Design: Jean Chalgrin designed the monument, drawing inspiration from the Arch of Titus in Rome. It stands 50 meters (164 feet) tall, spans 45 meters (148 feet) in width, and reaches a depth of 22 meters (72 feet).

Ÿ Intricate Sculptures: Adorned with intricate sculptures, the Arc de Triomphe depicts various scenes from French military history. One of the most famous scenes carved on it is “La Marseillaise,” a highrelief sculpture symbolizing Liberty leading the people.

Ÿ Tomb of the Unknown Soldier: The base of the Arc de Triomphe houses the Tomb of the Unknown Soldier, containing the remains of an unidentified soldier who perished during World War I. This tomb stands as a symbol of remembrance for all the unidentified soldiers who gave their lives in France’s conflicts, upholding the nation’s pride.

Ÿ Eternal Flame: An eternal ﬂame serves as a tribute to every soldier who made the ultimate sacriﬁce. It has been rekindled daily at 6:30 PM since 1923.

Ÿ Iconic Traﬃc Circle: The monument is located at the heart of a large roundabout known as the Place Charles de Gaulle. This roundabout is one of the busiest traﬃc intersections in Paris and is often referred to as the “Étoile” or “Star” due to its star-like layout.

Ÿ Spectacular Views: To enjoy panoramic views of Paris, a visit to the top of the Arc de Triomphe is a must. The viewing platform oﬀers breathtaking vistas of the ChampsÉlysées, the Eiﬀel Tower, and other notable landmarks.

Ÿ Annual Celebrations: The monument plays a central role in national celebrations in France. It is a traditional site for national parades, including the Bastille Day military parade held on July 14th each year. Consequently, many international travelers visit it annually to witness these parades.

Ÿ Restoration and Maintenance: Over the years, the Arc de Triomphe has undergone several restoration efforts to preserve its beauty and historical significance. The monument is meticulously maintained by the Centre des Monuments Nationaux and continues to serve as an iconic symbol of France’s rich history. Conclusion The Arc de Triomphe stands as an iconic symbol of France, a place where the coffins of various French dignitaries, including Victor Hugo and Ferdinand Foch, have lain in state before their final resting place. Additionally, it has witnessed triumph parades from both opposing forces,

such as Germany in 1871 and 1940, as well as parades celebrating France and its allies in the years 1918, 1944 during the liberation of Paris in World War II, and 1945 following the conclusion of the European War. This monument remains an enduring testament to the valor and sacriﬁces made in the name of France, ﬁrmly rooted in the country’s historical fabric.

Arc De

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CIO Women Magazine |

he overall quality of one's life can be signiﬁcantly improved by having a home that has been thoughtfully designed. Throughout the past few years, there has been an increased demand for interior designers. With their help, you may transform your house into a home that authentically evokes the feeling of being at home. This is exactly what Ora Design does to make your home more vibrant, stylish, and bright.

Featuring for CIO Women’s this issue is Bri Peacock- The Most Inspiring Women Leaders To Watch Out For In 2023 Blockades at the start: Bri's early years were fraught with difficulties. She needed to get creative and find a way to make enough extra money to make her dream of starting Ora a reality. And that's exactly what she did. How? In order to fund the launch of Ora, Bri decided to put her baking skills to use by selling custom birthday cakes on Facebook for a short period of time. After launching Ora, she advertised her new business on social media by sharing a post on her personal account in which she offered to redesign five houses for free so that she could add "before and after" images to her portfolio. For Ora's sake, Bri had to learn to do it all on her own since she was a one man show without a business partner, investors, or actual money to work with. She built her own website at the same time she began promoting her work on social media. Even though it was a lot of work, she enjoyed every second of creating a legacy she intended to pass on to her kids. While

her first motivation for starting Ora was only to earn enough to buy more food each week, she has since redirected all of the company's growth capital back into expansion efforts. She routinely got up early and worked late after her kids were in bed. There were many weeks that was the only time she had available since the first four years of Ora, Bri was also working full-time as a marketer for a different local business. Two years in, Ora had enough revenue for Bri to open her first location outside of her home. Four years in? She had saved enough money to purchase Ora's first company van. By year five, she had expanded to the point where Bri's one man operation now required an entire team. I t was both challenging and exhilarating to move from a oneman operation to a group of more than a dozen in a little over a year. Although Bri was thrilled by the rapid expansion, she was unprepared for it. But in true Bri fashion she forged on into this new unknown territory and figured it out as she went. Providing for her little lady tribe at home has always been Bris top priority, then, seemingly overnight, she was responsible for an entire staff and a larger tribe than she'd ever dreamed of having. Although it was scary Bri says " I wouldn't hesitate for a second to do it all over again. The growing pains and struggle we endured were well worth the lessons and insight I learned along the way. Especially to end up here in this place with the people I have now. They're worth more to me than anything else I could ever hope to have in life."

Taking us through Professional Journey: Bri's youth was riddled with challenges. She faced an exceptionally difficult life at home with led to her leaving home at 17, and dropping out of high school to start waiting tables at a small diner. By age 19, she was pregnant with her first daughter. Bri says that meeting her daughter for the first time was "the flame that lit the fire within me strong enough to burn brighter than the fire that surrounded me and gave me the drive to learn everything I had to in order to give that sweet baby the life she deserved" For the sake of her daughter, Bri read all she could get her hands on to gain the knowledge she needed to succeed. She made it her mission to provide her with all of the advantages she'd been denied. She got her start in the business world by opening a roofing company. Her second business venture was a highend clothing boutique, her third business adventure - Ora Designs. After deciding to give Ora a shot, she enrolled in online classes at the New York Institute of Art and Design and attended them after putting her daughters to bed at night. Future Plans: Ora hopes to expand its cabinet and countertop division, remodeling services, and furniture department in the near future. There will also be an investing arm dedicated to real estate. Bri says it would be great if we had AirBnBs, flipped a few motels into themed unique stays, and had a handful of venues to really get our event styling division off the ground. Bri's most ambitious vision for the company's future is a large destination complex with an incredible amount of some of the most exciting features we've heard lately. She's keeping it a secret for now but we can tell you her

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plans include a vineyard, greenhouse library complete with cats, and a whole lot more. Words for budding entrepreneurs: Don't let imposter syndrome paralyze you. Where you're meant to go doesn't depend on where you came from. It doesn't matter what hand you're dealt; what matters is that you play the hand you were given like it was the one you wanted, says Bri. "What you believe your capable of is true. If you believe you'll fail, you will. If you believe you can make your wildest dreams come true, you will." Bri Peacock If your life story was a book, what would it be called, and why? “If I can make it, so can you” In a humble yet encouraging response, Bri says “I have lived a life riddled with an exceptional amount of traumatic events that have been exceptionally severe. If it can break your heart, chances are it’s broken

mine. I myself am a very ordinary person with no special gifts or talents so if I can make it past what I’ve come from I believe with my entire being that everyone else can too.” How has your experience helped you to shape your enterprise? It inﬂuenced my leadership style and the way I structure our company. It taught me how important it is to boost the conﬁdence of my team and empower them. It's incredible what people can accomplish when they believe in themselves. Ora's growth presented challenges for me, but it also dismantled and reinvented what I thought was possible if I believed it could be. And I believe my team is capable of tenfold (or more!) what I am on my own. The authenticity of that belief, I believe, is magnetic and highly infectious. So now I'm not the only one who believes it; we all believe it, so the sky's the limit! Says Bri.

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How have your personal life experiences influenced the entrepreneur in you? “There has never been a plan B.” Bri believes it gave her the unwavering determination to persevere and keep fighting to succeed even though there were a million reasons she should have given up. Having no safety net or security to fall back on in life can be terrifying, but it also means that doing whatever it takes to make it was her only option. So, no matter what, Bri kept going. Advice for younger self: Bri says she would tell her younger version that the world around you isn’t the only kind that exists, it’s just the only one that you’ve seen. It’s all temporary, keep your eyes on Jesus and keep going. Words that changed the leadership approach: Two of Bri's favorite quotes had the biggest impact on her approach to leading people. The first quote is “Leadership looks a lot like loving people” and the second is “Become the kind of leader that people would follow voluntarily, even if you had no title or position.” These quotes spoke deeply to her and the way she tried to love and lead. Bri never wanted to be the kind of boss who just had a title, she wanted to be the kind of leader who had the people. Inception of Ora: Ora was started in the Spring of 2016 and will soon be celebrating their 8th birthday.

Paving the way through challenges:

What was the vision of your company when you started?

One of the biggest challenges Bri faced was managing the exponential growth Ora experienced. She never expected Ora to grow into what she has but she is very grateful it happened.

Bri wanted to make everything around her beautiful, from the inside and out.

Seeing something she hoped would help her get some extra groceries each week turn into a 7-ﬁgure company that continues to grow has been an absolute dream, and it inspired Bri to pursue even bigger goals than she ever thought possible.

Her objective was to rewrite the current industry narrative by developing a more approachable, inclusive, and innovative approach to design and renovation. Initially, she wanted to be able to scale Ora to the point where it generated 6 ﬁgures in revenue and could service three to ﬁve clients at once. How things are running in terms of revenue and clientele base

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What you believe your capable of is true. If you believe you'll fail, you will. If you believe you can make your wildest dreams come true, you will." - Bri Peacock

Today Ora has 30 to 35 clients at a time and the revenue point is over 7 ﬁgures as a company. Growth trajectory over the years: Bri says, she is endlessly grateful that her business has consistently surpassed its growth trajectory as well as business averages. What is the reason behind your company’s longstanding success? Jesus, Starbucks, and Good vibes, Bri said jokingly. On a more serious note, she thinks a company is only as good as its team, and feels hers is absolutely phenomenal. They treat their clients and their homes as they would their own and truly value every person the work with. The team at Ora counts it both an honor and a privilege to be given the opportunity to work on people's homes. The staﬀ that Ora employs put their heart and soul into the company, just like Bri does. And Bri full heartedly believes that she and Ora wouldn’t be where or what they are without each one of her team members.

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Influencer marketing gained importance since 2019. Influencer marketing in 2023, still remains the go-to strategy for businesses and brands. In this quickly changing digital age, influencer marketing is a quick and fast technique to gain larger attention. It is the need of the hour. As brands always try to be ahead in today’s times, influencer marketing in 2023, affirms a reliable source of drawing the attention of people towards a brand. Influencer marketing in 2023, has become a trend. It builds trust with the audience and the brand. It brings the audience closer to their favorite brands and the influencers endorsing them. Audiences love to consume the content of influencers as each one has its own niche. There are vloggers who visit places like restaurants, scenic places, and heritage tourist spots which help people discover new places. The power of influencer marketing in 2023 can cover the following points: 1. Refreshed content plan Adapting to influencer marketing in 2023, means you’re making a whole new and fresh content strategy. In these digital days, collaborating with an influencer helps a brand to give new thought to the brand and the product. As the influencer is popular among youngsters, influencer marketing 2023 helps a brand to surge its reach and engagement in much larger numbers. It happens fast and chances of revenue increasing go up. When collaborating with the influencer, crafting content in accordance with the brand and the influencer is important. Picking a relevant influencer is vital. Somewhere, the brand and the influencer must be related. A wellcrafted content plan with influencer marketing in 2023 is the best thing these days.

2. Higher audience engagement Influencer marketing in 2023 is the most common thing you’ll see. Like, share, and comment on the video is the most basic line you’ve heard. The audience of the influencer and of the brand are combined when you onboard an influencer for some time. As the influencer shares your content on his social media profile, the reach of the brand goes up very fast. The number of impressions, likes, and comments is substantial. If the content is well-crafted the influencer will request their friends to share it on their profiles. It’ll further increase the reach. 3. Higher Google ranking Adapting influencer marketing in 2023 increases brand awareness. It becomes easy to charm your potential customers by using the power of influencer marketing. It has the capability to increase your Google rankings as more and more people check out your website. People get intrigued when they see their favorite influencer endorsing a particular brand. So indirectly they check out your website if they like the content posted on social media. 4. More conversion rate High sales figures are the main agenda of any business. As the purchasing power of the general public has increased, so is the brand consciousness too. People have shifted to higher standards of living. Every brand has to live up to the expectations of the audience. Here is where influencer marketing comes into the picture. As the audience interaction with both, the brand and the influencer, increases the chances for more conversions for the brand get increased. As the audience personally knows the brand

and the influencer they feel a familiarity with both. Social media is a space where a lot of things happen due to the informal vibe of an influencer. 5. Targeting is detailed Targeting an audience can be a daunting task when planning for marketing or promoting your product. You need a good understanding of the market trends. Likes, trends, and tastes of the current fashion freaks out there is a thing to master. But, influencer marketing makes it simpler. If you own an e-commerce clothes brand, you need to hire an accurate influencer who is fit for the brand. It depends on the type of your audience and the products you’re selling. You cannot misalign the influencer and the product when opting for influencer marketing. 6. Lasting partnership Yes, influencer marketing is a partnership. Both the brand’s and the influencer’s image are at stake. If the campaign turns up to be successful, the partnership may go on for longer periods of time. An important thing here is the content created when the collaboration takes place. Relatable content and the image of both the parties involved lead to long-term partnerships. The benefit of this to the brand is it saves money, resources, and time. The benefit to the influencer is that he gets more reach, and money from the brand and doesn’t need to find more brands for the next endorsement. Benefits of Influencer marketing: 1. Influencers are trusted As the hype of influencers exists on social media, they are trusted by the Gen-Z population and other family members. The endorsement of the influencer is a type of review that the

product is good. Previously, we would rely on the reviews of our family, friends, and relatives to get reviews of products.

assurance that the said product will be good.

2. Good-to-go validation

As mentioned in the points before, all businesses want a good number of sales figures. More the revenue, the more the brand flourishes. Expansions and diversifications may also take place when reached a particular level. This is the best benefit of influential marketing.

Inﬂuencer marketing gives validation about the product as a good-to-go option. As people keep seeing the inﬂuencer on social media and are well aware of his content, the public gets

3. Higher sales ﬁgures

Conclusion: Influencers or content creators have blown up social media these days with their content. People are going gaga over the type of content coming up on social media by influencers. It’ll only grow day by day. As it is mostly in video format people love to see it when sipping tea/coffee, or when commuting to work in a cab. The influencer culture has reached heights and the sky is the limit for it. What will happen next in this field

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