The Most Influential Businesswomen To Watch Out

From Editor’ s Desk

Horac

Womenareeffectivechangeagents,anddiversityandgenderparityin

leadershipanddecision-makingareincreasinglyacknowledgedinall walksoflife.Womenstillmakeupaverysmallpercentageofthose whomakedecisionsinpolitics,business,andsociety

Theneedtoclosethepaygapbetweenmenandwomenhavereceivedmore attentioninrecentyears,alongwithcallsforgreatergenderequality.Despitethe factthattherehasbeenalotofimprovementinthisarea,therearestillfartoofew womeninpositionsofauthority.

Conqueringthestruggles,womenhaveemergedaspowerfulleaders!

ThisissueofCIOWomenofTheMostInfluentialBusinesswomentoWatchOut arethestoriesofsuchpowerfulwomen.

Featuringforthecoverstory-

AsDr.HuiWu-Curtisworkedthroughvariouspositionswithinthecontactcenter, shealwaysabsorbedasmuchknowledgeasshecould.Shebelievesthatlearningall aspectsofyouroperationsandbusinessallowsyoutomakebetterbusiness decisions.

ThecontactcenterindustryhasofferedHuisomanychallengesandrewards.It allowedhertobeathoughtleaderforculture,diversity,leadershipdevelopment, technology,customerexperience,strategy,andoperations.

KarenSimonstoodoutbecauseshewasthefirstwomanworkingasanindustrial realtorinDallas-FortWorth.Duetothefactthatshewasabitofanoutlier,she gainedsomeexposure.Therealizationthatwomencoulddothejobwiththeright opportunityandeducationledtosomedoorsopeningasaresult.Karenhas continuallyworkedtokeepdoorsopenforwomeninthecommercialrealestate industry,notonlyinindustrialrealestate.

"Rule your mind or it will rule you" -

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PRNewsSection

TLGPresident&CEOTinoMantella

Recognizedas2023GeorgiaTitan100 forSecondConsecutiveYear

TitanCEOandheadlinesponsorWipfli LLParepleasedtoannounceTino Mantella,President&CEO,Turknett LeadershipGroup(TLG),asa2023 GeorgiaTitan100forthesecond consecutiveyear.TheTitan100 programrecognizesGeorgia’sTop100 CEO’s&C-levelexecutives.Theyare thearea’smostaccomplishedbusiness leadersintheirindustryusingcriteria thatincludesdemonstratingexceptional leadership,vision,andpassion.

Collectivelythe2023GeorgiaTitan100 andtheircompaniesemployupwardsof 118,000individualsandgenerateover $36billioninannualrevenues.This year’shonoreeswillbepublishedina limited-editionTitan100bookand profiledexclusivelyonline.Theywillbe honoredatanawardsceremonyonApril 27th,2023andwillbegiventhe opportunitytointeractandconnect multipletimesthroughouttheyearwith theirfellowTitans.

“TheTitan100arechangingtheway thatbusinessisdoneinGeorgia.These preeminentleadershavebuilta distinguishedreputationthatis unrivaledandpreeminentintheirfield. WeproudlyrecognizetheTitan100for theireffortstoshapethefutureofthe Georgiabusinesscommunity Their achievementscreateaprofoundimpact thatmakesanextraordinarydifference fortheircustomersandclientsacross thenation.”saysJaimeZawmon, PresidentofTitanCEO.

TinoMantellajoinedTLGasPresident andCEOinOctoberof2018.Overthe courseofhiscareer,hehasledsomeof thenation’slargestnon-profit organizationsaswellasfor-profit companiesindiversifiedfieldssuchas humanandsocialservices,health,and technology

Underhisguidance,theTechnology AssociationofGeorgiaandtheYMCA ofMetropolitanChicagobecamethe largestinstitutionsoftheirkindin NorthAmerica.Histrackrecordof acceleratingimpactrelatedtothelives ofpeople,thecongruityofteams,and theeffectivenessoforganizationsis evidentinhisnationallyrecognized reputationofbeingaversatile, innovativeleader.Hiscurrentfocusis onseeingthatTLG’smissionof ‘spreadingleadershipcharacteraround theglobe’iscarriedouttoitsfullest extenttoimpactthegreatestnumberof peopleandleaders.

“Iamhonoredtoagainbeselectedasa Titan,”saysTino.“Myexperience participatinginthe2022programwas enrichingandrewarding.MostofallI appreciatedtheopportunitytomeet andlearnfromtheotherTitans.Ilook forwardtoengagingwiththeclassof ‘23’.”

TinowillbehonoredattheTitan100 awardseventonApril27th,2023at ZooAtlanta:SavannaHall.Oneofthe city’smosttreasuredhistoricbuildings, the1921buildinghasbeenrevitalized byZooAtlantaforitsnewlifetoday

AshomeoftheAtlantaCycloramafor morethan90years,thebuildingis

famousforitsgrandscaleand neoclassicalarchitecture.Thisunique cocktail-styleawardseventwillgather 100TitansofIndustryandtheirguests foraneveningunlikeanythingthat existsintheGeorgiabusiness community

“Onbehalfofallthepartnersand associatesatWipfliwecongratulateall theTitan100winners.It’sanhonorto recognizethisdiversegroupofleaders intheAtlantacommunity We appreciatethelastingimpacteach leaderhasmade,andcontinuesto make,inbuildingorganizationsof significancebothinAtlantaand abroad.Youringenuityandcreativity havesetyouapart,andthehonorof beingseenasanindustryTitanis richlydeserved,”saysBillBoucher, PartneratWipfli.

AboutTurknettLeadershipGroup

TurknettLeadershipGroup(TLG)isa leadershipdevelopmentfirmlocatedin Atlanta,Georgia.FoundedbyBoband LynTurknettin1987,TLGhasbeen providingtimelyleadership developmentservicesfor35years.The TurknettLeadershipCharacterModel createsthefoundationforallTLG serviceofferings.TLGhasworked withthousandsofindividuals,teams, andcompaniestohelpthemunleash theirfullpotential.Tolearnmoreabout TurknettLeadershipGroupandhow wecanhelp,pleasevisit www.turknett.com.

C O N T

DR. HUI

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career

Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffort sheputinwasthedrivingforcebehind hermeteoricclimbtosuperstardom. "Shehadapassiontoimproveherself byreadingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood.

Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

DR. HUI WU-CURTIS

HelpingReachNewLevelsOf CustomerService!

Thesuccessofanyorganizationstartsandstopswith itspeople.Acompanywhereeverybodydeservesa voice,andeveryone'sideasandopinionsmatter Becausenotonesinglepersonhasalltherightanswersbut, collectively,wecanbesuccessfultogether

Expandingonthisvision,SupportUwascreatedbyDr.Hui Wu-CurtisalongwithherpartnerRonPetrie.

Bothofthembelievethatit'simportanttocreateasafework environmentwhereweembraceeachother'sdifferencesand thatit'sokayforeverybodytobethemselves.Andifwe createaculturethattrulyembracesthesequalities,Dr.Hui andRonbelievethatthisunderservedtalentwilldeliver exceptionalcustomerservicetotheirclients.

FeaturingforCIOWomen'sthisissueisDr.HuiWu-CurtisTheMostInfluentialBusinesswomenToWatchOut.

WhyThisField:

Likemanyothers,Dr.HuiWu-Curtisstumbledintothe contactcenterindustry Whenshewasincollege,H ui acceptedapart-timejobatacallcenterinSanDiegowhere shetookincomingcallsforalphanumericpagers.

Therewas2daysoftrainingandthenyouwerein production.Itwasaveryhigh-volumejobwith2daysof trainingtogetintoproduction.Huinevergottomeether supervisorandthejobitselfwassofastpacedand demanding,andbecauseofthat,sheleftafter4months.

Yearslater,Huihadtheopportunitytogobackintoacall centerasasupervisor Atthetime,shewasinamid-level leadershiprole,andthoughtitwouldbechallengingtosee howyouwouldeffectivelymanagepeoplewhoweretiedto thephones.So,sheacceptedthatjobandneverleftthe contactcenterindustryeversince.

AsDr.HuiWu-Curtisworkedthroughvariouspositions withinthecontactcenter,shealwaysabsorbedasmuch knowledgeasshecould.Shebelievesthatlearningall aspectsofyouroperationsandbusinessallowsyoutomake betterbusinessdecisions.

Soonenough,Huifellinlovewiththehecticnatureofcall centersandthehundredsandthousandsofpeopleshe workedwithinthevariousglobalcontactcenters.

Huienjoyedinteracting,collaborating,anddevelopingher teams.Eachpositionwasanopportunitytodosomething greatandastimeprogressed,herscopeofresponsibilitykept increasingsothemagnitudetoprovethingsandachieve amazingresultswasrealized.

Allofthisnotonlybenefittedherinternalteamsbutalsothe millionsofcustomerstheyserved.Seeingherteam membersandleadershipachieveresultsfarbeyondtheir expectationswasthedrivingforceforhertocontinueinthe contactcenterindustry

ThecontactcenterindustryhasofferedHuisomany challengesandrewards.Itallowedhertobeathought leaderforculture,diversity,leadershipdevelopment, technology,customerexperience,strategy,andoperations.

InitialBlockades:

Aftergettingmarriedat22,Huihadher1stsonat24,and graduatedfromcollegeinSanDiegoat25.Alongtheway, shehadalwaysworkedmultiplejobs.

Inthebeginning,itwasamatterofprioritytofindajobthat paysenoughtosupportherfamily Toachievethat,Huihad toupskillherselfsoshelearnedasmuchasshecouldat everyjobandstartedapplyingforpositionsthathadgreater scopeorlevelofresponsibility.

IfHuithoughtshewasreadyforasupervisorjobandher currentemployerdidn'tseeitinherorwasabletoofferthe positionwithinthetimeframeshewanted,shewasn'tafraid toquitthejob.

ThewayHuiprogressivelymovedupthecorporateladder wasbyjumpingcompaniesinordertopromoteherself.It washardbeingyoungandnothavingenoughemotional intelligencetoseewhatwasholdingmebackatthetime, saysHui.

Dr.HuiWu-Curtiswasconstantlygettingfrustratedand angryatthefactthatherbossescouldn'tseeherpotentialor provideherwithopportunitiesfordevelopment.

Oneday,Hui'shusbandtoldherthatheunderstoodwhyshe wasjumpingfromonejobtoanother Ateachjob,shewas alwaysgettingfrustratedfornevergettingchosenfor projectsorgiventhetrainingtogrow.Hui'shusbandtold herafterseveralboutsoffrustrationwithherjobsthatthe onlycommonalitywasher .

Hui'simmediatereactionafterherhusbandexpressed himselfwastobeangryathimforsayingsuchathingand notsupportingher,buthisobservationdidcauseherto pauseandreflectinternally

So,Huivowedthatshewouldfundamentallychangeher outlookandapproachtowardsherjobs.Itwasn'tabout alwaysbeingrightbutbeingkind.

Dr.HuiWu-Curtisworkedonherabilitytobelikabletoher colleaguesandsuperiors.Whenshedidthat,Hui's immediateleadersstartedseeingherinadifferentlight. Soon,shewascalledtoparticipateinprojectsoraskedto applyforpromotionalopportunities.Itwasaboutcreating advocatesinsideofworkthatwouldcommunicatetoothers howshe waseasy&funtoworkwith.

Allofthispaledapartincreatingmoreawarenessinother departmentstoshowHui'spotential.Slowly,thisledto increasedexposureandopportunitiesforherthroughout severalcompanies.Huilearnedthevalueofnetworking withinherowncompanyandgraduallyexpandedtogrow herprofessionalnetworkexternally

Walk-ThroughOfProfessionalBackground:

WhileDr.HuiWu-Curtiswasinvariousleadership roles,shegotinvolvedwithseverallargeprojectsat differentcompanieswhichexposedhertootherareasof operationsandtechnology.Exposuretothesethingshelped herlearnhowtorunheroperationsbetterandhowsheand herteamscontributedtotheoverallcompanysuccess. .

OnceDr.Huiwasabletoachievethosesuccessesatone callcenter,shewouldleavetodothesamethingatanother inahigherpositiontoseeifshecangetthesameresultsin abiggercapacity.

Dr.Huibelievesthatyoucontrolyourowncareerand wasn'tafraidtoleavethejobforapromotionalopportunity Keepingthatbelief.Shelefthersupervisorjobtobea manager.Severalyearslater,shelefthermanagerjobtobe adirectorandcontinuedmovingupinhercareer

AsHuimovedintoamanagerposition,shedecidedtogo backtoschoolforherMBAtolearnandunderstandmore aboutbusinessstrategy

Dr.HuiWu-Curtisgottheopportunitytobeinadirectorrole atChoiceHotels.ShewasoriginallyhiredasDirectorof BusinessResults,soonshewaspromotedtoSr.Director–GlobalCustomerCareStrategyandwasresponsibleforallof thesupportserviceswhichincludedover2,000employees globally Thisscopeincludedteamsofpeoplewhohandled globalreservations,memberservices,customerrelations, socialmedia,andpropertysupport(forthehotelfranchisees andstaff).

DuringhertimeatChoiceHotels,Dr.Hui'sleadershipteam andsheachievedsomanymilestonesandpavednewroadsto higherlevelsofperformanceandprofitability.Shewasasked tospeakatseveralconferencesallovertheworldtosharethe hotels'operationalsuccesses.Later,shewasaskedtojoin CCW'sadvisoryboardandstartedtoestablishherselfasa thoughtleaderincontactcenteroperationsandcustomer experience.

Soon,Dr.HuiwasheadhuntedbyArizonaPublicService (APS),Arizona'slargestpublicutilitycompany.Theyhad createdanewroleforherasGeneralManager,Customer Operations,reportingdirectlytotheChiefCustomerOfficer.

AfteralittleovertwoyearsatAPS,Dr.Huiwasheadhunted againtobethePresidentofWorldConnection,amedium sizebusinessprocessoutsourcingcompanymanagingcall centersinBoise,IdahoandGuatemalaCity.Shetransitioned intothisPresident/COOrolerightbeforethepandemichit.

In2021,Dr.Huileftherpositiontostartherownbusiness processoutsourcing(BPO)companycalledSupportU.Itwas anopportunityforhertobuildacompanytherightway,by focusingonemployeesfirst.FartoooftentheBPOindustry isseenmerelyasalaborarbitragedrivenmodel,apracticeof searchingforandusingthelowestcostworkforceto outsourceservices.Wedon'tsubscribetothisbusinessmodel andofferouremployeesalivingwagewheretheycanafford necessitieslikehealthinsurance. So,Dr.Huisetoutto createapurposeandmission-drivencompanythatisfocused onemployingunderservedpopulationsofpeople,providing supportanddevelopmentforthemtohaveopportunitiesfor mentorship,growth,andpromotionalopportunities.

HelpingHandOfEducation:

Dr.HuiWu-Curtishasalwaysbeenagreatlearnerandloves tolearnasmuchaspossible.Honestly,doesoneneeda degreetodomyjob?Probablynot,buthavingacollege

“Ibelieveineducation andlearningandthat canbeachievedin differentways.”

-Dr.HuiWu-Curtis

degreeandthenanMBAandDoctorateinBusiness Administration,hashelpedopenmyeyestolearning moreaboutotherareasofbusiness,saysDr.Hui.It createdmoreopportunitiesforherinproviding credentialsandcredibility

TheleadershipstyleofDr.Huiisverymuchateaching style.So,whateversheknowsorhaslearned,shepasses itdowntoherleadershipteams.Shewantsherleaders tounderstandalltheoperationalelements,andlearn howtoeffectivelymanagepeople,whilecritically thinkingthroughprocesses.

Dr.Huibelievesthatifpeoplearetaughtthingsand trulyunderstandthebusiness,thentheywillinturn makebetterbusinessdecisions.Thisiswhyalearning organizationreallyresonateswithher “Ibelieveineducationandlearningandthatcanbe achievedindifferentways.”-Dr.HuiWu-Curtis

HowPersonalExperiencesInfluenceThe EntrepreneurWithin:

Dr.HuigrewupinaveryconservativeChinesefamily wherethefocusismoreontheboysinthefamilyto succeed.Characteristicssuchasboldnessandrisktakingarenotoftenseenforwomeninherculture growingup.

Dr.Huisaysshehadthoughtaboutbeingan entrepreneurearlyon.However,itwasalwaysingrained inhertostudy,getgoodgrades,andgetagood-paying job.Ittookyearsofworkingtofindherownlevelof self-confidence.

AsDr.Huimovedintohigher-levelleadership positions,shewasexposedtomorepoliticsand personallyexperiencedseveralincidencesofunethical businessdealings.Shecouldn'tbelievepeoplecoulddo suchawfulandunethicalthingstoothers.

Allofitjustshowedherwhatshedidn'twantto become.Italsomotivatedhertodoherownthingso shecanhavecontroloverwhatwasbeingdoneand whomshewantedtodobusinesswith.

FuturePlans:

Dr.Hui'sfutureplansaretocontinuetogrowSupportU. Shewantstousethecompanyasaplatformtoshow othershowfocusingonyouremployeesfirstwillbring youfarmoresuccessthanonlybeingfocusedon revenue.

“Ilovepushingtheenvelopeandseeinghowwecantake therightinnovativetechnologies,abalancedapproachwith therightpeopleandprocesses,andcreatesuperior performanceandvalueforourclients”,saysDr.Hui.She alsoenjoysbeinganearlyadopter,takingrisks,andseeing howtheycanfundamentallychangethewaytheydeliver customerexperience.

Dr.Huisaysthatheralternatefocusistobringmore educationandawarenesstoothersoninvestinginpeople whohavebeenmarginalizedintheworkforce.Sheisvery purposefulinherapproachtonarrowingthedisparitiesin theworkplacethatshehadexperiencedandseeninthepast. Shewillcontinuehereffortsinworkingwithcommunity partnersandotherorganizationstopromotediversityand inclusioninleadershiprolesandmentorshipbyshowcasing SupportU'sbusinessmodelandapproach

APieceOfAdviceToYoungerSelf:

“Iwouldtellmyyoungerselfthatbusinessistough,really tough.Thereareunimaginablethingssuchasgreed,elitism, entitlement,andunethicalbusinessbehavior Andsomeof thosethingswillhappentoyouandbepreparedtodeal withthosesituationsandnotinternalizethem.Knowwho youare,andwhatyoustandfor,andkeepmovingforward. Don'tletotherpeople'sbadbehaviorlimityourabilitytobe successful.”-Dr.

HuiWu-Curtis

SomeWiseWordsForBuddingEntrepreneurs:

Tothoseaimingtobecomeentrepreneurs,Dr.HuiWuCurtissuggestsfocusingonwhatyouaregoodatandlove doingandthebusinessideawillcometoyou.Sheadvises thatonceyoutaketheplungetostartyourownbusiness,go learnfromothersandaskforhelpfrompeoplewhoare expertsincertainfacetsofthebusiness.Don'tfeellikeyou havetofigureitalloutbyyourself.Growyournetworkand calluponyournetworkforhelp.Youwillbesurprisedby theamountofpeopleouttherewillingtohelpyou.

It'shardtodeterminewhatsuccesswilllooklikeforeach person.Thisissomethingyouhavetopersonallydefine. Owningyourownbusinessisdefinitelynotforthefaintof heartandyouhavetobelieveinyourselfandyourabilities inorderforyoutosucceed,saysDr.Hui.

KAREN SIMON

AHighlyQualifiedWomenpreneurwith OutstandingStrategies

Asedulouspersonalityhelps overcomeallobstaclesand thrivesthroughevery challengethatcomesalongthewayto achievement.Personalityisimportant, especiallyforleadersinsectorslike realestatetoearnthetrustoftheir clientsandteammates.KarenSimon (PresidentandManagingPartnerat EmersonsCommercialManagement US,LLC)isaremarkablewoman leaderwhoisboostingtherealestate industrywithheradroitleadership.Her uniquepersonalityasarealestate experthaswonherconsiderable respectforherhighlypersonalized approachtoherclients.Shedrawson decadesofexperience,deep communityconnections,andunique marketingknowledge.

EducationalBackground

KarenearnedaBachelorofScience degreeinhistoryandeducationfrom theUniversityofTexasinAustin.She brieflytaughtforoneyearinaFort Worthhighschool.Shestarted teachingwhenshewasjust20years old,makinghertheyoungestteacher evertobehiredtoteachinahigh schoolintheFortWorthregion. Teaching18and17-year-oldsproved tobesomewhatdifficultforKaren,so shereturnedtograduateschooltoearn amaster'sdegreewithaprimaryfocus onAmericabetweentheWorldWars. Shealsogotajobteachingata communitycollege.

Karenmaintainedherdoctoralwork afterleavingherpositionasa communitycollegeinstructor.She chosetoquittheacademicfield, though,becauseshewasunabletofind employmentlocallytoteachupperlevelcourses.Forbothundergraduate andgraduatedegrees,thefederal governmentgrantedhercreditfor education.Karenwasconsequently eligibleforthehighestpositionoutside ofWashington,theGS14/15.Later,

shewasemployedbythe DepartmentofHousingandUrban DevelopmentinRegion10,afivestateregion,astheexecutive assistanttotheregional administrator.Shewasalsoincharge ofmanagingallintergovernmental andpublicrelationsforthefive-state region.

RealEstateJourney

Karen'srealestatecareerstarted whenshecameacrossabrochure thatstatedthatindividualsmay becomerealestatebrokersifthey hadcompleted60semesterhoursof realestate-relatedcourseworkor900 classroomhoursofrealestaterelatedstudy.Karenprovideda transcriptbecauseitwasintriguing toher.Butinordertotaketheexam, sheneededthreesemesterhours,or ninehoursofclass,outofapossible 60.Asaresult,Karentookatwoweekleaveofabsenceandattended schoolduringtheday,night,and weekends.

Aftersuccessfullypassingthetest, Karenreceivedherbroker'slicense. Shemetthemaninchargeofthe HenryS.MillerCompany's industrialdivisionafterworkingfor theDepartmentofHousingand UrbanDevelopmentforalmostfour years.TheHenryS.Miller Corporationwasthebiggestreal estatecompanyinTexasatthetime andrankedfifthinthenation.

Therewerenowomeninthe company'scommercialdepartments inthemiddleofthe1980s.Inorder togetKarentoconsidertheofferin 1983,theyhadtobargainwithher overaperiodofseveralmonths.And that'showKarendecidedto distinguishherrealestatecareer.It wasastruggleforhersinceit involvededucationandpersuasion.

BringingValuesagainstallOdds schoolstolearnthelanguageandget familiarwiththeprocedurebefore shehadtohireanyone.Andthus Karenstartedherfirstcoursein industrialrealestate.

Karendiscoveredthataslongasone waspreparedandknowledgeableto handletheircompanybusiness,clients didn'tcareifshewasawomanora man.Shewaspreparedtoputinalot ofeffort,buthermalecolleaguesinthe realestateindustrywerealittleless acceptingofherinvolvement.They didn'ttrustwomensincetheymightnot knowwhattheyweredoingorcouldn't tellthedifferencebetweenadock-hi grade-levelentrywaytoawarehouse. However,HenryS.Millerwasavery pragmaticcompanyandagreedtosend Karentoseveralindustrialrealestate

Karenstoodoutbecauseshewasthe firstwomanworkingasanindustrial realtorinDallas-FortWorth.Dueto thefactthatshewasabitofan outlier,shegainedsomeexposure. Therealizationthatwomencoulddo thejobwiththerightopportunityand educationledtosomedoorsopening asaresult.Karenhascontinually workedtokeepdoorsopenfor womeninthecommercialrealestate

industry,notonlyinindustrialreal estate.

Karenbringsknowledge,training,and adrivetogoaboveandbeyondthe taskathand.Sheattemptstofindout despitebeingunafraidtoadmit,“I don'tknow.”Forexample,sheclaims, “I'm not afraid to say, I don't know, but I'm willing to find out, and I think that's a key factor. Most people will forgive you for not knowing something as long as you're willing to find out for them.”

EmersonsCommercialRealEstate: JourneysoFar

EmersonsCommercialRealEstatewas foundedin2004byMattPrice,aCPA andrealestateinvestor,andRichard Webb,abankerwhohadalsobecome interestedinrealestate.Theyeachhad thechancetoacquireasizable portfoliotosellwhileworkingfora familytrust.In2004,theyestablished theirbusiness,andKarenjoinedthem in2016.Thecorporateheadquarters wasinDallas,whilethecompanyalso hadanofficeinOklahomaCity Atthe time,theymanagedand/orleased around7millionsquarefeet,butsince theyhadpreviouslyworkedforKroger RealEstatetheyhadtheopportunityin 2019toformamanagementcompany called1045LLCalongwithanother realestategroupcalledPriority Properties.Inaddition,theyreceived thenationalcontractformanagingthe 2,800KrogerfacilitiesintheU.S, totaling80millionsquarefeet.

Emersonsowns50%of1045LLC,a businessthatisrapidlyexpandingin thepropertymanagementindustry.It hasestablishedarealestateinvestment trustandiscurrentlyraisingmoneyfor asecondfundtopurchasestabilized retail.Karenestimatesthat1045LLC hasroughly39officesnationwide whenitcomestoalltypesof commercialrealestate.

EmersonsGoal

KarenwantsEmersonsFortWorthto increasethesizeofitscommercialreal estatepropertyportfolioandengagein actualpropertymanagement.Duetoits expertise,thecompanycurrentlyrefers allpropertymanagementtoitsDallas office.KarenwouldpreferfortheFort Worthofficetohaveanothergrowth opportunitythough.Shethinks Emersonsisstillyoungand developing.Thecompanycanprovide ownershiptoanyonewhojoinsthe team.InadditiontotheBradford Company,Karenhasservedasthe managingpartnerofseveralother businesses.Sheopenedandrantheir TarrantCountyofficefor12years,but shewasnevergiventhechanceto becomeanowner.

Self-Analysis&AdviceforWomen Entrepreneurs

Karenwouldliketorefertoherlifeas “thejourneyofahumanitarian”.She enjoysthedailychallengeofworking andfindsgreatsatisfactioninworking forsomecharitableorganizations.

Karensaysinheradviceforaspiring femalebusinessowners, “Know everything you can about a geographic area. Know everything you can about some subset in the commercial real estate business, for example. For the first 15 years of my career, all I did was industrial real estate. I think that I have come away from that 15-year period as knowledgeable, and that's an important thing to be able to share with a client.”

Karenhasawealthofretailexperience fromhertimeastheheadoftheland divisionforaretaildevelopment companyandherinvolvementina companythatmanages100million squarefeet.Mostofwhichisdedicated toretail.Shebelievesitiscrucialfor someonetoeitherbecomeanexpertin acertainareaoftopographyorto becomeextremelyinformedaboutthe subjectmatterofaspecificareaofthe realestateindustry

ExperiencesGrowingup

Karencomesfromafamilythatplaces astrongemphasisoneducationanda curiousmindset.Shethinksthatit inspiredanentrepreneurialspirit.She didn'tfeelshehadanyownershipin thecompanyshewasworkingforand wasn'tcontentwithbeingonlyan

employee.Shethenstartedlookingfor joboptionswhereshecouldemploy herexpertise.Asaresult,Karenleft theBradfordCompanysinceitslone ownerdidn'twantanypartnersinthe business.Additionally,Karen'sspirit states, “If I know more about it than most, I ought to have a chance to have some participation.”

ContentwithLife

Karenfeelscontentwithherlifeand herdevelopmentthroughouttheyears. Shebelievesthatshehasassistednot onlyotherwomenbutalsoherselfin developingaskillsetandamission statement.Karenhasappreciatedher journeyandthedevelopmentthathas

comewithbeingabletoforgeapath thatveryfewwomenbeforeherhave traveled.

Karen'shusbandisveryencouraging. Hertwosonsareawarethattheir motherisavailabletothematalltimes. Inordertosetagoodexampleforher children,beagoodmother,andbea decenthumanbeing,Karenunderstood shecouldn'tbeaPTAparent.

EmpathytowardsBuddingTalent

Karenwantedtogiveotherpeoplethe samechanceshewantedforherself-to learnhowtothinkcreatively,treat othersproperly,andchooseifyoucan beapartofsomethingornot.

Additionally,tohandletransactions, andbeinvolvedinacompany's purchase,development,participation, andgrowthwasimportanttoher

Karen'sresponse,whenaskedfor adviceforaspiringfemale entrepreneurs,wasthatitdoesn't matterwhatindustrythey'reentering. Inherstatement,shestatesthat “if you treat other people fairly, if you learn your craft and you have a willingness of spirit, it's going to show through. You may get some bumps in the road, but ultimately you're going to succeed.”

“KarenSimon's uniquepersonality asarealestate experthaswonher alotofrespectfor herhighly personalized approachtoher clients.”

HARBOUR BRID

The National Icon of Australia!

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi

Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD)

NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

FourSeasonsHotel

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater

BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise.

TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

4.3-HourCatamaranWhaleWatching Tour

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus.

Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid.

Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

7 SEO

STRATEGIES TO SCALE

Searchengineoptimization,

sometimesknownasSEO StrategiestoScaleYourCreative Business,isanessentialcomponentof keepingarobustpresenceonthe internet.UnderstandingSEObest practicesandusingthemtogetabetter rankinginsearchenginesisoneofthe mosteffectivewaystoboostthe performanceofyourcompanyand attractmorecustomersintoday’s increasinglydigitalenvironment.

Hereare7SEOStrategiestoScale YourCreativeBusiness:

1.ConsiderConductingaStudyon YourDemographic

Knowingjusthowtoappealtoyour targetmarketisoneoftheessential methodstobroadenyourreach.Thisis oneofthekeytechniques.This requireshavingagraspofthelanguage thatisspokeninthemarketSEO StrategiestoScaleYourCreative Business.

High-rankingwebsitestakeuseof keywords.Peoplesearchforagoodor serviceusingcertainwordsand phrasesthatarereferredtoas keywords.Carryoutsomestudieson keywordstofindoutwhichonesare usedthemostofteninyourregion.

2.MakeYourSiteMobileFriendly

Whenitcomestosearchengine rankings,awebsitethatisuser-friendly onmobiledevicesismorelikelytoget ahigherpagepositionthanonethatis not.Thismightbeasstraightforward asselectingaresponsiveplatform insidethewebsitebuilderthatyouare using.Simplymakesurethatthe functionalitydoesnotdifferbetween thedesktopandmobileversionsof yoursite.

SEOStrategiestoScaleYourCreative Business

StudyonYourDemographic

PPCCampaignManagement

3.Backlinks

Whenitcomestohowhighlyyourank insearchresults,backlinksplaya significantrole.Reachingouttoother websitesthatprovidecontentand askingthemtolinktoyourworkisan effectivestrategyforaccomplishing thisgoal.Youmightalsogooutto websitesthatincludeinformationthat isnolongerrelevantandofferto replaceitwithyourcontentonthose websitesSEOStrategiestoScaleYour CreativeBusiness.

Yourwebsite’sperformanceislikelyto improveifsearchenginesdiscoverthat otherwebsitesareconnectingtothe materialthatyouhaveposted.Unless youalreadyhavelinkswithalarge numberofhigh-trafficwebsites, implementingthismethodwon’tbethe simplestthingyou’veeverdone. Despitethis,itisstillsomethingthat oughttobeattempted.

4.PPCCampaignManagement

Itishighlyrecommendedthatyougive employingaPPCmarketingfirmto handleyourpay-per-clickcampaigns seriousconsiderationifyouhavethe financialresourcestodoSEO StrategiestoScaleYourCreative Business.PPC(pay-per-click) advertisingrequiresbusinessestopaya feeeachtimeauserclicksononeof theironlineadvertisements.

Whenitcomestoincreasingthe numberofpeoplewhovisityour website,workingwithamarketingfirm mayhelpyoumakethemostof serviceslikeGoogleAdWordsand Bingadvertisements.Thesecampaigns maybekeptorganizedbyamarketing firm,andthedatatheyprovidecanbe analyzedtodevelopevenmore effectivemarketingstrategiesforthe

future.

5.DevelopContentThatIsMore Targeted

Thereisawidevarietyoftacticsthat mayassistyouinclimbinghigherin thesearchenginerankings; nevertheless,noneofthemareas effectiveaswebsitesthatprovidetheir customerbasewithmaterialthatis specificandin-depth.You’llhavea greaterchanceofrankingonsearch enginesifyoudevelophigh-quality contentandgiveSEOStrategiesto ScaleYourCreativeBusinesssome considerationintheproductionofthat material.

SearchenginessuchasGooglecan determinewhetheranindividualis onlyattemptingtogametheranking systemfortheirbenefit.Instead,you shouldconcentrateonproducing contentthatisbothvaluableand appealingtoyouraudience.

6.InternalLinking

Yourwebsitemustbeuser-friendly, whichmeansthatallofthepages shouldbewell-organizedandsimpleto navigate.Includinginternallinkson yourwebsiteisonestrategyyoucan usetoboostthenumberofpeople seeingeachpageonyoursiteSEO StrategiestoScaleYourCreative Business.Forinstance,ifyouwanta visitortoberedirectedfromthehome pagetothecontactpage,youmight includealinkonthehomepagethat reads“clickhere.”Whenthenumber ofvisitsacrossdifferentpagesonyour websiteisdistributedevenly,it demonstratestosearchenginesthatthe materialyouareshowingisofhigh quality

7.MakeUseOfAnchorText

Anchortextisthetextthatmaybe clickedonandservesthefunctionofa link.Usinganchortextisa

straightforwardSEOtacticthat,when usedcorrectly,hasthepotentialtohave asignificantimpactonSEOStrategies toScaleYourCreativeBusiness.When readersseelengthylinks,theyoften navigateawayfromthecontentor perhapsgiveupreadingitentirely

Anchortextgivestheimpressionthat yourmaterialismoresmoothandmore orderedthanitis.Thisenhancesthe

userexperienceandreducesthe likelihoodthatyourcustomerbasewill misstheessenceoftheinformation youprovide.

Conclusion

Ifyouputtheprecedingseven suggestionsintoaction,youwill positionyourselftogetahighranking onsearchengines.